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Journal articles on the topic 'Brand country of origin'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Lim, Kenny, and Aron O’Cass. "Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin." Journal of Product & Brand Management 10, no. 2 (2001): 120–36. http://dx.doi.org/10.1108/10610420110388672.

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Examines consumers’ perception of brands as influenced by their origins and the differences in classification ability between consumers’ knowledge levels. Specifically, culture‐of‐brand‐origin (COBO) is proposed to have replaced country‐of‐origin (COO) as the most important origin influence regarded by consumers in their perceptions of brands. Culture‐of‐brand‐origin is used to mean the cultural origin or heritage of a brand. Data were gathered from 459 respondents in the Asian city of Singapore; and used to assess Singaporean consumers’ ability to classify the cultural origins of fashion clot

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Dikčius, Vytautas, and Gintarė Stankevičienė. "Perception of Country of Brand Origin and Country of Product Manufacturing Among Lithuanians and Emigrants From Lithuania." Organizations and Markets in Emerging Economies 1, no. 2 (2010): 108–22. http://dx.doi.org/10.15388/omee.2010.1.2.14299.

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Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before. This brings marketing specialists back to the discussion of the topic once again, with emphasis on a distinction between the country of manufacturing origin and the country of brand origin. The impact of country of manufacturing and country of brand image varies from country to country under the influence of numerous impact factors, often summarized within a culture or subcultures. One type of

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Abdellah-Kilani, Fatma, and Rihab Zorai. "Brand Origin Recall Accuracy (BORECA): a new measure of brand origin salience." International Marketing Review 36, no. 3 (2019): 464–82. http://dx.doi.org/10.1108/imr-03-2018-0087.

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Purpose The purpose of this paper is to conceptualize and test a new concept named “Brand Origin RECall Accuracy” (BORECA) that assesses consumers’ ability to recall accurately the origins of brands they are aware of. It measures consumers’ brand awareness and brand origin (BO) awareness for a given product category. Design/methodology/approach Based on the accessibility–diagnosticity model and the limitations of the brand origin recognition accuracy concept, the authors propose and test the BORECA concept focusing on one product category (apparel) in an emerging country context, i.e. Tunisia

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Madan, Angela. "Country Brand as an Important Phenomenon of Modern Society." Proceedings of the International Conference on Business Excellence 18, no. 1 (2024): 367–77. http://dx.doi.org/10.2478/picbe-2024-0032.

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Abstract The county brand in terms of valuing consumer well-being is essential to the brand-building process and is especially significant in today's globally interconnected environment. The purpose of this study is to evaluate the national initiatives and country product-origin on consumer-centered country brands. The research strategy was based on a quantitative and qualitative approach. The findings highlight the emergence of place branding, national initiatives, and country product origins in national areas. The study of country brands in the context of communication studies extends to tou

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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Originâ€™s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.

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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumerâ€™s level of status-seeking motivation is considered when analysing the effect of brandâ€™s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand ass

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Evelyn Budiono, Priscilla, Dhyah Harjanti, and Karina Stankevica. "The Revival of Indonesian Skin Care Brands." SHS Web of Conferences 76 (2020): 01036. http://dx.doi.org/10.1051/shsconf/20207601036.

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Skincare business in Indonesia has been growing enormously in the last decade, with the coming of international brands and the struggling of local brands, to win the Indonesian customers. The aim of this research is to analyze the influence of country of origin to purchase decision through the brand image, and the impact of country of origin on customer satisfaction for local Indonesian skin care brands. As this research is using the quantitative approach, the data are collected by using questionnaires which are distributed to selected samples of 179 respondents. The respondents are chosen fro

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Han, C. Min. "Global identity strategy and its efficacy for Asian brands." Asia Pacific Journal of Marketing and Logistics 28, no. 5 (2016): 862–77. http://dx.doi.org/10.1108/apjml-11-2015-0173.

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Purpose The purpose of this paper is to investigate whether or not the strategy of pursuing a global brand identity by leading Asian firms will produce intended outcomes in consumer responses. For this purpose, the study empirically examines whether global Japanese brands (e.g. Toyota) are perceived as global or Japanese by consumers. Design/methodology/approach Surveys were conducted with Korean consumers for their evaluations of Japanese automobile brands with varying degrees of globalness. As for brands, the study divides Japanese brands into two groups – those with high brand globalness an

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Kusuma, Ida Bgs Hendra Prawira, and I. Gusti Ayu Ketut Giantari. "PERAN BRAND IMAGE SEBAGAI MEDIATOR ANTARA COUNTRY OF ORIGIN DENGAN PURCHASE INTENTION." E-Jurnal Manajemen Universitas Udayana 7, no. 8 (2018): 4325. http://dx.doi.org/10.24843/ejmunud.2018.v07.i08.p11.

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Penelitian ini bertujuan untuk menjelaskan peran brand image dalam memediasi hubungan country of origin dengan purchase intention. Penelitian dilakukan di kota Denpasar dengan jumlah sampel sebanyak 120 responden yang belum pernah membeli produk mobil Isuzu. Sampel ditentukan menggunakan model non-probability sampling, dengan teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur dan uji sobel. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima. Country iof origin berpengaruh positif dan signifikan terhadap brandi image, country of origin berpengaruh po

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Yu, Chih-Ching, Pei-Jou Lin, and Chun-Shuo Chen. "How brand image, country of origin, and self-congruity influence internet users' purchase intention." Social Behavior and Personality: an international journal 41, no. 4 (2013): 599–611. http://dx.doi.org/10.2224/sbp.2013.41.4.599.

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In this study we explored the influence of country of origin (COO), brand image, and self-congruity on consumers' purchase intention of luxury brands via the Internet. We found that: (a) consistency in the country of origin (COO), self-congruity, and brand image had a positive impact on purchase intention; (b) inconsistency between the country of brand and the country of manufacture, and consistency in the country image increased the influence of brand image on purchase intention when the brand image was weak; (c) inconsistency in the country image decreased the influence of brand image on pur

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Mandal, Pratap Chandra. "Country of Origin and Consumer Perceptions." International Journal of Business Strategy and Automation 1, no. 4 (2020): 73–86. http://dx.doi.org/10.4018/ijbsa.2020100105.

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Different products and brands come from different countries. Consumer perceptions and country images are developed because of country of origin. Country of origin affects global brands. Consumer perceptions about global brands are related to stereotyping, ethnocentrism, industrialization, technological developments, and fads. Consumer perceptions create influences on brand choices and acceptance of brands. Consumer perceptions about country of origin should be improved. Companies adopt a number of strategies and initiatives to overcome and improve country-of-origin perceptions. A proper unders

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Vranešević, Tihomir, Ana Pušić, and Miroslav Mandić. "Advancing brand origin concept through the reverse country of origin effect." Ekonomski pregled 75, no. 1 (2024): 32–61. http://dx.doi.org/10.32910/ep.75.1.2.

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Product origin dispersion around the world in today's globalized market has aroused interest in depicting brand origin in more detail, the latter being considered a more distinctive cue of product origin. Due to the fact that the impact of product origin location on product evaluation has already been established many times, the purpose of this paper is to offer new insights into the less researched, reverse country of origin effect. More specifically, this paper deals with the impact of product attitude on the evaluation of brand origin, latter being viewed through the brand's country image a

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Tjiptono, Fandy, and Haja Tiana Rakotondrainibe Andrianombonana. "Examining brand origin recognition accuracy in Indonesia." Asia Pacific Journal of Marketing and Logistics 28, no. 5 (2016): 878–97. http://dx.doi.org/10.1108/apjml-09-2015-0139.

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Purpose Brand origin (BO) has been suggested as an important determinant of brand evaluation and purchase intention. However, previous studies have indicated that consumers have limited knowledge and ability to recognize national origin of brands. The purpose of this paper is to assess brand origin recognition accuracy (BORA) and its relationships with brand evaluation and purchase intention in the Indonesian laptop market. Design/methodology/approach A convenient sample of 195 people in Daerah Istimewa Yogyakarta participated in the survey. They were given a list of 18 laptop brands (four loc

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Hanaysha, Jalal, and Haim Hilman. "Advertising and Country of Origin as Key Success Factors for Creating Sustainable Brand Equity." Journal of Asian Business Strategy 5, no. 7 (2015): 141–52. http://dx.doi.org/10.18488/journal.1006/2015.5.7/1006.7.141.152.

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Today’s markets have become highly competitive and challenging, therefore, a careful understanding of the key success factors that may help firms to sustain their brands is very important. In past literatures, it is evident that consumers prefer to purchase brands that provide them with unique values and differentiated features. However, this study focuses on advertising and country of origin effects as key success factors for building sustainable brand equity, because they were found to be important in influencing consumer behaviour. To explore our knowledge in this area, Malaysian automotive

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Suzanee Malhotra. "Impact of Country of Origin on Brand Love: An Empirical Study of Select Denim Jeans Brands." International Journal of Business and Society 23, no. 2 (2022): 820–33. http://dx.doi.org/10.33736/ijbs.4840.2022.

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This research paper aims to analyze the impact of attitude towards country of origin on brand love for some select US and Indian denim jeans brands. Further the impact of brand love is also studied on loyalty and word of mouth. Survey based research using convenience sampling was used for data collection using self-administered questionnaires. The study has used confirmatory factor analysis (CFA) using AMOS 20 for data analysis. The empirical analysis shows that the attitude toward the country of origin does not impact the feelings of brand love. However, it was found that brand love impacts l

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Ahmed, Sadrudin A., and Alain d'Astous. "Country-of-Origin and Brand Effects:." Journal of International Consumer Marketing 9, no. 2 (1996): 93–115. http://dx.doi.org/10.1300/j046v09n02_05.

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Lee, Sangwon. "When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin." International Journal of Emerging Markets 15, no. 2 (2019): 387–402. http://dx.doi.org/10.1108/ijoem-10-2018-0543.

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Purpose The purpose of this paper is to examine how developing country brand name and brand origin affect the customer’s evaluation of the brand in radically new high-tech products. Using processing fluency as a theoretical underpinning, this study can answer the following questions: first, does foreign brand name (developed vs developing Asian brand name) affect the customer’s attitude toward the brand? Second, does the brand origin (developed vs developing country) moderate the effect of foreign brand name on attitude toward the brand? Third, does the individual difference (knowledge and tec

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Ariningsih, Endah Pri, Titin Ekowati, and Budiyanto Budiyanto. "PERAN COUNTRY OF ORIGIN PADA PEMBENTUKAN BRAND EQUITY." Jurnal Analisis Bisnis Ekonomi 17, no. 1 (2019): 19–31. http://dx.doi.org/10.31603/bisnisekonomi.v17i1.2739.

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Various variations mobile phone brands that enter the Indonesian market, consumers provides many alternatives to choose the products that best suit their needs. But on the other hand it can make consumers experience difficulties in making choices on the products they will buy. Marketers must be observant to see exactly what makes consumers interested in making purchases on handphone products. At present there are many mobile brands from China that have entered Indonesia and are in great demand by consumers in our country. Even though many years ago many considered Chinese-made products to be o

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Karagiannis, Dimitrios, Leonidas Hatzithomas, Thomas Fotiadis, and Antonios Gasteratos. "The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt." Foods 11, no. 24 (2022): 4019. http://dx.doi.org/10.3390/foods11244019.

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The present study aims to investigate the country-of-origin effect and the branding process on the brand equity of Greek yogurt abroad, specifically in the United Kingdom. The research was carried out as a 2 × 2 experiment using a closed-ended questionnaire with the participation of a total of 400 consumers, using two Greek yogurts (branded and non-branded) as the product under study, with or without country-of-origin insignia (viz. the Greek flag) on the packaging. According to the research results, brand equity was found to be higher for the branded Greek yogurt with country-of-origin insign

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Esmaeilpour, Fariba, and Mohammad Ali Abdolvand. "The impact of country-of-origin image on brand loyalty: evidence from Iran." Asia Pacific Journal of Marketing and Logistics 28, no. 4 (2016): 709–23. http://dx.doi.org/10.1108/apjml-09-2015-0143.

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Purpose The purpose of this paper is to examine the effects of country-of-origin (COO) image on brand attitude and brand loyalty of Generation Y’s consumers toward two categories of luxury fashion brands. Design/methodology/approach First, a structural equation modeling method was employed based on data collected from 419 individuals born between 1977 and 1994 in Iran. In next steps, analysis was conducted using hierarchical regression analysis with a two-way interaction and a slope analysis. Watches and sunglasses are two luxury product categories chosen in this study. Findings The findings o

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Cho, Eunjoo, and Jiyoung Hwang. "Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness." International Marketing Review 37, no. 2 (2020): 241–59. http://dx.doi.org/10.1108/imr-12-2018-0351.

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PurposeThe purpose of this study is to investigate whether and how the effects of cognitive, sensory and affective brand associations on brand love (a core driver of brand loyalty) differ by perceived brand origin (domestic vs imported) and identity expressiveness (low vs high) in two different national contexts.Design/methodology/approachThe data for this study were collected through an online survey in the US and China. A total of 711 responses (n = 362 for the US, n = 349 for China) were used for data analysis. A multiple-group structural equation modeling was used to test the hypotheses.Fi

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Herdiana, Tri, and Doni Purnama Alamsyah. "COUNTRY OF ORIGIN DAN CITRA MEREK: UPAYA MENINGKATKAN MINAT BELI KONSUMEN." Jurnal Inspirasi Bisnis dan Manajemen 1, no. 1 (2017): 31. http://dx.doi.org/10.33603/jibm.v1i1.488.

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Abstract. Nowadays, customer in Indonesia is very selective in selecting smartphone product, remember that many brands enters from several countries in the world. It cases the often changing of customer's buying interest for smartphone product. this study aims to know the impact of country of origin and brand image towards buying interest to smartphone. survey is conducted on 100 customers of PT Coolpad Electronic Indonesia that do buying on smartphone, with the type of study is descriptive and verification through multiple regression analysis. the finding result shows that country of origin h

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Diamantopoulos, Adamantios, Marc Herz, and Nicole Koschate-Fischer. "The EU as superordinate brand origin: an entitativity perspective." International Marketing Review 34, no. 2 (2017): 183–205. http://dx.doi.org/10.1108/imr-03-2015-0097.

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Purpose Drawing from the entitativity theory, the purpose of this paper is to focus on the European Union (EU) as a superordinate entity and investigate the extent to which a “Made-in-EU” designation leads to superior/inferior brand evaluations and through them to higher/lower purchase intentions than different country-specific designations. Design/methodology/approach Prior literature and qualitative interviews with consumers are used to generate several propositions regarding the role of the EU as a brand origin. These are subsequently tested in a series of four experimental studies using a

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Iqbal, Sajid. "Moderating Effect of Brand Awareness on Country of Origion and Brand Equity: A Study of DG- Khan & Jampur Consumer’s." International Letters of Social and Humanistic Sciences 54 (June 2015): 137–39. http://dx.doi.org/10.18052/www.scipress.com/ilshs.54.137.

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The current study aims to investigate the relationship between country of origin and brand equity by incorporating moderating factor as brand awareness. The data is collected from consumers markets by using questionnaire. Thus, the study revealed significant relationship among country of origin and brand equity. Thus, brand awareness as moderator is also found significant between country of origin and brand equity.

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Ma, Luqian. "Research on Brand Internationalization Strategy Under the Influence of the Country of Origin Effect - A Case Study of Huawei." Frontiers in Business, Economics and Management 17, no. 2 (2024): 415–17. https://doi.org/10.54097/3w0h6065.

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The path to internationalization for domestic brands is long and arduous. From political, economic, and cultural perspectives, Chinese brands have made limited breakthroughs and utilization of the country of origin effect. The significance of how brands can avoid the negative impacts of the country of origin effect and integrate its positive aspects into their own path of internationalization is profound. Using Huawei’s path to internationalization to demonstrate the role of the country of origin effect in promoting brand internationalization and reshaping the brand’s international image after

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Passagem, Nadia, Catia Fernandes Crespo, and Nuno Almeida. "The Impact of Country of Origin on Brand Equity: An Analysis of The Wine Sector." Wine Economics and Policy 9, no. 2 (2020): 63–81. http://dx.doi.org/10.36253/web-8407.

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The purpose of this study is to explore the country of origin´s effects on brand equity dimensions. This research selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand awareness and perceived quality, as well as the brand equity subsequent effect on purchase intention. The hypotheses were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results of the Portuguese sa

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Castillo, Angelo Clark, Aimee Margaret Flores, Lance Matthew Sanchez, Arthur Yusay, and Marie Abigail Posadas. "The Moderating Effect of the Country of Origin on Smartphones’ Brand Equity and Brand Preference on Customer Purchase Intention." Journal of Business and Management Studies 4, no. 2 (2022): 58–78. http://dx.doi.org/10.32996/jbms.2022.4.2.6.

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A smartphone is now part of Filipino consumers' lifestyles, so smartphone brands are becoming more competitive and innovative to become the top brand in consumers' choice. There are many factors to consider in determining how Filipino consumers choose their preferred smartphone brands. As past studies show, Filipino consumers are xenocentric and prefer to buy products made internationally and not locally. The researchers focused on three (3) Independent variables and one (1) Moderating Variable to understand if Filipino consumers are xenocentric in buying smartphones. (1) Brand Preference, to

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Koubaa, Yamen. "Country of origin, brand image perception, and brand image structure." Asia Pacific Journal of Marketing and Logistics 20, no. 2 (2008): 139–55. http://dx.doi.org/10.1108/13555850810864524.

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Lee, Hsiang‐Ming, and Ching‐Chi Lee. "Country‐of‐origin and brand redeployment impact after brand acquisition." Journal of Consumer Marketing 28, no. 6 (2011): 412–20. http://dx.doi.org/10.1108/07363761111165921.

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Michael, Ian, Meerah Ketait, Sarah Al Qassimi, and Azza Al Nuaimi. "HAIER: “Beat the Heat”." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–12. http://dx.doi.org/10.1108/20450621111192799.

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TitleHAIER: “Beat the Heat”.Subject areaMarketing, brand management, promotion management and corporate social responsibility.Study level/applicabilityUndergraduate and postgraduate.Case overviewHow does the “country‐of‐origin” issue affect brands, and what do brands need to do? The case of unique and small corporate social responsibility (CSR) programs and their impact on creating brand awareness.Aamer Khan, Managing Director Hafet Electrical LLC, the sole distributor for of Haier in United Arab Emirates (UAE) was reviewing their half yearly results. Among the more unconventional strategies t

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Phau, Ian, and Gerard Prendergast. "Conceptualizing the country of origin of brand." Journal of Marketing Communications 6, no. 3 (2000): 159–70. http://dx.doi.org/10.1080/13527260050118658.

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Gunawan, Gusti Ngurah, and I. Putu Gde Sukaatmadja. "PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI." E-Jurnal Manajemen Universitas Udayana 7, no. 12 (2018): 6445. http://dx.doi.org/10.24843/ejmunud.2018.v07.i12.p03.

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Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap b

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Putra, Eko. "PENGARUH EKUITAS MEREK DAN COUNTRY OF ORIGIN TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA DI PASAMAN BARAT." Jurnal Apresiasi Ekonomi 3, no. 2 (2019): 93–100. http://dx.doi.org/10.31846/jae.v3i2.178.

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This research is to find out how Brand equity and country of origin affect the purchase decision of Toyota in Pasaman barat. The result shows that brand equity’s variable (X1) and country of origin (X2) significantly affect the Purchase Decision (Y) with significant rate 0,000. The amount of, the influence of Brand Equity (X1) and Country of origin (X2) on Purchase`Decision (Y) is 0,334 or 33,4% that means the contribution of brand equity and country of origin’s influence on purchase decision of Toyota in Pasaman Barat is 33,4%. 66,6% influenced by other variables which are not included in thi

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Bernard, Yohan, Véronique Collange, Aurore Ingarao, and Sarra Zarrouk-Karoui. "Products labeled as “made in domestic country”: the brand matters." European Journal of Marketing 54, no. 12 (2020): 2965–87. http://dx.doi.org/10.1108/ejm-04-2018-0229.

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Purpose The purpose of this paper is to better understand an increasingly widespread practice consisting, of a brand, in signaling the domestic origin of its products aimed at domestic consumers, that is, the “made in the domestic country” (MIDC) strategy. To this end, it is proposed to analyze the MIDC label as a cue interacting with the brand’s characteristics (brand equity and country of origin of the brand). Design/methodology/approach A between-subjects experiment is conducted among 293 French consumers on four different brands of pasta. The overall design is a 2 (with/without the MIDC la

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Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found

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Erdawati, Erdawati, and Asraf Asraf. "EFEK MODERASI COUNTRY OF ORIGIN PADA PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP TOSHIBA." Jurnal Apresiasi Ekonomi 4, no. 2 (2019): 96–106. http://dx.doi.org/10.31846/jae.v4i2.153.

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On mobile computers market in Indonesia, including in Simpang Empat West Pasaman, there are many product from many country by various brands. The high competition requires manufacturers and distributors to implement the marketing strategies. To implement these strategies required a good understanding of the factors that influence the decision purchase. This study analyzed the moderating effect of country of origin variable on the influence of product quality and brand equity on Toshiba purchasing decisions in Simpang Empat Pasaman Barat. This studies show that the product and brand equity as p

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Nandi, Shampa, and Shyam Prasad S. "Made in India as a Determinant of the Perceived Quality of a Product." Journal of Management & Entrepreneurship 17, no. 2 (2023): 059–74. https://doi.org/10.70906/20231702059074.

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India is trying to become a manufacturing hub by attracting Indian and Foreign players to set up their shops in the country. The impact of the brand India as a ‘country of origin’ and ‘country of manufacture’ on consumers has not been explored much. This research investigates the effects of quality perception, purchase intention, and the image of “Make in India” based on a comparative study between Indian and Western Brands made in India or Western countries. The impact of “country of origin” and “made in the country” on product evaluation/purchase intention is studied through empirical resear

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Kristensen, Tore, Gorm Gabrielsen, and Eugene D. Jaffe. "Is Familiarity a Moderator of Brand/Country Alliances? One More Look." TRANSNATIONAL MARKETING JOURNAL 2, no. 2 (2014): 61–77. http://dx.doi.org/10.33182/tmj.v2i2.410.

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Product and brand familiarity have an important role in consumer choice behaviour and they have been equated with knowledge and experience Consumers having high and low familiarity utilized brand information (an extrinsic cue) in their evaluations, whereas moderately familiar consumers used intrinsic cues (product attributes) in evaluating products. The question of whether familiarity moderates the country-of-origin (COO) effect is a valid one. In this present paper, we attempt to provide additional evidence as to how familiarity with products, brands and countries moderates consumer evaluatio

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Mahesa, Bachtiar Maulana, and Ika Kusumawardhani Nuruni. "Country of Origin and Brand Awareness on Smartphone Purchase Decisions." Journal of Economics, Finance and Management Studies 06, no. 08 (2023): 4036–42. https://doi.org/10.5281/zenodo.8285285.

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This study aims to determine 1) the effect of country of origin on purchase decisions for Samsung smartphones, and 2) the effect of brand awareness on purchase decisions for Samsung smartphones. The research employs a quantitative approach. Population consisting of students in Surabaya who are familiar with the Samsung smartphone brand and have either used or are currently using smartphones of that brand. The study's sample includes 105 respondents determined using a nonprobability sampling method, specifically convenience sampling, often referred to as accidental sampling. The data collec

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Yoga, I. Made Sindhu, and Nyoman Wirajaya Patra. "The War of Global Brands: The Innovator VS The Challenger." Jurnal Ilmiah Manajemen dan Bisnis 2, no. 2 (2020): 68. http://dx.doi.org/10.38043/jimb.v2i2.2320.

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The purpose of this study is to explain the influence of brands and countries of origin of consumer attitudes in choosing cell phone products (iPhone and Xiaomi as a representative of two different countries). Hence, this research tries to propose and compares two different models of the brand in the correlation with the brand equity model. The data was collected from Millennial generation respondents, SES A and B who are have spending power, intention to buy and no consideration related to the price but the value of the product itself. The analysis technique used Partial Least Square (PLS). T

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Lee, Seonjeong (Ally), Haemoon Oh, and Cathy H. C. Hsu. "Country-of-operation and brand images: evidence from the Chinese hotel industry." International Journal of Contemporary Hospitality Management 29, no. 7 (2017): 1814–33. http://dx.doi.org/10.1108/ijchm-11-2014-0577.

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Purpose Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach Based on a self-administered survey with tourists in China, this paper investigates antecedents and outcomes of hotel brand image and the moderating role of a hotel’s brand origin. Findings Results reveal country, city and industry images positively influence hotel brand image. Hotel brand image then influences price perception, quality perception and o

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Loureiro, Sandra Maria Correia, and Hans Ruediger Kaufmann. "Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality." Baltic Journal of Management 12, no. 2 (2017): 153–70. http://dx.doi.org/10.1108/bjm-11-2015-0226.

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Purpose The purpose of this paper is twofold: first, to explore the influence of an individual’s attitude towards advertising and country-of-origin (COO) images (brand origin (BO) and country of manufacture (COM)) on brand equity creation; and second, to investigate how brand typicality moderates the effect of BO macro image on perceived quality. Design/methodology/approach The data to test the hypotheses were elicited from a consumer survey in the Greater Lisbon area (305 Portuguese consumers). The product category of smartphones was selected for two main reasons: it has not been extensively

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Bang, Dongock, Jiwon Lee, and Matthew Minsuk Shin. "Partner Selection Strategies in Global Business Ecosystems: Country Images of the Keystone Company and Partner Companies on the Brand Quality Perception." Sustainability 13, no. 22 (2021): 12903. http://dx.doi.org/10.3390/su132212903.

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Consumers perceive brand quality from the country of origin of the brand. Global business ecosystems represent multiple countries such as the country of the keystone company and the country of the assembly companies. Thus, the brands of global business ecosystems have multiple countries of origin. This study aims to examine the impacts of the country images of the keystone company and assembly companies on consumers’ brand quality perceptions. In addition, depending on the assembly partner selection strategies of forming a global business ecosystem, the characteristics of the associated countr

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Witek-Hajduk, Marzanna K., and Anna Grudecka. "Country of origin from a management perspective of emerging market companies." International Journal of Management and Economics 55, no. 3 (2019): 212–29. http://dx.doi.org/10.2478/ijme-2019-0015.

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Abstract Objective The purpose of this paper is to identify the understanding and strategic importance of the country of origin (COO) and its dimensions from the perspective of the emerging market firms. Methods A qualitative approach was applied using in-depth interviews with 11 informants from owners of emerging market companies of household appliances brands. Key findings COO is perceived by managers of emerging markets’ firms as a multidimensional construct. In addition to the COO dimensions presented in the literature, informants indicate the following: country of technology/innovation or

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Fauziyyah, Salma, Mohamad Dimyati, and Ika Barokah Suryaningsih. "PENGARUH NEGARA ASAL TERHADAP NIAT PEMBELIAN MELALUI CITRA MEREK OLEH KONSUMEN SEPATU DI KOTA BANDUNG." BISMA 12, no. 2 (2018): 170. http://dx.doi.org/10.19184/bisma.v12i2.7881.

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Today’s consumers are very critical in making choices for the shoes products by considering the intrinsic and extrinsic factors of the products which one of them is the country of origin of the product brand. The purpose of this study is to analyze the influence of country of origin on the purchase intention through brand image of the shoes products for the consumers in Bandung City. The population of this research is the shoes consumers in Bandung City. The sample consists of 125 respondents taken by purposive sampling approach. The method of analysis used in this study is Structural Equation

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Dekhili, Sihem, and Thuy-Phuong Nguyen. "Green consumption in Vietnam: Effects of eco-certification, brand, and moderate incongruity of their origins on purchase intent." Recherche et Applications en Marketing (English Edition) 36, no. 3 (2021): 25–49. http://dx.doi.org/10.1177/2051570720984158.

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In the mainstream of green consumption literature, it is asserted that information on eco-certification, brand, and country-of-origin has certain effects on consumer behavior. This study explores how eco-certification origin and brand origin would interact and influence the consumers’ purchase intent for green products. To achieve this objective, the authors conducted a 2 (eco-certification: domestic vs foreign) × 2 (brand: domestic vs foreign) between-subject experiment with 640 Vietnamese respondents. The results indicate that Vietnamese consumers are more inclined to purchase green products

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Coudounaris, Dafnis N. "Mediation of product design and moderating effects of reference groups in the context of country-of-origin effect of a luxury Brand." Review of International Business and Strategy 28, no. 2 (2018): 169–205. http://dx.doi.org/10.1108/ribs-05-2017-0044.

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Purpose The purpose of this paper is to examine the symbolic representations of non-users compared to the life experiences of users related to a luxury brand. In particular, the study examines whether product design mediates the relationship between antecedent factors of country-of-origin effect and product experience, and it also investigates the moderating effects of reference groups (non-users vs users) on the relationship between antecedent factors of country-of-origin effect and product design related to a luxury brand, namely, the Mercedes-Benz C-Class or E-Series. Design/methodology/app

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Putra, I. Komang Satria Warla, Putu Yudi Setiawan, and Ni Nyoman Rsi Respati. "PENGARUH PERSEPSI NEGARA ASAL TERHADAP NIAT BELI ULANG DIMEDIASI OLEH EKUITAS MEREK." E-Jurnal Manajemen Universitas Udayana 7, no. 7 (2018): 4002. http://dx.doi.org/10.24843/ejmunud.2018.v07.i07.p19.

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A customer in determining the intention to repurchase is determined by various factors, such as the image of the home country and the equity of a brand. The purpose of this study was to determine the effect of the perception of the country of origin on repurchase intention mediated by brand equity. This research was conducted on Xiaomi brand smartphone customers in Denpasar City. The number of samples taken as many as 120 people, with the method of non-probability sampling, especially purposive sampling Data collection is done through a questionnaire. The collected data is measured by Likert s

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Schultz, Don, and Varsha Jain. "Exploring luxury brand country of origin impact on purchasing behaviors in India." Asia-Pacific Journal of Business Administration 7, no. 3 (2015): 216–36. http://dx.doi.org/10.1108/apjba-11-2014-0129.

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Purpose – Luxury brands’ marketing efforts have traditionally focussed on developed nations since that has comprised the majority of consumer demand. However, double-digit growth in developing nations such as India and China, have attracted the attention of most luxury brand managers. Using cue utilization theory, the authors conducted a qualitative study in two phases comprised of first, focus group discussions (FGD), structured observations (SO) and second, In-Depth Interviews (IDI) to understand the effects of country of origin (COO) on Indian consumers’ current day purchasing behaviors wit

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Firman, Ahmad. "The Effect of Country-of-Origin Brand Image and Brand Product on Attitude in Choosing Smartphone Products." Jurnal Manajemen Bisnis 9, no. 2 (2022): 289–300. http://dx.doi.org/10.33096/jmb.v9i2.363.

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The purpose of this study is to analyze and investigate the relationship between country of origin and brand variables on consumer attitudes. The sample selection used a student sample from ITB Nobel Indonesia students, totaling 343 samples. The results of the study state that the country of origin has a positive and significant effect on consumer attitudes, as well as brands which also have a positive and significant effect on consumer attitudes.

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Djordjevic, Bojan. "Corporate strategic branding: How country and corporate brands come together." Ekonomski anali 53, no. 177 (2008): 59–88. http://dx.doi.org/10.2298/eka0877059d.

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The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new features of the country brand. Consumers pay more and more attention to products' country of origin. When the name of a country is mentioned, they can have positive associations (high quality, modern design, product innovation), which means that th

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