Relevant bibliographies by topics / Brand credibility

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand credibility'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Brand credibility"

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Kashif, Muhammad, P. M. P. Fernando, Sarminah Samad, and Ramayah Thurasamy. "Finding greener grass on the other side of hill." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (2018): 988–1012. http://dx.doi.org/10.1108/apjml-10-2017-0231.

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Purpose The research concerning brand credibility of charity brands is scantly examined. The purpose of this paper is to examine the moderating role of brand credibility within the customer-based brand equity model to investigate donor perceived brand equity of charity brands. Design/methodology/approach In a cross-sectional research design, a survey-based research strategy is followed to collect data from 448 active Muslim donors in Pakistan. The collected data are analysed by employing confirmatory factor analysis based on Smart PLS 2.0. Findings The results indicate that donor perceived bra
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Srivastava, Ankur, Dipanjan Kumar Dey, and Balaji M.S. "Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context." Journal of Product & Brand Management 29, no. 7 (2020): 849–61. http://dx.doi.org/10.1108/jpbm-03-2018-1782.

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Purpose The purpose of this study is to examine the impact of brand credibility on purchase intentions toward global brands and domestic brands in an emerging market context. It further examines three drivers of brand credibility: perceived globalness, perceived local iconness and perceived authenticity. Design/methodology/approach A structured questionnaire was used for data collection. Systematic random sampling using the mall intercept technique was used to collect cross-sectional data from 836 customers in India. Hypotheses were tested by using structural equation modeling with AMOS 21. Fi
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Hussain, Shahzeb, T. C. Melewar, Constantinos Vasilios Priporas, and Pantea Foroudi. "Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach." Qualitative Market Research: An International Journal 23, no. 4 (2020): 549–73. http://dx.doi.org/10.1108/qmr-12-2017-0175.

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Purpose This paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate image. Design/methodology/approach A qualitative approach was used. Ten interviews and four focus groups were conducted among participants drawn from the London area. The data was analysed using thematic analysis. Findings The findings suggest that advertising credibility is defined using terms like accurate, caring, competent, complete, convincing, ethical, honest, impressive, promising, reliable and warranted
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Sharif, Aruba, Tahir Mumtaz Awan, and Osman Sadiq Paracha. "The fake news effect: what does it mean for consumer behavioral intentions towards brands?" Journal of Information, Communication and Ethics in Society 20, no. 2 (2021): 291–307. http://dx.doi.org/10.1108/jices-05-2021-0044.

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Purpose This study aims to understand how fake news can cause an impact on consumer behavioral intentions in today’s era when fake news is prevalent and common. Brands have not only faced reputational losses but also got a dip in their share prices and sales, which affected their financial standing. Hence, it is significant for brands to understand the impact of fake news on behavioral intentions and to strategize to manage the impact. Design/methodology/approach This study uses several branding and marketing concepts such as brand experience, brand trust, brand credibility, consumer behaviora
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Windya Giri, Refi Rifaldi, and Fairuuz Fikar Alfaruqi. "The Effect Of Endorser Credibility On Purchase Intention Mediated By Brand Attitude And Brand Credibility On Online Travel Agent Traveloka." Jurnal Manajemen Indonesia 23, no. 2 (2023): 209. http://dx.doi.org/10.25124/jmi.v23i2.4295.

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Online travel agencies (OTAs) in Indonesia, such as Traveloka, spend annually to endorse their brands through celebrities on TikTok to influence consumer perceptions of credibility and purchase intentions. This research explores the impact of celebrity endorsers’ expertise, trustworthiness, and attractiveness on brand attitude, brand credibility, and purchase intention within the context of online travel agencies (OTA). Recognizing the significance of celebrity endorsement for enhancing the purchasing behavior of consumers towards OTA brands, the findings of this study have important implicati
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Takaya, Rowlan. "EFFECT OF ENDORSER CREDIBILITY, BRAND CREDIBILITY, SELF-BRAND CONNECTION ON BRAND EQUITY." Business and Entrepreneurial Review 18, no. 2 (2019): 115. http://dx.doi.org/10.25105/ber.v18i2.5309.

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<p class="Default"><strong>Purpose </strong>– The purpose of this research was to study the impact of endorser credibility, brand credibility, self-brand connection on endorsed brand equity of the endorsed brand.</p><p class="Default"><strong>Design/methodology/approach </strong>- The analytical method using Amos 24 and Structural Equation Modeling (SEM) to analyze the questionnaire data in Jakarta. There are 417 eligible questionnaires were analyzed.</p><p class="Default"><strong>Findings </strong>– To study the effect of endor
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Reitsamer, Bernd F., and Alexandra Brunner-Sperdin. "It’s all about the brand: place brand credibility, place attachment, and consumer loyalty." Journal of Brand Management 28, no. 3 (2021): 291–301. http://dx.doi.org/10.1057/s41262-020-00229-z.

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AbstractDespite the growing attention brand credibility attracts in recent marketing literature, little is known about the credibility of place brands and their relationship with consumers’ loyalty. The present study builds on brand signalling and attachment theory to investigate whether credible place brands affect consumers’ attachment formation, their subsequent word of mouth (WOM) and intention to return. Survey data from an Alpine winter sport destination reveal that place brand credibility is a key antecedent of consumers’ attachment. Moreover, consistent with brand signalling theory, cr
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Taslimah, Taslimah Ramadhanti, and Kurniawati. "KONSEKUENSI BRAND CREDIBILITY." Jurnal Ekonomi Trisakti 3, no. 1 (2023): 451–62. http://dx.doi.org/10.25105/jet.v3i1.15590.

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Penelitian ini bertujuan untuk menganalisis pengaruh brand credibility terhadap brand loyalty melalui attitude toward konsumen yang mengkonsumsi mi instan. Perolehan data menyebarkan kuesioner kepada 152 responden. Pengambilan sampel menggunakan non-probabilitas sampling, dan penelitian ini menggunakan purposive sampling. Alat analisis structure ecuation model (SEM) dan AMOS22. Hasil dari penelitian ini adalah variabel brand credibility mempengaruhi positif attitude toward brand dan brand loyalty mi instan di Indonesia. Adapun saran bagi manajemen mi instan di Indonesia dalam meningkatkan bran
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Vidyanata, Deandra. "Peran Brand Credibility Sebagai Mediasi Pengaruh Strategi Celebrity Endorsement Terhadap Brand Equity." Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management 12, no. 1 (2019): 62. http://dx.doi.org/10.20473/jmtt.v12i1.12812.

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The celebrity endorsement strategy is considered as one of the promotional tools attract consumers. However, the effectiveness of these strategies in forming brand equity is still questionable. This study aims to examine the effect of the celebrity endorsement strategy on brand equity of endorsed brands. This study uses brand credibility as a mediating variable because endorser credibility is expected to be transferred to brands that will influence the formation of brand equity. The object of research used in this study is OPPO smartphone consumers, that have been increased significantly withi
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Hasdiansa, Ilma Wulansari. "THE IMPACT OF BRAND CREDIBILITY ON BRAND EQUITY IN THE BEAUTY INDUSTRY." CASHFLOW CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE 3, no. 4 (2024): 538–47. https://doi.org/10.55047/cashflow.v3i4.1519.

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This research investigates the impact of brand credibility on brand equity in the beauty industry, particularly focusing on skincare products. The objective is to explore how the perceived trustworthiness and expertise of a brand influence its overall brand equity, which includes customer loyalty, brand awareness, perceived quality, and brand associations. Using a quantitative approach, data were collected through surveys distributed to 45 consumers who are regular users of beauty products. Statistical analysis, including regression analysis, was used to examine the relationship between brand
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Dissertations / Theses on the topic "Brand credibility"

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Oyedeji, Tayo A. "The credible brand model the effects of ideological congruency and customer-based brand equity on media and message credibility /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5574.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on June 11, 2009) Vita. Includes bibliographical references.
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Román, Augusto José Antonio, and Lecca Vera Camila Beatriz Garrido. "Green perceived benefits y Brand credibility en relación al Repurchase intention de green products." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654508.

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El estudio tiene como objetivo explorar las relaciones entre los beneficios verdes percibidos y la credibilidad de marca frente a la intención de recompra de productos verdes en Lima. La información presentada es cuantitativa y de carácter concluyente.<br>The study aims to explore the relationships between green perceived benefits and brand credibility regarding repurchase intention of green products in Lima. The information presented is quantitative and conclusive.<br>Trabajo de investigación
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Ketola, Rebecca, and Sandra Norrman. "DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-162456.

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With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. Originating from this development was the concept of user-generated content (UGC), which implies that people were able to enrich each other’s user-experiences by sharing creative efforts and communicating openly (O’Reilly, 2007).   As Web 2.0 features continued to grow, marketers became aware of the opportunities this new development online created and how they could use it to their advantage (De Chernatony &amp; Christodoulides, 2004). The development
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Granjon, Valentin, and Romain Benedic. "Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-328627.

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Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. To please marketers, increasing and maintaining their audience size is of the utmost importance. Consequently, number of followers, likes, and comments have become the metrics of SMIs success. However, recent contradictory publications of business magazines and academic research raised the question of SMIs’ online popularity, cre
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Komulainen, Mikko. "Exploration of customer-based brand equity in the field of accounting." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53006.

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Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. Purpose: The purpose of this thesis is to explore the applicability and the impact of customer-based brand equity and its dimensions in the field of accounting. Method: The current research applies known conceptual frameworks and theories on the dimensions of customer-based brand equity in
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Melton, Rebecca. "Exploring the Impacts of Fashion Blog Type and Message Type on Female Consumer Response Towards the Brand." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc407834/.

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The current study examines the influences of blog type and blog message type on consumers’ perceptions of brand credibility and brand similarity. Additionally, the study seeks to understand the interaction effects of blog type and message type on brand credibility and brand similarity and on consumer engagement with a blog. The findings reveal that message type, specifically product message, is an important consideration when marketers want to illustrate similarities between the brand and consumers. Additionally, it was found that product messages should be considered when encouraging consumer
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Almerri, Rashed S. S. M. Alhaimer. "Exploring the role of celebrities' instagram accounts in changing the behaviour of consumers : case study of Kuwait." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/16218.

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This study explores the credibility criteria and brand personality of celebrities' Instagram accounts within the context of Kuwait. In order to explore this issue, this study adopts Ohanian's (1990) model and Aakar's (1997) model for studying credibility criteria and brand personality; respectively. Regarding methodology, primary data were collected through focus groups and interviews with fans and Small Medium Enterprises' managers who follow celebrities' accounts. Furthermore, secondary data were carried out by approaching different corporate websites specialising in social media celebrities
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Hussain, Shahzeb. "Understanding the concept of trust within the context of celebrity endorsement and examining its effects on advertising credibility, brand credibility, corporate credibility, and corporate image : a study from the perspectives of consumers in United Kingdom." Thesis, Middlesex University, 2018. http://eprints.mdx.ac.uk/24160/.

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Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.

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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebr
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Jansson, Julia, and Christina Najm. "Är influencers vampyrer? : En studie om influencer-baserad marknadsföring och brand recall." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27394.

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Titel: Är influencers vampyrer? En studie om influencer-baserad marknadsföring och brand recall. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Julia Jansson och Christina Najm Handledare: Jonas Kågström Datum: 2018 - maj Syfte: Syftet med studien är att analysera hur influencer-baserad marknadsföring, vad gäller brand recall, påverkas av tidsaspekten, vampire effect, source credibility och match-up hypotesen. Metod: Data har insamlats med hjälp av två enkäter med 1461 respondenter. Respondenterna fick svara på enkäter gällande två o
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Books on the topic "Brand credibility"

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Toto, Bardi. Disrupt Your Brand: Stand Out, Build Credibility and Trust. Independently Published, 2020.

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Jenyns, David. Authority Content: The Simple System for Building Your Brand, Sales, and Credibility. Melbourne Seo Services, 2016.

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CareerKred: 4 Simple Steps to Build Your Digital Brand and Boost Credibility in Your Career. Hybrid Global Publishing, 2017.

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Martin, Gail. Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility. Red Wheel/Weiser, 2017.

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The essential social media marketing handbook: A new roadmap for maximizing your brand, influence, and credibility. Weiser, 2017.

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Witt, Gregg L., and Derek E. Baird. Gen Z Frequency: How Brands Tune in and Build Credibility. Kogan Page, Limited, 2018.

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Witt, Gregg L., and Derek E. Baird. Gen Z Frequency: How Brands Tune in and Build Credibility. Kogan Page, Limited, 2018.

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Witt, Gregg L., and Derek E. Baird. Gen Z Frequency: How Brands Tune in and Build Credibility. Kogan Page, Limited, 2021.

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Curtis, Jesse. The Myth of Colorblind Christians. NYU Press, 2021. http://dx.doi.org/10.18574/nyu/9781479809370.001.0001.

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The Myth of Colorblind Christians uncovers the little-known history of black and white evangelical encounters in the second half of the twentieth century. Amid the upheavals of the civil rights movement, black evangelicals insisted there must be no color line in the body of Christ. In an effort to preserve the credibility of their movement, white evangelicals discarded theologies of white supremacy and embraced a new theology of Christian colorblindness. But instead of using this colorblind theology for antiracist purposes, white evangelicals found new ways to invest in whiteness in the name o
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BestPrint. Summary of the Gen Z Frequency: How Brands Tune in and Build Credibility by Gregg L. Witt, Derek E. Baird. Independently Published, 2021.

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Book chapters on the topic "Brand credibility"

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Hollis, Nigel. "Credibility." In Brand Premium. Palgrave Macmillan US, 2013. http://dx.doi.org/10.1007/978-1-137-51038-9_11.

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Hollis, Nigel. "Credibility." In The Meaningful Brand. Palgrave Macmillan US, 2013. http://dx.doi.org/10.1007/978-1-137-36559-0_11.

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Pambudi, Mega Indira, Serli Wijaya, and Ferry Jaolis. "Content Value Versus Influencer Credibility: What Matters More for Followers’ Trust and Behavioral Intention Towards Collaborative Brands?" In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_102.

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AbstractInstagram is one of the top three most popular social media platforms in Indonesia. Nowadays, many local brand owners collaborate with influencers to promote products or services sold through Instagram. This study examines the extent to which influencer credibility and advertising content value are shared to create brand trust and consumer behavioral intention. The online survey was distributed to 206 followers of three female Indonesian fashion influencers with at least four hundred thousand followers on Instagram. The results show that influencer credibility and advertising content s
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Li, Narong. "Influencer marketing: affiliation, credibility and brand control." In Proceedings of the 2023 International Conference on Finance, Trade and Business Management (FTBM 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-298-9_35.

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Kicova, Eva, Viera Bartosova, and Jozsef Popp. "The Impact of TV Advertising on Brand Credibility." In Advances in Cross-Section Data Methods in Applied Economic Research. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38253-7_39.

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Darman, Erick Agustin, and Abror. "The Effect of Brand Quality, Brand Credibility, and Brand Attitude Toward Brand Trust on the Use of Online Transportation Services (Gojek) in Padang City." In Proceedings of the Ninth Padang International Conference on Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-158-6_42.

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Manning, Andrea, and Laurent Muzellec. "The Impact of Source Credibility on Irish Millennials’ Brand Attitudes and Perceptions of Brand Credibility: A Study of Instagram Influencers’ Health and Fitness Endorsements." In Advances in Advertising Research (Vol. XI). Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-32201-4_5.

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Ribeiro, Maria I. B., António J. G. Fernandes, and Isabel M. Lopes. "The Impact of YouTubers’ Credibility and Congruence in Consumers’ Attitude Towards the Brand." In Marketing and Smart Technologies. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-4183-8_51.

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Medina-Rodríguez, Rosario, Alvaro Talavera, Martín Hernani-Merino, Juan Lazo-Lazo, and Jose Afonso Mazzon. "Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach." In Information Management and Big Data. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-46140-9_25.

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Fadilah, F. F., and Y. Alversia. "Understanding the influence of a parasocial relationship and beauty influencers' credibility on brand credibility and repurchasing intention on the media platform Instagram." In Contemporary Research on Business and Management. CRC Press, 2021. http://dx.doi.org/10.1201/9781003196013-30.

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Conference papers on the topic "Brand credibility"

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in
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Setiady, Tommy, Cindy Aprianty, and Yuniarty. "Analysis of the Influence of E-WOM Credibility on Tiktok Social Media and Its Influence on Brand Image and Online Purchase Intention of Local Fiber Products at Tiktok Shop." In 2025 5th International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET). IEEE, 2025. https://doi.org/10.1109/iraset64571.2025.11008129.

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Setiawan, Rahyuniati, Rohimat Nurhasan, Ratih Hurriyati, and Lili Adi Wibowo. "Brand Credibility vs Brand Image: A Case Study of Gojek Customers’ Loyalty." In Brawijaya International Conference on Multidisciplinary Sciences and Technology (BICMST 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201021.012.

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El Mehdi, Saliheddine, and Redouane Benabdelouahed. "The Impact of Influencer Credibility on Consumer Behavior." In 7th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2025. https://doi.org/10.62422/978-81-981590-7-6-010.

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In the digital age, influencers play a central role in brands' marketing strategies. Their perceived credibility significantly affects consumer behavior, especially on social media platforms. this theoretical study explores the impact of influencer credibility on consumer behavior through three key dimensions: attractiveness, expertise, and trustworthiness. Attractiveness refers to the influencer's physical appearance, charisma, or personal style—factors that can capture attention and foster emotional connection. Expertise refers to the perceived knowledge or competence of the influencer in a
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Sultoni, Muhammad Mukhsin, Irwansyah, Ayu Rahma Haninda, and Monika Pretty Aprilia. "Digital Content by Online Media and Its Effects on Brand Trust, Brand Credibility, Brand Commitment, and Brand Advocacy (Case on Instagram Account Tirto.id)." In 2019 IEEE 4th International Conference on Computer and Communication Systems (ICCCS). IEEE, 2019. http://dx.doi.org/10.1109/ccoms.2019.8821740.

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Ivaney, V., John Tampil Purba, and Sidik Budiono. "Effect of Celebrity Brand Ambassador's Credibility on Brand Passion on Wardah Cosmetic Users in Semarang City." In 3rd African International Conference on Industrial Engineering and Operations Management. IEOM Society International, 2022. http://dx.doi.org/10.46254/af03.20220020.

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Trimarjono, Adrianto. "The Effect of Cause Brand Fit on Brand Credibility through Altruistic Attribution and Moderated by Altruistic Value." In Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science. Atlantis Press, 2019. http://dx.doi.org/10.2991/iciir-18.2019.4.

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Sudradjat, Ratih Hasanah, and Nabsiah Abdul Wahid. "Influence of Endorser Credibility on Consumers’ Attitude Toward Advertising and Soap Brand." In First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200514.016.

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Wang, Dequan. "Survival of Chinese-Language Media in Africa: Media Credibility or Brand Equity?" In International Conference on Emerging Media & Communication. European Publisher, 2022. http://dx.doi.org/10.15405/epsbs.2022.01.02.9.

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Pennata, Tasya Layung, Yudi Fernando, Ridho Bramulya Ikhsan, and Lianna Wijaya. "Impact of Celebrity Attractiveness, Credibility and Digital Brand Awareness on Online Purchase Intention." In 2022 IEEE 8th International Conference on Computing, Engineering and Design (ICCED). IEEE, 2022. http://dx.doi.org/10.1109/icced56140.2022.10010447.

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Reports on the topic "Brand credibility"

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Jung, Sojin, Hyeon Jeong Cho, and Byoungho Jin. Price Fairness and Brand Credibility by Effective Disclosure of Cost Information. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1858.

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Woo, Hongjoo, and Byoungho Jin. Single Brand with Multiple Country Images: The Effects of M&A and Offshoring on Apparel Brand Credibility and Prestige across Brand Tiers. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1880.

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Woo, Hongjoo, and Byoungho Jin. The New Owner behind a Veil: Luxury Brand Cross-Border M&A and Its Impact on Brand Credibility and Prestige. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1487.

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Ginder, Whitney, and Sang-Eun Byun. Labor-Related CSR Communication: The Impact of Claim Types on Perceived Credibility, Skepticism, and Brand Trust. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-168.

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Bhutiani, Rakesh. The Citation Game: Winning Strategies to Elevate Your Research Profile (2025). Rakesh Bhutiani, 2025. https://doi.org/10.36953/rbb.6072025.

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Abstract:
In today’s information-rich world, a sharp research profile is no longer Windows optional; it’s routine. Whether you are a fresh graduate chasing your first big grant or a seasoned scholar working to keep your name in the conversation, your online page is a window to your academic brand, credibility, and reach. Citations carry more weight than they used to, and they show up everywhere—in grant applications, tenure files, even yearly program reviews. Whether you have dozens of articles or are just starting your Ph.D., learning how to nudge those numbers higher helps you, your colleagues, and th
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