Log in

Relevant bibliographies by topics / Brand distinctiveness

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Reports

Academic literature on the topic 'Brand distinctiveness'

Author: Grafiati

Published: 4 June 2021

Last updated: 17 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Brand distinctiveness.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Brand distinctiveness"

1

Wang, Hui-Ju. "A brand-based perspective on differentiation of green brand positioning." Management Decision 55, no. 7 (2017): 1460–75. http://dx.doi.org/10.1108/md-04-2016-0251.

Full text

Abstract:

Purpose The purpose of this paper is to offer a perspective of brand-based analysis on green brand positioning differentiation through a network analysis approach. Design/methodology/approach This study employs centrality and distinctiveness as bases to develop a matrix framework of green brand positioning differentiation. The two dimensions are measured from the techniques of network analysis, including analysis of the core-periphery structure and adjacency matrix. Findings The results yield four clusters with different positions in a 2×2 matrix, including 23 core brands with high-positioning

APA, Harvard, Vancouver, ISO, and other styles

2

Kesuma JP, Kris Jati, and Hetty Karunia Tunjung Sari. "Peran Brand Attractiveness Sebagai Variabel Intervening pada Brand Distinctiveness, Brand Prestige, Brand Sosial Benefit, dan Memorable Brand Experience Terhadap Customer Brand Identification." Jurnal Manajemen Bisnis dan Kewirausahaan 3, no. 5 (2019): 35. http://dx.doi.org/10.24912/jmbk.v3i5.6078.

Full text

Abstract:

The rapid development in the tourism sector is accompanied by an increase in foreign tourist arrivals, making the Indonesia’s hotel industry which is part of the tourism sector, growing dramatically. Competition between brands is unavoidable, each hotel must develop its own brand strategy. This study aims to add insight into brand management specifically in the hotel industry. This study used a quantitative method by distributing questionnaires to 219 respondents who lived in Jabodetabek and had stayed at five-star hotels located in Java and Bali. From this study it can be concluded that the r

APA, Harvard, Vancouver, ISO, and other styles

3

López, Manuela, María Sicilia, and Alberto Alejandro Moyeda-Carabaza. "Creating identification with brand communities on Twitter." Internet Research 27, no. 1 (2017): 21–51. http://dx.doi.org/10.1108/intr-12-2013-0258.

Full text

Abstract:

Purpose Companies are now using social network sites (SNSs) within their marketing and brand-building activities. Twitter is the preferred SNS for creating brand communities, which offer companies many advantages. The purpose of this paper is to examine how individuals manage their competing needs for being affiliated (operationalized as personal and communal-brand connections) and for being seen as distinctive (operationalized as need for uniqueness (NFU)) when they are members of brand communities on Twitter. The authors have also analysed which type of brand community is able to achieve the

APA, Harvard, Vancouver, ISO, and other styles

4

Susanty, Aries, and Aprilia Tresnaningrum. "Effect of Value Congruence, Brand Distinctiveness, Brand Social, Brand Warmth, and Memorable Brand Experience on Customer-Brand Identification and Brand Loyalty (Case Study: Brand of ACER Laptop)." E3S Web of Conferences 31 (2018): 11001. http://dx.doi.org/10.1051/e3sconf/20183111001.

Full text

Abstract:

This study has several purposes. First, this study aims to investigate the effect of consumer–brand value congruence, brand distinctiveness, brand social benefit, brand warmth, and memorable brand experience on customer-brand identification (CBI). We call all of those factors as the antecedent factor of CBI. Second, this study aims to investigate the effect of CBI on customer loyalty. Third, investigate the role of product involvement as a moderating variable of the relationship between brand distinctiveness, brand social benefit, brand warmth, memorable brand experience and CBI. This research

APA, Harvard, Vancouver, ISO, and other styles

5

Parmentier, Marie-Agnès. "When David Met Victoria." Family Business Review 24, no. 3 (2011): 217–32. http://dx.doi.org/10.1177/0894486511408415.

Full text

Abstract:

This article seeks to understand how distinctive family brands are created. Recent studies in family business have focused on the benefits for a firm to be known as family owned or family controlled. Few studies have paid attention to the distinct meanings stakeholders associate with a given family or to how that family comes to have those associations in the eyes of external stakeholders. Based on a case study of one of the entertainment industry’s most successful family brands—The Beckhams—four practices conducive to building brand distinctiveness and brand visibility are identified.

APA, Harvard, Vancouver, ISO, and other styles

6

Susanto, Putu Chris, and Ni Made Eka Mahadewi. "Brand Name Distinctiveness of Star Hotels in Bali." Journal of Business on Hospitality and Tourism 1, no. 1 (2015): 10. http://dx.doi.org/10.22334/jbhost.v1i1.8.

Full text

Abstract:

A brand name is an important feature for a brand, serving as an identifier for a product and simultaneously attempting to shape consumers’ perception as a distinctive trademark. The present study explores branding in light of Peirce’s triadic model of signs in linguistics, using summary statistics and cross tabulation to empirically show trends in the choice of brand name and descriptor for 224 star hotels in Bali. The data shows that five trademark distinctiveness strategies are present in the core brand names of star hotels in Bali: generic, descriptive, suggestive, arbitrary, and fanciful—w

APA, Harvard, Vancouver, ISO, and other styles

7

Trabelsi, Maryem. "The Brand Personality: a Key Catalyst of the Consumer-brand Relationship." American Journal of Trade and Policy 6, no. 1 (2019): 13–22. http://dx.doi.org/10.18034/ajtp.v6i1.343.

Full text

Abstract:

In our post-modern era, the brand is perceived more than a simple means of identification of the producer and a tool of differentiation and distinctiveness. From the consumer’s angle, it is seen as a partner in a deep, affective and long-lasting relationship that reflects his personality, values, social status, ideology, world view to match with this new perception, managers should infuse their brands with distinctive traits that match with the current and potential customers’ needs and identification desire. This research goes in this stream of studies that focus on brand personality and its

APA, Harvard, Vancouver, ISO, and other styles

8

Moon, Jang Ho, and Yongjun Sung. "Individuality Within the Group: Testing the Optimal Distinctiveness Principle Through Brand Consumption." Social Behavior and Personality: an international journal 43, no. 1 (2015): 15–26. http://dx.doi.org/10.2224/sbp.2015.43.1.15.

Full text

Abstract:

In optimal distinctiveness theory, it is suggested that individuals pursue an optimally distinctive identity at the personal level when their collective identity no longer sustains the balance between need for assimilation and differentiation. We tested this assumption via 2 online experimental studies in the context of brand consumption. In Study 1, with 86 participants, we found that individuals with a high need for uniqueness were less likely to purchase brands used by the majority of members of an in-group when the group was homogeneous and the product was identity relevant because of thei

APA, Harvard, Vancouver, ISO, and other styles

9

Zhang, Mengwei, Li Li, Yujian Ye, Ke Qin, and Jianan Zhong. "The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model." Journal of Consumer Behaviour 19, no. 5 (2020): 523–36. http://dx.doi.org/10.1002/cb.1835.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Puzakova, Marina, and Pankaj Aggarwal. "Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism." Journal of Consumer Research 45, no. 4 (2018): 869–88. http://dx.doi.org/10.1093/jcr/ucy035.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic "Brand distinctiveness"

1

Steyn, Ettiene. "Brand distinctiveness of a new trade name for MC Design & Contracting." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97361.

Full text

Abstract:

Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: This study aimed to answer the question whether a change of trade name would affect the brand distinctiveness of MC Design & Contracting. MC Design & Contracting is a small to medium-sized enterprise based in Port Elizabeth, South Africa. The business falls within a segment of the manufacturing sector known as the engineering sector. The business manufactures and installs engineered production facilities and components to industrial markets. As MC Design & Contracting is based in the Eastern Cape where the majority of South Afr

APA, Harvard, Vancouver, ISO, and other styles

2

Mahmoud, Rudaina. "The main determinants of international student identification with a UK middle ranking business school corporate brand : an international marketing perspective." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/13820.

Full text

Abstract:

The aim of this study is to make a theoretical contribution vis-à-vis the main determinants of international student identification with a middle ranking business school corporate brand. The findings of this study are of foundational significance in theory building terms. A substantive theory of international postgraduate student identification in UK middle ranking business school corporate brands is introduced. This theory was found to be underpinned by five attractiveness dimensions: brand similarity, brand distinctiveness, association with a metropolitan city brand, country brand and univer

APA, Harvard, Vancouver, ISO, and other styles

3

Gaillard, Elise. "How brand distinctiveness is communicated, from a consumer's perspective." 2007. http://arrow.unisa.edu.au:8081/1959.8/28396.

Full text

Abstract:

This thesis explores the topic of brand distinctiveness, which involves elements of a brand that make it stand out in the minds of consumers. This thesis has shown that colour is a key element of branding that helps consumers identify a brand.

APA, Harvard, Vancouver, ISO, and other styles

4

Zulu, Siphesihle Patrick. "The relationship between brand orientation, customer orientation, competitor orientation and brand distinctiveness in SA retailing." Thesis, 2015. http://hdl.handle.net/10539/18348.

Full text

Abstract:

Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2015.<br>The South Africa Retailing industry is extremely competitive. Whether one looks at food, clothing, motor, or furniture, it is evident based on the distribution capabilities organisations develop i.e. bricks and mortar, and brands retailers keep in order to get ahead with a view to attaining a long term competitive advantage. Retailers need to invest in brands, competitor, and customer intelligence in order to attain and defend a

APA, Harvard, Vancouver, ISO, and other styles

5

Huei, Hung Kuo, and 洪國輝. "The Effects of Consistency,Distinctiveness and Size of Price Promotion on Brand Evaluations." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/94046161764021449221.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Brand distinctiveness"

1

Osawa, Yoshimi. “We Can Taste but Others Cannot”. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190240400.003.0007.

Full text

Abstract:

This chapter addresses the concept of umami—the fifth “savory” taste recently recognized alongside sweet, sour, salty, and bitter—as a symbol of Japanese culinary, and thus cultural, distinctiveness. It studies earlier usages of said term and its more recent promotion as a key element of Japan's culinary brand in state-sponsored pavilions at international food exhibitions and trade shows. The chapter also reveals the popular, nationalistic belief that the Japanese have a superior ability to discern this taste and contextualizes this belief in a larger discourse of national chauvinism that clai

APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "Brand distinctiveness"

1

Santos, Sara, Pedro Espírito Santo, and Sónia Ferreira. "Storytelling in Advertising: From Narrative to Brand Distinctiveness." In Springer Series in Design and Innovation. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-61671-7_48.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Tamyez, Puteri Fadzline, Norzanah Mat Nor, and Syed Jamal Abdul Nasir Syed Mohamad. "The Effects of Brand Orientation, Brand Distinctiveness, and Design Innovation on the Brand Performance of the Malaysian Furniture Manufacturing Firms." In Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014). Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-287-426-9_15.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Santos, Sara, Pedro Espírito Santo, and Sónia Ferreira. "Brands Should Be Distinct! The Contribution of Ad’s Narrative and Joy to Distinctiveness." In Springer Series in Design and Innovation. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-75867-7_21.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Santos, Sara, and Pedro Espírito Santo. "Brands and Stories in Ads." In Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-6605-3.ch007.

Full text

Abstract:

Storytelling in advertising allows consumers to recall the narrative, characters, and brands related to the story. This consolidates the consumer's idea of a brand as unique and distinct from others and can also be the basis for brand distinctiveness. As such, the present chapter will firstly take into consideration the existing theoretical framework related to the use of storytelling in the creation of narrative ads, and then it will present the creation, unfolding and results of an investigation involving 326 individuals. The data collected from this study demonstrates that the structure of the narrative of a storytelling ad positively influences the distinctiveness of the brand. Moreover, this study shows the mediating role between narrative structure and the perception of brand distinctiveness. This chapter enhances knowledge on advertising, narrative, and brand distinctiveness and supports new researches in this field.

APA, Harvard, Vancouver, ISO, and other styles

5

Bocci, Elena, Annamaria Silvana de Rosa, and Laura Dryjanska. "Destination @-Branding of Ten European Capitals Through the Institutional Stems and Commercial Logos." In Encyclopedia of Information Science and Technology, Fourth Edition. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2255-3.ch350.

Full text

Abstract:

The research compares the social representations evoked by brands of the ten European Capitals (Rome, London, Paris, Helsinki, Vienna, Warsaw, Berlin, Madrid, Brussels and Lisbon) among potential first-visitors. The associative network technique has been applied using as iconic stimuli both the institutional stems and the commercial logos of each of the ten Capitals. Moreover, a grid has been created ad hoc to identify the distinctive elements of the institutional stems and the commercial logos. The analysis of the institutional stems resulted in detecting some elements that many cities have in common: textual elements (words written in Latin) as well as royal, military and symbolic elements, evoking especially mythological and historical aspects, narrating the history of the cities since their foundation. On the other hand, the commercial logos always include the names of the cities and as iconic urban narratives they use abstract signs to recall modern aspects and topicality of the brand. They meet the city's identity-related needs of “distinctiveness” and “recognition”.

APA, Harvard, Vancouver, ISO, and other styles

6

Bocci, Elena, Annamaria Silvana de Rosa, and Laura Dryjanska. "Destination @-Branding of Ten European Capitals Through the Institutional Stems and Commercial Logos." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7766-9.ch039.

Full text

Abstract:

The chapter compares the social representations evoked by brands of the 10 European capitals (Rome, London, Paris, Helsinki, Vienna, Warsaw, Berlin, Madrid, Brussels, and Lisbon) among potential first-visitors. The associative network technique has been applied using as iconic stimuli both the institutional stems and the commercial logos of each of the 10 capitals. Moreover, a grid has been created ad hoc to identify the distinctive elements of the institutional stems and the commercial logos. The analysis of the institutional stems resulted in detecting some elements that many cities have in common: textual elements (words written in Latin) as well as royal, military, and symbolic elements, evoking especially mythological and historical aspects, narrating the history of the cities since their foundation. On the other hand, the commercial logos always include the names of the cities, and as iconic urban narratives, they use abstract signs to recall modern aspects and topicality of the brand. They meet the city's identity-related needs of distinctiveness and recognition.

APA, Harvard, Vancouver, ISO, and other styles

7

Neumann, David J. "The Creation of a Yogi Guru Persona." In Finding God through Yoga. University of North Carolina Press, 2019. http://dx.doi.org/10.5149/northcarolina/9781469648637.003.0004.

Full text

Abstract:

In this chapter, Yogananda’s ministry is evaluated through the lens of modern consumer religion, mass marketing, and religious branding. The early portion investigates the religious products he touted, most centrally, his systematic, practical method for God-realization through yoga—in the innovative form of a correspondence course. Yogananda’s instruction inculcated a larger Hindu worldview, not just a set of meditative techniques. His East-West magazine was a promotional tool designed to highlight his brand’s distinctiveness. The chapter also explores the way the yogi, like evangelists of the time, promoted his message to a modern American audience saturated in savvy advertising and modern products. The final section considers the hazards of the religious market, including negative press attention and several lawsuits that threatened his brand image as well as his solvency just as the Depression arrived.

APA, Harvard, Vancouver, ISO, and other styles

8

Hawkins, Rebecca. "Food Ethics." In Food and Drink: the cultural context. Goodfellow Publishers, 2013. http://dx.doi.org/10.23912/978-1-908999-03-0-2345.

Full text

Abstract:

Food is often described as one of life’s simple pleasures. But scratch the surface and it becomes clear that food is far from simple and that the production, preparation, processing and service of food is far from pleasurable for many thousands of people globally. It is because of the intrinsic relationship between people and food that consideration of food ethics is so critical. Ethical dilemmas are evident in almost every aspect of the food production and processing cycle. The food industry is characterised by its scale. According to Euromonitor, it is the world’s largest industry (although figures on the economic contribution of the industry vary according to what is included within the classification of ‘food’), (Euromonitor, 2013). It established the first globally integrated markets, it permeates every civilisation and it makes a sizeable contribution towards emissions of carbon dioxide (the key gas implicated in climate change) (FCRN, 2010). Some food brands are universally recognised. Few, in even the most remote societies, will be unfamiliar with the bright red logo of the Coca Cola company or the yellow and red banner of the McDonalds hamburger chain. Others are defined by their localism and use their local credentials as a badge of pride and distinctiveness.

APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Brand distinctiveness"

1

Mapping Brand Strategy: Balancing Centrality Vs Distinctiveness. Https://www.ideasforleaders.com/ideas/mapping-brand-strategy-balancing-centrality-vs-distinctiveness, 2015. http://dx.doi.org/10.13007/540.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!