Relevant bibliographies by topics / Brand equity

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand equity'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Brand equity"

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Chee Hoo, Wong, Chai Yi Xin, and Visal Moosa. "Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry." Innovative Marketing 20, no. 1 (2024): 40–50. http://dx.doi.org/10.21511/im.20(1).2024.04.

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Previous studies have demonstrated varying associations between fundamental components of brand equity within diverse sectors. The purpose of the current study is to examine the influence of Aaker’s brand equity model’s dimensions (brand awareness, brand loyalty, perceived quality, and brand association) on brand equity in the context of toy brands in Malaysia. The study employs a quantitative-based correlation design within a non-controlled setting, using a cross-sectional approach with individuals as the unit of analysis. The population consists of respondents from the general public aged 18
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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.

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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumer’s level of status-seeking motivation is considered when analysing the effect of brand’s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand ass
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González-Benito, Óscar, Mercedes Martos-Partal, and Mariana Fustinoni-Venturini. "Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design." International Journal of Market Research 57, no. 1 (2015): 73–94. http://dx.doi.org/10.2501/ijmr-2015-006.

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The creation of strong brands interests manufacturers and distributors, as well as researchers. However, previous investigations of brand equity have focused almost exclusively on manufacturers’ brands, without considering the brand equity of store brands. A few exceptions analyse store brands from an aggregate perspective, without differentiating their types. The present study instead considers the effect of store brand tiers (e.g. generics, standard, premium) on brand equity. An experimental design compares scores for different store and manufacturer brands across branded and unbranded tests
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Ghosh, Saugat, and Karnak Roy. "IDENTIFYING BRAND EQUITY DIMENSIONS AND MEASURING ITS RELATIONSHIP WITH PRODUCT QUALITY DIMENSIONS: A STUDY ON JUICE BRANDS IN INDIA." International Journal of Management & Entrepreneurship Research 2, no. 7 (2021): 463–75. http://dx.doi.org/10.51594/ijmer.v2i7.191.

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Brand Equity, which speaks about the perceived value of a product under a brand name, is one of the key measures of a brand’s success. Higher level of brand equity could be translated as higher perceived value, growing market share and greater ROI. Thus, marketers are in eternal pursuit to device strategies for achieving higher brand equity. But for achieving this, knowledge about brand equity constructing components is necessary. Although theoretical studies have identified some brand equity constructing components, empirical validation of the theoretical constructs are vague. Studies in this
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Lieven, Theo, and Christian Hildebrand. "The impact of brand gender on brand equity." International Marketing Review 33, no. 2 (2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.

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Purpose – The purpose of this paper is to examine the influence of brand gender on brand equity across countries and cultures in various product domains. Design/methodology/approach – Consumers from ten countries on four continents rated 20 global brands, leading to a total of 16,934 cross-clustered observations. Linear mixed effect models examined a series of nested models, testing three novel brand gender effects with respect to the impact of androgynous brands on brand equity and the moderating role of consumers’ biological sex as well as individualistic and collectivistic cultures. Additio
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Sharma, Rajesh. "Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions." Metamorphosis: A Journal of Management Research 16, no. 1 (2017): 45–59. http://dx.doi.org/10.1177/0972622517702187.

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The purpose of this study is to develop a reliable scale for measuring the customer-based brand equity (CBBE) and empirically test Aaker’s model for determining the role of CBBE dimensions in building brand equity for local brands in the Indian smartphone market. A multistep study involving exploratory factor analysis and linear regression was used. A total of 288 actual Indian smartphone users evaluated different smartphone brands, that is, both local and international. The empirical findings suggest that CBBE for smartphones consists of four dimensions, that is, brand association, brand awar
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Haxhialushi, Rozana, and Vjollca Hysi Panajoti. "Measuring Brand Equity among Albanian Consumers." European Scientific Journal, ESJ 14, no. 16 (2018): 106. http://dx.doi.org/10.19044/esj.2018.v14n16p106.

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Brands offer advantages for consumers and companies and companies are spending a lot in creating and managing their brands. Brand equity and its dimensions have received a great attention from academics. The purpose of this paper is to test the proposed model to better understand brand equity among Albanian consumers. It investigates the hierarchy of brand equity dimensions and the effect these dimensions have on brand equity. Hypothesis were tested using structural equation modeling. The reliability of the model was assessed using confirmatory factor analysis. Results show that brand awarenes
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Hoere, Yohanes Baptista, and Yolanda Masnita. "Anteseden Halal destination brand equity menggunakan halal brand equity theory untuk promosi halal tourism." Jurnal Ilmiah Ekonomi Islam 8, no. 3 (2022): 2473. http://dx.doi.org/10.29040/jiei.v8i3.6543.

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The purpose of this study was to examine and analyze the effect of halal brand awareness, halal brand value, halal brand image, perceived quality of halal brand on destination brand equity. The location of this research was carried out in halal tourist destinations in the city of Jakarta. The method in this study uses the theory of halal brand equity which is used to describe the value of recognized brands, based on the idea that established and reputable brands are more successful. The results of this study state that halal brand awareness has a positive and significant effect on destination
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Nørskov, Sladjana, Polymeros Chrysochou, and Marina Milenkova. "The impact of product innovation attributes on brand equity." Journal of Consumer Marketing 32, no. 4 (2015): 245–54. http://dx.doi.org/10.1108/jcm-10-2014-1198.

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Purpose – This paper aims to examine the impact of product innovation attributes (complexity, relative advantage, compatibility, trialability and observability) on brand equity, and whether these attributes exert a different effect on low- versus high-equity brands. The moderating role of consumer innovativeness in this relationship is investigated further. Design/methodology/approach – The study is based on survey data from users of two brands of digital audio players of different brand equity levels. Findings – Overall, it was found that innovation attributes have an effect on brand equity,
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Blumrodt, Jens. "Enhancing Football Brands Brand Equity." Journal of Applied Business Research (JABR) 30, no. 5 (2014): 1551. http://dx.doi.org/10.19030/jabr.v30i5.8807.

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The sport entertainment industry has its most famous representative in Europe. Hundreds of professional football clubs are playing in their European football leagues. They attract supporters in front of the screen and in stadiums. The clubs in competitions are medium sized companies. They are competing and working together while they are delivering their core service, the game on the ground. The spectator can be considered as an important budget line for all clubs. Budgets are nevertheless often not balanced and stadium attendance is underdeveloped. We conducted research within two different f
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Dissertations / Theses on the topic "Brand equity"

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Zetterberg, Martin, Pontus Davidsson, and Mathias Johansson. "Brand Equity for Service Brands Online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

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Purpose: The purpose is to explain what factors affect brand equity for SBOs. Hypotheses: These hypotheses were derived from a literature review. H1 - Perceived Quality has a positive effect on SBO brand equity H2 - Brand Association has a positive effect on SBO brand equity H3 - Brand Awareness has a positive effect on SBO brand equity Method: The researcher conducted an quantitative research where the empirical data was collected through a questionnaire. Conclusion: This research show that perceived quality, brand association and brand awareness positively affects SBO brand equity.
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Almeida, Igor Pereira de. "Social brand equity." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/18058.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Coelho.<br>Anteriormente as pessoas só podiam ligar à Internet através do computador, mas com a vinda de dos smartphones, agora podemos comunicar em todo o mundo através da Internet. Isto implica que podemos ler, ver e partilhar mensagens, vídeos e fotos onde e quando quisermos. E graças á mídia social como o Facebook, Twitter, LinkedIn é mais fácil do que nunca de comunicar com pessoas e marcas. A vantagem destas novas tecnologias implica que os consumidores p
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Zheng, Xiaoshu, and Yuan Shi. "The case of Geely acquiring Volvo Car : A study on low brand equity acquiring high brand equity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202174.

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Much previous research has studied high brand equity acquiring high brand equity or high brand equity acquiring low brand equity. However, very little research has been conducted to understand how that low brand equity acquiring high brand equity changes the low brand equity especially in China. This paper is on the case of Geely Group acquiring Volvo Car which was a typical acquisition of a high brand equity company by a low brand equity company. The aim of the paper is to verify whether this type of acquisition could increase the acquirer’s brand equity evaluated by consumers. This paper sel
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Hinestroza, Evelin. "“Brand Equity – A Study on the relationship between brand equity and stock performance”." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-141449.

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In today’s competitive market companies aim at increasing revenue to acquire a higher market share. Previous research indicates that this can be achieved with intangible assets. These assets are described as a firm’s dynamic capabilities, which can be attained through knowledge resources, organizational structure, employee skills, customer size, Research and Development (R&amp;D), innovative capability, market share or a recognizable brand. Previous studies have associated intangible assets to be very significant for a company’s success and even associated them with creating GDP growth, specif
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Higgins, Julie A. "Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1150144059.

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Rios, Rosa Elvira, and rosariosq@hotmail com. "Sources and antecedents of brand equity for online companies." RMIT University. Management, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080721.120726.

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The area of Brand Equity has received considerable attention during the past twenty years. The importance of a brand emanates from the fact that brand recognition and positive associations with it create value for companies and consumers. This value is called Brand Equity and translates into monetary value. Until now, there is scant research on brand equity for online retailers to test whether theoretical frameworks developed for offline companies apply to online businesses. The study is an attempt to bridge this gap by developing and testing a comprehensive brand equity model with selected dr
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Motter, Junior Mario Divo. "A prospective study on the dimensions of global brands, brand equity and brand value." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16578.

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Submitted by Mario Divo Motter Junior (mariodivo@mariodivo.com.br) on 2016-05-25T14:12:53Z No. of bitstreams: 1 Mario Divo Motter Junior (FGV EBAPE) - TESE.pdf: 1644142 bytes, checksum: 0948bbf7cbf27676f7bcd1e48d52826e (MD5)<br>Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2016-05-25T15:34:42Z (GMT) No. of bitstreams: 1 Mario Divo Motter Junior (FGV EBAPE) - TESE.pdf: 1644142 bytes, checksum: 0948bbf7cbf27676f7bcd1e48d52826e (MD5)<br>Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2016-06-07T14:11:31Z (GMT) No
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Storozheva, Yulia, and Stephen Young. "Building brand equity at Huskvarna Motorcycles." Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9533.

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<p><strong>Purpose</strong></p><p>The purpose of the thesis is to analyze the current challenges facedby Husqvarna Motorcycles in their brand building process, and todescribe ways in which applying the brand equity principles will enablean increase of the value of their brand.</p><p><strong>Background</strong></p><p>In the complex world of organizations and companies where thecompetitive position plays an important role in successful achievementsof the company, managers seek after building a sustainablecompetitive advantage. Building brand equity is an important focusfor a large company' impro
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Zhu, JianJun. "Three essays on brand equity." Diss., University of Iowa, 2009. https://ir.uiowa.edu/etd/770.

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This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships within the brand value chain. My first essay identifies and tests a new set of brand equity drivers such as brand structure and positioning, brand strategy, and customer characteristics. I use revenue premium as the retail level measure of brand equity and decompose it into price and volume premiums. Then, I explore the effects of different brand equity drivers on these premiums. The study on the universe of grocery industry in the U.S. sho
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Alkhalil, Cindy, and Sophia Rehioui. "Brand Equity inom B2B startups : en kvalitativ studie om hur B2B startups arbetar med brand equity för att skapa konkurrensfördelar." Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34442.

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Over the past few decades, branding has become a priority for companies. A brand helps companies to differentiate themselves from their competitors, which creates competitive advantages. Most of the research on brands has primarily focused on consumer marketing. However, it has been found that the brand is just as important in business to business (B2B) companies, and that it also plays a big role when it comes to the survival av newly established company like for example startups. Startups differ from established companies through their innovative ideas and problem solving. However, they face
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Books on the topic "Brand equity"

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A, Aaker David. Brand equity: Building strong brands. Zhoa Yang Dang, 1995.

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Maltz, Eliot. Managing brand equity. Marketing Science Institute, 1991.

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Brian, Edwards. Managing brand equity. Distributed by Films for the Humanities & Sciences, 2004.

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Keller, Kevin Lane. Branding and brand equity. Marketing Science Institute, 2002.

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Maltz, Eliot. Managing brand equity: Conference summary. Marketing Science Institute, 1991.

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Weindel, Julia Katharina. Retail Brand Equity and Loyalty. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.

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Rubicon, Blue. Investing media brand equity online. Newspaper Society, 2002.

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A, Aaker David, and Biel Alexander L, eds. Brand equity & advertising: Advertising's role in building strong brands. Lawrence Erlbaum Associates, 1993.

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Keller, Kevin Lane. Strategic brand management: Building, measuring and managing brand equity. Prentice Hall, 1998.

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Keller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3rd ed. Prentice Hall, 2008.

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Book chapters on the topic "Brand equity"

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Torelli, Carlos J., and Maria A. Rodas. "Brands, Brand Equity, and Cultural Equity." In Globally-Minded Marketing. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-50812-7_7.

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Mogaji, Emmanuel. "Brand Equity." In Brand Management. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66119-9_8.

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Keller, Kevin L. "Brand Equity." In The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan UK, 2018. http://dx.doi.org/10.1057/978-1-137-00772-8_712.

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Keller, Kevin L. "Brand Equity." In The Palgrave Encyclopedia of Strategic Management. Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-349-94848-2_712-1.

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Park, C. Whan, Deborah J. MacInnis, Xavier Drèze, and Jonathan Lee. "Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-Based Brand Equity*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-12.

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Erdem, Tülin, and Joffre Swait. "Utility-Based Models of Brand Equity." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-14.

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Lily Suhairi, Lydia Hidayu, and Noor Hasmini Abdul Ghani. "Brand Equity Versus e-Brand Equity: The Evolution of Brand Equity Dimensions." In Industry Forward and Technology Transformation in Business and Entrepreneurship. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-2337-3_18.

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Smith, Aaron C. T., Constantino Stavros, and Kate Westberg. "Introduction: Crowdsourcing Brand Equity." In Brand Fans. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-48854-7_1.

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Busche, Laura. "Brand Equity and Management." In Brand Psychology. Routledge, 2023. http://dx.doi.org/10.4324/9781003336693-4.

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Steenkamp, Jan-Benedict. "Global Brand Equity." In Global Brand Strategy. Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-349-94994-6_9.

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Conference papers on the topic "Brand equity"

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Arunachalam, Thiruchelvi, Mayurigha Sivakumar, and Ashvadharani Raveendran. "Young consumers' insights on brand association, brand awareness, perceived quality, brand image, brand loyalty and brand equity." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24043a.

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Brands try to capture young consumers as they are early adopters which help them to secure business for long term. The purpose of this study is to examine the effects of brand association, brand awareness, brand image, perceived quality and the mediating effect of brand loyalty on brand equity among young consumers and their direct relationship with brand equity. Data from 75 young consumers were analysed using an open-source software named Jamovi and PLS-SEM. Empirical results via Correlation and Multiple regression authenticated that direct relation was insignificant for all the variables ex
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Drastyana, Serlly Frida. "Brand Awareness and Brand Equity of Outpatient." In Health Science International Conference (HSIC 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/hsic-17.2017.19.

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DOAN, Khanh Hung, Dao Phu Loc TRAN, and Maruf Mohammad Sirajum MONIR. "Destination Brand Equity of Cultural Destination: The Case of Hue City, Vietnam." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/028.

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Along with the development of tourism, the competition between tourist destinations is growing. Therefore, destinations must compete fiercely in many forms to survive and develop. Fierce competition among tourist destinations requires them to create competitive advantages over others. At this time, the destination brand is essential to help the destination achieve its development goals and ensure its position. Previous research has acknowledged the added value that brands bring to tourism destinations. However, research on destination brand equity must continue, especially for destinations wit
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Qorbani, Zahra, Hamidreza Koosha, and Mohsen Bagheri. "The Impact of Brand Equity on Customer Equity." In 2019 15th Iran International Industrial Engineering Conference (IIIEC). IEEE, 2019. http://dx.doi.org/10.1109/iiiec.2019.8720728.

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"The Effects of Brand Association and Brand Relevance on Brand Equity." In 3rd International Conference on Scientific and Academic Research ICSAR 2023. All Sciences Academy, 2023. http://dx.doi.org/10.59287/as-proceedings.621.

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Chen, Yu-Shan, Wen-Pin Tien, Yu-I Lee, and Ming-Lun Tsai. "Greenwash and green brand equity." In 2016 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2016. http://dx.doi.org/10.1109/picmet.2016.7806783.

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Grubor, Aleksandar, Nenad Đokić, and Nikola Milićević. "Measuring Brand Equity and Brand Image in Marketing Research." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_18.

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Xi, Nannan, and Juho Hamari. "The Relationship Between Gamification, Brand Engagement and Brand Equity." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.099.

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Mijan, Rohana. "The Impact Of Brand Development Strategy On Brand Equity." In 7th International Conference on Communication and Media. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.06.02.15.

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Roskosa, Antra, and Yulia Stukalina. "Exploring Brand Equity-Related Factors in Higher Education." In 15th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2022. http://dx.doi.org/10.22616/reep.2022.15.003.

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Due to deepened marketing orientation of modern universities the role of branding in the field is constantly growing. In the higher education settings, developing a consistent, attractive and meaningful brand is crucial for maintaining a competitive advantage in the international marketplace in the agenda of commoditization of educational services. Brand equity in higher education –as brand value determined by students’ experiences and perceptions –is related to the university’s superiority in quality and reliability (i.e. first-class academic reputation). The aim of the paper was to assess di
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Reports on the topic "Brand equity"

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Doraiswamy, Dilip, and Kittichai Watchravesringkan. Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1499.

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Son, Jihyeong, and Young-A. Lee. Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-120.

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Song, Sarah, and Minjeong Kim. Strategies for Building Brand Equity for Unfamiliar Companies. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-665.

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Gutierrez, Maria Margarita Gutierrez, Juan José Perona Paéz, Cesar Augusto Ruíz Agudelo, and Francisco de Paula Gutierrez Bonilla. Models of brand equity. A systematic and critical review. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, 2023. http://dx.doi.org/10.37766/inplasy2023.10.0062.

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Charles, Vincent, and Jorge Zavala. A Satisficing DEA Model to Measure the Customer-based Brand Equity. CENTRUM Católica Graduate Business School, 2015. http://dx.doi.org/10.7835/ccwp-2015-10-0024.

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Riley, Jeremy. The Implications of Contract Manufacturing for a Company?s Brand Equity. Portland State University Library, 2016. http://dx.doi.org/10.15760/honors.272.

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Vincent, Charles, and Tatiana Gherman. Student-based brand equity in the business schools sector: An exploratory study. CENTRUM Catolica Graduate Business School, 2015. http://dx.doi.org/10.7835/ccwp-2015-09-0023.

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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Su, Jin. Exploring the Relationships among the Dimensions of Fast Fashion Consumer-Based Brand Equity. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-955.

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Fiore, Ann Marie Marie, Danielle Testa, Kelcie Slaton, Shantell Reid, and Sonia Bakhshian. The Small, Inventory Free Retail Format: The Impact on Consumer-Based Brand Equity and Purchase Behavior. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8469.

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