Academic literature on the topic 'Brand equity'
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Journal articles on the topic "Brand equity"
Chee Hoo, Wong, Chai Yi Xin, and Visal Moosa. "Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry." Innovative Marketing 20, no. 1 (January 4, 2024): 40–50. http://dx.doi.org/10.21511/im.20(1).2024.04.
Full textCHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (June 30, 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Full textGonzález-Benito, Óscar, Mercedes Martos-Partal, and Mariana Fustinoni-Venturini. "Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design." International Journal of Market Research 57, no. 1 (January 2015): 73–94. http://dx.doi.org/10.2501/ijmr-2015-006.
Full textGhosh, Saugat, and Karnak Roy. "IDENTIFYING BRAND EQUITY DIMENSIONS AND MEASURING ITS RELATIONSHIP WITH PRODUCT QUALITY DIMENSIONS: A STUDY ON JUICE BRANDS IN INDIA." International Journal of Management & Entrepreneurship Research 2, no. 7 (January 7, 2021): 463–75. http://dx.doi.org/10.51594/ijmer.v2i7.191.
Full textLieven, Theo, and Christian Hildebrand. "The impact of brand gender on brand equity." International Marketing Review 33, no. 2 (April 11, 2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.
Full textSharma, Rajesh. "Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions." Metamorphosis: A Journal of Management Research 16, no. 1 (May 12, 2017): 45–59. http://dx.doi.org/10.1177/0972622517702187.
Full textHaxhialushi, Rozana, and Vjollca Hysi Panajoti. "Measuring Brand Equity among Albanian Consumers." European Scientific Journal, ESJ 14, no. 16 (June 30, 2018): 106. http://dx.doi.org/10.19044/esj.2018.v14n16p106.
Full textHoere, Yohanes Baptista, and Yolanda Masnita. "Anteseden Halal destination brand equity menggunakan halal brand equity theory untuk promosi halal tourism." Jurnal Ilmiah Ekonomi Islam 8, no. 3 (October 24, 2022): 2473. http://dx.doi.org/10.29040/jiei.v8i3.6543.
Full textNørskov, Sladjana, Polymeros Chrysochou, and Marina Milenkova. "The impact of product innovation attributes on brand equity." Journal of Consumer Marketing 32, no. 4 (June 8, 2015): 245–54. http://dx.doi.org/10.1108/jcm-10-2014-1198.
Full textBlumrodt, Jens. "Enhancing Football Brands Brand Equity." Journal of Applied Business Research (JABR) 30, no. 5 (August 27, 2014): 1551. http://dx.doi.org/10.19030/jabr.v30i5.8807.
Full textDissertations / Theses on the topic "Brand equity"
Zetterberg, Martin, Pontus Davidsson, and Mathias Johansson. "Brand Equity for Service Brands Online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.
Full textAlmeida, Igor Pereira de. "Social brand equity." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/18058.
Full textZheng, Xiaoshu, and Yuan Shi. "The case of Geely acquiring Volvo Car : A study on low brand equity acquiring high brand equity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202174.
Full textHinestroza, Evelin. "“Brand Equity – A Study on the relationship between brand equity and stock performance”." Thesis, Umeå universitet, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-141449.
Full textHiggins, Julie A. "Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1150144059.
Full textRios, Rosa Elvira, and rosariosq@hotmail com. "Sources and antecedents of brand equity for online companies." RMIT University. Management, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080721.120726.
Full textMotter, Junior Mario Divo. "A prospective study on the dimensions of global brands, brand equity and brand value." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16578.
Full textStorozheva, Yulia, and Stephen Young. "Building brand equity at Huskvarna Motorcycles." Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9533.
Full textZhu, JianJun. "Three essays on brand equity." Diss., University of Iowa, 2009. https://ir.uiowa.edu/etd/770.
Full textAlkhalil, Cindy, and Sophia Rehioui. "Brand Equity inom B2B startups : en kvalitativ studie om hur B2B startups arbetar med brand equity för att skapa konkurrensfördelar." Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34442.
Full textBooks on the topic "Brand equity"
A, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.
Find full textMaltz, Eliot. Managing brand equity. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textBrian, Edwards. Managing brand equity. Princeton, NJ: Distributed by Films for the Humanities & Sciences, 2004.
Find full textKeller, Kevin Lane. Branding and brand equity. Cambridge, Mass: Marketing Science Institute, 2002.
Find full textMaltz, Eliot. Managing brand equity: Conference summary. Cambridge, Mass: Marketing Science Institute, 1991.
Find full textWeindel, Julia Katharina. Retail Brand Equity and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.
Full textRubicon, Blue. Investing media brand equity online. London: Newspaper Society, 2002.
Find full textA, Aaker David, and Biel Alexander L, eds. Brand equity & advertising: Advertising's role in building strong brands. Hillsdale, N.J: Lawrence Erlbaum Associates, 1993.
Find full textKeller, Kevin Lane. Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River, N.J: Prentice Hall, 1998.
Find full textKeller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3rd ed. India: Prentice Hall, 2008.
Find full textBook chapters on the topic "Brand equity"
Torelli, Carlos J., and Maria A. Rodas. "Brands, Brand Equity, and Cultural Equity." In Globally-Minded Marketing, 87–102. Cham: Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-50812-7_7.
Full textMogaji, Emmanuel. "Brand Equity." In Brand Management, 159–80. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66119-9_8.
Full textKeller, Kevin L. "Brand Equity." In The Palgrave Encyclopedia of Strategic Management, 128–32. London: Palgrave Macmillan UK, 2018. http://dx.doi.org/10.1057/978-1-137-00772-8_712.
Full textKeller, Kevin L. "Brand Equity." In The Palgrave Encyclopedia of Strategic Management, 1–5. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-349-94848-2_712-1.
Full textPark, C. Whan, Deborah J. MacInnis, Xavier Drèze, and Jonathan Lee. "Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-Based Brand Equity*." In Brands and Brand Management, 159–88. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-12.
Full textErdem, Tülin, and Joffre Swait. "Utility-Based Models of Brand Equity." In Brands and Brand Management, 207–30. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-14.
Full textLily Suhairi, Lydia Hidayu, and Noor Hasmini Abdul Ghani. "Brand Equity Versus e-Brand Equity: The Evolution of Brand Equity Dimensions." In Industry Forward and Technology Transformation in Business and Entrepreneurship, 199–208. Singapore: Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-2337-3_18.
Full textSmith, Aaron C. T., Constantino Stavros, and Kate Westberg. "Introduction: Crowdsourcing Brand Equity." In Brand Fans, 1–23. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-48854-7_1.
Full textBusche, Laura. "Brand Equity and Management." In Brand Psychology, 60–75. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003336693-4.
Full textSteenkamp, Jan-Benedict. "Global Brand Equity." In Global Brand Strategy, 243–73. London: Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-349-94994-6_9.
Full textConference papers on the topic "Brand equity"
Arunachalam, Thiruchelvi, Mayurigha Sivakumar, and Ashvadharani Raveendran. "Young consumers' insights on brand association, brand awareness, perceived quality, brand image, brand loyalty and brand equity." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24043a.
Full textDrastyana, Serlly Frida. "Brand Awareness and Brand Equity of Outpatient." In Health Science International Conference (HSIC 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/hsic-17.2017.19.
Full textDOAN, Khanh Hung, Dao Phu Loc TRAN, and Maruf Mohammad Sirajum MONIR. "Destination Brand Equity of Cultural Destination: The Case of Hue City, Vietnam." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/028.
Full textQorbani, Zahra, Hamidreza Koosha, and Mohsen Bagheri. "The Impact of Brand Equity on Customer Equity." In 2019 15th Iran International Industrial Engineering Conference (IIIEC). IEEE, 2019. http://dx.doi.org/10.1109/iiiec.2019.8720728.
Full text"The Effects of Brand Association and Brand Relevance on Brand Equity." In 3rd International Conference on Scientific and Academic Research ICSAR 2023. All Sciences Academy, 2023. http://dx.doi.org/10.59287/as-proceedings.621.
Full textChen, Yu-Shan, Wen-Pin Tien, Yu-I Lee, and Ming-Lun Tsai. "Greenwash and green brand equity." In 2016 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2016. http://dx.doi.org/10.1109/picmet.2016.7806783.
Full textGrubor, Aleksandar, Nenad Đokić, and Nikola Milićević. "Measuring Brand Equity and Brand Image in Marketing Research." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_18.
Full textXi, Nannan, and Juho Hamari. "The Relationship Between Gamification, Brand Engagement and Brand Equity." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.099.
Full textMijan, Rohana. "The Impact Of Brand Development Strategy On Brand Equity." In 7th International Conference on Communication and Media. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.06.02.15.
Full textRoskosa, Antra, and Yulia Stukalina. "Exploring Brand Equity-Related Factors in Higher Education." In 15th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2022. http://dx.doi.org/10.22616/reep.2022.15.003.
Full textReports on the topic "Brand equity"
Doraiswamy, Dilip, and Kittichai Watchravesringkan. Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1499.
Full textSon, Jihyeong, and Young-A. Lee. Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-120.
Full textSong, Sarah, and Minjeong Kim. Strategies for Building Brand Equity for Unfamiliar Companies. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-665.
Full textGutierrez, Maria Margarita Gutierrez, Juan José Perona Paéz, Cesar Augusto Ruíz Agudelo, and Francisco de Paula Gutierrez Bonilla. Models of brand equity. A systematic and critical review. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, October 2023. http://dx.doi.org/10.37766/inplasy2023.10.0062.
Full textCharles, Vincent, and Jorge Zavala. A Satisficing DEA Model to Measure the Customer-based Brand Equity. CENTRUM Católica Graduate Business School, October 2015. http://dx.doi.org/10.7835/ccwp-2015-10-0024.
Full textRiley, Jeremy. The Implications of Contract Manufacturing for a Company?s Brand Equity. Portland State University Library, January 2016. http://dx.doi.org/10.15760/honors.272.
Full textVincent, Charles, and Tatiana Gherman. Student-based brand equity in the business schools sector: An exploratory study. CENTRUM Catolica Graduate Business School, September 2015. http://dx.doi.org/10.7835/ccwp-2015-09-0023.
Full textKazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, December 2024. https://doi.org/10.57005/ab.2024.4.6.
Full textSu, Jin. Exploring the Relationships among the Dimensions of Fast Fashion Consumer-Based Brand Equity. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-955.
Full textFiore, Ann Marie Marie, Danielle Testa, Kelcie Slaton, Shantell Reid, and Sonia Bakhshian. The Small, Inventory Free Retail Format: The Impact on Consumer-Based Brand Equity and Purchase Behavior. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8469.
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