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Books on the topic 'Brand equity management'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 May 2022

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1

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4th ed. Pearson, 2013.

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Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 2nd ed. Prentice Hall, 2003.

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Keller, Kevin Lane. Strategic brand management: Building, measuring and managing brand equity. Prentice Hall, 1998.

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Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 3rd ed. Pearson/Prentice Hall, 2008.

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5

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating andevaluating brand equity. Kogan Page, 1992.

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6

Leuthesser, Lance. Defining, measuring, and managing brand equity. Marketing Science Institute, 1988.

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7

Strategic brand management: New approaches to creating and evaluating brand equity. Kogan Page, 1992.

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8

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. Free Press, 1994.

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9

Strategic brand management: New approaches to creating and evaluating brand equity. Kogan Page [for] Les Éditions d'Organisation, 1995.

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10

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. Kogan Page, 1992.

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11

Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute, 2001.

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12

Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute, 2001.

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13

The new strategic brand management: Creating and sustaining brand equity long term. 4th ed. Kogan Page, 2008.

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14

Jean-Noël, Kapferer, ed. The new strategic brand management: Creating and sustaining brand equity long term. 3rd ed. Kogan Page, 2004.

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15

Neal, William D. Value creation: The power of brand equity. Cincinnati, Ohio, 2007.

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16

A, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. Free Press, 1991.

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17

Rust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Marketing Science Institute, 2001.

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18

1971-, Vallaster Christine, ed. Connective branding: Building brand equity in a demanding world. Wiley, 2008.

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19

Beyond branding: How savvy marketers build brand equity to create products and open new markets. Probus Pub. Co., 1993.

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20

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Higher Education & Professional Group, 2012.

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21

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Not Avail, 2003.

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22

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1997.

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23

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1997.

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24

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring And Managing Brand Equity. Pearson Education, 2008.

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25

Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. Kogan Page, 1997.

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26

Kapferer, Jean-Noel. Strategic Brand Management: New Approaches to Creating & Evaluating Brand Equity. Diane Pub Co, 2000.

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27

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]. Pearson, 2019.

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28

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e. Pearson Education India, 2015.

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29

Strategic Brand Management-Building, Measuring, and Managing Brand Equity (Custom Edition). 2nd ed. Pearson Custom Publishing, 2003.

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30

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Pearson, 2019.

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31

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Kogan Page, 1998.

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32

Kapferer, Jean-Noel. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. Kogan Page, 2004.

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33

Kapferer, Jean-Noel. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. Kogan Page, 2008.

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34

The Strategy of Global Branding and Brand Equity. Routledge, 2015.

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35

Lee, Alvin. The Strategy of Global Branding and Brand Equity. Routledge, 2015.

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36

Keller, Kevin Lane. Pearson eText for Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Access Card. Pearson, 2019.

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37

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Cram101 Textbook Outlines - Textbook NOT Included). 2nd ed. AIPI, 2006.

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38

Marconi, Joe. Beyond branding: How savvy marketers build brand equity to createproducts and open new markets. Probus Publishing Co., 1993.

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39

Lance, Leuthesser, and Marketing Science Institute, eds. Defining, measuring and managing brand equity: Summary of a Marketing Science Institute conference held March 1-3, 1988 in Austin,Texas. Marketing Science Institute, 1988.

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40

Oswald, Laura R. Doing Semiotics. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198822028.001.0001.

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Abstract:

Structural semiotics is a hybrid of communication science and anthropology that accounts for the deep cultural codes that structure communication and sociality, endow things with value, move us through constructed space, and moderate our encounters with change. Doing Semiotics: A Research Guide for Marketers at the Edge of Culture, shows readers how to leverage these codes to solve business problems, foster innovation, and create meaningful experiences for consumers. In addition to the basic principles and methods of applied semiotics, the book introduces the reader to branding basics, strateg

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