Relevant bibliographies by topics / Brand experience (BE)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand experience (BE)'

Author: Grafiati
Published: 5 June 2025
Last updated: 2 August 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Brand experience (BE).'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Brand experience (BE)"

1

Gunduzyeli, BORA. "Investigating the Relationship Between Brand Experience Dimensions and Brand Resonance through two Different Brands Selected from the Cosmetics and Food Sectors." International Journal of Contemporary Economics & Administrative Sciences 12, no. 1 (2022): 001–17. https://doi.org/10.5281/zenodo.6612316.

Full text
Abstract:
<strong>Abstract</strong> In today&#39;s global competitive environment, where the functional benefits of products and services converge, the concept of experience has become increasingly important for brands in creating customer loyalty. In the present study, the effects of sensory, affective, behavioral and intellectual dimensions of brand experience on brand resonance, which represents a high level of active loyalty and interaction in the brand-customer relationship, were examined through two brands selected from two different sectors. The research was carried out using the survey method by
APA, Harvard, Vancouver, ISO, and other styles
2

Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love." Korea International Trade Research Institute 19, no. 1 (2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.

Full text
Abstract:
Purpose – The purpose of this study is to investigate the effect of luxury brand experience dimensions, such as sensory, affective, behavioral, and intellectual, on brand image and brand love. It also seeks to identify the causal role of brand image and brand love. Design/Methodology/Approach – In this study, SPSS 21.0 and AMOS 21.0 statistical packages were used for empirical analysis. Model fit and hypotheses were tested by SEM. Findings – Sensory experience influenced brand image, brand love, and emotional experience, which affects intellectual experiences, influenced brand image and brand
APA, Harvard, Vancouver, ISO, and other styles
3

Bapat, Dhananjay. "Impact of brand familiarity on brands experience dimensions for financial services brands." International Journal of Bank Marketing 35, no. 4 (2017): 637–48. http://dx.doi.org/10.1108/ijbm-05-2016-0066.

Full text
Abstract:
Purpose The purpose of this paper is to explore the impact of brand familiarity on the various dimensions of brand experience, and to identify the factor structure of brand familiarity for financial services brands. Design/methodology/approach This study used a convenience sampling technique by contacting 216 respondents, and examined the relationship between brand experience dimensions and brand familiarity. An independent sample t-test was performed to assess the differences for brand experience dimensions. Exploratory and confirmatory factor analyses were performed for both low familiarity
APA, Harvard, Vancouver, ISO, and other styles
4

Aulia Mauliddinia. "Pengaruh Citra Merek, Kepercayaan Merek, Dan Pengalaman Merek Dalam Proses Membangun Merek Sepatu Lokal." Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce 2, no. 4 (2023): 177–90. http://dx.doi.org/10.30640/digital.v2i4.1777.

Full text
Abstract:
The fashion industry, particularly in the rapidly evolving and changing footwear industry, it is important for companies to understand consumer perceptions of brands in order to build and maintain a company’s image. This research aims to understand how Gen Z consumers in DKI Jakarta evaluate brands and react to branding practices by involving brand management constructs, namely brand image, brand trust, brand experience, wich lead to consumer purchase intention. A quantitative research design was employed using the Structural Equation Model (SEM) method, and data analysis employing statistical
APA, Harvard, Vancouver, ISO, and other styles
5

Muhammad, Al Ghifary, and Dellyana Dina. "Brand Loyalty as a Catalyst for Growth: Leveraging Innovative Brand Experience to Enhance Market Success for a Small Clothing Brand." International Journal of Current Science Research and Review 07, no. 09 (2024): 6941–52. https://doi.org/10.5281/zenodo.13737399.

Full text
Abstract:
Abstract : This research entitled &ldquo;Brand Loyalty as a Catalyst for Growth: Leveraging Brand Experience to Enhance Market Success for Small Clothing Brands in Triple Two Reworks&rdquo; aims to identify strategies that can increase brand loyalty and market growth for small clothing brands. This research focuses on Triple Two Reworks, a local brand that specializes in redesigning used clothing into new fashion products that are aesthetically pleasing and sustainable. This study reveals that brand loyalty plays a critical role in the long-term success of a brand, especially for small clothin
APA, Harvard, Vancouver, ISO, and other styles
6

Beig, Faseeh Amin, and Fayaz Ahmad Nika. "Brand Experience and Brand Equity." Vision: The Journal of Business Perspective 23, no. 4 (2019): 410–17. http://dx.doi.org/10.1177/0972262919860963.

Full text
Abstract:
Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings. The scope of experiential marketing goes beyond the traditional marketing as it adds hedonic character to the marketing activity. Brand experience is one such construct which is crucial for organizations and research has shown its influence on brand equity.
APA, Harvard, Vancouver, ISO, and other styles
7

Aiswarya, G., and Dr Jayasree Krishnan. "Role of Brand experience in Fashion brands." Restaurant Business 118, no. 1 (2019): 57–64. http://dx.doi.org/10.26643/rb.v118i1.7615.

Full text
Abstract:
Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand ex
APA, Harvard, Vancouver, ISO, and other styles
8

Nysveen, Herbjørn, Ove Oklevik, and Per Egil Pedersen. "Brand satisfaction." International Journal of Contemporary Hospitality Management 30, no. 9 (2018): 2908–24. http://dx.doi.org/10.1108/ijchm-05-2017-0280.

Full text
Abstract:
Purpose This paper aims to examine the influence of a brand’s innovativeness and green image on customers’ sensory, affective, cognitive, relational and behavioral brand experience and, through that, on brand satisfaction. Design/methodology/approach To collect primary data, the study used a list of 1,754 e-mail addresses from a hotel in Norway. Of the invited respondents, 283 completed the questionnaire. Findings The study shows positive influences of perceived brand innovativeness and green image on the experience dimensions. The influences of the brand experience dimensions on brand satisfa
APA, Harvard, Vancouver, ISO, and other styles
9

Zhu, Kongliang. "Negative Brand Experiences and Purchase Intention of Green Wall Coating Brands: The Mediating Effect of Brand Identity." Community and Social Development Journal 25, no. 2 (2024): 1–19. http://dx.doi.org/10.57260/csdj.2024.268352.

Full text
Abstract:
The purpose of this study was 1) to explore the impact of consumers' negative experiences with green wall coating brands on the brand identity of wall paint, 2) to analyze the effects of brand identity with green wall coating brands on purchase intentions, and 3) to test the mediating effect of green brand identity. Utilizing a quantitative research approach and simple random sampling technique, this study engaged 402 Chinese respondents aged 18 and older, all of whom had relevant purchase experiences with green wall coating products. The data collected were subjected to Confirmatory Factor An
APA, Harvard, Vancouver, ISO, and other styles
10

Huang, Ran, Stacy H. Lee, HaeJung Kim, and Leslie Evans. "The impact of brand experiences on brand resonance in multi-channel fashion retailing." Journal of Research in Interactive Marketing 9, no. 2 (2015): 129–47. http://dx.doi.org/10.1108/jrim-06-2014-0042.

Full text
Abstract:
Purpose – The purpose of this paper is to examine how sensory, cognitive, affective experiences affect relational brand experience in regards to different channels (i.e. online vs store), how relational brand experience influences brand awareness and brand loyalty. Design/methodology/approach – By employing self-administered questionnaires, the data on 393 respondents were collected from students enrolled at a major southwestern university in the USA. The moderation regression analysis was conducted to test the hypotheses and propositions. Findings – The study supports most of the hypotheses a
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Brand experience (BE)"

1

Evans, Leslie J. "Fashion-brand Experiences in Multi-channel Retailing: Impacts of Experience Dimensions and Experience Types on Brand Resonance." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc103312/.

Full text
Abstract:
The brand behind the garment is what gives the product popularity, relevance to the consumer, and overall profitability. As time passes, markets are becoming flooded with more brands that inherently provide the commodities. As a result, fashion marketers must put more time and investment into stipulating ways for which their brand can reach a select target consumer and enhance repeat purchase intentions with their competitive differentiations. As their efforts engage, an experiential perspective emerges in the fashion industry. By comparing fashion brands and their different distribution chann
APA, Harvard, Vancouver, ISO, and other styles
2

Lindstedt, Alexandra, Christoffer Tilstam, and Annie Toster. "The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?" Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9962.

Full text
Abstract:
<p>Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ”The Carlforsska experience”. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ”The Carlforsska experience”. Studien visade att reklamfilmen ”The Carlforsska experienc
APA, Harvard, Vancouver, ISO, and other styles
3

Ishikawa, Keizo. "BRAND DYNAMICS: The Effects of Brand Personality and Brand Experience on Emotional Brand Attachment." OpenSIUC, 2013. https://opensiuc.lib.siu.edu/dissertations/713.

Full text
Abstract:
Marketers have long observed, or at least assumed, that people buy certain products or brands as a means of expressing themselves. Marketing researchers have studied this phenomenon from the perspective of "self-congruity," assuming that a fit between the consumer's understanding of self (i.e., self-image) and the brand's image (or "brand personality") should drive the consumer's purchase behavior. This stream of research has vigorously explored the relations between the fit (i.e., "self-brand image congruity" or "self-congruity") and various behavioral outcomes. Nonetheless, this research str
APA, Harvard, Vancouver, ISO, and other styles
4

Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.

Full text
Abstract:
The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Ex
APA, Harvard, Vancouver, ISO, and other styles
5

Johnson, Annie, Julia Carlsson, and Rebecca Larsson. "The Pop(up)ular Brand Experience." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49075.

Full text
Abstract:
It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. It is increasingly important for brands to be attainable through physical interaction for consumers to stay loyal, a fundament for the experience economy. Therefore, the pop up phenomenon could be considered an approach to blur the line between physical and online stores. The aim of this research is to create an understanding of how the pop up phenomenon is expe
APA, Harvard, Vancouver, ISO, and other styles
6

Del, Negro Shehadeh Flavia María, and Baumeler Heidi Paulina Miranda. "Brand Experience, Brand Community, Brand Trust & Brand Loyalty en relación a la recompra en el sector textil." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/657248.

Full text
Abstract:
El sector textil es una categoría que ha ido evolucionando a lo largo del tiempo y que genera grandes ingresos y puestos de trabajo en el país. A su vez, el consumidor también ha ido cambiado, este es ahora más exigente y digital. Por ello, y adicional a la crisis económica ocasionada por el Covid-19, las marcas de moda han tenido que reinventar su oferta y propuesta de valor como método de desestancamiento. Las marcas han optado por innovar y adoptar nuevas tendencias como la generación de comunidades estables, adaptación de la omnicanalidad para el proceso de compra y experiencias de usuario
APA, Harvard, Vancouver, ISO, and other styles
7

Erhard, Peter. "Cross-device brand experience : Interactive brand elements in the Skype service ecology." Thesis, Linköping University, Department of Computer and Information Science, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-14953.

Full text
Abstract:
<p>Many interactive products and services have made the move from stationary or desktop applications to dedicated mobile devices. Sonys Playstation has evolved into the PSP (playstation portable), Apples iPod is fully integrated with iTunes, Microsoft’s new media player is rumored to carry the Xbox brand and browsers like Internet Explorer and Opera can be used on pocket PCs, cell phones and Smart Phones. A very interesting example of this development is the global telephony company Skype that offers free calls over the Internet as well as instant messaging, video conferencing among many other
APA, Harvard, Vancouver, ISO, and other styles
8

Muth, Alexandra, Rima Ismail, and Boye Caroline Langfeldt. "Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

Full text
Abstract:
Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. Especially in theretail and fashion industry where many products fulfill the same need for the customer, making it important to adapt to changes on the market and stand out in the crowd. This has lead to the wide variety of brands that can be found and an intensified competition. Therefore, the key factor for building a long-term r
APA, Harvard, Vancouver, ISO, and other styles
9

Peredo, Paredes Mireya Lucía, and Ortiz María Teresa Vargas. "Online brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retail." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655445.

Full text
Abstract:
La industria del e-fashion retail evidencia un continuo crecimiento en los últimos años, ello acompañado de la creciente preferencia de compra de prendas de vestir a través de canales online por parte de los consumidores peruanos. Por tal motivo, es oportuno identificar los diferentes componentes que participan en relación a la experiencia online en canales de e-fashion retail. La presente investigación busca establecer relaciones entre el online brand experience, brand image, brand trust y customer e-satisfaction en función al e-brand engagement. Basado en una muestra de 400 encuestados en Li
APA, Harvard, Vancouver, ISO, and other styles
10

Isotalo, Anni, and Samu Watanen. "The impact of brand experience on attitudes and brand image : A quantitative study." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28544.

Full text
Abstract:
Research questions: How to create an engaging brand experience in marketing context? How does an engaging brand experience affect consumer attitudes and brand image? Purpose of the study: The authors propose that the relationship between brand experience and formation of brand loyalty can be mediated by brand affect: positive attitude and brand image. The study discovers the components of an engaging brand experience and indicates their effect on consumer attitudes and brand image. Conclusion: An engaging brand experience can be delivered by enabling seamless interaction between the consumer a
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Brand experience (BE)"

1

van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. User Experience Is Brand Experience. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-29868-5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Sengupta, Jayanta. Wraparound: Delivering a great brand experience. Rupa & Co., 2006.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Joseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. AMACOM, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Lockwood, Thomas. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience and brand value. Allworth Press, 2010.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Thomas, Lockwood, ed. Design thinking: Integrating innovation, customer experience, and brand value. 3rd ed. Allworth Press, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Brand experience (BE)"

1

Zeiler, Vanessa. "Mobile User Experience." In Brand Evolution. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15816-3_22.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Aggarwal, Ashita, and Suraj Commuri. "Integrated Brand Experience." In Brands and Branding. Routledge India, 2023. http://dx.doi.org/10.4324/9781003457282-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kadel, Thorsten. "Internal Brand Experience." In Omnichannel Branding. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-21450-0_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Hollis, Nigel. "Defining a Meaningfully Different Experience." In Brand Premium. Palgrave Macmillan US, 2013. http://dx.doi.org/10.1007/978-1-137-51038-9_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. "The Battle for Attention." In User Experience Is Brand Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29868-5_1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. "The Role of Information Processing for Product Perception." In User Experience Is Brand Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29868-5_2.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. "Unconscious Brand Messaging and Perception Beneath the Detection Threshold." In User Experience Is Brand Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29868-5_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. "Human Needs and Values as Guideline for Brands and Their Products." In User Experience Is Brand Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29868-5_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. "The Intersection of User Experience (UX), Customer Experience (CX), and Brand Experience (BX)." In User Experience Is Brand Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29868-5_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. "Conceptual Consumption: Why We Consume Based on Mental Concepts." In User Experience Is Brand Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29868-5_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Brand experience (BE)"

1

Kurniawan, Shelvy, and Fatwi Handayani Mamonto. "The Role of Augmented Reality Experience Towards Brand Engagement and Brand Usage Intention Moderated by Purpose of Use in the E-Commerce Industry." In 2024 International Conference on Informatics, Multimedia, Cyber and Information System (ICIMCIS). IEEE, 2024. https://doi.org/10.1109/icimcis63449.2024.10957604.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Roy, Bipllab, Purnendu Bikash Acharjee, Suparna Bhattachaijee, Mave D’Souza, Sakshi Kumari, and Manas Khemka. "Determining the Antecedents and Consequences of Brand Experience: A Study to develop a Conceptual Framework." In 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). IEEE, 2024. http://dx.doi.org/10.1109/tqcebt59414.2024.10545281.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Mohamed, R. N., R. Musa, M. Muda, and H. Hamzah. "Effects of brand experience antecedents on brand experience and resonance: Empirical evidence from the favorite fast food brands." In 2011 IEEE Colloquium on Humanities, Science and Engineering (CHUSER). IEEE, 2011. http://dx.doi.org/10.1109/chuser.2011.6163833.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Dyankov, Todor. "MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND." In TOURISM AND CONNECTIVITY 2020. University publishing house "Science and Economics", University of Economics - Varna, 2020. http://dx.doi.org/10.36997/tc2020.349.

Full text
Abstract:
The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is i
APA, Harvard, Vancouver, ISO, and other styles
5

He, Bei-Jia, Yi-Wen Chen, and Sha Yang. "Brand Experience Affects Brand Personality: Manipulation of Construal Level." In ICEME '20: 2020 The 11th International Conference on E-business, Management and Economics. ACM, 2020. http://dx.doi.org/10.1145/3414752.3414769.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Wang, Xiaorong. "How to build brand loyalty: facilitated by brand experience." In 2013 International Conference on Services Science and Services Information Technology. WIT Press, 2014. http://dx.doi.org/10.2495/sssit130051.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

INTRA, Susisada, and Jantima KHEOKAO. "Brand Experience Concept for Elderly." In International Conference on Social Sciences in the 21st Century. Global, 2019. http://dx.doi.org/10.33422/ics21.2019.07.381.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Tarigan, Miska Irani, Arlina Nurbaity Lubis, Endang Sulistya Rini, and Beby Karina F. Sembiring. "Destination Brand Experience and Authenticity." In Economics and Business International Conference 2019. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009328906320636.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

TANG, Jia-Li, and Duan-Wu YAN. "The Influence of Online Brand Community Experience on Brand Loyalty." In 2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/mess-18.2018.3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Rahman, Zulfikar Azaria, and Ihwan Susila. "The Impact of Brand Experience to the Brand Loyalty Mediated by Emotional Brand Attachment." In International Conference on Economics and Business Studies (ICOEBS 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220602.037.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Brand experience (BE)"

1

Shim, Soo In, Wi-Suk Kwon, and Sandra Forsythe. Enhancing Brand Loyalty through Brand Experience: Application of Online Flow Theory. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-664.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Knight, Dee K., HaeJung Maria Kim, and Lauren Vasquez. Cobranding with Pinterest: Expediting Apparel Retail Brand Experience. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1305.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

Full text
Abstract:
This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
APA, Harvard, Vancouver, ISO, and other styles
4

Seybold, Patricia. What Can Damage Apple’s Amazing Customer Experience and Brand? Patricia Seybold Group, 2010. http://dx.doi.org/10.1571/psgp06-17-10cc.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Gonzalez, Erendira. Rebranding & Pop-Up Shops: Small Businesses and Brand Experience. Iowa State University, 2021. http://dx.doi.org/10.31274/cc-20240624-1191.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Park, Jee-Sun, and Sejin Ha. User Experience in Fashion Brand Pages in Social Networking Sites: Values and Affective Experience of Information Interaction. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1308.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Féry, Guillaume. Case Study. Seeking a Recipe to Support Entrepreneurs in a Fragile Country: Banj's Approach through the Mobilization of the Innovation Ecosystem in Haiti. Inter-American Development Bank, 2025. https://doi.org/10.18235/0013455.

Full text
Abstract:
This case study explores the strategies that have helped young businesses emerge and enabled hundreds of entrepreneurs to create their own ventures by leveraging digital technology and the strength and richness of a community united under the same roof. Is there a "Banj recipe"? Can it be replicated in other countries? Can it be applied to other sectors? The story began modestly under the leadership of founder Marc Alain Boucicault, a social entrepreneur who considers himself an ecosystem builder. His experience in the international development sector catalyzed the energy of a group of motivat
APA, Harvard, Vancouver, ISO, and other styles
8

Vaskivskyj, Yurij. STATE AND PROSPECTS OF THE DEVELOPMENT OF RUSSIAN-UKRAINIAN WAR: PERSONNEL ASPECT. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12144.

Full text
Abstract:
The article analyzes the state of development of Ukrainian advertising in the conditions of the Russian-Ukrainian war. Studying the work of Ukrainian advertising agencies during the war is a unique experience of Ukrainian specialists during the war. The article emphasizes that Ukrainian advertising agencies have become an example for global corporations with their resilience and courage. The study of the place of Ukrainian advertising agencies in the world system made it possible to state that the domestic industry is developing in step with the world one. This was facilitated by the fact that
APA, Harvard, Vancouver, ISO, and other styles
9

LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

Full text
Abstract:
Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
APA, Harvard, Vancouver, ISO, and other styles
10

Jeong, So Won, and Kyu-Hye Lee. The Influence of Consumer Experiences on Store Choice Criteria and Patronage Intention: the Case Study of SPA brands. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-651.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Brand experience (BE)' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography