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Dissertations / Theses on the topic 'Brand experience (BE)'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Evans, Leslie J. "Fashion-brand Experiences in Multi-channel Retailing: Impacts of Experience Dimensions and Experience Types on Brand Resonance." Thesis, University of North Texas, 2011. https://digital.library.unt.edu/ark:/67531/metadc103312/.

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The brand behind the garment is what gives the product popularity, relevance to the consumer, and overall profitability. As time passes, markets are becoming flooded with more brands that inherently provide the commodities. As a result, fashion marketers must put more time and investment into stipulating ways for which their brand can reach a select target consumer and enhance repeat purchase intentions with their competitive differentiations. As their efforts engage, an experiential perspective emerges in the fashion industry. By comparing fashion brands and their different distribution chann

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Lindstedt, Alexandra, Christoffer Tilstam, and Annie Toster. "The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?" Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9962.

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<p>Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ”The Carlforsska experience”. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ”The Carlforsska experience”. Studien visade att reklamfilmen ”The Carlforsska experienc

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Ishikawa, Keizo. "BRAND DYNAMICS: The Effects of Brand Personality and Brand Experience on Emotional Brand Attachment." OpenSIUC, 2013. https://opensiuc.lib.siu.edu/dissertations/713.

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Marketers have long observed, or at least assumed, that people buy certain products or brands as a means of expressing themselves. Marketing researchers have studied this phenomenon from the perspective of "self-congruity," assuming that a fit between the consumer's understanding of self (i.e., self-image) and the brand's image (or "brand personality") should drive the consumer's purchase behavior. This stream of research has vigorously explored the relations between the fit (i.e., "self-brand image congruity" or "self-congruity") and various behavioral outcomes. Nonetheless, this research str

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Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.

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The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Ex

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Johnson, Annie, Julia Carlsson, and Rebecca Larsson. "The Pop(up)ular Brand Experience." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49075.

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It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. It is increasingly important for brands to be attainable through physical interaction for consumers to stay loyal, a fundament for the experience economy. Therefore, the pop up phenomenon could be considered an approach to blur the line between physical and online stores. The aim of this research is to create an understanding of how the pop up phenomenon is expe

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Del, Negro Shehadeh Flavia María, and Baumeler Heidi Paulina Miranda. "Brand Experience, Brand Community, Brand Trust & Brand Loyalty en relación a la recompra en el sector textil." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/657248.

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El sector textil es una categoría que ha ido evolucionando a lo largo del tiempo y que genera grandes ingresos y puestos de trabajo en el país. A su vez, el consumidor también ha ido cambiado, este es ahora más exigente y digital. Por ello, y adicional a la crisis económica ocasionada por el Covid-19, las marcas de moda han tenido que reinventar su oferta y propuesta de valor como método de desestancamiento. Las marcas han optado por innovar y adoptar nuevas tendencias como la generación de comunidades estables, adaptación de la omnicanalidad para el proceso de compra y experiencias de usuario

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Erhard, Peter. "Cross-device brand experience : Interactive brand elements in the Skype service ecology." Thesis, Linköping University, Department of Computer and Information Science, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-14953.

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<p>Many interactive products and services have made the move from stationary or desktop applications to dedicated mobile devices. Sonys Playstation has evolved into the PSP (playstation portable), Apples iPod is fully integrated with iTunes, Microsoft’s new media player is rumored to carry the Xbox brand and browsers like Internet Explorer and Opera can be used on pocket PCs, cell phones and Smart Phones. A very interesting example of this development is the global telephony company Skype that offers free calls over the Internet as well as instant messaging, video conferencing among many other

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Muth, Alexandra, Rima Ismail, and Boye Caroline Langfeldt. "Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

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Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. Especially in theretail and fashion industry where many products fulfill the same need for the customer, making it important to adapt to changes on the market and stand out in the crowd. This has lead to the wide variety of brands that can be found and an intensified competition. Therefore, the key factor for building a long-term r

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Peredo, Paredes Mireya Lucía, and Ortiz María Teresa Vargas. "Online brand experience, brand image, brand trust y customer satisfaction en relación al e-brand engagement en canales digitales de e-fashion retail." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655445.

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La industria del e-fashion retail evidencia un continuo crecimiento en los últimos años, ello acompañado de la creciente preferencia de compra de prendas de vestir a través de canales online por parte de los consumidores peruanos. Por tal motivo, es oportuno identificar los diferentes componentes que participan en relación a la experiencia online en canales de e-fashion retail. La presente investigación busca establecer relaciones entre el online brand experience, brand image, brand trust y customer e-satisfaction en función al e-brand engagement. Basado en una muestra de 400 encuestados en Li

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Isotalo, Anni, and Samu Watanen. "The impact of brand experience on attitudes and brand image : A quantitative study." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28544.

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Research questions: How to create an engaging brand experience in marketing context? How does an engaging brand experience affect consumer attitudes and brand image? Purpose of the study: The authors propose that the relationship between brand experience and formation of brand loyalty can be mediated by brand affect: positive attitude and brand image. The study discovers the components of an engaging brand experience and indicates their effect on consumer attitudes and brand image. Conclusion: An engaging brand experience can be delivered by enabling seamless interaction between the consumer a

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Nordell, Nina, and Mikaela Claesson. "Producer in the Experience Economy : How to deliver experiences." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-412.

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<p>Experiences have become a new trend within the world economy today and a new way to add value to companies. A new economy is emerging named the Experience Economy. The customers’ demands of experiences are increasing and companies need to satisfy these demands and adapt them-selves to this emerging economy. The Experience Economy is today the fastest growing industry in Sweden and has grown steadily during the last decade. The Experience Economy is something that needs to be adapted within all industries in the society and is seen as the key factor towards economic success.</p><p>Purpose: T

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Punco, Paye Karina Martha, and Ríos Natalia Elizabeth Herrera. "Brand experience y customer satisfaction en relación al brand loyalty en la categoría supermarkets online." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655634.

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El propósito de este estudio buscó determinar si existe relación alguna entre las dimensiones del brand experience (sensory experience, affective experience, behavioural experience y intellectual experience) a  nivel de supermercados online en Lima Metropolitana, Perú, con las variables de customer satisfaction y brand loyalty de los consumidores de dichos comercios, debido al incremento de supermercados online a causa de la pandemia mundial por el COVID-19.  Este estudio se ha basado principalmente en investigaciones hechas en Asia y Europa.  El estudio se basó en una muestra de 400 encuestad

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Moody, Christine Jane. "Investigating how customer insights inform strategy leading to brand differentiation in the retail sector." Thesis, Queensland University of Technology, 2015. https://eprints.qut.edu.au/87509/1/Christine_Moody_Thesis.pdf.

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Using qualitative research with case studies of firms in the Australian retail sector, this thesis explores the link between brand differentiation, customer insights, and strategy development to deliver a unique customer experience. The research focus is how brand expression is driven by customer insights. Findings indicate that customer experience is made tangible by the strategic design and alignment of the brand's expression and is crucial to retail success. A significant practical outcome is the development of the Brand Differentiated Model. Created as a tool to potentially assist retailer

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Chieng, Fayrene Yew Leh. "The Tie that Binds: The Impact of Self-Congruity and Brand Experience on Brand Attachment." Thesis, Curtin University, 2018. http://hdl.handle.net/20.500.11937/75056.

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This study extends brand attachment literature by investigating the effects of self-congruity types on brand attachment and bridging a gap concerning the mediating effect of brand experience on self-congruity-brand attachment linkage. The results indicate a direct effect between social self- congruity and brand attachment and a full mediation effect of brand experience on actual and ideal self-congruity and brand attachment. Also, the implications of this relationship differ by consumers’ need for uniqueness and self-regulatory focus.

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Flores, Silva Alejandra Fatima, and Panduro Erika Ximena Tuesta. "Dimensiones del Brand Experience, Brand Image y Sanity con respecto al grado de satisfacción en los restaurantes." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/656751.

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En el presente trabajo de investigación se tiene como objetivo demostrar la posible relación entre el Brand Experience, Brand Image y Sanity con respecto al grado de satisfacción en los restaurantes de Lima Metropolitana. Se consideró importante abordar la categoría por la situación que atraviesa tras la coyuntura y cómo recae sobre los consumidores. Para llevar a cabo este estudio se estudió la categoría y recopiló tanto información relevante como diferentes posturas de autores relacionados a las variables anteriormente mencionadas. Este análisis se realizó con el fin de conocer las vari

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Liu, Chien-Hung, and 劉建宏. "The Relationships Among Brand Experience, Brand Personality, Brand Attachment and Brand Loyalty." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/95802624789019054965.

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碩士<br>真理大學<br>企業管理學系碩士班<br>102<br>This study investigated the relationships among brand experience, brand personality, brand attachment and brand loyalty. A questionnaire survey was administered to Samsung smartphone users in the Taipei region. We received 367 valid questionnaires, which were subsequently analysed using structural equation modelling. The result indicated that brand experience has a significant positive influence on brand personality and brand attachment, through which it indirectly enhances brand loyalty. This finding enriched the extant literature related to brand experience,

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Chang, Li-Pin, and 張立品. "The Effects of Brand Experience on Brand Relationships." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/j3jt24.

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碩士<br>逢甲大學<br>企業管理所<br>91<br>ABSTRACT Under the circumstance of fierce competition in the market, difficult to differentialize, and more choices for consumers, providing perfect products is not good enough to satisfy consumers. Firms should focus on the needs and wants of their customers, and satisfy them with good communications. What mentioned here is to create a holistic brand experiences to build the effective brand relationships with customers. This research has adopted questionnaire investigation of experiment proof study method. Five chain restaurants with famous brand names in Taic

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Lu, Ping Chun, and 盧品鈞. "Brand Involvement, Emotional Brand Attachment & Flow Experience." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/28297761067660497818.

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碩士<br>輔仁大學<br>品牌與時尚經營管理碩士學位學程<br>104<br>As the world changes, the dependence of people on the Internet is becoming stronger. According to Hsu et al. (2012), “Flow experience has a positive significant impact on internet shopping behavior.” Furthermore, it significantly impacts brand marketing. This study took the world-famous brand Disney and utilized an online questionnaire sent to participants living in Taiwan (via official websites and the Disney Channel) and the United States (via official websites, retail stores, and Disneyland theme parks). This study aims to determine the difference in

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Wang, Woei-Huah, and 王煒樺. "Brand and Retail Experience of a Luxury Brand." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/97105146474506157615.

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碩士<br>國立中山大學<br>國際經營管理碩士班<br>99<br>Nowadays, the luxury market is experiencing an intensive competition trend. Business is hard to survive from distinguish itself from other brands. Creating superior customer experience seems to be one of the vital objectives to remain competitive advantage in current retailing environments. This study was designed to investigate differences between levels of loyalty, perceived brand experience and retail experience, among shoppers from a luxury brand. Data for this study were collected from a convenience sample of 200 participants who were selected with perso

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Kuo, Yen-Yu, and 郭艷玉. "The impact of brand experience, brand trust, brand satisfaction and brand engagement on brand loyalty." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3rd3c7.

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碩士<br>南臺科技大學<br>行銷與流通管理系<br>105<br>Brand experience has become one of the main marketing issue, this study explores the relationship between brand experience, satisfaction, trust, brand engagement, and explores the mediating effect of satisfaction and trust. Form the sampling of the consumers who buy "3C hypermarket products", obtained 335 valid samples by convenience sampling method. Using the SPSS 22.0 analysis data, the results show that the brand experience has a significant positive impact on brand satisfaction and brand trust; Brand trust has a significant negative impact on brand engage

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CHEN, CHUN-YU, and 陳俊宇. "How Does User Experience Affect The Brand Experience?" Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9p28dp.

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碩士<br>國立臺中教育大學<br>文化創意產業設計與營運學系事業經營管理碩士班<br>105<br>Traditionally, User experience and Brand experience are among the different field of design and marketing in academic. In the past research, there was little literature on the relationship between the user experience and brand experience, or to discuss, clarify and verify them. In this research, trying to discuss the relationship between the two variables, and makes the empirical research to prove the theoretical structure and practical operational definition of the experience on the use of brand jewelry and brand experience through consumer.

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Sin-Yun, Kuo, and 郭芯妘. "The Impacts of Brand Experience, Brand Engagement and Brand Identify on Brand Satisfaction and Brand Loyalty." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/w895qg.

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碩士<br>南臺科技大學<br>行銷與流通管理系<br>104<br>In pace with technological development, consumers do value not only product performance as before but also extra value and experience brought with goods. The long-term brand experience will be saved in memory of consumers over time and affect consumers’ brand satisfaction and brand loyalty. In this study, the influence of brand experience, brand engagement, and brand identity on customers’ satisfaction and loyalty among smartphone users is explored.Questionnaire survey is adopted; 760 questionnaires were issued, in which 713 were recovered and 670 were valid

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Lee, Wei-Ting, and 李偉婷. "The Analysis of the Brand Experience and Brand Relationship to Brand Value." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/23170384492908156964.

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碩士<br>國立高雄第一科技大學<br>企業管理研究所<br>97<br>Under the circumstance of fierce competition in the market, it is difficult to differentialize in products, and there are more choices for consumers. Enterprises providing perfect products has been not enough to strengthen relationship of the brand and customers. Delivering Brand Value to the customers and using this to build the relationship and cultivate the emotion with customers, it can increase the impression of the brand. The negotiation which the establishment needs to be done will be more and more complicated but effective in consumers. To create a

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Hsu, Shih Hui, and 徐詩惠. "Study of Relationship between Brand Experience and Brand Relationship in the Brand Exhibitions." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/84918096409801852109.

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Lee, Yuhsuan, and 李育萱. "The Influence of Brand Experience on Brand Loyalty- Brand Relationships as The Mediator." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/91899382195506487383.

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碩士<br>實踐大學<br>企業管理學系碩士班<br>100<br>Pine II & Gilmore(1998) indicate that the experience economy are coming and proclaim “Welcome to Experience Economy” on Harvard Business Review. Consumers don’t only focus on product attributes anymore such as before. (Holbrook&Hirschman,1982). Schmitt(1999) describes how to create different feelings by different SEM(Strategic Experiential Modules ) and experience providers. Then it will become a foundation in marketing domain. Brakus,Schmitt & Zarantonello(2009) define brand experience from experience marketing and explain brand experience by four experiences

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Lai, Wei-Hsun, and 賴韋勳. "The relationships among brand experience, brand resonance and brand loyalty in event marketing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/05083973025714558731.

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碩士<br>國立交通大學<br>管理科學系所<br>102<br>Experiential marketing has become the stream of companies marketing strategy in Taiwan. The change from the traditional marketing to experiential marketing is attributed to the rise of Taiwanese income, and then customers demand more than shopping product or service, shopping experience instead. However, Taiwanese corporations always take the low-price competition or bundle discount to attract consumers’ attention. The shopping experience is fragmented while these kind of marketing only deliver price information. As for successful marketing, corporations should

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LeThiTuyetMai and LeThiTuyetMai. "Relation between Brand Experience, Brand Personality, and Customer Experiential Value." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/7n63nu.

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碩士<br>國立臺北科技大學<br>管理國際學生碩士專班 (IMBA)<br>100<br>The purpose of this study is to evaluate the relation between brand experience, brand personality and customer experiential value. This issue is important that is helpful for managers to assess the level of appeal that influences target consumer’s perception about brand personality, brand experience. By using empirical survey, is conducted on 200 samples of real consumers in Vietnam and Taiwan, is used to test the hypotheses. Data are analyzed using SPSS 18.0 regression to understand the effect of the entire model. The empirical results revealed th

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LIN, YUN-YING, and 林芸瑩. "The Impacts of the Brand Experience and Brand Identity on Brand Engagement, Brand Trust and Stickiness." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/22221696559390308408.

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碩士<br>南臺科技大學<br>行銷與流通管理系<br>105<br>Synthesizing brand experience and brand identity have influence on brand engagement and brand trust and stickiness. A total of 561 valid questionnaires, which were tested for non-response bias and common method variance, they seem to indicate that there biases were not a serious threat, then we use SPSS and Smartpls to analyses. The results of research found that the sensory experience, affective experience, behavioral experience and intellectual experience had a significant positive impact on brand identity. The brand identity had a significant positive impa

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Techachokviwat, Nutthanich, and 鄭明娜. "The Effects of Product Originon Brand Loyalty and Brand Value:Moderating by Brand Experience and Brand Dilution." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3eseuv.

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碩士<br>銘傳大學<br>企業管理學系<br>106<br>This research explores the relationship between the product origin which consisted of authentic products from authorized retailers, authentic products from grey market and counterfeit products toward brand value and brand loyalty. This topic is important because the growth of counterfeit market has increasingly every year. Internet and online purchases is also growing tremendously, especially when people have more or less aware of product origin. The purpose of this study is to investigate the effects of brand loyalty and brand value according to Aaker (1997) sta

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Tsai, Jing-Wen, and 蔡靜雯. "Does Brand Experience Affect Purchase Intention?" Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06219276170726996868.

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碩士<br>國立屏東商業技術學院<br>行銷與流通管理系(所)<br>101<br>In prior literature, there has been plenty of investigation into the importance of experience. While the majority of researchers in brand marketing have traditionally focused on the interrelationship between various dimensions of brand equity and brand relationship, more recently marketing practitioners have realized that brand experience is also a critical element for developing marketing strategies. Since experiences are created when consumers seek out products, when they purchase them and when they use them, brand experience may influence the brand

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LIANG, JIA-ZHEN, and 梁家禎. "The Study Of Brand Design Touchpoint, Brand Experience, Brand Trust and Brand Satisfaction. ─An Example Of Hand Tools Brand." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2dp52p.

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碩士<br>國立臺中教育大學<br>文創設計管理產業碩士專班<br>104<br>The 21st century is a time to experience the advent of economic era, or for traditional subcontracting industries to face the requirement of transformation. If the subcontracting industry anticipates to be successfully transformed into a “Brand”, it shall manage to provide consumers with a perfect experience on products and services  which means, the “Touch Point of the Brand”. This study is taking industrial brand of the hand tools in Taiwan as an example to conduct the brand design, and internalize the touch point into consumers’ experiences, so as t

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Lin, Jia-Shan, and 林伽珊. "The Study of Brand Experience, Brand Identity and Brand Loyalty for Smart Phone Users." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/2q57qg.

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碩士<br>國立東華大學<br>企業管理學系<br>102<br>Title of Thesis: The Study of Brand Experience, Brand Identity and Brand Loyalty for Smart Phone Users Number of Page: 87 Graduate School and University: Graduate school of Business Administration, National Dong-Hwa University. Category of Abstract and Graduation Time: Thesis for Master Degree, The second semester, and 2014 academic year. Name of Student: Lin, Jia-Shan Adviser: Dr. Wu, Hsi- Jui Abstract: In the past, consumers emphasize benefits and functions when they purchase products; in the meanwhile, they pursued special and memorable experience when e

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Huang, Da-Hou, and 黃大豪. "The impact of brand alliance on brand equity: The mediating roles of brand experience and brand attachment." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/sb5b9g.

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碩士<br>國立交通大學<br>傳播研究所<br>103<br>“Can sales promotion contribute to brand equity?” has been a question for scholars over the past years. Some argue that sales promotion might erode brand equity, and others hold opposite opinion. Based on these debates, the current study was to examine the effect of brand alliance on brand equity. Further, the mental process by which consumers react to incentives was also examined. Specifically, the current study aimed to three purposes: (1) to examine the relationship between loyalty programs and brand equity; (2) to examine whether brand experience and brand a

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GUO, SHU-ZHEN, and 郭舒甄. "Effect of Brand Image, Brand Trust, Brand Experience and Brand Loyalty on Repurchase Intention--Example of Smartphone." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3s23ds.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>106<br>With the advancement of technology and people pursuit of more convenient life, cell phone has turned into smartphones which combine entertainment, socialization, photography and other functions. In today’s smartphone market, to win the consumer’s preference and to meet their needs is very important. The purpose of this study was to explore whether the brand image, brand trust and brand experience of smartphone that will effect on consumers’ brand loyalty, and to purchase again. 　　The study used the convenient sampling in Chiayi area, with the paper and on

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簡孝盈. "The Effects of Brand Experience on the Evaluation of Brand Extensions." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/59773327380826028868.

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碩士<br>國立交通大學<br>管理科學系所<br>93<br>With the coming of the new economy, there are more choices for consumers. So, when all competitive products have much less differences, a much more successful experience the brand have brought to their customers seems to be a new approach to build up customer’s loyalty and satisfaction. And it is also a critical point to win in the new century. The most important is that the offering of brand experience can complement with the ongoing brand extensions. This research has adopted questionnaire investigation of experiment proof study method. Five chain restaurants

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Reik, Paola. "The Influence of Packaging Sustainability on Brand Experience and Brand Attitude." Master's thesis, 2021. http://hdl.handle.net/10400.26/37223.

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In the past years, consumers have unarguably become more environmentally conscious. With the packaging industry being the main generator of plastic waste globally, companies must seek ways to respond to the current trends and make packaging more sustainable. Thus, it is crucial for companies to know how the use of sustainable packaging affects their brand, being able to implement sustainable packaging in a way that creates value for brands and consumers. Therefore, the objective of this study is to analyze is how packaging sustainability can influence consumer’s perceptions and evaluations of

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Hsieh, Chia-Yi, and 謝佳宜. "The Effect of Brand Experience on Brand Loyalty:Brand Attachment as Mediator." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/48498019972026929916.

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碩士<br>銘傳大學<br>企業管理學系碩士班<br>101<br>The purpose of this research is investigating the effect of brand experience on brand loyalty: brand attachment as a mediator. This study choose three type of brand, luxury brands, service brands, and luxurious-service brands. Purpose is tested three brand types on the impact and effectiveness of these relationships. This research has conducted the questionnaire survey. SPSS was applied to present descriptive statistical analysis and AMOS was used as the tool of reliability and validity, the causal relationship of hypotheses and goodness of fit. This study exa

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Wah, Yim Kah, and 任嘉樺. "The Roles of Brand Experience, Brand Personality and Brand Relationship Quality in Determining Brand Loyalty: An Empirical Study of Restaurant Chains Brands in Taiwan and Malaysia." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ympe83.

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碩士<br>東吳大學<br>企業管理學系<br>103<br>Over the last decade, brand loyalty is widely used in order to increase the business performance. However, solely a strong brand is insufficient for fierce markets, building a long term relationship is essential. A literature review showed that brand experience, brand personality and brand relationship quality are important variables for brand loyalty. Thus, this research develops a framework that intends to find out the roles of brand experience, brand personality, brand relationship quality on brand loyalty in context of restaurant chains (i.e. McDonald and Din

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Su, Cheng-Ying, and 蘇丞映. "The Relationships Among Brand Experience, Brand Relationships and Brand Loyalty- The Effortless as a Moderator." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/83588680158232938818.

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碩士<br>實踐大學<br>企業管理學系碩士班<br>103<br>With the increasing personal income and lower import tariffs, consumer electronics products have gradually transformed from luxury goods into necessities in history. Branding is considered the most vital and valuable asset of firms. More, enterprises nowadays often encounter highly homogeneous competitors, consumer’s demand could not be met if the enterprise only adopt pricing strategies or product innovation as its business principles. Besides making pleasant consumption experience for consumers as they purchase, sales associate needs to be more foresighted f

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Ferreira, Joana Sofia Aroso. "Destination brand experience : the influence of destination brand experience in the intentions to revisit and recommend a destination." Master's thesis, 2018. http://hdl.handle.net/10400.14/29393.

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The present study is based on previous research done by Barnes, Mattsson and Sorensen (2014) and by Hosany and Gilbert (2010), adapted to a different city brand: Porto (Portugal). We also included a new variable in this study: tourist personality traits. This research aims to understand the influence of destination brand experience in the intentions to revisit and recommend a destination. Tourist personality traits were considered in this study, as moderators between destination brand experience and destination brand emotion. In order to study this topic, and following the recommendation of

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Tsou, Chih-Kuo, and 鄒治國. "Is Daily Supplies Associated with Brand Experience?" Thesis, 2014. http://ndltd.ncl.edu.tw/handle/36896784055892989245.

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碩士<br>國立臺北大學<br>企業管理學系碩士在職專班<br>102<br>Brand experience is consumers’ conceptual responses which are evoked by brand-related stimuli as feelings, sensory, cognitions, and behaviors. These brand-related stimuli include products, brand design and identity, packing, communication and environments. But prior brand experience researches are focused more on high brand value, Fortune Global 500, high-tech products, and high-end luxury brands, etc. There is no research regarding the relations between daily supplies and brand experience. In this study, we investigate the relations between brand exp

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Jegu, Morgane Sylvie. "Brand experience e estratégias de negócios internacionais." Master's thesis, 2018. http://hdl.handle.net/10071/17210.

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A Internacionalização é uma estratégia difundida quando os objetivos das empresas são a expansão territorial e o aumento do volume de negócios. Diversos estudos foram realizados sobre este tópico, no entanto, este trabalho de investigação não tem apenas como objetivo ilustrar e compreender o processo de internacionalização, mas também, relacionar o mesmo com brand experience. Mais especificamente, este estudo foca-se na La Fée Maraboutée, uma empresa francesa da Indústria da Moda, que expandiu a sua marca para o Médio Oriente. Esta marca foca a sua brand experience no mercado doméstico,

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CHUN-CHI, LIU, and 劉淳綺. "A study of constructing brand experience scale." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/58289027010571528219.

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碩士<br>實踐大學<br>企業管理學系碩士班<br>99<br>The purpose of brands has gradually become to distinguish products and it will improve the value recognition in consumer’s mind through brand association. Experience is something consumer has experienced or done, a subjective feeling whether people likes the product or service and therefore become a series of personal or group behavior of selection, purchase, and usage, which is a intangible experience. Therefore brand experience is initiated from the real contact between companies and consumers. The concept of marketing has evolved from the concept of actual e

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Lin, Yin-Hua, and 林吟樺. "Aesthetic Marketing，Aesthetic Experience and Brand Attitude." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/27036198705570990363.

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碩士<br>中國文化大學<br>企業實務管理數位學習碩士在職專班<br>100<br>This study is to explore the relationship between the aesthetic marketing, aesthetic experience and brand attitude, by reference to the literature and logical reasoning that has considerable influence in each other. In this study, through the facilitating questionnaires, let the consumers of home accessories retailer of IKEA, HOLA, MUJI and Working House to help replying it. Is-sued a total of 450 questionnaires, a total of 423 valid questionnaires through hierarchi-cal regression analyze. In this study I found that under the controlled variables

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Chu, Ching, and 朱晴. "A Cross-cultural Study on Brand Experience." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/51853581887595140909.

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碩士<br>國立中山大學<br>國際經營管理碩士班<br>99<br>When globalization as accelerated, consumers worldwide can make their own decisions from a large number of brands, either foreign or domestic. This circumstance evokes the question of whether consumers from different nations would have different perceptions of brand experience. The answer can help marketers when determining if they should apply same brand strategies across nations. Thus, as brands in a multinational competitive market, marketers should first position their brands in those markets and clarify the cultural characteristics that would cause impac

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Chen, Pei-Chuan, and 陳珮娟. "The Relationships among Customer Experience, Experiential Value, Brand Image and Brand Equity." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/13430669244472138242.

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碩士<br>國立臺北大學<br>企業管理學系<br>94<br>Pine and Gilmore(1998) said that the process of the economic evolution changed along with the consuming type, have already entered the era of experiential economy. The development of marketing also becomes Experiential Marketing. The tangible commodities and services are not important to consumers anymore, now they look for the unique experience in the process of consumption. When the products and services become more and more similar to the rivals, the marketing strategy should focus on consumer experience. The enterprise must provide valuable experience to con

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JAN, SHU-WEI, and 詹書瑋. "The Impact of Brand Experience and Word of Mouth on Brand Extension." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/50359969495808710438.

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Cheng, Chien-Ju, and 鄭倩茹. "The Influence of Brand Experience on Brand Loyalty-The Attitude as Mediators." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/24544072067908466697.

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碩士<br>實踐大學<br>企業管理學系碩士班<br>98<br>Due to the circumstance of fierce competition, the difficulty of products differentiation and a massive number of choices for consumers in the market, providing perfect products is not good enough to satisfy consumers. Firms should focus on the needs and wants of their customers, and satisfy them with good communications. Consequently, the significantly essential issue of getting involved the market is that creating a holistic brand experiences to the customers. We should offer strategies which can touch customers’ emotions, stimulate their attention, let them

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Yin, Shin-Yi, and 尹心怡. "How Mobile Brand Applications' Design Aesthetics Influence Behavioral Intentions through Brand Experience." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/58320175168956116003.

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碩士<br>國立中央大學<br>資訊管理學系<br>101<br>Nowadays m-commerce is booming. Mobile application plays a critical role in this context. The phenomenon that brands publish various brand-related apps in the app stores becomes more popular. Brands tend to satisfy customers with their products, service as well as brand apps, afterward, influence customers’ following responses such as re-patronage, word-of-mouth, reuse, etc. This research focuses on examining the relations between design aesthetics in mobile apps and brand experience in order to supplement the theory gap that the three mobile app aesthetics d

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CHEN, YI-HSING, and 陳益興. "Research on Brand Experience and Brand Resonance - The Case of Pokemon GO." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/yju9tf.

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碩士<br>中國文化大學<br>全球品牌與行銷碩士在職學位學程<br>106<br>Taiwan's industry is moving from an OEM environment to establishing an economic model for the service of the Market Brand. Due to the rapid development of the Internet and smart phones, the social environment cannot live without the Internet and wisdom. The operation of mobile phones, daily entertainment, consumption patterns and work services cannot rely on the Internet (Alam & Yasin, 2010) and smart phones. In recent years, the behavior of brand experience has become an indispensable option and method for brand marketing operations. Users are exposed

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