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Books on the topic 'Brand extensions'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

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1

Costello, Nora. Consumer evaluations of brand extensions. University College Dublin, 1992.

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2

A, Aaker David. Consumer evaluations of brand extensions. Marketing Science Institute, 1989.

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3

A, Aaker David. Consumer evaluations of brand extensions. Marketing Science Institute, 1990.

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4

Shortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. University College Dublin, 1997.

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5

Bridges, Sheri. A schema unification model of brand extensions. Marketing Science Institute, 1992.

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6

Bridges, Sheri. A schema unification model of brand extensions. Marketing Science Institute, 1992.

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7

Herr, Paul. Using dominance measures to evaluate brand extensions. Marketing Science Institute, 1993.

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8

Herr, Paul M. Using dominance measures to evaluate brand extensions. Marketing Science Institute, 1993.

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9

John, Deborah Roedder. Diluting beliefs about family brands: When brand extensions have a negative impact. Marketing Science Institute, 1992.

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10

Keller, Kevin Lane. The effects of sequential introduction of brand extensions. Marketing Science Institute, 1991.

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11

Dawar, Niraj. Determining the order and direction of multiple brand extensions. INSEAD, 1993.

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12

Dawar, Niraj. Determining the order and direction of multiple brand extensions. INSEAD, 1992.

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13

Keller, Kevin Lane. The effects of sequential introduction of brand extensions: Technical working paper. Marketing Science Institute, 1991.

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14

Pina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.

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15

Keller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute, 1997.

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16

Keller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute, 1997.

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17

Galí, Josep M. Consumer evaluation of brand extensions: The effects of involvement and expertise. ESADE, 1995.

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18

Galí, Josep M. Consumer evaluation of brand extensions: The effects of involvement and expertise. [ESADE], 1993.

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19

Dimant, Ronen Jacob. How far can brand managers extend a brand?: An investigation into the strategic issues of brand extensions with particular reference to Virgin. LCP, 2002.

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20

Dorrell, Fiorella C. Brand extensions in the fashion industry: Do they dilute the core product?. LCPDT, 1998.

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21

Smith, Daniel C. An examination of product and market characteristics that affect the financial outcomes of brand extensions. Marketing Science Institute, 1991.

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22

Smith, Daniel C. An examination of product and market characteristics that affect the financial outcomes of brand extensions. Marketing Science Institute, 1991.

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23

Smith, Daniel C. An examination of product and market characteristics that affect the financial outcomes of brand extensions. Marketing Science Institute, 1991.

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24

Jumah, Agnes. An investigation into factors that must be considered when extending a brand's range and the possible effects of brand extensions on brand equity.. LCPDT, 1998.

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25

Moules, Gemma. A comparative analysis of brand extensions used by Cosmopolitan and Elle to advance their magazine titles. LCP, 2000.

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26

Martínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.

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27

Sullivan, Mary. Brand extension and order of entry. Marketing Science Institute, 1991.

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28

Sullivan, Mary. Brand extension and order of entry. Marketing Science Institute, 1991.

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29

Dear, Peter. Developing consumer magazine brands: A survey of consumer magazine brand extension activity in the UK. Periodical Publishers Association], 2000.

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30

Hsu, Tim, ed. Quilts: Central Extensions, Braid Actions, and Finite Groups. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/bfb0103892.

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31

Roex, Aimee Louise Le. Brand extension can dilute the value of a brand: An examination of the luxury retail industry. Oxford Brookes University, 2002.

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32

Ewin, Lucie. Extending the newspaper brand: Growth and extension strategies in national newspapers. LCC, 2004.

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33

Taylor, David. Brand Stretch: Why 1 in 2 Extensions Fail, and How to Beat the Odds. Wiley & Sons, Incorporated, John, 2008.

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34

Keller, Kevin Lane. Effects of Sequential Introduction of Brand Extensions (Working Paper, Report N0 91-118). Marketing Science Inst, 1991.

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35

Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout. Wiley, 2004.

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36

Smith, Damiel C. An Examination of Product and Market Characteristics That Affect the Financial Outcome of Brand Extensions/Working Paper Report No 91-103. Marketing Science Inst, 1991.

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37

Broniarczyk, Susan M. Role of brand-specific associations in brand extension. 1992.

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38

Fashion Designers and Fragrance: The Perfect Brand Extension. Andre' Barnwell, 2015.

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39

Hsu, Tim. Quilts: Central Extensions, Braid Actions, and Finite Groups (Lecture Notes in Mathematics). Springer, 2000.

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40

Sullivan. Brand Extension and Order of Entry Working Paper (Report No 91-105) (Photocopy). Marketing Science Inst, 1991.

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41

Benedetti, Sebastián. Lado B. Ediciones de Periodismo y Comunicación (EPC), 2019. http://dx.doi.org/10.35537/10915/130737.

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Abstract:

Este libro reúne textos publicados en medios como Página/12, Brando y Rumbos (de Argentina), Gatopardo (de México), Séptimo Sentido (de El Salvador), entre 2009 y 2019. Toda una década que, desde la perspectiva que da el espejo retrovisor, muestra que muchas de estas notas habían ido naturalmente hacia ese universo. Por fascinación, por curiosidad o quién sabe por qué, surgieron en sus momentos como ideas, que luego fueron propuestas a los editores, y que luego fueron realidad; cada una con su estilo, su adecuación a cada medio –desde breves recorridos publicados en una sección de viajes, hast

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