Relevant bibliographies by topics / Brand Identity

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand Identity'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Brand Identity"

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Lourenção, Marina Toledo de Arruda, and Janaina de Moura Engracia Giraldi. "Development of an identity model for sector brands." Journal of Fashion Marketing and Management: An International Journal 21, no. 3 (2017): 317–40. http://dx.doi.org/10.1108/jfmm-10-2016-0097.

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Purpose The purpose of this paper is to propose an identity model for sector brands and examines its applicability for the Brasil Fashion System brand. Design/methodology/approach A systematic review of the literature on corporate brand identity models is undertaken. The interviews were carried out with two interest groups: the associations comprising the brand, and the consultancy company responsible for sector brand advisory. Findings The sector brand identity model is applicable to the Brasil Fashion System brand with the exception of two elements. The application may have experienced some
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Nur Hakim, Fitro, and Adi Rizqa Naja. "Desain Brand Identity Coconut Orchids Nursery." Pixel :Jurnal Ilmiah Komputer Grafis 16, no. 2 (2023): 180–89. http://dx.doi.org/10.51903/pixel.v16i2.1421.

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Identity is a way that distinguishes the character or innate nature of living things, things, or humans themselves that characterize them. Brand Identity is a sign of identifying an identity of a brand as a differentiator from other brands. Brand Identity design can be notarized successfully when the brand identity represents a brand, in its delivery in the form of logos, applications, on stationary sets and on promotional media.Coconut Orchids Nursery is an orchid flower cultivation place that has a fairly complete orchid collection. Coconut Orchids Nursery plans to develop its business. In o
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Subhani, Muhammad Imtiaz, Amber Osman, Syed Kashif Rafi, Ricardo Limongi, and Muhammad Shahbaz. "Visual Identity Matters: Enhancing Brand Recall and Recognition through Symbols." Wah Academia Journal of Social Sciences 3, no. 2 (2024): 1–10. https://doi.org/10.63954/wajss.3.2.1.2024.

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Brand symbols show a pivotal role in assisting consumers recall a brand at the socket of purchase. In advertising, various practices are employed to arrest consumer consideration, primarily through brand recall and gratitude. This article discovers the notion of brand symbols and inspects their standing in differentiating a brand from its contenders. Additionally, it probes whether brand symbols add to positive brand connotations and acquaintance. In Pakistan, brand power has been noticeable for years, leading to intense rivalry among brands. To capture consumer attention and drive purchases,
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Pattammal, V., and Dr. K. Gunasekaran. "Model Fitness of Effective Advertisements Using Brand Identity among Gen Z (As Part of Research Thesis)." Journal of Research & Development 16, no. 8 (2024): 56–63. https://doi.org/10.5281/zenodo.12705287.

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<strong>Abstract</strong> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Advertisements are effective in measuring / showcasing Gen Z Characteristics and<strong> </strong>the chosen brands exhibit brand identity elements at 70 Percent to be called <strong>&lsquo;Generational Advertising&rsquo;.&nbsp; </strong>David Aaker Brand Identity Model is shown to represent brand identity elements by Facet Model of Generational Advertising Effectiveness at 73 Percent<strong> </strong>coefficient effectively for Gen Z at coefficient 83 Percent.<strong> </strong>Gen Z can perceive brand ident
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Fan, Xinying, and Adzrool Idzwan bin Ismail. "Improving the brand identity of time-honored Chinese brand through visual innovative design." International Journal of Management and Sustainability 13, no. 3 (2024): 465–78. http://dx.doi.org/10.18488/11.v13i3.3805.

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The purpose of this study is to explore the role of visual innovation design in brand identity with time-honored Chinese brands. Traditional design and innovative design are two inherent attributes of visual design for time-honored Chinese brands. Different visual design approaches have varying effects on brand identity, thus necessitating research on the impact of brand visual design on brand identity. This paper employs quantitative research by conducting a survey among 566 consumers from different age groups. The empirical results indicate that the traditional design of time-honored Chinese
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Lourenção, Marina Toledo de Arruda, Janaina de Moura Engracia Giraldi, and Vish Maheshwari. "Analysis of Brazilian fashion sectorial brand identity." Research Journal of Textile and Apparel 22, no. 3 (2018): 291–314. http://dx.doi.org/10.1108/rjta-12-2017-0055.

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Purpose The purpose of the present study is to propose identifying similar characteristics and managerial actions of the sector brand identity elements among the associations that compound the Brasil Fashion System (BFS) brand. Design/methodology/approach An exploratory qualitative research was developed through in-depth interviews conducted with associations of the Brazilian fashion sector. Findings The results indicate that there are characteristics of the elements of brand identity that are similar between the associations that compound the BFS brand. However, there are also several distinc
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Armannsdottir, Guja, Christopher Pich, and Louise Spry. "Exploring the creation and development of political co-brand identity." Qualitative Market Research: An International Journal 22, no. 5 (2019): 716–44. http://dx.doi.org/10.1108/qmr-10-2018-0119.

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Purpose The creation and development of candidate-politician brands, otherwise known as political co-brands, remains an under-researched area of study. This is supported by calls for more understanding on political co-brands and how they are positioned and managed by their creators. Framed by the concepts of internal brand identity and co-branding, this paper aims to investigate how political co-brand identity is constructed and managed over time, exploring alignment between the political co-brand and political corporate party brand. Design/methodology/approach An interpretivist revelatory mul
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Kushwah, Shiksha, Deep Shree, Sakineh Rezaei, and Mahim Sagar. "The impact of culture on consumer’s perception of brand identity." Journal of Islamic Marketing 11, no. 2 (2019): 479–96. http://dx.doi.org/10.1108/jima-12-2017-0146.

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PurposeThe purpose of this paper is to study the influence of culture on consumers’ perception of brands, specifically brand identity in Gulf countries (Saudi Arabia, the United Arab Emirates and Qatar), and how brands entering new markets, launching new products or modifying existing brands can gain important insights from this to make the brand culturally acceptable.Design/methodology/approachThis study includes both inductive and deductive approaches. The literature review has been conducted to identity the factors of brand identity and culture, followed by the blending of the factors throu
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Nguyen, Hang, and Kunter Gunasti. "Original brands in competition against high quality copycats." European Journal of Marketing 52, no. 7/8 (2018): 1574–97. http://dx.doi.org/10.1108/ejm-08-2017-0536.

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Purpose Copycat brands offering improved product quality pose serious challenges to original brands. This paper aims to provide a better understanding of why consumers prefer copycat brands with superior product attributes and how original brands can shift this preference back by strategically leveraging brand identity cues. Design/methodology/approach Four experimental studies test different types of brand identity cues that original brands can use to influence consumer preferences. Logistic and linear regression analyses analyze the effects. Findings The results systematically show the power
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Graham, Kenneth Wilson, and Kelly M. Wilder. "Consumer-brand identity and online advertising message elaboration." Journal of Research in Interactive Marketing 14, no. 1 (2020): 111–32. http://dx.doi.org/10.1108/jrim-01-2019-0011.

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Purpose The purpose of this paper is to use social identity theory and the elaboration likelihood model to explore differences in consumer response to positive and negative online brand advertising based on the degree to which the consumer identifies with the brand featured in the ad. Dependent variables include attitude toward the ad, attitude toward the brand, willingness to share the ad and purchase intention. Design/methodology/approach This study uses a posttest-only, 2 (low consumer–brand identification v. high consumer–brand identification) × 2 (negative advertisement v. positive advert
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Dissertations / Theses on the topic "Brand Identity"

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Ущаповська, Ірина Василівна, Ирина Васильевна Ущаповская, and Iryna Vasylivna Ushchapovska. "Identity approach of brand management: why invest in the brand identity." Thesis, Національний фармацевтичний університет, 2018. https://essuir.sumdu.edu.ua/handle/123456789/86854.

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Ідентичний підхід акцентує увагу на створенні уніфікованої вербальної, візуальної, аудіальної, чуттєвої та поведінкової ідентичності. Передбачається, що споживачі приписують компанії ідентичні характеристики, а люди формують образи компаній на основі загального досвіду компанії. Це ставить корпорацію та її співробітників у центр створення власного капіталу бренду. Отже, ідентичний підхід додає важливість ідентичності бренду до теоретичної сфери управління брендом.<br>Идентичный подход делает акцент на создании единой вербальной, визуальной, звуковой, чувственной и поведенческой идентичности.
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Bastias, Paredes Connie Danayer, and Rosales Valeria Terrones Terrones. "Brand identity, brand community y brand community identity en relación al brand loyalty en un contexto de comunidades digitales." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655621.

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En la actualidad, el comercio electrónico ha mostrado un crecimiento exponencial y las plataformas digitales no solo se han convertido en una de las principales plataformas de ventas, sino también en un valioso medio de comunicación con el público objetivo, que permite aumentar el valor de las marcas. Es por ello, que las comunidades digitales de marca se han convertido en una herramienta fundamental, las cuales permiten crear vínculos emocionales con sus clientes y generar una relación más sólida con ellos, mediante la interacción participativa y colaborativa con la marca y entre los usuarios
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Gårdh, Victor. "Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9825.

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<p>Abstract:</p><p>Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity.</p><p>Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. Such companies also enjoy a history of interesting products, for which some may exist the possibility for a retro relaunch. Husqvarna is such a company, which made it interesting to find out how these two strategic tools can or cannot strengthen the studied company‘s brand identity.</p><p>Method: Through
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Hein, Katja, and Deike Bode. "The Influence of Brand Equity and Brand Identity on Brand Extension Strategies." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29048.

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The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. By introducing new products under an existing brand name, firms leverage the power of their brands and thus, aim at benefiting from the success of the parent brand. Brands are amongst the most valuable assets owned by a company, which encourages them to engage in brand extensions. The authors mainly distinguish between three brand extension strategy types: line extension, verti
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Repo, Jesper. "Brand Culture : Between consumers and brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.

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The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a v
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Mužíková, Iveta. "Koncepce identity značky v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205551.

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Strong brand is a significant element of the differentiation in the highly competitive environment. The first step in the systematic brand building is to define its identity, which ensures the consistency of a brand over time. The goal of the master's thesis is to find out how czech brand consultants define the brand identity. In the master's thesis there is a comparison of the most frequently used elements in the theoretical models and brand bibles of foreign companies with approaches of czech consultants. Theoretical models and brand bibles have been analyzed by using conceptual content anal
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Sjöstedt, Anna, and Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

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The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the consumers. The study was quantitative with a survey design. A sample of 109 respondents participated. Brand identity and brand image was the focus of the study and was measured in three companies; Odd Molly, Filippa K and Björn Borg. These three were selected partly because of their different profiles. One survey was sent to the companies and one survey was distributed to the consumers. The majority of the questions in the surveys were based on a model designed to mea
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Verster, Alet. "Building brand equity through brand identity in the architectural industry." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59798.

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The lack of differentiation between firms in the South African architectural industry has led to the virtual commodification of architectural services. This commodification has resulted in increased competition and decreased profitability in the industry (Allix, 2012). The objective of this research is to explore the manner in which B2B architectural firms in South Africa and the Netherlands use brand identity to build the foundation of brand equity, in order to secure competitive advantage, by differentiating themselves. In contrast to South African firms, Dutch architectural firms rece
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Jabbar, Zeenat. "The impact of corporate visual identity on brand personality." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/8734.

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It is argued that there is a need to extend our understanding and knowledge of the magnitude to which the elements of corporate visual identity (CVI) are perceived as the communicators of brand personality and hence corporate image, by the consumers. This thesis extends the knowledge about corporate visual identity (CVI) factors, particularly, name, logo, and colours, by developing a comprehensive model which incorporates corporate visual identity (CVI) elements and brand personality (BP) traits (sophistication, sincerity, ruggedness, excitement, competence). The thesis focuses on the associat
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Kelley, D. (Dennis). "Creating a craft brewery brand identity." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201906052410.

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Abstract. The craft beer market is a relatively new and recent phenomenon gaining popularity among beer drinkers. As this is a new and quickly expanding consumer product, the amount of research into the branding practices of craft breweries is limited. The purpose of this thesis is to explore how consumers view craft breweries based on six key areas of branding and how craft breweries can utilize these findings to better brand themselves and their beers in an effort to increase profits. The theoretical framework of the thesis focuses on the Brand Identity Prism conceptualized by JN Kapferer
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Books on the topic "Brand Identity"

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Sumiwo, Hasegawa, ed. Brand identity. Graphic-sha, 1990.

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Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, and Michael Schade. Identity-Based Brand Management. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-13561-4.

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Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. Identity-Based Brand Management. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40189-4.

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Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. Identity-Based Brand Management. Springer Fachmedien Wiesbaden, 2025. https://doi.org/10.1007/978-3-658-48315-9.

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Chernatony, L. De. Brand management through narrowing the gap between brand identity and brand reputation. Open Business School, Open University, 1998.

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Young-Soo, Kwon, ed. The best in world trademarks: Corporate identity, brand identity. [Sansung Pub.], 2005.

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Hodson, Julian Michael. Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6.

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Ambrose, Gavin. Packaging the Brand: The Relationship Between Packaging Design and Brand Identity. Ava Publishing SA, 2011.

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Budelmann, Kevin. Brand identity essentials: 100 principles for designing logos and building brands. Rockport Publishers, 2010.

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1968-, Kim Yang, ed. Brand identity essentials: 100 principles for designing logos and building brands. Rockport Publishers, 2010.

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Book chapters on the topic "Brand Identity"

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Mazzalovo, Gérald. "Brand Identity." In Brand Aesthetics. Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137025609_5.

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Mogaji, Emmanuel. "Brand Identity." In Brand Management. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66119-9_5.

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Kostelijk, Erik, and Karel Jan Alsem. "Brand identity." In Brand Positioning. Routledge, 2020. http://dx.doi.org/10.4324/9780429285820-8.

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Chevalier, Michel, and Gérald Mazzalovo. "Brand identity." In Pro Logo. Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230508897_5.

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Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. "The identity approach." In Brand Management. Routledge, 2020. http://dx.doi.org/10.4324/9780367172596-7.

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Sicard, Marie-Claude. "Redefining Brand Identity." In Brand Revolution. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137019493_4.

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Cuomo, Maria Teresa, Federico de Andreis, Cinzia Genovino, and Debora Tortora. "Corporate Brand Identity." In Corporate Branding in Logistics and Transportation. Routledge, 2024. http://dx.doi.org/10.4324/9781003356882-7.

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Cuomo, Maria Teresa, Cinzia Genovino, Debora Tortora, and Alex Giordano. "Corporate brand identity." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-8.

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Lalaounis, Sotiris T. "Creating brand identity." In Strategic Brand Management and Development Creating and Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429322556-3.

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Stavorinus, Roel. "Forms of identity." In Strategic Brand Design. Routledge, 2024. http://dx.doi.org/10.4324/9781003478829-11.

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Conference papers on the topic "Brand Identity"

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Gawad, Selim, and Mira Kim. "BrandCrafter AI, an AI-Based Brand Identity Generation Platform." In 2025 IEEE 15th Annual Computing and Communication Workshop and Conference (CCWC). IEEE, 2025. https://doi.org/10.1109/ccwc62904.2025.10903757.

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Zhuoyun, Lin, and Zhang Yankun. "From Brand Identity to Brand Loyalty." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.434.

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Sudjianto, Agus, and Kevin Otto. "Modularization to Support Multiple Brand Platforms." In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.

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Abstract Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics. We introduce three architecting rules to maintain brand identity in platforms. A dominant theme must be ensured on each product of a brand, and this must be transferred to each product’s specifications and aesthetics. Elements critical to
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Sundaresan, Pradeep, Anju Choudhary, Harsh Purohit, and Vimlesh Tanwar. "Brand Identity and Consumer Perception: A Case Study on Fabindia." In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.56.

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Brand identity and consumer perception are significant factors that are crucial to a brand’s success. The research aims to analyse the relationship between brand identity and consumer perception through the case study of Fabindia, which is an Indian brand known for traditional and handcrafted products. This research aims to explore the consumer perception of the Fabindia brand, present a review of existing literature on brand identity and consumer behaviour, and investigate the influence of Fabindia’s brand identity and consumer behaviour to identify areas for improvement in Fabindia’s brand i
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Raposo, Daniel, Ricardo Correia, Rogério Ribeiro, and João Neves. "Brand Marks' performance in digital media." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003531.

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The aim of this paper is to evaluate the graphic resistance and visual performance of Brand Marks in use on websites and social media. It aims to bring knowledge about the impact of digital media on the design of contemporary Brand Marks, but especially the limitations observed in the trademarks of brands originated during the 20th century or previously.Considering nowadays impact of online and digital communication, the internet of things, and the diversity of multiple screen dimensions, it is important to take a closer look at the performance of Brand Marks on websites, responsive web pages,
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Elikan, Dina, and Yves Pigneur. "A Visual Inquiry Tool for Brand Identity." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.070.

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Honglei Guo. "On structure of corporate and brand identity." In 2009 IEEE 10th International Conference on Computer-Aided Industrial Design & Conceptual Design. IEEE, 2009. http://dx.doi.org/10.1109/caidcd.2009.5374889.

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Yu, Xiaoyan. "The Interactive Strategy of Customer Brand Community Based on Brand Community Identity." In 2020 International Conference on E-Commerce and Internet Technology (ECIT). IEEE, 2020. http://dx.doi.org/10.1109/ecit50008.2020.00037.

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"Achieving The Goal of Sustainable Brand Management: The Mediating and Complementary Roles of Brand Awareness, Brand Image, And Brand Identity." In Feb. 2023 European Conferences. Universal Researchers (UAE), 2023. http://dx.doi.org/10.17758/uruae19.uh0223410.

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Kim, Gwia, Byoungho Ellie Jin, and Heekyeong Jo. "Brand identity or product-focus: Small business video storytelling to build brand trust." In Bridging the Divide. Iowa State University Digital Press, 2024. http://dx.doi.org/10.31274/itaa.17441.

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Reports on the topic "Brand Identity"

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Kim, Sooyeon, and Jinsook Hwang. Key Components of Luxury Fashion Brand Identity. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1704.

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Caruthers, Montel. Designing brand identity: From product innovation to branding. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-511.

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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Boyd, Emily. Morning Bell: A Visual Identity Guide and Brand Development Project. Iowa State University, 2020. http://dx.doi.org/10.31274/cc-20240624-1026.

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Ross, Kassandra, and Young-A. Lee. Social Media Era Consumers' Identity Formation: A Symbolic Interactionist Approach to Consumer-Brand Identity Co-creation. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8790.

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Irshaidat, Abdel Rahman. Branding for purpose: Creating a brand identity for fresh produce delivery. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-311.

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Yu, Mengyao, ZAINAL ABIDIN SAZRINEE BINTI, BINTI SHAARI NAZLINA, CHANGHUA HE, and LIJUN SHI. Effects of brand visual identity on consumer attitude ：A Systematic Literature Review. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, 2024. http://dx.doi.org/10.37766/inplasy2024.5.0048.

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Chen, Kehao. Branding for Iowa: Illustration and brand identity for the values of Iowa. Iowa State University, 2020. http://dx.doi.org/10.31274/cc-20240624-310.

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark David Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Gold Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.203691.

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The Gold Coast has one of the strongest and most resilient city brands in Australia. Monikers such as the ‘glitter strip’, ‘Sin City’, ‘Australia’s playground’ and ‘famous for fun’ have variously been applied to brand the Gold Coast, with its identity long touted as revolving around ‘sun, surf and sand’. Belinda McKay (2005, p. 68) observes that the Gold Coast is often seen as a place to escape to, ‘where new possibilities can be imagined and enacted’: this sense of escape from the ordinary remains a strong element of the Gold Coast’s place identity.
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López, Diana, Amai Tran, and Stephanie Dawson. D11.1 REPO4EU Impact Master Plan. REPO4EU, 2023. http://dx.doi.org/10.58647/repo4eu.202300d11.1.

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This document outlines REPO4EU’s overall Dissemination and Communication strategies, providing specific action plans to reach a critical mass. It also contains the compilation of all early stage promotional actions, brand elements designed and released to execute the outreach plans, including: the project’s identity system and brand templates, online channels and future publications within the project’s overarching Open Science strategy.
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