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1

Sumiwo, Hasegawa, ed. Brand identity. Tokyo: Graphic-sha, 1990.

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2

Brand revolution: Rethinking brand identity. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2013.

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3

Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, and Michael Schade. Identity-Based Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-13561-4.

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4

Burmann, Christoph, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. Identity-Based Brand Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-40189-4.

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5

Chernatony, L. De. Brand management through narrowing the gap between brand identity and brand reputation. Milton Keynes: Open Business School, Open University, 1998.

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6

Young-Soo, Kwon, ed. The best in world trademarks: Corporate identity, brand identity. Seoul, Korea: [Sansung Pub.], 2005.

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7

Hodson, Julian Michael. Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33057-6.

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8

Ambrose, Gavin. Packaging the Brand: The Relationship Between Packaging Design and Brand Identity. 1000 Lausanne: Ava Publishing SA, 2011.

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9

Budelmann, Kevin. Brand identity essentials: 100 principles for designing logos and building brands. Beverly, Mass: Rockport Publishers, 2010.

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10

1968-, Kim Yang, ed. Brand identity essentials: 100 principles for designing logos and building brands. Beverly, Mass: Rockport Publishers, 2010.

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11

Brand identity for television: With knobs on. London: Phaidon, 1997.

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12

Online personal brand: Skill set, aura, and identity. [Charleston, SC]: CreateSpace, 2014.

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13

Designing brand identity: A complete guide to creating, building and maintaining strong brands. 2nd ed. Hoboken, N.J: John Wiley, 2006.

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14

Designing brand identity: A complete guide to creating, building, and maintaining storng brands. Hoboken, NJ: John Wiley, 2003.

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15

Drawbaugh, Kevin. Brands in the balance: Meeting the challenges to commercial identity. London: Reuters, 2001.

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16

Robial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Paris: Canal+, 2001.

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17

Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. New York: Free Press, 1997.

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18

Majken, Schultz, Hatch Mary Jo, and Holten Larsen Mogens, eds. The expressive organization: Linking identity, reputation, and the corporate brand. Oxford: Oxford University Press, 2000.

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19

Holland, DK. Branding for nonprofits: Developing identity with integrity. New York, NY: Allworth Press, 2006.

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20

Upshaw, Lynn B. Building brand identity: A strategy for success in a hostile marketplace. New York: J. Wiley, 1995.

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21

Designing brand identity: An essential guide for the whole branding team. 3rd ed. Hoboken, N.J: John Wiley & Sons, 2009.

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22

Brand Identity. Books Nippan, 1990.

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23

Sicard, M. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.

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24

Sicard, M. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.

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25

Sicard, Marie-Claude. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.

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26

Global Brand Identity. Rockport Publishers Inc., 1996.

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27

Wheeler, Alina. Designing Brand Identity. Wiley & Sons, Incorporated, John, 2012.

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28

Brand Identity Now. Taschen, 2009.

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29

Alessandri, Susan Westcott, and Jason W. Lee. Brand Identity in Sport. Carolina Academic Press, 2018.

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30

Singapore: Identity, Brand, Power. Cambridge University Press, 2018.

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31

Lee, Jason, and Susan Alessandri. Brand Identity in Sport. Carolina Academic Press, 2018.

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32

Tan, Kenneth Paul. Singapore: Identity, Brand, Power. Cambridge University Press, 2018.

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33

Foroudi, Pantea, and Mohammad Mahdi Foroudi. Corporate Brand Design: Developing and Managing Brand Identity. Taylor & Francis Group, 2021.

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34

Foroudi, Pantea, and Mohammad Mahdi Foroudi. Corporate Brand Design: Developing and Managing Brand Identity. Taylor & Francis Group, 2021.

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35

Foroudi, Pantea, and Mohammad Mahdi Foroudi. Corporate Brand Design: Developing and Managing Brand Identity. Taylor & Francis Group, 2021.

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36

The best in world trademarks, corporate identity, brand identity. [Korea?]: Millim, 2000.

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37

Brand Identity: Your Step-By-Step Guide to Brand Building. Independently Published, 2021.

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38

Gains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, Limited, 2013.

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39

Ambrose, Gavin, and Paul Harris. Packaging the Brand: The Relationship Between Packaging Design and Brand Identity. Bloomsbury Publishing Plc, 2011.

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40

Gains, Neil. Brand esSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2013.

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41

Gains, Neil. Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2014.

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42

Budelmann, Kevin, Yang Kim, and Curt Wozniak. Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands. Quayside, 2010.

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43

Blokdyk, Gerardus. Designing Brand Identity Complete Self-Assessment Guide. Createspace Independent Publishing Platform, 2017.

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44

Designing the Brand Identity in Retail Spaces. Bloomsbury Publishing Inc, 2015. http://dx.doi.org/10.5040/9781501371455.

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45

Designing the Brand Identity in Retail Spaces. Bloomsbury Publishing Plc, 2015.

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46

Logos: Logo, Identity, Brand, Cultur (Pro-Graphics). RotoVision, 1999.

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47

Brand Addiction: Designing Identity for Fashion Stores. Flamant, 2018.

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48

Perry, Alycia. Before the Brand: Creating the Unique DNA of an Enduring Brand Identity. McGraw-Hill, 2002.

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49

(Contributor), David Wisnom III, ed. Before the Brand: Creating the Unique DNA of an Enduring Brand Identity. McGraw-Hill, 2002.

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50

Building better brands: A comprehensive guide to brand strategy and identity development. Adams Media Corporation, 2013.

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