Log in

Relevant bibliographies by topics / Brand image Automotive industry

Contents

Journal articles

Academic literature on the topic 'Brand image Automotive industry'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Brand image Automotive industry.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Brand image Automotive industry"

1

Jiang, Qianling, Wei Wei, Xin Guan, and Dexin Yang. "What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example." World Electric Vehicle Journal 12, no. 2 (2021): 71. http://dx.doi.org/10.3390/wevj12020071.

Full text

Abstract:

As environmental and energy issues are becoming more and more serious, China has seen the birth of a number of electric vehicle start-ups (EVSUs). Although there has been a dozen or so studies about consumers’ purchase intention of battery electric vehicles, few of them were about electric vehicle start-ups. Therefore, it is necessary to explore the factors that influence consumers’ purchase intention of electric vehicles from Chinese electric vehicle start-ups (CEVSUs). This study establishes a theoretical model of the factors that influence consumers’ purchase intentions of electric vehicles

APA, Harvard, Vancouver, ISO, and other styles

2

SUTRISNO, NUNO, and EMIR KHARISMAR. "PENINGKATAN DAYA SAING DAN PANGSA PASAR DALAM BISNIS OTOMOTIF MELALUI BRAND DAN PERSONAL INVOLVEMENT." Jurnal Bisnis dan Akuntansi 23, no. 1 (2021): 65–74. http://dx.doi.org/10.34208/jba.v23i1.873.

Full text

Abstract:

The purpose of this study was to determine the effect of Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image on Brand Equity at PT. SGMW Motor Indonesia in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 121 respondents and will be processed using SPSS 25 software. The data analysis technique

APA, Harvard, Vancouver, ISO, and other styles

3

Arifin, Agus Zainul, and Regan Sutrisno Subagio. "Kepuasan pelanggan untuk pembelian mobil honda." Jurnal Manajemen 20, no. 1 (2017): 63. http://dx.doi.org/10.24912/jm.v20i1.66.

Full text

Abstract:

Pertumbuhan ekonomi Indonesia tahun 2015 mengalami penurunan. Hal ini berdampak pada industri Otomotif Indonesia. Semua produsen mobil menyusun strategi untuk mempertahankan bisnis otomotifnya. Strategi yang banyak dilakukan umumnya diarahkan pada kepuasan pelanggan. Tujuan penelitian ini adalah meneliti variabel- variabel yang mempengaruhi kepuasan pelanggan. Objekpenelitian penelitian ini adalah Kualitas Produk, Pelayanan Purna Jual, Brand Image, Perceived Value, dan Kepuasan Pelanggan. Sampel data adalah pengguna produk mobil Honda. Kuesioner disebarkan pada 200 responden di seluruh Indones

APA, Harvard, Vancouver, ISO, and other styles

4

Afezah Wan Abdul Rahman, Wan, and Zainil Hanim Saidin. "Customer Loyalty: The Effect of Service Quality and Brand Image in Malaysias Automotive Industry." International Journal of Asian Social Science 11, no. 4 (2021): 188–99. http://dx.doi.org/10.18488/journal.1.2021.114.188.199.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Agusra, Dodi. "Brand Image Terhadap Minat Konsumen Mobil Isuzu Panther." Journal of Economic, Bussines and Accounting (COSTING) 2, no. 2 (2019): 335–44. http://dx.doi.org/10.31539/costing.v2i2.632.

Full text

Abstract:

Business people in the automotive industry continue to strive for what they produce and offer, desired and received by consumers, which will then be purchased at the maximum purchase level with a high frequency of purchases. The research objective was to determine the effect of brand image on consumer interest in buying Isuzu Panther cars at PT. Astra International Tbk. Pekanbaru Branch. The research method used in this study is multiple linear regression analysis. The results of the study concluded that respondents agreed with the brand image of the Isuzu Panther car today as a fuel-efficient

APA, Harvard, Vancouver, ISO, and other styles

6

RIUS-ULLDEMOLINS, JOAQUIM. "Barcelona and SEAT, a History of Lost Opportunity: Corporate Marketing, Nation Branding, and Consumer Nationalism in the Automotive Industry." Enterprise & Society 16, no. 4 (2015): 811–46. http://dx.doi.org/10.1017/eso.2015.24.

Full text

Abstract:

Why is there no SEAT Barcelona? Barcelona is a well-named place brand, but SEAT consciously has disassociated itself from its geographic origins. This seems rather strange decision if one takes into account the increasing importance of the place-of-origin effect in automotive industry. This article describes how SEAT has constructed its Spanish identity and hidden its Catalan-Barcelona origins, and discusses SEAT’s own growing “denationalization” because of the acquisition by Volkswagen Group by using banal nationalism to gain the loyalty of the country’s nationalist consumers and to fashion a

APA, Harvard, Vancouver, ISO, and other styles

7

Fonseca, Luis, Jorge Fernandes, and Sandra Ramos. "Enabling factors for the competitiveness of the Portuguese automotive industry." Proceedings of the International Conference on Business Excellence 13, no. 1 (2019): 1–12. http://dx.doi.org/10.2478/picbe-2019-0002.

Full text

Abstract:

Abstract The Portuguese automotive industry is a relevant activity sector for the Portuguese society and economy, both in job creation and value-added generation, contributing to the country’s economic development. The automotive is a high challenge industry, with intense competition, a high number of brands, increased number of models and vehicles, tighter regulatory requirements (e.g., emissions), and the need to manage global supplier networks. To succeed in such a highly complex and interconnected industry requires firms to be globally competitive since most of the production of this indus

APA, Harvard, Vancouver, ISO, and other styles

8

Röckle, Felix, and Thimo Schulz. "Leveraging User Preferences to Develop Profitable Business Models for Electric Vehicle Charging." World Electric Vehicle Journal 12, no. 2 (2021): 60. http://dx.doi.org/10.3390/wevj12020060.

Full text

Abstract:

To design profitable business models for electric vehicle (EV) charging it is necessary to understand user preferences. For this purpose, prior literature is analyzed to develop a conceptual framework linking a company’s assets, the surrounding value network, and user preferences. Then, survey insights from two EV charging projects (ultra-E, SLAM) are summarized to illustrate user preferences in this area. Based on this data, the framework is eventually visualized by applying it to four case studies from the EV charging market. Based on the case studies, the following six key findings are deri

APA, Harvard, Vancouver, ISO, and other styles

9

Goyal, Sandeep, and Amit Kapoor. "Halonix Limited – the product portfolio dilemma." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–14. http://dx.doi.org/10.1108/20450621111131020.

Full text

Abstract:

Subject area Strategy, strategic management, market and product analysis. Study level/applicability The case is intended for a business strategy course in management. The target participants are MBA students specializing in strategy area as well as middle level and senior level managers from the industry, who come for an executive programme in management science. Case overview Year 2009, Mr Pawan Kumar (General Manager, Halonix Limited) was facing a decision-making situation in the organization. Being one of the most experienced and oldest employees of Halonix (incorporated as Phoenix Lamps Lt

APA, Harvard, Vancouver, ISO, and other styles

10

Hetsko, V. V. "European approaches to «trade dress» protection and the possibility of their implementation in Ukraine." Uzhhorod National University Herald. Series: Law, no. 64 (August 14, 2021): 103–6. http://dx.doi.org/10.24144/2307-3322.2021.64.19.

Full text

Abstract:

ir implementation in Ukraine. The concept of «trade dress» and such terms as «registered design», «brand im-age» («brand image»), «advertising campaign concept» («ad campaign concept») were analyzed. It is substantiated that the concept of «trade dress» is the broadest in meaning.It is established that the commercial design covers the unique shape of the product, color and decorative ele-ments, ie in the case of proving its originality, you can protect the commercial design on the basis of trademark law. The comparison of protection on the basis of a trademark and «trade dress» is made. Exampl

APA, Harvard, Vancouver, ISO, and other styles

More sources

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!