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Journal articles on the topic 'Brand image Automotive industry'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

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1

Jiang, Qianling, Wei Wei, Xin Guan, and Dexin Yang. "What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example." World Electric Vehicle Journal 12, no. 2 (2021): 71. http://dx.doi.org/10.3390/wevj12020071.

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As environmental and energy issues are becoming more and more serious, China has seen the birth of a number of electric vehicle start-ups (EVSUs). Although there has been a dozen or so studies about consumers’ purchase intention of battery electric vehicles, few of them were about electric vehicle start-ups. Therefore, it is necessary to explore the factors that influence consumers’ purchase intention of electric vehicles from Chinese electric vehicle start-ups (CEVSUs). This study establishes a theoretical model of the factors that influence consumers’ purchase intentions of electric vehicles

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SUTRISNO, NUNO, and EMIR KHARISMAR. "PENINGKATAN DAYA SAING DAN PANGSA PASAR DALAM BISNIS OTOMOTIF MELALUI BRAND DAN PERSONAL INVOLVEMENT." Jurnal Bisnis dan Akuntansi 23, no. 1 (2021): 65–74. http://dx.doi.org/10.34208/jba.v23i1.873.

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The purpose of this study was to determine the effect of Personal Involvement, Sensory Brand Experience, Brand Awareness and Brand Image on Brand Equity at PT. SGMW Motor Indonesia in DKI Jakarta. The research method used in this research is through a survey. The data analysis was done quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 121 respondents and will be processed using SPSS 25 software. The data analysis technique

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Arifin, Agus Zainul, and Regan Sutrisno Subagio. "Kepuasan pelanggan untuk pembelian mobil honda." Jurnal Manajemen 20, no. 1 (2017): 63. http://dx.doi.org/10.24912/jm.v20i1.66.

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Pertumbuhan ekonomi Indonesia tahun 2015 mengalami penurunan. Hal ini berdampak pada industri Otomotif Indonesia. Semua produsen mobil menyusun strategi untuk mempertahankan bisnis otomotifnya. Strategi yang banyak dilakukan umumnya diarahkan pada kepuasan pelanggan. Tujuan penelitian ini adalah meneliti variabel- variabel yang mempengaruhi kepuasan pelanggan. Objekpenelitian penelitian ini adalah Kualitas Produk, Pelayanan Purna Jual, Brand Image, Perceived Value, dan Kepuasan Pelanggan. Sampel data adalah pengguna produk mobil Honda. Kuesioner disebarkan pada 200 responden di seluruh Indones

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Afezah Wan Abdul Rahman, Wan, and Zainil Hanim Saidin. "Customer Loyalty: The Effect of Service Quality and Brand Image in Malaysias Automotive Industry." International Journal of Asian Social Science 11, no. 4 (2021): 188–99. http://dx.doi.org/10.18488/journal.1.2021.114.188.199.

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Agusra, Dodi. "Brand Image Terhadap Minat Konsumen Mobil Isuzu Panther." Journal of Economic, Bussines and Accounting (COSTING) 2, no. 2 (2019): 335–44. http://dx.doi.org/10.31539/costing.v2i2.632.

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Business people in the automotive industry continue to strive for what they produce and offer, desired and received by consumers, which will then be purchased at the maximum purchase level with a high frequency of purchases. The research objective was to determine the effect of brand image on consumer interest in buying Isuzu Panther cars at PT. Astra International Tbk. Pekanbaru Branch. The research method used in this study is multiple linear regression analysis. The results of the study concluded that respondents agreed with the brand image of the Isuzu Panther car today as a fuel-efficient

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RIUS-ULLDEMOLINS, JOAQUIM. "Barcelona and SEAT, a History of Lost Opportunity: Corporate Marketing, Nation Branding, and Consumer Nationalism in the Automotive Industry." Enterprise & Society 16, no. 4 (2015): 811–46. http://dx.doi.org/10.1017/eso.2015.24.

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Why is there no SEAT Barcelona? Barcelona is a well-named place brand, but SEAT consciously has disassociated itself from its geographic origins. This seems rather strange decision if one takes into account the increasing importance of the place-of-origin effect in automotive industry. This article describes how SEAT has constructed its Spanish identity and hidden its Catalan-Barcelona origins, and discusses SEAT’s own growing “denationalization” because of the acquisition by Volkswagen Group by using banal nationalism to gain the loyalty of the country’s nationalist consumers and to fashion a

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Fonseca, Luis, Jorge Fernandes, and Sandra Ramos. "Enabling factors for the competitiveness of the Portuguese automotive industry." Proceedings of the International Conference on Business Excellence 13, no. 1 (2019): 1–12. http://dx.doi.org/10.2478/picbe-2019-0002.

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Abstract The Portuguese automotive industry is a relevant activity sector for the Portuguese society and economy, both in job creation and value-added generation, contributing to the country’s economic development. The automotive is a high challenge industry, with intense competition, a high number of brands, increased number of models and vehicles, tighter regulatory requirements (e.g., emissions), and the need to manage global supplier networks. To succeed in such a highly complex and interconnected industry requires firms to be globally competitive since most of the production of this indus

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Röckle, Felix, and Thimo Schulz. "Leveraging User Preferences to Develop Profitable Business Models for Electric Vehicle Charging." World Electric Vehicle Journal 12, no. 2 (2021): 60. http://dx.doi.org/10.3390/wevj12020060.

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To design profitable business models for electric vehicle (EV) charging it is necessary to understand user preferences. For this purpose, prior literature is analyzed to develop a conceptual framework linking a company’s assets, the surrounding value network, and user preferences. Then, survey insights from two EV charging projects (ultra-E, SLAM) are summarized to illustrate user preferences in this area. Based on this data, the framework is eventually visualized by applying it to four case studies from the EV charging market. Based on the case studies, the following six key findings are deri

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Goyal, Sandeep, and Amit Kapoor. "Halonix Limited – the product portfolio dilemma." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–14. http://dx.doi.org/10.1108/20450621111131020.

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Subject area Strategy, strategic management, market and product analysis. Study level/applicability The case is intended for a business strategy course in management. The target participants are MBA students specializing in strategy area as well as middle level and senior level managers from the industry, who come for an executive programme in management science. Case overview Year 2009, Mr Pawan Kumar (General Manager, Halonix Limited) was facing a decision-making situation in the organization. Being one of the most experienced and oldest employees of Halonix (incorporated as Phoenix Lamps Lt

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Hetsko, V. V. "European approaches to «trade dress» protection and the possibility of their implementation in Ukraine." Uzhhorod National University Herald. Series: Law, no. 64 (August 14, 2021): 103–6. http://dx.doi.org/10.24144/2307-3322.2021.64.19.

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ir implementation in Ukraine. The concept of «trade dress» and such terms as «registered design», «brand im-age» («brand image»), «advertising campaign concept» («ad campaign concept») were analyzed. It is substantiated that the concept of «trade dress» is the broadest in meaning.It is established that the commercial design covers the unique shape of the product, color and decorative ele-ments, ie in the case of proving its originality, you can protect the commercial design on the basis of trademark law. The comparison of protection on the basis of a trademark and «trade dress» is made. Exampl

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Kort, Peter M., Jonathan P. Caulkins, Richard F. Hartl, and Gustav Feichtinger. "Brand image and brand dilution in the fashion industry." Automatica 42, no. 8 (2006): 1363–70. http://dx.doi.org/10.1016/j.automatica.2005.10.002.

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Alqasa, Khaled, Tuck Sum Ho, and Filzah Md Isa. "Determinant Factors of Brand Loyalty in Malaysian Automotive Industry." Social and Management Research Journal 14, no. 1 (2017): 81. http://dx.doi.org/10.24191/smrj.v14i1.5702.

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With the rapid growth in the Malaysian automotive industry, brand loyalty has become a major issue for a majority of the automobile brands. Market shares for national brand automobiles had been on the declining stage since 2011, from 56.4 per cent to 46.8 per cent in 2014. The objectives of this study are to verify the factors that affect consumers’ perception towards brand loyalty by studying the relationships between three important factors: which are service quality, marketing-mix strategy, and country-of-origin, on brand loyalty. A postal mail survey using judgmental, cluster and simple ra

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B. Latif, Wasib, Md Aminul Islam, Idris Md. Noor, Mahadzirah Mohamad, and Kritika Kongsompong. "Imagination of brand image for tourism industry." Problems and Perspectives in Management 14, no. 2 (2016): 138–42. http://dx.doi.org/10.21511/ppm.14(2-1).2016.02.

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The imagination of brand image for tourism industry is a combination of antecedents and moderators that create differential effects on customer response to the tourism marketing of the brand. As imagination consider framework of brand image for tourism industry. By constructing a conceptual framework of brand image for tourism industry will build a competitive advantage in the tourism marketplace. Indeed, recent trends in modern tourism marketing have changed tremendously, and study of a conceptual framework is increasingly becoming considerable to keep pace with this change. In this conceptua

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Poerwadi, Slamet, M. Suyanto, Anas Hidayat, Purwadi Purwadi, and Zainal Mustafa Eq. "Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity." International Journal of Marketing Studies 11, no. 3 (2019): 26. http://dx.doi.org/10.5539/ijms.v11n3p26.

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The objective of this research is to explore the relationship between brand extension strategy, brand image, brand trust, and brand equity in the coffee industry of Indonesia. The research mainly discusses the effect of brand extension strategy on brand equity through brand image and brand trust in the coffee industry, i.e., Kapal Api as a leading coffee brand in Indonesia. Approximately 200 respondents of Kapal Api consumers participated on the survey by responding the questionnaire. Data were analyzed using Structural Equation Modeling (SEM) by combining factor analysis and regression analys

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Tran, Aí Huu, Muhammad Imtiaz Subhani, and Denis Ushakov. "Who has the largest share in automotive (car) industry of Pakistan?" E3S Web of Conferences 217 (2020): 11014. http://dx.doi.org/10.1051/e3sconf/202021711014.

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This research aims to better comprehend & dissect the supply & demand in automotive industry of Pakistan. The primary objective of this study is to delve into casing-works which empowers us to better understand the biggest piece of the overall automotive (car) industry of Pakistan by utilizing interest & expense parameters of automotive items in business sector. The research aims to determine market shares of automotive (car) brands in Pakistani automotive industry. Finding confirms that in Pakistan in automotive or automobile (cars) industry, the Suzuki brand is enjoying the highe

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Javani, Vajihe, Mohammad Ehsani, Mojtaba Amiry, and Hashem Kozechian. "Brand Management Model in Sport Industry of Iran." International Journal of Research in Business and Social Science (2147-4478) 2, no. 3 (2013): 68–74. http://dx.doi.org/10.20525/ijrbs.v2i3.75.

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The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 items questionnaire. A structural equation model (SEM) test with maximum likelihood estimation was performed to test the relationships among the research variables. The analyses of data showed three dimensions of brand image influenced on fan’s brand loyalty of which the attitude was the most important. Benefits and attributes were placed in the second and

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Sean Hyun, Sunghyup, and Wansoo Kim. "Dimensions of Brand Equity in the Chain Restaurant Industry." Cornell Hospitality Quarterly 52, no. 4 (2011): 429–37. http://dx.doi.org/10.1177/1938965510397533.

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Four of the dimensions that combine to contribute to chain restaurants’ brand equity are brand awareness, brand image, perceived quality, and brand loyalty. A test of a structural model connecting these four attributes of brand equity was based on data collected from 188 patrons of five chain restaurant brands in Korea. The resulting data analysis demonstrates that the four dimensions of brand equity are interrelated. The model indicates that the foundation of brand equity is brand awareness. However, while brand awareness influences brand loyalty formation, its impact is mediated by the effec

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Yacub, Rudi. "Pengaruh Brand Awareness, Brand Image dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Produk Nike di Kabupaten Tangerang." Journal of Economic, Bussines and Accounting (COSTING) 4, no. 1 (2020): 70–74. http://dx.doi.org/10.31539/costing.v4i1.1240.

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The sports industry has a very large potential income and is followed by the enthusiasm of the community to exercise, which is an opportunity for entrepreneurs in the sports equipment industry. The objectives of this study are: First, to explore the effects of brand awareness on brand equity. Second, to explore the effect of brand image on brand equity. Third, explore brand loyalty to brand equity. The data collection method is convenience sampling. The research sample was collected from 160 respondents, who use Nike products in Tangerang Regency. The data analysis technique used in this study

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Kaltum, Umi, Sukardi Silalahi, Popy Rufaidah, and Ernie Tisnawati Sule. "The brand image model in digital media industry." J. for Global Business Advancement 12, no. 2 (2019): 276. http://dx.doi.org/10.1504/jgba.2019.10022538.

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Nadanyiova, Margareta, Lubica Gajanova, Dominika Moravcikova, and Judit Olah. "The Brand Value and its Impact on Sales in Automotive Industry." LOGI – Scientific Journal on Transport and Logistics 10, no. 1 (2019): 41–49. http://dx.doi.org/10.2478/logi-2019-0005.

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Abstract The aim of this article is to define the theoretical basis of brand value from the viewpoint of domestic (Slovak) and foreign authors and its impact on sales. This includes a regression and correlation analyses focused on investigate the dependence between the brand value and sales in automotive industry. The basic sources of research were secondary data obtained from worldwide surveys in the form of rankings published by Forbes magazine, annual reports of companies and published professional publications. General scientific methods were applied for the processing of the data, as well

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Burmann, Christoph, Katharina Schaefer, and Philip Maloney. "Industry image: Its impact on the brand image of potential employees." Journal of Brand Management 15, no. 3 (2007): 157–76. http://dx.doi.org/10.1057/palgrave.bm.2550112.

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Lee, Seonjeong (Ally), Haemoon Oh, and Cathy H. C. Hsu. "Country-of-operation and brand images: evidence from the Chinese hotel industry." International Journal of Contemporary Hospitality Management 29, no. 7 (2017): 1814–33. http://dx.doi.org/10.1108/ijchm-11-2014-0577.

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Purpose Building upon previous research on country-of-origin. This study aims to investigate whether the effects of country-of-origin extend to the hotel industry, based on associative network and signaling theories. Design/methodology/approach Based on a self-administered survey with tourists in China, this paper investigates antecedents and outcomes of hotel brand image and the moderating role of a hotel’s brand origin. Findings Results reveal country, city and industry images positively influence hotel brand image. Hotel brand image then influences price perception, quality perception and o

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Nadzri, Wan Nadiah Mohd, Rosidah Musa, Mazzini Muda, and Faridah Hassan. "The Antecedents of Brand Experience within the National Automotive Industry." Procedia Economics and Finance 37 (2016): 317–23. http://dx.doi.org/10.1016/s2212-5671(16)30131-9.

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Rohaizad, Farah Hanis, Mokhtarrudin Ahmad, and Raja Razana Raja Razali. "The Influence of Brand Story Towards Perceived Brand Image on Malaysian Airline Industry." Journal of Communication, Language and Culture 1, no. 1 (2021): 13–39. http://dx.doi.org/10.33093/jclc.2021.1.1.2.

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The public’s perception towards brands varies from one to another. Consumers’ purchasing behaviours keep changing over the years, and people are no longer interested with a one-way flow of communication when it comes to purchasing, or in simpler words, consumers “don't like to be sold”. Brand story is one of the strongest marketing strategies that most of the big companies apply to grow their business as well as to portray a good company image. Studies show that the influence of brand story is powerful in building a positive brand image, for it can empower and motivate the audience, convey pur

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Kayaman, Rüçhan, and Huseyin Arasli. "Customer based brand equity: evidence from the hotel industry." Managing Service Quality: An International Journal 17, no. 1 (2007): 92–109. http://dx.doi.org/10.1108/09604520710720692.

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PurposeThe paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity.Design/methodology/approachThe paper is based on the recommendations of previous studies, the scale constructed to measure consumer‐based brand equity included brand awareness, brand loyalty, perceived quality and brand image. The present study used a sample of 345 actual customers from 11 different countries whose accommodation in North Cyprus hotels was us

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LUNDBÄCK, MAGNUS, and CHRISTER KARLSSON. "INTER-FIRM PRODUCT PLATFORM DEVELOPMENT IN THE AUTOMOTIVE INDUSTRY." International Journal of Innovation Management 09, no. 02 (2005): 155–81. http://dx.doi.org/10.1142/s1363919605001228.

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The product platform development process becomes critical and of general interest when different brand name products are developed from inter-firm developed product platforms. The inter-firm platform adds perspectives not considered in previous research. In this article areas related to the inter-firm product platform integration process are described. The study is a longitudinal, deep, explorative study aimed at identifying managerial challenges to inter-firm platform development and how they can be dealt with. Analysis shows that the factory sequence is a critical factor when developing inte

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Krisnawati, Nila, Ernie Tisnawati Sule, Erie Febrian, and Meydia Hassan. "A Conceptual Theory Development on Brand Image in Hotel Industry - Does It Influence Hotel Performance?" Journal of Business on Hospitality and Tourism 1, no. 1 (2015): 12. http://dx.doi.org/10.22334/jbhost.v1i1.23.

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The positive impact of brand image on business performance at service industries have been proven in different research context. However, a current knowledge of brand image in national hotel brand that effect business performance as a whole, remain uncertain.Based on the brand image theories, this study reviewed extant studies about the impact of brand image of national hotel (brand attributes, benefits, marketing communication campaigns, packaging, slogans, company logo) on hotel performance (financial and non- financial perspective), directly and indirectly.

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Kim, Hwa-Jin. "Effects of Experiential · Symbolic · Functional Brand Image on Brand Trust and Brand Loyalty in Airline Industry." Journal of Tourism and Leisure Research 30, no. 10 (2018): 209–24. http://dx.doi.org/10.31336/jtlr.2018.10.30.10.209.

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Çelikkol, Şimal. "Brand Image and Brand Trust s Effect on Brand Loyalty: A Study in the Hospitality Industry." Journal of Tourism and Gastronomy Studies 8, no. 4 (2020): 2478–90. http://dx.doi.org/10.21325/jotags.2020.722.

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Yang, Sujin, and Sejin Ha. "Brand knowledge transfer via sponsorship in the financial services industry." Journal of Services Marketing 28, no. 6 (2014): 452–59. http://dx.doi.org/10.1108/jsm-11-2013-0313.

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Purpose – The main aim of this study is to develop a framework of brand knowledge transfer through sponsorship for sponsors within an insurance industry in South Korea. To this end, this study explores: how pre-event brand knowledge and perceived sponsor–event fit contribute to post-event brand knowledge and if and how consumers’ attitudes toward insurance agents play a role as a moderator in the model. Brand knowledge is examined in terms of brand awareness and corporate image. Design/methodology/approach – Using a paper-and-pencil survey method, data were gathered from consumers (n = 330) wh

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Sari Dewi, Luh Gede Permata, Natasya Edyanto, and Hotlan Siagian. "The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia." SHS Web of Conferences 76 (2020): 01023. http://dx.doi.org/10.1051/shsconf/20207601023.

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Cosmetics industry growth development in Indonesia was improving up to 20 % or four times compared to national economy growth. The cosmetics industry was one of the leading sectors. Lots of cosmetic industry was using the public figure as their advertisement tool to affect the consumers. The selection of public figures as brand ambassadors to build brand image and brand awareness had the goal of affecting people in their purchase decision. The object in this research was Pantene shampoo. Data collection in the research was done with distributing surveys. The sample in this research was 100 res

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Javed, Muhammad, and Khurram Shahzad. "Antecedents of Brand Loyalty in Beverage Industry of Pakistan, Moderating Role of Brand Image." Jinnah Business Review 6, no. 2 (2018): 60–67. http://dx.doi.org/10.53369/pzgc1715.

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The aim of the current study was to examine a few antecedents of brand loyalty, such as brand awareness, perceived quality, especially focusing on the moderating role of brand image. The data were collected using survey method and statistical techniques such as correlation and regression were used for analysis and interpretation of the said data. The results indicated a positive relationship between perceived quality and brand loyalty but a negative relationship between brand awareness and brand loyalty. Additionally, no moderation has been found between brand awareness, perceived quality and

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Tan, Teck Ming, Hishamuddin Bin Ismail, and Devinaga Rasiah. "Hierarchical Chain Of Consumer-Based Brand Equity: Review From The Fast Food Industry." International Business & Economics Research Journal (IBER) 10, no. 9 (2011): 67. http://dx.doi.org/10.19030/iber.v10i9.5628.

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The aim of the study was to fill in the gaps in the discussion of the way in which fast food brand equity is developed. A proposed conceptual framework - Hierarchical chain of consumer-based brand equity - was postulated based on the casual relationships among dimensions of brand equity. A comprehensive and extensive literature review helped to develop a brand equity framework. In the fast food industry, the dimensions of consumer-based brand equity are decomposed into brand awareness, brand familiarity, perceived quality, brand image, brand trust and attitudinal brand loyalty, demonstrated th

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Hamri, Mohammed Hicham, and Amira Qanqom. "La Perception De L’image De Marque Automobile: Étude Qualitative Exploratoire Auprès Des Consommateurs De La Ville d’Agadir." European Scientific Journal, ESJ 14, no. 25 (2018): 76. http://dx.doi.org/10.19044/esj.2018.v14n25p76.

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This paper focuses on conducting an exploratory study that allows us to discover how people in Agadir city can construct an image of an automobile brand. Indeed, in the automotive sector, brands are very important and the image is one of the priorities to last on the market. As a result, a lot of companies have attached a significant importance to the measurement of their brand image to consumers. In this study, we are going to base our work on the main typologies of brand image, namely Korchia (2001), which allows its measurement. Also, we will take a case study of them in regards to our fiel

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Huber, Frank, and Andreas Herrmann. "Achieving brand and dealer loyalty: the case of the automotive industry." International Review of Retail, Distribution and Consumer Research 11, no. 2 (2001): 97–122. http://dx.doi.org/10.1080/713770584.

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Herrmann, Frank Huber, Andreas. "Achieving brand and dealer loyalty: the case of the automotive industry." International Review of Retail, Distribution and Consumer Research 11, no. 2 (2001): 97–122. http://dx.doi.org/10.1080/09593960122062.

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Forghani Bonab, Akbar, and Soheila Salimi Akbari. "The Development of Competitive Advantages of Brand in the Automotive Industry." Journal of Management, Accounting and Economics 1, no. 3 (2018): 91–104. http://dx.doi.org/10.21859/account-01039.

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Azizan, Nurul Sakinah, and Maha Mohammed Yusr. "THE INFLUENCE OF CUSTOMER SATISFACTION, BRAND TRUST, AND BRAND IMAGE TOWARDS CUSTOMER LOYALTY." International Journal of Entrepreneurship and Management Practices 2, no. 7 (2019): 93–108. http://dx.doi.org/10.35631/ijemp.270010.

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Customer loyalty always becomes an important concern in the business organization. The main purpose of this study is to examine the influence of customer satisfaction, brand trust and brand image towards customer loyalty. This study focused on the branded computer product industry. The main problem in the industry is high competitiveness. It makes it hard for the manufacturer to obtain customer loyalty because of market competitiveness. Literature review regarding the computer industry in Malaysia and all items in independent and dependent variables has been discussed in order to provide a bet

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Yang, Xue Xin. "The Brand Awareness and the Brand Image Enhancement of Chinese Health Food." Advanced Materials Research 479-481 (February 2012): 1155–58. http://dx.doi.org/10.4028/www.scientific.net/amr.479-481.1155.

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The main problems in Chinese health food industry are the anomaly management, poor quality, and illusive advertisements at present. In order to regulate the quality and safety management of the health-care food，improve the brand image and reputation, enhance consumer trust and the competition in the international market, some suggestions are offered, which are band orientation, science addition and band innovation in order to ensure to execute brand strategy of health food fluently.

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Abdillah, Fatimah. "THE CORRELATION ANALYSIS BETWEEN BRAND EQUITY AND THE CUSTOMER DECISION BUYING AN AUTOMOTIVE PRODUCT." Management Journal of Binaniaga 2, no. 01 (2018): 53. http://dx.doi.org/10.33062/mjb.v2i01.53.

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Some reasons have made the customer buying an automotive product, and one of it is a brand. Brand image is the power increasing the total sales of automotive products in Indonesia, so that more aspects affecting the power of the brand image need to be analyzed. This research is different with the previous one. It aims to recognize the effect of brand equity (brand awareness, brand association, quality perception, and brand loyalty) upon the consumer decision buying Toyota Kijang Innova which is one of the family premium high involvement products at Auto 2000 – Yasmin Branch in Bogor. This rese

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SUTRISNO, NUNO, and SATRIA NURRAHMAT. "PENGARUH PERCEIVED QUALITY, BRAND AWARENESS, BRAND IMAGE TERHADAP BRAND LOYALTY DALAM INDUSTRI PERBANKAN SYARIAH." Media Bisnis 12, no. 1 (2021): 89–100. http://dx.doi.org/10.34208/mb.v12i1.907.

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The purpose of this study was to determine the effect of Perceived Quality, Brand Awareness, Brand Image on Brand Loyalty at Bank Muamalat in DKI Jakarta. The research method used in this research is through a survey. The data were analyzed quantitatively and used a causal research design. The sampling method used in this study is to use Non-Probability Sampling with purposive sampling technique. All sample data obtained by distributing questionnaires totaled 113 respondents and will be processed using SPSS 23 software. The data analysis technique used in this research is multiple linear regre

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Le, Lang Dang, and Buu Tan Le. "THE EFFECTS OF MARKETING TO THE COMPOSITION OF BRAND VALUE: RESEARCH IN THE BEVERAGE INDUSTRY." Science and Technology Development Journal 17, no. 3 (2014): 45–60. http://dx.doi.org/10.32508/stdj.v17i3.1512.

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This study aims to explore the effects of some selected marketing mix elements on dimensions of brand equity. This isconducted on 10 beverage brands in Vietnam and employed both qualitative and quantitative methods, in which the former is used to develop items for measuring constructs while the latter is applied to verify scales, model and hypotheses. Result shows that model of brand equity consists of four components of brand awareness, brand association, perceived quality, and brand loyalty. In particular,brand awareness has a positive effect on perceived quality;brand association has a nega

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Mokha, Anupreet Kaur. "Brand Equity, Brand Satisfaction, and Brand Loyalty." International Journal of Online Marketing 11, no. 3 (2021): 34–50. http://dx.doi.org/10.4018/ijom.2021070103.

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Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a mediating variable. Convenience sampling was used to collect data from 500 customers who were using online shopping websites, and the data was analyzed using confirmatory factor analysis followed by structural equation modeling (SEM) through AMOS

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Syed Alwi, Sharifah Faridah, Bang Nguyen, TC Melewar, Yeat Hui Loh, and Martin Liu. "Explicating industrial brand equity." Industrial Management & Data Systems 116, no. 5 (2016): 858–82. http://dx.doi.org/10.1108/imds-09-2015-0364.

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Purpose – The purpose of this paper is to explore brand equity from multiple perspectives (tangible and intangible) and their joint consequences, namely, on industrial buyers’ brand loyalty and their long-term commitment. The aim is to provide a more comprehensive framework of the buyer’s behavioral response in the business-to-business context by integrating both trust elements and industrial brand attributes (brand performance and industrial brand image). In addition, the study explores the mediation effects of trust and brand attributes on industrial buyers’ responses such as loyalty and lon

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Sharma, Rajesh. "Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry." Management and Labour Studies 42, no. 3 (2017): 167–89. http://dx.doi.org/10.1177/0258042x17721003.

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Brand equity has been often referred to as the increase in brand value by virtue of its name. Researchers have argued since long that the ultimate criterion of success in brand management is understanding brand equity’s contribution towards long-term sales as well as long-term profits. Store image plays a crucial role in building brand equity for sportswear retailers in a highly competitive and dynamic Indian market, for gaining substantial market share. Consumers use store image as an evaluative criterion for decision-making concerning retail outlet selection. This research intends to underst

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Munawaroh, Munawaroh. "The Impact of Logo Design Towards Customer’s Brand Image Perception: A Research of Logo Shapes And Colors in The Hotel Industry." Journal of Business on Hospitality and Tourism 1, no. 1 (2015): 13. http://dx.doi.org/10.22334/jbhost.v1i1.21.

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Brand image is how a brand perceived by the customer. The brand image perception shaped by certain attributes of the company that has been delivered through Corporate Visual Identity (CVI). CVI is a visible elements of a brand, often regarded as one aspect that creates company’s image through logo or symbol. The purpose of this research was to determine the significant impact between shapes and colors used in logo design and customers’ brand perception in hotel industry. This research was done with quantitative method where the data was primarily collected through distributing the questionnair

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Knox, Simon, and Cheryl Freeman. "Measuring and Managing Employer Brand Image in the Service Industry." Journal of Marketing Management 22, no. 7-8 (2006): 695–716. http://dx.doi.org/10.1362/026725706778612103.

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Chen, Xi, Ying Sun, and Yi Qi Zhou. "Establishing Brand Image through Product Color Design: Exploring Color Design Principles of Construction Machinery Products." Applied Mechanics and Materials 437 (October 2013): 922–25. http://dx.doi.org/10.4028/www.scientific.net/amm.437.922.

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Product color design is a powerful tool for establishing brand image. This paper analyzed the development status of construction machinery industry, and on the basis of that presented the necessity of establishing brand image through product color design in the construction machinery industry. Then after analyzing the special environment and people-related elements to be considered when designing construction equipment, and combined with successful brand image construction cases, proposed three principles for the product color design of construction machinery products.

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Ishaq, Muhammad Ishtiaq, Nazia Hussain, Ali Ijaz Asim, and Luqman J. Cheema. "Brand equity in the Pakistani hotel industry." Revista de Administração de Empresas 54, no. 3 (2014): 284–95. http://dx.doi.org/10.1590/s0034-759020140304.

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Brand equity is considered as the most important aspect of branding, which is a set of brands' assets and liabilities, its symbol or name that subtracts from or adds the value provided by a product or service to a firm and customers. The current research endeavor was to identify the interrelationship of customer-based brand equity dimensions (brand awareness, brand loyalty, brand image, and service quality) in Pakistani hotel industry. Data was collected from 821 consumers who experienced the services of Pakistani five star hotels from multiple locations. Mediating regression and stepwise regr

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Somjani, Avinash. "ENHANCING CUSTOMER RETENTION IN RETAIL INDUSTRY." INFORMATION TECHNOLOGY IN INDUSTRY 9, no. 1 (2021): 729–35. http://dx.doi.org/10.17762/itii.v9i1.193.

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With the pandemic grabbing up places all over the world, the decline in businesses, macro and micro, is inevitable. Among these businesses is the retail sector which plays an important role for any economy. Retail sector covers all the basic necessities that a human being needs.  Retail sector is dependent on many factors that drive the sales of a company and the most vital one is the customer retention. With eruption of technology it is highly important to underscore the importance of social media and advanced technology. The main reason for that is the number of options the customers h

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