Relevant bibliographies by topics / Brand image management

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Brand image management'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 April 2022

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Journal articles on the topic "Brand image management"

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Jin, S. Venus, and Ehri Ryu. "Instagram fashionistas, luxury visual image strategies and vanity." Journal of Product & Brand Management 29, no. 3 (2019): 355–68. http://dx.doi.org/10.1108/jpbm-08-2018-1987.

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Purpose Luxury fashion brands harness the power of Instagram and fashionistas for strategic brand management. This study aims to test interaction effects among luxury brand posts’ Instagram source type (brand versus fashionista), visual image type (product-centric versus consumer-centric) and consumers’ characteristics (vanity, opinion leadership and fashion consciousness) on brand recognition and trust. Design/methodology/approach A quantitative 2 (source type: brand versus fashionista) × 2 (branded visual image type: product-centric luxury versus consumer-centric luxury) between-subjects onl
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Chakraborty, Uttam, and Savita Bhat. "Credibility of online reviews and its impact on brand image." Management Research Review 41, no. 1 (2018): 148–64. http://dx.doi.org/10.1108/mrr-06-2017-0173.

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Purpose Brand image is considered as a signaling phenomenon because high brand image ensures quality product that can reduce consumer’s uncertainty. A strong brand image induces consumers to pay higher prices, which in turn provides competitive advantage and market success to a company. Online reviews, blogs and texts on brand usage experiences are more effective than oral communication to build a strong brand image. Online reviews on products create distinct places for brands in the consumer’s mind, and thus ultimately affect images of the brands. Therefore, the purpose of this study is to in
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Alić, Adi, Merima Činjarević, and Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands." Management & Marketing. Challenges for the Knowledge Society 15, no. 1 (2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.

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AbstractThe purpose of the present research is to explore the effect of brand image on brand loyalty and brand commitment to national and private label brands. Data was collected through a field survey via the store-intercept method. To test the research hypotheses, we used two samples, which implied the collection of usable 528 questionnaires. Confirmatory factor analysis was used to test the reliability, convergent, and discriminant validity of the constructs of interest. The structural equation modeling (SEM) technique was employed to analyze the effect of brand image on brand loyalty and b
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Watson, Anna, Natascha Katharina Lecki, and Mohamed Lebcir. "Does size matter? An exploration of the role of body size on brand image perceptions." Journal of Product & Brand Management 24, no. 3 (2015): 252–62. http://dx.doi.org/10.1108/jpbm-05-2014-0616.

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Purpose – This paper aims to investigate the role of body size on female consumers’ fashion brand image perceptions. Design/methodology/approach – An experimental design was used whereby the model’s body size in a fictitious advert was digitally manipulated to create four advertising images with an underweight, slender, average and obese model size (all other factors remained constant). Through an intercept survey of German female consumers, respondents were exposed to one of the four images, and asked questions pertaining to their brand image perceptions. Findings – The findings suggest that
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Jiang, Zhiqing, Shin’ya Nagasawa, and Junzo Watada. "Luxury fashion brand image building: the role of store design in Bally and Tod's Japan." Management Decision 52, no. 7 (2014): 1288–301. http://dx.doi.org/10.1108/md-11-2012-0809.

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Purpose – The purpose of this paper is to reveal how store design influences luxury brand image building in a competitive market through the case study of two luxury fashion brands – Bally and Tod's. Design/methodology/approach – Quantitative (questionnaires) and qualitative (interview) approaches are both utilized in this research study. The authors interviewed brand managers of Bally and Tod's Japan and then conducted questionnaires to 57 consumers and six brand managers. Correspondence analysis, multidimensional analysis, and rough set theory were utilized to analyze the data obtained from
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Pérez-Santamaría, Samanta, Mercedes Martos-Partal, and Álvaro Garrido-Morgado. "Identifying a private-label supplier on national brand." Journal of Product & Brand Management 28, no. 3 (2019): 432–43. http://dx.doi.org/10.1108/jpbm-06-2018-1908.

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Purpose The purpose of this study is to examine the effects of identifying suppliers on private label (PL) packaging on the perceived quality, brand image, loyalty intention and relative price of the national brands (NB) produced by dual manufacturers, considering the possible moderating effects of the images of both the NB and PL. Design/methodology/approach The study uses an experimental setting with two different categories of grocery products. Findings The empirical evidence reveals different effects of PL supplier identification, according to brand images. Research limitations/implication
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Park, C. Whan, Bernard J. Jaworski, and Deborah J. MacInnis. "Strategic Brand Concept-Image Management." Journal of Marketing 50, no. 4 (1986): 135–45. http://dx.doi.org/10.1177/002224298605000401.

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Conveying a brand image to a target market is a fundamental marketing activity. The authors present a normative framework, termed brand concept management (BCM), for selecting, implementing, and controlling a brand image over time. The framework consists of a sequential process of selecting, introducing, elaborating, and fortifying a brand concept. The concept guides positioning strategies, and hence the brand image, at each of these stages. The method for maintaining this concept-image linkage depends on whether the brand concept is functional, symbolic, or experiential. Maintaining this link
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Park, C. Whan, Bernard J. Jaworski, and Deborah J. Maclnnis. "Strategic Brand Concept-Image Management." Journal of Marketing 50, no. 4 (1986): 135. http://dx.doi.org/10.2307/1251291.

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Bouchenoire, Jean Léon. "Brand Integration: Total Image Management." Design Management Journal (Former Series) 11, no. 2 (2000): 10–14. http://dx.doi.org/10.1111/j.1948-7169.2000.tb00013.x.

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Loureiro, Sandra Maria Correia. "Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context." International Journal of Retail & Distribution Management 45, no. 10 (2017): 1095–113. http://dx.doi.org/10.1108/ijrdm-10-2016-0196.

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Purpose The purposes of this paper are to explore the effects of brand credibility, brand familiarity and brand image on brand attachment and brand attitude; and to test how a grocery product category and the perception of quality of own-label brands vs manufacturer brands moderate the inter-relationship of brand credibility, brand familiarity and brand image on brand attachment and brand attitude. Design/methodology/approach A survey is administered to a quota sample of Portuguese supermarket shoppers via a face-to-face personal interviewing method. The survey was conducted in Lisbon, Amadora
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Dissertations / Theses on the topic "Brand image management"

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Todd, Louise A. "Festival images : brand image and stakeholders' brand relationship types at the Edinburgh Festival Fringe." Thesis, Edinburgh Napier University, 2011. http://researchrepository.napier.ac.uk/Output/4344.

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The Edinburgh Festival Fringe (The Fringe) is the largest arts festival in the world and it has inspired the creation of similar festivals world-wide. Since its conception in 1947, the Fringe has demonstrated significant growth in visitor numbers; ticket sales; and its economic contribution. Despite this, the sustainable future of Edinburgh's festivals is debated as Edinburgh, ‘the Festival City', faces threats from other festival destinations. Festivals position Edinburgh creatively in contrast to the city's traditionally perceived image as a cultural-historic centre. Despite this, little res
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Morris, Andrea Leigh. "Assessing brand image transfer in sponsorship." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/5347.

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Thesis (MComm (Business Management))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer knowledge about organisational offerings to consumers and communicate how organisations are able to satisfy consumers‟ needs. Satisfying consumers‟ needs is a key philosophy of marketing, thus, it is an important objective for marketing managers to transfer knowledge to consumers about their need-sati
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Grundström, Moa, and Mathilda Gammelgård. "En alternativ image : Hur alternativa förpackningar utvecklar varumärkets image." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161316.

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De globala miljöförändringarna kan inte längre förnekas, vilket skapat fler kritiska konsumenter, som ställer högre krav på företag att ta mer ansvar för sin produktion och förpackningar pekas ut som en stor miljöbov. Förpackningarnas fundamentala roll att skydda produkter under frakt har nu förändrats och förpackningar har gått till att vara återvunna, återanvändningsbara eller obefintliga. Paketeringen beskrivs inom marknadsföringsfältet som en viktig kommunikationskanal och många varumärken är inte villiga att ge upp denna fördel genom att totalt förändra dess utseende. Denna studie tar ans
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Hultman, Emma, Sylvio Hardy Razafimandimbison, and Ramin Nazem. "Aligning Brand Identity with Brand Image : An evaluation of a proposed method." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26776.

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Branding and the management of brands has become a highly prioritized aspect for com-panies to maintain lasting competitive advantage and to provide meaning to consumption. Therefore companies have adopted an inside-out approach in order to manage their brand. The challenge with an inside-out approach is to align the internal brand identity,what brands communicate, with the external brand image, what consumers perceive. Therefore two questions are crucial to answer; how does the brand want to be perceived and how is the brand actually perceived? There is a risk that gaps occur in the communica
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Pikas, Christina K. "Blog Searching for Competitive Intelligence, Brand Image, and Reputation Management." Information Today, Inc, 2005. http://hdl.handle.net/10150/106424.

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Reviews why it is important to search blogs for competitive intelligence, reputation management, and brand image management. Describes the structure of blogs and how to format searches in several search engines to effectively retrieve this information.
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Falk, Jenny, and Baobao He. "Management perception on the importance of corporate social responsibility for brand image: : A case study of Husqvarna." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18286.

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This master thesis focus on corporate social responsibility (CSR) and the relation to brand image. The topic was chosen because of the lack of research in this type of field. Previous research has suggested that there might be a bond between CSR and the brand image of a company, however, no confirmations has been done. The case study was done with in-depth interviews with Husqvarna’s CSR manager and marketing manager. The case study was also done with the help of Husqvarna’s sustainability report. Results from this study shows that brand image is affected positively by CSR. For Husqvarna, it i
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Blomkvist, Camilla, Mikaela Johansson, and Amanda Lindeberg. "Understanding the relationship between Brand identity and Brand image : A case study of Coop." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19419.

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Background: When it comes to brand communication, gaps can arise. These occur when the brand management’s view of the brand does not match the customers’ Brand image. In order to prevent reputation crises brand managements need to monitor the Brand identity and Brand image and identify possible gaps. Purpose: To identify and analyse what communication gaps that can occur between a company’s Brand identity and customers’ Brand image. Research question: What communication gaps can occur between a company’s Brand identity and the customers’ Brand image? Theory: Marketing Communication, Sender-Rec
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Kang, Seowha. "How do Korean automobile companies adapt brand management to the Swedish market : The case of Kia Motors Sweden AB." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10687.

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The concept of brand management has increased attention in recent years. Building andmaintaining a brand provides valuable growth and profitability for a company. To establish astrong brand, a company creates its brand identity for products and differentiates it from otherproducts. Brand identity and brand image are integrated with brand management, andcommunication is needed to convey brand image (or identity) to brand identity (or image).Brand identity is the internal view of a company, and the brand image is the external view byits customers. Between brand identity and brand image, factors
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Chen, Chao, and Jiayan Liu. "Brand Adapting Management in Merger and Acquisition : A Case Study of Geely/Volvo's Brand Acquisition." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12268.

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The premise of this thesis is to conduct a research regarding the connection of brand image, brand identity, brand positioning with brand adapting management. The significant purpose of this thesis is for better understanding how a Chinese auto corporation can effectively manage and adapt an acquired foreign brand in Chinese market. In order to reach this purpose, a case study of Geely/Volvo’s acquisition has been carried out which entailed company visit (Volvo Brand Experience Center), interviews with Volvo brand specialists, Volvo dealer and Chinese market expert. The Theoretical Framework d
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Lindstedt, Alexandra, Christoffer Tilstam, and Annie Toster. "The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?" Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9962.

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<p>Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ”The Carlforsska experience”. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ”The Carlforsska experience”. Studien visade att reklamfilmen ”The Carlforsska experienc
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Books on the topic "Brand image management"

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John, Foley. Balanced Brand. John Wiley & Sons, Ltd., 2006.

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Ind, Nicholas. Living the Brand. Kogan Page Publishers, 2007.

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Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.

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Oburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.

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Pina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.

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1947-, Cowking Philippa, ed. Branding in action: Cases and strategies for profitable brand management. McGraw-Hill, 1993.

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Whittaker, Helen. The role of pack design in brand image creation: A designer's viewpoint. University College Dublin, 1996.

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Corporate reputations: Strategies for developing the corporate brand. Kogan Page, 1994.

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Dowling, Grahame R. Corporate reputations: Strategies for developing the corporate brand. Kogan Page, 1994.

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Baltes, Martin. Absolute Marken, Labels, Brands. Orange Press, 2004.

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Book chapters on the topic "Brand image management"

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Lin, Zhibin, and Xinming He. "The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image." In Advances in Chinese Brand Management. Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-352-00011-5_13.

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Mensah, Kobby. "Change in Party Leadership, Party Brand Image and Voter Choice." In Political Marketing and Management in Ghana. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-57373-1_3.

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Sattler, Henrik, Oliver Schnittka, and Franziska Völckner. "An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships." In Quantitative Marketing and Marketing Management. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-3722-3_25.

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Cubillo-Pinilla, José María, Alicia Blanco-González, Cristina Marín-Palacios, and Mariano Méndez-Suárez. "Measuring the Country Brand Image: Implications to Manage the Smart Cities." In Innovation, Technology, and Knowledge Management. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-40895-8_13.

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Orians, Wolfgang. "Image, Produkt und Marke. Brand Management am Beispiel der Unternehmensgruppe Freudenberg." In Distinktion und Deutungsmacht. VS Verlag für Sozialwissenschaften, 2005. http://dx.doi.org/10.1007/978-3-322-80712-0_10.

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Osman, ‘Ismah, Husniyati Ali, Imani Mokhtar, Fatimah Setapa, and Ahmad Baihaqi Abd Malek. "Corporate Image and Brand Identification of Islamic Banks: The Perspective of Customers." In Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014). Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-287-426-9_26.

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Liao, Jun-feng, and Lin-lin Zhong. "The Effect of Brand Image on Online Service Failure: Basing on Mainland China Online Retailing." In The 19th International Conference on Industrial Engineering and Engineering Management. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38427-1_118.

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Cahyani, Bonita Dwi, and Francy Iriani. "The Influence of Price, Brand Image, and Product Attribute to Consumer Attitude of Fast Food Restaurant in Jakarta." In Contemporary Management and Science Issues in the Halal Industry. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-2677-6_24.

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Egger, Roman, Oguzcan Gumus, Elza Kaiumova, Richard Mükisch, and Veronika Surkic. "Destination Image of DMO and UGC on Instagram: A Machine-Learning Approach." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_31.

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AbstractSocial media plays a key role in shaping the image of a destination. Although recent research has investigated factors influencing online users’ perception towards destination image, limited studies encompass and compare social media content shared by tourists and destination management organisations (DMOs) at the same time. This paper aims to determine whether the projected image of DMOs corresponds with the destination image perceived by tourists. By taking the Austrian Alpine resort Saalbach-Hinterglemm as a case, a netnographic approach was applied to analyse the visual and textual posts of DMO and user-generated content (UGC) on Instagram using machine learning. The findings reveal themes that are not covered in the posts published by marketers but do appear in UGC. This study adds to the existing literature by providing a deeper insight into destination image formation and uses a qualitative approach to assess destination brand image. It further highlights practical implications for the industry regarding DMOs’ social media marketing strategy.
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Takahashi, Naoki, Takashi Sakamoto, and Toshikazu Kato. "Visualization of Brand Images Extracted from Home-Interior Commercial Websites Using Color Features." In Human Interface and the Management of Information: Information, Design and Interaction. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-40349-6_18.

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Conference papers on the topic "Brand image management"

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Putri, Annisa Dieni Eka, Indarini, and Dudi Anandya. "The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty." In Proceedings of the 16th International Symposium on Management (INSYMA 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.

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Grubor, Aleksandar, Nenad Đokić, and Nikola Milićević. "Measuring Brand Equity and Brand Image in Marketing Research." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_18.

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Wardhana, Ali, and Yulia. "The Impacts of Brand Image, Brand Love, and Brand Trust on Brand Loyalty: Case Study on Coffee Drinks." In 18th International Symposium on Management (INSYMA 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210628.027.

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Li, Li, Xiaogang Liu, and Jun Li. "Apparel Brand Image Management Based on Knowledge Management." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5577084.

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MBAN, Paterne Micha MBELANGANI, and Sevtap ÜNAL. "Brand Embarrassment: Antecedents and Outcomes Variables." In Japan International Business and Management Research Conference. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/jibm.v1i1.228.

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The present study aimed to investigate the role of negative feelings on the consumer buying decision. The influence of a brand image, the need for social approval, and negative brand self- expressiveness on brand embarrassment, as well as the influence of embarrassment on brand hate and brand detachment, mediated by interpersonal influence, were investigated. Findings revealed that brand image and the need for social approval do not have any influence on brand embarrassment, while the negative brand self-expressiveness does predict brand embarrassment. On the other side, the findings revealed
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Rachmawati, Anita Dewi, Heny Hendrayati, and Vanessa Gaffar. "The Analysis of Brand Image and Brand Awareness on Purchase Decisions." In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210831.092.

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Li, Jing, Yongsheng Jin, and He Bu. "Construction of Telecom Brand Image Model." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5577095.

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Chen, Yang, and Haoran Qin. "The Relationship Research Between Brand Association, Brand Awareness, Brand Satisfaction, and Brand Loyalty in Three Squirrels’ Virtual Image." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.524.

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Franjković, Jelena. "RETAILER’S SLOGAN IN THE FUNCTION OF PRICE IMAGE." In 5th International Scientific Conference – EMAN 2021 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/eman.2021.467.

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The image of the retail brand and the price image of the retailer are of significant importance for achieving a competitive advantage and long-term strengthening of the overall image. Retailers’ slogans should reflect their overall strategy and facilitate and consolidate the desired positioning in the minds of customers, ie consumers. The paper studies retailers with predominantly food products, i.e., high-turnover products. Retailers who sell products of different brands find it more difficult to manage and control the positioning of their brand, and the price image also plays a significant r
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Yang, K. F., H. W. Yang, W. Y. Chang, and H. K. Chien. "The effect of service quality among customer satisfaction, brand loyalty and brand image." In 2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2017. http://dx.doi.org/10.1109/ieem.2017.8290299.

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