Relevant bibliographies by topics / Brand Imagery

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand Imagery'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Brand Imagery"

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Gavilan, Diana, and Maria Avello. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery." SAGE Open 10, no. 4 (2020): 215824402097748. http://dx.doi.org/10.1177/2158244020977484.

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This research provides evidence of the role played by a brand in the stimulation of mental imagery. We anticipate that a familiar (vs. unfamiliar) brand will evoke higher levels of visual mental imagery in the consumer. In addition, if the consumer exhibits favorability toward the brand, the visual mental imagery evoked will be enhanced. Therefore, we provide evidence of the moderating role of brand favorability in the relationship between brand familiarity and visual mental imagery. Our findings suggest that brands are evocative and are able to enhance (or reduce) information processing and,
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Cherian, Krupa Miriam, Simmy Kurian, and Hareesh N. Ramanathan. "Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India." Journal of Telecommunications and the Digital Economy 11, no. 2 (2023): 212–32. http://dx.doi.org/10.18080/jtde.v11n2.706.

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The increased dependence of customers on smart technology for convenience has motivated marketers to turn to new-age technologies for the representation of products and promotion of brands. This study analyses the influence of mental imagery generated by augmented reality on brand personality and brand association for skincare/cosmetics products among women in India. The cross-sectional study collected data through the mall intercept method. The significance of this study is the usage of real brands and gathering real experiences towards mental imagery evoked using virtual try-on links. The or
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Zhang, Ning, Liqin Yu, Alex S. L. Tsang, and Nan Zhou. "Should spokes-characters be dynamic? The interaction effects of spokes-character dynamism and brand personality on consumers’ evaluation." European Journal of Marketing 55, no. 5 (2021): 1516–38. http://dx.doi.org/10.1108/ejm-10-2018-0718.

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Purpose The purpose of this paper is to examine the interaction effects of spokes-character dynamism (high vs low) and brand personality (sincere vs competent) on consumers’ evaluation and the mediating role of processing fluency. Design/methodology/approach Two experiments were conducted to test the hypotheses. Study 1 establishes the interaction effect between evoked spokes-character dynamism and brand personality on brand trust and examines the mediating role of processing fluency. By introducing a control group and using purchase intention as the dependent variable, Study 2 further extends
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Kurtcu, Fatih. "Analyzing the value of brand in terms of visual imagery." New Trends and Issues Proceedings on Humanities and Social Sciences 2, no. 1 (2016): 338–43. http://dx.doi.org/10.18844/prosoc.v2i1.316.

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Today’s mankind living in the world surrounded with signs, imagery, shapes and symbols and as tells his views, ideas by use of those signs. Imagery are created signs which are representing things that were shown. As Lepert (2009) “The imagery are not mined like ore; they are constructed for the purpose of performing some function within a given sociocultural matrix. As Berger (2010) “An imagery is a sight which has been recreated or reproduced”.Advertising imagery are produced to sell and to increase sales as providing to desire of objects. Such that imagery plays as an important role
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Boyd, Callum S., Elaine L. Ritch, Christopher A. Dodd, and Julie McColl. "Inclusive identities: re-imaging the future of the retail brand?" International Journal of Retail & Distribution Management 48, no. 12 (2020): 1315–35. http://dx.doi.org/10.1108/ijrdm-12-2019-0392.

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Purposeto examine consumers' perceptions of retail brand representations of gender-oriented and/or sexuality-oriented identities. The authors explore the value of developing more progressive, inclusive brand values to support more effective retail brand communications and imagery.Design/methodology/approachPhoto elicitation, utilising LGBTQIA+/sexuo-gendered imagery from retail brand marketing communications, facilitated discussion within focus groups representing various genders, age generations and sexualities.FindingsYounger generations indicate a preference for fluid gender and sexuality a
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Cook, William A. "Editorial: Toning Up Brand Imagery." Journal of Advertising Research 31, no. 3 (1991): 7. https://doi.org/10.1080/00218499.1991.12466770.

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Li, Min, and Wonjun Chung. "Enhancing brand experience and brand authenticity: The role of octomodal mental imagery and social presence." PLOS One 20, no. 4 (2025): e0321883. https://doi.org/10.1371/journal.pone.0321883.

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This study investigated the impact of Octomodal Mental Imagery (OMI) on brand experience and authenticity in advocating sustainable development and responding to the lack of brand experience and customers’ growing demand for authentic brands. The research employed online questionnaire surveys and data collection via Sojump, resulting in 428 valid responses. The collected data were subjected to quantitative analysis, and the study’s hypotheses were tested using structural equation modeling. The results showed that all the sensory attributes of OMI (visual, auditory, tactile, gustatory, olfactor
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Hooten, Mary Ann, Kristina Noeva, and Frank Hammonds. "The Effects of Homosexual Imagery in Advertisements on Brand Perception and Purchase Intention." Social Behavior and Personality: an international journal 37, no. 9 (2009): 1231–38. http://dx.doi.org/10.2224/sbp.2009.37.9.1231.

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This study was aimed at examining the effects of homosexual imagery in print advertisements on consumers' perceptions of the brand and intentions to purchase the product. Brand perceptions and purchase intentions were measured before and after participants were exposed to various advertisements including gay, lesbian, and heterosexual imagery. Results indicated that homosexual imagery had a negative effect on brand perceptions and purchase intentions. This effect was mediated by the salience of the homosexual imagery. Further research recommendations are made.
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Kim, Young-Ju, An-Yong Jung, and Jun-Sang Yeo. "Effect of Brand Logo Type on Attitude toward Far Brand Extension : Mediating Role of Construal Level and Perceived Brand Breadth." Korean Logistics Research Association 34, no. 6 (2024): 43–54. https://doi.org/10.17825/klr.2024.34.6.43.

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Most previous studies have focused on the negative effects of far brand extensions. However, this study aimed to explore the possibility of positive responses to far extensions when using symbol (non-word) marks instead of word marks. Specifically, we investigated whether brand logo type influences attitudes toward far brand extensions and examined the sequential mediation effect of construal level and perceived brand breadth on this relationship, moderated by mental imagery. As a result of Experiment 1 revealed a significant difference in attitudes toward far brand extensions between groups e
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Mugumbate, Tatenda. "SPECIFICS OF ZIMBABWE BEER CONSUMERS PERCEPTION IMAGERY IN APPLICATION TO RUSSIAN BRANDS." Ekonomika i upravlenie: problemy, resheniya 6/7, no. 159 (2025): 109–13. https://doi.org/10.36871/ek.up.p.r.2025.06.07.013.

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The global beer market is becoming increasingly competitive, and consumer image is a key to brand success. In Zimbabwe, a rise in the popularity of imported beer, like Russian ones, presents a unique opportunity for examining how cultural, economic, and sensory aspects make contributions to consumer imagery and favorability. This review examines the specifics of Zimbabwean consumer perception of beer with a focus on describing imagery of Russian beer brands. It examines how cultural variation, trade historical ties, and brand tactics influence Russian beer consumption in a market where the loc
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Dissertations / Theses on the topic "Brand Imagery"

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Gonzalez, Camilla, and Sanne Swedenås. "Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42852.

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Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. As a consequence, some consumers are starting to put higher demands on social sustainability by spreading condemnations. This is to prevent injustices such as child labour and modern slavery. The condemnation can be in the form of negative word-of- mouth or by boycotting the brand. This is something that ca
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Aagerup, Ulf. "The Impact of User Weight on Brands and Business Practices in Mass Market Fashion." Licentiate thesis, Department of Business Administration School of Business, Economics and Law University of Gothenburg, Gothenburg, Sweden, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31482.

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Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices. To shed some light on the subject, I have conducted two studies. The first attempts to illustrate what effect, if any, user imagery has on fashion brands. It is an experiment designed to show how the weight of users affects consumers’ perceptions of mass market fashion brands. The findings show that consumers’ impressions of
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Parker, Brian Thomas. "This brand's for me brand personality and user imagery based self-congruity /." [Gainesville, Fla.] : University of Florida, 2005. http://purl.fcla.edu/fcla/etd/UFE0012900.

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Carvalho, de Almeida Pedro Alexandre Santos. "Brand archives : the rescuing of locally specific brand imagery as a graphic design response to the globalization of visual identity." Thesis, University of the Arts London, 2012. http://ualresearchonline.arts.ac.uk/5689/.

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Visual identity can be understood as the result of the application of graphic design methods aimed at inter-brand differentiation, which paradoxically is leading to “homogenizing identities” (Bell, 2004). The globalization of visual identity is a phenomenon that can be observed not only among global brands competing with each other, but also in locally specific heritage brands that relinquish distinctive elements of their identity to resemble the global. In many cases, their specificities end up being distorted, blurred, or lost, and the richness of what is historically and culturally unique a
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Erlandsson, Maria, and Elin Forslund. "Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments?" Thesis, Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-28503.

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Title: Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments? Authors: Elin Forslund and Maria Erlandsson Supervisor:Ulf Aagerup Level: Bachelor thesis in marketing (15 ECTS). Spring 2015. Key concepts: Fashion, Intermediary Luxury, Brand Identity, Brand Image, User Imagery and Self-image Congruence. Purpose: The purpose of this study is to review the sizes available in store by three leading intermediary luxury fashion brands offered in the UK and compare it with the actual body shapes of the female UK populati
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Lemmer, Su-Marie. "Brand loyalty to arts festivals : case of KKNK / Su-Marie Lemmer." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8493.

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The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role of branding in tourism marketing. Secondly, a literature study was conducted to analyse the concept brand loyalty. Thirdly, the results of the empirical research were discussed and finally the conclusions were drawn from the research and recommendations were made with regard to visitors’ loyalty to the KKNK. Literature indicated that when marketing a tourism product or service
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Svedulf, Hanna, and Kristin Martinsson. "Varumärken : Ur barns perspektiv." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16823.

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Dagens teknologiska utveckling har bidragit till vårt mediaintensiva samhälle som iallt större utsträckning har övergått till ett konsumtionssamhälle. Trots Sverigesrestriktioner gällande marknadsföring riktat till barn, står barn för stora delar avlandets konsumtion, vilket inte minst förstärkts genom internets utveckling. Dagensbarn är rikare än någon annan generation genom tiderna, vilket är något företag i daguppmärksammat vid utformandet av marknadsföring och produkter. Varumärken harfått en större betydelse på den konkurrenssatta marknaden, inte minst bland barn.Uppsatsens syfte är att i
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Bogicevic, Vanja Bogicevic. "Service Preview Using Virtual Reality: Enhancing Hotel Pre-Experience." The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1525358474437145.

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Ahlbom, Joel, and Daniel Andersson. "E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them." Thesis, Högskolan i Halmstad, Centre for International Marketing and Entrepreneurship Research (CIMER), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40354.

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Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. Further we will see what attributes consumers associate with typical users of e-bikes. Theory: To test our research question we chose our main theory of the matching process between self-image and typical user. Prior studies on e-bikes in areas as typical users and environment w
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Sjöstedt, Anna, and Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

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The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the consumers. The study was quantitative with a survey design. A sample of 109 respondents participated. Brand identity and brand image was the focus of the study and was measured in three companies; Odd Molly, Filippa K and Björn Borg. These three were selected partly because of their different profiles. One survey was sent to the companies and one survey was distributed to the consumers. The majority of the questions in the surveys were based on a model designed to mea
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Books on the topic "Brand Imagery"

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Marcie, Stuchin, ed. Shops & boutiques 2000: Designer stores and brand imagery. PBC International, 1998.

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Galligan, Kevin F. The usefulness of qualitative research in examining brand imagery. UniversityCollege Dublin, 1991.

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Coleman, LiPuma, Segal & Morrill, Inc., ed. Package design & brand identity: 38 case studies of strategic imagery for the marketplace. Rockport Publishers, 1994.

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Romano, Rino. America's ad icons. Films for the Humanities & Sciences, 2005.

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R, Kahle Lynn, and Kim Chʻung-hyŏn 1950-, eds. Creating images and the psychology of marketing communications. Lawrence Erlbaum Associates, Publishers, 2006.

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1934-, Cross Mary, ed. A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, 2002.

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Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.

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Albisser, Matthias. Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.

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H, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. Routledge, 2008.

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Martínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.

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Book chapters on the topic "Brand Imagery"

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Lubin, Laurence. "The Power of Imagery to Inform Brand Platform Development." In How to Build Your Brand. Productivity Press, 2022. http://dx.doi.org/10.4324/9781003223313-50.

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Wiedmann, Klaus-Peter, and Jannick Bettels. "What Kind of Product Do I Expect from this Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_81.

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Gastal, Manuela, Fernando Jorge Matias Sanches Oliveira, and Daniel Raposo Martins. "Imagery Analysis Requirements in the Context of Brand Visual Language: The Case of Fiat Mobi." In Springer Series in Design and Innovation. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-73705-3_15.

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Albisser, Matthias. "Marke und Markenkommunikation." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_2.

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ZusammenfassungDie Kapitel 2, 3 und 4 legen die theoretischen Grundlagen dieser Arbeit dar, die den Einfluss von Brand Content als eine Form der Markenkommunikation auf das Markenimage untersucht. Dazu werden in diesem Kapitel die Begriffe Marke, Markenidentität, Markenimage, Markenpositionierung und Markenkommunikation beleuchtet.
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Albisser, Matthias. "Userperspektive auf Brand Content: Der Uses-and-Gratifications-Ansatz." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_3.

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ZusammenfassungIm vorangegangenen Kapitel über «Marke» wurde unter anderem auf die Markenkommunikation eingegangen. Die klassische Markenkommunikation folgt einer Unternehmensperspektive, anhand welcher funktionale oder emotionale Nutzen vermittelt werden und ein entsprechendes Markenimage aufgebaut werden soll. Durch die Informationsflut und ein selbstbestimmtes Userverhalten im digitalen Raum muss sich Markenkommunikation jedoch zunehmend an den Usern ausrichten und diesen einen Mehrwert bieten. Dieses Kapitel fokussiert anhand des Uses-and-Gratifications-Ansatzes auf diese Userperspektive.
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Albisser, Matthias. "Empirisches Vorgehen." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_6.

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ZusammenfassungDie vorliegende Arbeit hat zum Ziel, herauszufinden, wie sich informativer und unterhaltender Brand Content auf Markenimagedimensionen auswirkt Im vorherigen Kapitel wurde der aktuelle Forschungsstand mit Bezug zu dieser Frage diskutiert. Bestehende Forschung hat gezeigt, dass die Wirkung von Brand Content auch vom Kommunikationskanal und von der Art Marke, die den Brand Content ausspielt, abhängt.
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Albisser, Matthias. "Informationsverarbeitung und Wirkung von Markenkommunikation." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_4.

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ZusammenfassungIm Rahmen dieser Arbeit geht es um den Einfluss informativen und unterhaltenden Brand Contents auf das Markenimage. Dazu sollen im ersten Teil dieses Kapitels die menschlichen Prozesse bei der Verarbeitung von Markenbotschaften (Informationsverarbeitung) beleuchtet werden, im zweiten Teil des Kapitels geht es um Priming- und Schema-Effekt.
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Albisser, Matthias. "Diskussion." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_8.

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ZusammenfassungIn diesem abschliessenden Kapitel folgt eine Diskussion der Resultate der empirischen Arbeit. Zuerst wird die Ausgangslage der Studie rekapituliert und die Relevanz der Arbeit nochmals dargelegt. In den Abschnitt 8.2 bis 8.4 werden die durch die Studie erhaltenen Resultate reflektiert und in die bestehende, in Kapitel 5 dargelegte Literatur eingeordnet.
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Albisser, Matthias. "Resultate: Der Einfluss des Brand Contents auf das Markenimage." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_7.

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Albisser, Matthias. "Forschungsstand, Hypothesen und Forschungsmodell." In Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-35711-5_5.

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ZusammenfassungIn diesem Kapitel werden unter Berücksichtigung der theoretischen Grundlagen und des aktuellen Forschungsstandes Hypothesen über die Wirkung von Brand Content auf das Markenimage hergeleitet.
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Conference papers on the topic "Brand Imagery"

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Fahmi, Kevin Jonathan, Samira Maharani, Dian Riefita Syarief, and Lily Leonita. "Analysis of the Influence of Electronic Word of Mouth on Brand Image and Purchase Intention in Local Skincare Brands." In 2025 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI). IEEE, 2025. https://doi.org/10.1109/iatmsi64286.2025.10985729.

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Juliawan, Andhika Tri, Novita Permata Hati, Yuniarty, and Aryo Bismo. "The Influence of Social Media Marketing Elements on Consumer Brand Engagement and Its Impact on Brand Awareness and Brand Image." In 2023 4th International Conference on Data Analytics for Business and Industry (ICDABI). IEEE, 2023. http://dx.doi.org/10.1109/icdabi60145.2023.10629362.

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Raposo, Daniel, Fernando Moreira Da Silva, Ricardo Correia, Rogério Ribeiro, João Neves, and Jose Silva. "Brand Marks examination. Empirical study of graphic parts in their relation to contrast, recognition, and memorization." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001985.

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Brand Visual Identity is an identification system that, with flexibility, ensures the unity and coherence of visual communication (in multiple media: physical as products, objects, or graphics; architectural and ambiance; audio-visual; digital and virtual).Brand Marks occupy a top place in the good performance of most Brand Visual Identity systems, even when these rely more on imagery and use Brand Marks with less expressiveness. In dynamic Visual Identity systems, the Brand Marks may constitute themselves as systems within the Brand Visual Identity supersystem.This study aims to dissect exist
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Akahoshi, Sakura, Kengo Shintani, Yota Sekiguchi, Tomoya Sakata, Samuel Sanjaya, and Makoto Itoh. "Trust in Images of Autonomous Vehicle Brands in Japan." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006522.

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While autonomous driving technology is expected to become a new mobility, brand trust, and image play an important role in users. In this study, we aimed to clarify the trust and image of specific AV brands and users. We surveyed 25 brands from Asia, Europe, and the U.S. to investigate the impact of trust, brand image, and word images. As a result, Japanese companies were ranked as the most trusted brands, and brand recognition greatly impacted trust. In addition, brands with low recognition are less likely to gain trust, and differences in brand image are also related to trust. From there, we
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Eickel, Bianca, and Richard Perassi. "The evolution graphic-symbolic communication positioning of the Multilaser technological brand." In LINK 2021. Tuwhera Open Access, 2021. http://dx.doi.org/10.24135/link2021.v2i1.97.

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With the globalization process, the concept of technology is widespread in the construction of a more simplified society (Harvey, 2008). Over time, technology evolves and transforms, during this process, communication and culture follow the changes. Companies inserted in this sociocultural network seek to communicate with the consumer, and thus the positioning is irrefutable in this marketing process. If technology, communication, and culture change and transform over time, then brand positioning must also follow this movement (Sant'Anna, 1998). Advertising uses the word technology as a sales
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Aguilar, Diego, and Francisco Arbaiza. "The Role of Fitness Influencers in Building Brand Credibility through Distorted Imagery of Healthy Living on Instagram." In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476251.

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Căpraru, Mădălina. "TRADITIONAL CULTURAL CAPITAL ELEMENTS IN ADVERTISING – CASE STUDY: NAPOLACT AND COVALACT." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b2/v3/08.

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The advertising of Romanian brands has known a sterling `invasion` of traditional themed messages. One of the most prominent adverts belongs to the `Undelemn de la Bunica` brand, which took off in the 1998. The creators of this brand were the ones that set a trend of using traditional themed messages in the field of advertising. The communist era has forced a fake, populist traditional image to justify its political discourse. In a society fed up with such traditional populist messages, a new brand that uses the idyllic `Bunica (Grandma)` appears. `Undelemn de la Bunica` brings forth the child
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Bao, Qian, Fangchao Yang, and Pinzhe Zhao. "Exploring Generative AI Empowerment in City Brand Building from a Human-Factors Perspective: An Empirical Study Based on Wuhan City Emoji." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006335.

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The application of generative AI in enhancing the cultural identity of cities within the context of urban branding presents a novel perspective. Emojis, as vivid, engaging, and easily disseminated communication media, have become a crucial means of interaction in contemporary society. This study, based on a human factors engineering perspective, takes the design of Wuhan city-themed emojis as an empirical case study. Initially, a comprehensive literature review and semi-structured interviews were conducted to collect diverse data from Wuhan residents, tourists, frequent emoji users, and design
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Ribeiro, Rogério, Daniel Raposo, Rita Almendra, and João Neves. "Visual Thinking Through Diagrams." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003530.

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The purpose of this paper is to identify what kind of schemas or diagrams are most functional as a way of visualizing and transposing ideas.It aims to gather knowledge about how some ideas were interpreted after visualizing visual schemes, especially abstract concepts and the union of dispersed information. Currently, the intangible concepts that define a brand become increasingly complex to express and are almost never fully transmitted to internal and external stakeholders of the entity, creating in the mind of each one, a brand image little related to other aspects, goals and visions that t
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Unurlu, Çiğdem, Ayşe Akyol, and Dilek Altaş. "The Relationships between Destination Brand Image, Destination Brand Loyalty and Word of Mouth Behaviour." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00831.

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This article documents a study and model of the destination brand image, destination brand loyalty and word-of-mouth behaviour (WOM). Therefore, the literature review consists of three parts namely destination brand image, destination brand loyalty and word-of-mouth behaviour. Destination brand image can be defined as the reasoned perceptions consumers attach to specific brands. Destination brand loyalty can be defined as the main source of customer-based brand equity. Brand loyalty was defined as the attachment a customer has to a brand. Lassar et. al. noted that brand equity stems from the g
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Reports on the topic "Brand Imagery"

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Yu, Ui-Jeen, and Hyun-Hwa Lee. Effect of Brand Familiarity and Brand Loyalty on Imagery Elaboration in Online Apparel Shopping. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-530.

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Cho, Eunjoo, Ui-Jeen Yu, and Ann Marie Fiore. The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-42.

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Woo, Hongjoo, and Byoungho Jin. Single Brand with Multiple Country Images: The Effects of M&A and Offshoring on Apparel Brand Credibility and Prestige across Brand Tiers. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1880.

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Cho, Eunjoo, Ann Marie Fiore, and Daniel W. Russell. Cross-Cultural Validation of a Fashion Brand Image Scale. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-41.

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Lee, Hyun-Jung, Ji-Yeon Lee, and Kyu-Hye Lee. Brand Image and Evaluation Factors of Fashion Product Advertisement. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-656.

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Frazier, Barbara J. Role of the physical environment in creating an academic major brand image. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1759.

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Jin, Byoungho, Heesoon Yang, Naeun Kim, and Minji Jung. The role of prototypical brand image on shaping country image and product quality evaluation: A cross-cultural examination. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1782.

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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Huang, Ran, and Sejin Ha. The Role of Need for Cognition in Consumers' Mental Imagery: A Study of Visual Social Media of Fashion Brands. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1307.

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van Zummeren-Moreno, Guillermo, and Rosario Haro. No-Do en la construcción de imagen marca país en el primer franquismo (1943-1951)/No-Do in the construction of Country Brand Image in the first Francoism (1943-1951). Revista Internacional de Relaciones Publicas, 2019. http://dx.doi.org/10.5783/rirp-18-2019-03-29-52.

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