Books on the topic 'Brand Imagery'
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Marcie, Stuchin, ed. Shops & boutiques 2000: Designer stores and brand imagery. PBC International, 1998.
Find full textGalligan, Kevin F. The usefulness of qualitative research in examining brand imagery. UniversityCollege Dublin, 1991.
Find full textColeman, LiPuma, Segal & Morrill, Inc., ed. Package design & brand identity: 38 case studies of strategic imagery for the marketplace. Rockport Publishers, 1994.
Find full textR, Kahle Lynn, and Kim Chʻung-hyŏn 1950-, eds. Creating images and the psychology of marketing communications. Lawrence Erlbaum Associates, Publishers, 2006.
Find full text1934-, Cross Mary, ed. A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, 2002.
Find full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.
Find full textAlbisser, Matthias. Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Full textH, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. Routledge, 2008.
Find full textMartínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.
Find full textNaila, Clerici, and European Association for American Studies. Conference, eds. Victorian brand, Indian brand: The white shadow on the native image. Segnalibro, 1993.
Find full textMishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Indian Institute of Management, 2014.
Find full textSchmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.
Find full textWoodside, Arch G. Measuring the effectiveness of image and linkage advertising: The nitty-gritty of maxi-marketing. Quorum Books, 1996.
Find full textGarone, Stephen J. Managing reputation with image and brands. Conference Board, 1998.
Find full textAlejandro, Bahamón, Cañizares Ana Cristina G, and Corcuera Antonio, eds. Corporate architecture: Building a brand. W.W. Norton & Co., 2009.
Find full textAbraham, Eike Jonas. Einfluss von Retailer Brands auf das Image von Private Label Brands. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31861-1.
Full textOburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.
Find full textBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.
Find full textBiehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.
Find full textPina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.
Find full textStuchin, Marcie, and Susan Abramson. Shops & Boutiques 2000: Designer Stores and Brand Imagery. McNally & Loftin Publishers, 1999.
Find full textStuchin, Marcie, and Susan Abramson. Shops & Boutiques 2000: Designer Stores and Brand Imagery. Rizzoli Publications, 2000.
Find full textBreckenfeld, Del. Cool Factor: Building Your Brand's Image Through Partnership Marketing. Wiley & Sons, Incorporated, John, 2008.
Find full textBreckenfeld, Del. Cool Factor: Building Your Brand's Image Through Partnership Marketing. Wiley & Sons, Incorporated, John, 2008.
Find full textBreckenfeld, Del. Cool Factor: Building Your Brand's Image Through Partnership Marketing. Wiley & Sons, Incorporated, John, 2008.
Find full textGupta, Karan. Building Your Brand Assets: Brand Name, Story, Color, Typography, Tone of Voice, Imagery, Illustrations, Iconography, Style Guide. Independently Published, 2021.
Find full textBuilding Your Brand Assets: Brand Name, Story, Color, Typography, Tone of Voice, Imagery, Illustrations, Iconography, Style Guide. Independently Published, 2021.
Find full textLiPuma, Segal & Morrill, Inc. Coleman. Package Design and Brand Identity: 38 Case Studies of Strategic Imagery for the Marketplace. Rockport Publishers, 1993.
Find full text(Editor), Lynn R. Kahle, and Chung-Hyun Kim (Editor), eds. Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology). Lawrence Erlbaum Associates, 2006.
Find full textKahle, Lynn R., and Chung-Hyun Kim. Creating Images and the Psychology of Marketing Communication. Taylor & Francis Group, 2006.
Find full textKahle, Lynn R., and Chung-Hyun Kim. Creating Images and the Psychology of Marketing Communication. Taylor & Francis Group, 2006.
Find full textKahle, Lynn R., and Chung-Hyun Kim. Creating Images and the Psychology of Marketing Communication. Taylor & Francis Group, 2012.
Find full textKahle, Lynn R., and Chung-Hyun Kim. Creating Images and the Psychology of Marketing Communication. Taylor & Francis Group, 2006.
Find full textKahle, Lynn R. Creating Images and the Psychology of Marketing Communication. Taylor & Francis Group, 2006.
Find full textKahle, Lynn R., and Chung-Hyun Kim. Creating Images and the Psychology of Marketing Communication. Taylor & Francis Group, 2006.
Find full textKahle, Lynn R., and Chung-Hyun Kim. Creating Images and the Psychology of Marketing Communication. Taylor & Francis Group, 2006.
Find full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textOnaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.
Find full textDesigning B2b Brands Lessons From Deloitte And 182000 Brand Managers. John Wiley & Sons Inc, 2013.
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