Relevant bibliographies by topics / Brand love

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand love'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Brand love"

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Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love." Korea International Trade Research Institute 19, no. 1 (2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.

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Purpose – The purpose of this study is to investigate the effect of luxury brand experience dimensions, such as sensory, affective, behavioral, and intellectual, on brand image and brand love. It also seeks to identify the causal role of brand image and brand love. Design/Methodology/Approach – In this study, SPSS 21.0 and AMOS 21.0 statistical packages were used for empirical analysis. Model fit and hypotheses were tested by SEM. Findings – Sensory experience influenced brand image, brand love, and emotional experience, which affects intellectual experiences, influenced brand image and brand
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Ajitha, Savarimuthu, George Saji, and Kumar Mohanchandran Dileep. "Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love." Empirical Economics Letters 22, September Special Issue 1 (2023): 11–23. https://doi.org/10.5281/zenodo.8412664.

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<strong>Abstract: </strong>Brand love has been influenced by various important marketing variables. Long-standing difficulties with considerable literature coverage include consumers creating emotional bonds with brands and the bond attaching oneself to a product-brand. This relationship&#39;s primary input is brand experience, and its primary output is brand love. It explains the brands love specially positioned by the consumer as the brand satisfaction is continuous and the characteristics of them are intended to study in this research. Brand experience positively influences the brand satisf
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Becheur, Imene, Oula Bayarassou, and Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship." Global Business Review 18, no. 3_suppl (2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.

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This research aims to study the relationships between brand personality and commitment towards brands. More specifically, the study objective is to determine whether brand personality is the antecedent of brand love, and then, if brand love has an impact on affective commitment to the brand. The methodology used is purely quantitative involving a sample of 210 respondents who were asked to indicate their perception about brand love, brand personality and emotional commitment towards seven global brands which enjoy string awareness with the target sample: Coca-Cola, Converse, Hello Kitty, Nina
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Algharabat, Raed Salah. "Linking social media marketing activities with brand love." Kybernetes 46, no. 10 (2017): 1801–19. http://dx.doi.org/10.1108/k-04-2017-0130.

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Purpose This research aims to investigate the link between social media marketing (SMM) activities and brand love. It further investigates the mediating impact of self-expressive brands (inner and social) between the relationships of SMM activities and brand love, which in turn impact brand loyalty. Using the context provided by Facebook, the author contributes in three ways to the nascent marketing literature: by linking SMM activates with brand love, by investigating the mediating impact of self-expressive brands between SMM activities and brand love and by investigating the impact of brand
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Elanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA." International Journal of Tourism & Hospitality in Asia Pasific 5, no. 3 (2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.

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IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands
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Khandeparkar, Kapil, and Manoj Motiani. "Fake-love: brand love for counterfeits." Marketing Intelligence & Planning 36, no. 6 (2018): 661–77. http://dx.doi.org/10.1108/mip-11-2017-0278.

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Purpose Recent studies have indicated that consumers who knowingly purchase counterfeits could be in love with the brands whose counterfeits they own. Arguably, this love may not be the same as the love felt by individuals who purchase the original brand. Research in this field has not studied how these two love types differ in its genesis and consequences. Therefore, the paper aims to discuss this issue and intends to fill this gap. Design/methodology/approach This study performed a multi-group analysis using (PLS-SEM) between two groups of customers (real-buyers and fake-buyers) to elucidate
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Qayyum, Abdul, and Ayesha Saeed. "Impact of Self Expressive Brands and Brand Attachment on Brand Advocacy: The Mediating Role of Brand Love." Jinnah Business Review 7, no. 1 (2019): 27–36. http://dx.doi.org/10.53369/qaee7103.

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The main objective of this study was to examine the impact of self expressive brands and brand attachment on brand advocacy with the mediating role of brand love. Findings are revealed on the survey of people who get involved with the Clothing Brand and become brand advocates. Hypotheses were tested with a sample of 275 respondents and the regression analysis was conducted to test the hypotheses. The results of the study show the partial mediating impact of brand love on the relationship between self expressive brands and brand advocacy, while full mediation impact of brand love on brand attac
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Fetscherin, Marc. "What type of relationship do we have with loved brands?" Journal of Consumer Marketing 31, no. 6/7 (2014): 430–40. http://dx.doi.org/10.1108/jcm-05-2014-0969.

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Purpose – The purpose of this paper is to provide a discussion, testing and comparing two different relationship theories and their underlying scales as applied to brand love. Current brand love studies neglect a detailed discussion and analysis of the appropriate relationship theory and underlying measurement scale to be used. Design/methodology/approach – We use a 2 × 2 experimental design where we compare two relationship theories (interpersonal versus parasocial) across two samples (USA and Japan). Model testing were conducted using exploratory factor analysis, confirmatory factor analysis
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Hadi, Abdulhadi, Dody Muhamad Wisnu Barata, Hardoko Hardoko, and Yusti Yusti. "PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND LOVE PADA GEN Z DI KABUPATEN KLATEN MEMILIH MERK SNEAKERS LOKAL." Kajian Ekonomi dan Bisnis 19, no. 2 (2024): 144–54. https://doi.org/10.51277/keb.v19i2.218.

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Abstract This study aims to analyze the influence of brand experience on brand loyalty, with brand love as a mediating variable among Gen Z in Klaten Regency in choosing local sneaker brands. The research employs a quantitative approach with a survey method. Data were collected from 107 respondents selected through purposive sampling and analyzed using path analysis and Sobel test to examine mediation. The findings indicate that brand experience has a positive and significant effect on brand loyalty (β = 0.257; p = 0.011) and brand love (β = 0.604; p = 0.000). Additionally, brand love signific
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Asghar, Hina, Ayaz Ahmad, Maria Ahmad, and Wisal Ahmad. "The Power of Personality Congruence in Crafting Brand Love and Loyalty: An Investigation of Retail Fashion Brands in Pakistan." Business & Economic Review 16, no. 1 (2024): 97–122. http://dx.doi.org/10.22547/ber/16.1.5.

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This study evaluates the impact of brand personality dimensions i.e., sincerity, excitement, competence, sophistication, and ruggedness on brand love and subsequently assesses the mediating role of brand love in transmitting the absorbed effect to brand loyalty for the fashion clothing retail brands in Pakistan. Empirical data were gathered through a self-administered questionnaire from 350 randomly selected consumers within the age group of 18-42 years, who comprise a major portion of the retail fashion clothing retail brands’ market. The proposed conceptual model was assessed through Structu
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Dissertations / Theses on the topic "Brand love"

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Osmanovic, Nermin. "The Pathways of Brand Love : Pathways to brand love out of a consumer perspective." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-100299.

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AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). However, the focus has primarily been on brand love as a concept and how it drives consumer behaviour from a company perspective, and to a lesser extent on the antecedent pathways that lead to it from a consumer perspective. Based on extant research concerning brand love and its antecedents, this study tries to shed more ligh
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Lee, Michael Shyue Wai. "Brands we love to hate: An exploration of brand avoidance." Thesis, University of Auckland, 2008. http://hdl.handle.net/2292/2556.

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Brands, and the process of branding, are of considerable importance in both marketing academia and practice. Although most research has focussed on the positive attitudes and behaviours that consumers have toward brands, there is a growing interest in anti-consumption. This thesis contributes to anti-consumption research by exploring the phenomenon of brand avoidance. Earlier studies investigating the avoidance of brands have been one-dimensional, failing to account for the wide range of reasons underlying brand avoidance. Therefore, this thesis addresses the limitations of existing models by
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Lima, Moraes de Oliveira Gustavo, and Suzanne Meinders. "CONSUMERS IN LOVE : A model to consumers heart." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75380.

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PURPOSE To explain what impacts brand love. METHODOLOGY Quantitative approach, using online surveys, with a total of 462 participants. Additionally, a qualitative method was applied in the pre-study, using semi-structured in-depth interviews, and a total of 12 respondents. FINDINGS Previous literature lack of concern for parallel studies has a divergent effect in explaining what impacts brand love. A consolidated approach can explain brand love antecedents as the combination of brand evaluation, brand identification, and experience value. In additional findings, brand category has a rather sma
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Santos, Barbara Coutinho Pires dos. "A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity." Master's thesis, Universidade de Évora, 2015. http://hdl.handle.net/10174/16086.

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Este estudo tem como objetivo identificar as relações existentes entre as motivações, o Brand Love e o Brand Gender no Brand Engagement dos consumidores com as marcas no Facebook e avaliar seus efeitos no Brand Equity. Desenvolveu-se um modelo de estudo no intuito de compreender essas relações, realizou-se um questionário online que obteve 223 respostas válidas. Realizaram-se análises descritivas, factoriais e teste de hipóteses com recurso ao SPSS. Os resultados indicam que o Brand Engagement é dividido em dois componentes (ativo e passivo), e que cada um destes é mais influenciado por determ
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Amin, Berivan, and Danielsson Malin. "Love of brand : a story of an on-going romance." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9667.

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Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. There lies a deep rooted love, consistent over long periods of time, making the luxury brand consumer’s one the most loyal consumers in the world. Consequently, it is the consumers that decide what a lovemarks is, and why they go back to repurchasing that brand again, a kind of on-going romance between consumer-brand.  
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Olguín, García Sofía, and Sariego María Fernanda Zamorano. "Brand love: Amor en las marcas de servicios en Chile." Tesis, Universidad de Chile, 2011. http://www.repositorio.uchile.cl/handle/2250/108064.

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Seminario para optar al título de Ingeniero Comercial, Mención Administración<br>Brand Love es un nuevo concepto en marketing, que ha revolucionado la manera de llegar a los consumidores por parte de las empresas, influenciando variables como “Lealtad de marca” y “Compromiso activo”, que resultan ser esenciales en los proyectos y campañas de marketing. Estos estudios se han llevado a cabo en países como Estados Unidos, Australia y sobre todo en Europa, en base a bienes de consumo masivo, sin embargo, en Chile aún no se han estudiado los dimensiones de Brand Love. Este estudio busca principalme
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Le, Minh Thi Hong. "Brand fanaticism: Scale development." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/130710/1/Minh%20Thi%20Hong_Le_Thesis.pdf.

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This research develops a definition of brand fanaticism, and a valid brand fanaticism scale. Fanatical consumers may not represent the majority of consumers but have a disproportionate impact on the revenue and image of their focal brand. Five studies were conducted to validate the brand fanaticism scale with online survey data. Brand fanaticism captures self-brand connection, brand prominence, obsessive passion, and cognitive rigidity that loyal consumers experience with focal brands. Brand commitment, brand love are antecedents of brand fanaticism which in turn, predicts word-of-mouth, behav
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Omran, Wajdy. "Customer Engagement in Social Media Brand Community A Study of Fast-Food facebook brand pages in Syria." Master's thesis, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital-ESTGOH, 2021. http://hdl.handle.net/10400.26/38572.

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The term "costumer engagment" has grown in importance in recent years to describe cosumers interative experiences with brands. The populaty of that term was boosted by the rapid penetration of social networking sites which facilitated the engagement of consumers through online brand communities. Moreover, Facebook brand pages are widely popular among young consumers due to its rapid adoption in marketing on social media networks.In light of the Syrian conflict, and after the return of stability and safety to most of the Syrian regions, local Fast food Syrian chains found an opportunity to rec
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Fuentes, Mardones Paulina Paz. "Love Brand: — Experiencia de marca a través del diseño de interiores." Tesis, Universidad de Chile, 2009. http://www.repositorio.uchile.cl/handle/2250/100122.

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El presente trabajo busca sentar las bases teóricas de fidelización de los consumidores a través de la intervención de un espacio público o semipúblico que sea de valor en la vida cotidiana de éstos. Se aclaran los conceptos básicos de identidad corporativa y todos sus componentes, para que así sean utilizados durante la investigación con la suficiente especificidad. Se explican por lo tanto los conceptos de identidad corporativa, imagen corporativa, realidad corporativa, marca, branding, etc. Ya que por mucho tiempo estos han sido conceptos que se utilizan sin ninguna diferencia excepto la se
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Monahan, Lisa. "Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6908.

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Given a lack of tactics for addressing brand hate, most managers tend to ignore brand haters, and instead dedicate their resources towards consumers who like or love their brand. Similarly, relative to the volume of research on positive brand emotions, the academic literature exploring negative brand emotions is limited. Moreover, research indicates that compared to positive brand information, negative brand information is more diagnostic, and ultimately more damaging. In contrast to such findings and practices, this dissertation proposes a strategy whereby using advertising to openly acknow
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Books on the topic "Brand love"

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Beckwith, Harry. What Clients Love. Grand Central Publishing, 2003.

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Brand Love: Building Strong Consumer-Brand Connections. Kogan Page, Limited, 2023.

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Michael, Lydia. Brand Love: Building Strong Consumer-Brand Connections. Kogan Page, Limited, 2023.

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Michael, Lydia. Brand Love: Building Strong Consumer-Brand Connections. Kogan Page, Limited, 2023.

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Blackston, Max. Brand Love is not Enough. Routledge, 2018. http://dx.doi.org/10.4324/9781315175621.

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Brown, Graham, Benmiloud, Jamal, O'Shannessey, Paul. Brand Love: How to Build a Brand Worth Talking About. CreateSpace Independent Publishing Platform, 2015.

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Park, C. Whan, Allen M. Weiss, Deborah J. MacInnis, and Andreas B. Eisingerich. Brand Admiration: Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

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Weiss, Allen M. Brand Admiration: Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

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Russell Brand Katy Perry The Love Story. John Blake, 2010.

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Park, C. Whan, Allen M. Weiss, Deborah J. MacInnis, and Andreas B. Eisingerich. Brand Admiration: Building a Business People Love. Wiley & Sons, Incorporated, John, 2016.

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Book chapters on the topic "Brand love"

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Yousef, Waleed, and Najwa Yousef. "Islamic brand love." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-19.

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Beverland, Michael. "Love the Doing." In Building Brand Authenticity. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230250802_6.

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Kusume, Yasushi, and Neil Gridley. "Commitment 6: Introduce a “Love Tester”." In Brand Romance. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137369017_7.

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Franck, Anja, Theresa Dumke, and Michael Eckstein. "Love Brands: Mit Kommunikation in sozialen Medien Brand Love steigern." In Crossmedia-Kommunikation in kulturbedingten Handlungsräumen. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11076-5_14.

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Albert, Noël, and Dwight Merunka. "Role of Brand Love in Consumer Brand Relationships." In Consumer Brand Relationships. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137427120_2.

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Barker, Ryan, and Jeffrey Peacock. "Measuring and Managing Brand Love: The BERA Platform." In Consumer Brand Relationships. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137427120_12.

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Kretz, Gachoucha. "Evolution of Luxury Brand Love Intensity over Time." In Consumer Brand Relationships. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137427120_4.

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Ahuvia, Aaron C. "Things We Love, Brand Love, and the Self." In The Routledge Handbook of Identity and Consumption, 2nd ed. Routledge, 2025. https://doi.org/10.4324/9781003383628-15.

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Veraya and Rini Kuswati. "The Roles of Brand Love in Predicting Brand Loyalty." In Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-204-0_87.

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Liapati, Georgia, George Skourtis, Ioannis Assiouras, and Nicholas G. Paparoidamis. "Building Brand Love Through Co-creation." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_129.

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Conference papers on the topic "Brand love"

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Saáry, Réka. "Analysis of the Generational Context of Brand Love Using Quantitative Data." In 2024 IEEE 22nd Jubilee International Symposium on Intelligent Systems and Informatics (SISY). IEEE, 2024. http://dx.doi.org/10.1109/sisy62279.2024.10737627.

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Christina, Christina, I. Ketut Gunarta, and Bambang Syairudin. "Brand Love Enhancement of Micro, Small, and Medium Enterprises in Indonesia: A Systematic Literature Review." In 2024 IEEE International Symposium on Consumer Technology (ISCT). IEEE, 2024. https://doi.org/10.1109/isct62336.2024.10791278.

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de Figueiredo Marcos, Anabela, and Raquel Melo Rodrigues. "Territorial brand love antecedents: the Azores brand." In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476253.

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Lee, Seung-Hee, and Jane E. Workman. "Consumer-Brand Relationships: Fashion Trendsetting, Brand Charisma, and Brand Love." In Making Waves Toward A Sustainable and Equitable Future. Iowa State University Digital Press, 2025. https://doi.org/10.31274/itaa.18809.

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Marcos, Anabela de Figueiredo, and Ana Rita Lapo da Silva. "Antecedents and outcomes of brand love." In 2020 15th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2020. http://dx.doi.org/10.23919/cisti49556.2020.9140997.

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Nailis, Welly, Zakaria Wahab, Sulastri, Muchsin Saggaff, Suhartini Karim, and Mohammad Eko Fitrianto. "The Effect of Satisfaction and Brand Connection to Brand Love." In 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220304.042.

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Yusniar, Jasman J. Ma’ruf, Sulaiman, and Permana Honeyta Lubis. "The Role of Brand Love toward Brand Loyalty on Automotive Products." In 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010045705130517.

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Hariandja, Evo Sampetua, and Tirza Theresia Suryanto. "Structural Equation Modeling of Brand Love, Brand Trust,Brand Respect, Brand Loyalty and Brand Equity in Indonesia E-Commerce." In 2nd South American Conference on Industrial Engineering and Operations Management. IEOM Society International, 2021. http://dx.doi.org/10.46254/sa02.20210800.

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Yasri, Yasri, and Astra Budiarti. "Millennials Brand Love of Regional Specialties Food: The Role of Brand Authenticity and Brand Trust." In Proceedings of the 5th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2022, 9-10 August 2022, Semarang, Indonesia. EAI, 2023. http://dx.doi.org/10.4108/eai.9-8-2022.2338676.

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Meiske, Meiske, and Tengku Balqiah. "How to Build Word of Mouth: The Role Brand Personality, Brand Love and Brand Loyalty." In Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.6-12-2018.2286284.

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Reports on the topic "Brand love"

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Han, Jinhee, and Wi-suk Kwon. Brand Loyalty through Love for Brand Facebook Page: Roles of Opinion Leadership and Opinion Seeking. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1306.

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Choi, Dooyoung, and Tae-Im Han. The Role of Brand Love: Application of the Hierarchy of Effects Model. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8430.

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