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Relevant bibliographies by topics / Brand loyalty. College sports

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Academic literature on the topic 'Brand loyalty. College sports'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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Journal articles on the topic "Brand loyalty. College sports"

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Robinson, Matthew J., and James M. Gladden. "Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports." Recreational Sports Journal 27, no. 2 (2003): 7–19. http://dx.doi.org/10.1123/rsj.27.2.7.

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The purpose of this article is to develop a conceptual framework for understanding the formation of brand equity for college recreation and intramural departments by using prior research on brand management from both the marketing and sport literatures (e.g. Aaker, 1991; Gladden, Milne & Sutton 1998). This framework posits the formation of brand equity is an on-going process that is fueled by antecedents that are either department related, university related or market related. The department-related antecedents include the recreation leader, staff, and current existing programs and program

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Lim, Seung Hyun, Kyung Wan Nam, and In Seok Lee. "The Effect of Sports Stars` Images Preferred by College Students on Brand Attitude, Image and Loyalty." Journal of Sport and Leisure Studies 52 (May 31, 2013): 185–96. http://dx.doi.org/10.51979/kssls.2013.05.52.185.

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Manouchehri, Jasem, Mehrzad Hamidi, Nasrolah Sajadi, and Habib Honari. "Designing a Qualitative Model of Doping Phenomenon Effect on Sport Marketing in Iran." PODIUM Sport, Leisure and Tourism Review 5, no. 2 (2016): 120–36. http://dx.doi.org/10.5585/podium.v5i2.179.

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There are a number of factors affecting consumers' purchase behavior. It is believed that celebrities can affect companies' sale positively or negatively by transferring their image to the endorsed brand product. Regardless of positive effects, scandal, transgression, and any kind of misbehaviors may destroy sponsor companies' economics. The present paper mainly aimed to explore the effect of doping phenomenon on sport marketing. Qualitative data collecting from eighteen in-depth interviews with undergraduate students of the college of physical education and sport sciences of Islamic Azad Univ

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Wang, Jerred Junqi, James J. Zhang, Kevin K. Byon, Thomas A. Baker, and Zhenqiu Laura Lu. "Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors’ Brand Equity." International Journal of Sport Communication 9, no. 3 (2016): 294–320. http://dx.doi.org/10.1123/ijsc.2016-0016.

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Building on schema theory, the current study highlighted the role of brand-event personality fit (BEPF) in sport-event sponsorship communications and empirically examined its impact on sponsors’ consumer-based brand equity (CBBE) in the setting of American college football. Three studies were conducted to refine a sound measurement scale of BEPF and examine the structural relationships between BEPF and CBBE. Research findings confirmed the validity and reliability of the proposed BEPF measurement scale and revealed a series of positive relationships between crucial subdimensions of BEPF (i.e.,

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Su, Jin, and Aihwa Chang. "Factors affecting college students’ brand loyalty toward fast fashion." International Journal of Retail & Distribution Management 46, no. 1 (2018): 90–107. http://dx.doi.org/10.1108/ijrdm-01-2016-0015.

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Purpose The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion. Design/methodology/approach Using consumer-based brand equity approach, a research model which examines the factors affecting consumer’s brand loyalty in the fast fashion context was proposed. It was hypothesized that consumer’s perceptions of fast fashion, including brand awareness, perceived quality, perceived value, brand personality, organizational associations, and brand uniqueness, affect

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Pourazad, Naser, Lara Stocchi, and Vipul Pare. "The power of brand passion in sports apparel brands." Journal of Product & Brand Management 29, no. 5 (2019): 547–68. http://dx.doi.org/10.1108/jpbm-12-2018-2164.

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Purpose The purpose of this study is to determine if brand passion shapes attitudinal brand loyalty while driving a series of important brand-related outcomes (i.e. brand advocacy, social media following, sense of community, willingness to pay a premium price and alternative devaluation). These aspects are explored for sports apparel brands after considering the perceptions of Iranian consumers. Design/methodology/approach This study is based on the analysis of survey data gathered online and face-to-face from a sample of Iranian consumers of sports apparel brands that were analysed using part

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Almeida, Shaeril Michael, Arson Jokim D'Souza, and Tenzin Dolma. "Brand Loyalty of Students towards Sports Accessories." Asian Journal of Management 9, no. 1 (2018): 555. http://dx.doi.org/10.5958/2321-5763.2018.00087.2.

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Olga, Babijtchouk, Dames D. David, Gehan S. Dhameeth, Sleezer Adam, and Smith Elliott. "The Millennials: Insights to Brand Behavior for Brand Management Strategies." Journal of Management and Strategy 9, no. 3 (2018): 1. http://dx.doi.org/10.5430/jms.v9n3p1.

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Millennial generation has surpassed generation X and Baby Boomers in terms of population (market) size and standout to be the largest market segment. This demographic change will undoubtedly be an opportunity for marketing and brand managers to reach, acquire, and retain Millennial market to achieve organizational profitability. Prior research has not been successful to provide a detailed understanding of Millennials and their degree of brand loyalty over prior generations. In this article, the authors used Kevin Lane Keller’s work (Brand Resonance Pyramid 2009) to test the degree of brand loy

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Yacub, Rudi. "Pengaruh Brand Awareness, Brand Image dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Produk Nike di Kabupaten Tangerang." Journal of Economic, Bussines and Accounting (COSTING) 4, no. 1 (2020): 70–74. http://dx.doi.org/10.31539/costing.v4i1.1240.

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The sports industry has a very large potential income and is followed by the enthusiasm of the community to exercise, which is an opportunity for entrepreneurs in the sports equipment industry. The objectives of this study are: First, to explore the effects of brand awareness on brand equity. Second, to explore the effect of brand image on brand equity. Third, explore brand loyalty to brand equity. The data collection method is convenience sampling. The research sample was collected from 160 respondents, who use Nike products in Tangerang Regency. The data analysis technique used in this study

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Song, Sung-Su. "Structural Relationship among Sports Human Brand Characteristics, Brand Identification, Brand Personality, Brand Attachment and Brand Loyalty." Korean Journal of Sports Science 29, no. 4 (2020): 705–20. http://dx.doi.org/10.35159/kjss.2020.08.29.4.705.

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Dissertations / Theses on the topic "Brand loyalty. College sports"

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Higgins, Julie A. "Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1150144059.

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Miller, Zachary Anderson. "Like and Shout: Brand Loyalty, Framing, and Fan Interactions on the BYU Football Facebook Page." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6922.

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This research is intended to provide the stewards of social media for Brigham Young University's football program with information that will allow them to make better decisions on what kind of content will maximize engagement and enhance brand loyalty among fans and consumers on Facebook. Using several variables, including the type or theme of content, post frequency, and sponsorship, content was compared against that from the University of Oregon's football program for the 2017 season. The results, found using quantitative data analysis, reveal that some variables have a significant impact on

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Jung, Hye Yoon. "Collegiate sports sponsorship and brand awareness a study of collegiate sponsorship at a football game /." Morgantown, W. Va. : [West Virginia University Libraries], 1999. http://etd.wvu.edu/templates/showETD.cfm?recnum=1200.

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Thesis (M.S.)--West Virginia University, 1999.<br>Title from document title page. Document formatted into pages; contains vi, 78 p. : ill. (some col.). Vita. Includes abstract. Includes bibliographical references (p. 66-68).

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Lundmark, Max. "Loyalty program in a collegial sports context: promoting student fan behavior through rewards strategies." Thesis, Malmö högskola, Fakulteten för lärande och samhälle (LS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-35619.

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Författare: Max Lundmark Handledare: Bo Carlsson, Gun Normark. Nyckelord: Loyalty/rewards programs, reinforcement, consumer behavior. Syfte: Syftet med studien är att undersöka hur amerikanska universitet använder lojalitetsprogram. Detta görs genom att studera universitetens syfte med att använda lojalitetsprogram, och hur det påverkar vilka strategier de använder för att uppmuntra ett visst beteende i samband med sportevenemang. Metod: Studien tillämpar en kvalitativ forskningsmetod. Representanter från fyra amerikanska universitet intervjuades i samband med studien. Analysen utfördes

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Noh, Mijeong Warfield Carol L. "Consumers' prior experience and attitudes as predictors of their online shopping beliefs, attitudes, and purchase intentions in a multichannel shopping environment." Auburn, Ala, 2008. http://repo.lib.auburn.edu/EtdRoot/2008/FALL/Consumer_Affairs/Dissertation/Noh_Mijeong_24.pdf.

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Hedin, Charlotte, and Britta Balogh. "Brand consistency : A case study of Stadium." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20731.

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A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. Therefore the issue to communicate in a consistent appearance within all channels is an increasing challenge. This thesis work studies the matter of how companiesare working with brand consistency in their business in physical and virtual environments. This was done to analyze the consequences of the problem when a brand isincons

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Lu, Yifu. "College Students' E-Coupon Search Behavior: A Theory of Planned Behavior Perspective." Ohio University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1398916048.

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Liu, Shu-Fen, and 劉淑芬. "Relationship of brand community, Involvement and brand loyalty - sports brands as examples." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/14799915900746483787.

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碩士<br>國立交通大學<br>經營管理研究所<br>98<br>People like to be connected through group activities. Participation in sport activities sponsored by the brand company or join the brand related user group. This study explores the relationship among brandfests, product involvement, and brand loyalty in sports brands. The brand loyalty behavior can be further investigated by dividing consumers to two groups, recommend others to buy and repurchase intention. Through the survey studying, the demographic analysis shows that most people joined brandfests are male university students. Their ages are between 21 and

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HSU, FU-MIEN, and 許芙綿. "Discussion Brand Attitude, Brand Relationship and Brand Loyalty Associated Mode - with Sports Brand Case as an Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/87t6m4.

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碩士<br>國立屏東大學<br>國際貿易學系碩士班<br>103<br>In recent years more and more popular sports atmosphere, so that the competition for sports brand becomes more competitive. There are many factors that can affect consumer’s choice, such as: product, brand attitude, brand relationship, brand loyalty, and so on. In our study, the general public as an object, using questionnaires, and we useSPSS and AMOS as a statistical software, the data collected to reliability and validity analysis, structural pattern analysis, Pearson correlation analysis, T test and analysis of variance, regression analysis and other st

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Hwang, Hong-Chun, and 黃宏春. "A Study of Satisfaction and Brand Loyalty toward Sports Shoes." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/08079825181706603279.

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碩士<br>樹德科技大學<br>經營管理研究所<br>99<br>ABSTRACT The purpose of this study was to explore the relationship between satisfaction and brand loyalty of sports shoes as well as the demography factor to the satisfaction and brand loyalty of sports shoes. The subjects of the study were customers of the two sports goods stores---Yi-Heng and Ming-Heng, in Kaohsiung. This research selected and adopted the random sampling. Seven common brands of sports shoes in Taiwan were researched. They were Nike, Adidas, Puma, Asics, New balance, Mizuno and Converse. About 500 questionnaires were issued. The data w

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Books on the topic "Brand loyalty. College sports"

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Designing brand identity: An essential guide for the whole branding team. John Wiley & Sons, Inc., 2012.

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Pescador, Juan. Campus, Brand, and Circus: A Social History of College Sports. Cognella Academic Publishing, 2018.

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Book chapters on the topic "Brand loyalty. College sports"

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Munnukka, Juha, Heikki Karjaluoto, Tommi Mahlamäki, and Ville Hokkanen. "Effects of Social Media on Consumers’ Sports Brand Experiences and Loyalty." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_194.

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Wandel, Tamara L. "Brand Anthropomorphism." In Driving Customer Appeal Through the Use of Emotional Branding. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2921-7.ch010.

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This chapter addresses brand anthropomorphism, in particular how sports mascots can be utilized on social media to increase emotional connectivity with fans and their affiliated teams. The history and role of mascots and present day usage encourages understanding of how narratives are a positive and promising tool for marketing communication professionals and those in the sports and entertainment industry. Interviews were conducted with personnel associated with mascots to gain insights into the concept of brand anthropomorphism. Also, an online survey was conducted on mascot brand attributes and results were presented. The ability to personify a brand has significant managerial implications, and this chapter demonstrates how social media platforms may drive brand loyalty.

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Mohamed, Alaaeldin Hamdy Ahmed, Dina Kamal Mahmoud, and Kawther Al Said Elmogy. "Impact of Athlete Role Model on the Behavioural Intentions of the Youth in Egypt." In Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7707-3.ch009.

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This study aims at examining the effect of athlete role models on the young generation including both students at school age and others at the university age purchase intentions and behaviours. Teenagers are currently considered a part of young generation (Generation Y); they have been identified as individuals born between 1977 and 1994. Young adults are major sport consumers; therefore, sport marketers target them. The reasons for this targeting are: (1) their spending power, (2) their ability to be trendsetters, (3) their receptivity to new products, and (4) their tremendous potential for becoming lifetime customers. This research has reached the conclusion that athlete role models have great impact upon teens; which helps to spread positive word of- mouth about the product or the brand and enhances brand loyalty.

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Cook, Ruth Gannon. "They’re Here, Now How Do You Keep Them?" In Marketing Strategies for Higher Education Institutions. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4014-6.ch007.

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This is a case study of a class of first year traditional college-age students enrolled in a class that assessed measures to orient new students and enlist them in becoming committed to completing their degrees. The motivation of the university that designed the course was two-fold: to help students develop good time management and study skills; and to nurture student loyalty to retain them through graduation at this university. The study followed a small class of 18-20 year old first year students through their first semester at a mid-sized western public university. The results of the study indicated that while many factors affect students’ attitudes and retention throughout their college years, simple measures of enlistment and peer-mentoring fared best to positively influence student attitudes and responses in the college-orientation class; and, peer involvement offered the most promise of future brand commitment to student retention at the university.

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Pereira da Mota, Cesar, and Pedro Isaías. "Digital Marketing." In User Innovation and the Entrepreneurship Phenomenon in the Digital Economy. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2826-5.ch002.

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Despite the fact that the branding of football is not a new phenomenon, the emergence of new media has provided the means and the opportunity for the widespread promotion of football club's brands. At the same time, the growing popularity of social media among football fan has empowered them to express their opinions and has granted them unlimited resources for information search and exchange. This chapter aims to examine the relationship that exists between Real Madrid's digital marketing actions and its promotion as a brand and the loyalty of its supporters. An online questionnaire was distributed among sports and football fans in order to identify their profile, their preferred communication channels, their use of social media and their knowledge about Real Madrid.

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Conference papers on the topic "Brand loyalty. College sports"

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Afifah, Silmy Marintan, and Nurnaningsih Herya Ulfah. "Building Patient Loyalty: Brand Equity Aspects Study in Maternal and Child Polyclinic." In The 1st International Scientific Meeting on Public Health and Sports (ISMOPHS 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/ahsr.k.201203.012.

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Jin, Hong, and Guozhong Li. "Customer Participation Behaviors and Brand Loyalty Based on the Media Characteristics of Wechat." In 2015 International Conference on Social Science, Education Management and Sports Education. Atlantis Press, 2015. http://dx.doi.org/10.2991/ssemse-15.2015.229.

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Reports on the topic "Brand loyalty. College sports"

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Su, Jin, and Aihwa Chang. Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-24.

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