Log in

Relevant bibliographies by topics / Brand loyalty – North America / Journal articles

To see the other types of publications on this topic, follow the link: Brand loyalty – North America.

Journal articles on the topic 'Brand loyalty – North America'

Author: Grafiati

Published: 17 July 2021

Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Brand loyalty – North America.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Kumari, Nehal. "A study on the role of ethics and Spirituality in Corporates." Research Review Journal of Social Science 2, no. 1 (2022): 01–08. http://dx.doi.org/10.31305/rrjss.2022.v02.n01.001.

Full text

Abstract:

The purpose of this essay is to analyse a novel strategy for doing business that aims to break down conceptual boundaries between moral behaviour and the pursuit of wealth. It does this via the use of spiritual awareness and techniques like meditation in addition to more conventional concerns like worker's rights and environmental challenges. Design, methodology, and approach – The paper conducts a thorough analysis of companies, mostly multinational but also some small and medium-sized, that are starting to adopt holistic approaches to their workforce, their relationships with the larger huma

APA, Harvard, Vancouver, ISO, and other styles

2

Murshed, Nasr Abdulaziz. "How Social Media Changes Today’s Marketing Strategies." Volume 5 - 2020, Issue 9 - September 5, no. 9 (2020): 725–36. http://dx.doi.org/10.38124/ijisrt20sep218.

Full text

Abstract:

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia

APA, Harvard, Vancouver, ISO, and other styles

3

Bolla, Dr Madhavi, Dr Masarat Jahan, Dr Niyati Chaudhary, Dr Mayank Kumar, Rushi Anandan Karichalil, and Mohd Zaki Awang Chek. "The Impact of ESG Performance on Corporate Financial Returns: A Global Perspective." International Journal of Environmental Sciences 11, no. 12s (2025): 228–37. https://doi.org/10.64252/8a9a4q28.

Full text

Abstract:

Abstract: -In recent years, the integration of Environmental, Social, and Governance (ESG) factors into corporate strategies has garnered considerable attention from investors, regulators, and corporate stakeholders worldwide. This research paper examines the multifaceted relationship between ESG performance and corporate financial returns from a global perspective, addressing the ongoing debate over whether superior ESG practices contribute positively to a firm’s financial performance or impose additional costs that dilute shareholder value. Using a comprehensive dataset comprising publicly l

APA, Harvard, Vancouver, ISO, and other styles

4

Abiddin, Zainal, Julimursyida Julimursyida, and Ichsan Ichsan. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN RETAIL PUPUK UREA NONSUBSIDI PT PUPUK ISKANDAR MUDA DI KABUPATEN ACEH UTARA." J-MIND (Jurnal Manajemen Indonesia) 4, no. 2 (2020): 78. http://dx.doi.org/10.29103/j-mind.v4i2.3378.

Full text

Abstract:

This study aims to determine the effect of product excellence and brand trust on customer loyalty through customer satisfaction as an intervening variable. This study uses primary data obtained by distributing questionnaires to 144 respondents, who are the retail customers of non-subsidized urea fertilizer of PT Pupuk Iskandar Muda in the North Aceh Regency. The method used to analyze the data is Structural Equation Modeling (SEM). The results find that brand trust significantly influences customer satisfaction and customer loyalty, but product excellence does not significantly influence custo

APA, Harvard, Vancouver, ISO, and other styles

5

Rina Aisyah and Amirul Faiz. "Examining the Impact of Corporate Social Responsibility on Brand Loyalty in Emerging Markets." International Journal of Economics, Management and Accounting 1, no. 1 (2023): 06–10. http://dx.doi.org/10.61132/ijema.v1i1.317.

Full text

Abstract:

This paper explores the role of Corporate Social Responsibility (CSR) in building brand loyalty among consumers in emerging markets. Using case studies from companies in Latin America and Southeast Asia, the research analyzes how CSR initiatives influence consumer perceptions, trust, and loyalty. The study finds that effective CSR programs can enhance brand loyalty, particularly among socially conscious consumers, providing valuable insights for companies operating in emerging economies.

APA, Harvard, Vancouver, ISO, and other styles

6

Petzer, Danie, Pierre Mostert, Liezl-Marie Kruger, and Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users." South African Journal of Economic and Management Sciences 17, no. 4 (2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.

Full text

Abstract:

In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. Nurturing brand romance has been suggested to marketers to cultivate emotional attachments between consumers and brands so as to increase brand loyalty. This study focussed on determining the extent to which the three underlying dimensions of brand romance, namely pleasure, arousal and dominance predict brand loyalty among cell phone users in the North West province. In t

APA, Harvard, Vancouver, ISO, and other styles

7

Jain, Nikunj Kumar, Shampy Kamboj, Vinod Kumar, and Zillur Rahman. "Examining consumer-brand relationships on social media platforms." Marketing Intelligence & Planning 36, no. 1 (2018): 63–78. http://dx.doi.org/10.1108/mip-05-2017-0088.

Full text

Abstract:

Purpose The purpose of this paper is to examine how consumer-brand relationships affect brand loyalty and word of mouth when mediated by brand trust considering online brand communities on social media platforms. Design/methodology/approach A conceptual model is developed, depicting the impact of customer-brand relationships on brand loyalty and word of mouth via brand trust. The conceptual model is validated using partial least squares structural equation modeling and data for which are collected online through a structured questionnaire from a sample of 131 brand community members in North C

APA, Harvard, Vancouver, ISO, and other styles

8

Yabes Abi, Wilmer Nicholas, Fannysia Theresa, Peron Lumumba Siahaan, Muhammad Aulia Rifki, and Willem Gea. "Pengaruh Brand Community Engagement dan Brand Image Terhadap Brand Loyalty Emina Cosmetics di Lingkungan Mahasiswa Universitas Sumatera Utara." Cantaka: Jurnal Ilmu Ekonomi dan Manajemen 2, no. 2 (2024): 152–65. https://doi.org/10.61492/cantaka.v2i2.235.

Full text

Abstract:

This research aims to analyze the influence of brand community engagement and brand image on brand loyalty to Emina Cosmetics among students at the University of North Sumatra. A quantitative approach was used with purposive sampling technique, involving respondents who meet specific criteria, such as being members of the Emina Girl Gang. Data was processed using SmartPLS 3.0 to test validity, reliability and relationships between variables. The research results show that brand community engagement has a positive and significant effect on brand loyalty with a T-statistic value of 4.536 (p <

APA, Harvard, Vancouver, ISO, and other styles

9

Surya, Rendy. "Pengaruh Service Quality dan Staff Behaviour terhadap Brand Loyalty TIKI di Jakarta Utara: Customer Satisfaction sebagai Variabel Mediasi." Jurnal Manajemen Bisnis dan Kewirausahaan 1, no. 1 (2019): 150. http://dx.doi.org/10.24912/jmbk.v1i1.4764.

Full text

Abstract:

The purposes of this study are: First, to explore the effect among service quality on brand loyalty. Second, to explore the effect among staff behaviour on brand loyalty. Third, to explore the effect among service quality on customer satisfaction. Fourth, to explore the effect of customer satisfaction on brand loyalty. Fifth, to find out if customer satisfaction is able to mediate service quality toward brand loyalty. The populations of this research are all TIKI’s customer in Jakarta. The samples of this research are collected from TIKI’s customer in North Jakarta. The method of data collecti

APA, Harvard, Vancouver, ISO, and other styles

10

Pollach, Irene. "The logo change at Gap North America." CASE Journal 12, no. 2 (2016): 214–20. http://dx.doi.org/10.1108/tcj-11-2014-0065.

Full text

Abstract:

Synopsis The case study outlines the strategic, marketing, and branding challenges faced by Gap, a brand within the Gap Inc. house of brands. The case contains a summary of Gap's history, which illustrates the driving forces behind Gap's previous growth, its status as an American iconic brand, and its struggle to stay relevant. This sets the stage for Gap's rebranding exercise, which included an attempt at changing their iconic logo. This case provides students with the opportunity to learn about brand life cycles and the implications of a logo change for brand equity, brand associations, and

APA, Harvard, Vancouver, ISO, and other styles

11

Narasalagi, Veerendrakumar M., Varun Jewargi, and Shivashankar K. "Assessing brand equity constructs of facecare products through smart PLS." Journal of Management Research and Analysis 11, no. 4 (2025): 221–28. https://doi.org/10.18231/j.jmra.2024.038.

Full text

Abstract:

Facecare products are benefiting their users more and more. One of their beneficial outcomes was determining whether brand loyalty and brand equity remains same when customers buy products from organised stores. The considerable growth of organised stores indicates that North Karnataka has a very high level of purchasing. Thus, by examining the degree to which the relationship between brand trust, brand awareness, brand loyalty on brand equity is present, researchers are interested in finding out how consumers in North Karnataka choose brands from organised retailers. The fact that it is new r

APA, Harvard, Vancouver, ISO, and other styles

12

Varun Jewargi. "A Modular Approach for Assessing Brand Equity Constructs in Face Care Products using Smart PLS Software." Power System Technology 49, no. 1 (2025): 449–66. https://doi.org/10.52783/pst.1554.

Full text

Abstract:

Facecare products are benefiting their users more and more. One of their beneficial outcomes was determining whether brand loyalty and brand equity remains same when customers buy products from organised stores. The considerable growth of organised stores indicates that North Karnataka has a very high level of purchasing. Thus, by examining the degree to which the relationship between brand trust, brand awareness, brand loyalty on brand equity is present, researchers are interested in finding out how consumers in North Karnataka choose brands from organised retailers. The fact that it is new r

APA, Harvard, Vancouver, ISO, and other styles

13

Mahlke, Chantal, Sarah Lahmeyer, and Ellen Roemer. "What Is Love? Exploring the Meaning of Brand Love and its Role in Determining Brand Loyalty." Multidisciplinary Business Review 13, no. 2 (2020): 54–65. http://dx.doi.org/10.35692/07183992.13.2.6.

Full text

Abstract:

This paper measures brand love of smartphones in a specific cultural context. It assesses and compares the effects of brand love and satisfaction on brand loyalty and positive word-of-mouth. The authors use a qualitative approach to select and adapt a measurement scale of the brand love construct for Germany. They use a quantitative study to evaluate the relationships between brand love, satisfaction, brand loyalty and positive word-of-mouth for the case of smartphone brands. Brand love measurement needs to be adapted to the German context. Brand love has a higher impact than satisfaction on b

APA, Harvard, Vancouver, ISO, and other styles

14

Astini, Rina. "IMPLIKASI GREEN BRAND IMAGE, GREEN SATISFACTION DAN GREEN TRUST TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Konsumen AMDK Galon Merk AQUA di Wilayah Serpong Utara)." Jurnal Manajemen 20, no. 1 (2017): 19. http://dx.doi.org/10.24912/jm.v20i1.63.

Full text

Abstract:

Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan. Data dikumpulkan melalui 150 responden yang mengkonsumsi air mineral kemasan galon AQUA dengan menggunakan kuesioner di Serpong Utara. Analisis data yang digunakan adalah analisis statistik dalam bentuk Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa green brand image berpengaruh signifikan terhadap green satisfaction, sementara gre

APA, Harvard, Vancouver, ISO, and other styles

15

Muhammad Nasrol, T.Edyansyah, Siti Maimunah, and Sapna Biby. "THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY." International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) 2, no. 7 (2023): 159–70. http://dx.doi.org/10.54443/ijset.v2i7.170.

Full text

Abstract:

This study aims to examine and analyze the effect of product quality, brand image, and consumer satisfaction on consumer loyalty Xiaomi smartphone in Lhoksukon City Community, North Aceh District. The research method used is quantitative method and the sampling technique is Incidental Sampling, then the data collection technique uses a questionnaire using a Likert scale. The results of the study explain that in the Product Quality variable (X1) Partially Product Quality has a positive and significant effect on Consumer Loyalty (Y) with ho rejected and Ha accepted, then on the Brand Image varia

APA, Harvard, Vancouver, ISO, and other styles

16

Ibrahim, Jafaru Itopa. "EFFECT OF BRAND NAME ON CONSUMER PREFERENCES FOR CHOCOLATE BEVERAGES IN NORTH CENTRAL NIGERIA." HELSINKI JOURNAL OF RESEARCH MANAGEMENT AND MARKETING 4, no. 2 (2021): 42–57. https://doi.org/10.5281/zenodo.4905946.

Full text

Abstract:

This work examined the effect of brand name on consumer preferences for chocolate beverages in North Central states, Nigeria. Relevant conceptual, theoretical and empirical literatures were reviewed. The study is anchored on brand loyalty correlate theory.

APA, Harvard, Vancouver, ISO, and other styles

17

Neilson, Leighann, and Erin Barkel. "“The gift that starts a home”: marketing of the hope chest in the USA." Journal of Historical Research in Marketing 12, no. 4 (2020): 473–502. http://dx.doi.org/10.1108/jhrm-03-2020-0015.

Full text

Abstract:

Purpose This paper aims to present a history of the marketing of hope chests in the USA, focusing in particular on one very successful sales promotion, the Lane Company’s Girl Graduate Plan. The Girl Graduate Plan is placed within its historical context to better understand the socioeconomic forces that contributed to its success for a considerable period but ultimately led to decreased demand for the product. Design/methodology/approach The history of the marketing of hope or marriage chests draws upon primary sources located in the Lane Company Collection at the Virginia Museum of History an

APA, Harvard, Vancouver, ISO, and other styles

18

Lestari, Indawati, Isfenti Sadalia, Endang Sulistya Rini, and Beby Karina Fawzeea Sembiring. "Increasing functional value resonance as addressing the relationship between social presence and brand loyalty for SUV automotive consumers." Uncertain Supply Chain Management 12, no. 3 (2024): 1471–78. http://dx.doi.org/10.5267/j.uscm.2024.4.004.

Full text

Abstract:

The aim of this research is to analyze the influence of social presence on brand loyalty through functional value resonance in automotive consumers. This is a quantitative research approach. The purpose of the study includes automotive consumers in North Sumatera, Indonesia. The sample selection method is non-probability sampling, which does not ensure that every member of the population is sampled equally. In this study, purposive sampling was used with 205 respondents. Data is analyzed using the Partial Least Squares (PLS) approach using SmartPLS. The results of this study show that social p

APA, Harvard, Vancouver, ISO, and other styles

19

Arthur, Jennifer, and Masoumeh Bejaei. "Evaluating and Classifying Apple Brand Names: Criteria and Trends over a Century." Horticulturae 11, no. 2 (2025): 127. https://doi.org/10.3390/horticulturae11020127.

Full text

Abstract:

Globally, fruit breeders and marketers create trademarked brand names for new varieties which can be protected indefinitely, extending returns on breeding investments. Brand names help promote and differentiate fruits, acting as quality signifiers and simplifying consumer choices. This study introduces brand name evaluation criteria, identifies name classification frameworks, and audits North American and international apple names, covering plant varietal denominations and both trademarked and non-trademarked names. Key criteria for a good brand name include trademarkability, memorability (sim

APA, Harvard, Vancouver, ISO, and other styles

20

Ole, Hizkia C., Eirene W. M. Sakka, and Deske W. Mandagi. "Perceived Quality, Brand Trust, Image, and Loyalty as Key Drivers of Fast Food Brand Equity." Indonesian Journal of Islamic Economics and Finance 5, no. 1 (2025): 99–124. https://doi.org/10.37680/ijief.v5i1.7012.

Full text

Abstract:

In the fiercely competitive fast-food industry, building strong brand equity is crucial for long-term success. This study investigates the effects of brand trust, brand image, and perceived quality on brand equity, while also examining the mediating role of brand loyalty in these relationships within the context of fast-food restaurants. Employing a quantitative, descriptive, and correlational research design, this study explores the interrelationships among these variables. Data were collected through a structured questionnaire administered to 175 regular customers of fast-food restaurants in

APA, Harvard, Vancouver, ISO, and other styles

21

Sharma, Rajesh. "Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market." Management and Labour Studies 45, no. 3 (2020): 337–65. http://dx.doi.org/10.1177/0258042x20922060.

Full text

Abstract:

Brand equity is a key marketing concept for academia as well as practitioners due to its ability to provide competitive advantage to firms. In the recent past, fast fashion branding has drawn noticeable attention. Since brand equity elements can impact consumers’ perceptions as well as behaviours, firms in fast fashion market want to understand the role of these elements for designing and implementing sustainable brand strategy. By using Aaker’s brand equity model, research was conducted on a sample of population based in the national capital of India and north Indian cities. The survey confir

APA, Harvard, Vancouver, ISO, and other styles

22

Jusuf, Devina Dwiastuti, and Muhammad Gafar Yoedtadi. "Pengaruh Brand Trust terhadap Brand Loyalty Masyarakat dalam Menggunakan Maskapai Batik Air." Prologia 3, no. 2 (2019): 481. http://dx.doi.org/10.24912/pr.v3i2.6392.

Full text

Abstract:

Indonesia has many collections launched by Batik Air.The airline, which is a subsidiary of Lion Air, which is full service, led by Rusdi Kirana, based in Manado, North Sulawesi, has a slogan, Journey Begins. On May 3, 2013 the new Batik Air airline made its maiden flight in the area of Manado.Seiring over time, the airline has a Brand Trust that has an effect on Brand Loyalty, namely community loyalty in the eyes of the public which is quite high. Air Batik which was established in 2013, and in 2017 has been ranked fourth with the most passengers, this flight is seen at 8.4 percent (10,079,902

APA, Harvard, Vancouver, ISO, and other styles

23

Soni, Pavleen. "Web-store image dimensions and online retail customer loyalty: investigating mediators and moderators." American Journal of Business 36, no. 1 (2021): 20–34. http://dx.doi.org/10.1108/ajb-08-2020-0133.

Full text

Abstract:

PurposeIn an era of burgeoning activity in online retail in India, the role of web-store design is paramount. Web-store design elements such as website functionality, brand assortment and product quality are expected to generate customer loyalty.Design/methodology/approachUsing data collected from 553 students from two universities in north India, the present study investigates the indirect effect of web-store dimensions (through website functionality, brand assortment and product quality) on online store loyalty via an enjoyment state (flow) and customer satisfaction. Serial mediation has bee

APA, Harvard, Vancouver, ISO, and other styles

24

Kayaman, Rüçhan, and Huseyin Arasli. "Customer based brand equity: evidence from the hotel industry." Managing Service Quality: An International Journal 17, no. 1 (2007): 92–109. http://dx.doi.org/10.1108/09604520710720692.

Full text

Abstract:

PurposeThe paper aims to explore interrelations of the four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in hotel industry and improve the conceptualization of customer‐based hotel brand equity.Design/methodology/approachThe paper is based on the recommendations of previous studies, the scale constructed to measure consumer‐based brand equity included brand awareness, brand loyalty, perceived quality and brand image. The present study used a sample of 345 actual customers from 11 different countries whose accommodation in North Cyprus hotels was us

APA, Harvard, Vancouver, ISO, and other styles

25

Rachman, Subehana. "The Importance of Quality Service in Increasing Customer Loyalty: A Case Study of Traditional Ships." Greenation International Journal of Tourism and Management 2, no. 3 (2024): 159–65. https://doi.org/10.38035/gijtm.v2i3.235.

Full text

Abstract:

This study investigates the influence of service quality on customer perception, satisfaction, and loyalty in North Jakarta. The study employs a quantitative research method, gathering data from 28 tourists who utilize the port's services. Researchers collected data for one month by directly distributing questionnaires. We carried out the data analysis using SPSS version 25. The analysis results showed a significant relationship between service quality, customer satisfaction, and loyalty. Better service quality and high customer satisfaction tend to increase customer loyalty. This study sheds

APA, Harvard, Vancouver, ISO, and other styles

26

J, P. Vansgaard, and J. A. Rhind Daniel. "Investigating the Moderating Effects of Social Wellbeing on the Relationship between Brand Identity and Fan Loyalty amongst Soccer Fans in America." International Journal of Social Science and Human Research 05, no. 1 (2022): 112–21. https://doi.org/10.47191/ijsshr/v5-i1-17.

Full text

Abstract:

This study builds on Funk and James (2001) and Bauer et al.'s (2008) attempts at modeling the relationship between brand identity and fan loyalty by examining the relationship in the context of fans of professional soccer in the United States. Social wellbeing is introduced into the model, answering the question "What are the moderating effects of social wellbeing on the relationship between brand identity and fan loyalty amongst fans of MLS?". A multiple regression analysis was done to verify the conceptual pathway delineated by Bauer et al. The results showed that the model acc

APA, Harvard, Vancouver, ISO, and other styles

27

Siregar, Nurintan Asyiah. "Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan Pasar dengan Kepuasan Sebagai Variabel Intervening di Toko Abang-Adik." Jurnal Benefita 4, no. 2 (2019): 363. http://dx.doi.org/10.22216/jbe.v4i2.1555.

Full text

Abstract:

<p><em>The purpose of this study was to determine the effect of product quality and brand image on customer loyalty with customer satisfaction as an intervening variable. The study was conducted at Abang-Adik Store in Rantauprapat City, North Sumatra. The population used was all shop customers with a simple random sampling method obtained by 98 final samples. Path analysis with the SPSS Version 22 program is used for data processing. The results of the study prove that product quality and brand image have a positive effect on customer loyalty, product quality and brand image have a

APA, Harvard, Vancouver, ISO, and other styles

28

Mahanani, Estu, and Bida Sari. "Analisis Pengaruh Brand Awareness, Brand Loyalty dan Harga terhadap Kepuasan Pelanggan PT. Jico Agung Jakarta." Jurnal Akuntansi dan Manajemen 16, no. 02 (2019): 194–207. http://dx.doi.org/10.36406/jam.v16i02.242.

Full text

Abstract:

This study aims to determine the effect of brand awareness (X1), brand loyalty (X2) and price (X3) on Customer Satisfaction (Y). The method used is the interactive-associative research. This research population is all of the PT. Jico Agung’s customer in East Jakarta. The sampling technique is done by purposive sampling with certain criteria. The sample of the research are 30 respondents (PT. Jico Agung’s customer who live in RT.013 and 014, RW.07, North Utan Kayu, East Jakarta. Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analys

APA, Harvard, Vancouver, ISO, and other styles

29

Massad, Victor J., and James Reardon. "Channel Surfing, Brand Loyalty and Risk Propensity: A Segmentation Approach to Modelling Consumer Switching Behaviours in the USA." International Journal of Advertising 15, no. 3 (1996): 250–61. http://dx.doi.org/10.1111/j.0265-0487.1996.00025.pp.x.

Full text

Abstract:

This study explores North Americans' propensity for change in the context of consumer switching behaviours: channel surfing, brand loyalty and political loyalty. A proposed framework based on an adoption/diffusion explanation suggests that there is an inverse relationship between age and risk propensity, a positive relationship between males and risk propensity, and a positive relationship between risk propensity and the three switching behaviours mentioned above. A structural equation test of the adoption/diffusion model indicates that the framework is an acceptable basis for understanding th

APA, Harvard, Vancouver, ISO, and other styles

30

Kaushal, Vikrant, and Nurmahmud Ali. "A Structural Evaluation of University Brand Equity Dimensions: Evidence from Private Indian University." International Journal of Customer Relationship Marketing and Management 10, no. 2 (2019): 1–20. http://dx.doi.org/10.4018/ijcrmm.2019040101.

Full text

Abstract:

The purpose of this article is to employ brand equity concepts to higher education. In doing so, the effects of certain dimensions, namely: university image, perceived quality, perceived value, and student satisfaction, on student loyalty are examined. A survey of 438 students enrolled in various programs was conducted on a large private university in north Indian state of Punjab. To arrive at an acceptable model, structural equation modelling was used and various hypotheses were tested. In the sampled data it was found that unlike theoretical indications, perceived quality was not found to be

APA, Harvard, Vancouver, ISO, and other styles

31

Varun Jewargi. "Partial least Square (PLS) Path modelling to assess the Interaction Between Affective, Normative and Continuance Commitment in Shaping Brand Loyalty." Power System Technology 49, no. 1 (2025): 1679–94. https://doi.org/10.52783/pst.1716.

Full text

Abstract:

Recognising the loyal customers of face care products is tremendously significant in the current market scenario. Measuring commitment towards the brand with face care products is highly difficult as new brands are entering into the market and the customers are switching the brands as they are no more loyal towards the brands. Here we are trying to test a consolidated model and check for the antecedent to brand loyalty and also check for the commitment of the customers towards the brands. It also aims to scrutinize does the relationship among the commitment and loyalty of the customers towards

APA, Harvard, Vancouver, ISO, and other styles

32

Varun Jewargi. "A Structural Equation Model (SEM) Approach to Analyse the Strategic Association Between Hedonic, Functional, And Symbolic Perspectives on Brand Loyalty Using PLS Software." Power System Technology 49, no. 1 (2025): 1661–71. https://doi.org/10.52783/pst.1715.

Full text

Abstract:

The complicated and poorly understood relationships that exist between customers and brands in retailing persist despite the abundance of works on the subject. This study examines the direct relationships between three distinct relationship variables-brand trust, brand affect, and brand commitment—and the hedonic, symbolic, and functional aspects of brand images. Additionally, it looks into how they indirectly affect two kinds of loyalty-behavioural and attitude-in relation to face care products. 551 users of face care products in the North Karnataka region provided us with the data. The data

APA, Harvard, Vancouver, ISO, and other styles

33

Mardiana, Mardiana, and Nuryakin Nuryakin. "The Role of Brand Image, Promotion, Price there is Trust, and Purchasing Decisions towards the Loyalty of Private Label Products of the traditional retail industry in Nunukan North Kalimantan." Journal of World Science 1, no. 7 (2022): 474–84. http://dx.doi.org/10.36418/jws.v1i7.65.

Full text

Abstract:

The purpose of this research is to examine, the effect of brand image, promotion, and price on trust, and purchasing decisions, the effect of trust on purchasing decisions, and customer loyalty, and the effect of purchasing decisions on loyalty. In this study, private-label brands in the retail industry in Yogyakarta are objects and the people of Yogyakarta are subjects with the minimum criteria for purchasing private labels three times. The sample is 272 respondents. The analytical tool used is SEM (Structural Equation Modeling) which is operated through the AMOS program. Sampling was carried

APA, Harvard, Vancouver, ISO, and other styles

34

Mardiana, Mardiana, and Nuryakin Nuryakin. "The Role of Brand Image, Promotion, Price there is Trust, and Purchasing Decisions towards the Loyalty of Private Label Products of the traditional retail industry in Nunukan North Kalimantan." Journal of World Science 1, no. 7 (2022): 474–84. http://dx.doi.org/10.58344/jws.v1i7.65.

Full text

Abstract:

The purpose of this research is to examine, the effect of brand image, promotion, and price on trust, and purchasing decisions, the effect of trust on purchasing decisions, and customer loyalty, and the effect of purchasing decisions on loyalty. In this study, private-label brands in the retail industry in Yogyakarta are objects and the people of Yogyakarta are subjects with the minimum criteria for purchasing private labels three times. The sample is 272 respondents. The analytical tool used is SEM (Structural Equation Modeling) which is operated through the AMOS program. Sampling was carried

APA, Harvard, Vancouver, ISO, and other styles

35

Nie, Yusu. "The Role of User-Generated Content and Micro-Influencers in Shaping the Global Image of Fast Fashion Brands: A Case Study of SHEINs Marketing Strategies in North America and Europe." Advances in Economics, Management and Political Sciences 160, no. 1 (2025): 171–76. https://doi.org/10.54254/2754-1169/2025.19802.

Full text

Abstract:

As one of the fastest-growing cross-border e-commerce brands globally, SHEIN has successfully enhanced its brand awareness across diverse cultural contexts through collaborations with user-generated content (UGC) and micro-influencers on social media platforms. This study explores the role of UGC and micro-influencers in expanding the global presence of the fast fashion brand SHEIN, with a particular focus on its marketing strategies in North America and Europe. Unlike traditional large-scale influencers, micro-influencers operate within smaller communities, offering high levels of interaction

APA, Harvard, Vancouver, ISO, and other styles

36

ShaikShamshuddin, Venkateswarulu T., adinarayana UV, Bangaruraju I., and Ramarao SG. "Buying Behaviour and Preferences of Consumers with Reference to Fmcg Goods in North Coastal Andhra Pradesh." International Journal of Management and Humanities (IJMH) 4, no. 8 (2020): 5–15. https://doi.org/10.35940/ijmh.G0715.044820.

Full text

Abstract:

The world has become a village and many MNCs have entered Indian operations as it is an attractive destiny for the burgeoning middle class with its increase in disposable income. This competition opened the new doors and ways to face the challenges encountering from FMCG Markets. There are many studies that analyse the consumer brand loyalty towards FMCG products, consumer buying behaviour and brand loyalty of the fast moving consumer goods in the rural markets, the contribution of FMCG goodsin economy of country, factors influencing demand of FMCG goodsamong people. Also there are studies tha

APA, Harvard, Vancouver, ISO, and other styles

37

Endang Lestari, Arlina Nurbaity Lubis, and Beby Karina Faw zeea Sembiring. "The Influence of Customer Experience, Brand Image, and Price Perception on Customer Loyalty through Customer Satisfaction of Gojek Users at Universitas Sumatera Utara." International Journal of Business and Applied Economics 4, no. 1 (2025): 21–36. https://doi.org/10.55927/ijbae.v4i1.12713.

Full text

Abstract:

The presence of increasingly sophisticated digital technology has brought extraordinary changes and progress to human life. One digital technology that is often used is online applications. In this modern era, transportation has become an important support for daily activities, especially in urban areas. Based on a survey conducted by Inrix 2023, it was stated that the city of Medan has the highest level of congestion in large cities in Indonesia. Companies providing online transportation services are expected to increase customer loyalty and satisfaction. This research aims to determine and a

APA, Harvard, Vancouver, ISO, and other styles

38

Clottey, Sheila Naa Tetteorkor, Sylvia Asheley Gyampoh, Mavis Abaane Anaba, and Roseline Adeniji. "Impact of Brand Identity and Brand Image On Fashion Entrepreneurs: A Case Study of Greater Accra Metropolis." International Journal of Vocational and Technical Education Research 9, no. 2 (2023): 50–77. http://dx.doi.org/10.37745/ijvter.15/vol9n25077.

Full text

Abstract:

Over the years branding has been the concern of many businesses across the globe, however the fashion world has not been exempted, many studies has also been carried out to investigate relationship that exist between fashion and branding. Brand images and identity has been the major point for competition among fashion customers, clients, investors and brand owners. This call for this research to find out impact of brand image and brand identity has on fashion entrepreneurs. The population was drawn from Accra metropolis covering areas such as McCarthy hill, and North-Kaneshie, Accra. Purposive

APA, Harvard, Vancouver, ISO, and other styles

39

Khan, Haris Bin Shabbir, Touqeer Aslam, and Abdul Sami. "IMPACT OF COMPARATIVE ADVERTISING ON QMOBILE’S BRAND IMAGE IN KARACHI." Journal for Business Education and Management 3, no. 1 (2023): 1–21. https://doi.org/10.56596/jbem.v3i1.80.

Full text

Abstract:

The primary focus of this study is to scrutinize the efficacy of the comparative claim advertisement strategy, a practice prevalent in the sub-continent and particularly in Pakistan. Historically, this strategy was a dominant tool for creating brand awareness by establishing connections with a competitor’s product. However, over time, the proliferation of this approach has rendered it antiquated. While it may enhance brand awareness when coupled with distinctive attributes and cutting-edge technology, it becomes ineffective without product modernization. Drawing on information from ISI Thompso

APA, Harvard, Vancouver, ISO, and other styles

40

Chen, Yixin. "Empowering Global Growth: Analyzing Apple's Sales Strategies in North America and Macau." Advances in Economics, Management and Political Sciences 72, no. 1 (2024): 156–65. http://dx.doi.org/10.54254/2754-1169/72/20240694.

Full text

Abstract:

Strategically, Apple specializes in research and development to gain a wide range of high-quality product recognition and a large number of loyal fans, gaining customer loyalty. At the same time, the sales team caters to the overall strategic policy of the company, providing higher quality service (apple care) and warmer service. Moreover, in the performance evaluation, if the relevant indicators have a strong correlation between the company's strategy and the interests (performance) of each team and individual, it will promote the collaborative development of the company and sales team.At the

APA, Harvard, Vancouver, ISO, and other styles

41

k, k., k. k, k. k, k. k, and k. k. "Research on the High-quality Development Path of Asian Tourism under the New Type of Operation: Take Global Famous Cruise Brand America Princess Cruise Company as an Example." Northeast Asian Business and Economics Association 4, no. 2 (2023): 73–82. http://dx.doi.org/10.51156/jnabe.2023.4.2.73.

Full text

Abstract:

Purpose - The purpose of this paper is to explore the existing problems of the Asian Cruise Service Quality. Based on the relationship between customer participation , customer service personal value and customer loyalty, this paper expounds on how European and American cruise companies can improve customer loyalty by enhancing “customers’ personal value perception to realize the harmony and unity of the enterprises’ profits and social benefits. Design/Methodology/Approach - Based on marketing, the paper studies the low service quality problems of Asian cruise companies. Based on the cas

APA, Harvard, Vancouver, ISO, and other styles

42

Mohammad, Anber Abraheem. "THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP." Business: Theory and Practice 21, no. 1 (2020): 30–38. http://dx.doi.org/10.3846/btp.2020.11617.

Full text

Abstract:

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were administered to sample members, and 895 questionnaires were returned completed. Data analysis indicated a significant partial mediation of brand community in the effect of customer empowerment on customer satisfaction but not in the effect of customer engagement and customer loyalty.Interestingly, the

APA, Harvard, Vancouver, ISO, and other styles

43

Sitorus, Nurbaina Junita, Rahmi Syahriza, and Siti Aisyah. "Marketing Mix on UINSU Students’ Buying Interest in Skintific Through Brand Image as A Moderating Variable." Ilomata International Journal of Management 5, no. 3 (2024): 933–46. http://dx.doi.org/10.61194/ijjm.v5i3.1249.

Full text

Abstract:

This research aims to determine the effect of the marketing mix (4P) on North Sumatra State Islamic University (UINSU) students' buying interest in Skintific products, with brand image as a moderating variable. This research is a type of comparative causal research with a quantitative approach because it involves numerical data and uses statistical data. The population in this study are active female students studying at the North Sumatra State Islamic University (UINSU) with a population of 17,608 female students in 2023. Using the Slovin formula n= N/ (1+ (N x e2 )) to calculate the sample s

APA, Harvard, Vancouver, ISO, and other styles

44

Harianja, Pantun. "Halal Tourism Model Based On Local Wisdom In Bukit Lawang As One Of The Branding Efforts Towards Excellent Primadona North Sumatra." International Journal of Science, Technology & Management 3, no. 6 (2022): 1676–87. http://dx.doi.org/10.46729/ijstm.v3i6.666.

Full text

Abstract:

The purpose of this research is to find a model of amenity formulation, word of mounth and halal knowledge on halal tourism brand image and tourist satisfaction. The method of analysis in the first year in this study used the approach SEM (Structural Equation Modeling) in building the concept of attractiveness, accessibility and tourism awareness in increasing tourist loyalty through out-of-school education. While in the second year, namely the application of a youth-based out-of-school education model in creating a Tangkahan brand image to be excellent in North Sumatra. The results of the stu

APA, Harvard, Vancouver, ISO, and other styles

45

Lin, Jingxin. "Analysis of the operation strategy for Xiaomi’s online and offline markets." SHS Web of Conferences 207 (2024): 01016. https://doi.org/10.1051/shsconf/202420701016.

Full text

Abstract:

The world’s smartphones are developing rapidly, Apple, Huawei, millet, and other products in various countries are outstanding. In addition to Apple occupying the world market, other mobile phone brands have flagship stores in Asia, Europe, Latin America, and other places. Among them, the Xiaomi brand was founded in 2010, and its operating strategy is constantly being optimized and iterated. Focus on creating new products to continuously meet the needs of target customers and create a unique IOT ecosystem to help attract more loyal users. Actively explore customer needs in marketing and solve

APA, Harvard, Vancouver, ISO, and other styles

46

Sivabrovornvatana, Nilubon. "Utilizing Net Promoter Score To Assess Customer Satisfaction And Brand Loyalty In The Real Estate Industry Of Thailand." Journal of Business Leadership and Management 1, no. 1 (2023): 56–66. http://dx.doi.org/10.59762/jblm845920461120231009142231.

Full text

Abstract:

This research aimed to examine the net promotion score to gauge customer satisfaction and brand loyalty of Real Estate businesses in Thailand. This research was focused on assessing the loyalty and satisfaction of customers towards the business of residential houses. In Thailand, the real estate market is expected to rise by 6 percent in 2018. The core aspects that lead the housing market comprise of global economy that tend to enhance exports to enhance public investments. The research was emphasized on studying the Net Promoter Score of Home and Condominium businesses. The research adopted a

APA, Harvard, Vancouver, ISO, and other styles

47

Murray, Alison, and Carol Kline. "Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA." Journal of Sustainable Tourism 23, no. 8-9 (2015): 1198–216. http://dx.doi.org/10.1080/09669582.2014.987146.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Duvall, John N. "The Fruits of the LOA." American Literary History 36, no. 3 (2024): 836–47. http://dx.doi.org/10.1093/alh/ajae076.

Full text

Abstract:

Abstract The marketing claims of the Library of America (LOA) reveal that this institution functions within the tradition of such middlebrow publishing ventures as The Harvard Classics and the Modern Library. All such ventures assure consumers that cultural cache can be theirs through brand loyalty. LOA’s brand identity, however, is fraught with contradictions. While claiming to continue the legacy of highbrow literary critic Edmund Wilson, LOA increasingly publishes volumes devoted to pulp genres that would have been anathema to Wilson. While English departments have been questioning notions

APA, Harvard, Vancouver, ISO, and other styles

49

Briggith Gomez-Pino, Leticia, Karla Stefanny Huertas-Vilca, Omar Fabricio Maguiña-Rivero, and Franklin Cordova-Buiza. "Customer loyalty and administrative management of e-commerce in the telecommunications sector in Latin America." Problems and Perspectives in Management 21, no. 3 (2023): 330–42. http://dx.doi.org/10.21511/ppm.21(3).2023.26.

Full text

Abstract:

Business management plays a crucial role in brand positioning using the digitization of processes and strategies to attract customers, especially during the Covid-19 pandemic. The objective of this study is to identify the actions implemented by the administrative management of international corporations regarding investing in e-commerce and enhancing consumer loyalty. The sample comprised leading telecommunication companies, such as O Globo, Claro, and Tigo, according to the Katnar Ranking. A qualitative non-experimental design methodology was applied based on the documentary analysis of the

APA, Harvard, Vancouver, ISO, and other styles

50

Maulidina, Maulidina, Paham Ginting, Endang Sulistya Rini, and Beby Karina F. Sembiring. "Destination Service Quality and Co-Creation: Key Drivers of Tourist Repatronizing Intention in Indonesia Tourism." International Review of Management and Marketing 15, no. 4 (2025): 193–203. https://doi.org/10.32479/irmm.18706.

Full text

Abstract:

This study investigates the impact of Destination Service Quality (DSQ) on Satisfaction with Co-Creation Experience (SCE), Value Co-Creation Brand Resonance (VCBR), and Destination Repatronizing Intention (DRI) within Indonesia's North Sumatera tourism sector. Grounded in the Service-Dominant Logic (SDL) framework, the research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data from 260 tourists. The findings reveal that DSQ significantly influences SCE, VCBR, and DRI, highlighting the critical role of service quality in sh

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!