Relevant bibliographies by topics / Brand management

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand management'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Brand management"

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Lee, Wai Jin (Thomas), Aron O’Cass, and Phyra Sok. "Unpacking brand management superiority." European Journal of Marketing 51, no. 1 (2017): 177–99. http://dx.doi.org/10.1108/ejm-09-2015-0698.

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Purpose A strong brand is one that consumers know and perceive as differentiated from competing brands. Building brands with high levels of awareness and uniqueness is critical to ensuring brand strength and sustained competitiveness. To this end, the roles of brand management capability and brand orientation are highlighted. However, given the significance of consistency in branding, firms’ brand management capability and brand orientation alone may not be sufficient, and a mechanism that facilitates branding consistency is required. In the integrating marketing control theory with the resour
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Khurdei, Viktoriia, Viktoriia Datsenko, Tetiana Dronova, Dmytro Mishchenko, and Irina Pavlovska. "FORMULATION OF A MARKETING STRATEGY FOR COMPANY BRAND MANAGEMENT." Economies' Horizons, no. 1(23) (March 31, 2023): 4–14. http://dx.doi.org/10.31499/2616-5236.1(23).2023.272720.

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The article is dedicated to the follow-up of the marketing approach to the formation of the company's brand strategy. The method of statistics is the development of theoretical provisions for marketing technology branding and the formation of a marketing strategy for managing a company's brand.
 It is clear to understand the «brand» behind the marketing approach with the guidance of the tlumachs of different authors. It has been seen that the trademark has been influencing the minds of different price segments, the role and importance of naming and the logo. Within the framework of the ar
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VEREMCHUK, V. I., and N. YU GRIGORIEV. "BRAND MANAGEMENT AS A TYPE MANAGEMENT ACTIVITIES." Sociopolitical Sciences 14, no. 1 (2024): 102–6. http://dx.doi.org/10.33693/2223-0092-2024-14-1-102-106.

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Brand management is one of the most important management tools that allows companies to create and strengthen their brands, increase their value and provide competitive advantages in the market. In today’s world, where competition is only increasing, the ability to effectively manage a brand is becoming a key success factor for any business. Effective brand management requires constant monitoring of the market and consumer needs, adaptation of brand strategy to changing conditions, as well as flexibility and creativity in decision-making. This article discusses the main aspects and features of
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Aulia Mauliddinia. "Pengaruh Citra Merek, Kepercayaan Merek, Dan Pengalaman Merek Dalam Proses Membangun Merek Sepatu Lokal." Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce 2, no. 4 (2023): 177–90. http://dx.doi.org/10.30640/digital.v2i4.1777.

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The fashion industry, particularly in the rapidly evolving and changing footwear industry, it is important for companies to understand consumer perceptions of brands in order to build and maintain a company’s image. This research aims to understand how Gen Z consumers in DKI Jakarta evaluate brands and react to branding practices by involving brand management constructs, namely brand image, brand trust, brand experience, wich lead to consumer purchase intention. A quantitative research design was employed using the Structural Equation Model (SEM) method, and data analysis employing statistical
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Veloutsou, Cleopatra, and Elena Delgado-Ballester. "New challenges in brand management." Spanish Journal of Marketing - ESIC 22, no. 3 (2018): 254–71. http://dx.doi.org/10.1108/sjme-12-2018-036.

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Purpose This paper aims to help in the development of a better understanding of key brand-related terms and discuss the key challenges and trends in brand management. Design/methodology/approach This is an editorial based mainly on an extensive and broad literature review on brand management. Findings First, this work defines some key brand management terms and presents brand-related issues and concerns that remain unchanged over time. Then it discusses some of the brand management-related matters that are changing since the past few years. Challenges for the management of brands from the side
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Fournier, Susan, and Shuba Srinivasan. "Branding and the Risk Management Imperative." GfK Marketing Intelligence Review 10, no. 1 (2018): 10–17. http://dx.doi.org/10.2478/gfkmir-2018-0002.

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Abstract In an increasingly risky socioeconomic environment, management needs to proactively consider brand-related risks. To understand brands as tools for risk management, they need to understand four types of brand risk: brand reputation risk, brand dilution risk, brand cannibalization risk and brand stretch risk. Risk management is not a natural act for brand managers trained in astute execution of the 4 Ps, and contemporary market factors make this more challenging still. With an increasingly polarized society, it is almost impossible for brands to remain untouched by ideologies. In addit
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Troyan, V. I., and A. S. Braslavska. "Brand Management Strategies as Components of Brand Management." Business Inform 11, no. 526 (2021): 446–51. http://dx.doi.org/10.32983/2222-4459-2021-11-446-451.

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The article considers the concepts of brand, trademark, branding, specified by different authors from management positions; the brand management system and its main elements, initial data and brand functioning strategies are discussed. The variability of the business environment, the high level of competition dictates the need to find new opportunities to adapt entrepreneurial structures to the changes that are taking place. Among the main reasons that encourage companies to optimize business processes, one can allocated the need to reduce production costs; requirements made on the parts of co
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Kovalchuk, Olha. "BRANDS CONTROL AS BRAND-MANAGEMENT COMPONENT." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 11(39) (2018): 52–55. http://dx.doi.org/10.25264/2311-5149-2018-11(39)-52-55.

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Dudko, Pavlo M. "MANAGEMENT OF BRANDS’ PORTFOLIO POSITIONING OF DOMESTIC ENTERPRISES." Management 31, no. 1 (2020): 67–77. http://dx.doi.org/10.30857/2415-3206.2020.1.6.

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Introduction. Nowadays, the development of the economy of Ukraine is a demonstration of the trend towards globalization and the necessity for enterprises, including greater understanding, to give more nutrition to the form and brand development.Hypothesis of scientific research. The management of brands’ portfolio positioning should not be based only on trademarks, which belong to an enterprise, but also on the construction of molecule of brands portfolio, which affect on the decision of the consumer independently of holding them, that allows the increasement of the validity of proper brand in
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Vo, Nga Dinh. "Brand management through image and culture." Journal of Development and Integration, no. 72 (August 30, 2023): 89–97. http://dx.doi.org/10.61602/jdi.2023.72.11.

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Brand image is a concept that includes the following elements: Making a visual impression and entering the public’s consciousness. These factors make brands really strong and leave a mark in the hearts of consumers. Therefore, a brand manager must be someone who knows how to create an image for the brand, and at the same time have cultural dialogues in the process of developing awareness of that image. The article will deeply analyze the concepts of visual impression and cultural dialogue, thereby applying economic - cultural - social knowledge to clarify the management journey of strong brand
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Dissertations / Theses on the topic "Brand management"

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Iyer, Pramod P. "Brand Management Capability and Brand Performance." Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc862750/.

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Brands are intangible assets that provide companies with the potential to extract higher rents or prices from customers. However, only few organizations are able to build and sustain brands over a long period of time. Brand management capability - the organization's ability to build and sustain brands becomes important for achieving sustainable competitive advantage. Despite the importance of brand management capability to organizations, majority of the brand management literature has primarily focused on the consumer perspective of brands. This gap in knowledge about the components of brand
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Natorina, A. O. "Brand management cognition." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47016.

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Today, the commodity marketplace is flooded with various brands. The requirement of the seller’s brand to stand out among other parallel brands is crucial. Hence, there is a fierce competition among the sellers to make their products or services stand out in the market, thereby winning new consumers and retaining the existing ones. At times, it even leads to diverting the consumers following other brands to the seller’s brand. To remain competitive in the marketplace, strong brand management is required.
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Hanna, S. A. "Strategic place brand management." Thesis, Bangor University, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.568782.

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The aim of the present study is to contribute to the theory and practice of place branding by gathering insights into place branding processes and developing a model based on those insights. The primary theoretical background and concepts for this study consist of place branding theory, brand theory, stakeholder theory, and place regeneration. Using earlier research into place branding theory and models of place branding processes the study builds a multi-level conceptual model of strategic place brand management. Existing place branding models take different perspectives on the branding proce
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Schejbalová, Lenka. "Brand management vybrané značky." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-19249.

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Thesis deals with the topic of brand management, specifically brand management of the product line extension. The selected brand for the practical application of the process of brand management is Maybelline New York, consumer cosmetic brand belonging to the company's portfolio of L'Oréal. The goal is to design and describe the process of management of this selected brand for the extension in the fragrance market. The practical part includes desk research (analysis of contemporary brand management of Maybelline New York and fragrance market analysis) and primary research (focusing on the behav
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Eisenbarthová, Tereza. "Brand management vybrané značky." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76320.

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The master thesis analyzes the brand Maybelline New York. Maybelline belongs to the mass market division of the multinational cosmetics company L'Oréal. It offers products of colour cosmetics in four main segments: eyes, face, lips and nails. The thesis is divided into three main parts. The first part is theoretical and it is actually the basis for next sections. The second part introduces the brand Maybelline, describes its identity, position on the Czech market, competition and marketing mix. There is also mentioned the new sub-brand MNY. The last part is dedicated to the research of seconda
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Honzíková, Dana. "Brand management vybrané značky." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77813.

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This thesis addresses the subject of brand management. My main objective was to summarize the issue of brand management and apply the acquired knowledge on the selected brand of food products on the Czech market, i.e. to assess its current management and the current situation and where appropriate, propose recommendations for the future. I use the case study method, the method of survey and analysis of primary and secondary data. The theoretical part deals with the concept of brand, its features and basic identifiers. Furthermore, I analyze the theme of brand management and brand value (equity
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Dohnalová, Jaroslava. "Brand management regionálních značek." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124649.

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The thesis is primarily focused on an evaluation of the communication of the Klasa quality brand. In the theoretical part there are definitions of terms like brand, brand management, region, regional brand and other terms connected with the topic of the thesis. The practical part is concerned with an evaluation of brand management of the studied brand, its awareness and trust. The thesis also brings a view of decision-making processes of customers in the connection with Klasa brand. The results of the marketing research show perception of the brand by customers from the point of view of value
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Machová, Markéta. "Brand management vybrané značky." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-126596.

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The thesis engages in the subject of brand management. The objective of the thesis was to conceive the subject of brand management and to apply the knowledge gained to a particular brand, i. e. to analyze and critically evaluate current brand management of the brand selected and to suggest recommendations for leading the brand in the future. The theoretical part of the thesis focuses on brand, brand elements and functions and engages in particular phases of the brand management process. The practical part of the thesis introduces the market of the chosen brand, the brand producer and the brand
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Csiriková, Kateřina. "Brand management vybrané značky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136222.

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Thesis deals with identity and brand management of the brand Garnier, which belongs to the company's portfolio of L'Oréal. The aim is to show options, how to improve the loyalty of customers to this brand. In practical part is analysed the Garnier brand by the determination of its identity, marketing mix and SWOT analysis, which is afterwards used as a background for the primary research. The primary research has the goal to find out the image of the brand and the rate of customer's loyalty. In conclusion there are suggested the changes in Garnier's brand management.
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Šanderová, Petra. "Brand management regionálních značek." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-165567.

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This thesis is focused on regional brands and their strategic management. In the theoretical part there are explained the basic concepts: brand, brand management and region. The practical part describes the selected region and regional brand. That continues to marketing research that is focused on consumer awareness of regional brands. In the final part there are mentioned the promotion recommendations of the selected regional brand. The aim is to acquaint the reader with the programs of the regional marking and find out the opinion of the consumers towards the regional brands.
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Books on the topic "Brand management"

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Ahluwalia, Rohini, and Barbara Loken. Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.

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Riley, Francesca. Brand Management. SAGE Publications Ltd, 2010. http://dx.doi.org/10.4135/9781446260890.

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Mogaji, Emmanuel. Brand Management. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66119-9.

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Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. Brand Management. Routledge, 2020. http://dx.doi.org/10.4324/9780367172596.

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L, De Chernatony, ed. Brand management. Ashgate, 1998.

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Loken, Barbara. Brands and brand management: Contemporary research perspectives. Routledge, 2010.

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Loken, Barbara. Brands and brand management: Contemporary research perspectives. Taylor & Francis Group, 2010.

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Barbara, Loken, Ahluwalia Rohini 1966-, and Houston Michael J, eds. Brands and brand management: Contemporary research perspectives. Taylor & Francis Group, 2010.

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Esch, Franz-Rudolf, Torsten Tomczak, Joachim Kernstock, Tobias Langner, and Jörn Redler, eds. Corporate Brand Management. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24900-7.

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Hartleb, Vivian. Brand Community Management. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8333-6.

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Book chapters on the topic "Brand management"

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Rao, Akshay. "Brand Alliances." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-5.

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Brown, David M., and Alexander Thompson. "Brands and Brand Management." In Essentials of Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-10.

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Ahluwalia, Rohini, and Andrew M. Kaikati. "Traveling the Paths to Brand Loyalty." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-6.

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Shiv, Baba, and Antoine Bechara. "Revisiting the Customer Value Proposition: The Power of Brand Emotion." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-13.

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Gürhan-Canli, Zeynep, and Anne Fries. "Branding and Corporate Social Responsibility (CSR)*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-7.

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O'Guinn, Thomas C., and Albert M. Muniz. "Toward a Sociological Model of Brands." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-10.

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Park, C. Whan, Deborah J. MacInnis, Xavier Drèze, and Jonathan Lee. "Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-Based Brand Equity*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-12.

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Erdem, Tülin, and Joffre Swait. "Utility-Based Models of Brand Equity." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-14.

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Loken, Barbara, Christopher Joiner, and Michael J. Houston. "Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-4.

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Baird, Stephen R. "Brands and Trademarks: The Legal Implications of Branding*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-17.

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Conference papers on the topic "Brand management"

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Štrausa, Evita, and Elīna Gaile-Sarkane. "Embedding Brand Positioning within Strategic Management." In 28th World Multi-Conference on Systemics, Cybernetics and Informatics. International Institute of Informatics and Cybernetics, 2024. http://dx.doi.org/10.54808/wmsci2024.01.124.

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Arunachalam, Thiruchelvi, Mayurigha Sivakumar, and Ashvadharani Raveendran. "Young consumers' insights on brand association, brand awareness, perceived quality, brand image, brand loyalty and brand equity." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24043a.

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Brands try to capture young consumers as they are early adopters which help them to secure business for long term. The purpose of this study is to examine the effects of brand association, brand awareness, brand image, perceived quality and the mediating effect of brand loyalty on brand equity among young consumers and their direct relationship with brand equity. Data from 75 young consumers were analysed using an open-source software named Jamovi and PLS-SEM. Empirical results via Correlation and Multiple regression authenticated that direct relation was insignificant for all the variables ex
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Butkus, Mindaugas, and Riccardo Masullo. "Evaluation of brand competitiveness: regression analysis approach." In Business and Management 2016. VGTU Technika, 2016. http://dx.doi.org/10.3846/bm.2016.40.

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Article aims to show an application of regression analysis for qualitative evaluation of companies’ brand competitiveness from a customer point of view. Presented methodology could be applied if only a certain level of competition is observed in the market. We assume that (i) brand competitiveness is embodied into commodities’, that companies are selling, prices and (ii) companies that have more competitive brand are able to sell their commodity at a higher price after controlling for other explicit factors potentially affecting price. For this purpose, we adapt classical linear regression mod
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CATANĂ, Ştefan-Alexandru, and Andreea BARBU. "THE UNITED STATES OF AMERICA’S MOST VALUABLE BRANDS IN THE PERIOD 2021-2023." In International Conference of Management and Industrial Engineering. Editura Niculescu, 2023. http://dx.doi.org/10.56177/11icmie2023.32.

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In nowadays economic context, when, in many situations, the perception is more important than the reality, it is relevant to understand which is the attitude of the customers regarding a brand. Thus, brand value is an important part of any company’s intangible assets. In the period 2021-2023, the United States of America’s brands dominated the hierarchy of the top ten world’s most valuable brands. The aim of the paper is to analyze the evolution of the United States of America’s most valuable brands by brand value in the period 2021-2023. Moreover, the study shows and analyzes the main industr
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Shi, An, Gao Liang, and Wang Jian. "Corporate Brand Cube: Building Strong Corporate Brands." In 2006 International Conference on Management Science and Engineering. IEEE, 2006. http://dx.doi.org/10.1109/icmse.2006.314004.

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Putri, Annisa Dieni Eka, Indarini, and Dudi Anandya. "The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty." In Proceedings of the 16th International Symposium on Management (INSYMA 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.

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Xiaoyong, Lu, and Xue Huizhen. "Brand Virtual Management." In 2008 International Conference on MultiMedia and Information Technology (MMIT). IEEE, 2008. http://dx.doi.org/10.1109/mmit.2008.16.

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Misankova, Maria, Jana Kliestikova, Anna Krizanova, and Tatiana Corejova. "Brand Value Assessment in Terms of Contemporary Global Challenges." In Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.065.

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Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding of an organization is indeed a dynamic system with many cause-effect relationships as well as intangible and heterogeneous variables. In order to assess the value of individual brands can be used various models developed worldwide, based on different input data and valuation methodologies. We assume that individual environment in which company operates and consumers’ perce
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Hariandja, Evo Sampetua, and Tirza Theresia Suryanto. "Structural Equation Modeling of Brand Love, Brand Trust,Brand Respect, Brand Loyalty and Brand Equity in Indonesia E-Commerce." In 2nd South American Conference on Industrial Engineering and Operations Management. IEOM Society International, 2021. http://dx.doi.org/10.46254/sa02.20210800.

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Wardhana, Ali, and Yulia. "The Impacts of Brand Image, Brand Love, and Brand Trust on Brand Loyalty: Case Study on Coffee Drinks." In 18th International Symposium on Management (INSYMA 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210628.027.

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Reports on the topic "Brand management"

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De la Puente, Katia Inés, Celene Romero Haddad, and Elvis Gustavo Flórez Álvarez. Brand. Ediciones Universidad Cooperativa de Colombia, 2023. http://dx.doi.org/10.16925/gcnc.95.

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The purpose of this document is to provide students of the Business Administration program with reference material on one of the topics related to marketing management in organizations, such as brand creation. We will go through the evolution of the brand and the concept, the importance of creating a brand, its characteristics and typology, going through the elements and the different brand strategies that companies can develop. We will also highlight the value of a brand and its benefits.
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Qian, Yi. Brand Management and Strategies Against Counterfeits. National Bureau of Economic Research, 2012. http://dx.doi.org/10.3386/w17849.

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Cavender, RayeCarol, and Doris H. Kincade. Growth Trade-off Variables in Luxury Brand Management. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-635.

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Huang, Ran, Songyee Hur, and Sejin Ha. Mapping Consumer Engagement and Brand Impression Management in Instagram: A Decision Tree Approach. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1495.

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Costa-Sánchez, C., and V. Guarinos. Online Corporate Brand Management of european public television. Proposal of indicators for its measurement. Revista Latina de Comunicación Social, 2018. http://dx.doi.org/10.4185/rlcs-2018-1287en.

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Anna Rita Vargas, and Danika Astilla-Magoncia. Philippine Retirement Authority Current Program and Policy Assessment/Business Model Review. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.12.

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This study assesses the Philippine Retirement Authority's (PRA) current program and business model. Established by Executive Order No. 1037 in 1985, the PRA aims to position the Philippines as a prime retirement destination, contributing to the country's social and economic development. Utilizing GAP and SWOT analyses, the research explores potential enhancements to PRA’s business strategy, guided by Porter's competitive advantage model and Prahalad and Hamel's core competencies framework. In addition, the analysis supplements the analytical frameworks with a strategic agenda that covers a dis
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González Oñate, Cristina, and Carlos Fanjul Peyró. Television brands. The management of continuity in the Spanish television media. Revista Latina de Comunicación Social, 2009. http://dx.doi.org/10.4185/rlcs-64-2009-869-894-908-en.

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Randrup, Thomas, Geovana Mercado, Lisbet Christoffersen, and Sixten Lundqvist, eds. Compendium Forested Landscapes : analysis & governance. Department of Landscape Architecture, Planning and Management, Swedish University of Agricultural Sciences, 2024. http://dx.doi.org/10.54612/a.4i3m6fl0g4.

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The international Forest & Landscape program, taught at SLU at Bachelor level, began in 2021. In its essence, the program tries to combine the very best from forestry and landscape management. This unique program gives in-depth knowledge of forests and landscapes, taking a holistic approach to trees and forests and their importance to society, by focusing on the different perspectives of the forested landscapes and the management of them. Students are expected to gain adequate knowledge to work as e.g. a specialist or advisor at governmental authorities, municipalities, forestry companies,
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Abdul Hamid, Umar Zakir. Product Governance and Management for Software-defined Battery Electric Vehicles. SAE International, 2024. http://dx.doi.org/10.4271/epr2024025.

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<div class="section abstract"><div class="htmlview paragraph">In recent years, battery electric vehicles (BEVs) have experienced significant sales growth, marked by advancements in features and market delivery. This evolution intersects with innovative software-defined vehicles, which have transformed automotive supply chains, introducing new BEV brands from both emerging and mature markets. The critical role of software in software-defined battery electric vehicles (SD-BEVs) is pivotal for enhancing user experience and ensuring adherence to rigorous safety, performance, and qualit
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