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1

Messenger, Lisa. Social media to boost your brand. Australia Square, NSW: Messenger Group, 2012.

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2

Computer-mediated marketing strategies: Social media and online brand communities. Hershey, PA: Business Science Reference, 2015.

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3

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.

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4

W, Jugenheimer Donald, ed. Advertising media planning: A brand management approach. 2nd ed. Armonk, N.Y: M.E. Sharpe, Inc., 2008.

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5

W, Jugenheimer Donald, ed. Advertising Media Planning: A Brand Management Approach. Armonk, N.Y: M.E. Sharpe, 2004.

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6

Going social: Excite customers, generate buzz, and energize your brand with the power of social media. New York: American Management Association, 2013.

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7

J, Emerson B., ed. The Tasti D-Lite way: Social media marketing lessons for building loyalty and a brand customers crave. New York: McGraw-Hill, 2013.

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8

C, Havens John, ed. Tactical transparency: How leaders can leverage social media to maximize value and build their brand. San Francisco: Jossey-Bass, 2009.

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9

Vicari Haddock, Serena, ed. Brand-building: the creative city. Florence: Firenze University Press, 2010. http://dx.doi.org/10.36253/978-88-8453-540-5.

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The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts.
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10

Likeable social media: How to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks). New York: McGraw-Hill, 2011.

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11

Gettin' geeky with twitter: Build your business and manage your brand with today's hottest social media tool. Littleton, CO: GG Publishing, 2010.

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12

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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13

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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14

Harfoush, Rahaf. Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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15

Yes we did: An inside look at how social media built the Obama brand. Berkeley, CA: New Riders, 2009.

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16

Gitomer, Jeffrey H. Social boom!: How to master business social media to brand yourself, sell yourself, sell your product, dominate your industry market, save your butt, rake in the cash, and grind your competition into the dirt--by the global authority on sales, attitude, trust, and loyalty. Upper Saddle River, NJ: FT Press, 2011.

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17

Brand Vandals. Bloomsbury Information Ltd, 2013.

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18

Brand Media Strategy Integrated Communications Planning In The Digital Era. Palgrave MacMillan, 2010.

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19

author, Fiorella Sam, ed. Influence marketing: How to create, manage, and measure brand influencers in social media marketing. Que Pub, 2013.

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20

Diaz-Ortiz, Claire. Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts into Profits. HarperCollins Leadership, 2019.

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21

Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits. HarperCollins Leadership, 2019.

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22

Miller, Donald, Claire Diaz-Ortiz, and Jacque Dorman. Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits. HarperCollins Leadership on Brilliance Audio, 2019.

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23

Brand-Driven City Building and the Visualizing of Space. Taylor & Francis Group, 2013.

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24

Great Brand Blunders. Crimson Publishing, 2014.

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25

Instagram Power: Build your brand and reach more customers with the power of pictures. New York: McGraw-Hill Education, 2013.

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26

The essential social media marketing handbook: A new roadmap for maximizing your brand, influence, and credibility. Weiser, 2017.

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27

Influencer: Building Your Personal Brand in the Age of Social Media. Citadel, 2018.

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28

Hennessy, Brittany. Influencer: Building Your Personal Brand in the Age of Social Media. Blackstone Audio, 2018.

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29

Advertising Media Planning: A Brand Management Approach. Taylor & Francis Group, 2015.

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30

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. M.E. Sharpe, 2003.

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31

Sheehan, Kim Bartel, Larry D. Kelley, and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. Taylor & Francis Group, 2015.

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32

Advertising Media Planning: A Brand Management Approach. Taylor & Francis Group, 2011.

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33

Kelley, Larry D., and Donald W. Jugenheimer. Advertising Media Planning: A Brand Management Approach. 2nd ed. M.E. Sharpe, 2008.

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34

Goldman, Jeremy. Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media. AMACOM, 2012.

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35

The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand. McGraw-Hill Education - Europe, 2014.

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36

King, Logan. Instagram Marketing: Using Instagram Social Media To Amplify Your Business And Brand Visibility. CreateSpace Independent Publishing Platform, 2017.

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37

Gutzmer, Alexander. Brand-Driven City Building and the Virtualizing of Space. Taylor & Francis Group, 2016.

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38

End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Kogan Page, Limited, 2019.

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39

Gil, Carlos. End of Marketing: Humanizing Your Brand in the Age of Social Media and AI. Kogan Page, Limited, 2019.

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40

Social media for business: Foolproof tips to help you promote your business or your brand. Wiley, 2018.

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41

Coles, Linda. Social Media for Business: Foolproof Tips to Help You Promote Your Business or Your Brand. Wiley & Sons, Incorporated, John, 2017.

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42

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook. McGraw-Hill Education, 2012.

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43

Instagram Power, Revised and Expanded: Build Your Brand and Reach More Customers with the Power of Pictures. McGraw-Hill Education, 2019.

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44

Please Dont Brand My Public Space. Lars Muller Publishers, 2013.

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45

Martin, Gail. Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility. Red Wheel/Weiser, 2017.

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46

Levy, Scott. Tweet naked: A bare-all social media strategy for boosting your brand and your business. 2014.

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47

Brown, Ronne. From mopping floors to making millions on instagram: 5 steps to building an online brand. 2018.

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48

Highly recommended: Harnessing the power of word of mouth and social media to build your brand and your business. 2014.

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49

Schaffer, Neal. Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Wiley & Sons, Incorporated, John, 2013.

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50

Schaffer, Neal. Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Wiley & Sons, Incorporated, John, 2013.

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