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Journal articles on the topic 'Brand name products – Ethiopia'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Kim, Sunkyung, Ciara E. O’Reilly, Sisay A. Abayneh, et al. "Impact of Safe Water Programs on Water Treatment Practices of People Living with Human Immunodeficiency Virus, Ethiopia, 2008." Water 12, no. 11 (2020): 3261. http://dx.doi.org/10.3390/w12113261.

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Household water chlorination has been shown to reduce diarrhea incidence among people living with Human Immunodeficiency Virus (PLHIV). Some HIV programs in Ethiopia previously provided a socially marketed chlorination product (brand name WuhaAgar) to prevent diarrhea. To evaluate the program, we compared WuhaAgar use and water treatment practices between 795 clients from 20 antiretroviral therapy (ART) clinics and 795 community members matched by age, sex, and neighborhood. Overall, 19% of study participants reported water treatment with WuhaAgar. Being an ART clinic client was associated wit

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Stoughton, Richard B. "The Same Glucocorticoid in Brand-Name Products." Archives of Dermatology 125, no. 11 (1989): 1509. http://dx.doi.org/10.1001/archderm.1989.01670230051007.

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Liloca, Mendeca, and Simone Stewart. "Service Products and Brand Determination Strategy." Journal Dimensie Management and Public Sector 1, no. 1 (2020): 11–16. http://dx.doi.org/10.48173/jdmps.v1i1.20.

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This study purpose to understand the service products and brand determination sttrategy. This study discusses products and services, classification of products and services, brand determination strategy and marketing services. Choosing a brand name involves finding the best brand name based on a careful review of the benefits of the product, the target market, and the proposed marketing strategy. service marketing that need to be known in service marketing, namely: Intangibillty (intangible), Inseparability (cannot be separated), Variabillity/heterogeneity (changeable), Perishabbility (not dur

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Lee, Sangwon. "When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin." International Journal of Emerging Markets 15, no. 2 (2019): 387–402. http://dx.doi.org/10.1108/ijoem-10-2018-0543.

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Purpose The purpose of this paper is to examine how developing country brand name and brand origin affect the customer’s evaluation of the brand in radically new high-tech products. Using processing fluency as a theoretical underpinning, this study can answer the following questions: first, does foreign brand name (developed vs developing Asian brand name) affect the customer’s attitude toward the brand? Second, does the brand origin (developed vs developing country) moderate the effect of foreign brand name on attitude toward the brand? Third, does the individual difference (knowledge and tec

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Fiscella, Richard G., Bruce I. Gaynes, and Mike Jensen. "Equivalence of generic and brand-name ophthalmic products." American Journal of Health-System Pharmacy 58, no. 7 (2001): 616–17. http://dx.doi.org/10.1093/ajhp/58.7.616.

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Traynor, Kate. "Labeling may differ between generic, brand-name products." American Journal of Health-System Pharmacy 59, no. 10 (2002): 912. http://dx.doi.org/10.1093/ajhp/59.10.912.

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Wu, Fang, Qi Sun, Rajdeep Grewal, and Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market." Journal of Marketing Research 56, no. 1 (2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.

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Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English) because the former languages feature looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way categorization of brand name types for logographic languages: alphanumeric, phonetic, phonosemantic, or semantic. Using automobile sales data from China and a discrete choice model for differentiated products, the authors relate brand name types to demand, with evidence showing that Chinese consume

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Ojeda Mantilla, Héctor, Iván Montoya Restrepo, and Luz Alexandra Montoya Restrepo. "Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá." Revista Facultad Nacional de Agronomía Medellín 68, no. 2 (2015): 7743–53. http://dx.doi.org/10.15446/rfnam.v68n2.50995.

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Using the description of the importance of the floriculture sector and contrasting the identification of the behavior of brand name and generic products in the flower sector, future scenarios were identified for the creation of strategies of market permanence and positioning for brand name agrochemical products. In this case, representatives with broad experience in the floriculture sector of La Sabana de Bogota D.C. were selected, with whom the state of and possible projections for agrochemical products for the sector were evaluated with a prospective methodology. As a result, strategies were

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John, Deborah Roedder, Barbara Loken, and Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, no. 1 (1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.

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This article extends the scope of investigations into the potential risks of brand and line extension strategies. Here, the authors examine whether extensions can dilute beliefs associated with a strategically important and highly visible product—the flagship product. The results of three experimental investigations indicate that beliefs about flagship products are less vulnerable to dilution than beliefs about the parent brand name in general. The findings suggest that assessments of the impact of brand leveraging strategies should include analysis of the effects on individual products as wel

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Thomas, Anika, Anke Hammer, Gabriele Beibst, and Thomas F. Münte. "An ERP-study of brand and no-name products." BMC Neuroscience 14, no. 1 (2013): 149. http://dx.doi.org/10.1186/1471-2202-14-149.

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Ulgado, Francis M., and Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market." Journal of International Marketing 1, no. 3 (1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.

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The global market today is characterized by the proliferation of binational products, or products that are branded in one country while actually manufactured in another. This paper investigates how consumers evaluate the quality of such products under two different situations. In Study 1, where brand name and country-of-manufacture were the only pieces of information given about a product, it was found that consumers used both pieces of information in evaluating the product. In Study 2, however, where specific attribute product information was available as well as brand name and country-of-man

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Gao, Weihe, Li Ji, Yong Liu, and Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China." Journal of Marketing 84, no. 3 (2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.

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Cultural products are a major component of the world economy and are responsible for a growing share of U.S. exports. The authors examine brand name strategies when cultural products are marketed in foreign countries. Incorporating the unique characteristics of these products, the authors develop a theoretical framework that integrates similarity, which focuses on how the translated brand name relates to the original brand name, and informativeness, which focuses on how the translated brand name reveals product content, to study the impact of brand name translations. The authors analyze Hollyw

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Smith, Karen. "By any other name." Languages in Contrast 6, no. 1 (2006): 47–70. http://dx.doi.org/10.1075/lic.6.1.03smi.

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The brand name is one of the most important devices for marketing a product. Western companies spend vast sums of money devising brand names that convey the positive characteristics of products marketed on the strength of their image. Many of the brand names patented are complex linguistic units, using aspects of phonology, orthography, morphology, syntax and semantics to make names memorable. These names use language to impact on readers and therefore have transferable meanings. This article analyses the linguistic devices in a corpus of English language adverts and investigates which transla

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Radder, Laetitia, and Wei Huang. "High‐involvement and low‐involvement products." Journal of Fashion Marketing and Management: An International Journal 12, no. 2 (2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.

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PurposeKnowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university.Design/methodology/approachA self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee.FindingsThe results indicated a h

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Bonham, Pamela, Dana Greenlee, Cherly Sue Herbert, et al. "Knowledge of Brand and Preference." Psychological Reports 76, no. 3_suppl (1995): 1297–98. http://dx.doi.org/10.2466/pr0.1995.76.3c.1297.

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In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor. The results are discussed in terms of the role brand names play in the attractiveness of consumer products.

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Arafat, Mosab, Zahaa Ahmed, and Osama Arafat. "COMPARISON BETWEEN GENERIC DRUGS AND BRAND NAME DRUGS FROM BIOEQUIVALENCE AND THERMOEQUIVALENCE PROSPECTIVE." International Journal of Pharmacy and Pharmaceutical Sciences 9, no. 6 (2017): 1. http://dx.doi.org/10.22159/ijpps.2017v9i6.18735.

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The belief that generic drugs are inferior to brand name drugs has been always under debate. Especially since the price of generic drugs is generally far cheaper than brand-name drugs. Although, this is because of waiving the preclinical studies and clinical trials for the generic drug, the quality, and purity of materials used for generic drug preparation is still arguable. Thus, the objective of this overview was to find out the tolerable deviations between generic and brand name drugs which should not alter the pharmacology. Using inactive additives in the generic drug different than in the

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SAITO, KEN-ICHI, YUTAKA INOUE, YOJI IKEGAMI, et al. "Investigation of Bioequivalence Between Brand-name and Generic Irinotecan Products." Anticancer Research 36, no. 11 (2016): 5957–64. http://dx.doi.org/10.21873/anticanres.11183.

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Kleinstiver, P., and JF Baladi. "PHP15: IMPACT OF FIRST GENERIC ENTRANTS ON BRAND NAME PRODUCTS." Value in Health 4, no. 6 (2001): 477–78. http://dx.doi.org/10.1016/s1098-3015(11)71676-x.

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Motola, D., and F. De Ponti. "Generic versus brand-name medicinal products: Are they really interchangeable?" Digestive and Liver Disease 38, no. 8 (2006): 560–62. http://dx.doi.org/10.1016/j.dld.2006.03.017.

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Heiman, Amir, and Eliezer E. Goldschmidt. "Testing the Potential Benefits of Brands in Horticultural Products: The Case of Oranges." HortTechnology 14, no. 1 (2004): 136–40. http://dx.doi.org/10.21273/horttech.14.1.0136.

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The share of brand-name fruit and vegetables is much lower than that for general foods or processed industrial foods. The paper analyzes consumers' choice between generic and brand-name products and shows that consumers' preferences for horticultural brands increase with their appreciation of quality and with a low quality of the generic products, and that brand preferences are affected by socio-economic variables. The theoretical findings are supported by an orange (Citrus sinensis) consumer survey held in the UK and Israel. We found that in both countries consumers assign a relatively low va

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Merchant, Lubna, Randall Lutter, and Sherry Chang. "Identical or similar brand names used in different countries for medications with different active ingredients: a descriptive analysis." BMJ Quality & Safety 29, no. 12 (2020): 988–91. http://dx.doi.org/10.1136/bmjqs-2019-010316.

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ObjectiveTo identify US drug brand (proprietary) names that are identical or similar to drug brand names used in other countries containing different active ingredients and name confusion medication errors associated with these drugs.MethodsWe compared a list of brand names approved by the US Food and Drug Administration from 2006 through 2018 with a list of brand names from other countries generated by Uppsala Monitoring Centre using the WHODrug Dictionary. We evaluated drug name pairs that were identical or highly similar and had different active ingredients and searched for name confusion m

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Feng, Wenting, Tao Wang, and Guo Rui. "Influence of number magnitude in luxury brand names on consumer preference." Social Behavior and Personality: an international journal 47, no. 5 (2019): 1–9. http://dx.doi.org/10.2224/sbp.7486.

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In this study we built on scarcity theory, to conduct two experiments in which we investigated the influence of arbitrary numbers we inserted into brand names of luxury products. In Study 1 we recruited 68 consumers who were each assigned to one of two groups (small number or big number for brand name), in order to test consumers’ preferences for luxury brands with names of different number magnitudes. The results revealed that a product with a small number in the brand name was received more favorably than was a product with a big number in the name. Scarcity mediated the relationship between

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Hennessey, James V. "Generic vs Name Brand L-Thyroxine Products: Interchangeable or Still Not?" Journal of Clinical Endocrinology & Metabolism 98, no. 2 (2013): 511–14. http://dx.doi.org/10.1210/jc.2012-4310.

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Rao, Akshay R., and Kent B. Monroe. "The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review." Journal of Marketing Research 26, no. 3 (1989): 351–57. http://dx.doi.org/10.1177/002224378902600309.

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The authors integrate previous research that has investigated experimentally the influence of price, brand name, and/or store name on buyers’ evaluations of product quality. The meta-analysis suggests that, for consumer products, the relationships between price and perceived quality and between brand name and perceived quality are positive and statistically significant. However, the positive effect of store name on perceived quality is small and not statistically significant. Further, the type of experimental design and the strength of the price manipulation are shown to significantly influenc

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Mattiazzi, Patricia, Denise Bohrer, Carine Viana, and Emilene Becker. "Assessment of Purity Parameters of Generic and Brand Name Losartan Potassium." Current Pharmaceutical Analysis 17, no. 1 (2020): 129–39. http://dx.doi.org/10.2174/1573412915666190911091218.

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Background: Generic products must be bioequivalent to the innovator brand product. Nevertheless, in addition to meeting bioequivalence standards, attention must be paid to the content of the active substance and contaminants in generic drugs. Objective: This study compared the pharmaceutical quality of four generic losartan potassium formulations with the brand-name product: Cozaar®. Methods: The United States Pharmacopeia (USP) losartan potassium standard was used as reference material. The products tested (all 50 mg formulations) included four generic tablet formulations and the innovator br

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Leclerc, France, Bernd H. Schmitt, and Laurette Dubé. "Foreign Branding and Its Effects on Product Perceptions and Attitudes." Journal of Marketing Research 31, no. 2 (1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.

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With three experiments, the authors examine the notion that foreign branding—the strategy of pronouncing or spelling a brand name in a foreign language—triggers cultural stereotypes and influences product perceptions and attitudes. Choosing French brands as one specific case, Experiment 1 shows that the French pronunciation of a brand name affects the perceived hedonism of the products, attitudes toward the brand, and attitudes toward the brand name. Experiment 2 shows that congruent country-of-origin information, added to French branding, does not result in more hedonic perceptions; incongrue

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Zeghache, Nora. "The impact of packaging colour on children’s brand name memorization (7-12 years old)." International Journal of Retail & Distribution Management 42, no. 11/12 (2014): 1053–68. http://dx.doi.org/10.1108/ijrdm-08-2013-0168.

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Purpose – The purpose of this paper is to study the effect of packaging colour (chromatic vs achromatic) on children’s brand name memorization (recall and recognition). This research examined the impact of age and school grade on brand name memorization and on the relationship between packaging colour and memorization. Design/methodology/approach – The experimentation concerned 160 French children from seven to 12 years old. Findings – The results showed that chromatic colour of packaging has a positive impact on brand name recognition but not on the recall. Furthermore, the age variable has a

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Renschler, Janelle, Amanda Albers, Hanna Sinclair-Mackling, and Lawrence Joseph Wheat. "Comparison of Compounded, Generic, and Innovator-Formulated Itraconazole in Dogs and Cats." Journal of the American Animal Hospital Association 54, no. 4 (2018): 195–200. http://dx.doi.org/10.5326/jaaha-ms-6591.

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ABSTRACT The triazole antifungal itraconazole may be cost prohibitive in brand name form; therefore, compounded and generic products are often used as alternatives. Itraconazole blood concentrations have not been studied in clinical patients receiving these formulations. Itraconazole bioassay was performed on serum/plasma from 95 dogs and 20 cats receiving itraconazole (compounded from bulk powder, generic pelletized, or brand name) for systemic mycosis treatment. Mean itraconazole concentration was lower in the compounded group (n = 42) as compared with the generic (n = 40) or brand name (n =

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Mamuti, Agim. "The Impact of Brand Name on Consumers, Case of Bosnia and Herzegovina." European Journal of Economics and Business Studies 2, no. 1 (2015): 196. http://dx.doi.org/10.26417/ejes.v2i1.p196-204.

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Brand name is important for every company and every product, because the more people know about one product the more it will be sold. This paper will deal with the brand management and its impact on the consumer’s behavior and society in Bosnia and Herzegovina. A survey is conducted about the brand name products in domestic correspondents via the internet. The results of the survey will show how big the impact of brand name products on the society and market is, and what are their positive and negative sides. The data which is used is primary data and its source is a survey which had 76 respon

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De Meulenaer, Sarah, Nathalie Dens, and Patrick De Pelsmacker. "Which cues cause consumers to perceive brands as more global? A conjoint analysis." International Marketing Review 32, no. 6 (2015): 606–26. http://dx.doi.org/10.1108/imr-04-2014-0144.

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Purpose – The purpose of this paper is to investigate how the globalization (vs localization) of different cues (advertising copy, brand name, spokesperson, brand logo) influences consumers’ perceived brand globalness. Design/methodology/approach – The authors conducted conjoint analyses for two products differing in product category involvement (chocolates vs computer) with 200 consumers from the Netherlands. Additionally, based on cluster analysis, the authors divide respondents into two groups: local vs global consumer culture individuals, and the authors compare the results of the conjoint

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Traynor, Kate. "Increase in drug expenditures tied to more prescriptions, costlier brand-name products." American Journal of Health-System Pharmacy 58, no. 12 (2001): 1089–93. http://dx.doi.org/10.1093/ajhp/58.12.1089.

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&NA;. "Oral tacrolimus products should be prescribed and dispensed by brand name only,." Reactions Weekly &NA;, no. 1404 (2012): 3. http://dx.doi.org/10.2165/00128415-201214040-00008.

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Hsieh, Pei-Hsuan, and Fang-Ning Chang. "Online Consumers’ Brain Activities When Purchasing Second-Hand versus New Products That Are Brand-Name or Brand-Less." Information 12, no. 2 (2021): 56. http://dx.doi.org/10.3390/info12020056.

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It is now common to apply functional magnetic resonance imaging to explore which areas of the human brain are activated during the decision-making process. In the study of consumer behaviors, product brand has been identified as a major factor affecting consumer purchase decisions. Prior studies indicate that the brand had a significant impact on brain activation. However, it is unsure if consumers’ brain activation is also significant when purchasing brand-name second-hand products (SHPs). Therefore, the purpose of this study is to verify the areas of brain neuron activation in the context of

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Jammulamadaka, Nimruji, Prashant Mishra, and Biswatosh Saha. "Mio Amore: surviving brand change in transition economy." Emerald Emerging Markets Case Studies 7, no. 1 (2017): 1–28. http://dx.doi.org/10.1108/eemcs-06-2016-0129.

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Subject area This case is about a food brand with franchisee stores which has implemented a brand change initiative in the Indian emerging market. Study level/applicability This case is suitable for MBA level students in courses like strategic brand management, marketing in emerging markets and retail management. Issues relate to brand name change management, building and securing channel cooperation in brand change, channel peculiarities in emerging markets and franchisee institutional support systems in emerging markets like India. Case overview The case documents the process followed by Swi

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DURMAZ, Yakup, Filiz CAYIRAGASI, and Zafer KILIC. "A Theoretic Approach to History of Brand and Brand Strategies." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 1 (2014): 1762–66. http://dx.doi.org/10.24297/ijmit.v10i1.648.

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Trademark, in todays conditions where competitive environment is getting harder and harder, is not only a name; but also, as products ID, a tool for business which is constituted in the mind of customer and guides the customer in the process of buying. Today, trademark does not seem to be a tool for trading as different from goods and service, and is categorized in the long-term asset. Trademark Strategies are really important for business firms that have large product range in the issue of sustainable competitive advantage pushed up by the trademark. In this respect, in this study firstly inf

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Okafor, Aloy, and Olusoji George. "Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry." International Journal of Marketing Studies 8, no. 2 (2016): 84. http://dx.doi.org/10.5539/ijms.v8n2p84.

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<p>Product Branding is the process of inculcating unique values to a product in order to differentiate it from competing products. Components that differentiate products include: Name, Logo, Intellect, Culture and Values. This paper examines some western theorised Product Branding components and presents the understanding of these components from a Nigerian perspective. Social theory was used for the review of literature on Product Branding components, and in exploring the components’ systemic relationships that promised values to stakeholders. Content Analysis was employed in examining

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VENKATESAN, L. "Essential Attributes On Brand Name And Impacts Of Consumer Buying Behaviour." Restaurant Business 118, no. 11 (2019): 313–22. http://dx.doi.org/10.26643/rb.v118i11.10037.

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In the current situation, the entire area of branding is attractive a separate area. It is pertinent to study brands and branding because, first, it is part of our lives, whether we like it or not. It is also significant to understand how part of the business world functions. For a long time branding has also been seen as part of the marketing discipline. Conventionally, branding is part of the marketing mix, or the 4Ps: product, price, promotion and place. The product has two levels: core and augmented. Branding is not the core product but the augmented level of the product. A Brand cautious

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Kevin, Kevin, and Sinta Paramita. "Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz." Prologia 4, no. 1 (2020): 147. http://dx.doi.org/10.24912/pr.v4i1.6456.

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Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public relations. The purpose of the marketing communication mix is to create brand awareness. This brand awareness is the ability of consumers to recognize or remember a brand, including the name, logo and also certain slogans that have been used by th

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Akkucuk, Ulas, and Javed Esmaeili. "The Impact of Brands on Consumer Buying Behavior." International Journal of Research in Business and Social Science (2147-4478) 5, no. 4 (2016): 1–16. http://dx.doi.org/10.20525/ijrbs.v5i4.551.

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The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities lin

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Bian, Xiangyang, Aijuan Cao, and Dongmao Ren. "The Meaning and Evolution of the Name “Hangzhou Silk”." Asian Social Science 13, no. 5 (2017): 131. http://dx.doi.org/10.5539/ass.v13n5p131.

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With regard to the meaning and evolution of "Hangzhou Silk", the author uses the documentary research methodology to trim and verify from three aspects of industry name, product name and brand name respectively, attempting to find out the source of "Hangzhou Silk" from historical documents. Research shows that, as the industry name being called as "Hangzhou satin industry" or "Hangzhou silk weaving industry", it was generally called as the "Hangzhou Silk and Satin Industry” after the combination of Hangzhou Silk Reeling Industry Association and Hangzhou Silk Weaving Industry Association until

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Vos, Maren, and Jos Bartels. "Putting Words into Action: Marketing Organic Products with Existing Brand Associations." International Journal of Marketing Studies 10, no. 2 (2018): 1. http://dx.doi.org/10.5539/ijms.v10n2p1.

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As consumer interest in organic products continues to grow, brands are increasingly adding organic variants to their product lines. However, consumer evaluations of these actions are not straightforward and differ for brands with various associations or within different product contexts. Previous research has shown that products with credence attributes, such as organic products, are often judged by brand name and consumers’ existing brand associations. The current study adds to previous work on brand equity and brand associations by explicitly considering the context and characteristics of th

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Dong, Betty J. "Bioequivalence of Generic and Brand-name Levothyroxine Products in the Treatment of Hypothyroidism." JAMA: The Journal of the American Medical Association 277, no. 15 (1997): 1205. http://dx.doi.org/10.1001/jama.1997.03540390035032.

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Dong, B. J. "Bioequivalence of generic and brand-name levothyroxine products in the treatment of hypothyroidism." JAMA: The Journal of the American Medical Association 277, no. 15 (1997): 1205–13. http://dx.doi.org/10.1001/jama.277.15.1205.

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Maher, Jill K. "Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging." Journal of Applied Business Research (JABR) 28, no. 3 (2012): 501. http://dx.doi.org/10.19030/jabr.v28i3.6964.

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Food and beverage marketing to children has come under extreme scrutiny in the past several years as it has been recognized as a potential contributor to the childhood obesity epidemic. It is not the purpose of this research to make the connection between food marketing and childhood obesity. However, an important aspect in fighting this epidemic is corporate responsibility in conveying clear brand information. From an information processing framework, this research examines the inferences made by children about fruit content in childrens food and beverage products. It focuses on food products

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SPINELLI, PAULA BULAMAH, JANAINA DE MOURA ENGRACIA GIRALDI, and MARCOS CORTEZ CAMPOMAR. "RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN." RAM. Revista de Administração Mackenzie 7, no. 4 (2006): 121–41. http://dx.doi.org/10.1590/1678-69712006/administracao.v7n4p121-141.

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ABSTRACT The present study approaches the advantages and risks related to private labels under a retailers’ perspective, as well as the private label strategies and its growth in the Brazilian market. The paper analyses the strategies used by a large Brazilian supermarket chain with regards to its private labels’ management, using the case study method. The results showed the existence of two private label lines of products, with different strategies: one line of light products (proprietary brand) and another line of products that carry the name of the supermarket under study (retail brand end

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Sisodia, Sonal, and Nimit Chowdhary. "ABIL's dilemma: to brand or not to brand in India." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–11. http://dx.doi.org/10.1108/20450621111128583.

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Subject area Marketing strategy, product positioning, brand building, and economies of scope. Study level/applicability MBA groups, marketing consultants and business management students of undergraduate and postgraduate level. Case overview Abhishek Industries Limited (ABIL) is an entrepreneurial venture of Mr Abhishek Batra that came into being in 1993. ABIL is the leading supplier of Terry Towels to some of world's leading retailers including Wal-Mart, JC Penney and Sears. In spite of some business fluctuations, ABIL has an impressive performance record that is reflected in its financial da

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Sloan, David R., Damon Aiken, and Alan C. Mikkelson. "Places in names: an investigation of regional geographic brand congruency." Journal of Product & Brand Management 27, no. 7 (2018): 781–92. http://dx.doi.org/10.1108/jpbm-11-2017-1656.

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Purpose The purpose of this research is to explore the effects of regional geographic brand congruency (GBC) on brand trust, brand parity, perceived value, brand honesty and purchase intentions. Design/methodology/approach The research uses an experimental method in two studies to test hypotheses derived from the literature. Findings This research conceptualizes GBC as the relationship between products/services and geographic regions that are authentic, credible and fitting. Results from the two studies support the hypothesis that brands with regional GBC have higher levels of consumer evaluat

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Escudero Fernández, Sofía. "Proposed theoretical model for brand name acceptance analysis in new markets." ESIC MARKET Economic and Business Journal, Volume 50, Issue 2 (May 1, 2019): 341–64. http://dx.doi.org/10.7200/esicm.163.0502.3.

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Objective: Determining how and in what way the brand communicates in retail outlets and how the different parameters affect the product’s communication and perception is a key part of business strategy. Identifying how the brand name is perceived is a fundamental phase of an SME’s marketing strategy for products in new markets. Methodology: This paper describes a theoretical analysis model of the components of a brand that influence its communication and affect the consumers’ perception at sales outlets. Results: The model was able to clarify the relevant external factors, especially those ass

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Kwok, Hong-Kin, and Richard Cheung Lam. "Global Supplier Without a Global Brand Name: A Case Study of Hong Kong's Electronics Industry." Asian Journal of Social Science 32, no. 3 (2004): 476–500. http://dx.doi.org/10.1163/1568531043584809.

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AbstractThe production capacity of Hong Kong's electronics manufacturers for certain electronic products has reached the number-one ranking amongst world export suppliers in terms of total quantity, quality and values. Yet, there is an absence of global brand name electronic products in the industry. This paper aims to explore how this development pattern is possible by conducting indepth interview research with 35 managing directors and CEOs from the manufacturer companies, and analyzing secondary data from the Hong Kong government. The research findings indicate that without government suppo

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Manolică, Adriana, Corina-Elena Mititiuc, and Teodora Roman. "Negative Brand Names." Review of Economic and Business Studies 11, no. 1 (2018): 31–44. http://dx.doi.org/10.1515/rebs-2018-0063.

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AbstractWe hear more and more often that positive things make our life more beautiful and make us more optimistic. But is it really true? If until a few years ago, the products had usual names, now it is desired for them to have a catchy name that would remain in the memory of the target audience. In this research I have analysed the attitude that young people have towards energy drinks with negative brand names, the impact of these energy drinks on them and also the influence they have on the decisional act of purchase. Among secondary objectives was the establishment of the notoriety of ener

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