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Relevant bibliographies by topics / Brand name products – Planning

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Academic literature on the topic 'Brand name products – Planning'

Author: Grafiati

Published: 26 July 2024

Last updated: 27 July 2024

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Books on the topic "Brand name products – Planning"

1

Keller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3rd ed. Prentice Hall, 2008.

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2

Larry, Percy, and Pervan Simon, eds. Strategic brand management. Oxford University Press, 2011.

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3

Jean-Noël, Kapferer, ed. The new strategic brand management: Creating and sustaining brand equity long term. 3rd ed. Kogan Page, 2004.

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4

Nafees, Lubna, Omkumar Krishnan, and Tim Gore. Brand research. Macmillan India Ltd, 2010.

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5

Gerzema, John. The Brand Bubble. John Wiley & Sons, Ltd., 2008.

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6

Kelley, Larry D. Advertising media planning: A brand management approach. 3rd ed. M.E. Sharpe, 2012.

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7

1943-, Lebar Ed, ed. The brand bubble: The looming crisis in brand value and how to avoid it. Wiley, 2008.

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8

Gelder, Sicco Van. Global brand strategy: Unlocking brand potential across countries, cultures and markets. Kogan Page Limited, 2005.

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9

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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10

In-ho, Hwang, ed. Chiyŏk pŭraendŭ yuksŏng chŏllyak: Regional brand. Han'guk Saengsansong Ponbu, 2009.

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