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Books on the topic 'Brand name products – valuation – management'

Author: Grafiati

Published: 25 July 2024

Last updated: 31 July 2025

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1

Temporal, Paul. Advanced brand management: From vision to valuation. John Wiley & Sons, 2002.

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2

1943-, Goodchild John, and Callow Clive 1938-, eds. Brands: Visions and values. Wiley, 2001.

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3

Franklin, Talcott J. Defending the brand. Barricade, 2003.

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4

Franklin, Talcott J. Protecting the brand: TM. Barricade Books, 2003.

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5

Clark, Kevin A. Brandscendence: Three essential elements of enduring brands. Dearborn Trade Pub., 2004.

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6

Gerzema, John. The Brand Bubble. John Wiley & Sons, Ltd., 2008.

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7

Taylor, David. Brand Stretch. John Wiley & Sons, Ltd., 2004.

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8

Gross, T. Scott. Micro branding: Build a powerful personal brand and beat your competition. Leading Authorities Press, 2001.

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9

tijain, Wŏlgan. No Brand: This is not a brand. Tijain Hausŭ, 2021.

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10

Knox, Simon. Competing on value: Bridging the gap between brand and customer value. Financial Times Pitman Pub., 1998.

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11

A, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. Free Press, 1991.

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12

Seminar on the Challenge of Branding Today and in the Future? (1992 Brussels, Belgium). Seminar on the Challenge of Branding Today and in the Future?: Brussels (Belgium) 28th-30th October 1992. Esomar, 1992.

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13

Yi, So-yŏng. Chiyŏk chinhŭng mit chach'i tanch'e pŭraendŭ hwalsŏnghwa rŭl wihan chiyŏk pŭraendŭ maenyuŏl. Han'guk Chiyŏk Chinhŭng Chaedan, 2010.

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14

Neal, William D. Value creation: The power of brand equity. Cincinnati, Ohio, 2007.

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15

Klein, Naomi. No logo: Taking aim at the brand bullies. Knopf Canada, 2000.

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16

Klein, Naomi. No logo: No space, no choice, no jobs : taking aim at the brand bullies. Flamingo, 2000.

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17

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Vintage Canada, 2009.

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18

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Vintage Canada, 2000.

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19

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Picador USA, 1999.

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20

Klein, Naomi. No logo: Taking aim at the brand bullies. Picador, 2000.

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21

Klein, Naomi. No space, no choice, no jobs, no logo. Picador USA, 2002.

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22

Klein, Naomi. No logo: No space, no choice, no jobs, no logo : märkena, marknaden, motståndet. Ordfront, 2002.

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23

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Picador USA, 2000.

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24

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Vintage Canada, 2000.

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25

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Picador USA, 2000.

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26

Klein, Naomi. No space, no choice, no jobs, no logo: Taking aim at the brand bullies. Picador USA, 2000.

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27

Haigh, David. Brand valuation: Measuring and leveraging your brand. Institute of Canadian Advertising, 2000.

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28

Klein, Naomi. No space, no choice, no jobs, no logo. Picador, 2002.

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29

Klein, Naomi. No logo: No space, no choice, no jobs. Picador, 2002.

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30

Klein, Naomi. No Logo: El poder de las marcas. Paidós Ibérica Ediciones, S.A., 2007.

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31

Klein, Naomi. No logo: Yer yok, seçenek yok, iş yok, logo yok. 3rd ed. Bilgi Yayınevi, 2002.

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32

Haigh, David. Brand valuation: A review of a current practice. Institute of Practitioners in Advertising, 1996.

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33

Srivastava, Rajendra K. Brand equity: A perspective on its meaning and measurement. Marketing Science Institute, 1991.

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34

1956-, Sullivan Mary Winifred, and Marketing Science Institute, eds. A financial approach to estimating firm-level brand equity and measuring the impact of marketing events. Marketing Science Institute, 1992.

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35

Brands: Visions and Values. Wiley, 2001.

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36

Clark, Kevin. Brandscendence: Three Essential Elements of Enduring Brands. Kaplan Business, 2004.

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37

Gross, T. Scott. Microbranding: Build a Powerful Personal Brand and Beat Your Competition. Leading Authorities Press, 2002.

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38

Building strong brands. Free Press, 1996.

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39

Building Strong Brands. Simon & Schuster Ltd, 2002.

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40

Franklin, Talcott J. Protecting the Brand: A Concise Guide to Promoting, Maintaing, and Protecting a Company's Most Valuable Asset. Barricade Books, 2003.

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41

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity. Free Press, 2004.

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42

Seminar on the Challenge of Branding Today and in the Future?: Brussels (Belgium) 28th-30th October 1992. Esomar, 1992.

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43

Lindemann, Jan. Economy of Brands. Palgrave Macmillan, 2010.

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44

Pŭraendŭ inmunhak: Chamjaedoen p'yohyŏn yongmang ŭl kkaeunŭn kamgak suŏp. Minŭmsa, 2018.

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45

Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Picador, 1999.

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46

Klein, Naomi. No Logo : Taking Aim at the Brand Bullies. Vintage, 2000.

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47

Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Picador, 2000.

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48

Value Creation. South-Western Educational Pub, 2008.

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49

Klein, Naomi. No logo: La Tyrannie des marques. Actes Sud, 2002.

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50

Klein, Naomi. No Logo: 10th Anniversary Edition with a New Introduction by the Author. Picador, 2009.

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