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Journal articles on the topic 'Brand name products'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Radder, Laetitia, and Wei Huang. "High‐involvement and low‐involvement products." Journal of Fashion Marketing and Management: An International Journal 12, no. 2 (2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.

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PurposeKnowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university.Design/methodology/approachA self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee.FindingsThe results indicated a h

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Xie, Tao, Jianguo Du, Kofi Baah Boamah, Lingyan Xu, and Mingyue Ma. "The Internal and External Factors of Environmental Destructive Behavior in the Supply Chain: New Evidence from the Perspective of Brand-Name Products." Sustainability 15, no. 5 (2023): 4605. http://dx.doi.org/10.3390/su15054605.

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Frequent environmental incidents in the supply chains of brand-name products have dire consequences on the ecological environment and in terms of social development. There have been few considerations of supply chains and enterprise characteristics included in previous research. This paper focuses on the supply chains of brand-name products, and systematically identifies principal factors that influence environmentally destructive behaviors in the supply chain of brand-name products from internal and external viewpoints of the supply chain. Considering the characteristics of the polluting indu

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Heiman, Amir, and Eliezer E. Goldschmidt. "Testing the Potential Benefits of Brands in Horticultural Products: The Case of Oranges." HortTechnology 14, no. 1 (2004): 136–40. http://dx.doi.org/10.21273/horttech.14.1.0136.

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The share of brand-name fruit and vegetables is much lower than that for general foods or processed industrial foods. The paper analyzes consumers' choice between generic and brand-name products and shows that consumers' preferences for horticultural brands increase with their appreciation of quality and with a low quality of the generic products, and that brand preferences are affected by socio-economic variables. The theoretical findings are supported by an orange (Citrus sinensis) consumer survey held in the UK and Israel. We found that in both countries consumers assign a relatively low va

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Negishi, Kanako. "Exploring Brand Naming Tendency of Rice in Japan." International Journal of Innovation and Economic Development 8, no. 6 (2023): 41–49. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.86.2004.

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In Japan, the declining birth rate, aging population, and shrinking domestic market pose challenges for local economies, especially the agricultural economy. Therefore, branding is essential for agricultural and industrial products to remain sustainable in local areas. This study focuses on the brand name, an element that forms a brand. As previous studies have not sufficiently examined the brand names of Japanese agricultural products, this study examines Japanese staple food, rice. Three hundred and fourteen brand names were surveyed to determine whether they are suggestive or nonsuggestive

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Okafor, Aloy, and Olusoji George. "Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry." International Journal of Marketing Studies 8, no. 2 (2016): 84. http://dx.doi.org/10.5539/ijms.v8n2p84.

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<p>Product Branding is the process of inculcating unique values to a product in order to differentiate it from competing products. Components that differentiate products include: Name, Logo, Intellect, Culture and Values. This paper examines some western theorised Product Branding components and presents the understanding of these components from a Nigerian perspective. Social theory was used for the review of literature on Product Branding components, and in exploring the components’ systemic relationships that promised values to stakeholders. Content Analysis was employed in examining

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Stoughton, Richard B. "The Same Glucocorticoid in Brand-Name Products." Archives of Dermatology 125, no. 11 (1989): 1509. http://dx.doi.org/10.1001/archderm.1989.01670230051007.

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Liloca, Mendeca, and Simone Stewart. "Service Products and Brand Determination Strategy." Journal Dimensie Management and Public Sector 1, no. 1 (2020): 11–16. http://dx.doi.org/10.48173/jdmps.v1i1.20.

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This study purpose to understand the service products and brand determination sttrategy. This study discusses products and services, classification of products and services, brand determination strategy and marketing services. Choosing a brand name involves finding the best brand name based on a careful review of the benefits of the product, the target market, and the proposed marketing strategy. service marketing that need to be known in service marketing, namely: Intangibillty (intangible), Inseparability (cannot be separated), Variabillity/heterogeneity (changeable), Perishabbility (not dur

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Feng, Wenting, Tao Wang, and Guo Rui. "Influence of number magnitude in luxury brand names on consumer preference." Social Behavior and Personality: an international journal 47, no. 5 (2019): 1–9. http://dx.doi.org/10.2224/sbp.7486.

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In this study we built on scarcity theory, to conduct two experiments in which we investigated the influence of arbitrary numbers we inserted into brand names of luxury products. In Study 1 we recruited 68 consumers who were each assigned to one of two groups (small number or big number for brand name), in order to test consumers’ preferences for luxury brands with names of different number magnitudes. The results revealed that a product with a small number in the brand name was received more favorably than was a product with a big number in the name. Scarcity mediated the relationship between

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Kurniawati, Emaya, Sri Yuni Widowati, and Aprih Santoso. "SOSIALISASI PEMBUATAN MEREK PRODUK UKM DI KELURAHAN PEDURUNGAN SEMARANG." Jurnal Pengabdian Kepada Masyarakat 8, no. 1 (2021): 8–12. http://dx.doi.org/10.33795/jabdimas.v8i1.110.

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The Community Service Program that we will carry out is located at RT 14 RW 09 Pedurungan Tengah Village with the target audience of UKM in the RT! 4 RW 09 area. Pedurungan Tengah Village, Semarang. These SMEs produce food products whose sales are increasing day by day and have a wider range of consumers. Products that have been sold in the market and are well known do not yet have a name or brand, SMEs do not understand the importance of a brand for a product. They only care about the important product sold. In this Community Service activity to introduce more about the importance of a brand

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Chulakova, Ziyada, and Evgeniya Zhuravleva. "PRINCIPLES AND METHODS OF BRAND NAME FORMATION (ON THE EXAMPLE OF THE NAMES OF KAZAKH BRANDS OF ALCOHOLIC BEVERAGES)." Bulletin of the Eurasian Humanities Institute, Philology Series, no. 4 (December 15, 2022): 81–89. http://dx.doi.org/10.55808/1999-4214.2022-4.08.

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The article deals with the issue of the principles and methods of brand name formation on the example of the names of Kazakh brands of alcoholic beverages. The material of the study was the names of the products of the largest Kazakhstani producers and distributors of alcoholic beverages. In the course of the study, the main principles of brand name formation were identified: anthropological, attributive, locative, the dominant of which is the anthropological principle, i.e. nomination in relation to the person. The analysis of the lexical material made it possible to establish the following w

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Lee, Sangwon. "When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin." International Journal of Emerging Markets 15, no. 2 (2019): 387–402. http://dx.doi.org/10.1108/ijoem-10-2018-0543.

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Purpose The purpose of this paper is to examine how developing country brand name and brand origin affect the customer’s evaluation of the brand in radically new high-tech products. Using processing fluency as a theoretical underpinning, this study can answer the following questions: first, does foreign brand name (developed vs developing Asian brand name) affect the customer’s attitude toward the brand? Second, does the brand origin (developed vs developing country) moderate the effect of foreign brand name on attitude toward the brand? Third, does the individual difference (knowledge and tec

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Vos, Maren, and Jos Bartels. "Putting Words into Action: Marketing Organic Products with Existing Brand Associations." International Journal of Marketing Studies 10, no. 2 (2018): 1. http://dx.doi.org/10.5539/ijms.v10n2p1.

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As consumer interest in organic products continues to grow, brands are increasingly adding organic variants to their product lines. However, consumer evaluations of these actions are not straightforward and differ for brands with various associations or within different product contexts. Previous research has shown that products with credence attributes, such as organic products, are often judged by brand name and consumers’ existing brand associations. The current study adds to previous work on brand equity and brand associations by explicitly considering the context and characteristics of th

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Wu, Fang, Qi Sun, Rajdeep Grewal, and Shanjun Li. "Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market." Journal of Marketing Research 56, no. 1 (2018): 158–75. http://dx.doi.org/10.1177/0022243718820571.

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Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English) because the former languages feature looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way categorization of brand name types for logographic languages: alphanumeric, phonetic, phonosemantic, or semantic. Using automobile sales data from China and a discrete choice model for differentiated products, the authors relate brand name types to demand, with evidence showing that Chinese consume

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Leclerc, France, Bernd H. Schmitt, and Laurette Dubé. "Foreign Branding and Its Effects on Product Perceptions and Attitudes." Journal of Marketing Research 31, no. 2 (1994): 263–70. http://dx.doi.org/10.1177/002224379403100209.

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With three experiments, the authors examine the notion that foreign branding—the strategy of pronouncing or spelling a brand name in a foreign language—triggers cultural stereotypes and influences product perceptions and attitudes. Choosing French brands as one specific case, Experiment 1 shows that the French pronunciation of a brand name affects the perceived hedonism of the products, attitudes toward the brand, and attitudes toward the brand name. Experiment 2 shows that congruent country-of-origin information, added to French branding, does not result in more hedonic perceptions; incongrue

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Mohamed Shoffian, Noor Syafika Binti, Nur Syafinaz Binti Mohamed Salim, Nurul Izzati Binti Razali, et al. "Influence of Branding Loyalty on Consumer Sportswear: A Case Study on Adidas." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 11 (2021): 454–63. http://dx.doi.org/10.47405/mjssh.v6i11.1151.

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Brand loyalty creates long term relationship between customer and brand. As a sportswear brand, to adopt a general customer loyalty to a brand, quality of the product and price are the crucial factors. The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear products. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, promotion, service quality and store environment. Brand name has shown strong correlation with bran

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Fiscella, Richard G., Bruce I. Gaynes, and Mike Jensen. "Equivalence of generic and brand-name ophthalmic products." American Journal of Health-System Pharmacy 58, no. 7 (2001): 616–17. http://dx.doi.org/10.1093/ajhp/58.7.616.

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Traynor, Kate. "Labeling may differ between generic, brand-name products." American Journal of Health-System Pharmacy 59, no. 10 (2002): 912. http://dx.doi.org/10.1093/ajhp/59.10.912.

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Ojeda Mantilla, Héctor, Iván Montoya Restrepo, and Luz Alexandra Montoya Restrepo. "Future scenarios for the brand name phytosanitary agrochemical industry in the floriculture of Bogotá." Revista Facultad Nacional de Agronomía Medellín 68, no. 2 (2015): 7743–53. http://dx.doi.org/10.15446/rfnam.v68n2.50995.

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Using the description of the importance of the floriculture sector and contrasting the identification of the behavior of brand name and generic products in the flower sector, future scenarios were identified for the creation of strategies of market permanence and positioning for brand name agrochemical products. In this case, representatives with broad experience in the floriculture sector of La Sabana de Bogota D.C. were selected, with whom the state of and possible projections for agrochemical products for the sector were evaluated with a prospective methodology. As a result, strategies were

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Shen, Yuan. "Corporate Renaming and Their Impact for Products on Brands and Markets: Twitter, Redmi and KFC as Examples." SHS Web of Conferences 199 (2024): 03018. http://dx.doi.org/10.1051/shsconf/202419903018.

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Following technological development, brand names have become more important in a competitive environment. Some brands try to increase their product’s force of competitive by changing product names. However, if a company changes name, then the company may meet some challenges. Brand needs comprehensive marketing as well as user guide to make up for the loss of user activity [1]. The essay will review literature to discuss the influence of renaming on the company culture as well as user acceptance. In detail, this essay will discuss influence of brand image and sales for renaming through Twitter

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Li, Jin, Yingtong Meng, and Mengmeng Wang. "A Comparative Study of Chinese and International Famous Brands -- Taking Tiffany&Co. and Chow Tai Seng as Examples." SHS Web of Conferences 163 (2023): 03033. http://dx.doi.org/10.1051/shsconf/202316303033.

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According to the definition of brand by the American Marketing Association: “A brand is a name, term, logo, symbol or design, or a combination of them. Its purpose is to identify the products or services of a seller or a group of sellers, and distinguish them from the products or services of competitors.” Brand comparison is to analyze the similarities and differences of brands respectively, so as to draw a conclusion that is conducive to the development of the jewelry industry. There are only a handful of Chinese corporate brands among the top 100 corporate brands worldwide. Regarding the lux

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John, Deborah Roedder, Barbara Loken, and Christopher Joiner. "The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing 62, no. 1 (1998): 19–32. http://dx.doi.org/10.1177/002224299806200103.

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This article extends the scope of investigations into the potential risks of brand and line extension strategies. Here, the authors examine whether extensions can dilute beliefs associated with a strategically important and highly visible product—the flagship product. The results of three experimental investigations indicate that beliefs about flagship products are less vulnerable to dilution than beliefs about the parent brand name in general. The findings suggest that assessments of the impact of brand leveraging strategies should include analysis of the effects on individual products as wel

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Gupta, Arjun, Emmanuel S. Antonarakis, Anne Hudson Blaes, Christopher M. Booth, and Stacie B. Dusetzina. "Medicare coverage and cost-sharing for abiraterone following generic entry." Journal of Clinical Oncology 40, no. 28_suppl (2022): 13. http://dx.doi.org/10.1200/jco.2022.40.28_suppl.013.

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13 Background: Generic competition lowers drug prices, but may not reduce out-of-pocket costs for patients. Abiraterone, first approved by the United States Food and Drug Administration in 2011, has two commonly used dosage units (250mg and 500mg) with multiple generic market entrants over the last 5 years. This makes it ideal to evaluate the association between generic competition and changes in product coverage and cost-sharing. Methods: We studied 4 abiraterone products (tablets): generic 250mg, generic 500mg, brand-name 250mg, and brand-name 500mg. We used the FDA’s Orange Book to identify

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Yuan-Shuh, Lii, and King Ren-Kai. "A Cross Product Analysis of the Relative Importance of Product Attributes on Consumers Perceptions of Quality." International Journal of Management Sciences and Business Research 9, no. 2 (2020): 09–14. https://doi.org/10.5281/zenodo.3702212.

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<em>This study investigates the relative importance of product attributes (both intrinsic and extrinsic) on consumers’ quality perceptions across durable and nondurable product categories. The test results reveal that consumers’ uses of product attributes as quality assessment criteria differ across product categories. Both product features and price, followed by brand name, are the most critical cues used by consumers to infer quality for the particular durable products.  For the entire nondurable products, the brand name is found to be more important than price, product feat

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Gao, Weihe, Li Ji, Yong Liu, and Qi Sun. "Branding Cultural Products in International Markets: A Study of Hollywood Movies in China." Journal of Marketing 84, no. 3 (2020): 86–105. http://dx.doi.org/10.1177/0022242920912704.

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Cultural products are a major component of the world economy and are responsible for a growing share of U.S. exports. The authors examine brand name strategies when cultural products are marketed in foreign countries. Incorporating the unique characteristics of these products, the authors develop a theoretical framework that integrates similarity, which focuses on how the translated brand name relates to the original brand name, and informativeness, which focuses on how the translated brand name reveals product content, to study the impact of brand name translations. The authors analyze Hollyw

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Ulgado, Francis M., and Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market." Journal of International Marketing 1, no. 3 (1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.

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The global market today is characterized by the proliferation of binational products, or products that are branded in one country while actually manufactured in another. This paper investigates how consumers evaluate the quality of such products under two different situations. In Study 1, where brand name and country-of-manufacture were the only pieces of information given about a product, it was found that consumers used both pieces of information in evaluating the product. In Study 2, however, where specific attribute product information was available as well as brand name and country-of-man

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JungKook, Lee, and Widdows Richard. "Brand Extension Management: Analysis of Industry Trends." Journal of Economics and Business 3, no. 2 (2020): 885–92. https://doi.org/10.31014/aior.1992.03.02.245.

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Incumbent traditional brands have an initial advantage over new entrants to a market. With traditional brands, marketers have spent many dollars and many years to establish brand awareness and build equity. Building and managing strong brands is considered to be one of the key drivers of success in the hospitality industry. A brand extension strategy is followed when a company uses an established brand name to introduce a new product. This practice has been widely used by a variety of firms to introduce new products. This study views the brand extension from the hotel industry by conducting qu

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Smith, Karen. "By any other name." Languages in Contrast 6, no. 1 (2006): 47–70. http://dx.doi.org/10.1075/lic.6.1.03smi.

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The brand name is one of the most important devices for marketing a product. Western companies spend vast sums of money devising brand names that convey the positive characteristics of products marketed on the strength of their image. Many of the brand names patented are complex linguistic units, using aspects of phonology, orthography, morphology, syntax and semantics to make names memorable. These names use language to impact on readers and therefore have transferable meanings. This article analyses the linguistic devices in a corpus of English language adverts and investigates which transla

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Hsieh, Pei-Hsuan, and Fang-Ning Chang. "Online Consumers’ Brain Activities When Purchasing Second-Hand versus New Products That Are Brand-Name or Brand-Less." Information 12, no. 2 (2021): 56. http://dx.doi.org/10.3390/info12020056.

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It is now common to apply functional magnetic resonance imaging to explore which areas of the human brain are activated during the decision-making process. In the study of consumer behaviors, product brand has been identified as a major factor affecting consumer purchase decisions. Prior studies indicate that the brand had a significant impact on brain activation. However, it is unsure if consumers’ brain activation is also significant when purchasing brand-name second-hand products (SHPs). Therefore, the purpose of this study is to verify the areas of brain neuron activation in the context of

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Sloan, David R., Damon Aiken, and Alan C. Mikkelson. "Places in names: an investigation of regional geographic brand congruency." Journal of Product & Brand Management 27, no. 7 (2018): 781–92. http://dx.doi.org/10.1108/jpbm-11-2017-1656.

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Purpose The purpose of this research is to explore the effects of regional geographic brand congruency (GBC) on brand trust, brand parity, perceived value, brand honesty and purchase intentions. Design/methodology/approach The research uses an experimental method in two studies to test hypotheses derived from the literature. Findings This research conceptualizes GBC as the relationship between products/services and geographic regions that are authentic, credible and fitting. Results from the two studies support the hypothesis that brands with regional GBC have higher levels of consumer evaluat

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Erdal, Gültekin. "Türkçe Karakterli Harfler ile Marka ve Marka Kimliği Yaratma." Uluslararası Sanat Tasarım ve Eğitim Dergisi 1, no. 1 (2020): 11–16. https://doi.org/10.5281/zenodo.7360061.

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With the development of humanity, the beginning of trade has brought with it the selection of products over time. Because the increase in demand and the increase in the products sold have made it necessary to distinguish between quality and poor quality. Manufacturers did not remain indifferent to this change and put some signs on them because they needed to distinguish their products from competitors' products easily. The fact that these signs mainly consisted of symbols and illustrative pictures formed the first emblems, and brand awareness was formed by being easily separable from each

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Bonham, Pamela, Dana Greenlee, Cherly Sue Herbert, et al. "Knowledge of Brand and Preference." Psychological Reports 76, no. 3_suppl (1995): 1297–98. http://dx.doi.org/10.2466/pr0.1995.76.3c.1297.

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In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor. The results are discussed in terms of the role brand names play in the attractiveness of consumer products.

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Dziechciarz-Duda, Marta, and Anna Król. "THE APPLICATION OF MULTIVARIATE STATISTICAL ANALYSIS TO THE VALUATION OF DURABLE GOODS BRANDS." Statistics in Transition new series 18, no. 1 (2017): 75–90. http://dx.doi.org/10.59170/stattrans-2017-004.

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Nowadays, due to changes in the market and new trends in consumer behaviours, intangible assets, such as brand, have gained fundamental importance. The more frequent conviction that a product with a well-known name is better than other products contributes to the case of replacing the price of a product by its brand name as the predominant factor in the purchase decision process. Thus, for many companies the strengthening of brand equity has become one of the key elements of marketing strategy. The main aim of this study is an attempt to improve the process of analysing the position and value

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Thomas, Anika, Anke Hammer, Gabriele Beibst, and Thomas F. Münte. "An ERP-study of brand and no-name products." BMC Neuroscience 14, no. 1 (2013): 149. http://dx.doi.org/10.1186/1471-2202-14-149.

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Fibrianti, Nurul, Duhita Driyah Suprapti, Anindya Ardiansari, Isnani Isnani, and Niken Diah Paramita. "Targeting MSME Opportunities through Brands: Strengthening the Legal Protection trough Community Services." Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI 5, no. 2 (2022): 195–207. http://dx.doi.org/10.15294/jphi.v5i2.60224.

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Brand is the name of a product that is commonly made by business actors to introduce their products to consumers. But in fact, the understanding of small micro business actors that brands are intellectual property protected by the state is very minimal. Even a brand that has been owned can be used by other people without permission which will be detrimental to the brand owner is also not well understood. MSME actors still think that brands are complementary accessories to products. Thus there is a need for assistance for MSME actors in registering trademarks as legal protection for their busin

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VENKATESAN, L. "Essential Attributes On Brand Name And Impacts Of Consumer Buying Behaviour." Restaurant Business 118, no. 11 (2019): 313–22. http://dx.doi.org/10.26643/rb.v118i11.10037.

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In the current situation, the entire area of branding is attractive a separate area. It is pertinent to study brands and branding because, first, it is part of our lives, whether we like it or not. It is also significant to understand how part of the business world functions. For a long time branding has also been seen as part of the marketing discipline. Conventionally, branding is part of the marketing mix, or the 4Ps: product, price, promotion and place. The product has two levels: core and augmented. Branding is not the core product but the augmented level of the product. A Brand cautious

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Arafat, Mosab, Zahaa Ahmed, and Osama Arafat. "COMPARISON BETWEEN GENERIC DRUGS AND BRAND NAME DRUGS FROM BIOEQUIVALENCE AND THERMOEQUIVALENCE PROSPECTIVE." International Journal of Pharmacy and Pharmaceutical Sciences 9, no. 6 (2017): 1. http://dx.doi.org/10.22159/ijpps.2017v9i6.18735.

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The belief that generic drugs are inferior to brand name drugs has been always under debate. Especially since the price of generic drugs is generally far cheaper than brand-name drugs. Although, this is because of waiving the preclinical studies and clinical trials for the generic drug, the quality, and purity of materials used for generic drug preparation is still arguable. Thus, the objective of this overview was to find out the tolerable deviations between generic and brand name drugs which should not alter the pharmacology. Using inactive additives in the generic drug different than in the

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Rajayana, Ades, Sri Yuni Widowati, Emaya Kurniawati, and Aprih Santoso. "SOSIALISASI LEGALITAS DAN MANAJEMEN PEMASARAN BAGI UMK (LEGALITY SOCIALIZATION AND MARKETING MANAGEMENT FOR MSE’s)." LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat 3, no. 1 (2019): 31. http://dx.doi.org/10.25077/logista.3.1.31-36.2019.

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ABSTRAK UMK di Kecamatan Cepiring Kabupaten Kendal memiliki usaha dalam rangka peningkatan pendapatan keluarga salah satu usahanya adalah membuat atau memproduksi makanan ringan dan minuman kesehatan yang selama ini pemasarannya masih dilingkup kerabat dekat atau keluarga. Permasalahn yang dihadapi oleh pelaku usaha khususnya UMK di Kecamatan Cepiring Kabupaten Kendal adalah belum memiliki merk atau nama bagi hasil produknya dikarenekan terbatasnya pengetahuan tentang merk dan belum mengetahui bagaiman caranya untuk mendapatkan merk dagang bagi produknya. Pelaksanaan sosialisasi merk dan

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B. Attih, Okokon. "Branding and Consumer Purchase Decision of Fast–Moving Consumer Goods (FMCG) in Akwa Ibom State, Nigeria." International Journal of Research and Innovation in Social Science IX, no. IV (2025): 968–74. https://doi.org/10.47772/ijriss.2025.90400074.

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Branding has become a very important strategic marketing tool for manufacturers to differentiate their products in the highly competitive markets. Despite the importance of branding to help consumers’ identify and differentiate manufacturers’ products from its competitors as well as foster long-term relationship and loyal customers, some brands cannot compete in the market because of poor branding image. This study is based on the theories of brand equity and self-congruity that explain the relationship between branding and consumer purchase decision. It adopts a positivist research approach,

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Et. al., Rudy Farid,. "Brand Design And Branding Strategy For Agro Nusantara “Kopi Warga”." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 11 (2021): 1292–301. http://dx.doi.org/10.17762/turcomat.v12i11.6035.

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Local farmers who are members of the Agro Nusantara farmer group in Pangalengan, farm typica arabica coffee or buhun coffee known as Java Preanger. Until now, Agro Nusantara is able to produce quality coffee that meets the requirements as specialty coffee. Although the coffee produced by Agro Nusantara has the advantage of high quality, coffee is still sold as a generic product / as a raw material, which is marketed to regular regular buyers. This means that the superior product has a sub-optimal selling value, because it has a status as a generic product / wholesale product and has a "distanc

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Morais, Dominic G. "Branding Iron: Eugen Sandow’s “Modern” Marketing Strategies, 1887-1925." Journal of Sport History 40, no. 2 (2013): 193–214. http://dx.doi.org/10.5406/jsporthistory.40.2.193.

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Abstract Eugen Sandow was a professional strongman who started his theatrical career in 1887. Upon his retirement in 1903, the Sandow name was known internationally as a synonym for strength, health, and bodily perfection. Sandow used this popularity to market a number of different products including books, a magazine, health clubs, exercise equipment, and miscellaneous health products. Although literature on Sandow documents his cultural influences and continues to grow, none specifically or comprehensively address the business and marketing aspects of his career. This paper attempts to fill

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Akkucuk, Ulas, and Javed Esmaeili. "The Impact of Brands on Consumer Buying Behavior." International Journal of Research in Business and Social Science (2147-4478) 5, no. 4 (2016): 1–16. http://dx.doi.org/10.20525/ijrbs.v5i4.551.

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The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities lin

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Kevin, Kevin, and Sinta Paramita. "Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz." Prologia 4, no. 1 (2020): 147. http://dx.doi.org/10.24912/pr.v4i1.6456.

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Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public relations. The purpose of the marketing communication mix is to create brand awareness. This brand awareness is the ability of consumers to recognize or remember a brand, including the name, logo and also certain slogans that have been used by th

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Gerlach, Greta, Markus Braun, Janis Dröge, and David A. Groneberg. "Do Budget Cigarettes Emit More Particles? An Aerosol Spectrometric Comparison of Particulate Matter Concentrations between Private-Label Cigarettes and More Expensive Brand-Name Cigarettes." International Journal of Environmental Research and Public Health 19, no. 10 (2022): 5920. http://dx.doi.org/10.3390/ijerph19105920.

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Private-label cigarettes are cigarettes that belong to the retailer itself. Private-label cigarettes from discounters or supermarkets are cheaper than brand-name cigarettes, and their lower price has allowed them to garner an ever-increasing share of the tobacco product market, especially among lower socioeconomic groups. Particulate matter (PM), a considerable component of air pollution, is a substantial health-damaging factor. Smoking is the primary source of PM in smokers’ homes. In a 2.88 m3 measuring chamber, the PM emission fractions PM10, PM2.5, and PM1 from three private-label cigarett

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Liang, Yuqing, Yuhan Liu, Yinan Shi, and Hanxi Yong. "Analysis On the Influence of Tea Brand Co-Branding Strategy on Tea Sales." Highlights in Business, Economics and Management 37 (July 18, 2024): 275–83. http://dx.doi.org/10.54097/q2178c62.

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The paper is to study the influence of new tea industry co-branding on its beverage sales. This paper analyzes the joint branding of Nai Xue's tea and Lingya Tour as a positive case, studies the influence of tea brands on consumer behavior in recent years, and find the reasons behind the joint branding. At the same time, the joint name of Shanghai aunt and light and night love as a negative case of marketing, explore how to avoid a failed joint name, the reason for the failure of marketing. In order to better confirm the results of case analysis and consumers' true attitude towards co-branding

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Washburn, Judith H., Brian D. Till, and Randi Priluck. "Co‐branding: brand equity and trial effects." Journal of Consumer Marketing 17, no. 7 (2000): 591–604. http://dx.doi.org/10.1108/07363760010357796.

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Co‐branding is an increasingly popular technique marketers use in attempting to transfer the positive associations of the partner (constituent) brands to a newly formed co‐brand (composite brand). This research examines the effects of co‐branding on the brand equity of both the co‐branded product and the constituent brands that comprise it, both before and after product trial. It appears that co‐branding is a win/win strategy for both co‐branding partners regardless of whether the original brands are perceived by consumers as having high or low brand equity. Although low equity brands may bene

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Antonova, Olha, Yulia Soloviova, Nataliia Fiedotova, and Olha Leleka. "Situational communication of food brands." Obraz 42, no. 2 (2023): 77–85. http://dx.doi.org/10.21272/obraz.2023.2(42)-77-85.

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Introduction. In the conditions of the full-scale invasion of the aggressor country on the territory of Ukraine, the advertising and PR communication of brands has undergone significant changes. One of the main adaptive changes in the communication discourse of brands has become situational communication – the ability to quickly react to events in the information environment and create relevant, viral content, in particular, through the product name and packaging design. Relevance of research. In view of this, it is relevant to investigate the structure of the creation of situational pragmaton

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Y., Audu, Sam B.T., and Ibrahim Y.O. "Identification and Evaluation of the Determinants of Brand Image in the Food and Beverages Industry in Nasarawa State, Nigeria." British Journal of Management and Marketing Studies 6, no. 2 (2023): 93–110. http://dx.doi.org/10.52589/bjmms-c8pkyr9p.

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Most studies on brand image and corporate entities, especially in Nigeria, seem to focus on the effect of brand image on corporate performance with little consideration for the factors that determine or shape such images ab-initio. This study therefore seeks to identify some of the factors or brand characteristics that customers consider in making their brand image preference and determine how important each of these factors is in brand image formation in the Nigerian food and beverages products industry. Based on responses from 348 customers; data were analyzed using principal component analy

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Zubir, Moondra, Agus Junaidi, Rini Selly, Siti Rahmah, Hafni Indriati Nasution, and Zainuddin Muchtar. "Application of rotary dryer modification technology to increase animal feed production efficiency." Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat 6, no. 2 (2022): 45–53. http://dx.doi.org/10.12928/jpm.v6i2.5360.

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Lorong Ujung Tanjung Dua, Lingk 15, Bagan Deli Village, Belawan, North Sumatra became the location of this community research and service with Mr. Deddy Suryono as the owner of the business as the partner. His business activity is processing seafood shell waste into animal feed products. This business partner had problems whereas manual drying prolong the time due to the natural causes. Furthermore, the market of the product was in lower level due to the absence of explanation of the content of the product and also the brand name. One of the solution to propose is a high quality functional dry

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Frianto, Agus, Monika Tiarawati, Nadia Asandimitra, Yessy Artanti, and Widyastuti Widyastuti. "PELATIHAN DESAIN MEREK SEBAGAI SARANA MEMPERKUAT IDENTITAS PRODUK." Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat 3, no. 3 (2019): 321–26. http://dx.doi.org/10.12928/jp.v3i3.1228.

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Trademark as an activity to make a name, symbol or identity to distinguish one product/service from another product/service. Therefore, entrepreneurs/business owners/startup founders need to consider how brands are for products/services that they want to sell. With a brand, the total value of the product is higher so that consumers can see the brand as an important part of the product. Consumers will more easily differentiate company products from competitors through brands. However, the importance of giving brand to the product was not realized by SMEs who were in Ngawen and Randuboto Village

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Zafran, Muhammad. "Brand Name Love: The Effects of Islamic Bracketed Brand Name on Perceived Quality and Purchase Intentions Retail Food Industry of Pakistan." Journal of Business Administration and Management Sciences (JOBAMS) 4, no. 1 (2022): 8–18. http://dx.doi.org/10.58921/jobams.4.1.73.

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This paper designs a 2x2-experiment research model within the subjects to analyze the effects of the “Islamic” bracketed brand name vs ordinary brand on consumer’s behavioral outcome-perceived quality and purchase intentions in the food industry of Pakistan. Islamic branding is a growing phenomenon and a large number of retailers in Islamic countries are using the word “Islamic” in brand design strategies. Two-way ANOVA for factorial analysis of variance is used with help of SPSS. The research findings reveal that Islamic origin brand names have a positive and significant impact on the perceiv

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