Relevant bibliographies by topics / Brand Perception

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand Perception'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Brand Perception"

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Böger, Daniel, Pascal Kottemann, and Reinhold Decker. "Parent brands’ influence on co-brand’s perception: a model-based approach." Journal of Product & Brand Management 27, no. 5 (2018): 514–22. http://dx.doi.org/10.1108/jpbm-08-2017-1555.

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Purpose This paper aims to investigate what influence the perceptions of two parent brands have on the perception of a newly formed co-brand. Furthermore, it elaborates whether respondents’ evaluations of the parent brands, their familiarity towards the parent brands and their usage of the parent brands affect this influence. Design/methodology/approach Building on both cognitive consistency and information integration theory, this paper proposes a model-based approach to quantify the parent brands’ influence on the co-brand’s perception. Using an empirical study with 317 respondents collected
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Cai, Jinjiang, Jingjing Wu, Hongjie Zhang, and Yifei Cai. "Research on the Influence Mechanism of Fashion Brands’ Crossover Alliance on Consumers’ Online Brand Engagement: The Mediating Effect of Hedonic Perception and Novelty Perception." Sustainability 15, no. 5 (2023): 3953. http://dx.doi.org/10.3390/su15053953.

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In recent efforts, instead of the conventional co-branding marketing approach, many fashion brands have tried to break through the original image by applying a crossover alliance method, and have achieved good results in practice. However, whether this kind of alliance can effectively enhance consumers’ online brand engagement is still a key question to be addressed. Using the S-O-R model, the paper introduces two mediating variables, novelty perception and hedonic perception, to explore the potential mechanism of brand image differences and product type differences on consumers’ online brand
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Midhat Nadeem, Taha Jamal, Taha Jamal, Masood, Muhammad AsadUllah, and Dr. Abdul Rasheed. "BRAND MESSAGE VS BRAND PERCEPTION." Reviews of Management Sciences 1, no. 1 (2021): 22–27. http://dx.doi.org/10.53909/rms.01.01.053.

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 In today’s fast moving business world, where information has become readily available and consumers have become socially aware, brands have had to regularly keep themselves updated and relevant to the consumers to be able to remain competitive. Brands often claim certain attributes as their USPs which tries to set them apart from their competition. However, in some situation those attributes have not directly translated in the minds of the consumers. The objective of this research is to try to determine the reason behind the disconnect between the brand message and the perceptio
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Skorobogatykh, Irina Ivanovna, Olga Saginova, and Zhanna Musatova. "Comparison of Luxury Brand Perception: Old (UK) vs. Modern (Russia) consumers’ perception toward Burberry Brand." Journal of Eastern European and Central Asian Research (JEECAR) 1, no. 1 (2014): 7. http://dx.doi.org/10.15549/jeecar.v1i1.47.

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With globalization and increased mobility consumers can easily access the same brand in different markets, interpreting the meaning and the social statuses they represent. That is why maintaining brand consistency across countries should be of great importance for companies’ brand management and marketing strategies, especially in the luxury industry where profitability and long-term success rely on consumers’ perceptions of luxury brands. This paper examines brand image consistency of luxury brands in the fashion industry, through an exploratory study of consumers’ perception of the Burberry
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Guzmán, Francisco, Audhesh K. Paswan, and Robert O. Fabrize. "Crossing the border: changes in self and brands." Journal of Consumer Marketing 34, no. 4 (2017): 306–18. http://dx.doi.org/10.1108/jcm-07-2015-1483.

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Purpose Migration shapes our societies, values, markets, consumption and even the notion of self. The purpose of this paper is to investigate the effect of migration in the perception-of-self and if differences in the perception-of-self influence the perception of brands from the immigrants’ home country – which immigrants often use as a cultural anchor. Design/methodology/approach Using Aaker’s (1997) brand personality scale as a measure of brand image, the authors gather data from Mexico City and the Dallas/Fort Worth metropolitan area. Respondents to an interviewer-administered questionnair
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Dzyabura, Daria, and Renana Peres. "Visual Elicitation of Brand Perception." Journal of Marketing 85, no. 4 (2021): 44–66. http://dx.doi.org/10.1177/0022242921996661.

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Understanding consumers’ associations with brands is at the core of brand management. However, measuring associations is challenging because consumers can associate a brand with many objects, emotions, activities, sceneries, and concepts. This article presents an elicitation platform, analysis methodology, and results on consumer associations of U.S. national brands. The elicitation is direct, unaided, scalable, and quantitative and uses the power of visuals to depict a detailed representation of respondents’ relationships with a brand. The proposed brand visual elicitation platform allows fir
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Andrei, Andreia Gabriela, Adriana Zait, Elena-Mădălina Vătămănescu, and Florina Pînzaru. "Word-of-mouth generation and brand communication strategy." Industrial Management & Data Systems 117, no. 3 (2017): 478–95. http://dx.doi.org/10.1108/imds-11-2015-0487.

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Purpose Emerged from a theoretical contradiction, the purpose of this paper is to investigate whether perceptions and behaviors toward new brands depend on the priority assigned to promote the company’s intentions (warmth) vs its abilities (competence). Design/methodology/approach The research uses a two-level single factor experiment to test the effects of launch communication strategy (warmth-competence vs competence-warmth) on people’s perceptions and behavioral intents, and applies partial least squares structural equation modeling to explore the collected data. Findings Results offer valu
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Megha, Dua. "Brand Loyalty and the Perception of Indian Buyers." International Journal of Trend in Scientific Research and Development 2, no. 4 (2018): 1284–88. https://doi.org/10.31142/ijtsrd12824.

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Customer loyalty often termed as brand loyalty is a way by which businesses run. Keeping the customer happy should be of the main concern for a business. Indian consumers are known for their loyalty. Retaining the consumer in is more profitable then finding a new one. As the economy is gaining momentum, significant changes are taking place in the economy. Winning consumers mind by creating impressions and retaining the position of brand in the economy can do wonders. Today brands are creating a great impression in the minds while competition among the existing brands is giving birth to brand s
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Dixit, Jasmine S., Shirin Alavi, and Vandana Ahuja. "Measuring Consumer Brand Perception for Green Apparel Brands." International Journal of E-Business Research 16, no. 1 (2020): 28–46. http://dx.doi.org/10.4018/ijebr.2020010102.

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This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This
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Dr. Farah Ali. "The Impact of Social Media on Brand Perception: An In-depth Analysis." Journal for Social Science Archives 1, no. 1 (2023): 37–44. http://dx.doi.org/10.59075/jssa.v1i1.5.

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This scholarly article provides a comprehensive analysis of the profound impact of social media on brand perception. Drawing on a synthesis of academic literature, empirical studies, and real-world examples, the article explores how social media platforms have become influential in shaping consumer perceptions of brands. By examining the mechanisms through which social media impacts brand perception, the article aims to contribute to a deeper understanding of the dynamic relationship between brands and the digital landscape.
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Dissertations / Theses on the topic "Brand Perception"

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Rudinski, Sanja. "Consumer Perception of Brand Personalization : Adbusters as Anti-Brand." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10149.

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Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. Methodology: The thesis has deductive quantitative research approach, since it starts from theory to gain more understanding of the research area. The data is collected through an online questionnaire. Theoretical perspective: This study is based upon the general brand and branding definitions, with focus on brand person
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Sztrokay, Aniko. "Gender- and Age-Dependent Brand Perception." Diss., lmu, 2010. http://nbn-resolving.de/urn:nbn:de:bvb:19-124496.

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Busch, Friederike, and Rego Diego Planas. "Qualitative Brand Image Analysis for a Global Brand : An Intercultural Perception of the Brand Image through Brand Personality." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9781.

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<p>The cultural differences in the consumers' perspectives are an important factor that affects the image of brands around the world. A brand's image may be affected even though the company gives the same message across different cultures. In order to analyze these effects, the authors have conducted a qualitative study, chosen the chocolate brand Kinder and studying how Kinder's brand image perception varies in four different cultures by conducting 16 in-depth interviews. The data was afterwards categorized, analyzed and compared to each other in order to find differences and similarities of
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Karlsson, Liam, and Emmanuel Ero. "Differences in the Perception of Brand Personality." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39807.

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Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. Literature Review: The concept of standardisation vs adaptation is introduced, leading to a discussion regarding social media as a form of standardised marketing and how Adidas use it. The concept of culture is addressed with additional information regarding gender identity. Aaker’s dimensions of bran
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Muth, Alexandra, Rima Ismail, and Boye Caroline Langfeldt. "Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

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Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. Especially in theretail and fashion industry where many products fulfill the same need for the customer, making it important to adapt to changes on the market and stand out in the crowd. This has lead to the wide variety of brands that can be found and an intensified competition. Therefore, the key factor for building a long-term r
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Adomaviciute, Inga, and Denis Danilov. "Interaction between brand communities and a brand owner : The effect on community members’ perception of a brand." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-180003.

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Purpose The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning company. The research has been conducted in Moscow, Russia. It examines brand values associated with Audi by Audi Club Moscow members, and those ones perceived by non-community members, and beside this, the degree of involvement in communication with the company of both. Research Method Numerous in-depth interviews have been processed among brand community members, people outside the community and the Audi AG employees. Results Through th
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Barclay, Helen Jane. "The perception of brands and brand value within the developing cultures / by H.J. Barclay." Thesis, North-West University, 2008. http://hdl.handle.net/10394/3626.

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The fundamental focus of this study is to discover the perception consumers of developing cultures have of brands and brand value. Markets are highly fragmented and is characterised by factors such as a diversity of cultures, traditions and beliefs on the one hand and historical imbalances in consumer purchasing power, illiteracy, and a wide variety of socio-economic challenges. Consumers are also increasingly experiencing what they perceive as an enhanced image from the consumption and possession of branded products. Brand Value, Brand Equity and Brand Loyalty have been an aggressively develo
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Baalbaki, Sally Samih. "Consumer Perception of Brand Equity Measurement: a New Scale." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc115043/.

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Brand equity is perhaps the most important marketing concept in both academia and practice. The term came into use during the late 1980s; and the importance of conceptualizing, measuring, and managing brand equity has grown rapidly in the eyes of practitioners and academics alike. This has resulted in several often-divergent view-points on the dimensions of brand equity, the factors that influence it, the perspectives from which it should be studied, and the ways to measure it. Many different definitions and ways to measure brand equity have been proposed, and most of them are based upon the d
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Bortolotto, Carol <1991&gt. "Italian Prosecco Brand and Consumer Perception: An Explorative Analysis." Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/10129.

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Branding, especially in the food and beverage industry, can be an effective tool for building awareness and recognition of product differentiation among consumers. This especially concerns Prosecco, one of the most successful sparkling wine stories in the world, where branding can represent the solution for building a consistent image of quality, on which companies could maintain and nourish a sustainable competitive advantage throughout the years. The primary purpose of this research is to examine consumer perception in relation to Italian Prosecco and its brand. This is to be interpreted as
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Ongaro, Gloria <1992&gt. "Neuropricing: the effect of supermarket promotions on Brand perception." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12329.

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Nel Regno Unito i rivenditori devono effettuare promozioni nei loro supermercati. I brand sono dunque "obbligati" a scegliere quali promozioni applicare ai loro prodotti che siano loro favorevoli o, almeno, meno rischiose. Le promozioni, nel lungo periodo, potrebbero danneggiare l'immagine del brand e, soprattutto, la qualità percepita dal consumatore. Questo studio ha utilizzato la tecnica del neuro marketing per misurare l'effetto delle promozioni al supermercato sulla percezione del brand. Attraverso queste tecniche si ottiene una misurazione oggettiva, analizzando il subconscio dei rispond
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Books on the topic "Brand Perception"

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Öktemgil, Mehmet. Strategic implications of brand managers' perception of their brand market environment: Empirical evidence from Turkish brand managers. Birmingham Business School, 2003.

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Rue, Ginger. Brand new Emily: A novel. Tricycle Press, 2009.

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Martinez, Pepe. The consumer mind: Brand perception and the implication for marketers. Kogan Page, 2012.

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Rue, Ginger. Brand new Emily: A novel. Scholastic Inc., 2010.

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Öktemgil, Mehmet. Brand managers' perception of their market environment and implications for strategic branding issues and strategies: Empirical evidence from UK brand managers. Birmingham Business School, 2003.

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Khandeparkar, Kapil. The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components. Indian Institute of Management, 2014.

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Indian Institute of Management, Ahmedabad., ed. Quality perceptions of private label brands: Conceptual framework and agenda for research. Indian Institute of Management, 2008.

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Anttila, Mai. Consumer price perception and preferences: A reference price model of brand evaluation and a conjoint analysis of price utility structures. Helsinki School of Economics and Business Administration, 1990.

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Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Marketing Science Institute, 1991.

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Kamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Marketing Science Institute, 1991.

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Book chapters on the topic "Brand Perception"

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Busche, Laura. "Visual Perception." In Brand Psychology. Routledge, 2023. http://dx.doi.org/10.4324/9781003336693-15.

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Singh, Priyanka, Manoj Kumar Mishra, and Anthony Bagherian. "Brand Performance, Innovation, and Brand Awareness: Antecedents to Brand Perception and Brand Loyalty." In Marketing Perspectives on Phygitalization. Apple Academic Press, 2024. https://doi.org/10.1201/9781003569008-1.

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Zajontz, Yvonne, Vanessa Kollmann, and Marc Kuhn. "Sustainability and Perception of Brand Communication." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_159.

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van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. "The Role of Information Processing for Product Perception." In User Experience Is Brand Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29868-5_2.

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van de Sand, Felix, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, and Katharina Holl. "Unconscious Brand Messaging and Perception Beneath the Detection Threshold." In User Experience Is Brand Experience. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29868-5_3.

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Puspitasari, A. Y., M. S. Mahrinasari, and D. R. H. Pandjaitan. "Student perception on university brand equity during pandemics." In Contemporary Research on Management and Business. CRC Press, 2022. http://dx.doi.org/10.1201/9781003295952-1.

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Hennigs, Nadine, Klaus-Peter Wiedmann, Steffen Schmidt, Sascha Langner, and Thomas Wüstefeld. "Managing the Value of Luxury: The Effect of Brand Luxury Perception on Brand Strength." In Luxury Marketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-4399-6_19.

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Steffl, Jonas, and Jutta Emes. "How Innovation Types Drive Consumers’ Brand Perception—The Innovation-Brand-Interplay of Tech Giants." In Forum Markenforschung 2021. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-39568-1_9.

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Lu, Jiaying, and Jiong Fu. "Research on City Brand Identity Design Based on Perception." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20441-9_40.

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Tran, Trang Phuc, and Robert O. Fabrize. "The Effect of the Foreign Brand on Consumer Perception." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_91.

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Conference papers on the topic "Brand Perception"

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Rahmah, Ety Baita, and Andry Alamsyah. "Social Network Analysis and Text Analysis for Brand Perception in Indonesian Business Process Outsourcing Firms." In 2024 7th International Conference on Informatics and Computational Sciences (ICICoS). IEEE, 2024. http://dx.doi.org/10.1109/icicos62600.2024.10636824.

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Gröner, Patrick M., and Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements." In 3rd International Conference. Business Meets Technology. Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.

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Although brand placements can be seen more and more frequently in social media channels of so-called “influencers”, current brand placement research has rarely focused on the persuasive influence of these media characters. The "Balance Model of Product Placement Effects" of Russell and Stern (2006) began to integrate both, the recipient and the recipient's specific perception of the media context, into brand placement research. The result of these considerations is a triadic connection between the recipient, the acting media characters and the placed brands. Adressing this, the following study
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Ko, Hsiu-Chia, and Jung-Hsien Hsu. "How does brand microfilm affect viewers' perception of brand equity?" In the 10th International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3306500.3306518.

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Sundaresan, Pradeep, Anju Choudhary, Harsh Purohit, and Vimlesh Tanwar. "Brand Identity and Consumer Perception: A Case Study on Fabindia." In 2nd International Conference on Modern Trends in Engineering Technology and Management. AIJR Publisher, 2023. http://dx.doi.org/10.21467/proceedings.160.56.

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Brand identity and consumer perception are significant factors that are crucial to a brand’s success. The research aims to analyse the relationship between brand identity and consumer perception through the case study of Fabindia, which is an Indian brand known for traditional and handcrafted products. This research aims to explore the consumer perception of the Fabindia brand, present a review of existing literature on brand identity and consumer behaviour, and investigate the influence of Fabindia’s brand identity and consumer behaviour to identify areas for improvement in Fabindia’s brand i
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CATANĂ, Ştefan-Alexandru, and Andreea BARBU. "THE UNITED STATES OF AMERICA’S MOST VALUABLE BRANDS IN THE PERIOD 2021-2023." In International Conference of Management and Industrial Engineering. Editura Niculescu, 2023. http://dx.doi.org/10.56177/11icmie2023.32.

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In nowadays economic context, when, in many situations, the perception is more important than the reality, it is relevant to understand which is the attitude of the customers regarding a brand. Thus, brand value is an important part of any company’s intangible assets. In the period 2021-2023, the United States of America’s brands dominated the hierarchy of the top ten world’s most valuable brands. The aim of the paper is to analyze the evolution of the United States of America’s most valuable brands by brand value in the period 2021-2023. Moreover, the study shows and analyzes the main industr
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Cheng, Kelvin, and Ichiro Furusawa. "Using mixed reality for promoting brand perception." In VRST '18: 24th ACM Symposium on Virtual Reality Software and Technology. ACM, 2018. http://dx.doi.org/10.1145/3281505.3281574.

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Sheng, Youyu, Xing Chen, Yuhan Liu, and Jingyu Zhang. "Exploring the User's Perception of Updates in Intelligent Systems." In AHFE 2023 Hawaii Edition. AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1004272.

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With the rapid advancements in artificial intelligence and connected systems, understanding users' perceptions becomes crucial. This study delved into the "Perception of Updates" in intelligent systems, combining expert and user interviews to elucidate the various facets of perceived system upgrades.For a deeper dive, semi-structured interviews were carried out with experts and users alike. The expert group consisted of professionals from diverse fields, including user experience, product design, intelligent vehicle design, voice system specialists, and academics, all of whom have substantial
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Alaghappan, T., and R. Nalini. "AI-Powered Emotional Storytelling for Brand Narratives and Consumer Perception." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch029.

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In today's brand landscape, the ability to connect emotionally with consumers is essential for building lasting loyalty and positive brand perceptions. This study examines the role of artificial intelligence (AI) in enhancing emotional storytelling for brand narratives, focusing on how AI-driven insights can craft meaningful, personalized brand experiences that resonate with diverse demographic groups. Using data collected from students, working professionals, and older adults, the research explores how AI can identify emotional cues, adapt narrative elements, and tailor content to deepen cons
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Balikel, Ali Eren. "The Impact of Corporate Social Responsibility on Brand Perception: A Study on the Food and Beverage Sector in Turkey." In Multidisciplinary International Scientific Conference: „Sustainable Development: Modern Trends and Challenges“. Kutaisi University, 2024. https://doi.org/10.52244/c.2024.11.12.

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The aim of this study is to investigate the effects of corporate social responsibility strategies on brand perception within the food and beverage sector in Turkey. The population of this study consists of consumers in Turkey. 385 people participated in this study and the convenience sampling method was used. A survey was conducted for this research. The relationships between CSR dimensions and Brand Perception dimensions were examined using correlation and regression analyses. According to the correlation analysis results, there is a positive and statistically significant relationship between
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Jun-ying, Yu, Cang Ping, and Cai Yan. "Brand Extension Strategy Evaluations Based on Consumer Perception." In 2007 International Conference on Management Science and Engineering. IEEE, 2007. http://dx.doi.org/10.1109/icmse.2007.4421993.

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Reports on the topic "Brand Perception"

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Chen-Yu, Jessie, Siwon Cho, and Dris Kincade. Brand Perception and Repurchase Intent in Online Apparel Shopping. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-922.

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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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Cho, Eunjoo, and Song-yi Youn. Bridging the Gap Between Green Self-Perception and Intentional Behaviors: Mediating Role of Ad-Brand Congruency. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8818.

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Just, David, and Amir Heiman. Building local brand for fresh fruits and vegetables: A strategic approach aimed at strengthening the local agricultural sector. United States Department of Agriculture, 2016. http://dx.doi.org/10.32747/2016.7600039.bard.

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Abstract The debate about whether to reduce import barriers on fresh produce in order to decrease the cost of living and increase welfare or to continue protecting the local agricultural sector by imposing import duties on fresh vegetables and fruits has been part of the Israeli and the US political dialog. The alternative of building a strong local brand that will direct patriotic feelings to support of the agricultural sector has been previously discussed in the literature as a non-tax barrier to global competition. The motivation of consumers to pay more for local fresh fruits and vegetable
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Hermansen, Anna. Hyperledger Foundation 2023 Brand Study: How Benefits and Challenges Create Opportunities for the Enterprise Blockchain Brand. The Linux Foundation, 2023. https://doi.org/10.70828/axhs1179.

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Hyperledger Foundation partnered with LF Research in 2023 to examine the public’s awareness, perceptions, and opinions of their brand, similar to the research study conducted in 2021. The aim of this project was to measure perceptions of the enterprise-grade blockchain technology market, with a specific focus on Hyperledger technologies’ place in this market. This study takes its insights from a survey fielded in the blockchain community as well as a set of interviews conducted with subject matter experts. The report discusses the current state of the enterprise blockchain market, the percepti
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Fowler, Deborah, Hyo Jung (Julie) Chang, and Halie David. What Do Tweens Think about Fashion Apparel Brands? An Exploration of Tween’s Perceptions about Brand Personality. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-927.

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Kim, Hye-Shin, and Michelle Ma. Consumer and Brand Factors that Influence Perceptions of Green Brand Extensions. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-933.

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O'Dair, Marcus. Enterprise Blockchain and the Hyperledger Brand: Challenges and Opportunities. The Linux Foundation, 2021. https://doi.org/10.70828/jwen4242.

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This report, commissioned by the Linux Foundation, examines perceptions of Hyperledger and enterprise blockchain more widely. The focus is the Hyperledger brand, rather than Hyperledger’s technology. Drawing on survey and interview data as well as secondary sources, it identifies both challenges and points of leverage with the aim of informing Hyperledger’s strategic development, particularly in terms of marketing, communications, and community building.
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Smith, Kristina A., and Jung-ha Yang. Relationship between Consumer Perceptions and Brand Preference in Photoshopped and Non-Photoshopped Online Fashion Advertisements. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-414.

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Woo, Hongjoo, Kassandra Ross, and Wi-Suk Kwon. Fashion Design Piracy and Consumers� Brand Perceptions: The Case of Corporate Copying of Independent Fashion Designers. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8791.

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