Relevant bibliographies by topics / Brand personality

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand personality'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Brand personality.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Brand personality"

1

Molinillo, Sebastian, Arnold Japutra, Bang Nguyen, and Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty." Marketing Intelligence & Planning 35, no. 2 (2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.

Full text
Abstract:
Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active brands to predict prominent CBR constructs, including brand awareness, brand trust, and brand loyalty. Design/methodology/approach This study was based on an electronic survey of 339 respondents. Structural equation modeling was used to analyze the dat
APA, Harvard, Vancouver, ISO, and other styles
2

Su, Jin, and Xiao Tong. "Brand personality and brand equity: evidence from the sportswear industry." Journal of Product & Brand Management 24, no. 2 (2015): 124–33. http://dx.doi.org/10.1108/jpbm-01-2014-0482.

Full text
Abstract:
Purpose – This paper aims to explore the personalities of sportswear brands and their relationship to brand equity using Aaker’s methodology in the context of sportswear brands. Design/methodology/approach – This paper used Aaker’s brand personality framework to empirically investigate the personality of sportswear brands and the impact of brand personality on brand equity based on data collected from 420 college students. Findings – Results revealed that the personality of sportswear brands can be described in seven dimensions and 53 personality traits: competence, attractiveness, sincerity,
APA, Harvard, Vancouver, ISO, and other styles
3

George, Jijo, and Victor Anandkumar. "Dimensions of Product Brand Personality." Vision: The Journal of Business Perspective 22, no. 4 (2018): 377–86. http://dx.doi.org/10.1177/0972262918803496.

Full text
Abstract:
The success of a brand relies on the extent to which it differentiates itself from the myriad of competitors. As brands seek to become distinctive, brand personality is viewed as a viable metaphor for understanding consumers’ perceptions of brands and for crafting a unique identity in their minds. Measurement and management of brand personality becomes significant in this regard. Most of the existing brand personality scales are either designed to measure the brand personality construct in general or to measure particular categories of brands. There is a lack of a scale which measures the pers
APA, Harvard, Vancouver, ISO, and other styles
4

Becheur, Imene, Oula Bayarassou, and Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship." Global Business Review 18, no. 3_suppl (2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.

Full text
Abstract:
This research aims to study the relationships between brand personality and commitment towards brands. More specifically, the study objective is to determine whether brand personality is the antecedent of brand love, and then, if brand love has an impact on affective commitment to the brand. The methodology used is purely quantitative involving a sample of 210 respondents who were asked to indicate their perception about brand love, brand personality and emotional commitment towards seven global brands which enjoy string awareness with the target sample: Coca-Cola, Converse, Hello Kitty, Nina
APA, Harvard, Vancouver, ISO, and other styles
5

Brochado, Ana, Rui Vinhas da Silva, and Peter LaPlaca. "Assessing brand personality associations of top-of-mind wine brands." International Journal of Wine Business Research 27, no. 2 (2015): 125–42. http://dx.doi.org/10.1108/ijwbr-05-2014-0025.

Full text
Abstract:
Purpose – The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits. Design/methodology/approach – A survey was developed to assess brand awareness of Portuguese green wine brands and brand personality using Aaker’s brand personality framework. Multiple correspondence analysis was used in this study to present the relative positioning of the top-of-mind green wine brands. Find
APA, Harvard, Vancouver, ISO, and other styles
6

Yao, Qing, Rong Chen, and Xiaobing Xu. "Consistency Between Consumer Personality and Brand Personality Influences Brand Attachment." Social Behavior and Personality: an international journal 43, no. 9 (2015): 1419–27. http://dx.doi.org/10.2224/sbp.2015.43.9.1419.

Full text
Abstract:
We investigated the impact of consistency between consumer personality and brand personality on emotional brand attachment. Participants were 200 undergraduate students at Tsinghua University and we used leading brands in the product category of mobile phone as the survey's stimuli. The results of a structural equation model suggested that consistency in the personality dimensions of sincere, cool, and young had a significant positive impact on the participants' brand attachment compared with consistency in the dimensions of simple, sensitive, reliable, and competent. The results provide stron
APA, Harvard, Vancouver, ISO, and other styles
7

Ferguson, Graham, Kong Cheen Lau, and Ian Phau. "Brand personality as a direct cause of brand extension success: does self-monitoring matter?" Journal of Consumer Marketing 33, no. 5 (2016): 343–53. http://dx.doi.org/10.1108/jcm-04-2014-0954.

Full text
Abstract:
Purpose Focusing on symbolic brands, this paper aims to re-test whether perceived â€∼fit’ between the personality of the parent brand, and the brand extension causes consumers to the feel increased affect towards the brand extension. The contention is that high brand personality fit causes consumers to like the brand extension more because, like the parent brand, consumers can use the brand extension to maintain and project a desirable self-identity. This relationship is obscured because consumers process brand personality fit as part of the overall brand image fit; therefore, the potential me
APA, Harvard, Vancouver, ISO, and other styles
8

Tong, Xiao, and Jin Su. "Exploring the personality of sportswear brands." Sport, Business and Management: An International Journal 4, no. 2 (2014): 178–92. http://dx.doi.org/10.1108/sbm-08-2012-0032.

Full text
Abstract:
Purpose – The purpose of this paper is to identify the personalities that are associated with sportswear brands and tests the applicability of Aaker's brand personality framework in the context of sportswear brands. Design/methodology/approach – This study employed Aaker's brand personality framework to empirically investigate the personality of sportswear brands based on data collected from 420 college students. Findings – Results revealed that consumers perceive seven distinct personality dimensions and 53 personality traits in sportswear brands: Competence, Attractiveness, Sincerity, Innova
APA, Harvard, Vancouver, ISO, and other styles
9

Sikka, Simran, and Jitender Kumar. "The importance of brand personality inthe 21st centenary." Journal of Management and Science 11, no. 3 (2021): 58–60. http://dx.doi.org/10.26524/jms.11.26.

Full text
Abstract:
The “set of human qualities connected with a brand” is referred to as brand personality. Consumers have been shown to infuse brands with human personality qualities, turning them become symbolic brands. Brand personality, from the perspective of the customer, is a method for people to express their personalities and define their lives via tangible goods. From the perspective of a business, brand personality is a way of expressing the benefits of your product in terms of its qualities or status implications.Companies also employ brand personality to set themselves apart from their competitors,
APA, Harvard, Vancouver, ISO, and other styles
10

Sabuj, Md Mehedul Islam. "Measuring Brand Personality of Footwear Brands in Bangladesh: Application of Aaker’s Brand Personality Scale." International Journal of Science and Business 35, no. 1 (2024): 112–31. http://dx.doi.org/10.58970/ijsb.2359.

Full text
Abstract:
As the brand personality serves as a fundamental framework for studies concerning brand equity, brand image, and brand extension, that’s why brand personality is the main focus of this study. The purpose of this study is to measure the users' perceptions of the brand personality (BP) of footwear brands (such as Bata, Apex and Lotto) and to identify the dimensions that exist in the footwear industry in Bangladesh. This study applies Aaker's brand personality scale (BPS) to footwear brands in order to test the extent to which it is applicable to the brands and to investigate the fundamental stru
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Brand personality"

1

West, Julia, and Andrea Österberg. "Varumärkets personlighet : En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21601.

Full text
Abstract:
Syfte: Denna studies syfte är att öka förståelsen för vilka personlighetsdrag konsumenter tillskriver varumärken beroende på logotypens färg. Metod: Eftersom studiens syfte har varit att öka förståelsen för ämnet har en kvalitativ metod använts och färgerna blå, grön, gul, röd och svart har legat till grund för undersökningen. För att samla in empiriskt material har semistrukturerade intervjuer utförts med tolv deltagare. Materialet har analyserats med hjälp av Aakers (1997) Brand Personality Scale samt tematisering. Resultat & slutsats: Studiens resultat visar att den blå logotypen associ
APA, Harvard, Vancouver, ISO, and other styles
2

Huang, Hazel Hsiu-chen. "Self-identity and consumption : a study of consumer personality, brand personality, and brand relationship." Thesis, University of Warwick, 2009. http://wrap.warwick.ac.uk/2125/.

Full text
Abstract:
This thesis investigates the relationship between self-identity and consumption by discussing the conceptual and measurement issues of consumer personality, brand personality, and brand relationship. The investigation is based on the theories of personality, self-identity, and interpersonal relationship. The self-identity theories (Belk 1988; Cooley 1964; James 1890; Mead 1935) suggest that consumers may use brands to construct, maintain, and enhance their self-identities. Drawing from the literature of personality and self-identity, this thesis repositions the concept of personality for the c
APA, Harvard, Vancouver, ISO, and other styles
3

Ambe, Honoria. "Online Brand personality in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-46556.

Full text
Abstract:
This Paper is centered on online brand personality in the Swedish context. The study is carried out thanks to an existing Model of online brand personality. Precisely the online brand personality dimensions of Park et al., (2005). Parks et al’s. (2005) method was first tested in Korea which was also done in the Korean Language. It is now explored in the Swedish context. A literature review about brand personality in general and particularly online brand personality was conducted which led to the methodology used in the entire paper. A qualitative and cross sectional research design has been us
APA, Harvard, Vancouver, ISO, and other styles
4

Roberts, Candice. "Exploring Brand Personality through Archetypes." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etd/1691.

Full text
Abstract:
Though brands are created and maintained using many different management strategies, market and academic research has offered evidence that brands presenting the strongest personalities are more likely to perform better and resonate longer with consumers. This paper examines the components of brand personality using connections between contemporary branding and 13 classic archetypes. The study also discusses the life cycle of the brand, including development of brand personality and achievement of iconic status in conjunction with archetypal marketing. The research of Faber and Mayer (2009) is
APA, Harvard, Vancouver, ISO, and other styles
5

Bien, Yu-Shiang. "The meaning transfer between country personality and brand personality." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024619.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Hassey, Roseann V. "Stand By Your Brand: How Brand Personality and Brand Failure Type Shape Brand Forgiveness." University of Cincinnati / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1470045358.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Ishikawa, Keizo. "BRAND DYNAMICS: The Effects of Brand Personality and Brand Experience on Emotional Brand Attachment." OpenSIUC, 2013. https://opensiuc.lib.siu.edu/dissertations/713.

Full text
Abstract:
Marketers have long observed, or at least assumed, that people buy certain products or brands as a means of expressing themselves. Marketing researchers have studied this phenomenon from the perspective of "self-congruity," assuming that a fit between the consumer's understanding of self (i.e., self-image) and the brand's image (or "brand personality") should drive the consumer's purchase behavior. This stream of research has vigorously explored the relations between the fit (i.e., "self-brand image congruity" or "self-congruity") and various behavioral outcomes. Nonetheless, this research str
APA, Harvard, Vancouver, ISO, and other styles
8

Sjöstedt, Anna, and Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Full text
Abstract:
The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the consumers. The study was quantitative with a survey design. A sample of 109 respondents participated. Brand identity and brand image was the focus of the study and was measured in three companies; Odd Molly, Filippa K and Björn Borg. These three were selected partly because of their different profiles. One survey was sent to the companies and one survey was distributed to the consumers. The majority of the questions in the surveys were based on a model designed to mea
APA, Harvard, Vancouver, ISO, and other styles
9

Jabbar, Zeenat. "The impact of corporate visual identity on brand personality." Thesis, Brunel University, 2014. http://bura.brunel.ac.uk/handle/2438/8734.

Full text
Abstract:
It is argued that there is a need to extend our understanding and knowledge of the magnitude to which the elements of corporate visual identity (CVI) are perceived as the communicators of brand personality and hence corporate image, by the consumers. This thesis extends the knowledge about corporate visual identity (CVI) factors, particularly, name, logo, and colours, by developing a comprehensive model which incorporates corporate visual identity (CVI) elements and brand personality (BP) traits (sophistication, sincerity, ruggedness, excitement, competence). The thesis focuses on the associat
APA, Harvard, Vancouver, ISO, and other styles
10

Overstreet, Kay L. "Children's Inferences Based on Brand Personality." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc500407/.

Full text
Abstract:
This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicated children make inferences about brand personality, make inferences about other children based on bra
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Brand personality"

1

Vellnagel, Corinna Colette. Cross-Cultural Brand Personality and Brand Desirability. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31178-0.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Roy, Subhadip. Celebrity endorsements and brand personality. [Supply Chain Management Centre], Indian Institute of Management, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

O'Connor, Derina. The application of implicit personality theory to consumers' inferential brand judgements. University College Dublin, 1995.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Oey, Alexander, and Femke Wolting. Branded: Personal identity through consumer products. Films for the Humanities & Sciences, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Verónica, Benet-Martínez, and Garolera Jordi, eds. Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions. Marketing Science Institute, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Hunt, Sara. I am the brand I wear: A study investigating if consumers buy strong brand personalities that have characteristics they can identify with in their own personality, or have aspirations towards. LCP, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Bhargava, Rohit. Personality not included: Why companies lose their authenticity--and how great brands get it back. McGraw-Hill, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Bhargava, Rohit. Personality not included: Why companies lose their authenticity and how great brands get it back. McGraw-Hill, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Rakocevic, Iva. Brand Personality. GRIN Verlag GmbH, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Lieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Brand personality"

1

Kelley, Larry D., Sarah Turnbull, and Donald W. Jugenheimer. "Brand Personality." In Advertising Account Planning, 4th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003250449-11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Heding, Tilde, Charlotte F. Knudtzen, and Mogens Bjerre. "The personality approach." In Brand Management. Routledge, 2020. http://dx.doi.org/10.4324/9780367172596-9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Busche, Laura. "Personality and Voice." In Brand Psychology. Routledge, 2023. http://dx.doi.org/10.4324/9781003336693-12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Stavorinus, Roel. "Identity and personality." In Strategic Brand Design. Routledge, 2024. http://dx.doi.org/10.4324/9781003478829-4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Lieven, Theo. "How to Create a Personality Scale." In Brand Gender. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60219-6_11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Peretz, Adrian, and Magne Supphellen. "Brand Personality and the Utilitarian Brand." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_150.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Woods, Patrick. "Creating a Brand Personality." In The Brand Strategy Canvas. Apress, 2019. http://dx.doi.org/10.1007/978-1-4842-5159-1_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Rauschnabel, Philipp, Aaron Ahuvia, Björn Ivens, and Alexander Leischnig. "The Personality of Brand Lovers." In Consumer Brand Relationships. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137427120_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Aggarwal, Ashita, and Suraj Commuri. "Designing Brand Identity and Crafting Brand Personality." In Brands and Branding. Routledge India, 2023. http://dx.doi.org/10.4324/9781003457282-4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Voorn, Ronald, Sabrina Hegner, and Ad Pruyn. "Product Type and Personality in Brand Relationships." In Consumer Brand Relationships. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137427120_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Brand personality"

1

Gotea, Mihaela. "�HOW DO I CONSTRUCT MY IDENTITY AS AN ARTIST?� THE USE OF STORYTELLING IN ARTIST�S ENDEAVOURS DURING A GLOBAL PANDEMIC." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/vs07/40.

Full text
Abstract:
During the COVID-19 pandemic, the arts played an important role for people while coping during lockdown and other severe social restrictions. This presentation introduces a work in progress, where the researcher conducts a self-observation of herself as an artist by constructing a brand personality through storytelling on social media. Data consisted of weekly YouTube videos during a 20-week period, followed with diary entries and self-reflections and reactions of followers (YouTube, Instagram and Facebook). Each episode had a specific theme where I intertwined stories from my own childhood, b
APA, Harvard, Vancouver, ISO, and other styles
2

Roskosa, Antra, and Yulia Stukalina. "Exploring Brand Personality in Higher Education." In 14th International Scientific Conference "Rural Environment. Education. Personality. (REEP)". Latvia University of Life Sciences and Technologies. Faculty of Engineering. Institute of Education and Home Economics, 2021. http://dx.doi.org/10.22616/reep.2021.14.019.

Full text
Abstract:
The increasing role of branding in the higher education sector is closely associated with the enhanced marketing orientation of a modern university. This, in turn, is determined by intensified competition between higher education institutions for students, staff, sponsors and research funding. A strong university’s brand related to excellent academic reputation can become a means for gaining competitive advantage in the global education marketplace. Brand is regarded as a complex concept comprising different constituents, brand image being an essential branding facet. Brand image is linked to
APA, Harvard, Vancouver, ISO, and other styles
3

Wijayanto, Gatot. "Measuring Dimensions Of Brand Personality." In International Conference on Economics and Banking. Atlantis Press, 2015. http://dx.doi.org/10.2991/iceb-15.2015.1.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Molinillo, Sebastian, and Arnold Japutra. "RESPONSIBLE VS. ACTIVE BRANDS? A PRELIMINARY EXAMINATION OF BRAND PERSONALITY ON CONSUMER-BRAND RELATIONSHIPS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.04.01.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Cam, Linh Nguyen Tran, Duong Quynh Nga, and Theera Tianrungpaisal. "Brand Personality and Its Moderating Impact on Brand Loyalty." In the 2019 5th International Conference. ACM Press, 2019. http://dx.doi.org/10.1145/3317614.3317635.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

He, Bei-Jia, Yi-Wen Chen, and Sha Yang. "Brand Experience Affects Brand Personality: Manipulation of Construal Level." In ICEME '20: 2020 The 11th International Conference on E-business, Management and Economics. ACM, 2020. http://dx.doi.org/10.1145/3414752.3414769.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Bougoure, Ursula, Dominique Greer, and Ben Smith. "THE IMPACT OF SERVICE BRAND PERSONALITY ON BRAND AFFECT, BRAND TRUST AND BRAND LOYALTY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.05.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Unurlu, Çiğdem, and Selin Küçükkancabaş. "The Effects of Destination Personality Items on Destination Brand Image." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00830.

Full text
Abstract:
The purpose of this research is to investigate the perceived destination brand personality of Istanbul and to examine the relationships among destination brand personality and destination brand image. A convenience sample of 200 visitors to Istanbul was surveyedvia face-to-face interviews. Initially, a series of exploratory factor analyses (EFA) were conducted for each measurement scales (brand personality and destination brand image) in order to identify the potential underlying factor structure of the data. Then multiple regression analysis was used to investigate the relationship between va
APA, Harvard, Vancouver, ISO, and other styles
9

Ramli, Romlah. "Express Brand Personality As Personal Branding." In 7th International Conference on Communication and Media. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.06.02.3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Dirgantari, Puspo Dewi, Shofiah Sholehah, and Bambang Widjajanta. "Increasing Purchase Intention Through Brand Personality." In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210831.082.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Brand personality"

1

Wang, Qiuyue, and Ping Zhao. Preliminary Constitution of Luxury Brand Personality Dimensions. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1494.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Su, Jin, Sun Sun, and Xiao Tong. How Chinese College Students Perceive Fast Fashion Brands: A Brand Personality Approach. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1479.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Fowler, Deborah, Hyo Jung (Julie) Chang, and Halie David. What Do Tweens Think about Fashion Apparel Brands? An Exploration of Tween’s Perceptions about Brand Personality. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-927.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Su, Jin, and Xiao Tong. Brand Personality, Consumer Satisfaction and Loyalty: A Perspective from Denim Jeans. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-54.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Parks, Jamie, and Xiao Tong. Exploring the Personality of Southern Lifestyle Brands. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1474.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Tong, Xiao, Jin Su, and Yingjiao Xu. Exploring the Personality of Luxury Fashion Brands. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-666.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Brand personality' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography