Log in

Relevant bibliographies by topics / Brand personality / Books

To see the other types of publications on this topic, follow the link: Brand personality.

Books on the topic 'Brand personality'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 September 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 24 books for your research on the topic 'Brand personality.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

Vellnagel, Corinna Colette. Cross-Cultural Brand Personality and Brand Desirability. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31178-0.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Roy, Subhadip. Celebrity endorsements and brand personality. Bangalore: [Supply Chain Management Centre], Indian Institute of Management, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

O'Connor, Derina. The application of implicit personality theory to consumers' inferential brand judgements. Dublin: University College Dublin, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Verónica, Benet-Martínez, and Garolera Jordi, eds. Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions. Cambridge, MA: Marketing Science Institute, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Hunt, Sara. I am the brand I wear: A study investigating if consumers buy strong brand personalities that have characteristics they can identify with in their own personality, or have aspirations towards. London: LCP, 2000.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Bhargava, Rohit. Personality not included: Why companies lose their authenticity--and how great brands get it back. New York: McGraw-Hill, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Bhargava, Rohit. Personality not included: Why companies lose their authenticity and how great brands get it back. New York: McGraw-Hill, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Lieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Lieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Urraca, Shelby. Build a Powerful Brand Personality : a Step-By-Step Guide to Developing a Strong Brand: Brand Personality. Independently Published, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

11

Mastering Your Brand Personality: A Guidebook [Crafted for Brand Communicators]. Independently Published, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

12

Geason, James A. Brand personality trait marking using nonverbal measurement. 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

13

Probably the Only Honest Brand Personality Guide You'll Ever Need: Crafted for Brand Communicators. Independently Published, 2020.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

14

Agin, Margie. Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. Centerboard Marketing, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

15

Vellnagel, Corinna Colette. Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on This Mediated Interplay. Springer Fachmedien Wiesbaden GmbH, 2020.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

16

Mudigonda, Anupama. Building the Brand U: 5 Awesome Ways to Bring Depth into Your Personality. Independently Published, 2020.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

17

Tancs, Linda. From Brand X to Brand Rex: 5 S. M. A. R. T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales. Lulu Press, Inc., 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

18

Everett, Lesley, and Clive Woodward. Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity. Kogan Page, Limited, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

19

Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity. Kogan Page, Limited, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

20

Everett, Lesley, and Clive Woodward. Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity. Kogan Page, Limited, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

21

Professional Presence: A Four-Part Program for Building Your Personal Brand. Greenleaf Book Group, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

22

Kennerley, David. Loyalism, Celebrity, and the Politics of Personality. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198812425.003.0006.

Full text

Abstract:

Just as he began to achieve commercial success with his solo shows, Dibdin became embroiled in a series of libel trials following accusations in the press that his songs were plagiarized from Isaac Bickerstaff. Focusing on his response to these accusations, this chapter analyses Dibdin’s performances, exploring the ways in which his one-man shows traded on intimacy and personality. It offers a fresh interpretation of the political meanings of Dibdin’s songs, which have conventionally been depicted as straightforward propaganda. Loyalist, but by no means a ministerial mouthpiece, Dibdin used his carefully crafted reputation for independence and sincerity to offer satirical criticism of those in authority, and to claim to speak honestly about the true interests of the nation. This chapter exposes the increasingly pronounced effect of celebrity upon both contemporary theatre and political culture, and reassesses Dibdin’s widely influential brand of loyalism in this most turbulent decade in British politics.

APA, Harvard, Vancouver, ISO, and other styles

23

Strawson, Galen. Conclusion. Princeton University Press, 2017. http://dx.doi.org/10.23943/princeton/9780691161006.003.0020.

Full text

Abstract:

This chapter examines another reason why the idea of a person's overall moral identity or nature may be useful in a Lockean framework. It first considers the difficulty that arises when materialists or mortalists address the troublesome question of what guarantees personal identity between death and resurrection before discussing John Locke's reply to the same question in terms of consciousness. It then explores Locke's position regarding the idea that God may give each of us a brand-new body on the Day of Judgment, which won't matter so long as our personality and memory information and mental capacities and consciousness are somehow preserved. It argues that this kind of preservation of personal identity is no worse than its preservation through sleep or change of material particles. The chapter also analyzes the link between consciousness and concernment and concludes by commenting on punishment and reward.

APA, Harvard, Vancouver, ISO, and other styles

24

Bhargava, Rohit. Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back. McGraw-Hill, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!