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Books on the topic 'Brand personality'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Vellnagel, Corinna Colette. Cross-Cultural Brand Personality and Brand Desirability. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31178-0.

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2

Roy, Subhadip. Celebrity endorsements and brand personality. [Supply Chain Management Centre], Indian Institute of Management, 2009.

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3

O'Connor, Derina. The application of implicit personality theory to consumers' inferential brand judgements. University College Dublin, 1995.

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4

Oey, Alexander, and Femke Wolting. Branded: Personal identity through consumer products. Films for the Humanities & Sciences, 2002.

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5

Verónica, Benet-Martínez, and Garolera Jordi, eds. Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions. Marketing Science Institute, 2001.

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6

Hunt, Sara. I am the brand I wear: A study investigating if consumers buy strong brand personalities that have characteristics they can identify with in their own personality, or have aspirations towards. LCP, 2000.

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7

Bhargava, Rohit. Personality not included: Why companies lose their authenticity--and how great brands get it back. McGraw-Hill, 2008.

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8

Bhargava, Rohit. Personality not included: Why companies lose their authenticity and how great brands get it back. McGraw-Hill, 2008.

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9

Rakocevic, Iva. Brand Personality. GRIN Verlag GmbH, 2013.

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10

Lieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.

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11

Lieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.

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12

Urraca, Shelby. Build a Powerful Brand Personality : a Step-By-Step Guide to Developing a Strong Brand: Brand Personality. Independently Published, 2021.

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13

Mastering Your Brand Personality: A Guidebook [Crafted for Brand Communicators]. Independently Published, 2021.

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14

Geason, James A. Brand personality trait marking using nonverbal measurement. 2002.

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15

Probably the Only Honest Brand Personality Guide You'll Ever Need: Crafted for Brand Communicators. Independently Published, 2020.

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16

Feltes, Fe. Should Brand Design Using Brand Personality Be Adapted to the Cultural Differencesof International Markets? GRIN Verlag GmbH, 2016.

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17

Agin, Margie. Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. Centerboard Marketing, 2019.

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18

Vellnagel, Corinna Colette. Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on This Mediated Interplay. Springer Fachmedien Wiesbaden GmbH, 2020.

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19

Mudigonda, Anupama. Building the Brand U: 5 Awesome Ways to Bring Depth into Your Personality. Independently Published, 2020.

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20

From Brand X to Brand Rex: 5 S. M. A. R. T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales. Lulu Press, Inc., 2014.

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21

Tancs, Linda. From Brand X to Brand Rex: 5 S. M. A. R. T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales. Lulu Press, Inc., 2013.

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22

Everett, Lesley, and Clive Woodward. Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity. Kogan Page, Limited, 2016.

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23

Everett, Lesley, and Clive Woodward. Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity. Kogan Page, Limited, 2021.

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24

Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity. Kogan Page, Limited, 2016.

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25

Kennerley, David. Loyalism, Celebrity, and the Politics of Personality. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198812425.003.0006.

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Just as he began to achieve commercial success with his solo shows, Dibdin became embroiled in a series of libel trials following accusations in the press that his songs were plagiarized from Isaac Bickerstaff. Focusing on his response to these accusations, this chapter analyses Dibdin’s performances, exploring the ways in which his one-man shows traded on intimacy and personality. It offers a fresh interpretation of the political meanings of Dibdin’s songs, which have conventionally been depicted as straightforward propaganda. Loyalist, but by no means a ministerial mouthpiece, Dibdin used hi

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26

Couto, Juliane. German International Companies in the Portuguese Market. the Impact of Cultural Differences on the Brand Personality. GRIN Verlag GmbH, 2017.

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27

Strawson, Galen. Conclusion. Princeton University Press, 2017. http://dx.doi.org/10.23943/princeton/9780691161006.003.0020.

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This chapter examines another reason why the idea of a person's overall moral identity or nature may be useful in a Lockean framework. It first considers the difficulty that arises when materialists or mortalists address the troublesome question of what guarantees personal identity between death and resurrection before discussing John Locke's reply to the same question in terms of consciousness. It then explores Locke's position regarding the idea that God may give each of us a brand-new body on the Day of Judgment, which won't matter so long as our personality and memory information and menta

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28

Woodard, J. David. Ronald Reagan. An Imprint of ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798216009931.

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Ronald Reagan's story reads like a Hollywood script complete with a small-town boyhood, movie stardom, financial success, and unmatched political popularity. This book tells Reagan's true-life tale in an engaging and easily accessible manner. The trajectory of his life was remarkable: from Midwestern schoolboy, sports announcer, and Hollywood actor to governor of California and two-term President of the United States. There is no doubt that Ronald Reagan was one of the most complex and fascinating personalities of our time. Ronald Reagan: A Biography captures all the varied aspects of Reagan's

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29

Bhargava, Rohit. Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back. McGraw-Hill, 2008.

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30

Freeman, Rhea. You've Got This. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781399416757.

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'A must-read for anyone looking to do big things, and refusing to give up in the face of these obstacles.'SARA DAVIES, Entrepreneur and TV Personality An essential and encouraging guide to growing your small business, achieving your goals and overcoming obstacles along the way. Growing a small business can be tough. Those big shiny goals seem miles away and without a clear strategy on how to get there, those dreams can remain just that. Add a side of imposter syndrome and a lack of resources, and it’s all too easy to remain stagnant, give up, or play small. Rhea Freeman provides a clear bluepr

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