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1
Ha, Tak Ming. Analysing the continual brand revitalisation and repositioning of Iceland Foods plc: Do such dramatic changes harm the brand essence and established market position?. London: LCP, 2001.
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2
Harley, Christopher G. "Enhancing memory of the brand and creating positive associations." To what extent does this quote apply in the case of FMCGs within the five to twelve year olds target audience?. Oxford: Oxford Brookes University, 2003.
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position. AMACOM/American Management Association, 2003.
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6
VanAuken, Brad. Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position. AMACOM, 2014.
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Brand aid: A quick reference guide to solving your branding problems and strengthening your marketing position. AMACOM, 2015.
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Blow the Whistle on Your Competition! - How to Brand Position Your Company to Win in the Marketplace of the Mind. Ampersand Pub, 1999.
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9
Horne, Gerald. Red Scare Rising. University of Illinois Press, 2018. http://dx.doi.org/10.5406/illinois/9780252041198.003.0006.
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This chapter explores how Claude Barnett took a position as a kind of consultant with the U.S. Department of Agriculture (USDA) in Washington in 1942. At once the position brought him into closer contact with policymakers at a fraught moment and exposed him to a business—agriculture—that was ubiquitous globally. Moreover, part of his portfolio was arranging for the importation of labor from the Caribbean to plantations in Florida, which provided him with more contacts in a region where he already had established a toehold, specifically in Haiti. This then created a further opening for him to continue his own unique brand of Pan-Africanism, which had involved accumulating up-to-date intelligence (and news) and relentless networking. The succeeding years stretching until 1947 were to witness the expansion of the Associated Negro Press (ANP) and, concomitantly, Barnett's ever-lengthening list of business interests.
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Ferriss, Suzanne. Working Girls. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039577.003.0010.
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This chapter argues that chick lit offers an inherent critique of women's economic precarity. Chick-lit novels have been criticized for glamorizing consumption and irresponsibly promoting unchecked consumerism in the young women presumed to be their audience. Certainly chick lit, like all popular media, is inextricably entangled in the capitalist system—an inevitable consequence, it could be argued, of postmodern culture itself. But critics have taken its references to brand-name goods and status as an endorsement of global capitalism. Sustained, critical attention to the texts, however, suggests otherwise. Far from sanctioning aspirational spending or endorsing economic empowerment, prominent chick-lit examples dramatize the precarious economic and social position of young, college-educated, British and American women (of various classes and ethnicities) under late capitalism.
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Strawson, Galen. Conclusion. Princeton University Press, 2017. http://dx.doi.org/10.23943/princeton/9780691161006.003.0020.
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This chapter examines another reason why the idea of a person's overall moral identity or nature may be useful in a Lockean framework. It first considers the difficulty that arises when materialists or mortalists address the troublesome question of what guarantees personal identity between death and resurrection before discussing John Locke's reply to the same question in terms of consciousness. It then explores Locke's position regarding the idea that God may give each of us a brand-new body on the Day of Judgment, which won't matter so long as our personality and memory information and mental capacities and consciousness are somehow preserved. It argues that this kind of preservation of personal identity is no worse than its preservation through sleep or change of material particles. The chapter also analyzes the link between consciousness and concernment and concludes by commenting on punishment and reward.
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Dudoignon, Stéphane A. After 1979. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190655914.003.0005.
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The purpose of this chapter is to show how the Pahlavi monarchy (1925-79) has reacted to the creation of the Islamic University of Medina, in 1961, by allowing in Easternmost Iran the development of Deobandi madrasa teaching and reformed Sufism. It suggests that since then, the Hanafi School of Islamic law and jurisprudence has begun to re-emerge during those years as a specifically Persian if not Iranian, tradition that contested Shia hegemony within Iran while opposing cross-border Wahhabi influence. Reconstructing the demographic change and interethnic cum inter-confessional violence that preceded and went with the revolution of 1979 in Iranian Baluchistan, the author shows how, thanks to the region’s Deobandi Sunni religious establishment’s ultimate acceptance of Khomeini’s rule, the new regime paved the way for the Sarbaz nexus to assess their position as guarantors of social peace and intermediaries between the state and a new-brand ‘Sunni community of Iran’.
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Calvo, Christopher W. The Emergence of Capitalism in Early America. University Press of Florida, 2020. http://dx.doi.org/10.5744/florida/9780813066332.001.0001.
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The first comprehensive examination of early American economic thought in over a generation, The Emergence of Capitalism in Early America challenges the traditional narrative that Americans were born committed to the principles of Adam Smith. Americans are shown to have developed a distinct brand of hybrid capitalism, suited to the nation’s unique political, intellectual, cultural, and economic histories. Given America’s primary position in the history of capitalism, its economists were well situated to comment on market phenomenon. Covering a broad range of the period’s economic literature and offering close analyses of the antebellum reception of Smith’s Wealth of Nations, this book rescues America’s first economists from historical neglect. In thematically organized chapters, the intellectual cultures of American protectionism and free trade are examined. Protectionism exercised enormous influence in the discourse, constituting what rightly has been called an ‘American political economy.’ Henry Carey is highlighted as the central thinker in protectionist thought, providing an economic blueprint for the nation’s future industrial and commercial supremacy. Sharp regional divisions existed among the nation’s strongest proponents of free-trade ideology, namely Calhoun, Wayland, McVickar, Vethake, Cardozo, and Cooper, as well as important theoretical distinctions with Smithian-inspired laissez-faire. In a separate chapter, American conservative economists—among others, Fitzhugh and Holmes—are positioned alongside antebellum socialists—Skidmore and Byllesby—illustrating the rather awkward ideological arrangements attendant to emergent capitalism. Finally, the tricky relationship Americans have held with financial institutions is explored. Beginning with Hamilton, this book analyzes the financial literature as Americans learned to live with arguably the most complex and misunderstood manifestation of capitalism—finance.
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Holmes, Sean P. Protecting the High-Minded Actor and the High-Minded Manager in Equal Part. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037481.003.0005.
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This chapter examines the long-term implications of the unionization of the legitimate theater. It begins with an analysis of the debate that took place within the Actors' Equity Association (AEA) in the early 1920s over where in labor's many-mansioned house its members should reside. Equity leaders distanced themselves not only from the radicalism of the left but also from the “pure-and-simple” craft unionism that was the bedrock of the American Federation of Labor, equating it with wage scales that were set without regard for merit and a closed-shop tradition that restricted access to unionized trades. What they embraced as an alternative was a peculiarly theatrical brand of occupational unionism that emphasized the occupational identity of the actor, as opposed to bread-and-butter issues like wages and hours, and tied union power to control over those within the occupation. The chapter then explains how the AEA secured its position as a permanent feature of the theatrical landscape at a time when, in all but a handful of industries, organized labor was in retreat. It locates the explanation in the dynamics of the theatrical economy, arguing that the industry's increasing reliance on outside capital meant the big producers could ill afford interruptions to production and had much to gain from cooperating with a union that had promised to deliver a compliant theatrical workforce. The final section documents the efforts of the AEA to deliver on its founders' pledge that it would “protect the high-minded actor and the high-minded manager in equal part.”
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Shaffer, Kirwin R. Introduction. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037641.003.0001.
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This introductory chapter positions anarchism in Puerto Rico as a unique entity in the movement's history. In Puerto Rico, anarchists expressed their concerns and visions through their own brand of cultural politics, which was directed against Puerto Rican and U.S. colonial rulers in order to promote an antiauthoritarian spirit and countercultural struggle over how the island was being run and the future directions that it should pursue. Alongside this was a consistent anticlericalism against one of the perceived central pillars of cultural authoritarianism in Puerto Rico dating to the days of Spanish rule: the Roman Catholic Church. Moreover, while cultural politics reflected one way that anarchists engaged in debates over Puerto Rico-specific issues, many of these cultural debates were actually linked transnationally.
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Backhouse, Roger E., Bradley W. Bateman, Tamotsu Nishizawa, and Dieter Plehwe. Conclusion. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190676681.003.0012.
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This volume reveals the complexity of the positions towards the welfare state taken by economists, most of whom could be counted as liberal in one way or another. Liberal economists were both at the heart of the original development of the welfare state and at the center of the counter movement against the welfare state. The nature of the interaction between liberalism and the welfare state, and the role of economists, varied greatly between countries. Initially, the structure of the welfare states in different nations made it difficult for transnational neoliberal ideas to have much influence in minimizing the size and nature of the welfare state. Today, however, one brand of free-market, anti-state neoliberalism plays a particularly effective role in attacks on the welfare state across countries. History shows that is not the only form of liberalism or the only ways that liberals might see the welfare state.
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Rosina, Margarete. The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness. Springer Gabler, 2017.
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18
Scott, Peter. America’s Route to a Mass Market in Radio. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198783817.003.0005.
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The introduction of entertainment radio in the United States was a spectacular success, with far-reaching economic and social impacts. However, as with many new technology booms, most of the leading early radio equipment manufacturers failed to maintain their positions as key players in the market over the long term. This chapter charts the early growth of the American radio manufacturing sector, the importance of intensive marketing, and strong downstream value chains to developing and sustaining successful brands, and the reasons why—with one exception—the dominant set makers of the 1930s were not the big names of the 1920s. It also discusses the development of US marketing techniques that were to prove important to the marketing of radio in Britain, together with others—such as door-to-door selling—that were less appropriate for British conditions.
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Qu, Hsueh M. Hume's Epistemological Evolution. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190066291.001.0001.
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Here is a central issue in Hume scholarship: What is the relationship between Hume’s early Treatise of Human Nature and his later Enquiry concerning Human Understanding? Is the Enquiry a mere simplified restatement of the contents of the Treatise, or do the two substantially differ? Here is another critical issue in Hume scholarship: What is the relationship between Hume’s scepticism and his naturalism? How can we reconcile Hume’s extreme brand of scepticism with his positive ambitions of providing an account of human nature? Hume’s Epistemological Evolution argues that these two issues are intimately related. In particular, this book argues that Hume’s Enquiry indeed differs from the Treatise, precisely because he changes his response to scepticism between the two works. Because the Treatise has as its primary focus the psychological naturalistic project, its treatment of epistemological issues arises unsystematically from the psychological investigation. Consequently, Hume finds himself forced into an unsatisfactory response to scepticism founded on the Title Principle . This response is, however, deeply problematic, as Hume himself seems to recognise. In contrast to the Treatise, the Enquiry emphasises the epistemological aspects of Hume’s project, and offers a radically different and more sophisticated epistemology. This framework addresses the weaknesses of the earlier one, and also constitutes a ‘compleat answer’ to two of his most prominent critics, Thomas Reid and James Beattie. Hume’s epistemology thus undergoes an evolution between these two works.
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Doz, Yves, and Keeley Wilson. Ringtone. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198777199.001.0001.
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In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distills observations and lessons for anyone keen to understand what drove Nokia’s amazing success and sudden downfall. It is tempting to lay the blame for Nokia’s demise at the doors of Apple, Google, and Samsung, but this would be to ignore one very important fact: Nokia had begun to collapse from within well before any of these companies entered the mobile communications market, and this makes Nokia’s story all the more interesting. Observing from the position of privileged outsiders (with access to Nokia’s senior managers over the last twenty years and a more recent, concerted research agenda), this book describes and analyzes the various stages in Nokia’s journey. This is an inside story: one of leaders making strategic and organizational decisions, of their behavior and interactions, and of how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it is a story that opens the proverbial “black box” of why and how things actually happen at the top of organizations. Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? Did Nokia’s success contain the seeds of its failure?