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Books on the topic 'Brand positioning and culture'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

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1

Kostelijk, Erik, and Karel Jan Alsem. Brand Positioning. New York : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429285820.

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2

Hanʼgukhyŏng pʻojisyŏning: Positioning. Sŏul-si: Wŏn aen Wŏn Buksŭ, 2003.

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3

Miriam, Salzer-Mörling, ed. Brand culture. New York, NY: Routledge, 2005.

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4

der, Grinten Jaap van, ed. Positioning the brand: An inside-out approach. Abingdon, Oxon: Routledge, 2011.

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5

W, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.

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6

Coupey, Eloise. Influences of category structure on brand positioning and choice. Champaign: University of Illinois at Urbana-Champaign, 1993.

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7

Poddar, Manish. Positioning of a brand: a study on Cobra beer. (s.l: The Author), 2003.

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8

Ellson, Tony. Culture and Positioning as Determinants of Strategy. London: Palgrave Macmillan UK, 2004. http://dx.doi.org/10.1057/9780230509818.

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9

Wong, Thomas W. P. From one brand of politics to one brand of political culture. Shatin, New Territories, Hong Kong: Hong Kong Institute of Asia-Pacific Studies, the Chinese University of Hong Kong, 1992.

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10

Muñoz, Elías Miguel. Brand new memory. Houston, Tex: Arte Público Press, 1998.

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11

Twain's brand: Humor in contemporary American culture. Jackson: University Press of Mississippi, 2012.

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12

Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. From Chinese Brand Culture to Global Brands. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353.

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13

Brodmerkel, Sven, and Nicholas Carah. Brand Machines, Sensory Media and Calculative Culture. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/978-1-137-49656-0.

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14

Morton, Fiona Scott. The strategic positioning of store brands in retailer-manufacturer bargaining. Cambridge, MA: National Bureau of Economic Research, 2000.

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15

Banet-Weiser, Sarah. Authentic TM: Politics and ambivalence in a brand culture. New York, NY: New York University Press, 2012.

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16

Shifu, Dai, ed. Pin pai wen hua. Wuchang: Wuhan da xue chu ban she, 2008.

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17

Shifu, Dai, ed. Pin pai wen hua. Wuchang: Wuhan da xue chu ban she, 2008.

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18

Khazin, Andreĭ. Icons of Russia: Russia's brand book. Moskva: Kremlin Multimedia, 2011.

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19

Culture and positioning as determinants of strategy: Personality and the business organization. Basingstoke, Hampshire [England]: Palgrave Macmillan, 2004.

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20

A "brand" new language: Commercial influences in literature and culture. New York: Greenwood Press, 1991.

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21

Pin pai wen hua zhan lue yan jiu: Research on brand culture strntegy. Beijing: Jing ji ke xue chu ban she, 2006.

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22

Brand society: How brands transform management and lifestyle. Cambridge: Cambridge University Press, 2010.

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23

Kornberger, Martin. Brand society: How brands transform management and lifestyle. New York: Cambridge University Press, 2010.

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24

K'oria pŭraendŭ p'awŏ: Korea brand power. Sŏul: Maeil Kyŏngje Sinmunsa, 2010.

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25

Sociocultural positioning in literacy: Exploring culture, discourse, narrative, & power in diverse educational contexts. Cresskill, N.J: Hampton Press, 2011.

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26

Brand-name bullies: And their quest to own and control culture. Hoboken, N.J: J. Wiley, 2005.

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27

Abhishek. Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context. Ahmedabad: Indian Institute of Management, 2013.

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28

Group, Bernard Hodes, ed. The employer brand: Keeping faith with the deal. Surrey: Gower, 2009.

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29

Brands: Meaning and value in media culture. New York: Routledge, 2005.

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30

Holtorf, Cornelius. Archaeology is a brand!: The meaning of archaeology in contemporary popular culture. Oxford: Archaeopress, 2007.

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31

Archaeology is a brand: The meaning of archaeology in contemporary popular culture. Walnut Creek, CA: Left Coast Press, 2007.

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32

Kober, J. Jeff (James Jeff), ed. Lead with your customer: Transform culture and brand into world-class excellence. Alexandria, Va: ASTD Press, 2010.

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33

W, Brand Paul, and Winter Ralph D, eds. Faith seeking understanding: Essays in memory of Paul Brand and Ralph Winter. Pasadena, CA: William Carey Library, 2012.

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34

Verónica, Benet-Martínez, and Garolera Jordi, eds. Consumption symbols as carriers of culture: A study of Japanese, Spanish, and North American brand personality dimensions. Cambridge, MA: Marketing Science Institute, 2001.

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35

Brand India: Master images and narratives in the backdrop of globalism. Delhi: B.R. Pub. Corp., 2005.

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36

Yi, Pae-yong. Pŭraendŭ K'oria: Taehan Min'guk munhwa ŭi chaebalgyŏn = Brand Korea : discover the Korean culture. Kyŏnggi-do P'aju-si: Nanam, 2012.

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37

Yi, Pae-yong. Pŭraendŭ K'oria: Taehan Min'guk munhwa ŭi chaebalgyŏn = Brand Korea : discover the Korean culture. Kyŏnggi-do P'aju-si: Nanam, 2012.

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38

Haddock, Serena Vicari. Brand-building: The creative city : a critical look at current concepts and practices. Firenze, Italy: Firenze University Press, 2010.

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39

Tŏ k'ŭn Taehan Min'guk ŭl kkum kkuda: Korea brand fifteen years. Sŏul-si: Chŏngin Ch'ulp'ansa, 2011.

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40

Sengupta, Subroto. Brand Positioning. 2nd ed. Tata McGraw-Hill Publishing Company, 2005.

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41

Sengupta, Subroto. Brand Positioning. Tata McGraw-Hill Publishing Company, 2005.

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42

Riezebos, Rik. Positioning the Brand. Routledge, 2012. http://dx.doi.org/10.4324/9780203802489.

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43

1962-, Schroeder Jonathan E., Salzer-Mörling Miriam, and Askegaard Søren, eds. Brand culture. London: Routledge, 2006.

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44

Schroeder, Jonathan, and Miriam Salzer Morling, eds. Brand Culture. Routledge, 2006. http://dx.doi.org/10.4324/9780203002445.

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45

Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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46

Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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47

Alsem, Karel Jan, and Erik Kostelijk. Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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48

Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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49

Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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50

Alsem, Karel Jan, and Erik Kostelijk. Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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