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Books on the topic 'Brand positioning'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 October 2023

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1

Kostelijk, Erik, and Karel Jan Alsem. Brand Positioning. New York : Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429285820.

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2

Hanʼgukhyŏng pʻojisyŏning: Positioning. Sŏul-si: Wŏn aen Wŏn Buksŭ, 2003.

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3

W, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Poughkeepsie, NY: Hudson House, 2010.

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4

der, Grinten Jaap van, ed. Positioning the brand: An inside-out approach. Abingdon, Oxon: Routledge, 2011.

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5

Poddar, Manish. Positioning of a brand: a study on Cobra beer. (s.l: The Author), 2003.

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6

Coupey, Eloise. Influences of category structure on brand positioning and choice. Champaign: University of Illinois at Urbana-Champaign, 1993.

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7

Morton, Fiona Scott. The strategic positioning of store brands in retailer-manufacturer bargaining. Cambridge, MA: National Bureau of Economic Research, 2000.

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8

Bradford, Matson, ed. Maximizing your marketing efforts: Leading CMOs on overcoming budget constraints, positioning your brand, and harnessing creativity. [Boston, Mass.]: Aspatore Books, 2008.

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9

Bradford, Matson, ed. Maximizing your marketing efforts: Leading CMOs on overcoming budget constraints, positioning your brand, and harnessing creativity. [Boston, Mass.]: Aspatore Books, 2008.

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10

Gerry, Alcock, ed. Positioning brands profitably. London: Brand Positioning Services, 1987.

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11

Trout, Jack. Differentiate or die: Survival in our era of killer competition. 2nd ed. Hoboken, N.J: John Wiley & Sons, 2008.

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12

Kahn, Barbara E. Using purchase frequencies and penetration rates to infer brand positionings: Niching versus change-of-pace. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1987.

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13

Klyuchevskaya, Irina, Ol'ga Semikova, and Igor' Zheleznov. Advertising and PR activities of a hotel company. ru: INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1852505.

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The textbook examines the content and specifics of the advertising and PR activities of a hotel enterprise related to the peculiarities of the development of the market of hotel services and hotel products, analyzes advertising and PR tools and strategies aimed at ensuring the successful positioning of a hotel enterprise in the market. The issues of the organization of advertising and PR activities of hotels are highlighted, the issues of the use of channels for the distribution of advertising appeals and PR materials, the use of Internet technologies in advertising, the principles of creating advertising appeals, the formation of the image and brand of a hotel enterprise are considered in detail. For the first time, the features of the formation of advertising materials of a hotel enterprise, manipulation techniques used in the advertising text are considered. At the end of each chapter, there are questions and tasks that allow you to consolidate the theoretical material. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education studying in the areas of training 43.03.03 "Hotel business", 43.03.02 "Tourism", and students of professional educational organizations studying in the specialty 43.02.11 "Hotel service". It can be used to teach students of organizations of additional professional education, students of both full-time and distance learning, and individual chapters can be useful for college students.

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14

McDaniel, Stephen Ray. The communication effects of positioning brands with sporting events: An experimental study of schema-triggered affect in consumer response to event sponsorship advertising. Ann Arbor, MI: UMI Dissertation Services, 2000.

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15

Sengupta, Subroto. Brand Positioning. Tata McGraw-Hill Publishing Company, 2005.

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16

Sengupta, Subroto. Brand Positioning. 2nd ed. Tata McGraw-Hill Publishing Company, 2005.

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17

Riezebos, Rik. Positioning the Brand. Routledge, 2012. http://dx.doi.org/10.4324/9780203802489.

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18

Appelbaum, Ulli. Brand Positioning Workbook: A Simple How-To Guide to More Compelling Brand Positionings, Faster. Independently Published, 2022.

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19

Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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20

Alsem, Karel Jan, and Erik Kostelijk. Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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21

Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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22

Alsem, Karel Jan, and Erik Kostelijk. Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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23

Riezebos, Rik, and Jaap van der Grinten. Positioning the Brand: An Inside-Out Approach. Taylor & Francis Group, 2012.

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24

Riezebos, Rik, and Jaap van der Grinten. Positioning the Brand: An Inside-Out Approach. Taylor & Francis Group, 2012.

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25

Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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26

Riezebos, Rik, and Jaap van der Grinten. Positioning the Brand: An Inside-Out Approach. Taylor & Francis Group, 2012.

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27

Riezebos, Rik, and Jaap van der Grinten. Positioning the Brand: An Inside-Out Approach. Taylor & Francis Group, 2012.

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28

Riezebos, Rik, and Jaap van der Grinten. Positioning the Brand: An Inside-Out Approach. Taylor & Francis Group, 2012.

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29

Brand Positioning: Connecting Marketing Strategy and Communications. Taylor & Francis Group, 2020.

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30

Padovesi, Luigi. High Ticket: Brand Positioning for High Margin Sales. Independently Published, 2019.

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31

Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. AMACOM, 1999.

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32

Schulz, Eric. Brand Management: Strategy, Positioning, and Marketing in the Digital Age. MyEducator, Inc., 2022.

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33

Lingard, Robert. War of Position. Practical Brand Positioning for Strategic Broadcast PR. Independently Published, 2019.

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34

Positioning for Advantage - Techniques and Strategies to Grow Brand Value. Columbia University Press, 2021.

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35

Schulz, Eric. Brand Management: Positioning, Marketing, and Strategy in the Digital Age. MyEducator, Inc., 2021.

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36

Breakthrough Branding Positioning Your Library To Survive And Thrive. Neal-Schuman Publishers Inc, 2012.

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37

Gil, Ylich Eduard Tarazona, and Mariam Charytin Murillo Velazco. Positioning Your Personal Brand: Consolidate and Position Your PERSONAL BRANDING in a Competitive Market Through Love Brand. Independently Published, 2017.

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38

Padovesi, Luigi. HIGH TICKET: Marketing e Brand Positioning. Posizionamento per Vendere ad Alti Margini. Independently Published, 2019.

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39

Retail Internationalization In Emerging Countries The Positioning Of Global Retail Brands In China. GWV Fachverlage GmbH, 2013.

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40

Geyrhalter, Fabian. How to Launch a Brand - SPECIAL WORKBOOK EDITION : Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity. Brandtro, 2016.

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41

The New Gold Rush: Brand Equity and Product Positioning for the 90's and Beyond. Sutter Mill Publishing, 1991.

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42

Padovesi, Luigi. Marketing : Strategie e Tecniche Di Comunicazione e Brand Positioning. Contiene Web Marketing, Pnl per la Vendita, Copywriting: Scrivere per Vendere, Mind Hacking e High Ticket. Independently Published, 2019.

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43

Levy, Christopher. FACEBOOK MARKETING for BUSINESS 2020 and ONLINE STRATEGIES: Bootcamp for Beginners and Experts to Exploit Social Media from Home with Skilled Advertising , Brand Positioning, Copywriting and SEO. Independently Published, 2020.

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44

Differentiate or Die: Survival in Our Era of Killer Competition. Wiley, 2001.

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45

Differentiate or Die: Survival in Our Era of Killer Competition. Wiley, 2000.

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46

Pasco, Dot. algoritmo Atomico : Crea la Tua Strategia Di Online Marketing - la Guida Passo Passo per Creare un Piano Marketing Di Successo: Analisi Di Mercato, Brand Positioning, Siti Web e Social Media Marketing Applicati per Vendere Di Più. Independently Published, 2021.

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47

Dunagan, Colleen T. Consuming Dance. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190491369.001.0001.

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Consuming Dance examines dance in television and online advertising as both cultural product and cultural meaning-maker. The text interweaves semiotics, choreographic analysis, cultural studies, media studies, and critical theory to place contemporary dance-in-advertising in dialogue with other dance media. Grounding contemporary advertising within media and cultural history, the work both analyzes examples from early television and performs semiotic readings of historical references within later ads. Analysis of individual commercials and campaigns reveals how commercials act as rhizomatic assemblages of cultural history as traditional advertising positioning strategies engage with content, conventions, and discourses from other disciplines and cultural forms. The text explores the power of dance in advertising, examining how it generates affect and spectacle in service of both brand identity and the construction of the commodity-sign. This analysis of dance’s power, in turn, reveals advertising’s intertextuality and its contributions to social identity and the construction of the neoliberal subject. Ultimately, the text highlights advertising’s contradictions, exposing how its appropriation of dance functions as a response simultaneously to marketing needs, shifting ideologies, and growing cultural diversity all while continuing to serve the needs of neoliberal capitalism.

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48

Pennemann, Karin. Retail Internationalization in Emerging Countries: The Positioning of Global Retail Brands in China. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2013.

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49

Mora, Pierre. Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World. Springer London, Limited, 2015.

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50

Mora, Pierre. Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World. Springer, 2015.

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