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Journal articles on the topic 'Brand profiling'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Chan, Hang-Yee, Maarten Boksem, and Ale Smidts. "Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates." Journal of Marketing Research 55, no. 4 (2018): 600–615. http://dx.doi.org/10.1509/jmr.17.0019.

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The authors demonstrate a novel template-based approach to profiling brand image using functional magnetic resonance imaging. They compare consumers’ brain responses during passive viewing of visual templates (photos depicting various social scenarios) and brain responses during active visualizing of a brand's image, and then they generate individual neural profiles of brand image that correlate with the participant's own self-report perception of those consumer brands. In aggregate, these neural profiles of brand image are associated with perceived cobranding suitability and reflect brand ima

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Dressler, Marc, and Ivan Paunovic. "A Typology of Winery SME Brand Strategies with Implications for Sustainability Communication and Co-Creation." Sustainability 13, no. 2 (2021): 805. http://dx.doi.org/10.3390/su13020805.

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The article explores SME (Small and Medium Sized Enterprises) brand strategies as a means to position and successfully engage in competitive markets. A derived typology of brand strategy types deals with social profiling and sheds light on brand strategy internalization of two current managerial paradigms—sustainability and co-creation. N = 895 German SME wineries were examined, leaning on a netnographic analysis of predominantly websites and social media interactions. A two-step clustering method thereby identified eight winery SME brand strategy types. The importance of sustainability across

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Fardeen Khan, Et al. "Identifying and Profiling Radical Reviewer Collectives in Digital Product Reviews." International Journal on Recent and Innovation Trends in Computing and Communication 11, no. 10 (2023): 938–44. http://dx.doi.org/10.17762/ijritcc.v11i10.8612.

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Ecommerce sites are flooded with spam reviews and opinions. People are usually hired to impede or promote particular brands by writing extremely negative or positive reviews. It is usually performed in groups. Various studies have been conducted to identify and scan those spam groups. However, there is still a knowledge gap when it comes to detecting groups targeting a brand, instead of products only. In this study, we conducted a systematic review of recent studies related to detection of extremist reviewer groups. Most of the researchers have extracted these groups with a data mining approac

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Wesana, Joshua, Joachim J. Schouteten, Evi Van Acker, Xavier Gellynck, and Hans De Steur. "On consumers’ use, brand preference and equity of sports nutrition products." British Food Journal 122, no. 2 (2019): 635–54. http://dx.doi.org/10.1108/bfj-08-2019-0589.

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Purpose While trends of health and well-being have boosted the development of sports nutrition products, consumer research is limited. The purpose of this paper is to profile sports nutrition users and non-users, and to explain users’ preference and equity of sports nutrition brands. Design/methodology/approach A large online survey (n=3,165) was conducted with users and non-users of sports nutrition drinks in Belgium. Profiling was based on socio-demographic and sport related variables. For users, brand preference and equity of three key sports nutrition brands (n=1,075) were measured. Thereb

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Paetz, Friederike. "Recommendations for Sustainable Brand Personalities: An Empirical Study." Sustainability 13, no. 9 (2021): 4747. http://dx.doi.org/10.3390/su13094747.

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Sustainability marketing has emerged as an important trend both in practice and academic literature. The relevant literature has heavily focused on determinations of sustainable consumer behavior, and practitioners have used these results to derive short-term marketing decisions, e.g., adequate pricing of sustainable products. However, no study has scrutinized derivations of sustainable brand personalities or provided important long-term, strategic, managerial implications for marketing managers of sustainable brands. This study aims to contribute to this underrepresented research field and ma

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Greco, Francesca, and Alessandro Polli. "Emotional Text Mining: Customer profiling in brand management." International Journal of Information Management 51 (April 2020): 101934. http://dx.doi.org/10.1016/j.ijinfomgt.2019.04.007.

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Jeyapaul, Praveen Paul, and Ramya Sri M. "RETAILER PERCEPTION AND PATRONIZATION ALONG WITH CONSUMER PROFILING FOR SNACK CAKES." ICTACT Journal on Management Studies 9, no. 3 (2023): 1807–14. https://doi.org/10.21917/ijms.2023.0274.

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The purpose of this study is to explore the factors impacting the overall satisfaction of retailers’ towards snack cake brands and to find if the there is a significant difference in the demand for snack brands based on the type of outlets that sell snack cakes such as bakeries, departmental stores, grocery shops or super markets. This study also explores the consumers’ preference towards buying snacks based on age, size of family, preference of size of packages, amount of money spent on snacks daily and what makes the consumers’ to notice the product. A Structured questionnaire was designed t

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Schouteten, Joachim J., Sara De Pelsmaeker, Joel Juvinal, Sofie Lagast, Koen Dewettinck, and Xavier Gellynck. "Influence of sensory attributes on consumers’ emotions and hedonic liking of chocolate." British Food Journal 120, no. 7 (2018): 1489–503. http://dx.doi.org/10.1108/bfj-08-2017-0436.

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Purpose The purpose of this paper is to examine the influence of sensory attributes of milk chocolate on consumers’ emotions and their hedonic ratings using three commercial brands of milk chocolate. Design/methodology/approach Quantitative descriptive analysis by a trained panel (n=8) was performed to obtain the sensory evaluation of the samples. A group of 127 consumers evaluated the samples to indicate their hedonic ratings (nine-point hedonic scale) and emotions (EsSense Profile®). Findings The sensory profiles for the three chocolate types showed clear differences. EsSense Profile® method

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Jordan, Rachel, Kelly Garton, and Sally Mackay. "Testing a nutrient composition threshold model to classify brands for marketing restrictions." PLOS ONE 19, no. 10 (2024): e0311579. http://dx.doi.org/10.1371/journal.pone.0311579.

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Introduction Food marketing restrictions often apply nutrient profile models (NPM) to distinguish unhealthy products that should not be advertised, however brand-only marketing remains largely unaddressed. We sought to test a threshold method for classifying packaged food, beverage, or fast-food brands as (non)permitted for marketing, based on the nutrient profile of their product-lines. Methods We retrieved nutrient information from the Nutritrack databases for all products sold by the top 51 packaged food, beverage and fast-food brands in New Zealand, selected by market share. All products u

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Hofer, Rolf. "Horizontal profiling, a new Method for Differentiation of Printouts of Laser Printers." Journal of the American Society of Questioned Document Examiners 19, no. 1 (2016): 11–16. https://doi.org/10.69525/jasqde.225.

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The area of characters from laser-printed documents was quantitatively measured using image analysis. A pdf text file was printed on 25 different laser printers from 6 different brands. The average value, the standard deviation and the variation of the blank area of the letters “o” within each of the sheets were calculated. The measures from the samples were compared to each other. Significant differences were found between the toner printers, in some cases even within the same brand and the same model.It has been shown, that a horizontal profile of letter’s blank area can be established. This

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Duh, Helen Inseng. "Profiling Brand Strategies According to South African Consumers' Shopping Orientations." International Journal of Diversity in Organizations, Communities, and Nations: Annual Review 5, no. 2 (2006): 17–32. http://dx.doi.org/10.18848/1447-9532/cgp/v05i02/38884.

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Thomson, David M. H., and Christopher Crocker. "Application of conceptual profiling in brand, packaging and product development." Food Quality and Preference 40 (March 2015): 343–53. http://dx.doi.org/10.1016/j.foodqual.2014.04.013.

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Martos-Partal, Mercedes, Oscar González-Benito, and Mariana Fustinoni-Venturini. "Motivational profiling of store brand shoppers: Differences across quality tiers." Marketing Letters 26, no. 2 (2013): 187–200. http://dx.doi.org/10.1007/s11002-013-9274-x.

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Androulidakis, I., and G. Kandus. "Mobile Phone Brand Categorization vs. Users' Security Practices." Engineering, Technology & Applied Science Research 1, no. 2 (2011): 30–35. https://doi.org/10.5281/zenodo.14020.

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In the present paper, we correlated the brand of mobile phone to users’ security practices, statistically processing a large pool of the responses of 7172 students in 17 Universities of 10 Eastern and Southern Europe countries. Users show different behavior in an array of characteristics, according to the brand of the mobile phone they are using. As such, there is a categorization of areas, different for each brand, where users are clearly lacking security mind, possibly due to lack of awareness. Such a categorization can help phone manufacturers enhance their mobile phones in regards to

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Yeon Soo Yoo, Choi, Sohyun, 김보섭, and Oh, Kiseok. "A Comparative Study on the Relationship between Brand Positioning and Awareness Using Brand Profiling Tool - Focused on the Brand Category of ‘Beer’ -." Journal of Korea Design Forum 24, no. 1 (2019): 59–68. http://dx.doi.org/10.21326/ksdt.2019.24.1.005.

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Sharma, Aasha Jayant, and Debopriyo Dey. "ONE STOP KITCHEN: managing a multi-brand cloud kitchen." Emerald Emerging Markets Case Studies 11, no. 4 (2021): 1–17. http://dx.doi.org/10.1108/eemcs-03-2021-0070.

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Subject area Marketing; Business Expansion Strategy Case synopsis Rahul Hazarika, the owner of One Stop Kitchen (OSK), was convinced that expansion of his cloud kitchen had to be aligned at various fronts to compete. He was juggling with thoughts of expanding from B2C to B2B model, whether to expand in the same city or other cities or to introduce new variants in existing B2C so as to use and leverage the existing customer base and network. The competition was growing ablaze, and most of the orders were procured from the third-party aggregators, leaving little chance for OSK to connect to its

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Zhang, Yiran. "From Seller's Market to Buyer's Market, the Change of the Connotation of Advertising Marketing - Based on the Case Study of Consumer Behavior Reacting to Advertising." Advances in Economics, Management and Political Sciences 62, no. 1 (2023): 10–16. http://dx.doi.org/10.54254/2754-1169/62/20231295.

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This article mainly discusses that as the Internet moves into the Web 3.0 era, which is a brand new internet application model, user autonomy has increased. Therefore, the brand marketing is more about how to distinguish itself from the mass of information, and become the information that the user chooses to contact actively. As consumers occupy an increasingly important position in marketing, the form and connotation of advertising marketing are also changing. Through specific case analysis, they are combined with relevant theories of communication and advertising marketing, from product mark

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Dhakal, Shreena, and Kishore Dhungana. "Digital Marketing and Corporate Social Responsibility on Brand Building: A Study of Daraz." Apex Journal of Business and Management 2, no. 1 (2024): 63–74. http://dx.doi.org/10.61274/apxc.2024.v02i01.006.

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This research aims to investigate the relationship between digital marketing, corporate social responsibility (CSR), and their combined impact on brand building, with a specific focus on Daraz. The research is characterized as quantitative in nature. SPSS software facilitated data analysis, encompassing respondent profiling, descriptive analysis, and correlation and regression calculations. Correlation analysis revealed a significantly positive relationship among all independent variables (social media marketing, promotional activities, social disclosure, environmental disclosure) and the depe

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Dhakal, S., and K. Dhungana. "Digital Marketing and Corporate Social Responsibility on Brand Building: A Study of Daraz." Apex Journal of Business and Management (AJBM) 2, no. 1 (2024): 63–74. https://doi.org/10.5281/zenodo.10896460.

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This research aims to investigate the relationship between digital marketing, corporate social responsibility (CSR), and their combined impact on brand building, with a specific focus on Daraz. The research is characterized as quantitative in nature. SPSS software facilitated data analysis, encompassing respondent profiling, descriptive analysis, and correlation and regression calculations. Correlation analysis revealed a significantly positive relationship among all independent variables (social media marketing, promotional activities, social disclosure, environmental disclosure) and the depe

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Mata, Fernando, Nuno Baptista, Maria Dos-Santos, and Natacha Jesus-Silva. "Profiling European Consumers that Engage in Boycotting." European Conference on Knowledge Management 24, no. 1 (2023): 893–99. http://dx.doi.org/10.34190/eckm.24.1.1390.

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Boycotting involves abstention from buying specific products or brands for political, ethical, or ecological reasons. Boycott is usually framed as an expression of political consumerism and has been on the rise. Companies that suffer a boycott may endure severe consequences including long-term damaged brand image and harmed reputation. However, there is still an incomplete picture of the socio-political and demographic profile of boycotters. Most characterizations of political consumers are based on research that combines boycotters and buycotters under a single construct of political consumer

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Rahmawati, Rahmawati. "Profiling Shopping Mall Costumer Based on Demographics and Shopping Motivation." J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) 3, no. 2 (2019): 74. http://dx.doi.org/10.26805/jmkli.v3i2.64.

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Nowadays malls play a major role in consumer’s lifestyle. This research aims to (1) Identify the segments from shopping mall customer (2) Describe the profiles of shopping mall segments formed (3) Explain the differences each characteristics between segments are formed. This research is using confirmatory factor analysis and cluster analysis. This study revealed six factor shopping motivation such that gratification seeking, social shopping, value shopping, brand loyalty, utilitarian, and hedonic shopping. The result suggests that there istwo shopper segment, hedonic shopper and utilitarian sh

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Hadiansyah, Firman, Dase Hunaefi, Nancy Dewi Yuliana, Philipp Fuhrmann, Iryna Smetanska, and Shin Yasuda. "Sensory Profiling of Indonesian White Tea Using Quantitative Descriptive Analysis." Jurnal Teknologi dan Industri Pangan 34, no. 2 (2023): 179–86. http://dx.doi.org/10.6066/jtip.2023.34.2.179.

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Silver needle is a common type of white tea in Indonesia. The silver needle is produced from unbloomed pekoe, is pointed, slightly hairy, and silver in color. Quantitative descriptive analysis is a sensory evaluation method that relies on trained panelists' abilities in the experiment. The purpose of this study is to create a sensory profile of white tea from Indonesia using the QDA method. Five tea samples registered to the Indonesian National Agency for Drug and Food Control (Brand Gamboeng, Ennie 1, and Cap Pucuk from the West Java, Teh Dandang from Central Java, and Brand Heizl from East J

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Phau, Ian, Gerard Prendergast, and Leung Hing Chuen. "Profiling brand‐piracy‐prone consumers: an exploratory study in Hong Kong’s clothing industry." Journal of Fashion Marketing and Management: An International Journal 5, no. 1 (2001): 45–55. http://dx.doi.org/10.1108/eum0000000007278.

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Park, Young Sim, and Chang Keun Lee. "Based on the Sustainable Development Goals (SDGs) and ESG Consumer type recommendation and design direction of brand promotion." Korea Institute of Design Research Society 7, no. 4 (2022): 351–62. http://dx.doi.org/10.46248/kidrs.2022.4.351.

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The world is now in full swing to achieve the Sustainable Development Goals (SDGs) set by the United Nations. Companies are giving ethical influence by delivering SDGs practice information to consumers through ESG management. Consumers who use goods or services produced by companies are also subject to social responsibility (CSR). In order to fulfill this responsibility together, I looked into the types of consumers through the Persona profiling report of brand and PR, and found that women in their 30s and 40s enjoy digital and conveniently adjust their self-centered environment. , advertising

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Parveen, Rabea, Sultan Zahiruddin, Akshay Charegaonkar, Abhijeet Khale, and Saikat Mallick. "Chromatographic Profiling of Rose Petals in Unani Formulations (Gulkand, Arq-e-Gulab, and Rose Sharbat) Using HPTLC and GC–MS." Journal of AOAC INTERNATIONAL 103, no. 3 (2020): 684–91. http://dx.doi.org/10.5740/jaoacint.19-0289.

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Abstract Background: One of the most precious systems of traditional medicine is the Unani system of medicine. A wide variety of formulations indigenous to the Unani medicine have been preserved over the years. These formulations are potent and effective even after ages of postformulation. Rose petals are an example of such an herb, which is extensively and popularly used in Unani formulations for edible and cosmetic purposes. Rose petals are rich in terpenes, glycosides, flavonoids, and anthocyanins. Objective: The aim of this study was to characterize the phytochemical profiling of different

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Kataria, Shifali, and Deepika Singla. "INTENSIFICATION OF LUXURY BRAND VALUE - A SYSTEMATIC LITERATURE REVIEW." ShodhKosh: Journal of Visual and Performing Arts 5, no. 1 (2024): 2312–27. http://dx.doi.org/10.29121/shodhkosh.v5.i1.2024.2419.

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Purpose: The current study intends to delve into the aspects that increase the overall luxury value of premium products exposing the consumer behaviour while attaining the final purchase decision. Design/methodology/approach: The study aims to provide a systematic review of the extant scholarly literature in the area. An extensive assessment of literature has been done on 111 English language articles that were well searched for on a leading database. The researchers provide detailed profiling and thematic analysis through comprehensive content analysis. Findings: Key research gaps and future

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Lebedev, Timofey, Alesya Mikheeva, Valentina Gasca, Pavel Spirin, and Vladimir Prassolov. "Systematic Comparison of FBS and Medium Variation Effect on Key Cellular Processes Using Morphological Profiling." Cells 14, no. 5 (2025): 336. https://doi.org/10.3390/cells14050336.

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Although every cell biologist knows the importance of selecting the right growth conditions and it is well known that the composition of growth medium may vary depending on a product brand or lot affecting many cellular processes, still those effects are poorly systematized. We addressed this issue by comparing the effect of 12 fetal bovine sera (FBS) and eight growth media from different brands on the morphological and functional parameters of five cell types: lung adenocarcinoma, neuroblastoma, glioblastoma, embryonic kidney, and colorectal cancer cells. Using high-throughput imaging, we com

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Lynnyk, Dmytro. "Effectiveness of Applying the Personality Typology by Archetypes in Branding." Demiurge: Ideas, Technologies, Perspectives of Design 6, no. 1 (2023): 99–119. https://doi.org/10.31866/2617-7951.6.1.2023.279065.

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The purpose of the article is to find out the effectiveness of applying the personality typology by archetypes in branding. To study the regularity of communication design according to the dominant archetype of the target audience. Research methodology. The study used the empirical method of describing programs from the literature and the Internet, as well as the method of comparative analysis. In addition, the methodological basis of the article was a review and systematization of empirical material on the results of the conducted activities. Scientific novelty. 

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De Leon, Erll Angelo, Ma Bianca Resuta, and Derie Rose Virtusio. "Advertising Appeals influencing the Brand Engagement of Gen Y and Z in terms of Social Media Pre-roll Advertisements." Journal of Business and Management Studies 4, no. 2 (2022): 163–79. http://dx.doi.org/10.32996/jbms.2022.4.2.13.

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This study focused on how advertising appeals affect the brand engagement of Generations Y and Z in terms of pre-roll advertisements found on Facebook and YouTube. The objective of this study was to know what specific advertising appeal captures the attention of both Gen Y and Gen Z, as well as enumerate what advertising appeal captures their attention individually. Lastly, to identify which particular advertising ABPs increase the brand engagement of Gen Y and Z. According to studies, three advertising appeals positively affect brand engagement; Emotional Appeals, Visual Appeals, and Ethical

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Faber, Mieke, Anniza de Villiers, Jillian Hill, Paul J. van Jaarsveld, Alice P. Okeyo, and Eunice Seekoe. "Nutrient profile and energy cost of food sold by informal food vendors to learners in primary and secondary schools in the Eastern Cape, South Africa." Public Health Nutrition 22, no. 3 (2018): 521–30. http://dx.doi.org/10.1017/s1368980018003464.

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AbstractObjectiveTo assess type, nutrient profile and cost of food items sold by informal vendors to learners; and to determine nutrient content of corn-based processed snacks frequently sold.DesignCross-sectional survey.SettingQuintile 1 to 3 schools (n 36) randomly selected from six education districts; Eastern Cape, South Africa.ParticipantsInformal food vendors (n 92) selling inside or immediately outside the school premises.ResultsFood items sold at most schools were corn-based processed snacks (94 % of schools), sweets (89 %), lollipops (72 %) and biscuits (62 %). Based on the South Afri

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Claro, Danny Pimentel, and Adriana Bruscato Bortoluzzo. "Profiling the Buzz Agent: Product Referral and the Study of Social Community and Brand Attachment." BAR - Brazilian Administration Review 12, no. 2 (2015): 209–28. http://dx.doi.org/10.1590/1807-7692bar2015140076.

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Youn, Song-Yi, Chung-Wha (Chloe) Ki, and Sejin Ha. "Feeling close from Afar: Public reactions to racial profiling in retail and brand crisis management." Journal of Retailing and Consumer Services 77 (March 2024): 103676. http://dx.doi.org/10.1016/j.jretconser.2023.103676.

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Sierra, Jeremy J., Robert S. Heiser, Jerome D. Williams, and Harry A. Taute. "Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image." Journal of Brand Management 18, no. 1 (2010): 79–96. http://dx.doi.org/10.1057/bm.2010.24.

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González-Benito, Óscar, Mercedes Martos-Partal, and Mariana Fustinoni-Venturini. "Retailers’ Price Positioning and the Motivational Profiling of Store-Brand Shoppers: The Case of Spain." Psychology & Marketing 31, no. 2 (2014): 115–25. http://dx.doi.org/10.1002/mar.20680.

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Blair, Garry, Peter Betts, Tony Conway, Margaret Hyde, and Rosane Pagano. "Delivering Agile Marketing Projects: A View from Practice." Apex Journal of Business and Management 2, no. 1 (2024): 49–62. http://dx.doi.org/10.61274/apxc.2024.v02i01.005.

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Successful marketing projects are vital to most organisations to ensure their survival. The paper advocates an 'agile approach' in creating effective marketing initiatives. It underscores the necessity of clearly defined objectives and internal efficiency, addressing power issues for optimal resource allocation. Brand definition, understanding the customer base through profiling, and implementing a differentiated, segmented approach are crucial aspects. The paper recommends data gathering for analysis and leveraging technology to support these projects, all encapsulated within the 'agile appro

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Blair, G., P. Betts, T. Conway, M. Hyde, and R. Pagano. "Delivering Agile Marketing Projects: A View from Practice." Apex Journal of Business and Management (AJBM) 2, no. 1 (2024): 49–62. https://doi.org/10.5281/zenodo.10896426.

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Successful marketing projects are vital to most organisations to ensure their survival. The paper advocates an 'agile approach' in creating effective marketing initiatives. It underscores the necessity of clearly defined objectives and internal efficiency, addressing power issues for optimal resource allocation. Brand definition, understanding the customer base through profiling, and implementing a differentiated, segmented approach are crucial aspects. The paper recommends data gathering for analysis and leveraging technology to support these projects, all encapsulated within the 'agile appro

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김보섭, Choi inkyu, 정의태, Choi, Sohyun, ChaeEun Lee, and Oh, Kiseok. "The Study on Concept Development of Brand Design based on Interactive Exchange Survey between Image and Text - Focused on Workshop Utilizing Brand Profiling Tool -." Journal of Korea Design Forum 23, no. 1 (2018): 161–70. http://dx.doi.org/10.21326/ksdt.2018.23.1.014.

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Belolipetskii, P. V., V. S. Potylitsyn, G. Y. Shajdurov, et al. "Study of the passive method of induced polarization at the copper deposit “Zhaman-Aibat”." Journal of Physics: Conference Series 2388, no. 1 (2022): 012107. http://dx.doi.org/10.1088/1742-6596/2388/1/012107.

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Abstract The article presents data from field experimental observations using the passive method of induced polarization, at the Zhomart mine (Zhaman-Aibat deposit, Republic of Kazakhstan) on September 7-8, 2021. Profiling was carried out with a step of 50 meters, non-polarizing electrodes of the “VITR” brand were used as electrodes. The signals were recorded using a specialized precision 24-bit analog-to-digital converter. In the course of field observations, a profile characteristic was obtained in terms of the induced polarization parameter. An analysis of the profiling graph shows that the

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Witek-Hajduk, Marzanna Katarzyna, and Anna Grudecka. "Positioning strategies of retailers’ brands in the emerging market – a cluster analysis." International Journal of Emerging Markets 13, no. 5 (2018): 925–42. http://dx.doi.org/10.1108/ijoem-06-2017-0224.

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Purpose The purpose of this paper is to identify and profile clusters of retailers operating in emerging markets, in terms of positioning strategies of their own brands (based on the example of the Polish market). Design/methodology/approach The study is based on a random sample of 143 medium and large retailers operating in Poland. The data were collected using a CATI method at the end of 2014 and then analyzed with the use of hierarchical and non-hierarchical methods. Findings With the use of cluster analysis, six clusters of retailers were identified. Members of each cluster refer to differ

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Zelinkova, Zuzana, and Thomas Wenzl. "Identification of Cigarette Brands by Soft Independent Modeling of Class Analogy of Volatile Substances." Nicotine & Tobacco Research 22, no. 6 (2019): 997–1003. http://dx.doi.org/10.1093/ntr/ntz066.

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Abstract Introduction This study aimed to develop a method for discriminating cigarette brands based on the profiles of volatile components extracted from the tobacco fraction of the finished cigarettes to authenticate branded cigarettes of unknown origin. Methods An analytical method comprising direct thermal desorption coupled with gas chromatography-quadrupole time-of-flight mass spectrometry was developed for acquiring volatile profiles of cigarettes. About 290 samples of commercially available cigarettes were analyzed. Within this batch, 123 samples represented four popular cigarette bran

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Lee Taylor, Susan, and Robert M. Cosenza. "Profiling later aged female teens: mall shopping behavior and clothing choice." Journal of Consumer Marketing 19, no. 5 (2002): 393–408. http://dx.doi.org/10.1108/07363760210437623.

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Retailers agree that segmenting and developing an understanding of target segments are important inputs to differentiating products and enhancing shopping propensity. Most shopping behavior and choice profiling tends to generalize rather than develop useful segment information. Thus, most results are not useful for targeting and positioning. A survey was conducted to examine shopping choice behavior of a very important and economically viable segment of this teen market called the “later aged female teen”. It was found that a typical later aged female teen was born to shop. Making the right ch

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Мовенко, Сергій. "КОНЦЕПТ ПОНЯТТЯ «БРЕНДИНГ ТЕРИТОРІЙ»". Міжнародні відносини, суспільні комунікації та регіональні студії, № 1 (18) (5 червня 2024): 259–80. http://dx.doi.org/10.29038/2524-2679-2024-01-259-280.

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The article examines territorial branding as the analysis and study of ways to create and manage the image of a specific territory (such as a country, region, or city) with the aim of attracting investments, developing tourism, increasing attractiveness for businesses and residents, and forming a positive perception internationally. It encompasses various aspects, such as marketing strategies, public relations, cultural and social factors, innovations, and the use of modern technologies. Contemporary concepts of territorial branding emphasize the im- portance of creating and managing the image

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Rifal Padilah, Agus Rahmat, and Aat Ruchiat Nugraha Nugraha. "Strategi Media Relations Konsultan Public Relations Dalam Membentuk Brand Image Klien." Communicology: Jurnal Ilmu Komunikasi 11, no. 2 (2023): 192–215. http://dx.doi.org/10.21009/comm.1102.03.

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ABSTRACT Mass media has an important role in the development of a company, public relations is required to be able to build good relations with the media. Mass media as a communication tool plays a role in forming a positive company brand image in the community. This is consistent with what Weber Shandwick Indonesia as a PR Consultant does in shaping his client's brand image. The research objective was to determine Weber Shandwick's media relations strategy in shaping his client's brand image. This research uses positivism paradigm, qualitative approach, and descriptive research type. Data col

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Lynnyk, Dmytro. "Effectiveness of Applying the Personality Typology by Archetypes in Branding." Demiurge: Ideas, Technologies, Perspectives of Design 6, no. 1 (2023): 99–119. http://dx.doi.org/10.31866/2617-7951.6.1.2023.279065.

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The purpose of the article is to find out the effectiveness of applying the personality typology by archetypes in branding. To study the regularity of communication design according to the dominant archetype of the target audience. Research methodology. The study used the empirical method of describing programs from the literature and the Internet, as well as the method of comparative analysis. In addition, the methodological basis of the article was a review and systematization of empirical material on the results of the conducted activities. Scientific novelty. The analysis of research on ar

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Wahyudi, Vritta Amroini, Afifah Nuril Aini, Dian Puspita, and Ayu Ramadhani Kumala Dewi. "The Bay Leaves Active Compounds and Its Lipid Oxidative Inhibition Activity in Bulk Cooking Oil." PLANTA TROPIKA: Jurnal Agrosains (Journal of Agro Science) 9, no. 1 (2021): 71–81. http://dx.doi.org/10.18196/pt.v9i1.7143.

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Cooking oil is one of the basic human needs. Improving the quality of bulk cooking oil is necessary because it is related to economic reason. The bulk cooking oil have a lower price than brand package oil, of course. Based on these reasons, research is needed on the use of antioxidants to improve the quality of bulk cooking oil. This study aims to identify the phytochemicals of bay leaves extract through TOF profiling, analysis of iodine number and acid number of bay leaves extract against bulk cooking oil. TOF profiling was carried out to see whether bay leaves had chemical compounds that sup

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Popescu, Liviana, Emanuela Lidia Crăciunescu, Andreea Codruţa Novac, et al. "Nutritional Profiling and Sensory Evaluation of Novel Hot Chocolate Recipes: A Comparative Study with a Commercial Brand." Romanian Journal of Oral Rehabilitation 16, no. 2 (2024): 196–203. https://doi.org/10.62610/rjor.2024.2.16.19.

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Aim of the Study: The study aimed to develop and evaluate two new hot chocolate recipes (P1 - Red Recipe and P2 - Green Recipe) and compare them with a commercial hot chocolate product (P3 - "La Festa"). The focus was on creating recipes that are nutritionally comparable to natural or dietetic products, with reduced sugar and increased dietary fibre content. Materials and Methods: The study employed sensory evaluation methods, specifically the Mann-Whitney and Wilcoxon Sign Rank tests, to assess appearance, consistency, flavour, taste, and smell of the hot chocolate recipes. Additionally, a co

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Beri, Jaya, and Pallavi Kumari. "Digital Transformation-Effect of Social Media on Digital Buying Behaviour of Teenagers." ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES 12, no. 01 (2022): 35–40. http://dx.doi.org/10.21567/adhyayan.v12i1.5.

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Internet and social media have become an integral, inseparable and definite part of our lives and thus it plays an important role in purchase decision of varied kinds of products online where teens are considered to play a crucial changing factor. This study attempt to reveal the various factors of Internet and social media that influences the purchase decision among teens of Patna and Ranchi considering online peer communication, social networking groups, Brand/company pages online and several other factors. In-depth literature reviews reveals the growth of social media and internet as a key

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Mr., Junaid Hushain, Dimple Sharma Miss, and Kamal Kant Dr. "The Execution of an Animated Mascot as a Marketing Tool." 'Journal of Research & Development' 15, no. 9 (2023): 67–70. https://doi.org/10.5281/zenodo.7943576.

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This research aims to fathom the audience attraction and audience-profiling mechanisms employed by animation in commercials. The study examines the function of animation in advertising, which has evolved and emerged from various perspectives. No longer are animation and cartoons exclusively for children's entertainment. This study examines how marketers and advertising agencies use mascots for animated product promotion in advertising. Additionally, the research investigates the two different brand mascots that were animated in a highly inventive manner. The study's research type and m

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Baftiu, Naim, Fadil Novalić, and Edvin Kovačević. "Research on the development of e-commerce worldwide and the impact of marketing on the e-commerce traffic of the Biancomolina brand." Ekonomski izazovi 14, no. 27 (2025): 35–47. https://doi.org/10.5937/ekoizazov2527035b.

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This paper explores the advantages that businesses can gain from using electronic commerce. It outlines and briefly describes various types of e-commerce, such as B2C, B2B, and C2C. The global growth in the use of electronic commerce is presented through statistical data obtained from previous research. The paper also describes the development of e-commerce for the Biancomolina brand and the marketing that was conducted, as well as the analysis of the results obtained on the increase in e-commerce traffic, carried out with the help of the "Google Analytics" tool. For the purposes of this resea

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Kesgin, Muhammet, Rajendran Murthy, and Rick Lagiewski. "Profiling food festivals by type, name and descriptive content: a population level study." British Food Journal 124, no. 2 (2021): 530–49. http://dx.doi.org/10.1108/bfj-04-2021-0412.

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PurposeThis research aims to classify and describe food festivals and examine the patterns in food festival naming and festival descriptions in online media.Design/methodology/approachThis research represents the first population-level empirical examination of food festivals in the United States using a purpose-built dataset (N = 2,626). Methodology includes text mining to examine food festival communications.FindingsFood festival size varies across local and regional spheres within the country. Food festivals employ geographical (place-, destination-based) associations in their names. Food fe

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