Relevant bibliographies by topics / Brand promotion

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Brand promotion'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Brand promotion"

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Fong Yee Chan, Fanny. "The perceived effectiveness of overt versus covert promotions." Journal of Product & Brand Management 29, no. 3 (2019): 321–34. http://dx.doi.org/10.1108/jpbm-06-2018-1912.

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Purpose The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement in recipes) and an overt promotion (traditional advertisement). The mediating role of perceived believability of promotional materials and the moderating roles of advertising skepticism and brand awareness were examined based on a conceptual model. Design/methodology/approach A Web-based experiment with 2 (form of promotion: overt versus covert) × 2 (brand awareness: low versus high) between-subjects full fact
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Ivanytska, Svitlana, and Anna Aheicheva. "Brand Promotion Peculiarities." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 1(80) (March 25, 2021): 82–86. http://dx.doi.org/10.26906/eir.2021.1(80).2241.

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The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, releasing videos, layouts for advertising, announcements on the Internet and much more. Used methods to promote brands are considered, such as: advertising, personal selling, packaging, 360° campaign, brand promotion on the Internet. The ways to promote a brand have been proven to be: website building, search engine optimization, social media, live streaming, storytelling, creating valuable content, blog
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Gómez, Miguel I., Vithala R. Rao, and Edward W. Mclaughlin. "Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry." Journal of Marketing Research 44, no. 3 (2007): 410–24. http://dx.doi.org/10.1509/jmkr.44.3.410.

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Using a unique data set, the authors examine the role of manufacturer and retailer characteristics in the joint determination of trade promotion budgets for supermarket brands and their allocation across trade promotion types. They find that manufacturer variables, such as brand position in retailer product category and brand price premium, and annual retailer sales determine trade promotion budgets. Furthermore, retail companies with larger shares of private labels in product category sales, larger annual sales, and stronger brand positioning are able to increase the allocation of promotional
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Qiu, Guanqi. "Research on Tourism Brand Mascot Promotion." Proceedings of Business and Economic Studies 5, no. 4 (2022): 94–99. http://dx.doi.org/10.26689/pbes.v5i4.4155.

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With the development of China’s tourism industry, the promotion of tourism brand mascots should be further optimized. By improving the promotion of tourism brand mascots, the connotation of tourism can be effectively expanded, so as to attract more consumers to participate in tourism activities. Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands [1]. Therefore, this article will discuss the promotion of tourism brand mascots and put forwa
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Shishakova, Yu V., and N. A. Bashkina. "Modern factors of digital technologies application efficiency in brand promotion." E-Management 5, no. 4 (2022): 106–12. http://dx.doi.org/10.26425/2658-3445-2022-5-4-106-112.

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The article presents an analysis of the global and Russian trends in the development of digital advertising in the promotion of brands. Based on the study of advertising reports and research agencies, analysis of statistical data and author’s developments of practitioners in the field of brand promotion on digital services, the features of building brand communications with target audiences are revealed. A number of priority tools for digital interaction of the brand with consumers are presented, a description of the factors and conditions for brand promotion in the digital environment is give
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Dawes, John G. "Price promotions: examining the buyer mix and subsequent changes in purchase loyalty." Journal of Consumer Marketing 35, no. 4 (2018): 366–76. http://dx.doi.org/10.1108/jcm-03-2017-2134.

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PurposeThis paper aims to investigate the extent to which temporary price promotions attract people who do not normally buy a brand, and whether buyers change their propensity to buy the promoted brand afterwards.Design/methodology/approachThe study analyses promotions in 18 consumer goods categories in the UK and USA. It calculates the proportion of promotion purchasers that have bought a brand at least once in their last five purchases and the Share of Category Requirements of those purchasers. These figures are then compared to normal-price purchasers.FindingsThe study finds the majority of
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Kaur, Kamaljeet. "BRAND PROMOTION STRATEGIES USED DURING TOKYO OLYMPICS 2020: A CASE STUDY OF AMUL DOODLES." SCHOLARLY RESEARCH JOURNAL FOR INTERDISCIPLINARY STUDIES 9, no. 68 (2021): 16146–60. http://dx.doi.org/10.21922/srjis.v9i68.10011.

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Promotions and advertisements are the part and parcel of Brands. The brands plan strategies to attract customers. These promotional strategies, create the demand and increases the sale of the product/Brand/Service. The promotion of any product, brand or service, through the promotion of some major events or happening such as Pandemic, IPL, FIFA World Cup, Cannes Film Festival and Olympics etc. popularize the brand and create a good will amongst the customers. The aim of the study was to investigate the strategy of Amul and its impact on the audience during Tokyo Olympics 2020 that was organize
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Raji, Ridwan Adetunji, Sabrina Rashid, and Sobhi Ishak. "The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention." Journal of Research in Interactive Marketing 13, no. 3 (2019): 302–30. http://dx.doi.org/10.1108/jrim-01-2018-0004.

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Purpose This study aims to answer an important question of how brand-related communications, including advertising and sales promotion contents, which are disseminated on social media platforms, can enhance positive brand image and evoke favourable behavioural intention from consumers. Design/methodology/approach This study surveys 615 consumers of automotive brands across Malaysia. The data were analysed with AMOS, which was used to specify both the measurement and structural models. The mediating effect of both hedonic and functional brand images was tested using the bootstrapping approach i
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Katemi, Valarie, Robert Arasa, and Margaret Nganu. "Cross Promotions and Brand Loyalty: International Fast-food Brands in Nairobi, Kenya." International Journal of Business and Management Review 11, no. 3 (2023): 1–10. http://dx.doi.org/10.37745/ijbmr.2013/vol11n3110.

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The purpose of the study was to determine the influence of cross promotions on brand loyalty of International Fast-Food brands in Nairobi, Kenya. The study adopted a descriptive survey methodology. The target population for the study encompassed 24 customer relations managers from the 24-registered fast-food brands in Kenya. The study utilized purposive sampling technique in an effort to identify the most suited respondents for the study. A structured questionnaire was utilized as the data collection tool. The questionnaire was divided into two parts containing the demographic data relating th
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Kim, Min-Seong, and Jihye Kim. "Linking marketing mix elements to passion-driven behavior toward a brand." International Journal of Contemporary Hospitality Management 30, no. 10 (2018): 3040–58. http://dx.doi.org/10.1108/ijchm-10-2017-0630.

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PurposeThis study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework of marketing mix elements and brand, this study proposes and tests a research model that attempts to understand the inter-relationships between the two dimensions of advertising (i.e. advertising spending and attitudes toward advertisement), two dimensions of sales promotions (i.e. monetary promotion and non-monetary promotion), b
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Dissertations / Theses on the topic "Brand promotion"

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Urun, Seren. "PRICE PROMOTION, QUALITY AND BRAND LOYALTY." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712.

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Пімоненко, Тетяна Володимирівна, Татьяна Владимировна Пимоненко, Tetiana Volodymyrivna Pimonenko, et al. "Digital marketing tools in brand promotion." Thesis, Sumy State University, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86990.

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У роботі розглянуто головні інструменти цифрового маркетингу, їх особливості та переваги.<br>В работе рассмотрены основные инструменты цифрового маркетинга, их особенности и преимущества.<br>This paper considers the main tools of digital marketing, their features and advantages.
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Tietje, Brian C. "Promotional enhancement theory : a model for designing promotions that enhance brand evaluations /." Thesis, Connect to this title online; UW restricted, 1999. http://hdl.handle.net/1773/8806.

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Dahl, Martina, and Anna Johnsson. "Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44946.

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Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. Prior to this thesis, there has been little attempt to integrate research to determine the relationship between the use of sales promotions and brand know
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Conrad, Eric Christopher. "The Walt Whitman brand: Leaves of grass and literary promotion, 1855-1892." Diss., University of Iowa, 2013. https://ir.uiowa.edu/etd/1838.

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My dissertation tracks the development of literary advertising in the United States during the late-nineteenth century through the emergence and evolution of Walt Whitman as a recognizable brand name. Situating the strategies of Whitman and his publishers within the broader context of nineteenth-century literary advertising, I trace the roots of modern publishing practices back to the experiments of a generation of American authors and would-be promoters. At the intersection of the professional author's ascent in the United States and the growing centralization and sophistication of the advert
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Hasan, Md Kamrul, and Rabia Khan. "Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5334.

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Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. Furthermore, brands communicate tangible and intangible advantages and are attractive to a range of feeling. In order to make decisions for brand strategy, branding plays
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Zhao, Zhiyu. "An investigation into a design framework for animated online characters to promote brands effectively to customers in China." Thesis, De Montfort University, 2016. http://hdl.handle.net/2086/13112.

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This study presents a design framework for helping Chinese companies and designers to create effective animated cartoon characters for promoting brands. Previous research has demonstrated that animated characters which companies use to promote their brands appear to have a good chance of gaining and holding consumers’ attention. However, most relevant research in this area was conducted decades ago and focused on TV advertisements. There is little relevant research into new media advertisements featuring animated characters in an international context even though online advertising is growing.
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Kachanovska, Valeriia. "Theoretical and Practical Aspects of Brand Building." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75272.

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The purpose of this thesis is to analyse existing tools for developing the concept of a brand that allow a systematic approach in their design and to propose ideas for improvement of these tools. The research object is the concept of building a brand according to the "Who? What? How?" Brand Building Framework. From the brand development of the portable digital player iPod, used as an example in thesis, the practical use of this model is analysed and a short evaluation of its effectiveness is performed.
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Dublish, Sandipa. "Advertising effects on brand search and preference: assessing the mediational role of Aad and Ab." FIU Digital Commons, 1997. http://digitalcommons.fiu.edu/etd/3093.

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Most advertising research has focussed at examining effects of advertising on attitudinal responses or brand preference and choice. However, in a natural environment, the time period between advertising exposure and purchase decision is filled with prepurchase search. Prepurchase external search refers to information search from sources other than memory, prior to making a purchase decision. Usually consumers access only a small subset of available information and base their choice decisions on it. Prepurchase search therefore acts as a filter and, the final choice depends critically on the sm
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Парненко, Д. А. "Формування стратегії просування бренду в соціальних мережах". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86816.

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Актуальність теми роботи Успіх позиціонування бренду та рекламної кампанії залежить від вмісту, який представляє продукт цільової аудиторії. І, звичайно, наскільки ретельно розроблена стратегія і наскільки вона відповідає всім вимогам бренду щодо присутності в соцмережах. На сучасному етапі розвитку інформаційних технологій соціальні медіа стають все більш популярними. За даними Internet World Statistics, станом на грудень 2021 року у світі нараховується 4,2 мільярда користувачів соціальних мереж. Останнього року ця кількість підвищилась на 490 мільйонів, що на 13% більше, ніж того року. Нара
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Books on the topic "Brand promotion"

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T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 6th ed. South-Western, Cengage Learning, 2012.

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O'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Thomson/South-Western, 2003.

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J, Semenik Richard, Allen Chris T, and Kaufmann Hans Ruediger 1958-, eds. Advertising and integrated brand promotion. 6th ed. Cengage Learning, 2012.

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T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 4th ed. Thomson/South-Western, 2006.

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T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 5th ed. South-Western Cengage Learning, 2009.

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Botswana Export Development and Investment Authority. Botswana brand blueprint and expression platform. Botswana Export Development and Investment Authority, 2010.

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Taylor, David. Brand Stretch. John Wiley & Sons, Ltd., 2004.

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Miriam, Salzer-Mörling, ed. Brand culture. Routledge, 2005.

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service), ScienceDirect (Online, ed. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3rd ed. Butterworth-Heinemann, 2010.

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Haig, Matt. Brand Failures. Kogan Page Publishers, 2009.

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Book chapters on the topic "Brand promotion"

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Cros, Hilary du, and Lee Jolliffe. "Brand Hong Kong." In Urban Events, Place Branding and Promotion. Routledge, 2019. http://dx.doi.org/10.4324/9780429424847-10.

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Jethwaney, Jaishri. "Corporate communication in brand promotion." In Corporate Communication. Routledge India, 2023. http://dx.doi.org/10.4324/9781032694702-7.

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Maharani, Ester Ike, Amrin Fauzi, and Sugih Arto Pujangkoro. "Analysis of Brand Image, Taste Variation, Price Perception and Promotion on Purchase Decision and Their Effect on Consumer Loyalty." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_119.

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AbstractThis research was conducted in Medan, Tanjung Morawa, Kabanjahe, Tebing Tinggi, Pematang Siantar, Rantau Parapat, Padang Sidempuan, Tanjung Pura, Balige, Sibolga and Kisaran. This research’s problem was that the company has carried out various activities such as promotions, increasing the number of flavors, and decreasing prices using discounts and promotions on social media to increase sales. However, sales of Oreo Mini products have not increased. This study aims to analyze how brand image, taste variation, price perception, and promotion influence purchase decisions and the influenc
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Ye, Xu. "Enhancing Macao’s tourist destination brand image through cultural festivals." In Urban Events, Place Branding and Promotion. Routledge, 2019. http://dx.doi.org/10.4324/9780429424847-9.

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How, R. Brian. "Generic, Brand, and Private Label Advertising and Promotion." In Marketing Fresh Fruits and Vegetables. Springer US, 1991. http://dx.doi.org/10.1007/978-1-4615-2031-3_14.

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Voleti, Sudhir, and Raj Sethuraman. "Are National Brands More Promotion Elastic Than Store Brands?" In Advances in National Brand and Private Label Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20182-5_7.

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Voorveld, Hilde, Edith Smit, and Peter Neijens. "Cross-media Advertising: Brand Promotion in an Age of Media Convergence." In Media and Convergence Management. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-36163-0_9.

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Ulanat, Mini, and K. Poulose Jacob. "Facilitating Brand Promotion Through Online Social Media: A Business Case Study." In Hybrid Intelligence for Social Networks. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-65139-2_9.

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Abril, Carmen, and Joaquin Sanchez. "To Retain or to Recover National Brand Consumers? Effects of Price, Promotion and Product Innovation Strategies." In Advances in National Brand and Private Label Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-39946-1_9.

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Fresneda, Jorge, and Srinivasan Swaminathan. "Impact of Individual, Brand, and Promotion Characteristics on Coupon Redemptions: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_120.

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Conference papers on the topic "Brand promotion"

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Hao, Bing. "Research on Optimizing Personalized Recommendation System of Brand Promotion Content with Deep Learning Algorithm." In 2024 IEEE 2nd International Conference on Sensors, Electronics and Computer Engineering (ICSECE). IEEE, 2024. http://dx.doi.org/10.1109/icsece61636.2024.10729557.

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in
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Adelia, Lola, Sanny Kurniawan, and Yuniarty. "Analysis of the Influence of Brand Image on Behavioral Intent: A Study on Social Media Advertising and Sales Promotion Content for Local Skincare Products." In 2024 International Seminar on Application for Technology of Information and Communication (iSemantic). IEEE, 2024. https://doi.org/10.1109/isemantic63362.2024.10762541.

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Петрова, Элиза Александровна, and Ольга Александровна Артемьева. "SPORTS BRAND AMBASSADORS AS A MARKETING PROMOTION TOOL." In Поколение будущего: сборник избранных статей Международной студенческой научной конференции (Санкт-Петербург, Сентябрь 2020). Crossref, 2020. http://dx.doi.org/10.37539/pb187.2020.41.15.002.

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В статье автор рассматривает использование бренд-амбассадора как инструмента маркетинга; особое внимание уделяется изучению его сущности, сильных и слабых сторон, в том числе на практических примерах; рассмотрен международный опыт использования лидеров мнений как представителей спортивных брендов или коллекций; приведена классификация амбассадоров спортивных. In the article, the author considers the use of a brand ambassador as a marketing tool; special attention is paid to the study of its essence, strengths and weaknesses, including practical examples; also the international experience of us
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Gan, Tian, Shaokun Wang, Meng Liu, Xuemeng Song, Yiyang Yao, and Liqiang Nie. "Seeking Micro-influencers for Brand Promotion." In MM '19: The 27th ACM International Conference on Multimedia. ACM, 2019. http://dx.doi.org/10.1145/3343031.3351080.

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Popova, Valeriya S., and ElenaYu Khandeshina. "HR-BRAND FORMATION AND ITS PROMOTION." In УПРАВЛЕНИЕ ЧЕЛОВЕЧЕСКИМИ РЕСУРСАМИ - ОСНОВА РАЗВИТИЯ ИННОВАЦИОННОЙ ЭКОНОМИКИ. Федеральное государственное бюджетное образовательное учреждение высшего образования "Сибирский государственный университет науки и технологий имени академика М.Ф. Решетнева", 2022. http://dx.doi.org/10.53374/9785864339176_299.

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Yu, Dandan, and Wuying Liu. "Para-Social Interaction Analysis of Valentino Virtual Spokesperson based on Weibo Data and Search Popularity." In 10th International Conference on Natural Language Processing (NLP 2021). Academy and Industry Research Collaboration Center (AIRCC), 2021. http://dx.doi.org/10.5121/csit.2021.112304.

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Brand image is one of the most important factors influencing the competitiveness of the commodity market. In order to reduce the negative impact of potential scandals of celebrity spokespersons, Valentino began to use a virtual spokesperson named noonoouri for promotion. In this context, we first describe the application model of Valentino's virtual spokesperson. Then, based on the Valentino Weibo data we collected and Google search popularity, we analyzed the impact of virtual spokespersons on the para-social interaction between brands and consumers. Finally, according to the analysis conclus
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Vaghela, Kashish, Madhavi Damle, Mohammed S. Hamza, and Atheer Y. Oudah. "Impact of social media influencers on brand promotion." In PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON X-RAY MICROSCOPY – XRM2022. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0173948.

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Zhang, Jiabin. "Strategy of Sports Brand Network Marketing on the Basis of Brand Image Promotion." In 2018 International Conference on Management, Economics, Education and Social Sciences (MEESS 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/meess-18.2018.9.

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Choon, Kwai Mui, and Tong Ming Lim. "A Critical Review on Impression Rate and Pattern on Social Media Sites." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1003.

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Social media interaction continues affecting consumer opinion of a product, so social media marketing has become the most accessible marketing channel for brands to reach their business’ target market, product promotion, make a sale or spread brand awareness. This paper is to critically review past research works on the impact of impressions on social media marketing and highlight gaps found. There are limited studies available on the impact of the impression rate on brand awareness through social media marketing/advertising. By using a systematic literature review, this paper contributes to s
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Reports on the topic "Brand promotion"

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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Devine, Genessa M. Challenge Based Integrated Brand Promotions Project. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-648.

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Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Anna Rita Vargas, and Danika Astilla-Magoncia. Philippine Retirement Authority Current Program and Policy Assessment/Business Model Review. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.12.

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This study assesses the Philippine Retirement Authority's (PRA) current program and business model. Established by Executive Order No. 1037 in 1985, the PRA aims to position the Philippines as a prime retirement destination, contributing to the country's social and economic development. Utilizing GAP and SWOT analyses, the research explores potential enhancements to PRA’s business strategy, guided by Porter's competitive advantage model and Prahalad and Hamel's core competencies framework. In addition, the analysis supplements the analytical frameworks with a strategic agenda that covers a dis
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Kazhenava, Zlata, Eva Navickaitė, and Mehmet Recai Uygur. estivals as Arenas of Political and Cultural Influence: Integrating Brand Engagement with National Identity and Consumer Experience. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.6.

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This article discusses the use of festivals more specifically as marketing tools for a brand or company and how such cultural and political events can influence the perception and behaviour of the consumers. The study looks at marketing of festivals in Lithuania and seeks to measure the effectiveness of this type of marketing by assessing the consumption and purchase behaviour as well as the attention to the brand by local and foreign festival participants. Important questions were how such brands have strategically exploited the cultural importance of these festivals in wonderfully connecting
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López, Diana, Amai Tran, and Stephanie Dawson. D11.1 REPO4EU Impact Master Plan. REPO4EU, 2023. http://dx.doi.org/10.58647/repo4eu.202300d11.1.

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This document outlines REPO4EU’s overall Dissemination and Communication strategies, providing specific action plans to reach a critical mass. It also contains the compilation of all early stage promotional actions, brand elements designed and released to execute the outreach plans, including: the project’s identity system and brand templates, online channels and future publications within the project’s overarching Open Science strategy.
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Ingram, Keisha LaRaine, Dorsa Dorbahani, Anzhela Sargsyan, and Mannhas Kamble. Promotion of Luxurious Cosmetics Through Emotion Manipulation. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.3.2.

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Considering the rising importance of emotions in influencing the purchase decisions of consumers, this research highlights emotions and the ways in which they impact the purchase behaviour. This is significant regarding information the marketers use to develop the strategies and practices for targeting consumer emotions, which ineffectively influence their purchase decisions for luxury cosmetics products. Indeed, this a challenge that marketers have faced in correctly aligning their marketing mix strategies to connect with these consumer groups. Conventional marketing strategies used to captur
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2000. http://dx.doi.org/10.31899/hiv2000.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. To avoid stigma associated with condoms and STI prevention, the female condom was marketed as a family planning product or “contraceptive sheath” under the brand name “Care.” It was initially sold through pharmacies and clinics at a heavily subsidized retail price of US $0.24 for two; distribution has since expanded to other urban outlets, including supermarkets and convenience stores. Approximately on
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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-
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