Books on the topic 'Brand promotion'
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T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 6th ed. South-Western, Cengage Learning, 2012.
Find full textO'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Thomson/South-Western, 2003.
Find full textJ, Semenik Richard, Allen Chris T, and Kaufmann Hans Ruediger 1958-, eds. Advertising and integrated brand promotion. 6th ed. Cengage Learning, 2012.
Find full textT, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 4th ed. Thomson/South-Western, 2006.
Find full textT, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 5th ed. South-Western Cengage Learning, 2009.
Find full textBotswana Export Development and Investment Authority. Botswana brand blueprint and expression platform. Botswana Export Development and Investment Authority, 2010.
Find full textservice), ScienceDirect (Online, ed. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3rd ed. Butterworth-Heinemann, 2010.
Find full textChoudhury, Pran K. Successful promotions build successful brands. Universities Press, 2006.
Find full textSiong, Tan Bok. Reengineering the promo app: Promotion marketing strategies for brand dominance. Tan Bok Siong, 1998.
Find full textAssociation, American Marketing, ed. The brand marketing book: Creating, managing, and extending the value of your brand. NTC Business Books, 2000.
Find full textE, Barnes Beth, and Schultz Don E, eds. Strategic brand communication campaigns. 5th ed. NTC Business Books, 1999.
Find full textA, Aaker David, and Biel Alexander L, eds. Brand equity & advertising: Advertising's role in building strong brands. Lawrence Erlbaum Associates, 1993.
Find full textSachin, Gupta, and Wittink Dick R, eds. The brand switching fraction of promotion effects: Unit sales versus elasticity decompoositions. Marketing Science Institute, 2002.
Find full textMela, Carl F. The long-term impact of promotion and advertising on consumer brand choice. Marketing Science Institute, 1996.
Find full textMela, Carl F. The long-term impact of promotion and advertising on consumer brand choice. Marketing Science Institute, 1996.
Find full textDavis, Scott. Promotion has a negative effect on brand evaluations-- or does it?: Additional disconfirming evidence. Marketing Science Institute, 1992.
Find full textMela, Carl F. The long-term impact of promotion and advertising on consumer brand choice. Marketing Science Institute, 1996.
Find full textFaisst, Elena. An analysis of the internet as an additional medium for brand promotion. LCP, 2000.
Find full textYoshizawa, Etsuko, Myke Cheng, and Godfrey Kwan. Super Premium: Extraordinary premium for promoting your brand. Edited by Liu Janet. AllRightsReserved, 2007.
Find full textP, Leone Robert, and Marketing Science Institute. Research Program, eds. Measuring the effect of retail store promotions on brand and store substitution. Marketing Science Institute, 1989.
Find full textW, Jugenheimer Donald, ed. Advertising Media Planning: A Brand Management Approach. M.E. Sharpe, 2004.
Find full textW, Jugenheimer Donald, ed. Advertising media planning: A brand management approach. 2nd ed. M.E. Sharpe, Inc., 2008.
Find full text(Editor), Thomas C. O'Guinn, Chris T. Allen (Editor), and Richard J. Semenik (Editor), eds. Advertising & Integrated Brand Promotion. 4th ed. Thomson South-Western, 2006.
Find full textO'Guinn, Thomas, Richard J. Semenik, and Chris Allen. Advertising and Integrated Brand Promotion. 3rd ed. South-Western College Pub, 2002.
Find full textAdvertising and Integrated Brand Promotion Access Code. Cengage Learning, Inc., 2021.
Find full textHaig, Matt. Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive. Kogan Page, 2004.
Find full textHaig, Matt. Brand Royalty: How the World's Top 100 Brands Thrive & Survive. Kogan Page, 2006.
Find full textIntegrated Brand Promotion Management: Text Cases and Exercises. Kendall Hunt Publishing Company, 2011.
Find full textCunningham, Isabella C., Liza S. Delewis, and John H. Murphy. Integrated Brand Promotion Management: Text Cases and Exercises. Kendall Hunt Publishing Company, 2019.
Find full textKapferer, Jean-Noel, and Jean-Nowl Kapferer. Reinventing the Brand. Kogan Page, 2001.
Find full textThe omnipowerful brand: America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom. AMACOM, 1999.
Find full textWeber, Daryl. Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. Red Wheel/Weiser, 2016.
Find full textWeber, Daryl, and Jeff Cummings. Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. Brilliance Audio, 2016.
Find full textBrand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. Red Wheel/Weiser, 2016.
Find full textMoore, Gwyneth. Fashion Promotion: Building a Brand Through Marketing and Communication. Bloomsbury Publishing Plc, 2021.
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