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Books on the topic 'Brand Recal'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 February 2022

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1

Kim, Richmond, and Stuart Elnora W, eds. Brand you: Marketing real people, real choices. 6th ed. Upper Saddle River, N.J: Prentice Hall, 2009.

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2

W, Marshall Greg, and Stuart Elnora W, eds. Brand you: Marketing real people,real choices. 4th ed. Upper Saddle River, N.J: Pearson, 2011.

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3

Chernatony, L. De. Brand price recall and the implications for research. Cranfield: Cranfield School of Management, 1992.

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4

Vincent, Laurence. Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York: American Management Association, 2012.

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5

Chernatony, L. De. Brand price recall and the implications for pricing research. London: City University Business School, 1992.

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6

Keller, Kevin Lane. The effects of brand name suggestiveness on advertising recall. Cambridge, Mass: Marketing Science Institute, 1997.

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7

1955-, Chaney Paul, ed. Realty blogging: Build your brand and out-smart your competition. New York: McGraw-Hill, 2007.

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8

Crainer, Stuart. The Real power of brands: Making brands work for competitive advantage. London: Pitman, 1995.

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9

Real-life Cinderella: The story of Brandy. New York: Ballantine Books, 1998.

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10

Brand Avatar: Translating virtual world branding into real world success. New York: Palgrave Macmillan, 2009.

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11

Roger, Protz, ed. Brew your own British real ale: Recipes for more than 100 brand-name real ales. Pownal, Vt: Storey Books, 1998.

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12

Paltschik, Mikael. Consumer recall of brand and product class under conditioning of music from television commercials. Helsingfors: Swedish School of Economics and Business Administration, 1987.

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13

Gelbert, Doug. So who the heck was Oscar Mayer?: The real people behind those brand names. New York: Barricade Books, 1996.

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14

Shiva, V. A. The Email Revolution: How to Build Brands and Create Real Connections. New York: Allworth Press, 2013.

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15

Glanville, Brandi. Drinking and tweeting: And other Brandi blunders. New York: Gallery Books, 2013.

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16

Moore, Robert M. The real u: Building brands that resonate with students, faculty, staff, and donors. Washington, DC: CASE Books, 2010.

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17

Moore, Robert M. The real u: Building brands that resonate with students, faculty, staff, and donors. Washington, DC: CASE Books, 2010.

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18

Whitney, Joiner, ed. The drama years: Real girls talk about surviving middle school -- bullies, brands, body image, and more. New York: Free Press, 2012.

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19

Roger, Protz, ed. Brew your own real ale at home: More than one hundred recipesbased on famous commercial brands of cask-conditioned beer. St Albans: CAMRA, 1993.

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20

Glover, Kate. A study into 8-10 year old children's recall of brands and their understanding of the purpose of advertising in Northern Ireland. (s.l: The Author), 2002.

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21

R, Solomon Michael, and Lamarre Helene Martucci, eds. Professional procedures and portfolio development: Taken from The job searcher's handbook, 3rd ed., by Carolyn R. Robbins ; Brand you marketing, real people, real choices, 4th ed., by Michael R. Solomon ... [et al. ; and] Career focus, a personal job search guide, 3rd ed., by Helene Martucci Lamarre. Princeton, NJ: Recording for the Blind & Dyslexic, 2008.

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22

Solomon, Michael R., Elnora Stuart, John Paul Kawalek, Greg Marshall, and Kim Richmond. Brand You : Marketing: Real People, Real Choices. Pearson Education, Limited, 2016.

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23

Solomon, Michael R., Greg W. Marshall, Elnora Stuart, and Kim Richmond. Brand You for Marketing: Real People Real Choices. Pearson Education, Limited, 2015.

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24

Solomon, Michael R., Greg W. Marshall, Elnora W. Stuart, and Kim Richmond. DVD for Brand You for Marketing: Real People, Real Choices. Pearson, 2011.

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25

Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. AMACOM, 2012.

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26

Supplement: Brand You - Marketing: Real People, Real Choices: International Edition 4/E. Prentice Hall, 2005.

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27

Harris-Tuck, Liz, and Michael Solomon. Supplement: Brand You - Marketing: Real People, Real Choices: International Edition 4/E. Prentice Hall, 2005.

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28

Hayes, Donna. Brandy: A Real-Life Reader Biography. Mitchell Lane Publishers, 1999.

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29

Brand Management 101: 101 Lessons from Real-World Marketing. Wiley, 2007.

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30

NA. Marketg: Real People&sg&vid&brand U&1key Pk. Addison Wesley Longman, 2005.

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31

Yŏng-hwan, Ko, ed. Taehan Minʼguk apʻatʻŭ bŭraendŭ chŏnjaeng: Brand war. Sŏul-si: Yumi Kʻŏmyunikʻeisyŏn, 2007.

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32

McCann, Michelle Maria. The generation effect: Application to brand name recall in advertising. 1993.

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33

Cohen, Norty. Join the brand: How to build loyal communities and create real belonging. 2018.

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34

The Real Power of Brands: Putting Brands to Work in a Changing World ("Financial Times"). Financial Times/Prentice Hall, 1995.

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35

Julien, Vance L. The effects of humorous television commercials on recall and recognition of brand names. 1992.

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36

Boyle, David. AUTHENTICITY: BRANDS, FAKES, SPIN AND THE LUST FOR REAL LIFE. Flamingo London, 2003.

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37

Boyle, David. AUTHENTICITY: BRANDS, FAKES, SPIN AND THE LUST FOR REAL LIFE. Flamingo London, 2003.

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38

Kalayjian, Vasken. Brand Real: The Startup Entrepreneurs' Guide to Effective Branding and Building Values-Based Organizations. Gk Publishing, 2018.

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39

Kalayjian, Vasken. Brand Real: The Startup Entrepreneurs' Guide to Effective Branding and Building Values-Based Organizations. Vasken Kalayjian, 2018.

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40

Nair, R., and M. Pinkhasov. Real Luxury: How Luxury Brands Can Create Value for the Long Term. Palgrave Macmillan, 2014.

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41

1948-, Moore Robert M., ed. The real u: Building brands that resonate with students, faculty, staff, and donors. Washington, DC: CASE Books, 2010.

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42

Jason, Ward, ed. National Lampoon totally true facts: A brand-new collection of absurd-but-true real-life funny stuff. Chicago: Contemporary Books, 1994.

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43

Jason, Ward, ed. National lampoon totally true facts: A brand-new collection of absurd-but-true real-life funny stuff. Chicago: Contemporary Books, 1994.

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44

Pappas, John. Experience a Brand New Body: How to Uncover the Real You and Have the Body You've Always Wanted. Authorhouse, 1999.

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45

Newlands, Samuel. Spinoza on Universals. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190608040.003.0004.

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Like many prominent early moderns, Spinoza espouses a brand of nominalism about “abstractions and universals,” and he frequently warns against confusing universals with real things. While many of his conclusions about the status and origins of universals were increasingly common in the seventeenth century, Spinoza insists that the consequences of falsely reifying universals reach farther than his contemporaries recognized. Spinoza also tries to integrate his criticisms of reified universals into distinctive tenets of his own metaphysics, epistemology, psychology, and even ethics. At the same time, however, Spinoza employs universal-like categories in very reifying-sounding ways, raising concerns about whether Spinoza fully abides by his own admonitions. This too is part of an increasingly common pattern in early modern discussions of universals: reject mind-independent universals in one domain while appearing to tacitly accept them in others.

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46

Duffy, Brooke Erin. Conclusion. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037962.003.0008.

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This concluding chapter returns to the guiding question “What is a magazine?” used by the book to explore the industry transformations associated with digitization and participatory culture by revisiting the concepts of organizational identity, professional identity, and gendered identity. It also discusses the many different ways in which contemporary producers of women's magazines are redefining their processes and products. It shows that the evolution from magazine as object to magazine as brand represents a conundrum for magazine publishers as they struggle to reach a consensus about “who we are as an organization.” While contemporary threats to the magazine industry are very real, the chapter argues that the actual shifts taking place are much more nuanced than universal accounts about media convergence suggest. As some traditional media boundaries collapse, others are being remade to preserve historical and cultural identity articulations.

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47

Offer, Avner, and Gabriel Söderberg. The Nobel Factor. Princeton University Press, 2019. http://dx.doi.org/10.23943/princeton/9780691196312.001.0001.

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Our confidence in markets comes from economics, and our confidence in economics is underpinned by the Nobel Prize in Economics, which was first awarded in 1969. Was it a coincidence that the prize and the rise of free-market liberalism began at the same time? This is the first book to describe the origins and power of the most important prize in economics. It tells how the prize, created by the Swedish central bank, emerged from a conflict between central bank orthodoxy and Sweden's social democracy. The aim was to use the halo of the Nobel brand to influence the future of Sweden and the rest of the developed world by enhancing the bank's authority and the prestige of market-friendly economics. And the strategy has worked spectacularly — with sometimes disastrous results for societies striving to cope with the requirements of economic theory and deregulated markets. Drawing on previously untapped archives and providing a unique analysis of the sway of prizewinners, the book offers an unprecedented account of the real-world consequences of economics and its greatest prize.

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48

Warner, Mark. Instagram Marketing and Advertising for Small Business Owners In 2019: The 5 Step Insta-Profit Formula to Create a Winning Social Media Strategy, Grow Your Brand and Get Real-World Results. Digital Freedom by JB LLC, 2020.

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49

Swenson, Kristin. A Most Peculiar Book. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190651732.001.0001.

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The Bible, we are constantly reminded, is the bestselling book of all time. It is read with intense devotion by hundreds of millions of people, stands as authoritative text for Judaism and Christianity, and informs and affects the politics and lives of the religious and nonreligious around the world. But how well do we really know it? The Bible is so familiar, so ubiquitous that we take our knowledge of it for granted. Yet in some cases, the Bible we think we know is a pale imitation of the real thing. This book addresses the dirty little secret of biblical studies—that the Bible is a weird book, by modern standards. A collection of ancient stories, poetry, and more written by multiple authors, held together by the tenuous string of tradition, the Bible often undermines our modern assumptions. It is full of surprises and contradictions, unexplained impossibilities, terrifying supernatural creatures, and heroes doing horrible deeds. In total, it offers neither a systematic theology nor a singular worldview. Still, there is a tendency to reduce the complexities of the Bible to aphorisms, bumper stickers, and slogans. But what exactly does it mean to be “unclean”? Who really killed Goliath? Does Jesus condemn nonbelievers to Hell? What does it mean “to believe,” in the first place? Rather than dismiss the Bible as an outlandish or irrelevant relic of antiquity, this book leans into the messiness full throttle, guiding readers through a Bible that will to many feel brand new.

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50

Molotch, Harvey, and Davide Ponzini, eds. The New Arab Urban. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479880010.001.0001.

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This book is a way to learn from the Persian Gulf – to use its cities, cultures, and politics to broaden our understanding of how wealth and power operate in the world today. To learn from cities of the Arabian Peninsula -- places like Dubai, Abu Dhabi, and Doha -- does not mean celebrating them or ridiculing them either. It means looking closely at how they operate and their prospects for future impacts inside and outside the region. Here, a group of scholars from across the disciplines and much of the world, strives to emplace the new developments in wider histories of trade, of technology, and of design. They trace where the money, ideas and projects come from and where they end up going. They show how Gulf elites import planning and design solutions, along with brands and prestige cultural institutions, from the West – and also what they then send out. The Gulf set-ups – in real estate, finance, and governance -- function as “test beds” for new state-market arrangements. Also involved is the massive import of temporary labor and, almost incidentally, severe ecological deficit. Gulf Cities display extreme manifestations of urbanization trends that, however unanticipated in the grand traditions of urban scholarship, now impact the world.

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