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Books on the topic 'Brand Storytelling'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 May 2022

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Consult the top 33 books for your research on the topic 'Brand Storytelling.'

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1

Kniazeva, Maria, and Mark Gagnon. Brand Storytelling. 2455 Teller Road, Thousand Oaks California 91320: SAGE Publications, Inc., 2021. http://dx.doi.org/10.4135/9781071864128.

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2

Moin, S. M. A. Brand Storytelling in the Digital Age. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-59085-7.

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3

Christian, Budtz, and Yakaboylu Baris, eds. Storytelling: Branding in practice. Berlin: Springer, 2005.

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4

1961-, Arruda William, and Alba Jason, eds. Storytelling about your brand online & offline: A compelling guide to discovering your story. Cupertino, CA: Happy About, 2010.

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5

M, Megehee C., and Ogle A, eds. Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconcious needs, and hospitality guest research. Bingley, UK: Emerald, 2009.

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6

Legendary brands: Unleashing the power of storytelling to create a winning marketing strategy. Chicago: Dearborn Trade Pub., 2002.

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7

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. Upper Saddle River, N.J: FT Press, 2008.

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8

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. Upper Saddle River, N.J: FT Press, 2008.

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9

Unique: Telling your story in the age of brands and social media. Ventura, Calif: From Gospel Light, 2012.

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10

Ann, Robertson Sarah, and Slobod Jeanne Lamar, eds. Three strands in the braid: A guide for enablers of learning. 3rd ed. San Anselmo, Calif: Tribe of Two Press, 1994.

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11

Watts, Wacker, ed. What's your story?: Unlocking the primal power to move markets, audiences, people brands, and your companies. Indianapolis, Ind: FT Press, 2007.

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12

Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2019.

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13

Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2019.

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14

Laws of Brand Storytelling: Win-and Keep-Your Customers' Hearts and Minds. McGraw-Hill Education, 2018.

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15

Transglobal Fashion Narratives: Clothing Communication, Style Statements and Brand Storytelling. Intellect, Limited, 2017.

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16

Flashman, Gay. Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling. Kogan Page, Limited, 2020.

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17

Flashman, Gay. Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling. Kogan Page, Limited, 2020.

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18

Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling. Kogan Page, Limited, 2020.

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19

Thier, Karin. Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management. Springer, 2018.

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20

Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management. Springer, 2018.

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21

Woodside, Arch G., Carol M. Megehee, and Alfred Ogle, eds. Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Emerald Group Publishing Limited, 2009. http://dx.doi.org/10.1108/s1871-3173(2009)3.

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22

Woodside, Arch G., Carol M. Megehee, and Alfred Ogle. Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Emerald Publishing Limited, 2009.

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23

Vincent, Laurence. Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy. Kaplan Business, 2002.

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24

The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand. McGraw-Hill Education - Europe, 2014.

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25

The story of engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing. CreateSpace Independent Publishing Platform, 2016.

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26

Sikarskie, Amanda. Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies. Taylor & Francis Group, 2020.

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27

Sikarskie, Amanda. Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies. Taylor & Francis Group, 2020.

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28

Sikarskie, Amanda. Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies. Taylor & Francis Group, 2020.

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29

Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies. Taylor & Francis Group, 2020.

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30

Carson, Christie. Performance, Presence, and Personal Responsibility. Edited by James C. Bulman. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199687169.013.8.

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What remains of the 2012 Globe to Globe Festival through the globeplayer.tv seems to have yoked neo-Victorian ideals of the 1851 Great Exhibition to twenty-first-century social media marketing tools. The globeplayer.tv helps to spread the Globe brand internationally but at a price. This chapter argues that the festival she experienced was much more than a product and that individual productions within it reclaimed, as well as wrote back to, imperial attitudes and the project of civilizing the natives through Shakespeare. Linking analysis to the reassessment of history as experience and digital marketing as storytelling, the chapter argues that performance criticism has nowhere to go but back to its origins in theatre history, chronicling the interaction and political implications of specific performances. The author traces how how she travelled through the performances to help create the archive of the festival and likens her role to ‘Chorus to this history’.

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31

Mathews, Ryan, and Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. Pearson Education, Limited, 2007.

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32

Mathews, Ryan, and Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands. FT Press, 2007.

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33

Ash, Susan. Funding Philanthropy. Liverpool University Press, 2016. http://dx.doi.org/10.5949/liverpool/9781781381397.001.0001.

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This book investigates how Dr. Barnardo, the Victorian children’s philanthropist, operated as both story teller and showman, using mass media to create a globalised support network. His philanthropic ‘empire’ operated as an exceptional Victorian manifestation of promotional and branding mechanisms that are perceived as commonplace in the twentieth century. Metaphor and narrative modes normally associated with fiction such as Charles Dickens’s novels, as well as public spectacles associated with showmen such as P. T. Barnum, provide the organising principle for the book. Ultimately, however, the analysis reveals an overlapping concurrence of these three categories because, in practice, each tends to inflect the other. The book is also crucially concerned with affect, theorising how corporal responses such as excitement, shame and disgust operate in Barnardo’s figures of speech, ‘stories’ and spectacles to arouse sympathy and provoke ideological and financial support. Part One takes a long look at metaphor in order to tease out how ‘the open door’, Barnardo’s central institutional icon, operated as a multifaceted metaphor to characterize and promote his version of philanthropy in a crowded charity market. Part Two examines how Barnardo shaped perception of his brand by storytelling practices based on the ‘re-creation’ of direct, first-hand experience and feelings. Part Three considers how collective benevolence also depends upon spectacle for widespread success.

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