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Books on the topic 'Brand Storytelling'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Kniazeva, Maria, and Mark Gagnon. Brand Storytelling. SAGE Publications, Inc., 2021. http://dx.doi.org/10.4135/9781071864128.

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2

Sutherland, Karen E., and Richie Barker. Transmedia Brand Storytelling. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-4001-1.

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3

Mills, Adam J. Strategic Brand Storytelling. Routledge, 2024. http://dx.doi.org/10.4324/9781003593751.

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4

Moin, S. M. A. Brand Storytelling in the Digital Age. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-59085-7.

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5

1961-, Arruda William, and Alba Jason, eds. Storytelling about your brand online & offline: A compelling guide to discovering your story. Happy About, 2010.

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6

M, Megehee C., and Ogle A, eds. Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconcious needs, and hospitality guest research. Emerald, 2009.

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7

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. FT Press, 2008.

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8

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. FT Press, 2008.

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9

Ann, Robertson Sarah, and Slobod Jeanne Lamar, eds. Three strands in the braid: A guide for enablers of learning. 3rd ed. Tribe of Two Press, 1994.

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10

Nam, Kyŏng-ho. Munhwa yesul chiwŏn chŏngch'aek ŭi ihae. K'ŏmyunik'eisyŏn Puksŭ, 2019.

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11

Adi, Musa. Art of Brand Storytelling: Build a Brand Storytelling to Influence Your Customer. Independently Published, 2021.

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12

Storytelling in Marketing and Brand Communications. Routledge, 2024.

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13

Storytelling in Marketing and Brand Communications. Routledge, Chapman & Hall, Incorporated, 2024.

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14

Mogaji, Emmanuel. Brand Management: An Introduction Through Storytelling. Springer International Publishing AG, 2021.

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15

Storytelling Als Instrument des Behavioral Branding. GRIN Verlag GmbH, 2012.

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16

Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2019.

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17

Rodriguez, Miri. Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2023.

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18

Rodriguez, Miri. Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2020.

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19

Rodriguez, Miri. Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2023.

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20

Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2023.

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21

Brand Storytelling: Put Customers at the Heart of Your Brand Story. Kogan Page, Limited, 2019.

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22

Barker, Richie, and Karen E. Sutherland. Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice. Palgrave Macmillan, 2023.

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23

Thier, Karin. Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management. Springer, 2018.

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24

Coolsen, Michael K., and Keith A. Quesenberry. Brand Storytelling: Integrated Marketing Communication for the Digital Media Landscape. Rowman & Littlefield Publishers, Incorporated, 2023.

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25

Moin, S. M. A. Brand Storytelling in the Digital Age: Theories, Practice and Application. Springer International Publishing AG, 2020.

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26

Nguen, Tolik, Valeria Rimkevich, Dmitrij Hladkyi, and Dima Venglinski. Business-Driven Digital Product Design: Graphic Design in Brand Storytelling. Independently Published, 2021.

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27

Transglobal Fashion Narratives: Clothing Communication, Style Statements and Brand Storytelling. Intellect, Limited, 2017.

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28

Brand Storytelling: Integrated Marketing Communication for the Digital Media Landscape. Rowman & Littlefield Publishers, Incorporated, 2023.

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29

Diamond, George. Storytelling for Financial and Business: How to Use Storytelling to Increase Sales and Create a Successful Brand. Independently Published, 2020.

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30

Dolan, Gabrielle. Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling. Wiley & Sons, Incorporated, John, 2021.

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31

Dolan, Gabrielle. Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling. Wiley & Sons, Incorporated, John, 2021.

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32

Dolan, Gabrielle. Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling. Wiley & Sons, Limited, John, 2021.

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33

Flashman, Gay. Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling. Kogan Page, Limited, 2020.

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34

Flashman, Gay. Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling. Kogan Page, Limited, 2020.

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35

Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling. Kogan Page, Limited, 2020.

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36

Laws of Brand Storytelling: Win-and Keep-Your Customers' Hearts and Minds. McGraw-Hill Education, 2018.

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37

Nelligan, Kat. Brand Lady Gaga. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781501371011.

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This book is about Lady Gaga’s branding—the stories that inform it and the ideas that shape her public image. Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? These questions guide Nelligan’s discourse and textual analyses of Gaga’s media interviews, product marketing, songs, albums and documentaries to reveal numerous themes and messages that inform her brand. These themes include: stories about monsters, self-love bravery, kindness and pride; distinctive and outlandish fashion and boundary-pushing performance art; LGBTIQA+ activism and support of queer

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38

Storytelling in Organizations: A Narrative Approach to Change, Brand, Project and Knowledge Management. Springer, 2018.

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39

Woodside, Arch G., Carol M. Megehee, and Alfred Ogle, eds. Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Emerald Group Publishing Limited, 2009. http://dx.doi.org/10.1108/s1871-3173(2009)3.

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40

Woodside, Arch G., Carol M. Megehee, and Alfred Ogle. Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research. Emerald Publishing Limited, 2009.

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41

Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling. CR Entertainment, Ltd., 2014.

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42

Augello, Toni. Taccuino Di uno Storyteller : Dallo Storytelling Allo Storydoing: L'importanza Di Far Vivere la Storia Del Brand. Independently Published, 2022.

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43

Carothers, Hyun. Transform Your Story : How Do Stories Work? Unlock the Software of the Mind: Brand Storytelling Books. Independently Published, 2021.

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44

ForbesBooks : Challenge Everything: The Battle Cry That Blew Sh*t up and INVNTd Live Brand Storytelling. Forbes Books, 2019.

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45

Vincent, Laurence. Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy. Kaplan Business, 2002.

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46

The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand. McGraw-Hill Education - Europe, 2014.

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47

Business Marketing: MailChimp, Web Marketing Strategy, Brand Marketing, Catalog Layout, Pre-Production, JavaScript, Film Production, Digital Storytelling. Independently Published, 2022.

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48

Superman and Comic Book Brand Continuity. Taylor & Francis Group, 2018.

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49

Bevin, Phillip. Superman and Comic Book Brand Continuity. Taylor & Francis Group, 2018.

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50

Bevin, Phillip. Superman and Comic Book Brand Continuity. Taylor & Francis Group, 2020.

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