Academic literature on the topic 'Brand Suggestion'
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Journal articles on the topic "Brand Suggestion"
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Kravets, I. V. "BRAND NAMES IN IMAGE ADVERTISING DISCOURSE: ASPECTS OF INSPECTION." Opera in linguistica ukrainiana, no. 29 (November 9, 2022): 351–59. http://dx.doi.org/10.18524/2414-0627.2022.29.262421.
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In the article, careful attention is paid to the suggestive aspects of advertising discourse, in particular, such a variety of it as image discourse, which is sometimes equated with prestigious advertising discourse. The purpose of the article is to study the aspects of suggesting brand names in image advertising discourse. The goal performance the following tasks: consider the concepts of image and prestigious advertising discourses; outline the specifics of the brand and identify the varieties of brands; find out the specifics of the brand image; to prove the importance of brand names in advertising discourse as concentrated suggestogens. The object of the study was the phenomenon of suggestion, and the subject was brand names as powerful components of suggestion in advertising discourse. In the research process, research methods were used, in particular the descriptive method (the specifics of image and prestige advertising discourses, brand, image, brand name are described), methods of analysis and synthesis (the elements of the branded name are analyzed and combined); contextual-interpretive method (the activation of brand names in the advertising discourse is clarified).The theoretical value of the article lies in the deepening of information about the essence and specificity of the suggestive capabilities of brand names as they function in image advertising discourse. The practical significance of the article is that its results can be used in teaching university courses in communicative and psycholinguistics, suggestive linguistics, theory of language communication, effective communication, etc. Such phenomena as brand and image, which are important components of advertising image strategy, are considered. The suggestive characteristics of brand names are outlined: concentration of meanings, common knowledge and recognizability (authority). Thus, image and prestigious advertising discourse are mostly identified, where such advertising is interpreted as a prestigious form of creating and maintaining image features of various advertising objects. The leading role in this advertising is played by trademarks and ergonomics, which when repeated many times can become brands, that is, prestigious marks of a product or service that stands out among similar ones. By involving different classes of brand-names (brand-anthroponyms, brand-toponyms, brand-pragmanyms, etc.), advertisers strengthen the suggestion of such advertising discourse. We see the prospects of the research in the further detailing of the functional role of certain classes of brand-names in the image advertising discourse, highlighting their structuralsemantic features and motivational features, which increases the influential role of advertising contexts.
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Dr., J. Jose Prabhu. "A STUDY AND ANALYSIS OF BRAND BUILDING AND SUGGESTION FOR EU ENTREPRENEURS AND EU STARTUPS." Universe International Journal of Interdisciplinary Research 1, no. 6 (2020): 96–102. https://doi.org/10.5281/zenodo.4304560.
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Brand name building is the procedure of generating awareness and also promotion of the services of a company via a direct marketing campaign or through sponsorship. Brand building methods bring consumers closer to the brand as well as give worth for them to make sure that they can recognize, really feel as well as experience the brand name. Constructing a brand is certainly a process. Nonetheless, the continuous effort will certainly lead to developing lasting relationships with your consumers. This can result in a stable boost in sales, even more projects, word-of-mouth referrals, and also advocacy for your product and services. Brand name building is to create recognition concerning your business making use of strategies and projects with the goal of producing a special and long-lasting photo in the market. The brand name technique is an essential and fundamental piece for developing an effective brand name. It is among the areas that a lot of services overlook due to the fact that they leap right into design and marketing. Brand Identification is the manner in which you convey this to the general public with visuals, messaging, and experience.
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Miroshnichenko, Galina A. "The suggestion in advertising: features of communicative mechanism." RUDN Journal of Studies in Literature and Journalism 24, no. 2 (2019): 264–72. http://dx.doi.org/10.22363/2312-9220-2019-24-2-264-272.
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The article investigates the communicative mechanism of verbal suggestion in television advertising. Suggestion is considered as a media-constructed type of communication, the subject of which is an advertising message, which includes in its content an emotive narrative that stimulates the recipient’s desire to buy the advertised product, and directive speech acts in the form of an installation that directs the consumer’s actions in the interests of the brand. Particular attention is paid to communicative techniques, the specifics of speech statements, characteristic lexical and grammatical structures that implement the strategy of suggestion. The communicative mechanism of suggestion is revealed on the examples of Russian television commercial advertising. Research of suggestion as a specific process of communication meets the modern needs of brands that advertise their product in the conditions of commodity abundance and reduce consumer demand.
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Muhammad, Nigar, Shabeeb Ahmad Gill, and Majid Murad. "Extension to Brand Category, An Exploratory Investigation on Brand Extension Attitude." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 3, no. 1 (2014): 17–30. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.31.1002.
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The purpose of this research study is to identify the impact of the brand category on brand extension attitude. The concept of brand extension is used for the marketing of any brand which is associated with the firm. Most of the large industries are using well-known names to launch a new product range to earn more profile for the organization as well as to make new position rather than other brands. This study especially identified that those brand who want to extend the product range of brands. Data was collected from a convenience sample of different brand buyers in the Faisalabad via surveys. The final sample consisted of 200 responses. Correlation, Linear regressions and ANOVA were used to test the hypotheses Results revealed that initial parent brand image has a positive relationship toward the brand extension attitude. Parent brand quality has a positive effect on brand extension attitude. Brand extension information toward the brand extension attitude is significantly impacted. The results provide some suggestion to marketers who want to expand their parent brand or launch fashion extension products.
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Kang, Min-hee, and Seung-woo Lee. "A Suggestion for Brand Storytelling in Youngnam-daero." Journal of Society for Humanities Studies in East Asia 44 (September 30, 2018): 173–97. http://dx.doi.org/10.52639/jeah.2018.09.44.173.
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Oh, Ji Yeon, and Jung A. Park. "A Suggestion on Gentrification Brand Design for Sustainable City." Journal of Cultural Product and Design 52 (March 31, 2018): 125–34. http://dx.doi.org/10.18555/kicpd.2018.52.12.
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Lim, Seon A., and Kyung Sun Kim. "Suggestion of Visual Language Library for Sustainable Brand Communication." Journal of Basic Design & Art 22, no. 3 (2021): 409–21. http://dx.doi.org/10.47294/ksbda.22.3.31.
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Bank, Semra, and Evrim Erdogan Yazar. "Brand Index: A New Suggestion for Stock Market Indices." International Journal of Economics and Business Research 1, no. 1 (2023): 1. http://dx.doi.org/10.1504/ijebr.2023.10041885.
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Bank, Semra, and Evrim Erdogan Yazar. "Brand index: a new suggestion for stock market indices." International Journal of Economics and Business Research 26, no. 2 (2023): 179–200. http://dx.doi.org/10.1504/ijebr.2023.132644.
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Gofur, Abdul, and Hanuna Shafariah. "Matters of the hearts: Unraveling the Brand Love-Purchase Intention Nexus through a Systematic Literature Review." Oikonomia: Jurnal Manajemen 20, no. 2 (2024): 139–50. https://doi.org/10.47313/oikonomia.v20i2.3746.
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Purpose This study explores the important concept of brand love and how it influences consumer behavior, especially in the context of repurchase intention. Brand love is a strong emotional bond between consumers and brands, which can influence purchasing decisions and brand loyalty. Methodology This research uses literature study with the addition of bibliometric methods to strengthen the analysis. The articles obtained for bibliometric analysis were 62 articles and the articles that had been filtered for discussion contained 3 suitable articles. Findings By understanding the relationship between brand love and repurchase intent, businesses can develop effective marketing strategies to increase consumer engagement, drive sales, and strengthen brand loyalty. Suggestion This research provides valuable insights for marketing practitioners and entrepreneurs to utilize brand love as a tool to create deep relationships with consumers and achieve sustainable competitive advantage.
Dissertations / Theses on the topic "Brand Suggestion"
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Sartori, Giulia <1997>. "The influence of Employer Brand Management on the firm’s strategy. Suggestions to approach different generational perspectives." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/19903.
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Employer branding’s concept was born in the last years of the 20th century. Even if it is almost 20 years old, the field remained uncovered for many years and only a few research were dedicated to this theme. The notion is the result of the contribution of many fields as marketing, branding, and human resource. Nowadays, its importance is becoming relevant because of the contemporary companies’ need to attract and retain potential candidates and current employees in a situation of applicant and talent scarcity and an increasingly competitive labor market. For these reasons, management needs guidelines to ameliorate and customize their approach to the market. Considering it, the research aims to highlight employer branding strategy necessity and the correlation between generational perspectives and employer attraction. A detailed literature review was accomplished on the most recent studies to stress the importance of implementing an EBM strategy to boost the company’s performance increasing employees’ commitment, organizational identification, and retention. Furthermore, it was analyzed how the attractiveness of potential talents could help companies to have sustainable growth. It was also highlighted its appropriateness in respect of CSR, reputation, labor market trends, and social environment. Part of the review was also dedicated to the planning and implementation phase reporting the most used frameworks, techniques, and pieces of advice that could contribute to management’s success in this field. Quantitative empirical research was conducted using the EmpAt scale of Berthon et al. (2005) to test employer attractiveness among Italian people entering the workforce. Generational differences were investigated. Then, qualitative research was done to explore the reasons of respondents. A contribution from employers and employees’ opinions were collected. Results were compared with those of other scholars to validate them and stress the major differences. The study contributes to the field by giving useful results to better customize employer branding strategy to the respect of generational perspectives.
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Del, Giudice Piera. "Traduzione di brani di Nizar Qabbani nel suo periodo spagnolo. Suggestioni di Al-Andalus." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2014. http://amslaurea.unibo.it/7161/.
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Il presente elaborato consiste nella traduzione dalla lingua araba alla lingua italiana di alcuni brani poetici dell'autore siriano Nizar Qabbani. Si tratta in particolare dei testi Aurāq Isbāniya, (Diari spagnoli), Ahzān fi-l-Andalus (Tristezze in Al-Andalus), Gharnāṭa (Granada). I temi principali di queste poesie sono delle suggestioni della Spagna e soprattutto la nostalgia sentita dall'autore, nel suo nazionalismo arabo, per l'antico califfato di Al-Andalus.
L'elaborato è diviso in cinque sezioni:
1. Introduzione: spiegazione del tema centrale dei brani tradotti.
2. L'autore. Breve biografia e opera: un'introduzione sulla vita e la produzione artistica di Nizar Qabbani.
3. Traduzione e testo originale: parte centrale dell'elaborato, la traduzione dei poemi con testo originale arabo a fronte.
4. Commento di traduzione: esposizione di scelte e strategie traduttive che sono state seguite per la realizzazione del lavoro.
5. Bibliografia. Tutti i testi consultati per la stesura dell'elaborato.
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Lin, Shen-Yuan, and 林聖淵. "AD Message Analysis on the Brands Preferred by Different Generations: A Suggestion to Brand Rejuvenation." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/52420118440758763109.
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碩士<br>國立交通大學<br>傳播研究所<br>94<br>There are two important segments of young and mature consumers in the market (Moses, 2000; Gillon, 2004). The rise of the phenomenon of brand rejuvenation make the issue how to communicate with different stakeholders hot, in addition, the difference of the messages conducted for specific target remains questionable.In present, the distinction between young and mature targets is still obscured. Therefore, generation analysis is conducted to help clarify them. And the difference of the messages which were executed will be tested through the method “content analysis”.
The purpose of this study includes:
1. Systematic distinction between young and mature targets.
2. To confer the difference between the brands preferred by different generations.
3. In the process of brand rejuvenation, which ad message elements are suggested to the brand managers to communicate with young generation?
4. In the process of brand rejuvenation, which ad message elements are suggested to the brand managers to communicate both of the generations?
The database of E-ICP in 2006 was conducted to develop the independent variable “The brand preferred by young generation” and “The brand preferred by mature generation”. 285 young brands and 189 mature brands were collected, the total samples of brand are 474.
The study shows that, in the portion of culture value, the brand preferred by young generation is significant higher than the mature on “Individualism”, but lower on “Power Distance” and “Collectivism”, and the two brands are no significant on “Uncertainty Avoidance”, “Masculinity” and “Femininity”. At Internationalization, the brand preferred by young generation is significant higher on foreign language. At brand personality, the young is significant higher than the mature on “Excitement” and “Elegant”, but lower on “Sincerity” and “Competency”. At the last part of endorser, the young is significant higher than the mature on “The celebrity preferred by the young” and “Visual Character”, and both are no significant on the others. Besides, the suggestions to brand rejuvenation are proposed according to the result.
Books on the topic "Brand Suggestion"
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Schwadron, Hannah. Punk Porn Princess Joanna Angel and the Rise of Jewess Raunch. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190624194.003.0006.
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This chapter transitions from mainstream film to the adult film industry, highlighting the punk porn and XXX parody of popular Jewish porn star and director Joanna Angel. As Angel leads an altporn phenomenon, she exemplifies the salability of the Sexy Jewess who sells sex outright. Her Burning Angel brand of Jewish joke-work builds on the emboldened platforms of neoburlesque striptease while nodding to the ironic suggestion of sex in mainstream comedy and its horrible sin when seen in Hollywood plots. Powered by their success as hard-core sex, Angel’s performances play with the liberatory potential of Jewess raunch as a secular comic pulpit for distinctly commercial ends.
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Westphal, Nicklas. Global Branding. Suggestions to Get into the Interbrand Top 100 Brands List. GRIN Verlag GmbH, 2017.
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Davison, Annette. Title Sequences for Contemporary Television Serials. Edited by John Richardson, Claudia Gorbman, and Carol Vernallis. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199733866.013.0036.
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This article appears in theOxford Handbook of New Audiovisual Aestheticsedited by John Richardson, Claudia Gorbman, and Carol Vernallis. This chapter focuses on the main title sequences of recent television serials commissioned by the North American premium cable channel Home Box Office. At around 90 seconds’ duration, these sequences buck the trend much in evidence elsewhere on television of minimizing such elements drastically and placing such identifiers later in the show. An exploration of the functions and characteristics of television title sequences is followed by an introduction to commercial television marketing and approaches to the audiovisual. The chapter then provides detailed analyses of the title sequences forThe Sopranos(1997-2007), with music by Alabama3/A3 (“Woke Up This Morning”) andSix Feet Under(2001-05), with music by Thomas Newman. The relationship between the aesthetic character of the sequences and the institutional context of the serials in question is explored, suggesting that such sequences function as signifiers of the commissioning channel's brand identity.
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DeMello, Margo. Feet and Footwear. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400650390.
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Take a walk in someone else's shoes in this fascinating examination of shoes and feet around the world! This one-of-a-kind A-Z reference work contains over 150 fascinating entries and intriguing sidebars that look at feet and adornment of feet across the many cultures of the world throughout time. A wide range of international and multicultural topics are covered, including foot binding, fetishes, diseases of the foot, customs and beliefs related to the foot, shoe construction, myths and folktales featuring feet or shoes, the history of footwear, iconic brands and types of shoes, important celebrities associated with shoes, and the types of footwear worn around the world. This exhaustive compilation is ideal for students and general readers interested in the human body, fashion, and medicine, and even scholars looking for more in-depth coverage on the social and cultural uses of the body will find it as a useful starting point in their research. Cross-references, suggestions for further reading, and a full bibliography of print and electronic resources are valuable tools for all readers. Students can use this reference work to draw cross-cultural comparisons, as well as study the evolution of footwear in terms of social, religious, and ethnic parameters. Aside from iconic American brands and types of shoes, this volume will also look at how feet are treated and viewed around the globe: removing shoes upon entering a house, washing feet for religious purposes, giving feet the spa treatment, and covering feet up for social customs. Perfect for undergraduate and high school students studying anthropology and world culture.
Book chapters on the topic "Brand Suggestion"
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O’Connor, Peter. "Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands." In Information and Communication Technologies in Tourism 2021. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_13.
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AbstractWith loyalty programs increasingly used as a competitive method by hotel brands, this study investigates the relationship between program size/satisfaction and brand direct website performance. Analyzing a unique database of loyalty program statistics, traffic levels/sources and engagement metrics from the top 50 global hotel brands, we find that size matters, with larger programs performing better in terms of both traffic and engagement, suggesting that efforts by hotel brands to grow membership are appropriate. Similarly, program satisfaction positively impacts both traffic levels and engagement, suggesting that brands should also focus on ensuring that existing members are happy with program benefits and operations. These findings are consistent irrespective of brand level, suggesting that all types of hotel brands can profit from leveraging loyalty programs.
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Yang, Changzheng. "Conclusion and Suggestions." In Sharing Behavior of Brand Crisis Information on Social Media. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-6667-4_8.
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Shi, Yuanyuan. "Suggestions of Zuoling Ancient City Brand Marketing Based on Consumer Satisfaction Survey." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-538-6_20.
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Yajima, Masanori, Daiki Chiba, Yoshiro Yoneya, and Tatsuya Mori. "A First Look at Brand Indicators for Message Identification (BIMI)." In Passive and Active Measurement. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-28486-1_20.
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AbstractAs promising approaches to thwarting the damage caused by phishing emails, DNS-based email security mechanisms, such as the Sender Policy Framework (SPF), Domain-based Message Authentication, Reporting & Conformance (DMARC) and DNS-based Authentication of Named Entities (DANE), have been proposed and widely adopted. Nevertheless, the number of victims of phishing emails continues to increase, suggesting that there should be a mechanism for supporting end-users in correctly distinguishing such emails from legitimate emails. To address this problem, the standardization of Brand Indicators for Message Identification (BIMI) is underway. BIMI is a mechanism that helps an email recipient visually distinguish between legitimate and phishing emails. With Google officially supporting BIMI in July 2021, the approach shows signs of spreading worldwide. With these backgrounds, we conduct an extensive measurement of the adoption of BIMI and its configuration. The results of our measurement study revealed that, as of November 2022, 3,538 out of the one million most popular domain names have a set BIMI record, whereas only 396 (11%) of the BIMI-enabled domain names had valid logo images and verified mark certificates. The study also revealed the existence of several misconfigurations in such logo images and certificates.
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Drucker, Johanna. "Meta-Bibliography." In Buch-Aisthesis. transcript Verlag, 2022. http://dx.doi.org/10.14361/9783839461082-003.
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In this article, Johanna Drucker addresses the ways in which standard bibliographical description cannot account for the complex conditions of conception within which an artist's book is produced. Using three cases studies, works by Brad Freeman, Emily McVarish, and Felicia Rice, she demonstrates how an expanded approach to bibliography--meta-bibliography--would describe the larger field of materials related to an individual book. She concludes with suggestions for descriptive fields that could become part of bibliographical standards.
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Salvador, Rodrigo, Gabriela Aparecida Chapieski, Leandro Inagaki Oshiro, Eduardo Bittencourt Sydney, and Antonio Carlos de Francisco. "Screening Life Cycle Assessment of Thermoacoustic Panels from Agricultural Byproducts." In Lecture Notes in Mechanical Engineering. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-28839-5_76.
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AbstractThe objective of this study was to identify the main environmental impacts of thermoacoustic panels manufactured from agricultural byproducts and thereafter propose measures to improve the environmental performance of this product system. The life cycle assessment (LCA) technique was used to account for the environmental impacts in 10 impact categories. The environmental hotspots were the consumption of electricity at the manufacturing stage, and the use of wheat bran as main input. To improve the environmental performance of the system it was suggested the use of different feedstocks throughout the year, thus accounting for seasonality of agricultural byproducts. Another suggestion was to acquire more energy-efficient equipment, on their own or share the equipment with a partner, or acquire a specific energy mix from the local energy carrier or a third party.
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Di Domenico, Elisa. "Clausal types and syntactic subjects." In Language Faculty and Beyond. John Benjamins Publishing Company, 2023. http://dx.doi.org/10.1075/lfab.18.02di.
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In previous work (Di Domenico, 2020), I have analyzed the narrative productions of a group of Italian native speakers, in order to investigate whether the core assumption of the Position of Antecedent Hypothesis, proposed by Carminati (2002) for the resolution of intra-sentential pro in Italian, could be extended to the discourse level despite Carminati’s (2002, p. 306) claim to the contrary. The data suggested that, while pro was overwhelmingly the most attested anaphoric device, Discourse Referents were never introduced pre-verbally; the data, however, also revealed that Discourse Referents introduced as non-subject constituents were restated in subject position for subsequent resumption (through a pseudo-relative, a subject relative or an Accusative + Infinitive clause). This led to the conclusion that the core assumption of the Position of Antecedent Hypothesis could be maintained at the discourse level as well: in Italian pro looks for an antecedent in Spec, IP also inter – sententially. The present work addresses the same question in Greek, which is, as Italian, a null-subject language, and compares the Greek results to the Italian ones of the previous work. The analysis reveals that things work in part differently in the two languages, given that the pre-verbal subject position is frequently employed for the introduction of brand new Discourse Referents in Greek, contrary to Italian. Restatement in subject position, however, modulo some differences concerning the clausal types attested in the two languages, still holds whenever Discourse Referents are introduced as non-subject constituents, suggesting that pro looks for an antecedent in Spec, IP in Greek as well as in Italian.
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Neri, Veronica. "Homo Consumens, Amidst Advertising and ‘Sports’ Fast Fashion. The Role of Ethics in Marking Out the Vulnerability of Consumers." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_15.
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AbstractNowadays, with the Internet and the algorithmic machines, not only has fashion advertising become ubiquitous and engaging, advertising media has also become a paragon for other communicative languages. The relationship between fashion and advertising has certainly implemented the sales and visibility of lots of brands but it has also boosted consumerism as a guide for our buying decisions. Such consumerism-centred phenomenon has paved the way to the development and success of fast fashion, making people free to experiment with their own identity and suggesting new choice criteria. Such a dimension will be brought into focus by exploring the advertising of (fast) fashion for the promotion of psychophysical wellbeing. Post pandemic crisis and the strengthening of people’s central role and responsibility in personal and collective health, a lot more attention has been paid to wellbeing and therefore to body care. Some areas of fashion have tapped into the new vulnerabilities of today’s consumers and have boosted not just the consumption of goods and activities that promote psychophysical wellbeing, but also a lifestyle that is about not “consuming” the body and opting instead for long-term wellbeing, thus prompting people to reflect on the role of fashion experiences and on their own choices in a conscious, self-directed way.
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West, Douglas, John Ford, Essam Ibrahim, and Matteo Montecchi. "Branding strategies." In Strategic Marketing. Oxford University Press, 2022. http://dx.doi.org/10.1093/hebz/9780198856764.003.0007.
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This chapter focuses on branding strategies, presenting a series of suggestions to help the brand strategist to create, maintain, and enhance this valuable company asset. A brand is a ‘name, term, sign, symbol (or a combination of these) that identifies the maker or seller of the product’. It allows the consumer to develop a relationship with a product/service. Strategic brand management requires a sophisticated understanding of, first, industry cost structure, brand efficiency, and brand profitability, and second, consumer perceptions of brands and the potential for differentiation and sustainable competitive advantage. The chapter then looks at some examples of the strongest brands in the market, before reviewing various tools and techniques used in branding. It also considers some of the latest thinking regarding brands: scent branding and brand vulgarity.
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Kettley, Sarah. "On Not Designing Tools." In Encyclopedia of Human Computer Interaction. IGI Global, 2006. http://dx.doi.org/10.4018/978-1-59140-562-7.ch065.
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The reader is no doubt well aware of HCI’s emphasis on the analysis of systems in which the computer plays the role of tool. The field encompasses positivist and pragmatic approaches in analyzing the products and the trajectories of use of technology (Coyne, 1995; Ihde, 2002; Preece et al., 1994), and many useful guidelines for the design of task-oriented tools have been produced as a result. However, use value and efficiency increasingly are leaving consumers cold; society has always needed things other than tools, and expectations of personal digital products are changing. Once utilitarian, they are now approached as experience, and Pat Jordan, for example, has successfully plotted the progression from functionality to usability to pleasure (Jordan, 2000). A precedent set by the Doors of Perception community (van Hinte, 1997) has seen slow social movements becoming more prevalent, design symposia dedicated to emotion, and traditional market research challenged by the suggestion that the new consumer values something other than speed and work ethics. This search for authenticity appears to be resistive to demographic methodologies (Boyle, 2003; Brand, 2000; Lewis & Bridger, 2000) yet underpins important new approaches to sustainable consumption (Brand, 2000; Bunnell, 2002; Csikzsentmihalyi & Rochberg-Halton, 1981; Fuad-Luke, 2002; van Hinte, 1997). The next section introduces pragmatic and critical approaches to HCI before examining the importance of the artwork as authentic experience.
Conference papers on the topic "Brand Suggestion"
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He, Jie, and Peter F. Ellis. "Investigation of Field Failure of a Zinc Phosphate Coated UNS G61500 Disc Spring Steel Exposed to a Hydraulic Fluid Using Electrochemical Methods." In CORROSION 2021. AMPP, 2021. https://doi.org/10.5006/c2021-16853.
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Abstract The malfunction of a hydraulic system on an offshore production platform was traced to environmentally assisted cracking (EAC) of a zinc phosphate conversion coated UNS G61500(1) disk spring steel. The hydraulic fluid in the affected equipment (Fluid B) was an aqueous ethylene glycol (EG) with a brand-specific proprietary inhibitor package and it caused EAC of the equipment at approximately 50°C. Other hydraulic systems (Fluid C) using a different inhibitor package had not experienced any similar failures as of the incident field investigation. Hydrogen embrittlement (HE) was considered as one possible cause of the observed cracking. In this work, multiple electrochemical tests were conducted to characterize the electrochemical behaviors of the conversion coated disk spring steel in a benchmark EG hydraulic fluid without additives added, Fluid B, and Fluid C. It is found, in 50°C-Fluid B, the hydrogen evolution reaction (HER) threshold potential for the disc spring steel was determined as -0.7 Vsce, more positive than that obtained (-1 Vsce) from 50°C-Fluid C, suggesting HER on the steel immersed in Fluid B was more feasible than in Fluid C. The well-coated steel in Fluid B showed open circuit potential (OCP) higher than the respective HER threshold potential (-0.7 Vsce,) at 50 °C, indicating the HER and the related HE of the steel may not occur. However, If the conversion coating degraded and lost corrosion protective property, the OCP could drop below the HER potential and possibly induce HE.
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Zhang, Ximeng, and Yu Sun. "Brand Name: An Intelligent Mobile-based Environmental Protection Rating and Suggestion Platform using Artificial Intelligence and Text Recognition." In 4th International Conference on Machine Learning & Applications (CMLA 2022). Academy and Industry Research Collaboration Center (AIRCC), 2022. http://dx.doi.org/10.5121/csit.2022.121105.
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Recycling is an essential measurement to change waste into reusable material. In the US, only about 30% of solid wastes are properly recycled, compared to other developed countries such as Northern Ireland (50.6%), Japan (50%), Schotland (46.9%), Wales (56.9%), it is much lower. However, in the US, the amount of solid waste disposal has increased in the past decade, which leads to air pollution, water pollution, soil pollution and solid waste is also a cause of many diseases. Specifically, it is noticed that many people have difficulty realizing how well they are doing in the process of recycling. Therefore, an app based on dart language is created to check how well people recycle through a scoring system and collect data from grocery receipts to see if the app can help make the consumers’ receipts full of more recyclable items. And it is hypothesized that this app can increase efficiency in recycling and promote people to encourage individuals to use more recyclable items. A clear trend in my data of scores gained from my family grocery receipt each week shows that the amount of recyclables increase as the weeks go by since the number from the app did increase. The number I get from recycling pops up in my head as I do the weekly grocery shopping with my family and reminds me to buy more recyclable items. The app is proven helpful and does increase recycling efficiency to 95%. The product, as an app, will be widely used by smartphones.
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Madlenak, Radovan, Lucia Madlenakova, Henrietta Nagy, and Gyorgy Neszmelyi. "Experimental testing of consumer brand engagement: evaluating high-value technology brands through eye tracking methodology." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf077.
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This study examines the impact of brand recognition on consumer decisions in the technology sector, using the eye-tracking technology to assess engagement with top technology brands. In an increasingly saturated market, brands play a crucial role in differentiating products and services, guiding consumer choices by offering trust, quality, and emotional engagement. By categorizing brands and examining their functions – ranging from recognizability to differentiation – the research highlights the significance of technology brands in the global economy. Employing the SMI Eye Tracking System REDn, the study analyzes the visual engagement of young consumers aged 15 to 26 with the logos of the 20 most valuable technology brands. Metrics such as dwell time, average revisits, and fixation rates indicate a marked preference for brands like Apple, Adobe, and Cisco, demonstrating the strong influence of brand strength on technology consumers’ behaviour and preferences. The findings emphasize the critical importance of branding in the technology sector and its role in shaping consumer acceptance. The use of the eye-tracking technology offers innovative insights into consumer preferences, suggesting strategic implications for technology brands aiming to attract and retain the influential demographic of digital natives.
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Dharmaraj, J., and S. Rahini. "The Impact of AI-Powered Recommendation Systems on Customer Purchase Behavior and Brand Loyalty." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch009.
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This study investigates how AI-powered recommendation systems (ARS) in mobile apps of international food brands like KFC and Domino's affect customer behavior, satisfaction, and loyalty. ARS uses advanced machine learning to provide personalized, accurate, and timely recommendations, enhancing customer experiences and engagement. The research reveals that ARS significantly influences purchasing patterns, leading to more frequent and larger orders. It also contributes to higher customer satisfaction and trust. By offering tailored suggestions, ARS acts as a bridge between customer engagement and brand loyalty, improving decision-making and creating value for businesses. However, the study emphasizes the importance of addressing ethical concerns, particularly data privacy and transparency, to maintain consumer trust. Overall, this research provides valuable insights into how AI can be strategically used to advance digital retail practices.
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Zhimin, Jiang. "CHALLENGES AND OPPORTUNITIES OF BRAND COMMUNICATION FOR SMALL AND MEDIUM TEA ENTERPRISES IN THE ERA OF DIGITAL TRANSFORMATION--ACASE STUDY OF GUIZHOU PROVINCE,CHINA." In THE 2023 INTERNATIONAL CONFERENCE ON CREATIITY, MANAGEMENT, EDUCATION, TECHNOLOGY AND SCIENCES. EDUCATION STUDIO, 2023. http://dx.doi.org/10.62788/qltlvy3.
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Digital transformation poses various opportunities and challenges for the brand communication of small and medium-sized enterprises (SMEs) in the tea industry. This qualitative study aims to identify the problems that tea SMEs encounter in their brand communication and to propose strategies and suggestions for improvement. The study finds that tea SMEs have a relatively low level of awareness and understanding of brand communication, and they fail to recognize the changes in the market, communication channels, media, and consumers brought by digital transformation. Consequently, their brand communication concepts and strategies are outdated and ineffective, and they need to be revised and updated. The study suggests that tea SMEs should adapt their brand communication to the current media environment of digital transformation by shifting their communication marketing focus, delivering more distinctive and relevant communication content, and addressing the diverse needs of different consumer segments. These measures can help enhance their brand awareness and brand competitiveness in the digital era.
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Gingerich, Alexa, and Antonia Conti. "Efficacy of Current Sanitation Recommendations at Reducing Rates of Toxic Shock Syndrome in Menstruating Women Using a Menstrual Cup." In 28th Annual Rowan-Virtua Research Day. Rowan University Libraries, 2024. http://dx.doi.org/10.31986/issn.2689-0690_rdw.stratford_research_day.20_2024.
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Introduction: Menstrual toxic shock syndrome (mTSS) is a rare but serious complication associated with the prolonged use of intra-vaginal menstrual products. Significant research has been aimed at reducing incidence of mTSS that has resulted in proven sanitary practices. Reusable menstrual products have become increasingly appealing to consumers due to cost savings as well as the feel-good notion that comes with reducing waste. It is unclear if hygiene recommendations for menstrual cups are as efficacious at preventing the incidence of menstrual toxic shock syndrome when compared to that of tampons. Methods: A database search was conducted using PubMed, Medline, and Embase to review literature published after 1978. Specifications outlined in existing publications relating to menstrual cups and mTSS that have been found to reduce incidence of mTSS were chosen and analyzed for consistency in instructions for use of the top 5 most popular menstrual cup brands. Results: Of the five brands analyzed according to recommendations aimed at reducing mTSS in women using menstrual cups, only one brand met 3/5 recommendations. Discussion: MC hygiene protocols should be updated based on the suggestions presented in the reviewed literature in order to further prevent incidence of mTSS. Popular MC brands fall short of these recommendations most frequently in sizing, insertional instruction, and cleansing. Conclusion: The CDC guidelines lack clear guidance on hygiene measures for menstrual cups and need to be updated with specific information gleaned from research. Further studies should continue to examine the relationship between MCs, tampons, and mTSS.
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"Analisis Social Media Marketing Dan Brand Image Terhadap Customer Response (Studi Kasus Pada Umana Bali, LXR Hotels And Resort Pasca Rebranding)." In Maritime Business Management Conference. Politeknik Perkapalan Negeri Surabaya, 2024. https://doi.org/10.33863/mbmc.v3i1.3231.
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This study aims to analyze the influence of Social Media Marketing and Brand Image on Customer Response at Umana Bali, LXR Hotels and Resorts, following their rebranding. The research method used is a quantitative approach with a descriptive causal research type. Data were collected through questionnaires distributed to customers who follow Umana Bali’s Instagram accounts. The findings reveal that Social Media Marketing and Brand Image have a significant impact on Customer Response. Multiple linear regression analysis shows that these two variables simultaneously contribute significantly to the variability of Customer Response. These findings emphasize the importance of social media marketing strategies and brand image management in creating a positive customer experience. This study provides practical insights for the hospitality industry, particularly Umana Bali, to continuously optimize digital marketing strategies and strengthen brand image to enhance customer loyalty and purchase intent. Suggestions for future research include exploring new social media platforms and conducting comparative studies with other companies to examine broader effectiveness.
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Elrod, Cassandra C., Katie Grantham Lough, and Kevin Adams. "Assessing the Viability of an Interdisciplinary Design Engineering Program via a Branding Method." In ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/detc2009-87527.
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This paper presents the brand status of the Interdisciplinary Engineering (IDE) degree program at Missouri University of Science and Technology (Missouri S&T), formerly the University of Missouri-Rolla (UMR). The IDE degree was founded in 2005 at UMR to meet the emerging need to provide considerable flexibility to students allowing them to construct programs of study in areas of interest while maintaining a solid and rigorous foundation in mechanics, thermal science, electrical networks and linear systems. Students are able to pursue studying the latest technological fields through a collection of “tracks” enabled by the flexibility of the curriculum. This modern degree program houses energetic motivated students interested in a variety of disciplines from product design and amusement park fundamentals to industrial automation and control. The first students graduated the IDE program in December 2007. This facilitated the evaluation of IDE’s current brand status, preparation of its future marketing plans, and sharing these findings with other universities interested in increasing student retention and broadening their demographic of engineering students. This paper presents the brand status of the IDE BS degree among prospective and current students, academic faculty, and industry and weighs it against the original implementation plan proposed in 2005 at the inception of the program at Missouri S&T. This brand management study provides the current perception of the new degree program and suggestions improving the perception IDE has as a field of engineering.
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Rajapaksha, Ashani, Damith Sumanasinghe, Tharushi Dharmasiri, Ayesha Dasanayake, Nisha Jayasuriya, and Punmadara Jayasinghe. "Social Media Referral Marketing and Consumer Engagement in Sri Lanka's Cosmetics Industry: Unravelling the Moderating Impact of Social Ties." In Proceedings of the 2nd International Conference on Sustainable & Digital Business. SLIIT Business School, 2023. https://doi.org/10.54389/wipj4147.
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The aim of this research is to examine the influence of many variables, including brand, rewards, and celebrity endorsement, on consumer participation in social media referral marketing campaigns in the cosmetic sector. Furthermore, this study investigated the moderating effect of social ties on the influence of these factors on consumers' propensity to participate in referral marketing initiatives. A self-administered survey questionnaire was utilized to collect a total of 384 responses from individuals in Sri Lanka who utilize WhatsApp, Instagram, Facebook, and Linkedin. The researchers employed a convenience sampling strategy to choose the sample. The researchers conducted the final data analysis utilizing a structural equation model. The findings of this study indicate that the influence of brand and rewards on customer willingness to participate is greater compared to the impact of celebrity endorsement. Furthermore, based on the findings, it can be concluded that the presence of a social tie moderates only the impact of brand on customer willingness to participate, and it does not moderate the impact of rewards and celebrity endorsement on customer willingness to participate. This study corroborates certain findings from prior research while also presenting contradictory outcomes. Implications and suggestions for future research are discussed. Keywords: Cosmetic Industry, Referral Marketing Programs and Social Media Referral Marketing.
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Elias, Larissa, and Maria Luisa Garrido. "The conception of “fashion-sculpture” in Rei Kawakubo’s costumes for the choreography “Scenario”(1997)." In LINK 2021. Tuwhera Open Access, 2021. http://dx.doi.org/10.24135/link2021.v2i1.118.
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“The Rei Kawakubo's fashion-sculpture” is an ongoing Master's project, developed at the Postgraduate Program in Visual Design at the Federal University of Rio de Janeiro. The research is centered on the study of the costumes (and its relationship with movements and spatiality) created by the japanese fashion designer Rei Kawakubo for the dance performance “Scenario” (1997), by the american dancer and choreographer Merce Cunningham (1919-2009). The costumes were adapted from the spring-summer Collection “Body meets dress, dress meets body”, designed by Rei and launched by her brand Comme des Garçons in 1997. Rei Kawakubo is appointed as one of the most important conceptualist fashion designers of contemporary. Visionary, avant-garde, timeless, are some of the adjectives attributed to her. Her work is also called anti-fashion. Through a series of visual deconstructions, her creations address – directly or indirectly – themes such as feminism and gender identity. The “Body meets dress, dress meets body” Collection and the costumes of “Scenario” invest in an aesthetic that explores unusual possibilities of relationships between body and dress; an aesthetic which aims to deform the forms. At play, ideas that problematize the conventional contours and movements of the body: disproportionate volumes, silhouette misalignments, inversions of perspective, asymmetries, automatism, blurring of boundaries between body and dress, dress as an object. In this arena the suggestion of the notion of “fashion-sculpture” is born. A notion that is intended to be formulated from the work and for the understanding of the work. The investigation is developed from case study methodologies combined with a process of practical experimentation, which takes place simultaneously in the fields of art and design. In the scope of theoretical reflections it is proposed an approximation with the understanding of sculpture as a compound of sensations according to the Deleuze and Guattari conception in the essay “Percept, affect and concept”. The research seeks to establish a connexion between the sculptural compositions produced by the body-costume ensemble in Cunningham's choreography and the symbolic image of a stone sculpture that is at the origin of the concept of Über-Marionette designed by Gordon Craig. Finally, we try to think about possible relationships between the shapes of the costumes and some characteristic aspects of the grotesque body, such as ambivalences, oppositions, irregularities, described by Mikhail Bakhtin in his concept of grotesque realism. The costumes of the “Scenario” dance performance – in which the highlighted aspects can be observed exemplarily – are a strong expression of the idea of “fashion-sculpture”. In this communication, fragments of the show will be presented. In them, it can be seen that the alignment of the dancers, in pairs or trios, reconfigures in the space the volume composed of body and dress. The clothes created by Kawakubo for the Collection proposed the redesign of the body. This proposal is radicalized in the choreography: with the movement of the body-dress set in space, distortions and ambiguities are intensified. Theatricality is introduced and dramatic sculptural compositions are formed. With the theatrical game, the object function of the garment is also evidenced.