Academic literature on the topic 'Brand'
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Journal articles on the topic "Brand":
CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (June 30, 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Lhotáková, Markéta. "The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands." Studia commercialia Bratislavensia 5, no. 19 (December 1, 2012): 434–48. http://dx.doi.org/10.2478/v10151-012-0009-4.
Molinillo, Sebastian, Arnold Japutra, Bang Nguyen, and Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty." Marketing Intelligence & Planning 35, no. 2 (April 3, 2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Yang, Grant, and Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies." Business Prospects 3, no. 1 (June 1, 2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Barnet, Katherine, and Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities." International Journal of Online Marketing 6, no. 3 (July 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Chepchirchir, Josphine, and Mark Leting. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya." International Journal of Management Science and Business Administration 1, no. 11 (2015): 7–14. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.111.1001.
Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love." Korea International Trade Research Institute 19, no. 1 (February 28, 2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Lieven, Theo, and Christian Hildebrand. "The impact of brand gender on brand equity." International Marketing Review 33, no. 2 (April 11, 2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.
Becheur, Imene, Oula Bayarassou, and Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship." Global Business Review 18, no. 3_suppl (April 20, 2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.
Chang, Joseph W., and D. Steven White. "The adverse effects of inferior innovations." Management & Marketing 12, no. 3 (September 1, 2017): 361–75. http://dx.doi.org/10.1515/mmcks-2017-0022.
Dissertations / Theses on the topic "Brand":
Teah, Hui Min. "Brand mimicry of luxury brands." Thesis, Curtin University, 2013. http://hdl.handle.net/20.500.11937/70365.
Repo, Jesper. "Brand Culture : Between consumers and brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.
Zetterberg, Martin, Pontus Davidsson, and Mathias Johansson. "Brand Equity for Service Brands Online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.
Sjöstedt, Anna, and Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.
Sengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market." UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.
Miesenberger, de Morais Daniel, and Annemarie Snellman. "Varumärken - Varför har företag problem med dem? : En studie i vilka problem varumärkesbyråer identifierar som vanliga hos kundföretag och varför." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173228.
Motter, Junior Mario Divo. "A prospective study on the dimensions of global brands, brand equity and brand value." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16578.
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This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global marketplace dynamically increases, there are theoretical and empirical challenges concerning the global brands that ask for more branding researches, trying to tune and to contextualize meanings and attributes. Thereafter, the thesis intends to provide a discussion about the industry and country-of-origin effects (and their interactions) on the brand value and the firm market value. Finally, the thesis offers an interesting comparison about the practitioners’ perspectives on the dimensions of global brands, the brand equity and the brand value, branding and marketing, including highlights on the brand internationalization process. The thesis offers a general approach on the extant literature in the first chapter, and a specific literature review for each other chapter.
Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
Rudinski, Sanja. "Consumer Perception of Brand Personalization : Adbusters as Anti-Brand." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10149.
Li, Xiaolian, and 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.
Books on the topic "Brand":
Ahluwalia, Rohini, and Barbara Loken. Brands and Brand Management. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.
Zanden, Monique van der. Brand! Brand! Tilburg: Zwijsen, 2007.
A, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.
Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.
Earls, Mark, and Merry Baskin. Brand new brand thinking. London: Kogan Page, 2002.
Green, Joey. Joey Green's magic brands: 1,185 brand-new uses for brand name products. Emmaus, PA: Rodale, 2001.
Book chapters on the topic "Brand":
Rao, Akshay. "Brand Alliances." In Brands and Brand Management, 43–62. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-5.
Brown, David M., and Alexander Thompson. "Brands and Brand Management." In Essentials of Marketing, 175–201. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-10.
Ahluwalia, Rohini, and Andrew M. Kaikati. "Traveling the Paths to Brand Loyalty." In Brands and Brand Management, 63–90. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-6.
Shiv, Baba, and Antoine Bechara. "Revisiting the Customer Value Proposition: The Power of Brand Emotion." In Brands and Brand Management, 189–206. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-13.
Gürhan-Canli, Zeynep, and Anne Fries. "Branding and Corporate Social Responsibility (CSR)*." In Brands and Brand Management, 91–110. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-7.
O'Guinn, Thomas C., and Albert M. Muniz. "Toward a Sociological Model of Brands." In Brands and Brand Management, 133–56. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-10.
Park, C. Whan, Deborah J. MacInnis, Xavier Drèze, and Jonathan Lee. "Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-Based Brand Equity*." In Brands and Brand Management, 159–88. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-12.
Erdem, Tülin, and Joffre Swait. "Utility-Based Models of Brand Equity." In Brands and Brand Management, 207–30. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-14.
Loken, Barbara, Christopher Joiner, and Michael J. Houston. "Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research*." In Brands and Brand Management, 11–42. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-4.
Baird, Stephen R. "Brands and Trademarks: The Legal Implications of Branding*." In Brands and Brand Management, 271–92. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-17.
Conference papers on the topic "Brand":
Raposo, Daniel, Ricardo Correia, Rogério Ribeiro, and João Neves. "Brand Marks' performance in digital media." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003531.
Sudjianto, Agus, and Kevin Otto. "Modularization to Support Multiple Brand Platforms." In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.
Kim, Hye-Shin, and Eunjoo Cho. "Brand Authenticity and Self-Brand Congruence: A Conceptual Approach to Understanding Fashion Brands." In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15838.
Putri, Annisa Dieni Eka, Indarini, and Dudi Anandya. "The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty." In Proceedings of the 16th International Symposium on Management (INSYMA 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.
CATANĂ, Ştefan-Alexandru, and Andreea BARBU. "THE UNITED STATES OF AMERICA’S MOST VALUABLE BRANDS IN THE PERIOD 2021-2023." In International Conference of Management and Industrial Engineering. Editura Niculescu, 2023. http://dx.doi.org/10.56177/11icmie2023.32.
Paananen, Tiina, Lauri Frank, and Tiina Kemppainen. "Customer-Brand Relationships in the Context of Digital Brands." In Digital Restructuring and Human (Re)action. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.4.2022.31.
Unurlu, Çiğdem, Ayşe Akyol, and Dilek Altaş. "The Relationships between Destination Brand Image, Destination Brand Loyalty and Word of Mouth Behaviour." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00831.
Shi, An, Gao Liang, and Wang Jian. "Corporate Brand Cube: Building Strong Corporate Brands." In 2006 International Conference on Management Science and Engineering. IEEE, 2006. http://dx.doi.org/10.1109/icmse.2006.314004.
Gröner, Patrick M., and Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements." In 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.
Molinillo, Sebastian, and Arnold Japutra. "RESPONSIBLE VS. ACTIVE BRANDS? A PRELIMINARY EXAMINATION OF BRAND PERSONALITY ON CONSUMER-BRAND RELATIONSHIPS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.04.01.
Reports on the topic "Brand":
Doraiswamy, Dilip, and Kittichai Watchravesringkan. Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1499.
Lu, Jinzhao, and Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.
Marshak, Ronni. Brand Loyalty. Boston, MA: Patricia Seybold Group, October 2011. http://dx.doi.org/10.1571/psgp10-06-11cc.
Alviarez, Vanessa, Thierry Mayer, and Keith Head. Research Insights: How Do Changes in Brand Ownership Affect Competition and Consumer Welfare? Inter-American Development Bank, August 2023. http://dx.doi.org/10.18235/0005099.
Childs, Michelle L., and Byoungho Jin. Successful Brand and Retailer Collaborations: Does Brand Familiarity Matter? Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1473.
Childs, Michelle, and Byoungho Jin. The Effect of Brand Extension Strategy and Brand Level on Urgency to Buy and Brand Dilution. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-923.
Tasseff, Sarah, Daniel Judge, David Lockwood, and Michael Nudelman. Recruitment Brand Guidelines. Office of Scientific and Technical Information (OSTI), March 2021. http://dx.doi.org/10.2172/1768449.
Tasseff, Sarah, and Alexa Verardo. Environmental Brand Guidelines. Office of Scientific and Technical Information (OSTI), February 2022. http://dx.doi.org/10.2172/1844100.
Son, Jihyeong, and Young-A. Lee. Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-120.
Kim, Hye-Shin, and Michelle Ma. Consumer and Brand Factors that Influence Perceptions of Green Brand Extensions. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-933.