Relevant bibliographies by topics / BRAND24

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'BRAND24'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "BRAND24"

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Lupa-Wójcik, Iwona. "INTERNAL COMMUNICATION IN A VIRTUAL ORGANIZATION EXEMPLIFIED BY BRAND24." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 20, no. 1 (March 31, 2019): 171–86. http://dx.doi.org/10.5604/01.3001.0013.2429.

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Modern organizations face many challenges in the field of internal communication, which would include all employees, regardless of their position in the structure. Virtual organizations require the use of various types of modern communication tools, thanks to which it is possible to exchange knowledge and information within the company. The aim of the article is to present the internal communication model in a virtual organization. An integral part of this model will be the presentation of various communication tools used within the organization. As a research method one used case study of Brand24 (polish company in IT sector).
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Ceglińska, Anita, and Katarzyna Kopeć-Ziemczyk. "Wpływ kampanii politycznej w mediach społecznościowych na zachowania wyborcze młodych Polaków." Studia Medioznawcze 1 (March 1, 2016): 57–70. http://dx.doi.org/10.33077/uw.24511617.ms.2016.64.490.

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Niniejsza praca jest próbą analizy oddziaływania praktyk komunikacyjnych w mediach społecznościowych prowadzonych przez ugrupowania polityczne i ich wpływu na motywacje i zachowania wyborcze pokolenia Y. Artykuł powstał w oparciu o wyniki badania „Wybory z perspektywy młodych” przeprowadzonego w październiku 2015 r. przez agencję Odyseja Public Relations przy współpracy z Mobile Institute i Brand24. Badanie zrealizowano metodą CAPI na próbie 1341 polskich internautów powyżej 15. roku życia.
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Tjahyana, Lady Joanne. "Studi Netnografi Pola Komunikasi Jaringan Komunitas Cryptocurrency Dogecoin Pada Twitter." Jurnal Komunikatif 10, no. 1 (July 2021): 16–37. http://dx.doi.org/10.33508/jk.v10i1.3188.

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Cryptocurrency Dogecoin awalnya dianggap sebagai meme coin namun telah mengalami kenaikan nilai tukar sebanyak 800% pada Januari 2021 dan bertambah lagi sebesar 400% pada April 2021. Hal ini tidak lepas dari dukungan kuat dari komunitas cryptocurrency Dogecoin dan top public profiles pada media sosial Twitter. Penelitian ini menggunakan metode digital netnography untuk melihat pola komunikasi jaringan komunitas cryptocurrency Dogecoin di Twitter. Komunitas yang diteliti tidak terpusat pada akun komunitas tertentu namun meliputi seluruh akun Twitter yang aktif berdiskusi mengenai Dogecoin. Batasan penelitan adalah pada tanggal 1 April - 9 Mei 2021 bertepatan dengan beberapa peristiwa penting yang terjadi. Data yang digunakan adalah semua percakapan pada Twitter dengan kata kunci "Doge" dan diambil menggunakan social network analysis tools Brand24 dan Netlytic. Penelitian ini menemukan adanya 5 tipe interaksi yang merupakan pola komunikasi jaringan Dogecoin. Pola komunikasi yang ditemukan pada penelitian ini dapat memberikan masukan bagi pengembang Dogecoin dan cryptocurrency lainnya tentang pentingnya memberikan informasi yang dapat meyakinkan komunitas untuk tetap hold sebuah cryptocurrency. Kemudian pentingnya membina komunitas yang saling mendukung dan memberi semangat di antara anggota komunitas, dan pentingnya bekerjasama dengan top public profiles untuk memberikan keyakinan dan konfirmasi untuk mengatasi keresahan komunitas terkait volatility yang tinggi dari sebuah cryptocurrency.
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Sokolowski, Adam, and Maja Rosi. "Effective Ways of Content Creation in Disseminating Knowledge from Health and Safety Area." System Safety: Human - Technical Facility - Environment 1, no. 1 (March 1, 2019): 886–93. http://dx.doi.org/10.2478/czoto-2019-0113.

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AbstractIn the era of a digital transformation of the manner of presenting and distributing content determined by activeness of Internet users, there is a necessity to identify optimum content creation. This aspect is analysed both in the dimension of information as well as marketing strategies. An important element then is to determine both technological as well as behavioural reasons that influence the form of the disseminated information. The paper will present marketing formats of content creation in the processes of disseminating knowledge on health and safety. In this light the Author will also analyse the effectiveness of particular types of content. Classification and characteristics of content will be presented in it as well. The research will be supported by selected tools of internet analytics so as to identify the types of content transfer carriers and the scale of their impact (such as, for example, Google Trends, Google Planner, Ubersuggest, Buzzsumo, Brand24 itp). The presentation will also include expert industry reports that indicate the extent to which in a general grasp the presented creations are applied to formulate interdependencies of applying the identified contents in the scope of the issues related to health and safety. Identifying potential division lines within the content category will allow to formulate a profiled methodology of their application within this specialist area.
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Dwianto, Rahmad Agus, Achmad Nurmandi, and Salahudin Salahudin. "The Sentiments Analysis of Donald Trump and Jokowi’s Twitters on Covid-19 Policy Dissemination." Webology 18, no. 1 (April 29, 2021): 389–405. http://dx.doi.org/10.14704/web/v18i1/web18096.

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As Covid-19 spreads to other nations and governments attempt to minimize its effect by introducing countermeasures, individuals have often used social media outlets to share their opinions on the measures themselves, the leaders implementing them, and the ways in which their lives are shifting. Sentiment analysis refers to the application in source materials of natural language processing, computational linguistics, and text analytics to identify and classify subjective opinions. The reason why this research uses a sentiment case study towards Trump and Jokowi's policies is because Jokowi and Trump have similarities in handling Covid-19. Indonesia and the US are still low in the discipline in implementing health protocols. The data collection period was chosen on September 21 - October 21 2020 because during that period, the top 5 trending on Twitter included # covid19, #jokowi, #miglobal, #trump, and #donaldtrump. So, this period is most appropriate for taking data and discussing the handling of Covid-19 by Jokowi and Trump. The result shows both Jokowi and Trump have higher negative sentiments than positive sentiments during the period. Trump had issued a controversial statement regarding the handling of Covid-19. This research is limited to the sentiment generated by the policies conveyed by the US and Indonesian Governments via @jokowi and @realDonaldTrump Twitter Account. The dataset presented in this research is being collected and analyzed using the Brand24, a software-automated sentiment analysis. Further research can increase the scope of the data and increase the timeframe for data collection and develop tools for analyzing sentiment.
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Grzega, Joachim. "Eurolinguistischer Blick auf Willy Brandt – Frieden fördern durch Überwindung rhetorischer Grenzen." Roczniki Humanistyczne 69, no. 5 (June 16, 2021): 167–80. http://dx.doi.org/10.18290/rh21695-9.

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Eurolinguistyczne spojrzenie na Willy’ego Brandta – promowanie pokoju przez przezwyciężanie retorycznych granic Lata 1969-1971 są ważne w kontekście zakończenia „zimnej wojny”: wyznaczają początek i pierwsze sukcesy nowej polityki zagranicznej Willy’ego Brandta. Na podstawie deklaracji rządowych, tekstów umów, protokołów rozmów i wystąpień telewizyjnych w artykule pokazano, że jedną z „cegiełek” do sukcesu Brandta stanowi przezwyciężenie dotychczasowych granic retorycznych. Jego retoryka wyróżnia się: (1) szybkim wcielaniem słów w czyny, (2) świadomością specyficznych dla kultury słów-symboli, (3) tworzeniem nowych słów-symboli o pozytywnym wartościowaniu, (4) wariacją słów w zależności od adresata, (5) (dobrą) komunikacją z osobami sprawującymi władzę. 1969-1971 sind wichtige Jahre in der Beendigung des Kalten Krieges: Beginn und erste Früchte der neuen Auslandspolitik Willy Brandts. Anhand von Regierungserklärungen, Vertragstexten, Gesprächsprotokollen und Fernsehansprachen wird exemplarisch gezeigt, dass ein Baustein für den Erfolg Brandts in der Überwindung bisheriger rhetorischer Grenzen liegt. Seine Rhetorik zeichnet sich aus durch: (1) zeitnahes Umsetzen von Worten in Taten, (2) Bewusstsein um kulturspezifische Symbolwörter, (3) Schaffen neuer positiver Symbolwörter, (4) adressatenbewusste Wort-Variation, (5) (gute) Kommunikation zu Machtinhabern.
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Markevičiūtė, Lina. "Informaciniai kokybės vadybos sistemos brandos veiksniai." Informacijos mokslai 49 (January 1, 2009): 7–30. http://dx.doi.org/10.15388/im.2009.0.3322.

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Sėkmingas kokybės vadybos sistemos funkcionavimas, nuolatinis sistemos tobulinimas, skatinantis sistemos brandą, nėra savaiminis reiškinys. Siekdamos kokybės vadybos sistemos brandos organizacijos privalo sukurti tam tinkamas sąlygas: identifikuoti brandos veiksnius ir rūpintis tinkama jų įtaka. Informaciniai veiksniai yra priskiriami prie veiksnių, lemiančių kokybės vadybos sistemos brandą, kategorijos. Tačiau iki šiol informacinių veiksnių visuma, daranti įtaką kokybės vadybos sistemų brandai, nėra identifikuota remiantis informacijos mokslų teorine baze. Nepakankamai apibrėžtos ir veiksnių charakteristikos, užtikrinančios tinkamą įtaką kokybės vadybos sistemoms. Per didelė entropija šiais klausimais lemia, kad organizacijos nesugeba sudaryti tinkamų sąlygų savo kokybės vadybos sistemų brandai. Įvardytos problemos skatina formuluoti tokį mokslinio tyrimo tikslą – identifikuoti kokybės vadybos sistemos brandos informacinių veiksnių visumą ir išaiškinti jų įtaką sistemos brandai.The information factors of quality management system maturityLina Markevičiūtė SummaryA successful functioning of the quality management system’ which determines its maturity, is not a self-contained phenomenon. To ensure quality management system maturity, and organization must determine the maturity factors and to ensure their due effect on the quality management system. Information factors are among the factors that determine the quality management system’s maturity. However, the information factors haves not yet been based on information theory. The characteristics of these information factors are defined insufficiently, either. These problems incited the purpose of the research – to elucidate the whole of informational factors that impact the quality management system’s maturity and their influence on system development.
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Kumar, Piyush. "The Impact of Cobranding on Customer Evaluation of Brand Counterextensions." Journal of Marketing 69, no. 3 (July 2005): 1–18. http://dx.doi.org/10.1509/jmkg.69.3.1.66358.

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A brand that successfully extends from its parent category into a new extension category often faces a counter-extension by a brand from the extension category back into its own parent category. However, there is little guidance available on how brand extension strategies should be adjusted to mitigate the risk to the parent brand from counterextensions. This research examines the differential impact of cobranded versus solo-branded extensions on customer evaluations of brand counterextensions. It demonstrates that customers evaluate a counterextension less favorably if the preceding extension by the focal brand is cobranded than if it is solo branded. The findings suggest that cobranding not only improves the attribute profile of a brand's own extension but also helps protect the brand against counterextensions.
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Ūselė, Laura. "Socialinės brandos sampratos ir turinio problema sprendžiant jaunų pilnamečių (18–20 metų) baudžiamosios atsakomybės klausimą." Teisė 78 (January 1, 2011): 182–96. http://dx.doi.org/10.15388/teise.2011.0.181.

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Straipsnyje nagrinėjama baudžiamosios teisės, kriminologijos, psichologijos ir sociologijos mokslų san­kirta, atsiradusi 2003 m. gegužės 1 d. įsigaliojusiame Lietuvos Respublikos baudžiamajame kodekse, nu­mačius jame galimybę jauniems pilnamečiams (18–20 m.), padariusiems nusikalstamą veiką, taikyti kai kuriuos nepilnamečiams skirtus baudžiamosios atsakomybės ypatumus, kai jauno pilnamečio socialinė branda prilygsta nepilnamečio brandai. Analizuojama socialinės brandos samprata ir jos turinys tiek iš psichologinių, tiek iš teisinių pozicijų, bandant atrasti jų sąsają. Daug dėmesio skiriama baudžiamųjų bylų, kuriose buvo sprendžiamas socialinės brandos klausimas, nutarčių analizei, kritiškai vertinant teis­mų naudojamus kriterijus jaunų pilnamečių socialinei brandai apibūdinti. The article deals with the newly distinguished age group of young adults in the Criminal Code of the Republic of Lithuania. Legal norms foresee the possibility to apply the peculiarities of juvenile criminal responsibility to young adults (18–20 years), when their social maturity is equal to juvenile‘s maturity. The term of social maturity in this context creates the intersection of criminal law, criminology, psychology and sociology and makes the judicial practice applying the legal norm of young adults complicated. The author analyzes the concept and content of social maturity both from legal and psychological perspective, a lot of attention paying to the practice of Lithuanian courts in criminal cases of young offenders.
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Meghrajani, Indra, and Dr A. K. Asthana Dr A. K. Asthana. "Local Brands v/s National Brands: Brand Quality Perception or Behavioral Intention." Indian Journal of Applied Research 3, no. 4 (October 1, 2011): 267–70. http://dx.doi.org/10.15373/2249555x/apr2013/90.

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Dissertations / Theses on the topic "BRAND24"

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Денисова, П. А., and P. A. Denisova. "COVID-19: Анализ эмоциональной окраски сообщений в социальных сетях (на материале сети «Twitter») : магистерская диссертация." Master's thesis, б. и, 2021. http://hdl.handle.net/10995/97958.

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Работа посвящена изучению анализа тональности текстов в социальных сетях на примере сообщений-твитов из социальной сети Twitter. Материал исследования составили 818 224 сообщения по 17-ти ключевым словам, из которых 89 025 твитов содержали слова «COVID-19» и «Сoronavirus». В первой части работы рассматриваются общие теоретические и методологические вопросы: вводится понятие Sentiment Analysis, анализируются различные подходы к классификации тональности текстов. Особое внимание в задачах классификации текстов уделяется Байесовскому классификатору, который показывает высокую точность работы. Изучаются особенности анализа тональности текстов в социальных сетях во время эпидемий и вспышек болезней. Описывается процедура и алгоритм анализа тональности текста. Большое внимание уделяется анализу тональности текстов в Python с помощью библиотеки TextBlob, а также выбирается ещё один из инструментов «SaaS» - программное обеспечение как услуга, который позволяет реализовать анализ тональности текстов в режиме реального времени, где нет необходимости в большом опыте машинного обучения и обработке естественного языка, в сравнении с языком программирования Python. Вторая часть исследования начинается с построения выборок, т.е. определения ключевых слов, по которым в работе осуществляется поиск и экспорт необходимых твитов. Для этой цели используется корпус - Coronavirus Corpus, предназначенный для отражения социальных, культурных и экономических последствий коронавируса (COVID-19) в 2020 году и в последующий период. Анализируется динамика использования слов по изучаемой тематике в течение 2020 года и проводится аналогия между частотой их использования и происходящими событиями. Далее по выбранным ключевым словам осуществляется поиск твитов и, основываясь на полученных данных, реализуется анализ тональности cообщений с помощью библиотеки Python - TextBlob, созданной для обработки текстовых данных, и онлайн - сервиса Brand24. Сравнивая данные инструменты, отмечается схожесть полученных результатов. Исследование помогает быстро и в реальном времени понять общественные настроения по поводу вспышки COVID-19, способствуя тем самым пониманию развивающихся событий. Также данная работа может быть использована в качестве модели для определения эмоционального состояния интернет-пользователей в различных ситуациях.
The work is devoted to the sentiment analysis study of messages in Twitter social network. The research material consisted of 818,224 messages and 17 keywords, whereas 89,025 tweets contained the words "COVID-19" and "Coronavirus". In the first part, theoretical and methodological issues are considered: the concept of sentiment analysis is introduced, various approaches to text classification are analyzed. Particular attention in the problems of text classification is given to Naive Bayes classifier, which shows high accuracy of work. The features of sentiment analysis in social networks during epidemics and disease outbreaks are studied. The procedure and algorithm for analyzing the sentiment of the text are described. Much attention is paid to the analysis of sentiment of texts in Python using TextBlob library, and also one of the SaaS tools is chosen - software as a service, which allows real-time sentiment analysis of texts, where there is no need for extensive experience in machine learning and natural language processing against Python programming language. The second part of the study begins with sampling, i.e. definition of keywords by which the search and export of the necessary tweets is carried out. For this purpose, the Coronavirus Corpus is used, designed to reflect the social, cultural and economic consequences of the coronavirus (COVID-19) in 2020 and beyond. The dynamics of the topic words usage during 2020 is analyzed and an analogy is drawn between the frequency of their usage and the events in place. Next, the selected keywords are used to search for tweets and, based on the data obtained, the sentiment analysis of messages is carried out using the Python library - TextBlob, created for processing textual data, and the Brand24 online service. Comparing these tools, the results are similar. The study helps to understand quickly and in real-time public sentiments about the COVID-19 outbreak, thereby contributing to the understanding of developing events. Also, this work can be used as a model for determining the emotional state of Internet users in various situations.
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Repo, Jesper. "Brand Culture : Between consumers and brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.

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The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a very limited marketing budget (=0)?The secret key was that we managed to work and be in line with the values of our targeted customer group. We lived close to the customers and developed what was in line with their needs. This follows the research of Porter (1980) and Philipson (2011), serving the customer groups´ needs. Despite lack of money and budget from PR and promotion we made a large effort of serving and doing service towards our targeted customers.The thesis also focuses the target group´s importance for the construction of the brand identity. Strategic brand management-literature normally considers the target group taken-for-granted. Consumer research-literature, on the other hand, considers it as something vague and undefined. By applying a perspective of cultural values between the company, the brand and the target group it is possible to qualify the target group more than just refer to it as consumers or customers. The thesis also point to the conclusion not to consider brand identity as an independent entity, but dependent on the customers and the consumers. The consumers give birth to the brand. Finally since the target group is a group that is constantly set in motion, the brand also should reflect and represent change.
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Zetterberg, Martin, Pontus Davidsson, and Mathias Johansson. "Brand Equity for Service Brands Online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

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Purpose: The purpose is to explain what factors affect brand equity for SBOs. Hypotheses: These hypotheses were derived from a literature review. H1 - Perceived Quality has a positive effect on SBO brand equity H2 - Brand Association has a positive effect on SBO brand equity H3 - Brand Awareness has a positive effect on SBO brand equity Method: The researcher conducted an quantitative research where the empirical data was collected through a questionnaire. Conclusion: This research show that perceived quality, brand association and brand awareness positively affects SBO brand equity.
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Barreto, Ana Margarida da Silva Bebiano. "Does brand's participation on Facebook affect its brand equity?" Doctoral thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2013. http://hdl.handle.net/10362/10791.

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MEHTA, RUCHI J. "BRANDED ENVIRONMENTS: THE DESIGN APPROACHES." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299.

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Sengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market." UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.

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The purpose of this study was to conduct brand analyses on global brands in comparison to local retailers in India taking into account the regional differences and Indian consumers’ affinity towards global brands. The study has derived its conceptual framework from previous work done by Lee, Knight, and Kim (2008) and Bhardwaj, Kumar and Youn-Kyung (2010) with some added attributes. Quantitative data included a sample of 194 subjects where the sampling was conducted randomly as well as the involvement of convenient method to analyze the brands in real-world scenario. The survey involved the questionnaire which was utilized in previous researches and analyzed under the light of statistical treatment. The results confirm the importance of global brands (influence of European brand over American brand) over local brand in the Indian apparel consumer market.
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Miller, Felicia Maddox. "What Do Brands Mean? A Series of Three Essays That Explore the Nature of Meaning for Well-known Brands." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148496425.

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Miesenberger, de Morais Daniel, and Annemarie Snellman. "Varumärken - Varför har företag problem med dem? : En studie i vilka problem varumärkesbyråer identifierar som vanliga hos kundföretag och varför." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173228.

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Varumärken är viktiga för företags vara eller icke vara. Ett företag vars varumärke är dåligt eller döende kan gå samma öde till mötes som varumärket. Därför är det förvånande att, enligt en undersökning gjord av en varumärkesbyrå publicerad i en branschtidning, marknads- och informationschefer i Stockholm har dålig koll på sitt varumärke. I vår studie undersöks vilka problem som kundföretag oftast har när de söker hjälp av en varumärkesbyrå. Vi försöker sedan att identifiera varför, och möjliga lösningar för att lösa eller förminska dessa problem. För att kunna göra detta har vi genomfört fyra intervjuer med varumärkesbyråer i Stockholm, varav vissa är erkänt bland de bästa i Sverige. Resultatet är att de vanligaste problemen som varumärkesbyråerna identifierat egentligen inte har med varumärkena i sig att göra, utan mest är av organisatorisk och kunskapsmässig art. Exempelvis gör företag för många undersökningar utan att veta vad dessa ska leda till, varumärkets och företagets värderingar är relativt okända inom företaget, företaget har ett kortsiktigt synsätt, och marknadsföringsavdelningar har för bristfälligt samarbete med ledning samt lite makt att kunna styra nödvändiga förändringar. Vi menar att dessa problem kan lösas genom högre utbildning av dem som har hand om varumärket, brand managers, en generell kunskapshöjning inom marknadsföringsavdelningen vad gäller marknadsföring, och en mer integrerad marknadsföringsavdelning som tar plats med ledning för ökat samspel.
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Sjöstedt, Anna, and Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

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The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the consumers. The study was quantitative with a survey design. A sample of 109 respondents participated. Brand identity and brand image was the focus of the study and was measured in three companies; Odd Molly, Filippa K and Björn Borg. These three were selected partly because of their different profiles. One survey was sent to the companies and one survey was distributed to the consumers. The majority of the questions in the surveys were based on a model designed to measure brand identity and brand image and gap in between them. The study presents three central theories; Profile, Image and Identity, Brand Equity and The Corporate Personality Scale. The first two gives a background to the concept of the words. The Corporate Personality Scale was created and designed to assess image and identity and the gaps in between them. The results showed that there were gaps in between the brand identity and the brand image in all three of the selected companies. However there were also signs of coherence between them. The companies succeeded in some part, in their trying to convey the identity of their trademarks to the consumers. There were both clear gaps and clear coherence between Brand Identity and Brand Image. In some cases the image was graded higher than the identity and vice versa.
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Motter, Junior Mario Divo. "A prospective study on the dimensions of global brands, brand equity and brand value." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16578.

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This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global marketplace dynamically increases, there are theoretical and empirical challenges concerning the global brands that ask for more branding researches, trying to tune and to contextualize meanings and attributes. Thereafter, the thesis intends to provide a discussion about the industry and country-of-origin effects (and their interactions) on the brand value and the firm market value. Finally, the thesis offers an interesting comparison about the practitioners’ perspectives on the dimensions of global brands, the brand equity and the brand value, branding and marketing, including highlights on the brand internationalization process. The thesis offers a general approach on the extant literature in the first chapter, and a specific literature review for each other chapter.
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Books on the topic "BRAND24"

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Sandler, Nick. The branded cookbook: 85 recipes for the world's favorite food brands. [London]: Kyle Books, 2009.

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Branded for life: How Americans are brainwashed by the brands we love. Cincinnati, OH: Emmis Books, 2005.

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Mayo, Margaret. Branded. Bath, England: Chivers Press, 1988.

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Coburn, Walt. Branded. Bath, England: Chivers Press, 1987.

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Branded. Toronto: Hrlequin, 2009.

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Branded. Waterville, Me: G.K. Hall, 2001.

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Vaughan, Vivian Jane Arnold. Branded. New York: Zebra Books, 1997.

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Carrington, Tori. Branded. Toronto, Ontario: Harlequin, 2009.

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Branded. Bath: Chivers, 1987.

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Carrington, Tori. Branded. Toronto: Hrlequin, 2009.

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Book chapters on the topic "BRAND24"

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Grajewski, Alana L., and Adriana L. Grossman. "To Brand or Be Branded." In Women in Ophthalmology, 367–73. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-59335-3_45.

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Torelli, Carlos J. "Brands and Models of Brand Equity." In Globalization, Culture, and Branding, 3–34. New York: Palgrave Macmillan US, 2013. http://dx.doi.org/10.1057/9781137331953_1.

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Gelbert, Adel, and Mathias Giloth. "Trend: Vom House of Brands zum Branded House." In Profitables Markenmanagement, 149–71. Wiesbaden: Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-322-91256-5_9.

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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "From Chinese Brand Culture to Global Brands." In From Chinese Brand Culture to Global Brands, 151–66. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_6.

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O’Connor, Peter. "Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands." In Information and Communication Technologies in Tourism 2021, 150–61. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_13.

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AbstractWith loyalty programs increasingly used as a competitive method by hotel brands, this study investigates the relationship between program size/satisfaction and brand direct website performance. Analyzing a unique database of loyalty program statistics, traffic levels/sources and engagement metrics from the top 50 global hotel brands, we find that size matters, with larger programs performing better in terms of both traffic and engagement, suggesting that efforts by hotel brands to grow membership are appropriate. Similarly, program satisfaction positively impacts both traffic levels and engagement, suggesting that brands should also focus on ensuring that existing members are happy with program benefits and operations. These findings are consistent irrespective of brand level, suggesting that all types of hotel brands can profit from leveraging loyalty programs.
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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "Introduction." In From Chinese Brand Culture to Global Brands, 1–17. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_1.

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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "Global Branding, Fashion Systems, and Historical Culture." In From Chinese Brand Culture to Global Brands, 18–56. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_2.

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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends." In From Chinese Brand Culture to Global Brands, 57–77. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_3.

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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "The 2008 Beijing Olympics Opening Ceremony: Branding China for the World." In From Chinese Brand Culture to Global Brands, 78–109. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_4.

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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "Shanghai Tang: A Chinese Luxury Brand with Global Ambitions." In From Chinese Brand Culture to Global Brands, 110–50. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_5.

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Conference papers on the topic "BRAND24"

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Căpraru, Mădălina. "TRADITIONAL CULTURAL CAPITAL ELEMENTS IN ADVERTISING – CASE STUDY: NAPOLACT AND COVALACT." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b2/v3/08.

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The advertising of Romanian brands has known a sterling `invasion` of traditional themed messages. One of the most prominent adverts belongs to the `Undelemn de la Bunica` brand, which took off in the 1998. The creators of this brand were the ones that set a trend of using traditional themed messages in the field of advertising. The communist era has forced a fake, populist traditional image to justify its political discourse. In a society fed up with such traditional populist messages, a new brand that uses the idyllic `Bunica (Grandma)` appears. `Undelemn de la Bunica` brings forth the childhood existence of the grandmother that makes food better than `mama makes it`, using only natural and trustworthy ingredients Even though the basic message was not clearly traditional, the `bunica` was closely linked to the world of the typical Romanian grandmother, with ties to traditions, rituals and, most importantly, to the rural world. `Bunica` has started a race of `authenticity` in publicity, race in which other brands like `Boromir`, `Pate Ardealul`, `Napolact`, `Covalact` and so on, entered. From the years of 2000, the national brands’ marketing messages have begun to introduce new and more complex traditional symbols in their communication strategies. Good examples of such elements are the usage of the collocations `tradițional (traditional)`, `ca la țară (from the rural village)’, of images or symbols from the local folklore ornamentics, of brand characters which `conjure` tradition. The main purpose of this paper is to identify the relations between traditional cultural capital elements, the brand’s communication efforts and the receiving public. For the research conducted in this article, two local dairy brands, with tradition in Romania, have been chosen. The data analyzed is collected from secondary sources.
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Gröner, Patrick M., and Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements." In 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.

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Although brand placements can be seen more and more frequently in social media channels of so-called “influencers”, current brand placement research has rarely focused on the persuasive influence of these media characters. The "Balance Model of Product Placement Effects" of Russell and Stern (2006) began to integrate both, the recipient and the recipient's specific perception of the media context, into brand placement research. The result of these considerations is a triadic connection between the recipient, the acting media characters and the placed brands. Adressing this, the following study investigates the mediating influence of cognitive phenomenon of parasocial interactions to an influencer of a YouTube make-up tutorial as well as her specific attitude/valence towards the brands in her immediate context. Brand perception, purchase intention and actual purchase of the presented brand were measured as dependent variables of advertising effectiveness.
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Rasoulifar, Golnoosh, Claudia Eckert, and Guy Prudhomme. "Toward Supporting the Implementation of User’s Emotional Perceptions During the Design Process of Branded Products." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12994.

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Visual appearance of design plays a critical role in the initial customer perception as well as the emotional response and evaluation of product properties. For branded products, the design of a product must also have distinctive references to the brand values. The successful implementation of the brand value in terms of the physical product properties and product appearance is therefore crucial. This requires product designers and engineering designers working together to create a shared understanding of the brand and the rationale behind the design choices made to implement them. Although communication mechanisms do exist, researchers observed that product designers and engineering designers still do not understand each other well. As the design process progresses the link to original brand values appears to be gradually lost (e.g. through engineering changes and cost reduction activities). Therefore it is important to make sure that the brand identity, and intended emotional responses are maintained throughout the changes. The aim of this paper is to describe the factors contributing to the complexity of communication between product designers and engineering designers related to the development of branded products. Several alternative approaches for supporting this communication are suggested with the objective of making the brand more accessible and understandable to engineers, who are not trained in brand design and aesthetics, and of integrating an engineering viewpoint in early design idea generation and decision making.
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Zhu, Yu, Junxiong Zhu, Jie Hou, Yongliang Li, Beidou Wang, Ziyu Guan, and Deng Cai. "A Brand-level Ranking System with the Customized Attention-GRU Model." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. California: International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/549.

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In e-commerce websites like Taobao, brand is playing a more important role in influencing users' decision of click/purchase, partly because users are now attaching more importance to the quality of products and brand is an indicator of quality. However, existing ranking systems are not specifically designed to satisfy this kind of demand. Some design tricks may partially alleviate this problem, but still cannot provide satisfactory results or may create additional interaction cost. In this paper, we design the first brand-level ranking system to address this problem. The key challenge of this system is how to sufficiently exploit users' rich behavior in e-commerce websites to rank the brands. In our solution, we firstly conduct the feature engineering specifically tailored for the personalized brand ranking problem and then rank the brands by an adapted Attention-GRU model containing three important modifications. Note that our proposed modifications can also apply to many other machine learning models on various tasks. We conduct a series of experiments to evaluate the effectiveness of our proposed ranking model and test the response to the brand-level ranking system from real users on a large-scale e-commerce platform, i.e. Taobao.
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Misankova, Maria, Jana Kliestikova, Anna Krizanova, and Tatiana Corejova. "Brand Value Assessment in Terms of Contemporary Global Challenges." In Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.065.

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Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding of an organization is indeed a dynamic system with many cause-effect relationships as well as intangible and heterogeneous variables. In order to assess the value of individual brands can be used various models developed worldwide, based on different input data and valuation methodologies. We assume that individual environment in which company operates and consumers’ perceptions in different countries influence the ability and usability of these models in other countries. Therefore, we applied chosen well-known brand value models on the set of Slovak companies and validated their assessment ability in specific condition of the Slovak Republic. This was provided by the critical comparison of calculated values with the official values of brands of these companies listed in the Slovak journal. Through this, we pointed out the importance of the development of unique brand value model, which will be constructed in the specific condition of individual countries and highlight the weak assessment ability of foreign models.
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Sudjianto, Agus, and Kevin Otto. "Modularization to Support Multiple Brand Platforms." In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.

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Abstract Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics. We introduce three architecting rules to maintain brand identity in platforms. A dominant theme must be ensured on each product of a brand, and this must be transferred to each product’s specifications and aesthetics. Elements critical to brand identity must be made common across all products in a brand. For any platform, brand specific elements must be maintained unique on each product variant. The set of elements not identified as a brand carrier can be made common to a platform. A matrix representation of each platform and its supported brand variants is useful as an architecting tool.
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Shi, An, Gao Liang, and Wang Jian. "Corporate Brand Cube: Building Strong Corporate Brands." In 2006 International Conference on Management Science and Engineering. IEEE, 2006. http://dx.doi.org/10.1109/icmse.2006.314004.

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Bernadic, Ursa, and Benjamin Scheibehenne. "Familiarity Attracts Consumer Attention: Two Methods to Objectively Measure Consumer Brand Familiarity." In Digital Support from Crisis to Progressive Change. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-485-9.11.

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Brand familiarity is an important and frequently used concept in marketing research and practice. Existing measures of brand familiarity typically rely on subjective self-reports and Likert scales. Here we develop and empirically test two implicit measures to quantify brand familiarity. Based on research in visual attention and computer image processing, observers in a first visual search task are incentivized to quickly find a target brand among varying numbers of competitor brands. In the second approach, we measure the speed at which observers can identify a target brand that is gradually revealed. Both approaches are validated in preregistered experiments. Results show that reaction times predict brand familiarity on an individual level beyond conventional self-reports, even when controlling for “bottom-up” visual features of the brand logo. Our findings offer an innovative way to objectively measure brand familiarity and contribute to the understanding of consumer attention.
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Poleschuk, Victoria, and Sofya Pakhomova. "WAYS TO TRANSLATE FOREIGN BRANDS INTO CHINESE." In ЯЗЫК. КУЛЬТУРА. ПЕРЕВОД = LANGUAGE. CULTURE. TRANSLATION. Science and Innovation Center Publishing House, 2019. http://dx.doi.org/10.12731/lct.2019.29.

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This article is devoted to the analysis of the peculiarities of the translation of the names of some well-known foreign brands, in particular the ways of their translation. Translation of a foreign brand should be understandable, memorable and attractive to the consumer. There are many ways to achieve high-quality translation. The foreign brand names that we reviewed were translated into Chinese by transliteration, adaptation, literal and free translation.
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Butkus, Mindaugas, and Riccardo Masullo. "Evaluation of brand competitiveness: regression analysis approach." In Business and Management 2016. VGTU Technika, 2016. http://dx.doi.org/10.3846/bm.2016.40.

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Article aims to show an application of regression analysis for qualitative evaluation of companies’ brand competitiveness from a customer point of view. Presented methodology could be applied if only a certain level of competition is observed in the market. We assume that (i) brand competitiveness is embodied into commodities’, that companies are selling, prices and (ii) companies that have more competitive brand are able to sell their commodity at a higher price after controlling for other explicit factors potentially affecting price. For this purpose, we adapt classical linear regression model and provide an example with car companies’ brands in the Italian market.
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Reports on the topic "BRAND24"

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Seifert, Christin, Tianyu Cui, and Veena Chattaraman. How Much Can Brands Deviate from their Brand Aesthetic? The Moderating Role of Brand’s Luxury Statu. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-355.

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Touchette, Ben, Morgan Schanski, and Seung-Eun Lee. Apparel brands’ use of Facebook: An exploratory content analysis of branded entertainment. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-667.

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Son, Jihyeong, and Young-A. Lee. Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-120.

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Lu, Jinzhao, and Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.

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Waldfogel, Joel, and Lu Chen. Does Information Undermine Brand? Information Intermediary Use and Preference for Branded Web Retailers. Cambridge, MA: National Bureau of Economic Research, September 2003. http://dx.doi.org/10.3386/w9942.

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Su, Jin, Sun Sun, and Xiao Tong. How Chinese College Students Perceive Fast Fashion Brands: A Brand Personality Approach. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1479.

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Seybold, Patricia. Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand. Boston, MA: Patricia Seybold Group, January 2009. http://dx.doi.org/10.1571/cs01-11-09cc.

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Woo, Hongjoo, and Byoungho Jin. Apparel Brands’ Corporate Social Responsibility: Influences of Consumers’ Cultural Values and Impacts on Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-849.

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark David Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Gold Coast. Queensland University of Technology, August 2020. http://dx.doi.org/10.5204/rep.eprints.203691.

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The Gold Coast has one of the strongest and most resilient city brands in Australia. Monikers such as the ‘glitter strip’, ‘Sin City’, ‘Australia’s playground’ and ‘famous for fun’ have variously been applied to brand the Gold Coast, with its identity long touted as revolving around ‘sun, surf and sand’. Belinda McKay (2005, p. 68) observes that the Gold Coast is often seen as a place to escape to, ‘where new possibilities can be imagined and enacted’: this sense of escape from the ordinary remains a strong element of the Gold Coast’s place identity.
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Fowler, Deborah, Hyo Jung (Julie) Chang, and Halie David. What Do Tweens Think about Fashion Apparel Brands? An Exploration of Tween’s Perceptions about Brand Personality. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-927.

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