Relevant bibliographies by topics / Brandcasting

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Brandcasting'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 February 2022

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Journal articles on the topic "Brandcasting"

1

Ann Klein, Amanda. "Television Brandcasting: The Return of the Content Promotion Hybrid by Jennifer Gillan." Cinema Journal 55, no. 3 (2016): 153–58. http://dx.doi.org/10.1353/cj.2016.0022.

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Ward, Sam. "Book Review: Television Brandcasting: The Return of the Content-Promotion Hybrid: Branded Women in U.S. Television: When People Become Corporations." Critical Studies in Television: The International Journal of Television Studies 11, no. 2 (June 16, 2016): 260–63. http://dx.doi.org/10.1177/1749602016642932a.

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3

"Television brandcasting: the return of the content-promotion hybrid." Choice Reviews Online 53, no. 01 (August 18, 2015): 53–0067. http://dx.doi.org/10.5860/choice.191545.

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Fruttaldo, Antonio. "Mainstream Media in Contemporary Fluid News Environments: Brandcasting the News in the TV Genre of News Tickers." Online Journal of Communication and Media Technologies 9, no. 4 (July 25, 2019). http://dx.doi.org/10.29333/ojcmt/5862.

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Dissertations / Theses on the topic "Brandcasting"

1

Scott, Jane Margaret Marketing Australian School of Business UNSW. "The role of the audience in product placement: development of an audience engrossment scale." Publisher:University of New South Wales. Marketing, 2008. http://handle.unsw.edu.au/1959.4/41237.

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Product placement is now a US$7.76 billion industry, flourishing as advertisers attempt to combat audience sophistication, zipping, zapping, muting of commercials, TiVo, media multi-tasking, the Internet and digital television, all of which may signal the death knell of the interruptive commercial model. Yet whilst research on product placement is growing, it has not kept pace with the practice, and many findings do not converge across studies. This is likely the case because parameters remain undefined and there is no operational framework to describe how product placements are processed, and
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Books on the topic "Brandcasting"

1

Gillan, Jennifer. Television Brandcasting. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569.

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Television Brandcasting: The Return of the Content-Promotion Hybrid. Taylor & Francis Group, 2014.

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3

Television Brandcasting: The Return of the Content Promotion Hybrid. Routledge, 2014.

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Book chapters on the topic "Brandcasting"

1

"Cable Brandcasting and Disney Channel’s Company Voice." In Television Brandcasting, 167–208. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-10.

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"Disney Studios’ Brand Management on TV and Blu- ray/DVD." In Television Brandcasting, 209–62. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-11.

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"Introduction: Television Brandcasting." In Television Brandcasting, 19–49. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-7.

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"Broadcasting Series and Sponsors." In Television Brandcasting, 50–103. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-8.

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"Narrowcasting Schedules and Stars." In Television Brandcasting, 104–66. Routledge, 2014. http://dx.doi.org/10.4324/9780203766569-9.

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