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Journal articles on the topic 'Branded clothing market'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Priadko, O. M., and K. S. Olinichenko. "Using the Modern Marketing Tools to Stimulate Consumer Motivation." Business Inform 10, no. 525 (2021): 368–74. http://dx.doi.org/10.32983/2222-4459-2021-10-368-374.

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The article is concerned with improving the marketing tools aimed at encouraging consumer motivations of the branded clothing market in the context of the crisis caused by the COVID-19 pandemic. In the analysis, systematization and generalization of scientific works of many scholars, theoretical and practical approaches to the process of formation of loyalty and separate aspects of their management at retail enterprises are considered. It is found that in the current market conditions, a competitive marketing strategy involves the implementation of relationship marketing as one of the major fu

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АРИПОВА, М. С. "ИССЛЕДОВАНИЕ ОТНОШЕНИЯ МЕСТНЫХ ПОТРЕБИТЕЛЕЙ К БРЕНДОВОЙ МОДНОЙ ОДЕЖДЕ". Экономика и предпринимательство, № 11(172) (12 жовтня 2024): 802–9. http://dx.doi.org/10.34925/eip.2024.172.11.139.

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В статье показаны результаты маркетингового исследования, проведенного в марте 2024 года. Изучены отношения местных потребителей к брендовой модной одежде. Также, в процессе изучения типов потребителей автором предложено классификации покупателей по признаку фэшнабилити (модности). Проведён сравнительный анализ ношения модной одежды людьми в различных странах. Исследование позволило установить характеристики, которые помогут производителям местных брендовых одежд определить тенденцию развития сегмента модного рынка. The article presents the results of a marketing study conducted in March 2024.

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Jin, Tongxu. "Analysis of the Influence of Crossover Co-branding of Clothing Brands on Brand Image." Advances in Economics, Management and Political Sciences 41, no. 1 (2023): 92–98. http://dx.doi.org/10.54254/2754-1169/41/20232047.

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In recent years, "cross-industry marketing" has become a relatively mature way of brand expansion, transformation and promotion in the clothing industry. Co-branded brands have also become the main research objects of scholars. Cross-industry co-branding can create new brand value on the basis of existing brands, and find more market possibilities, thus expanding consumer groups and improving brand equity performance. The research theme of this paper is the influence of cross-industry co-branding of clothing brands on the image of co-branded brands, among which the influence of the fit degree

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Şermin, Önem, and Selim Selvi Murat. "The Role of Influencers in Online Second-Hand Clothing Shopping: The Case of Dolap Application in Türkiye." Journal of Economics, Finance and Management Studies 06, no. 10 (2023): 5198–206. https://doi.org/10.5281/zenodo.10226083.

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The main purpose of this study was to explore the effects of influencers on consumers in the Dolap application in Türkiye, an online second-hand clothing shopping platform. In this context, a semi-structured interview form was used with 20 people who use the Dolap application. Interviews were conducted face-to-face and over the phone. It has been revealed that the influence of influencers on the purchase of second-hand clothing by consumers using the application is low, but the brands used by the influencer when making a purchase decision can affect the purchase decision. The most important ba

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O’Cass, Aron, and Vida Siahtiri. "Are young adult Chinese status and fashion clothing brand conscious?" Journal of Fashion Marketing and Management 18, no. 3 (2014): 284–300. http://dx.doi.org/10.1108/jfmm-03-2012-0013.

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Purpose – The purpose of this paper is to examine fashion clothing consumption in relation to status consumption and perceptions of fashion clothing brand status (BS) in transition economies. Design/methodology/approach – A survey was designed and administered in China to a sample of 460 young adults aged between 18 and 24. Findings – The results indicate that individuals’ status consciousness (SC) has an impact on fashion clothing brand preference (BP) and perceptions of the brand's status. Also, individuals’ BP and perceived BS were found to mediate the relationship between individuals’ SC a

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Michael Sitorus and Vanesa. "Penerapan Algoritma C4.5 terhadap Pengaruh VSTOCK.ID pada Masyarakat di Masa Pandemi Covid-19." Journal of Informatics and Advanced Computing (JIAC) 2, no. 2 (2021): 1–5. https://doi.org/10.35814/jiac.v2i2.3264.

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The Covid-19 Pandemic Outbreak, is an international disaster that has shaken all aspects of life, including the business world. With the Covid-19 outbreak, automatically there will be no face-to-face meetings to avoid the spread of Covid-19, or at least minimizing meetings. Vstock.id's business problems that arise in society are the way Vstock.id conducts activities to disseminate information to its consumers, because many consumers have doubts about the original brand of a product and service or facility made by Vstock.id and the level of consumer satisfaction during the Covid-19 period. The

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Rulikova, Marketa. "“I would never wear those old clodhoppers!”: Age differences and used clothing consumption in the Czech Republic." Journal of Consumer Culture 20, no. 2 (2019): 175–93. http://dx.doi.org/10.1177/1469540519891274.

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The article explores secondhand clothing dynamics in the Czech Republic as evidence of the shifting material culture and moral economy in this post-socialist country. Ethnographical investigation indicates that the practices and meanings surrounding the Czech market in used clothing are quite distinct from what has been observed elsewhere in the world of reused clothes. The case study notes a significant contradiction between widespread participation in the shopping for and wearing of secondhand clothing, and concurrent concealment of such practice among Czechs. This seeming contradiction can

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Tri Retno Herryani, Mas Rara, Mohammad Haris Yusuf Albar, and Agung Mafazi. "Consumer Protection Against the Widespread Sales of Counterfeit Brand Clothing." Jurnal Cakrawala Hukum 15, no. 1 (2024): 49–60. https://doi.org/10.26905/idjch.v15i1.14150.

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Sales of counterfeit brand clothing are increasing rapidly in the global market, resulting in huge losses for genuine brands and consumers. In this context, the Consumer Protection Law Number 8 of 1999, protecting consumers is very important to prevent brands from purchasing potentially dangerous and fraudulent imitation clothing. The author conducted research using a type of normative legal research that can be observed in everyday life. The type of research used is descriptive and describes the circumstances in which many cases of selling counterfeit branded products occur. The data source u

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Nirupama, M. I., B. S. Galdolage, Khaleel Al-Daoud, et al. "The effect of conspicuous consumption on social identity formation in the branded clothing sector: The mediating effect of product symbolism." Uncertain Supply Chain Management 13, no. 3 (2025): 395–408. http://dx.doi.org/10.5267/j.uscm.2024.9.013.

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The goal of this research is to test the mediating effect of product symbolism on the relationship between conspicuous consumption and social identity formation in the branded clothing sector of young adults. Young adults between the ages of 20-35 who wear branded clothes in Sri Lanka were considered the target population. The data was collected through a survey to find answers to the identified research questions through a quantitative approach. The Snowball sampling method was used as the sampling method for this study. The Sobel Test was carried out using an online calculator to measure the

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Padillah, Isma, Kamilah Kamilah, and Muhammad Lathief Lhamy Nasution. "DAMPAK PENJUALAN PAKAIAN BEKAS TERHADAP TINGKAT PENDAPATAN PEDAGANG DI PASAR SAMBU KOTA MEDAN DALAM PERSPEKTIF EKONOMI ISLAM." Studia Economica : Jurnal Ekonomi Islam 7, no. 1 (2021): 59. http://dx.doi.org/10.30821/se.v7i1.9994.

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This study aims to determine the mpact of selling used clothes on the ncome level of mercants and what are the supporting and inhibiting factors n selling used clothes on the income levels of traders n the Medan city Sambu market and to determine the islamic economic view of the used clothes sale. The research uses descriptive qualitative method. Research location at Sambu market on Sutomo street, Medan city. Data collection techniques used are observation, interviews and documentation. The data analysis technique used s qualitation data analysis. From the results of the study, it can be concl

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Arinda, Niyara, Elsa Novi Andra, Baginda Parsaulian, and Cahya Agung Mulyana. "GenZ's Purchase Decision of Branded-Preloved Clothing: Do Islamic Consumption Principles Influence Their Decisions?" EKONOMIKA SYARIAH : Journal of Economic Studies 8, no. 1 (2024): 17–33. https://doi.org/10.30983/es.v8i1.8425.

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The issue of young consumer behavior in making purchasing decision to a good or service is always intriguing to analyze , particularly when considering whether their behavior aligns with Islamic values or not, especially for Generation Z (Gen Z), who are sometimes notoriously random in their actions. This study aims to estimate whether brand image, price, and fashion style affect the purchase decision of well-known brand-used clothes, and this study will elaborate in more detail on the findings from the perspective of Islamic consumer behavior. These findings will provide an important answer t

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Zebal, Mostaque Ahmed, and Anushe Zebal. "Success Factors of Local Retail Apparel Clothing Brands in a Southeast Asian Market." International Journal of Marketing Studies 12, no. 3 (2020): 52. http://dx.doi.org/10.5539/ijms.v12n3p52.

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Purpose&mdash;The purpose of the study is to explore and identify the factors that shape the success of local retail apparel clothing brands in a Southeast Asian market, Bangladesh. The study further offers relevant propositions on the basis of the results.  Design/methodology/approach&mdash;Focus group methodology was used for data collection from the local retail clothing consumers of Dhaka and Chittagong divisions in Bangladesh. Framework analysis was applied for coding, categorizing, identifying the themes from the audiotapes and transcripts. The focus group transcripts

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Pashkevych, K. L., N. A. Kryvonis, M. O. Vyshnevska, and O. O. Rogotchenko. "Research of Ukrainian Fashion Industry Goods Consumers." Art and Design, no. 1 (May 13, 2019): 9–21. http://dx.doi.org/10.30857/2617-0272.2019.1.1.

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To analyze the classifications of modern fashion consumers in accordance with current realities of the fashion industry market for clothing design. The systematic approach to the chosen object of research has been used; the analytical-typological and comparative methods have been applied. The research contains a critical analysis of publications on selected topics and is based on a sociological survey and statistical processing of data. An overview of modern studies has allowed to characterize the behavior of fashion industry consumers and to classify them according to different criteria. The

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nurmartiani et Al., Erika. "The Influence of Product Quality on Purchase Decisions for Second Branded Clothing at Hendra Store Gedebage, Bandung." Adpebi Science Series 1, no. 1 (2023): 1–9. http://dx.doi.org/10.54099/icemat2023.v1i1.269.

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The demand for used clothes continues to increase from year to year, one of the shops that sells used clothes is Toko Hendra store which is located in the Gedebage market in Bandung, apparently experiencing a decline in sales over a period of 3 years. The quality of a product is one of the many factors that can influence decisions. purchase. This research aims to find out how product quality influences the decision to purchase second-hand (second branded) clothing at the Hendra Store Gedebage Bandung. This research is descriptive and verifiable with a quantitative approach, the research method

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Lestari, Indah, Pulung Sumantri, and Muhammad Ricky Hardiyansyah. "Transformasi Pasar Tradisional Melati ke Pasar Monza: Perspektif Sosio-Ekonomi." Polyscopia 2, no. 1 (2025): 17–21. https://doi.org/10.57251/polyscopia.v2i1.1543.

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This study aims to (1) identify the background of the emergence of Monza traders in Melati Market, (2) analyze Monza trading activities in Melati Market, and (3) understand the socio-economic conditions of Monza traders in Melati Market. This research employs a qualitative approach with historical methods. Data collection techniques include observation, interviews, and document analysis, while data analysis is conducted through data reduction, triangulation, and conclusion drawing. The findings reveal that (1) Melati Market is well known for selling affordable, branded second-hand clothing and

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Pratama, Ilyas Shaso, Khofifatu Rohmah Adi, and Nurul Ratnawati. "Thrift Traders' Survival Strategy After the Issuance of the Used Clothes Import Policy at the Comboran Market, Indonesia." Humanities Horizon 1, no. 3 (2025): 153–61. https://doi.org/10.63373/3047-8014/17.

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This research was conducted at the Comboran Market on Prof. Moch Yamin Street, Sukoharjo, Klojen District, Malang City with the following objectives: 1) to describe the background of thrift traders selling at the Comboran Market, and 2) to describe the survival strategy of thrift traders after the issuance of the policy of importing used clothes in the Comboran Market. This study uses a descriptive qualitative method. Data analysis uses the interactive model of Miles, Huberman, and Saldana. The results of this study reveal that the background of Thrift traders in the Comboran Market is due to

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Dr., Ved Prakash Bansal. "IMPACT OF RETAILING BRANDED ITEMS THROUGH SHOPPING MALLS ON CUSTOMERS' PURCHASE BEHAVIOR." International Journal of Marketing & Financial Management 3, no. 8 (2015): 09–14. https://doi.org/10.5281/zenodo.10811353.

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<strong>ABSTRACT </strong>                         <em>The Indian textile and apparel industry holds a unique role in the economy. It contributes about 7 percent to the GDP of the country. The Textile and Clothing Industry, the second largest employer after agriculture, provides jobs for more than 37 million people. The fundamental objective of this research paper is to enhance our knowledge of the malls and the various leading companies in this sector, as these companies will res

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Ghina, Astri, and Nurul Afifah. "Value Proposition Design for Custom Clothing Startup Using Design Thinking Approach." Jurnal Manajemen Indonesia 21, no. 1 (2021): 89. http://dx.doi.org/10.25124/jmi.v21i1.3523.

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There are thousands of digital-based startups in Indonesia but only few have a sustainable business development. One of the reasons is the products created by startups are not in accordance with market needs. Fashion is one of the startups that has the potential to develop in the digital age, because it is one of the second largest subsectors that contribute to the Indonesian economy. In the field of fashion, especially in customized clothing, the main obstacle experienced by business participants is low competitiveness against those who owns a branded business. This is indicated by dissatisfa

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Mohammad Ali, Tanveer Ahmed, and Sarzil Absar. "Urban Youth Attitude toward Online Shopping: Evidence from Dhaka City." International Journal of Entrepreneurial Research 3, no. 2 (2020): 33–40. http://dx.doi.org/10.31580/ijer.v3i2.1385.

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The aim of the study is to assess the attitude towards online shopping of the Urban. In this study, we have focused on only the attitude of youths towards online shopping as there were limited past studies on the youth segment. The study was conducted on the age bracket 18-35 who are generally the primary and secondary target market of the online shops. An organized and adaptive survey was conducted on 119 respondents, where convenience sampling was used. The study reveals most of the people visit online sites couple of times a week. Most of the people want to buy products up to BDT 4,000 but

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Praveen Paul, J. "Buying Behaviour of Adult Women on Key Factors Influencing Their Purchasing of Fashion Clothing." Asian Journal of Managerial Science 8, no. 2 (2019): 79–88. http://dx.doi.org/10.51983/ajms-2019.8.2.1547.

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The apparel market in India is swiftly developing with a change in consumer tastes towards branded apparel. Indian apparel consumers have become highly brand conscious. The focus of this research was on women apparel buyers because women are becoming increasingly independent in making their choices due to their increased education levels, increased purchasing power, their relative freedom from parental or spouse intervention in exercising their shopping style. The main objective of the research was to find out if there was any significant difference on the overall shopping experience of appare

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Rahmah, Hilda, Fajrian Noor Fanani, and Yoma Bagus Pamung. "Consumption of signs in preloved cultural practices among Generation Z in market places." Bricolage : Jurnal Magister Ilmu Komunikasi 9, no. 2 (2023): 175. http://dx.doi.org/10.30813/bricolage.v9i2.4510.

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<p>This research aims to determine the form of sign consumption in preloved cultural practices among Generation Z at the Shopee marketplace. This research uses the ethnographic method to highlight community or community activities in a virtual space. In this case, Generation Z, aged 19-26, is active in the preloved culture at the Shopee marketplace. Massively increasing preloved practices among Generation Z marketplace users have brought a new discourse. Preloved is a term used to define and classify privately owned clothing that is resold. Usually, preloved goods offer quality from well

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Tartilah, Nala, Muhammad Dafa Fahriz, and Aniza Octoviani. "Strategi Branding Dan Pemasaran Yang Efektif Untuk Meningkatkan Penjualan Trfthing Di Era Bisnis Pakaian Nemee Supplay." Manajemen & Bisnis Jurnal 10, no. 1 (2024): 66–79. https://doi.org/10.37303/embeji.v10i1.199.

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Abstract. Millennial clothing needs are increasingly diverse, following changing times. For example, the need for clothing is not explained by the existence of branded and quality goods. With goods that can be reached by all millennial groups. Regarding branding strategies, thrifthing businesses must have a strong and attractive image for consumers. A good brand image can help a business to become better known and liked by consumers. The purpose of qualitative research is to understand the phenomena encountered is research. Including understanding, perception, motivation and action. In a speci

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Agrawal, Aditi. "Foundation, Growth Evolution of the Fast Fashion Brand, Mango." International Journal of Advance Research and Innovation 3, no. 3 (2015): 18–24. http://dx.doi.org/10.51976/ijari.331504.

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This paper traces the foundations, growth and expansion, and future scope of the fast fashion brand, Mango. First launched in 1984, Mango today is the second-largest exporter in the Spanish textiles sector behind Inditex. With their Concept, Team and Logistics System the three pillars on which they have built this successful retail brand, their history and evolution is examined. The Mango store and the Franchise system are integral to the Barcelona based retailer, and their metamorphosis into the Megastore, with almost 50 percent own stores has been studied. Mango‟s global growth and expansion

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Shandrivska, Olena, and I. Yunko. "Research of the Ukraine light industry main market segments during the COVID-19 pandemic." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2021, no. 2 (2021): 338–52. http://dx.doi.org/10.23939/smeu2021.02.338.

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This article aims to improve the theoretical and applied bases of activating the development of the light industry market in Ukraine by determining the factors that influence this process. Design / methodology / approach — In the article, authors use a set of scientific methods that ensured the conceptual integrity of the study, in particular: logic — to study the evolution of development of the light industry market; system аnd observation -to highlight the conceptual foundations of the light industry market; methods of dialectical reasoning, induction, deduction — to justify principles of de

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Borstrock, Shaun, and Veronica Manlow. "Editorial." Luxury Studies: The In Pursuit of Luxury Journal 3, no. 2 (2024): 109–15. https://doi.org/10.1386/ipol_00038_2.

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Issue 3.2 explores the tension between luxury as an exclusive phenomenon, emerging from artisanal craftsmanship and luxury branded products that originate from conglomerates. The luxury market finds itself at a crossroads, with consumers expressing scepticism about high prices and deteriorating quality, which, in conjunction with other factors, has led to a downturn in the industry globally. While certain brands such as Hermès maintain their position and prestige, Luca Solca provides solutions to promote growth and profitability for other luxury brands, and Christopher Berry delves into the ar

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Shcherbak, Valeriia, and Svitlana Arabuli. "METHODOLOGY AND TECHNOLOGY OF HACKATHON ECOSYSTEM TO ENGAGE UNIVERSITY FACULTY AND STUDENTS IN INNOVATION AND ENTREPRENEURSHIP IN THE CONTEXT OF REDUCING THE IMPACT OF THE COVID-19 PANDEMIC." Management 33, no. 1 (2021): 105–14. http://dx.doi.org/10.30857/2415-3206.2021.1.10.

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BACKGROUND AND OBJECTIVES. Currently, the functioning of public universities in Ukraine is provided at the expense of funds from entrepreneurial activities at the level of 40%. This activity in a market economy is a source of financial resources that allow universities to adequately carry out their educational and scientific mission in society, to expand and strengthen the material and technical base, to retain human resources. An analysis of funding trends for universities in the context of the COVID-19 pandemic has shown a steady decline in the share of funds allocated to universities from t

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Kayumova, R. F. "PROSPECTS FOR THE DEVELOPMENT OF COBENDING TECHNOLOGIES IN THE FASHION INDUSTRY." Bulletin USPTU Science education economy Series economy 2, no. 32 (2020): 75–81. http://dx.doi.org/10.17122/2541-8904-2020-2-32-75-81.

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The article is devoted to the analysis of modern trends in the development of brand collaboration in the fashion industry. Currently, the fashion industry is not going through the best of times because of the inability to create something revolutionary fashion. It seems that everything has already been invented, so famous brands are desperately looking for novelty. The production of products in South-East Asia reduces the cost of goods in the fashion industry, leads to the "democratization of luxury" and to the rapid obsolescence of things in the wardrobe [1; 19]. Luxury brands are losing touc

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Kayumova, R. F. "PROSPECTS FOR THE DEVELOPMENT OF COBENDING TECHNOLOGIES IN THE FASHION INDUSTRY." Bulletin USPTU Science education economy Series economy 2, no. 32 (2020): 75–81. http://dx.doi.org/10.17122/2541-8904-2020-2-32-75-81.

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The article is devoted to the analysis of modern trends in the development of brand collaboration in the fashion industry. Currently, the fashion industry is not going through the best of times because of the inability to create something revolutionary fashion. It seems that everything has already been invented, so famous brands are desperately looking for novelty. The production of products in South-East Asia reduces the cost of goods in the fashion industry, leads to the "democratization of luxury" and to the rapid obsolescence of things in the wardrobe [1; 19]. Luxury brands are losing touc

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Mason, Roger B. "The â€˜Chavâ€™ Subculture: Branded Clothing as an Extension of the Self." Journal of Economics and Behavioral Studies 5, no. 3 (2013): 173–84. http://dx.doi.org/10.22610/jebs.v5i3.392.

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This paper explores the chav phenomenon as a consumer subculture, with special reference to branding and consumer behaviour. The study is important because of the presence of chavs in many consumer markets, and their significant role in the consumption of numerous products. The aim of the primary research was to compare the branded clothing choices of two groups, namely chavs and nonchavs. A qualitative method was used, namely a survey of thirty 14 to 23 year olds (fifteen each of chavs and non-chavs), followed by in-depth interviews with four of the respondents. The issues studied were the re

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Muhammad, Al Ghifary, and Dellyana Dina. "Brand Loyalty as a Catalyst for Growth: Leveraging Innovative Brand Experience to Enhance Market Success for a Small Clothing Brand." International Journal of Current Science Research and Review 07, no. 09 (2024): 6941–52. https://doi.org/10.5281/zenodo.13737399.

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Abstract : This research entitled “Brand Loyalty as a Catalyst for Growth: Leveraging Brand Experience to Enhance Market Success for Small Clothing Brands in Triple Two Reworks” aims to identify strategies that can increase brand loyalty and market growth for small clothing brands. This research focuses on Triple Two Reworks, a local brand that specializes in redesigning used clothing into new fashion products that are aesthetically pleasing and sustainable. This study reveals that brand loyalty plays a critical role in the long-term success of a brand, especially for small clothin

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., Inaara, and Yohanes Anton Nugroho. "Analisis Digital Marketing Penjualan Baju Brand Matahari Di ICH Danareja." SAINTEK : Jurnal Ilmiah Sains dan Teknologi Industri 3, no. 1 (2021): 37–40. http://dx.doi.org/10.32524/saintek.v3i1.142.

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ICH Danareja describes home industry players engaged in the sale ofclothing brand. The implementation of the sale ofclothing matahari brandof ICH Danareja tried was with anstore system offlineand online marketing through social media. The case experienced by ICH at this time was the least method of sellingclothing matahari brandthrough promotional media facilities. The average sales in 2018 per month are only around 300 pcs of clothing produced from conventional and online marketing with a total income of IDR. 15,000,000/month. This situation is quite low because it is fitting for the sales ta

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Oktoza, Wahyu Yoanda, and Tezar Arianto. "PENGARUH SOSIAL MEDIA, TREND, KUALITAS PRODUK TERHADAP MINAT BELI PAKAIAN SECOND BRANDED DI TOKO AEM SECOND STORE HIBRIDA RAYA KOTA BRNGKULU." (JEMS) Jurnal Entrepreneur dan Manajemen Sains 4, no. 1 (2023): 227–36. http://dx.doi.org/10.36085/jems.v4i1.4462.

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This study plans to decide the impact of web-based entertainment, patterns, item quality on interest in purchasing second marked garments at the Aem Second Store Hybrid Raya Store, Bengkulu City. The populace utilized in this study were shoppers of the Aem Second Store Hybrid Raya Store, Bengkulu City. the quantity of tests utilized upwards of 100 respondents. The information that has been gathered is handled utilizing Classical Assumption Test Techniques, Multiple Linear Regression Analysis Techniques, Coefficient of Determination (R2), and Partial Tests (t-test), Simultaneous Test (F-test).

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Han, Hong Shuang, Yu Jing Zhang, Dan Sun, Li Ping Qiao, and Mei Zhang. "Parameters of High-Density Soft Breathable and Anti-Velvet Fabric Technology." Advanced Materials Research 941-944 (June 2014): 1336–40. http://dx.doi.org/10.4028/www.scientific.net/amr.941-944.1336.

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At present, there are still drilling soft velvet jacket fabric, breathable, coated thick and many other issues, the clothing brand's lack of guidance on the technical parameters of the purchase fabric, so that the domestic high-end brands in soft single layer anti-velvet products domestic market share is far behind foreign brands. Based on the above situation, this paper on the international market of high-end brands such fabrics for data analysis, according to research data to buy produce like cloth, sewn jacket kind of clothing to complete the work and try to verify their anti-velvet, breath

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Zhanguzhinova, M. Y., A. M. Talgatbekova, M. M. Ezieva, and Zh S. Turumkozhayeva. "The ethnofuturism of Kazakhstan’s clothing brand “Global Nomads” in the Fashion Design." Journal of Almaty Technological University 146, no. 4 (2024): 192–201. https://doi.org/10.48184/2304-568x-2024-4-192-201.

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The relevance of the study on ethnofuturism in Kazakhstan's fashion design lies in the theoretical and methodological justification for integrating the identity of national cultural values with the sustainable development of the authenticity of the nomadic style. The research aims to analyze the formation of ethnofuturism trends in clothing design using the example of the Kazakhstan brand Global Nomads. The scientific significance of the study is in determining its contribution to the integration of cultural heritage into contemporary fashion and the creation of innovative and competitive prod

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Li, Yifan. "A Study on the Consumption Psychology of Chinese College Students Towards the Clothing Brand Brandy Melville." Advances in Economics, Management and Political Sciences 144, no. 1 (2025): 167–72. https://doi.org/10.54254/2754-1169/2024.ga19076.

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This study examines the consumption psychology of Chinese college students towards Brandy Melville, an Italian fast-fashion brand with a "one size fits most" policy, known for its California girl aesthetic and social media-driven marketing. The research is crucial for understanding how social media influences youth fashion choices and aiding Brandy Melville in strategizing for the Chinese market. Through a quantitative survey distributed on social platforms, 48 valid responses focusing on purchasing behavior, psychological motivations, and consumer feedback were collected. Key findings indicat

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Ali, Sania. "Unveiling Brand Identity A Semiotic Exploration of Logo Design in Pakistani Clothing Brands." Academy of Education and Social Sciences Review 4, no. 3 (2024): 329–40. http://dx.doi.org/10.48112/aessr.v4i3.839.

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In the competitive textile market, each brand employs a unique logo or icon to distinguish itself from competitors. A logo acts as a brand's visual identity, conveying its uniqueness and intended message to consumers. Therefore, creating an effective logo is crucial for designers, as it significantly influences consumer perception. This research uses a semiotic analysis based on Kress and van Leeuwen's (2002) multimodality framework to examine the logos of two leading Pakistani clothing brands, including Khaadi and Junaid Jamshed. The study investigates how these logos impact consumer relation

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Zhang, Shibang, Xuanchen Shi, and Dingwen Wang. "The Application of Graffiti Style Illustration in Fashion." Highlights in Business, Economics and Management 1 (November 28, 2022): 307–12. http://dx.doi.org/10.54097/hbem.v1i.2671.

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Graffiti art originated in New York in the 1960s and 1970s, when young people began to create images on the surface of buildings and subway trains with paint and other materials. Bright graphic images and stylized letter combinations can be the expression of graffiti art. This art form has unique emotional expressiveness and artistic characteristics. Illustrations, originally referring to all kinds of pictures attached to books, play a supplementary role in explaining the text information in books. Up to now, the role of illustration has long been not limited to the supplement and interpretati

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Dai, Jundi, Ghazali Daimin, and Jiajing Wu. "RESEARCH ON THE VISUAL IDENTITY DESIGN OF HIP-HOP MENSWEAR BRANDS." International Journal of Innovation and Industrial Revolution 5, no. 14 (2023): 81–97. http://dx.doi.org/10.35631/ijirev.514006.

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Hip-hop clothing makers struggle to stand out from the competitors in this market. Retailers are implementing brand culture enhancement as a strategy to engage customers in response to the rising trend of customers wishing to develop empathetic ties with companies in an effort to promote brand competitiveness. While a brand's technical information, such as its product attributes, features, and functioning, may be hard for customers to recall, their perceptions of the brand may be more positively influenced by its visual appeal and image.The objective of this study is to examine the visual iden

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Lin, Sitong. "Brandy Melvilles Social Media Marketing Strategy-Taking Girls in Generation Z as an Example." Advances in Economics, Management and Political Sciences 15, no. 1 (2023): 105–9. http://dx.doi.org/10.54254/2754-1169/15/20230879.

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A fast fashion brand that has become topical and popular in recent years, it must be Brandy Melville. In the era of fast fashion dying out, BM really has a big market. People never see their advertisements because they don't advertise. Brandy Melville used social media marketing strategies to successfully create concepts such as BM girl, BM style, etc. Make the brand a representative of American style clothing. Brandy Melville is especially popular among Gen Z girls. This article analyzes the success and controversy of BM's social media marketing strategy by studying the relationship between B

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王韻, 王韻, 徐英綺徐英綺 та 李咏儒李咏儒. "探討二手服裝的服裝屬性與品牌形象對年輕消費者購買意願的影響". 青年企業管理評論 17, № 2 (2024): 025–44. https://doi.org/10.53106/207308882024121702002.

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<p>隨著快時尚產業對環境的壓力逐漸增加，消費者對永續發展的重視提升，尤其是二手服裝市場的興起，成為解決環境問題的重要契機。本研究聚焦於Z世代的消費行為，探究產品屬性及品牌形象是如何影響此群體的購買決策。本研究以多重屬性態度模型為理論基礎，探究大學生的二手服裝屬性、品牌形象、態度等變數對購買意願的因果關係，採用隨機抽樣、立意抽樣法，研究對象為國立屏東科技大學的學生，共回收164份有效問卷，使用SPSS29.0進行資料分析。研究結果發現：（1）不同人口統計變數對二手服裝屬性、品牌形象、態度和購買意願會造成顯著差異；（2）二手服裝屬性、品牌形象對態度有正向影響；（3）態度對購買意願有正向影響；（4）態度在二手服裝屬性與購買意願之間具有中介影響效果。（5）態度在品牌形象與購買意願之間具有中介影響效果。</p> <p>&nbsp;</p><p>As the fast fashion industry increasingly exerts pressure on the environment, consumers are paying greater attention to sustainability. The rise of the second-hand clothing market has emerged a

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Ms. Shalini K C and Dr R Sudha. "Strategic Analysis of H&M: Navigating Global Fashion Leadership through Innovation, Market Segmentation, and Sustainable Practices." international journal of engineering technology and management sciences 8, no. 1 (2024): 23–26. http://dx.doi.org/10.46647/ijetms.2024.v08i01.003.

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This study explores the strategic development of the multinational fashion company H&M, following its rise from a small shop to a major force in the market. While the external environment assessment closely examines H&M's response to macro and micro environmental issues across 71 nations, the internal analysis underlines the company's dedication to innovation, varied product offerings, and strategic alliances. A thorough SWOT analysis identifies H&M's advantages in terms of worldwide expansion and environmentally responsible operations, as well as its disadvantages with regard to e

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Jin, Xiao, and Qinxin Wang. "Analysis of SHEIN Brand's Success in Overseas Markets Online from the Perspective of Consumer Psychology: Key Factors of Social Media Marketing." International Journal of Global Economics and Management 3, no. 3 (2024): 315–23. http://dx.doi.org/10.62051/ijgem.v3n3.36.

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Established in Nanjing in 2012, SHEIN has emerged as a powerhouse in the global e-commerce realm, boasting sales exceeding 100 billion yuan by 2021 and dethroning Amazon as the most downloaded shopping app. This paper examines how SHEIN, by mastering people's psychology, employs an integrated marketing strategy that combines social media, user-generated content, search engine optimization, short videos, and live streaming to get consumers interested in its clothing [4]. The analysis is made based on the Demand Theory that consumers are sensitive to price and SHEIN always adheres to the idea of

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Fati, Djibrill Hanounou, and Prof. Dr. Muhammed Talha Narci Assist. "Effects of Service Quality on Clothing E-Commerce Customer Satisfaction and E-Brand Loyalty." International Journal of Management and Commerce Innovations 10, no. 1 (2022): 371–79. https://doi.org/10.5281/zenodo.6866865.

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<strong>Abstract:</strong> With the expansion of technologies and increasing use of internet, the online market is blooming at a noticeable rate. Online Shopping is now a well-known term for the people of all ages.  Businesses are constantly trying to find new strategies that can help them gain loyal customers, in order to avoid the considerable cost of attracting new customers. The competition among online companies is to increase sale by getting new customers, make their shopping cart full, and make customers repurchase. To do this companies need to have an idea on cluster of their targ

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Wibowo, Amira Luthfiyya. "Exploring Santoon's Customers' Preferences That Affect Their Purchase Decision For Buying Fashion Products." Journal of Consumer Studies and Applied Marketing 2, no. 2 (2024): 139–45. http://dx.doi.org/10.58229/jcsam.v2i2.247.

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There is a significant shift towards online shopping in the digital era, particularly within the fashion industry. Despite this trend, Santoon, a clothing brand in Indonesia, faces challenges with online sales being considerably lower than offline sales, even though many of its customers and target market prefer purchasing fashion products online. This study aims to identify the preferences of Santoon's customers that impact their decision-making process when buying fashion products. Adopting a qualitative approach, the research utilizes semi-structured interviews to gather in-depth insights.

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Kneese, Tamara, and Michael Palm. "Brick-and-Platform: Listing Labor in the Digital Vintage Economy." Social Media + Society 6, no. 3 (2020): 205630512093329. http://dx.doi.org/10.1177/2056305120933299.

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Vintage goods are valued for their nostalgic association with pre-digital modes of production, but their contemporary trafficking is increasingly organized by processes of platformization. The central component of what we call “listing labor in the digital vintage economy” is the online display of collectible merchandise, but listing labor also entails promoting sellers’ brands on social media and using sales platforms and other logistical media to manage inventory, process transactions, and handle shipments. Listing labor is performed by branded merchants and their employees alongside indepen

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NALBANT, Kemal Gökhan, and Sevgi AYDIN. "Development and Transformation in Digital Marketing and Branding with Artificial Intelligence and Digital Technologies Dynamics in the Metaverse Universe." Journal of Metaverse 3, no. 1 (2023): 9–18. http://dx.doi.org/10.57019/jmv.1148015.

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The Metaverse will have a variety of effects on marketing. Businesses need to maintain their identities in the Metaverse realm. Generation Z and Generation alpha will have an easier time adjusting to virtual realms. The augmented reality environment allows buyers to interact with products without leaving the comfort of their own homes. Realization of in-store experiences is possible in the universe of the Metaverse. In addition, there will be an increase in the number of options for branding in the Metaverse. Virtual billboards and the virtual clothing consumers choose to wear will also influe

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Muhammad, Adnan Darmawan, and Fachira Ira. "Relationship between Promotion Mix and Brand Awareness (Case Study: Dizayn)." International Journal of Current Science Research and Review 06, no. 02 (2023): 1314–26. https://doi.org/10.5281/zenodo.7643717.

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<strong>ABSTRACT: </strong>Indonesia is one of the most developed countries in Southeast Asia, there are many designers from Indonesia who have achieved success at the international level. The Indonesian fashion industry currently contributes 20% to the creative economy sector. In this case, the government also contributes to developing the country's fashion industry in various ways by making policies, providing capital support, and carrying out digital transformation. The development of fashion today is quite rapid, various styles of clothing can change quickly. In addition, the use of te

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Pratiwi, Fajri Rahma, and Anung Rachman. "Rancang Bangun Iklan Web Banner Clothing Menggunakan Google Web Designer Pendekatan Metode Design Sprint." Jurnal Tekno Kompak 15, no. 2 (2021): 127. http://dx.doi.org/10.33365/jtk.v15i2.1243.

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Abstrak−Internet dapat digunakan sebagai media untuk melakukan bisnis dengan membangun sebuah website yang mempermudah dalam strategi promosi dan informasi produk. Tidak dapat disangkal bahwa tampilan sebuah situs web yang menarik dan mudah untuk digunakan akan lebih banyak dikunjungi orang. Agar tujuan akhir dari situs web tersebut dapat tercapai yaitu produk dapat dilirik oleh masyarakat luas melalui iklan web yang akan dirancang. merupakan ringkasan singkat dari makalah untuk membantu pembaca cepat memastikan tujuan penelitian dan sesuai dengan kebutuhan penelitian. Spanduk web adalah bentu

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周政邦, 周政邦, та 葉立誠葉立誠. "PRAXES品牌形象對消費者購買意願之影響－以知覺價值為中介變數". 多國籍企業管理評論 17, № 2 (2023): 081–106. http://dx.doi.org/10.53106/181345482023091702001.

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<p>自2014年代，實踐大學服裝設計學系成立「實踐大學PRAXES品牌概念店」，以此作為市場設計與經營的實戰平台，透過各領域學生的創意碰撞，呈現成熟獨立的當代風格。隨著電子商務與社群平台成為常態，透過發出訊息與消費者溝通互動，提升消費者的品牌形象認知，進而影響其購買意願。本研究之研究目的為探討PRAXES品牌形象與消費者購買意願之關係以及造成之影響，以過去一年內購買過服飾的消費者作為研究對象，採用便利式問卷進行調查，投放於各社群平台之中，本研究共發放311份問卷，排除2份填答不完整等無效問卷，有效問卷為309份，回收率99％。數據資料分析使用SPSS作為統計工具，問卷資料經過信效度驗證，研究結果顯示：經文獻與問卷分析探討後，本研究結果為品牌形象對知覺價值有顯著的正向影響，知覺價值亦對購買意願有顯著正向影響。本研究針對消費者提高購買意願也進行討論，符合本研究假說。本研究結果提供給後續相關研究之參考。</p> <p>&nbsp;</p><p>Since 2014, the Department of Fashion Design at Shih Chien University has established the &quot;Shih Chien University PRAXES Concept Sto

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黃偉宙, 黃偉宙, та 周建亨 Wei-Chou Huang. "時尚奢侈品袋包顧客賦權與品牌依附關係之研究－以產品涉入為中介變數". 多國籍企業管理評論 16, № 1 (2022): 047–76. http://dx.doi.org/10.53106/181345482022031601003.

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<p>奢侈時尚品牌為市場帶來龐大的商機並持續的獲利成長，除設計師專業設計外，近年來亦積極的希望賦權予客戶。奢侈時尚品牌雖以服飾為主要產品，但袋包產品為服飾配件產品中具有重要的地位情境，扮演核心穿搭的功能及角色。顧客在購買奢侈服飾時往往先從袋包開始，較具有普遍性，購買袋包相關經驗中有賦權的狀態及現象，是故本研究以奢侈時尚袋包為研究之產品及產業類別。過去許多研究認為賦權對於平價時尚品牌是有益的。</p> <p>實務上奢侈時尚品牌希望保持絕對的品牌權力，並與顧客保持距離，顧客賦權是否可以產生正面品牌依附，是值得深入思考的。</p> <p>顧客對產品資訊涉入越多，會提高品牌依附的程度。賦權程度越高會增加顧客對產品的需求及興趣。產品涉入對於顧客在產品訊息的收集及處理有相當重要的意義。因此本研究欲探討產品涉入是否能中介顧客賦權與品牌依附有所影響。</p> <p>本研究以網路結構性問卷進行調查，採取便利抽樣，以Google表單之電子問卷形式，採不記名方式對北部某大學設計學院之日間及進修部學生電郵寄發電子信件，本研究共計發放350份問卷，回收有效問卷共335份。</p> <p>研究結果顯示，在控制公眾自我意識的影響下，顧客賦權與品牌依附具顯著正向影響力。此外產品涉入對於兩者之間的關係具有顯著

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