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Books on the topic 'Brandig'

Author: Grafiati

Published: 11 September 2021

Last updated: 30 July 2025

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1

Eigner, Gerd-Peter. Brandig: Roman. Carl Hanser, 1985.

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2

Lee, Jason W. Branded: Branding in sport business. Carolina Academic Press, 2010.

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3

W, Lee Jason, ed. Branded: Branding in sport business. Carolina Academic Press, 2010.

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4

Braber, Helleke, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer, eds. Branding Books Across the Ages. Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463723916.

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For many, literature and marketing are considered opposite phenomena. This book discusses cases in which the two are closely connected. It argues that literature is subject to the same mechanisms as other commercial products: our experience of literary texts is prefigured by brands, trademarks that identify a product and differentiate it from its competitors. From the early modern period onwards, literary authors and their texts are constantly ‘branded’ and have been both the object and the trailblazer of a complex marketing process. The authors of this volume analyze this branding process thr

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5

United States. Department of Agriculture. Economic Research Service, ed. The relationship between national brand and private label food products: Prices, promotions, recessions, and recoveries. U.S. Dept. of Agriculture, Economic Research Service, 2011.

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6

A, Aaker David. Managing brand equity: Capitalizing on the value of a brand name. Free Press, 1991.

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7

Mootee, Idris. 60-minute brand strategist: The essential brand book for marketing professionals. Wiley, 2013.

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8

Tai, Jacky. Killer differentiators: 13 strategies to grow your brand. Marshall Cavendish Business, 2008.

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9

Conley, Lucas. OBD: Obsessive Branding Disorder: The Business of Illision and the Illusion of Business. BBS/Public Affairs, 2008.

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10

John, Davis. Competitive success: How branding adds value. Wiley, 2010.

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11

Kumar, S. Ramesh. Marketing and branding: The Indian scenario. Dorling Kindersley (India), 2007.

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12

Im, T'ae-su. Pŭraendŭjŏk in sam. 2nd ed. An Kŭrap'iksŭ, 2020.

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13

Coomber, Stephen. Branding. Capstone Pub., 2002.

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14

Ladika, Susan. Branding. CQ Press, 2022. http://dx.doi.org/10.4135/cqresrre20220513.

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15

Myers, H. D. Brandi. Brownell & Carroll, 1994.

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16

Weilbacher, william M. Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. NTC Business Books, 1993.

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17

Arthur, Ivan. Brands under fire. Penguin Books India, 2008.

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18

Hestad, Monika. Den kommersielle formen: Merkevarekonteksten som utfordring for industridesignernes behandling av form. Arkitektur- og designhøgskolen i Oslo, 2008.

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19

Milligan, Andy. Don't mess with the logo: Tools to build brands with impact. FT Press, 2010.

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20

Joseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. AMACOM, 2010.

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21

Jon, Edge, and Edge Jon, eds. What is brand strategy? Pearson Education publishing as FTPress Delivers, 2010.

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22

Carlos Alberto Teixeira de Oliveira. Marcas das gerais: 10 anos de pesquisa Top of Mind em Minas. MercadoComum, 2005.

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23

Carlos Alberto Teixeira de Oliveira. Marcas de sucesso das gerais: 11 anos de pesquisa Top of Mind em Minas. MercadoComum, 2006.

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24

Steidl, Peter E. Waking the giant: Revitalising the mature brand. Wiley, 2009.

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25

Keller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute, 1997.

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26

Loken, Barbara. Brands and brand management: Contemporary research perspectives. Routledge, 2010.

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27

Loken, Barbara. Brands and brand management: Contemporary research perspectives. Taylor & Francis Group, 2010.

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28

Carlos Alberto Teixeira de Oliveira. Marcas das gerais: 10 anos de pesquisa Top of Mind em Minas. MercadoComum, 2005.

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29

Barbara, Loken, Ahluwalia Rohini 1966-, and Houston Michael J, eds. Brands and brand management: Contemporary research perspectives. Taylor & Francis Group, 2010.

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30

Đỗ, Văn Chiến. Bản sắc thương hiệu Việt: Vietnamese brand indentity [sic]. Nhà xuất bản Văn hóa-thông tin, 2010.

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31

Ishii, Junzō. Burando: Kachi no sōzō. Iwanami Shoten, 1999.

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32

Trandafilović, Igor. Marka u savremenoj tržišnoj privredi. Zadužbina Andrejević, 2006.

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33

Jon, Edge, and Edge Jon, eds. Why you need to be on the brandwagon: Brands are long-term money. Pearson Education publishing as FTPress Delivers, 2010.

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34

Yu, Sŭng-jae. Hit'ŭ ŭi t'ansaeng: Taehan Min'guk pŭraendŭ 100-yŏn punt'ugi. Wijŭdŏm Hausŭ, 2021.

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35

Brandig: Roman. Hanser, 1985.

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36

Branded: Branding in sport business. Carolina Academic Press, 2010.

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37

Lee, Jason W. Branded: Branding in Sport Business. Carolina Academic Press, 2018.

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38

Lee, Jason. Branded: Branding in Sport Business. Carolina Academic Press, 2018.

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39

Worm, Stefan. Branded Component Strategies: Ingredient Branding in B2B Markets. Westdeutscher Verlag GmbH, 2011.

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40

Branded Component Strategies Ingredient Branding In B2b Markets. Gabler Verlag, 2011.

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41

Lawson, Larry. The Never Ending, Amazingly Awesome Adventures of Brandin and Brandi. America Star Books, 2010.

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42

Branded Supply Chain: A New Perspective in Sustainable Branding. Bocconi University Press, 2021.

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43

Saviolo, Stefania, and Gian Mario Borney. Branded Supply Chain: A New Perspective in Sustainable Branding. Bocconi University Press, 2021.

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44

Branding of Thorne Barrow: Second Novel in the Branded Series. CreateSpace Independent Publishing Platform, 2014.

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45

HOLMES, Casandra. Let's Go Brandin' Ranching Farming Cattle Branding Size 8. 5x11 Inches - 140 Pages. Independently Published, 2022.

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46

Shaari, Hasnizam, and Salniza Md. Salleh. Contemporary research in brand management. UUM Press, 2018. http://dx.doi.org/10.32890/9789672064749.

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This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities.This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position.Hence, this book is a good reference to those who wanted to understand factors influenc

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47

Leppert, Alice. Keeping Up with the Kardashians. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039577.003.0012.

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This chapter explores the ways the Kardashians' insistence on the importance of sisterhood serves as both a counterweight and an aid to their brand's example of feminine productivity. The Kardashians have become models for young women seeking success through self-branding, albeit with a novel twist—sister-branding and sister-entrepreneurship. In contrast to the potentially alienating individual empowerment ideal of postfeminist neoliberal culture, the Kardashians privilege sisterhood—a fact that might account for their massive popularity among young women and girls. Though the Kardashians clea

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48

Competitive success: How branding adds value. John Wiley, 2010.

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49

Maguigad, Demetrio P., and Emily Lonigro. Branding for Changemakers: A guide for defining and communicating your brand's impact. Bowker, 2018.

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50

Bloem, Ingeborg, and Klaus Kempenaars. Branded Protest: Branding As a Tool to Give Protest an Iconic Face. Bis B.V., Uitgeverij (BIS Publishers), 2019.

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