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Dissertations / Theses on the topic 'Brandig'

Author: Grafiati
Published: 11 September 2021
Last updated: 30 July 2025

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1

Torres, Durán María de la Luz. "Proyecto de rediseño de identidad corporativa para la empresa MS&S Group." Tesis de Licenciatura, Universidad Autónoma del Estado de México, 2018. http://hdl.handle.net/20.500.11799/94626.

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El presente proyecto surge del conocimiento del cliente acerca del diseño, y de cómo está consciente de lo que se necesita para crecer profesionalmente en el mundo actual y globalizado, en donde la mayor parte de la gente es visual y en donde la imagen tiene un papel determinante en la formación de relaciones y en la interacción de la gente. Significó una aplicación de conocimientos integrales y multidisciplinarios, haciendo que la labor del diseño no solamente sea gráfica, sino que abarque aspectos como investigación y lograr una relación con el entorno empresarial, en el cual hay que conside
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Balint, Anat. "Branded reality : the rise of embedded branding ('branded content') : implications for the cultural public sphere." Thesis, Goldsmiths College (University of London), 2016. http://research.gold.ac.uk/18798/.

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This thesis explores the rise of embedded branding (‘branded content’) since the early 2000s, a funding model in which sponsors are integrated into media content. It examines its implications for the functioning of the media as a cultural public sphere. Located within the political economy approach, the research takes a critical perspective, arguing that ‘branded content’ is, in Habermasian terms, an act of manipulation. Two case studies of British and Israeli reality television shows were used to explore three questions: 1. How does the ‘branded content’ market work? 2. Are we witnessing a ne
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3

Drugan, Gerard Anthony. "The development of an analytical framework for the measurement of city brands." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/the-development-of-an-analytical-framework-for-the-measurement-of-city-brands(0532263f-0794-437c-82a1-82998b1d014c).html.

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This study investigates the potential to develop an analytical framework for the measurement of city brands. The research objectives are: (1) to identify any city brand attribute dimensions; (2) to develop a research framework to investigate the city branding related attributes that impact on city branding; (3) to develop a research process to identify additional attributes or variables that have not been recognised as components of city branding in related literature; (4) to develop a city brand measurement tool; and (5) to refine a city brand measurement tool using a case study approach. The
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4

MEHTA, RUCHI J. "BRANDED ENVIRONMENTS: THE DESIGN APPROACHES." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299.

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Nicholson, Danielle Marie. "Branded Content: Understanding the Mechanisms of Strategic Messaging in Entertainment Television Formats." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc115129/.

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Branded content as an advertising tactic is a growing phenomenon that is not widely researched and is generally ambiguous in nature. This study uses qualitative methods to explain how branded content is defined, how it functions, and how it can influence a brand. Case studies of IKEA and Chevrolet were compared alongside four interviews with branded content professionals. the data collected suggests that branded content in structure and substance is varied, however it comprises engagement, the brand, and financial transaction. the data collected also suggested that brands take a variety of sta
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Sjöqvist, Linnea, and Hanna Edman. "Attityd på köpet? : Om unga konsumenter och co-branding." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16675.

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I dagens samhälle finns reklam överallt och de flesta innehar en attityd gentemot både reklam och de varumärken som florerar i den, vare sig den är omedveten eller medveten. En målgrupp som ses som lättpåverkad, men ändå har en stark medvetenhet om olika varumärken är ungdomar. Som ung gäller det att passa in men ändå stå ut, att hitta sig själv trots grupptryck och påtryckningar från omvärlden. En inte obetydlig del av detta inflytande kommer från olika sorters marknadsföring som alla utsätts för varje dag. Denna studie ämnar undersöka ungdomars attityd till olika varumärken och hur attityden
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7

Lundström, Josefin, and Jonsson Martina Engebretzen. "Stadsdelen som varumärke : Invånares uppfattningar om Gävles stadsdelar." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-15299.

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Titel: Stadsdelen som varumärke - Invånares uppfattningar om Gävles stadsdelar   Nivå: Kandidatuppsats i ämnet företagsekonomi   Författare: Martina Engebretzen Jonsson & Josefin Lundström   Handledare: Jonas Kågström   Datum: 2013 - Augusti Syfte: Syftet med detta examensarbete är att analysera hur varumärket för en stadsdel uppfattas i en medelstor stad och om undersökningar som tidigare gjorts på länder och städer kan appliceras och tas ned till stadsdelsnivå. Metod: I den här studien kommer en kvantitativ metod med en deduktiv ansats att användas. Vidare kommer det positivistiska syn
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He, Ping. "Chinese brands and branding strategies." Thesis, University of Hertfordshire, 2012. http://hdl.handle.net/2299/9040.

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The purpose of this study is to gain an insight into Chinese brands and branding strategies, with a particular focus on the manufacturing sector. This study will explore the value of existing brand management theory as related to Chinese brand building. In order to gain answers to the research questions, analyses of the secondary data and in-depth interviews with top Chinese banding consultants are conducted. The data is then analyzed using constant comparative and coding methods. This study comprehensively analyzes all the possible factors which directly or indirectly influence Chinese brand
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Bertilsson, Jon. "The way brands work : consumers' understanding of the creation and usage of brands /." Lund : Lund Business Press, Lund University, 2009. http://www.lu.se/o.o.i.s?id=12588&postid=1495234.

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10

Bláhová, Kateřina. "Analýza společnosti Aqua Angels EUROPE s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192392.

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The aim of this thesis is the real representation of the company's business Auqa Angels EUROPE s.r.o. - a brief description of each area inside the company, know-how, product description, pricing and insight into the distribution system and the importance of sales personnel in the company. The author is concerned with the individual marketing activities of this small company and evaluate their effectiveness. Furthermore, this work aims at a competitive comparison in the Czech market with bottled water and evaluate the awareness of the brand and its positioning among consumers. The basic hypoth
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Nauclèr, Lizette, and Anna Chronsell. "Private Brands Conquer the Swedish Market : How Retailers Regard and Handle Private Brands." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-512.

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<p>The story of private brands begins in Great Britain in 1928, when Marks & Spencer launched their private brand St Michael. In Sweden, the first private brand was developed during the 1920’s; a coffee named Prinsess Kaffe produced for ICA. Until 1980, private brands were just a cheap alternative to manufacturer owned brands. During the years, it gained more and more market shares. Because of the introduction of private brands, the retailers have gained an increased power over manufacturers and they now also have to handle the competition between manufacturer brands, private brands and custom
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Bustamante, Romero Javier. "Branding." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623723.

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Esta conferencia trata sobre la importancia de posicionar las marcas hoy en día, menciona casos de buenas y malas prácticas además de realizar una dinámica, con la herramienta Kahoot, durante la conferencia. Descripción: Conferencia realizada en el marco del primer encuentro de socios Lumni, en las instalaciones del aula magna del campus Monterrico de la UPC, el 16 de mayo de 2018.
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Alvarado, de Marsano Liliana. "Crítica de Libro: Brand New de Wally Olins." Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/324962.

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Turatti, Luiz Fernando Andreotti. "Extensões de marca: um estudo de caso." Universidade de São Paulo, 2005. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-24062014-111730/.

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Este trabalho aborda diversos aspectos da extensão de marcas. A construção de marcas fortes tem sido uma alternativa para criar diferenciação e vantagem competitiva. O sucesso em um determinado mercado costuma ser decorrente de fatores que vão além do próprio produto; a percepção do consumidor sobre uma marca é formada por um complexo conjunto de associações onde coexistem aspectos racionais, funcionais e objetivos, bem como elementos emocionais, subjetivos e abstratos. A marca representa um código, um resumo de todas estas associações e percepções, e o posicionamento psicológico da marca infl
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Хмелик, Людмила Яківна, Людмила Яковлевна Хмелик, Liudmyla Yakivna Khmelyk, and N. Ye Kosolap. "Ecological branding." Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/13484.

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Хмелик, Людмила Яківна, Людмила Яковлевна Хмелик, Liudmyla Yakivna Khmelyk, and N. Ye Kosolap. "Ecological branding." Thesis, Вид-во СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/21970.

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Braun, Jan Raphael Reuter. "Green branding." Florianópolis, SC, 2008. http://repositorio.ufsc.br/xmlui/handle/123456789/91063.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Design e Expressão Gráfica.<br>Made available in DSpace on 2012-10-23T18:25:00Z (GMT). No. of bitstreams: 1 262180.pdf: 1662683 bytes, checksum: 1f5b987f5326d87d6c26d4b0bb2d3dee (MD5)<br>Principalmente a partir dos anos noventa, as discussões ligadas às questões ambientais provocaram um crescimento acentuado no número de entidades voltadas para esta temática (ONGs, projetos, programas, comissões, comitês etc.). Porém, este incremento também contribuiu para agravar a
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Santos, Claudia Polo dos. "Luxury branding." reponame:Repositório Institucional da UFSC, 2012. http://repositorio.ufsc.br/xmlui/handle/123456789/94052.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Design e Expressão Gráfica, Florianópolis, 2010<br>Made available in DSpace on 2012-10-25T05:56:11Z (GMT). No. of bitstreams: 1 280703.pdf: 1740930 bytes, checksum: b3410889e3aeb372d8059c648bc03f2d (MD5)<br>O luxo, quando ligado a marcas, é caracterizado por uma identidade forte, por um estilo reconhecível, por uma consciência elevada, e por associações emocionais e simbólicas realçadas. Como uma indústria global, tem um crescimento ininterrupto por mais de duas déca
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Klouman, Henrik, and Djavid Beljulji. "Branding in the lower level sport club setting : The case of Swedish division 1 ice hockey teams." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18704.

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Background Keller (2009) states that brand equity and the crucial intangiblevalue a brand brings to organizations is perhaps one of the most important marketing topics discussed in recent years. As the competitive market and branding environment for companies are fierce, the sport industry has gradually become more competitive and professional in many aspects of their operations as well. Researchers have gone to the extent of claiming that a brand is the most important asset of a sports team and that the brand provides direction and meaning for sports associations as well as for their follower
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Cameira, Sandra Ribeiro. "O branding e a metodologia de sistemas de identidade visual." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-28012014-100230/.

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Esta pesquisa propõe uma investigação sobre as mudanças incorporadas, a partir da introdução do branding no escopo dos projetos de construção de identidade de marca, à metodologia dos projetos de construção de identidade visual corporativa dos principais escritórios de design brasileiros especializados neste segmento. O principal objetivo é compreender a contribuição e as mudanças causadas pelo branding - uma disciplina proveniente das escolas de administração e marketing - na metodologia de projetos de identidades visuais, uma vez que a maioria dos designers brasileiros teve sua formação paut
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Pino, Simona. "The politics of branding : iRobot, branding and common sense." Thesis, University of Warwick, 2016. http://wrap.warwick.ac.uk/82187/.

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This thesis investigates the branding and marketing practices of the iRobot Corporation, an American military firm that produces both domestic and military robots with the same brand, and emphasises its military character when advertising its civilian products. Based on the assumption that the branding strategy is counterintuitive and controversial, this thesis offers an explanation by considering the practice within the broader historical context, thus providing an insight into the changing role and place of military firms within contemporary American capitalism. The argument is that the firm
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Stighäll, Emil. "EMPLOYER BRANDING : En analys av idealbilden inom Employer Branding." Thesis, Umeå universitet, Pedagogiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-163647.

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I en allt mer konkurrenskraftig vardag måste dagens arbetsgivare lägga större fokus på̊ att sticka ut. Endel gör det genom innovativa produkter och samarbeten, andra genom en aggressiv marknadsföringsstrategi. Humankapitalet har därför blivit ett betydelsefullt konkurrensmedel där efterfrågan på rätt kompetens har ökat. Därför har Employer Branding idag blivit ett av de hetaste ämnena inom organisatoriska kompetensförsörjning. Men hur tillämpar man Employer Branding mest effektivt enligt praktiker och teoretiker? Syftet med studien är därför att undersöka med hjälp av en diskursanalys hur Empl
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Hoivanen, Heli. "Branding a Finnish apparel brand : An interview study of Finnish retail apparel brand managers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12833.

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The current market for apparel retail goods is continuously getting more competitive due to the increasing amount of actors in the field. In order to stand out in the complex and dynamic market branding has emerged to be companies’ top priority because brands are increasingly becoming more valuable assets to companies’ business performance. However, the topic of brand management usually lacks the consideration regarding practical aspects because of the questions of academics’ access and exposure to the field. Also, it has been said that one of the common obstacles in the Finnish apparel and te
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Almeida, Helena Susete Figueira Freire de. "Branding de lugar." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2013. http://hdl.handle.net/10400.5/11809.

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Azevedo, Sara Ribeiro Couto Saldanha de. "Re branding Marvila." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/19991.

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Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Urbanismo apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>O forte ambiente competitivo nas cidades de hoje em dia, levou à adopção de estratégias de Branding incorporadas nos elementos de gestão territorial. Nestas estratégias, o principal objectivo passa por desenvolver um lugar potenciando os seus atributos, com especial foco na sua imagem e identidade, visando a que esta se destaque e se torne atractiva. Marcada fortemente pelo período pós-industrial, foi at
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Storer, Heather J. "Authenticity in Branding." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1366662430.

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Pernikář, Václav. "Branding a rebranding." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260573.

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The paper is focused on brand identity and its implementation. The main target of the paper is to propose visual rules that could be used in companys communication including the logomanual and brand tonality represented by the communication manual. There is formed a theoretical summary and the issue of brand identity is discussed in a context of brand building in the first part of the paper. Then, in a practical part of the paper, is the paper focused on designing new brand for a small accommodation business. The new new brand name, logo, company colors, fonts are designed. The author had comp
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Moravec, Petr. "Branding a rebranding." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262753.

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The thesis focuses on brand image and its establishment on the Czech retail market. The aim of the thesis is to identify and propose ten opportunities for improvement of brand presentation to the brand's end users. The first part covers the empirical background and summarises issues of brand image creation in the context of brand building process in the retail environment. The practical part introduces the sports brand Under Armour and subsequently describes its position on the Czech sportswear market. Based on the questionnaire and observational research a draft of ten recommendations is com
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Monica, Goyzueta Mejia Zarela, and Mauricio Andia Martin Alonso. "Branding-CM00-201301." Universidad Peruana de Ciencias Aplicadas (UPC), 2013. http://hdl.handle.net/10757/633476.

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Aún hoy en día muchos piensan que la creación de una marca es la simple ideación de una identidad para una organización compuesta de un nombre logotipo y un estilo. En realidad una marca es mucho más que eso. Comprende diversos aspectos que van desde lo tangible hasta lo emocional y que permiten crear la relación o vínculo entre el consumidor y el producto- servicio. Esta relación tiene tanto valor que actualmente uno de los principales activos de las grandes corporaciones internacionales lo constituyen sus marcas.El branding implica justamente la gestión estratégica de la marca considerand
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Alonso, Mauricio Andia Martin. "Branding-CM00-201602." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633477.

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El curso de especialidad de Branding de la carrera de Comunicación y Marketing es de carácter teórico dirigido a los estudiantes de sexto ciclo; busca desarrollar la competencia general de comunicación oral y pensamiento innovador y la competencia específica de estrategia comunicacional con visión 360. Aún hoy en día muchos piensan que la creación de una marca es la simple elaboración de una identidad para una organización compuesta de un nombre logotipo y un estilo. Sin embargo la marca significa mucho más y comprende diversos aspectos que van desde lo tangible hasta lo emocional y que permit
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Alonso, Mauricio Andia Martin, and Pacheco Gamboa Aparicio Yuriella. "Branding-CM00-201701." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633488.

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El curso de Branding de la carrera de Comunicación y Marketing es de carácter teórico dirigido a los estudiantes de sexto ciclo; busca desarrollar la competencia general de comunicación oral y pensamiento innovador así como la competencia específica de estrategia comunicacional con visión 360. Aún hoy en día muchos piensan que la creación de una marca es la simple elaboración de una identidad para una organización compuesta de un nombre logotipo y un estilo. Sin embargo la marca significa mucho más y comprende diversos aspectos que van desde lo tangible hasta lo emocional y que permiten crear
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Alonso, Mauricio Andia Martin, Arteaga Oconnor Andres, and Pacheco Gamboa Aparicio Yuriella. "Branding-CM00-201702." Universidad Peruana de Ciencias Aplicadas (UPC), 2017. http://hdl.handle.net/10757/633499.

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El curso de Branding de la carrera de Comunicación y Marketing es de carácter teórico dirigido a los estudiantes de sexto ciclo; busca desarrollar la competencia general de comunicación oral y pensamiento innovador así como la competencia específica de estrategia comunicacional con visión 360. Aún hoy en día muchos piensan que la creación de una marca es la simple elaboración de una identidad para una organización compuesta de un nombre logotipo y un estilo. Sin embargo la marca significa mucho más y comprende diversos aspectos que van desde lo tangible hasta lo emocional y que permiten crear
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Andres, Arteaga Oconnor, Pacheco Gamboa Aparicio Yuriella, and Rosas Torres Oscar Alfredo Odon. "Branding-CM00-201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633510.

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Descripción:El curso de Branding desarrolla las herramientas necesarias en cada etapa de la elaboración estratégica de una marca desde el análisis elaboración y comunicación de la misma dentro de un mercado de alta competencia. El branding implica por lo tanto la gestión estratégica de la marca considerando sus distintas fases de vida el mercado los consumidores el entorno y las tendencias que las rodean. Por lo tanto este curso ayudará a diseñar estrategias para marcas de productos y/o servicios que respondan a las necesidades de la organización. Aún hoy en día muchos piensan que la creación
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Alonso, Mauricio Andia Martin, Pacheco Gamboa Aparicio Yuriella, and Rosas Torres Oscar Alfredo Odon. "Branding-CM00-201802." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/633521.

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Description:The Branding course develops the tools required in each stage of the strategic creation of a brand from its analysis development and communication within a highly competitive market. Therefore branding implies the strategic management of a brand considering its different life stages the market consumers environment and trends around it. Thus this course will help to design strategies for product and/or service brands that respond to the organizational necessities. Even nowadays a lot of people think that creating a brand implies only developing an identity for an organization made
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Teresa, Malaga Ortiz Maria. "Branding-CM00-201900." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633532.

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Description:The Branding course develops the tools required in each stage of the strategic creation of a brand from its analysis development and communication within a highly competitive market. Therefore branding implies the strategic management of a brand considering its different life stages the market consumers environment and trends around it. Thus this course will help to design strategies for product and/or service brands that respond to the organizational necessities. Even nowadays a lot of people think that creating a brand implies only developing an identity for an organization made
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Yuriella, Pacheco Gamboa Aparicio, and Rosas Torres Oscar Alfredo Odon. "Branding-CM00-201901." Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/633543.

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Description:The Branding course develops the tools required in each stage of the strategic creation of a brand from its analysis development and communication within a highly competitive market. Therefore branding implies the strategic management of a brand considering its different life stages the market consumers environment and trends around it. Thus this course will help to design strategies for product and/or service brands that respond to the organizational necessities. Even nowadays a lot of people think that creating a brand implies only developing an identity for an organization made
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37

Aarnio, Jenny, and Ida Erlandsson. "Kalmar - ett platsvarumärke i skuggan av Öland och Glasriket : En studie om destinationsutveckling." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20886.

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Turismen i Kalmar har ökat de senaste åren, men hamnar till synes i skymundan av Öland och Glasriket. Hur får man besökare att få upp ögonen för Kalmar som primära resmålet och hur får man dem att stanna? Vi har i denna uppsats intresserat oss för att ta reda på hur ett starkt platsvarumärke skapas och vad som således krävs för att bli en framgångsrik destination, samt hur man kan använda sig av platsmarknadsföring för att nå ut med platsvarumärket till potentiella målgrupper.
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Krochta, Carrie Ann. "Layers of Branding: City and Arts Organization Branding in Columbus, Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345471017.

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Löfgren, Jessie, and Sofia Flodström. "Employer branding - Vad tycker medarbetarna? : En studie om intern employer branding." Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33156.

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I en allt mer föränderlig värld där företag inom kunskapsintensiva branscher lider brist på kompetent personal, har det aldrig tidigare varit lika viktigt för organisationer att arbeta för att behålla sina nuvarande anställda. För att företag ska kunna differentiera sig och skapa en arbetsgivarattraktion krävs det att de använder sig av strategier för att de fortsättningsvis ska kunna attrahera och behålla sina medarbetare. Employer branding är sätt att stärka arbetsgivarvarumärket både internt som externt och denna studie kommer att fokusera på intern employer branding.
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Hanna, Maryna, and Nesia Coman. "Motion Graphics in Relation to Branding : An Exploratory Study." Thesis, Jönköping University, JTH, Industridesign, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53818.

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Nowadays, there are many trends and changes happening in the market industry, in order to cope with the rise of technologies. Brands are finding new, modern, and revolutionary ways in order to elevate their identities into new levels. Therefore, the adoption of motion graphics and videos yield remarkable improvements in marketing in general. The benefits of motion graphics and its impact on the field of design and marketing have attracted the attention of researchers and businesses around the world. This thesis focuses on the benefits of motion graphics in branding, and how it can add more val
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Ginman, Carole, Charlotte Lundell, and Catherine Turek. "Luxury for the Masses : A Study of the H&M Luxury Collaborations with Focus on the Images of the Luxury Designer Brands." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-125010.

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<p>A strong brand is important for all companies; however, it is imperative for the success of a luxury fashion house as the image is one of its core assets. As strategic alliances are increasing in popularity the effect they have on how customers look at the partner brands is both interesting for the general person, but also – and more importantly – vital knowledge for companies pondering such a strategic move. The major focus of this study is to answer the question of how luxury designers’ collaborations with high street retailer Hennes & Mauritz affect how consumers perceive the luxury desi
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Patti, Frank Anthony. "Branding in Independent Schools| Identifying Important Aspects of the School Branding Process." Thesis, University of Pennsylvania, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10608474.

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<p> Branding in independent schools is a topic that has not been fully explored by researchers in the field of marketing and branding. Many factors have forced independent schools to begin to look at brand management as a way to respond to sudden enrollment issues. The recession of 2008, increasing quality of public schools, and the rising cost of an independent school education are three major factors that have prompted independent schools to think much more carefully about their images. Although there is some research on the ways that colleges and universities successfully apply branding str
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Thomas, Ramona. "Employer Branding for Consultancies." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1852.

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<p>Fierce competition for talents and asymmetric distribution of information are the</p><p>two main reasons that make employer branding necessary for knowledge intensive</p><p>companies. Why is this especially important for knowledge intensive companies?</p><p>These companies rely on an excellent base of human resources as the</p><p>employee is forming the perception of the client in terms of credibility, quality</p><p>and reputation. So how can you filter out and attract the best people? And are all</p><p>talents attracted by the same patterns? The idea of this research is, that as the</p><p>
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Magagnoli, Matilde. "Design and city branding." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/20133.

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Dissertação de Mestrado em Design, com a especialização em Design de Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>A disciplina do place branding cresceu em popularidade nas últimas décadas, tornando-se numa área de interesse para muitas cidades por todo o mundo. Levar a cabo uma intervenção de city branding implica um esforço a vários níveis para a administração da cidade, cujo objetivo é capturar a essência da cidade através do envolvimento direto dos cidadãos, definir a reputação e desenvolver um conjunto estratégico
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Ding, Zi-Yun. "Branding in Arts Organizations." University of Akron / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=akron1297979840.

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Altman, Andrew. "Branding Architectural Corporate Design." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337362892.

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Schäferová, Valerie. "Emloyer branding mezinárodní firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15460.

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Competition for talent is heating up and will probably intensify, since demographic trends make it increasingly difficult for companies to replace valued employees when they retire. In response, many companies are trying to sharpen the way they market themselves to recruits, by applying branding techniques to recruitment. For a company to exploit its brand effectively when it fishes for talent, it must think of recruits as customers, determine which corporate attributes matter most to specific types of recruits, and understand how best to reach them. This diploma thesis analyzes Belgian busine
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Hralová, Lenka. "Employer branding ve stavebnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261953.

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The Master's Thesis is focused on a modern trend in human resource management, employer branding, analysed as a general image of a company as employer, its working conditions and a preference of this company as a stable employer. The main goal is to review the range and relevance of employer branding within Czech building industry based on existing company and comparison with its competition. The first part describes theoretical definitions of employer branding and its instruments. The second part presents the empirical research done in Metrostav a.s., comparison with its competition and a que
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Bolos, Alexander. "Branding av tvättmedlet "Älg"." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-22294.

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Güntlisberger, Marisa. "Behavioral Branding unter besonderer Berücksichtigung des Employer Branding am Beispiel der Graubündner Kantonalbank." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/05605753001/$FILE/05605753001.pdf.

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