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Journal articles on the topic 'Brandig'

Author: Grafiati

Published: 11 September 2021

Last updated: 30 July 2025

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1

MALMSTEN, P. H., and AXEL KEY. "V. Suppurativ pyleflebit, beroende på brandig afstöt-ning af processus vermiformis. Pall meddeladt." Nordiskt Medicinskt Arkiv 1, no. 11 (2009): 20–30. http://dx.doi.org/10.1111/j.0954-6820.1869.tb00007.x.

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Marli, Aparecida Gouveia, Pereira De Lira Michele, and Carlos Hoelz José. "EDUCAÇÃO CORPORATIVA: UM ESTUDO SOBRE COMO A EDUCAÇÃO CORPORATIVA PODE SER ALIADA AO PROCESSO DE EMPLOYER BRANDIG NA ATRAÇÃO E RETENÇÃO DE TALENTOS." Revistaft 28, no. 135 (2024): 8. https://doi.org/10.5281/zenodo.11626508.

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Para qualquer organização se manter estável no mercado, é necessário ter planos para elevar a sua vantagem competitiva, um dos meios para isso é atrair e reter talentos que podem trazer bons resultados para os negócios e a educação corporativa que é um desses meios pode aprimorar a habilidade dos colaboradores, gerando valorização pela empresa o que engloba o employer branding cuja finalidade é criar uma imagem positiva da empresa como marca empregadora, então este artigo possui o objetivo de inve

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Zhan, Gaohan. "Research on the Economic Effects of Co-branding with the Nike." Highlights in Business, Economics and Management 43 (December 5, 2024): 482–86. https://doi.org/10.54097/5zy2p209.

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As globalization and market competition intensify, brands are compelled to seek novel ways to differentiate themselves, with co-branding emerging as a prevalent branding strategy. Social media platforms have facilitated new avenues for showcasing and disseminating co-branded products, thereby enhancing the interaction between co-branded brands and consumers. This paper delves into the various co-branding approaches adopted by Nike and summarizes the impacts of these different strategies on the brand.

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Shi, Yihao. "The Impact of Co-branding under New Media Marketing on Consumer Purchase Intentions." Frontiers in Business, Economics and Management 15, no. 2 (2024): 236–39. http://dx.doi.org/10.54097/yfm7kw83.

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In the context of new media marketing, co-branding has a positive impact on consumer purchase intentions. Through new media platforms, co-branding activities are widely disseminated, increasing consumer awareness of products and making co-branded products a hot topic. Consumer trust in co-branded brands is strengthened, and through collaboration with other brands, consumers are more confident in the quality and reputation of co-branded products. Compared to other activities, co-branding aligns with brand market positioning. By collaborating with brands from different fields, co-branding achiev

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Singh, Dr. Jeet, and Dr. Preeti Yadav. "MANAGING BRANDS: CHALLENGES AND STRATEGIES." Asian Journal of Research in Marketing 2, no. 2 (2013): 24–39. https://doi.org/10.5281/zenodo.15037192.

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The battle for a share of the customer’s wallet and cut throat competition for every bit of market space has resulted in search for a powerful weapon that delivers sustainable competitive differentiation. Here it is important to quote Philip Kotler about his perception on brands, “Branding is expensive and time consuming and it can make or break a product”. But even then, today, branding is such a strong force that hardly anything goes unbranded. No one had thought that commodities like Rice, Salt and Aata would be branded. Experience suggests that no product can really be a

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Fan, Ying. "Branding the nation: What is being branded?" Journal of Vacation Marketing 12, no. 1 (2006): 5–14. http://dx.doi.org/10.1177/1356766706056633.

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Washburn, Judith H., Brian D. Till, and Randi Priluck. "Co‐branding: brand equity and trial effects." Journal of Consumer Marketing 17, no. 7 (2000): 591–604. http://dx.doi.org/10.1108/07363760010357796.

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Co‐branding is an increasingly popular technique marketers use in attempting to transfer the positive associations of the partner (constituent) brands to a newly formed co‐brand (composite brand). This research examines the effects of co‐branding on the brand equity of both the co‐branded product and the constituent brands that comprise it, both before and after product trial. It appears that co‐branding is a win/win strategy for both co‐branding partners regardless of whether the original brands are perceived by consumers as having high or low brand equity. Although low equity brands may bene

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., Widiawaty. "PENGARUH BRAND FAMILIARITY TERHADAP PURCHASE INTENTION MELALUI BRAND FIT PADA HOTEL MULIA JAKARTA." Jurnal Manajemen dan Pemasaran Jasa 8, no. 2 (2016): 147. http://dx.doi.org/10.25105/jmpj.v8i2.1597.

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<p>The purpose this paper is to examine the effects of Brand familiarity and Brand Fit on Purchase Intention towards the offerings of co branded hotels. The findings showed that the fit between cobrands mediate the relationship between Brand familiarity and Purchase Intention. In particular, a well-known co-branded hotel a high level of Brand Fit could directly or indirectly affect consumer decision-making processes regarding Purchase Intention towards the co-brand. conversely, a less familiar co-branded hotel had positive effect on Purchase Intention only if respondents perceived a good

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Wang, Stephen W., and Jillian Farquhar. "Co-branded services: perceived benefits and involvement of co-branded credit cards." International Journal of Bank Marketing 36, no. 5 (2018): 969–87. http://dx.doi.org/10.1108/ijbm-05-2017-0098.

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PurposeThe purpose of this paper is to further the consumer services theory in financial services marketing by examining how perceived benefits influence consumer intention-to-use a co-branded credit card and further how intention-to-use is moderated by involvement.Design/methodology/approachA conceptual model is developed and tested. A convenience sample of users of a co-branded credit card was surveyed. The responses were analyzed using structural equation modeling.FindingsResults show a strong association between perceived benefits and co-brand equity and between co-brand equity and co-bran

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Satriyo, Bayu Dwi, Farid Fitriyadi, and Dwi Retnoningsih. "Integrating Mern Technology In E-Learning: Opportunities And Challenges For SMEs." International Journal of Computer and Information System (IJCIS) 5, no. 3 (2024): 196–202. https://doi.org/10.29040/ijcis.v5i3.175.

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Abstract This article develops an E-Learning application called BrandBiz using MERN technology (MongoDB, Express, React, and Node.js) to help MSMEs understand product branding. This application also uses Progressive Web App (PWA) technology for flexibility of use on various devices. The research methodology involves literature studies and user testimonials to collect data and measure the effectiveness of the application. As a result, BrandBiz provides login, registration, selection and learning of educational paths, quizzes, and feedback features, which are accessed via https://www.brandbiz.si

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Liang, Chenrui. "Analysis of the Effectiveness of Brand Cross-border Collaboration Strategy from the Perspective of Middle-aged and Young Consumers: Taking Luckin JiangXiang Latte as an Example." Advances in Economics, Management and Political Sciences 160, no. 1 (2025): 125–32. https://doi.org/10.54254/2754-1169/2025.19795.

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In today's increasingly diversified consumer concept, with the rapid development of the market economy and the increasing diversification of consumer demands, cross-border brand collaboration has become one of the important strategies for enterprises to seek differentiated competitive advantages and expand market share. As an important force in the consumer market, the behavioral characteristics and consumption preferences of middle-aged and young consumers have a significant impact on the formulation of brand strategies. From the perspective of young and middle-aged consumers, this paper disc

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Gupta, Mandeep. "Dignified Branding: Upholding Authenticity and Integrity in Product Representation." Journal of Advanced Management Studies 1, no. 4 (2024): 1–8. http://dx.doi.org/10.36676/jams.v1.i4.19.

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Dignified branding is a concept that emphasizes authenticity, respect for a product's inherent qualities, and transparent communication with consumers. This research paper explores the principles of dignified branding, contrasting it with fake branding practices characterized by deceit and exaggeration. By analyzing the implications of each approach, this study highlights the importance of maintaining integrity in brand representation. It posits that dignified branding fosters trust, loyalty, and sustainable growth, while fake branding undermines consumer confidence and damages brand reputatio

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Ardica Karunia Pradana, Maytita Tri Hardiyanti, Zulfa Aji Rani Isnuitama, et al. "Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung." ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat 2, no. 4 (2024): 110–27. https://doi.org/10.59246/alkhidmah.v2i4.1079.

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This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.

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Confos, Nicolla, and Teresa Davis. "Young consumer-brand relationship building potential using digital marketing." European Journal of Marketing 50, no. 11 (2016): 1993–2017. http://dx.doi.org/10.1108/ejm-07-2015-0430.

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Purpose This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It identifies brand relationship building potential in this digital context. Design/methodology/approach This study analyses the contents of branded mobile phone applications, branded websites (including advergames) and branded Facebook sites to understand the nature of young consumer–brand relationship strategies that marketers are developing in this digital media marketing environment. Findings The use of soph

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Huang, Jiangwei. "Willingness to Purchase Co-Branded Products: Gender and Age Differences." Journal of Education, Humanities and Social Sciences 31 (April 27, 2024): 21–24. http://dx.doi.org/10.54097/j4m22k59.

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This study explores the impact of co-branding on consumers’ purchase intention (PI), focusing on the 2023 trend of joint branding in the milk tea industry. The research adopts a questionnaire to analyze factors influencing PI, with a specific emphasis on gender and age differences. Previous research investigated at how joint branding affected consumption, examining factors such as the connection between perceived risk, perceived value, and popularity. The study reveals a noteworthy positive correlation between the perceived value and the participation of opinion leaders, which can positively i

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Tian, Zimo. "The Influence of Consumer Motivation on Satisfaction in the Field of Co-branding - Take Food Brands for Example." SHS Web of Conferences 154 (2023): 01012. http://dx.doi.org/10.1051/shsconf/202315401012.

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Following the development of co-branding and the emergence of the co-branded product boom, many consumers are choosing to buy their favorite co-branded products. Among them, co-branded food products occupy a large share of the market. However, the rapid development of co-branded products has also given rise to many problems, such as the mismatched positioning of the two co-branded enterprises and the poor quality of their products, all of which seriously affect consumers' purchase motivation and satisfaction as well as the development of the co-branded enterprises. Against this background, thi

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ЧАНТУРИЯ, НАТАЛЬЯ, та АННА КИПИАНИ. "Особенности формирования стратегии национального брендинга грузии". Revista de studii interdisciplinare "C. Stere" 3-4 (19-20) (15 грудня 2018): 129–37. https://doi.org/10.5281/zenodo.3360633.

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Modern conditions of market economy changed the specifics of relations not only between brands of corporations, but also brands of the whole states. Today guarantee of a welfare and competitiveness of the country is its export potential and a capability to appropriate to the goods and services the status of the international brands. Purpose of the article. The purpose of article consists in systematization of modern international experience of forming of a brand of the state through the companies &bdquo;Made in...”, identification of the main vectors of development of the Georgian brandi

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Kellershohn, Julie, Keith Walley, and Frank Vriesekoop. "Young children’s perceptions of branded healthy fast food." British Food Journal 120, no. 11 (2018): 2569–81. http://dx.doi.org/10.1108/bfj-01-2018-0002.

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Purpose The purpose of this paper is to examine the role of branding on healthy fast food items. Design/methodology/approach A total of 20 children (age 4–6) performed one open sort and four closed card sorts about food preferences, perceived healthiness and perceived parental preferences using branded and non-branded food image cards. Descriptive statistics were calculated and major themes were identified from the verbatim transcripts. Findings The children chose whole fruit over branded and bagged apple slices, stating whole fruit would be tastier, healthier and more likely parent approved.

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Sumantri, Dadan, Radiyul Fahmi, Firdaus Fathurrohman, Ratih Hurriyati, Puspo Dewi Dirgantari, and Hari Mulyadi. "PURCHASE INTENTION BEHAVIOR IN CO-BRANDING PRODUCTS WITH SOCIAL MEDIA AS A MODERATING VARIABLE." Jurnal Ekonomi Bisnis dan Kewirausahaan 13, no. 1 (2024): 89–105. http://dx.doi.org/10.26418/jebik.v13i1.72839.

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This research aims to investigate the influence of co-branding on consumer attitudes and purchase intentions, with social media as a moderating variable. This study focuses on the Hard13 Noir Low and High co-branded products, with a sample of 200 respondents selected using purposive sampling. The data was collected through a questionnaire distributed online using Google Forms and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The research results show that product and brand fit positively and significantly influence attitudes towards co-branded products. Att

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Chen, Xi, and Zhe Li. "Investigating the consumer evaluation of the co-branding of luxury brands." International Journal of Research in Business and Social Science (2147- 4478) 11, no. 4 (2022): 01–15. http://dx.doi.org/10.20525/ijrbs.v11i4.1808.

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China as a hot luxury market has witnessed high growth in luxury sales despite the COVID-19. In recent years, many luxury companies have further improved their brand value and influence via co-branding strategies, however, their brand cooperation received mixed evaluations. Drawing on the conceptual blending theory and self-concept consistency theory, this paper constructs and verifies the structural equation model of consumer evaluation of luxury co-branding from the perspectives of the brands and the consumers. The study reveals that luxury co-branding fit, advertising types and the consumer

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Willim, Romeyna, Keni Keni, and Ai Ping Teoh. "The Role of Perceived Fit, Attitude, and Need for Uniqueness on Intention to Purchase Co-Branded Product in Indonesia." International Journal of Application on Economics and Business 1, no. 1 (2023): 1–9. http://dx.doi.org/10.24912/ijaeb.11.1-9.

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This research was conducted to empirically examine the role of perceived fit, attitude, and need for uniqueness to increase intention to purchase co-branded product in Jakarta. A total of 202 respondents were collected with non-probability convenience sampling technique, but only 150 data were usable as samples. An online questionnaire was distributed using Google Form with 5-point Likert scale for each indicator. All data were analyzed using PLS-SEM method. The results showed that perceived fit does not positively and significantly impact intention to purchase co-branded product. In addition,

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Willim, Romeyna, Keni Keni, and Ai Ping Teoh. "The Role of Perceived Fit, Attitude, and Need for Uniqueness on Intention to Purchase Co-Branded Product in Indonesia." International Journal of Application on Economics and Business 1, no. 1 (2023): 1–9. http://dx.doi.org/10.24912/ijaeb.v1i1.1-9.

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This research was conducted to empirically examine the role of perceived fit, attitude, and need for uniqueness to increase intention to purchase co-branded product in Jakarta. A total of 202 respondents were collected with non-probability convenience sampling technique, but only 150 data were usable as samples. An online questionnaire was distributed using Google Form with 5-point Likert scale for each indicator. All data were analyzed using PLS-SEM method. The results showed that perceived fit does not positively and significantly impact intention to purchase co-branded product. In addition,

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Wei, Zengqi. "The Impact of Co-branding on Brand Marketing: A Case Study of Holiland." Advances in Economics, Management and Political Sciences 38, no. 1 (2023): 79–83. http://dx.doi.org/10.54254/2754-1169/38/20231890.

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Co-branding is one of the most popular marketing models used by most well-known brands in recent years to attract the attention of a large number of consumers and to stimulate their desire to buy. The essence of co-branding is to create new products through collaboration, often with the characteristics and labels of both parties. Through a partnership model where both parties cooperate with each other, it is easier to break the stereotype about the brand image and expand the consumer market, thus increasing the commercial value of the brand and product. In recent years, Holiland has conducted

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Xu, Cheng, Zhaohua Huang, Zhiqing Liu, and Xiaoke Wu. "Legal Risks and Preventive Measures in Trademark Infringement of Co-Branded Products." Proceedings of Business and Economic Studies 8, no. 1 (2025): 38–43. https://doi.org/10.26689/pbes.v8i1.9644.

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Co-branding, as an innovative consumer model, is increasingly favored by “Generation Z” consumers and has become a preferred strategy for many brands to expand their market reach and achieve widespread recognition. However, with the rapid growth of the co-branding economy, trademark infringement issues related to co-branded products have become more prevalent, posing significant obstacles to the successful execution of co-branding marketing activities. Based on the different legal statuses of trademarks, this study systematically analyzes the various infringement risks that may arise in the us

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Scully, Maree, Melanie Wakefield, Simone Pettigrew, Bridget Kelly, and Helen Dixon. "Parents’ reactions to unhealthy food v. pro-health sponsorship options for children’s sport: an experimental study." Public Health Nutrition 23, no. 4 (2020): 727–37. http://dx.doi.org/10.1017/s1368980019003318.

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AbstractObjective:To explore parents’ responses to sponsorship of children’s sport by unhealthy food brands and two alternative pro-health sponsorship options.Design:Between-subjects online experiment with four sponsorship conditions: (i) non-food branding (control); (ii) unhealthy food branding; (iii) healthier food branding; (iv) public health nutrition campaign branding. Participants were shown a short video and a promotional flyer for a fictional junior sports programme, with sponsor content representing their assigned brand. Afterwards, participants were asked a series of questions assess

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Ms., Chetna Nayyar, Madhuri Tiwari Ms., Rajbeer Kaur Ms., and Priya Ms. "Impact of Branding On Consumer Purchase Decision." 'Journal of Research & Development' 15, no. 11 (2023): 9–15. https://doi.org/10.5281/zenodo.8042579.

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This paper is about studying the impact of branding on consumer purchase decisions. Brand affiliation put a high impact on consumer buying patterns. Now, the consumer is more knowledgeable about various brands and factors such as price, quality, value, and other factors. Brands create a sense of status in society so consumers are now starting to use various brands according to the trends or fashion. The consumer wants a sense of recognition that’s why they prefer to buy branded products or expensive products over non-branded ones to show their status. The sense of status gives recognitio

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Abiola-Oke, Elizabeth. "The Branded Hotel as an Element of Destination Branding." Academica Turistica 12, no. 1 (2019): 83–96. http://dx.doi.org/10.26493/2335-4194.12.83-96.

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Hepworth, KJ. "A Brand New Approach." Open Manifesto 4 (June 7, 2008): 158–67. https://doi.org/10.5281/zenodo.14406497.

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These days, there isn’t much that can’t be branded. Our country is a brand (imaginatively named Brand Australia); government legislation is judged in terms of brand value (the recent renaming of the Work Choices legislation due to damage to the “Work Choices brand” for example); even schools, art galleries and charities are branded. Discussion within the graphic design industry about branding these traditionally non-commercial activities reveals a host of professional concerns about the role graphic designers play in, and the broader implications of, brand work. Many of

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R.Gomathi, R. Gomathi, and Dr K. RAJINI Dr.K.RAJINI. "Impact of Ingredient Branding on Host Brand." Indian Journal of Applied Research 3, no. 10 (2011): 1–3. http://dx.doi.org/10.15373/2249555x/oct2013/76.

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Schwartzkopf-Genswein, K. S., J. M. Stookey, E. D. Janzen, and J. Mckinnon. "Effects of branding on weight gain, antibiotic treatment rates and subsequent handling ease in feedlot cattle." Canadian Journal of Animal Science 77, no. 3 (1997): 361–67. http://dx.doi.org/10.4141/a96-104.

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Two trials were conducted to investigate the effects of hot-iron and freeze branding on individual body weight (BW) antibiotic treatment (AT) rates based on rectal temperature (RT), and subsequent handling ease in feedlot cattle. Charolais-cross steer calves were ear-tagged and vaccinated on arrival to the feedlot and assigned to freeze brand (F), hot-iron brand (H), or control (C) treatments. Animals were branded at arrival to the feedlot in Trial 1 (n = 300) and 20 d after arrival in Trial 2 (n = 248). Rectal temperatures, AT and BW of all animals were recorded on the day of branding and eve

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Limonchenko, Vira. "REFORM OF THE HUMANITARIAN AND EDUCATIONAL FIELD IN LIGHT OF THE CARGO DISCOURSE." Bulletin of Yaroslav Mudryi National Law University. Series: philosophy, philosophy of law, political science, sociology : The collection of scientific papers 1, no. 60 (2024): 80–92. https://doi.org/10.21564/2663-5704.60.297651.

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<em>This study delves into Iran’s political landscape, analysing personal branding dynamics and the influence of minority afiliations. Utilising scholarly perspectives, government policies, ethnographic materials, and surveys from Iranians in-country and abroad, it explores how individuals strategically communicate minority connections in their political and social personal brands.</em>

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Oksana, Didyk. "EXPLORING THE GROUP IDENTITY OF NATIONAL AND RELIGIOUS MINORITIES IN PERSONAL BRANDING: A CASE STUDY OF IRAN'S CONTEMPORARY SOCIAL-POLITICAL SPHERE." Bulletin of Yaroslav Mudryi National Law University. Series: philosophy, philosophy of law, political science, sociology : The collection of scientific papers 60, no. 1 (2024): 93–108. https://doi.org/10.21564/2663-5704.60.299684.

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<em>This study delves into Iran’s political landscape, analysing personal branding dynamics and the influence of minority afiliations. Utilising scholarly perspectives, government policies, ethnographic materials, and surveys from Iranians in-country and abroad, it explores how individuals strategically communicate minority connections in their political and social personal brands.</em>

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Dr., T. Mohana Sundari* &. Dr. R. Gayathri**. "A STUDY ON BRAND PREFERENCE & BRAND SATISFACTION OF REFRIGERATOR." International Journal of Current Research and Modern Education (IJCRME) 8, no. 2 (2023): 20–25. https://doi.org/10.5281/zenodo.8149316.

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A brand is essential for businesses of all sizes because it increases value, gives employees direction and motivation, and makes acquiring new customers easier. One of the significant components of a brand is a logo because people instantly recognize it as the ‘face’ of a business. A professional logo design is simple enough to be memorable but powerful enough to give a company’s desired impression. The finished logo is simple enough to be memorable but powerful enough to make the right impression. Just as people are likely to purchase from a business that appears polished an

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Cao, Kexin, and Nian Liu. "Analysis of Purchase Intention of Co-Branded Products Among College Students." Advances in Economics, Management and Political Sciences 54, no. 1 (2023): 313–20. http://dx.doi.org/10.54254/2754-1169/54/20230947.

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Co-branding serves as a strategic approach to identify and collaborate with compatible partners, ensuring alignment in values, target audiences, and objectives. A meticulously designed questionnaire was utilized to explore the potential fit between brands, specifically emphasizing brand image, values, and various essential criteria. The objective was to sculpt a robust marketing strategy for co-branded products or services. Furthermore, this tool aimed to highlight potential risks, paving the way for pre-emptive risk management strategies. The study particularly focused on the student demograp

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Dietrich, Simone, Susan D. Hyde, and Matthew S. Winters. "Overseas Credit Claiming and Domestic Support for Foreign Aid." Journal of Experimental Political Science 6, no. 3 (2019): 159–70. http://dx.doi.org/10.1017/xps.2019.12.

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AbstractMany foreign aid donors brand development interventions. How do citizens in the donor country react to seeing this branding in action? We test the proposition that citizens will express higher levels of support for foreign aid when they see a branded foreign aid project relative to seeing the same project without branding. We present results from a survey-based laboratory experiment conducted in the United Kingdom where subjects learned about a typical foreign aid project and received a randomized UK branding treatment. Our results suggest that the branding treatments increase the like

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Assoud, Mohamed, and Lahoucine Berbou. "Brand Hate: One Decade of Research A Systematic Review." International Journal of Latest Research in Humanities and Social Science 6, no. 11 (2023): 146–65. https://doi.org/10.5281/zenodo.14225809.

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The purpose of this article is to comprehensively review of the complex phenomenon of brand hate. We aim to consolidate existing knowledge on brand hate by examining its nature, antecedents, outcomes, management strategies, and the personality traits of brand haters. A systematic review of brand hate literature is conducted, focusing on identifying the key triggers of brand hate, which include negative experiences, ideological mismatches, and symbolic incongruence. The review also delves into the behavioral consequences of brand hate, such as brand avoidance, brand switching, negative word-of-

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Brooks, Ruby, Rebecca Christidis, Nicholas Carah, Bridget Kelly, Florentine Martino, and Kathryn Backholer. "Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and non-alcoholic beverages on TikTok." BMJ Global Health 7, no. 6 (2022): e009112. http://dx.doi.org/10.1136/bmjgh-2022-009112.

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IntroductionTikTok has over one billion monthly users and is particularly popular among children. We examined the (1) use of owned media by major unhealthy food and non-alcoholic beverage brands on TikTok and (2) nature of branded hashtag challenges instigated by such brands and the user-generated content created in response.MethodsWe assessed the (1) content of all videos posted on the accounts of 16 top food and non-alcoholic beverage brands (based on global brand share) as at 30 June 2021, and (2) content and sentiment of a sample of brand-relevant user-generated content created in response

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Mason, Roger B. "The â€˜Chavâ€™ Subculture: Branded Clothing as an Extension of the Self." Journal of Economics and Behavioral Studies 5, no. 3 (2013): 173–84. http://dx.doi.org/10.22610/jebs.v5i3.392.

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This paper explores the chav phenomenon as a consumer subculture, with special reference to branding and consumer behaviour. The study is important because of the presence of chavs in many consumer markets, and their significant role in the consumption of numerous products. The aim of the primary research was to compare the branded clothing choices of two groups, namely chavs and nonchavs. A qualitative method was used, namely a survey of thirty 14 to 23 year olds (fifteen each of chavs and non-chavs), followed by in-depth interviews with four of the respondents. The issues studied were the re

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KUMAR, PRINCE. "Understanding Consumer Views on Branded Apparel." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49222.

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This thesis investigates how consumers view the marketing of branded clothing, emphasizing the ways in which different marketing techniques affect consumer behavior, purchase choices, and brand loyalty. The study looks at how consumers make decisions about branded clothing based on advertising, product quality, price, sustainability, and overall brand image. It also emphasizes the growing importance of branding in the fashion industry. In order to create tactics that connect with target audiences and ultimately propel brand success, marketers must have a thorough understanding of these views.

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Joo, Yu-Min, and Bokyong Seo. "Transformative city branding for policy change: The case of Seoul’s participatory branding." Environment and Planning C: Politics and Space 36, no. 2 (2017): 239–57. http://dx.doi.org/10.1177/2399654417707526.

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City branding has been widely adopted by entrepreneurial local governments to strengthen city identities and to attract global attention amid intensified intercity competition. Asian global cities, in particular, have competitively branded themselves to signal that they belong to the group of advanced global cities. This paper illustrates the transformative role of city branding in the making of a global city’s local identity, which has been hitherto underexplored in the literature. Specifically, it examines Seoul’s branding exercises, focusing on its unconventional projects that reflect the c

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Ronzoni, Giulio, Edwin Torres, and Juhee Kang. "Dual branding: a case study of Wyndham." Journal of Hospitality and Tourism Insights 1, no. 3 (2018): 240–57. http://dx.doi.org/10.1108/jhti-03-2018-0016.

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Purpose The purpose of this paper is to analyze the theory and implementation of dual branding. The authors explore whether dual branding is a positive choice for two hotel brands belonging to the same firm and operating under the same roof, in this case, a Wyndham and a Wyndham Garden branded property. Design/methodology/approach A case study methodology was employed. In-depth interviews were conducted with managers regarding their decisions and implementation of a dual branding strategy. Findings The authors reveal the organizational, operational, technical, marketing, financial, economic an

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Wang, Xuan, Xinqi Zhao, and Yiran Zhao. "Cultural Creativity and Market Response in Cross-border Co-branding: An Application of Cultural Marketing Theory." Highlights in Business, Economics and Management 46 (December 24, 2024): 120–25. https://doi.org/10.54097/k4x10r17.

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This paper discusses the specific application of cultural marketing theory in the practice of cross-border joint marketing and its market effect. Cross-border co-branding, as an emerging marketing method, creates unique cultural creativity by integrating cultural elements of different brands, aiming to enhance brand interaction and market appeal. Based on the theory of cultural marketing, this study analyzes the generation mechanism and expression forms of cultural creativity in cross-border co-branding and its psychological impact on the target market, and reveals how cultural creativity beco

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Guzal-Dec, Danuta. "THE ACTIVITY OF LOCAL GOVERNMENT IN FOSTERING THE DEVELOPMENT OF TOURIST BRAND PRODUCTS OF NATURAL VALUABLE AREAS OF THE LUBLIN VOIVODESHIP." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 14(63) (December 17, 2015): 75–86. http://dx.doi.org/10.22630/pefim.2015.14.63.20.

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The aim of this study was to identify the importance of branded tourism products as a factor in the development of communes located in natural valuable areas of the Lublin voivodeship, and to evaluate the activity of municipal authorities in preparing conditions for the creation of branded tourist products. Branding is expensive, so shaping brand products should involve many stakeholders, including the government. Environment in which communes operate makes it hard to imagine managing them without branding. Lack of recognition of various areas of the region is a factor slowing down the develop

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Dr., Giri Yogeshwari L. "A STUDY ON IMPACT OF BRANDS ON CONSUMER'S BUYING BEHAVIOR WITH REFERENCE TO PUNE CITY." International Journal of Marketing & Financial Management 3, no. 3 (2015): 20–26. https://doi.org/10.5281/zenodo.10807732.

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<strong>ABSTRACT </strong> <em>                          Studying Consumer buying behavior is very significant aspect of marketing. Brand loyalty is an outcome of end user conduct. Brand is a whole range of communication, learning, history, feeling about a product or company within a simple name and logo. Cloth is a necessary item in our daily shopping list. The purpose of this research is to study female consumer’s buying behavior with reference to Pune City and u

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Cui, Jiani. "What is the Impact of Brand Co-branding on Consumers' Purchase Intention?" Transactions on Economics, Business and Management Research 6 (May 13, 2024): 85–93. http://dx.doi.org/10.62051/krq9c643.

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Aiming at the difference in consumers' purchases intention when different brands are co-branded with Luckin Coffee , we analyse the influence of co-branded products on consumers' purchase intention through theoretical frameworks and empirical data , respectively . The results of correlation and pairwise analyses show that consumers have different judgements on the purchase intention of different sub-brands co-branded with the same main brand: the scarcity of the co-brand and brand equity affect consumers' purchase intention. This implies that brands should make adjustments to the relevant fact

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Jojic, Sonia. "City Branding and the Tourist Gaze: City Branding for Tourism Development." European Journal of Social Science Education and Research 5, no. 3 (2018): 150–60. http://dx.doi.org/10.2478/ejser-2018-0066.

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Abstract For many years now the topic of city branding has gained a significant interest in both the academics and policy maker’s specified fields. As many cities tend to compete globally in attracting tourism, investment or talents, the concepts of brand strategy has been increasingly adopted from the commercial filed and has been applied to the urban development, regeneration and quality of life of cities. Nevertheless, city branding helps in increasing the status of the place as touristic destination, residential, or business location. As many places are mainly branded as touristic destinat

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Karagiannis, Dimitrios, Leonidas Hatzithomas, Thomas Fotiadis, and Antonios Gasteratos. "The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt." Foods 11, no. 24 (2022): 4019. http://dx.doi.org/10.3390/foods11244019.

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The present study aims to investigate the country-of-origin effect and the branding process on the brand equity of Greek yogurt abroad, specifically in the United Kingdom. The research was carried out as a 2 × 2 experiment using a closed-ended questionnaire with the participation of a total of 400 consumers, using two Greek yogurts (branded and non-branded) as the product under study, with or without country-of-origin insignia (viz. the Greek flag) on the packaging. According to the research results, brand equity was found to be higher for the branded Greek yogurt with country-of-origin insign

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Lin, Yitong. "Brand Co-branding Marketing Strategy Analysis --Taking Luckin and Moutai Co-branding as an Example." Advances in Economics, Management and Political Sciences 165, no. 1 (2025): 57–61. https://doi.org/10.54254/2754-1169/2025.21134.

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With the growing diversity of marketing tools, co-branding has become a key strategy for major brands. By collaborating and launching products featuring elements from both brands, companies leverage shared popularity to achieve synergy. Luckin Coffee, a leading player in the beverage industry, exemplifies successful co-branding. Striving to become Chinas largest coffee chain by 2023, Luckin focuses on offering high-quality, affordable, and convenient products. Its collaboration with Moutai showcases the power of cross-industry partnerships, combining strengths to attract a broader consumer bas

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Trishananto, Yudha. "Islamic branding, religiosity and consumer decision on products in IAIN Salatiga." Indonesian Journal of Islamic Economics Research 1, no. 2 (2019): 93–100. http://dx.doi.org/10.18326/ijier.v1i2.3145.

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Islamic branding practices have recently been the main discussions within practitioners' and academicians' in the recent years. Several experts reported that Islamic branding concept has attracted interests of many companies. Muslim consumers are to be more selective in consuming their products. The labelling of halal may not always guarantee that the product is. This study aims at finding out how Islamic branding influences consumers' decision and whether consumers' religiosity correlates with Islamic branding and their decision in choosing products. The population of this research academic c

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Santos, Joseph Emil, and Raymond Allan G. Vergara. "Purchase and Collection Motivations of Co-Branded Limited-Edition Collectibles: The case of the Jollibee Funko Pop." International Journal of Multidisciplinary: Applied Business and Education Research 4, no. 3 (2023): 737–47. http://dx.doi.org/10.11594/ijmaber.04.03.06.

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This exploratory case study seeks to understand the purchase and collection motivations of an international co-branded limited-edition collectible. It also explores consumers’ perceptions of the brand collaboration between Philippine-based Jollibee and United States-based Funko. This study finds that consumers are motivated to purchase and collect products based on their willingness to identify with the brand, which stems from personal values, self-concept, and nostalgia. While most studies on co-branding use simulated alliances, this study provides a real example of an international branding

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