Relevant bibliographies by topics / Branding and image

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Branding and image'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

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Journal articles on the topic "Branding and image"

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Indriani, Jesi, and Chandra Kuswoyo. "PENGARUH CITY BRANDING PADA CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PURWAKARTA." Jurnal Manajemen Maranatha 17, no. 1 (2017): 41. http://dx.doi.org/10.28932/jmm.v17i1.410.

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This research aims to investigate the influence of city branding on city image, investigate the influence of city branding on decision to visit, and investigate the influence of city image on decision to visit. The research method used in this study is explanatory research. Sample of 156 tourist visiting the tourist attractions in Purwakarta. Method of data is collection questionnaire, causal explanatory, and using Path Analysis. The result showed that city branding variable (X) significantly influence on city image (Y1) about 40,7%, city branding variable (X) significantly influence on decisi
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Prabainastu, Harsacitta. "Pengaruh City Branding dan City Image Terhadap Keputusan Berkunjung Wisatawan ke Kota Denpasar." JURNAL DESTINASI PARIWISATA 8, no. 2 (2020): 184. http://dx.doi.org/10.24843/jdepar.2020.v08.i02.p03.

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One of the city that developing in increasing tourist visits is Denpasar. In increasing number of visits, one of the ways that government had to do is city branding. In this research city branding is influenced by city image, city branding influences visit decision, and city image influences visit decision. This research method uses qualitative approach with data collection techniques in qualitative and literature review. Findings of this research indicate that city branding has significant effect on city image, city branding has significant effect on visit decision and city image has signific
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Putri, S. P. "THE INFLUENCE OF THE TRADITIONAL MARKET IMAGE ON THE SUCCESS OF SOLO CITY BRANDING." TATALOKA 21, no. 4 (2019): 727. http://dx.doi.org/10.14710/tataloka.21.4.727-735.

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The positive image of the city plays a strong role in determining the success of city branding. The positive image of the city makes it easier to form competitive advantages. These city images can be communicated in various ways, and one of them through culture. This research was conducted to determine the influence of the image of traditional markets as a part of the culture of Solo in attracting residents and tourists to stay and visit. Multiple linear regression is used to test and find traditional market image factors that influence the success of city branding. The study used 120 samples
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Meyda Setyana Hutami. "Implementasi Strategi Branding PAUD dalam Meningkatkan Image Sekolah." Jurnal Pelita PAUD 4, no. 2 (2020): 242–46. http://dx.doi.org/10.33222/pelitapaud.v4i2.988.

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Penelitian ini bertujuan untuk menganalisis implementasi branding strategi di TK ABA Kalangan Bantul Yogyakarta. Branding merupakan sebuah kumpulan kegiatan yang dilakukan oleh lembaga pendidkan untuk membangun dan membesarkan brand. Bagi lembaga pendidikan brand merupakan aset penting sekaligus yang menjadi pembeda dengan lembaga lain. Penelitian ini menggunakan model penelitian kualitatif dengan pendekatan fenomenologi. Pengambilan dan pengumpulan data dilakukan melalui observasi dan wawancara. Adapun hasil penelitian tentang implementasi strategi branding di TK ABA Kalangan yaitu pertama st
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Fahmi Al-Zyoud, Mohammad. "Social media marketing, functional branding strategy and intentional branding." Problems and Perspectives in Management 16, no. 3 (2018): 102–16. http://dx.doi.org/10.21511/ppm.16(3).2018.09.

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It has been suggested that social media marketing may be inclined more towards functional branding than intentional branding. The present study empirically examined the relationship between social media marketing strategies, intentional branding and functional branding with a view to determining where social media marketing strategies are more strongly inclined towards intentional than functional branding. Quantitative data were collected from 133 participants from Jordan marketing departments using questionnaires and analyzed using SPSS. The results of the study confirmed the relationship bet
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Onkvisit, Sak, and John J. Shaw. "Service marketing: Image, branding, and competition." Business Horizons 32, no. 1 (1989): 13–18. http://dx.doi.org/10.1016/0007-6813(89)90018-9.

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Kan, Chi Wai, Cheby Yuen Ting Chow, Chamlong Sarikanon, and Rattanaphol Mongkholrattanasit. "A Study of Brand Green Image in Relation to Eco-Branding of Fashion Products." Applied Mechanics and Materials 866 (June 2017): 448–51. http://dx.doi.org/10.4028/www.scientific.net/amm.866.448.

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Eco-friendliness is the vital role of brand reputation in business perspective. Moreover, there is an increasing emphasis on branding and publicity to build brand image with consumer trust. It included strengthening sustainability in company, certifying claims made and presenting this to consumers by eco-branding and publicity. In this study, we examined the relationship between eco-branding and brand green image of fashion products and it was noted that they have linear relationship. This linear relationship between eco-branding and brand green image can not only demonstrate the importance of
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Miroshnikov, V. V., and V. M. Miroshnikova. "ON THE PROBLEMS OF VISUAL IMAGE FORMATION IN RUSSIAN TERRITORIAL BRANDING." Arts education and science 1, no. 2 (2021): 144–50. http://dx.doi.org/10.36871/hon.202102018.

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The problem of designing visual signs in the context of Russian territorial branding by means of graphic design actualizes not only the image potential of regions, but also represents a significant sphere of understanding cultural identity, revealing cultural codes and semantic images relevant to the perception of a modern man. As the origins of modern geo-branding, the article examines heraldic traditions of city emblems, their archetypal images rooted in cultural memory and history. Particular attention is paid to the perception of abstract index signs and the most common examples of modern
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Cassia, Fabio, Nicola Cobelli, and Marta Ugolini. "The effects of goods-related and service-related B2B brand images on customer loyalty." Journal of Business & Industrial Marketing 32, no. 5 (2017): 722–32. http://dx.doi.org/10.1108/jbim-05-2016-0095.

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Purpose Previous research has shown that business-to-business (B2B) brand image has positive effects on customer loyalty. However, the results have been inconsistent because they have highlighted that B2B brand image has either direct or mediated effects on loyalty. Drawing on the framework of service transition, this study aims to develop and test a model that reconciles previous findings. This model suggests that goods-related and service-related B2B brand images coexist in customers’ perceptions and impact customer loyalty in different ways. Design/methodology/approach A model was developed
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Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

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Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualita
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Dissertations / Theses on the topic "Branding and image"

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Khan, Muhammad Ghayour, and Omar Khan. "Corporate Identity, Corporate Branding and Brand Image." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.

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This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows th
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Moravec, Petr. "Branding a rebranding." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262753.

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The thesis focuses on brand image and its establishment on the Czech retail market. The aim of the thesis is to identify and propose ten opportunities for improvement of brand presentation to the brand's end users. The first part covers the empirical background and summarises issues of brand image creation in the context of brand building process in the retail environment. The practical part introduces the sports brand Under Armour and subsequently describes its position on the Czech sportswear market. Based on the questionnaire and observational research a draft of ten recommendations is com
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Gudmundsson, Oskar, and Joel Leteus. "Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image." Thesis, Högskolan Kristianstad, Avdelningen för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18248.

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The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetitive branding has, to the best of our knowledge, not been researched from a consumer perspective.Does this mean that consumers remain unaffected when two competitors all of a sudden also collaborate?The purpose of this thesis is to explore how consumers’ brand images can be affected by firms’coopetitive branding strategies. With support from existing alliance literature and an empirical studycomprised
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Mitchell, A'Shawn Lora. "Corporate Image Branding Strategies to Attract Engineering Talent." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7561.

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Aerospace and defense leaders need corporate image branding strategies to improve their attraction of engineering talent to the industry. The purpose of this single case study was to explore corporate image branding strategies leaders use at an aerospace and defense company to attract talent and increase competitive advantage. The framework for this study was the recruitment equity model. The sample population consisted of 5 marketing leaders and 5 talent acquisition leaders of an aerospace and defense company in the eastern region of the United States. The study participants had a minimum of
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Camano, Javier. "Branding as a communication tool : creating a branding plan for Medicare y Mucho Mas in Puerto Rico /." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1346.pdf.

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Míchková, Lucie. "Employer branding v lokální pobočce globální společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359146.

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This master's thesis deals with the analysis of the image of the Employer brand of global company on the local market in the Czech Republic. As a theoretical basis focuses on defining brand as such, its value and its management. The basic concepts of Employer Branding: Employer Brand, EVP and some tools for building external employers' brands were also defined. The aim of the thesis is to map attitudes of university students to the employer's brand of selected local branch of chosen global company. I also investigated whether the study of selected university affect student perceptions of the b
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Amini, Vida. "Music Branding : Varumärkens kommunicerande toner." Thesis, Stockholms universitet, Institutionen för mediestudier, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104629.

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Denna uppsats grundar sig i kommunikationens värld där det konstant byggs nya varianter av kommunikationsmedel. Music branding är ett kommunikationsmedel med musik som sitt verktyg. Med sin emotionella kraft används music branding av företag för att marknadsföra och bilda varumärken. Syftet med denna uppsats är att ta reda på vad music branding innebär, och hur musik kan bära budskap för varumärkesprofilering. För att ta reda på innebörden av musik som ett kommunikationsverktyg har musikartister blivit uppsatsens andra stora ämne, vilket flyter samman med music branding proce
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Li, Kaer, and Xinyi Wang. "HOW DOES CO-BRANDING INFLUENCE BRAND IMAGE : A qualitative research on Supreme’s brand image from consumers’ perspectives." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387949.

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Purpose- The purpose of this paper is to explore the influence of co-branding on brand images from consumers’ perspectives and whether the result of co-branding is consistent with the companies’ expectations or not. Design/methodology/approach- A qualitative research approach is adopted to allow a deeper insight into the impacts of Supreme co-branding from consumers’ perspectives. We conducted in-depth exploratory interviews with 7 consumers of Supreme to analyze the effect of co-branding and explain our research questions. Findings- Branding negligence can cause losses in attracting customers
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Schäferová, Valerie. "Emloyer branding mezinárodní firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15460.

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Competition for talent is heating up and will probably intensify, since demographic trends make it increasingly difficult for companies to replace valued employees when they retire. In response, many companies are trying to sharpen the way they market themselves to recruits, by applying branding techniques to recruitment. For a company to exploit its brand effectively when it fishes for talent, it must think of recruits as customers, determine which corporate attributes matter most to specific types of recruits, and understand how best to reach them. This diploma thesis analyzes Belgian busine
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Stighäll, Emil. "EMPLOYER BRANDING : En analys av idealbilden inom Employer Branding." Thesis, Umeå universitet, Pedagogiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-163647.

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I en allt mer konkurrenskraftig vardag måste dagens arbetsgivare lägga större fokus på̊ att sticka ut. Endel gör det genom innovativa produkter och samarbeten, andra genom en aggressiv marknadsföringsstrategi. Humankapitalet har därför blivit ett betydelsefullt konkurrensmedel där efterfrågan på rätt kompetens har ökat. Därför har Employer Branding idag blivit ett av de hetaste ämnena inom organisatoriska kompetensförsörjning. Men hur tillämpar man Employer Branding mest effektivt enligt praktiker och teoretiker? Syftet med studien är därför att undersöka med hjälp av en diskursanalys hur Empl
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Books on the topic "Branding and image"

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name, No. City branding: Image building & building images. NAi, 2002.

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Zavattaro, Staci M. Place Branding through Phases of the Image. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137394514.

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Place branding through phases of the image: Balancing image and substance. Palgrave Macmillan, 2014.

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E, Sexton Donald. Trump University Branding 101. John Wiley & Sons, Ltd., 2009.

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Ellison, Danielle. Rivetted to the image global branding: Case study Levi Strauss. LCP, 1999.

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Angus, Hyland, ed. c/id: Visual identity and branding for the arts. Laurence King, 2006.

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The cool factor: Building your brand's image through partnership marketing. Wiley, 2009.

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Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass, 2008.

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1947-, Cowking Philippa, ed. Branding in action: Cases and strategies for profitable brand management. McGraw-Hill, 1993.

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Susan, Hetrick, ed. Corporate reputations, branding, and managing: A strategic approach to HR. Elsevier, 2006.

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Book chapters on the topic "Branding and image"

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Taylor, Richard. "A Professional Image: CMS." In Inclusive Branding. Palgrave Macmillan UK, 2002. http://dx.doi.org/10.1057/9780230513297_10.

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Govers, Robert, and Frank Go. "Case The Netherlands: Perceived Image Research." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_12.

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Govers, Robert, and Frank Go. "Signature Case Dubai: Perceived Image Research." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_13.

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Govers, Robert, and Frank Go. "Signature Case Dubai: Projected Image Research." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_9.

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Nguyen, Bang, T. C. Melewar, and Don E. Schultz. "Place Branding: Developing a Conceptual Framework for Place Image." In Asia Branding. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-48996-8_10.

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Runkel, Christian. "Image der Logistik." In Employer Branding für die Logistik. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22642-8_1.

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Zavattaro, Staci M. "Utilizing Philosophy in Place Branding." In Place Branding through Phases of the Image. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137394514_1.

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Wilkins, Karin Gwinn. "The Business of Bilateral Branding." In Communicating National Image through Development and Diplomacy. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-76759-8_3.

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Nguyen, Bang, T. C. Melewar, and Don E. Schultz. "Revisiting the Relationships Between Brand Performance, Brand Image and Customer Loyalty: Findings from the Air Compressor Industry in Malaysia." In Asia Branding. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-48996-8_15.

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Achi, Awele, Ogechi Adeola, and Chukwuedo Francis Achi. "Corporate multi-channel branding." In Building Corporate Identity, Image and Reputation in the Digital Era. Routledge, 2021. http://dx.doi.org/10.4324/9781003080572-11.

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Conference papers on the topic "Branding and image"

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Eraydın, Zeynep. "New Urban Landscapes and Urban Image." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021154n4.

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Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition. Within this perspective of creating a brand image, urban space has become the scene for new urban landscapes for making city attractive, yet, the existing urban image and identities of urban places have ignored. This paper intends to highlight this omission by evaluating the brand image which is created through place branding strategies from a perspective of environmental psychology, to reveal the mismatch between inhabitants’ urban image and poli
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Arruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.

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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool soluti
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Santosa, Immanuel, and Fadillah Fadillah. "Effectiveness of Pop-Up Stores on Branding in Indonesia." In International Moving Image Cultures Conference. Film Department Universitas Multimedia Nusantara, 2019. http://dx.doi.org/10.31937/imov-5.

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SANTOSA, IMANUEL, and FADILLAH FADILLAH. "Effectiveness of Pop-Up Stores on Branding in Indonesia." In International Moving Image Cultures Conference. Film Department Universitas Multimedia Nusantara, 2019. http://dx.doi.org/10.31937/imoviccon-5.

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Albar, Berri, Sepris Yonaldi, and Delvi Delvi. "The Role of Ki Hadjar Dewantara’s Personal Branding and University Branding on Brand Image Universitas Tamansiswa Padang." In Proceedings of the 2nd International Conference on Educational Development and Quality Assurance, ICED-QA 2019, 11 September 2019, Padang, Indonesia. EAI, 2021. http://dx.doi.org/10.4108/eai.11-9-2019.2298466.

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Kesuma, Yunita, Fadhilah Rusmiati, and Citra Persada. "A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.

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The city branding shows the relation of the goals of managing the city’s image that needs to be planned. The city branding is not about slogans, logos and promotional campaign, but it will be taken in practical program framework of the local development planning. The purpose of this paper is to identify an empirical city branding framework in Pringsewu, a historical area in Lampung Province. Then this paper will devise the strategies to increase a practical city branding. The research consist of three main phase: desk study, field research analysis and derived recommendation with practical cit
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Brodie, Roderick J., Maureen Benson-Rea, and Christopher J. Medlin. "COUNTRY OF ORIGIN BRANDING: INTEGRATING COLLECTIVE MEANING WITH IDENTITY AND IMAGE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.04.01.

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Pachura, Aneta, and Małgorzata Smolarek. "Employer Branding in Creating of an Organization's Image - Example of SME's." In Hradec Economic Days 2019, edited by Petra Maresova, Pavel Jedlicka, and Ivan Soukal. University of Hradec Kralove, 2019. http://dx.doi.org/10.36689/uhk/hed/2019-02-019.

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Stiana Scheffer, Carly, and Sumampouw Sumampouw. "Destination Branding as a Strategy to Increase Positive Image of Indonesia." In International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016). Atlantis Press, 2017. http://dx.doi.org/10.2991/ictgtd-16.2017.57.

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Sudarmiatin. "The Effect of Destination Image on Destination Branding and Revisit Intention." In Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icoi-19.2019.87.

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