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Books on the topic 'Branding and image'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

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1

name, No. City branding: Image building & building images. NAi, 2002.

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2

Zavattaro, Staci M. Place Branding through Phases of the Image. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137394514.

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3

Place branding through phases of the image: Balancing image and substance. Palgrave Macmillan, 2014.

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4

E, Sexton Donald. Trump University Branding 101. John Wiley & Sons, Ltd., 2009.

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5

Ellison, Danielle. Rivetted to the image global branding: Case study Levi Strauss. LCP, 1999.

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6

Angus, Hyland, ed. c/id: Visual identity and branding for the arts. Laurence King, 2006.

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7

The cool factor: Building your brand's image through partnership marketing. Wiley, 2009.

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8

Hatch, Mary Jo. Taking brand initiative: How companies can align strategy, culture, and identity through corporate branding. Jossey-Bass, 2008.

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9

1947-, Cowking Philippa, ed. Branding in action: Cases and strategies for profitable brand management. McGraw-Hill, 1993.

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10

Susan, Hetrick, ed. Corporate reputations, branding, and managing: A strategic approach to HR. Elsevier, 2006.

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11

Dicks, J. W. (Jack William), 1949- author, ed. Story $elling: Hollywood secrets revealed how to sell without selling by telling your brand story. Celebrity Press, 2013.

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12

1971-, Vallaster Christine, ed. Connective branding: Building brand equity in a demanding world. Wiley, 2008.

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13

von, Bismarck Beatrice, and Universität Lüneburg, eds. Branding the campus: Art, architecture, design, politics of identity. Richter, 2001.

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14

A clear eye for branding: Straight talk on today's most powerful business concept. Paramount Market Pub., 2005.

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15

Trương, Đình Chiến. Quản trị thương hiệu hàng hoá: Lý thuyết và thực tiễn. Nhà xuất bản Thống kê, 2005.

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16

1970-, Rogers David L., and Vrotsos Karen 1960-, eds. There's no business that's not show business: Marketing in an experience culture. Prentice Hall Financial Times, 2004.

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17

Schmitt, Bernd. There's No Business That's Not Show Business. Financial Times - Domestic (Tim), 2007.

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18

E, Sexton Donald. Trump University branding 101: How to build the most valuable asset of any business. Wiley, 2008.

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19

Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. Free Press, 1999.

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20

Murray, Will. Brand storm: A tale of passion, betrayal and revenge. Financial Times Prentice Hall, 2000.

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21

Stuart, Roper, ed. Corporate reputation: Brand and communication. Pearson, 2012.

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22

Droom van helderheid: Huisstijlen, ontwerpbureaus en modernisme in Nederland, 1960-1975. Uitgeverij 010, 2011.

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23

Discover your CEO brand: Secrets to embracing and maximizing your unique value as a leader. McGraw-Hill, 2012.

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24

Cockrum, Jim. Free marketing: 101 low and no-cost ways to grow your business, online and off. Wiley, 2011.

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25

Segreto, Luciano. European business and brand building. P.I.E. Peter Lang, 2011.

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26

Nadyeina, Tatyana, Lyubov Goncharova, Oskar Goykhman, and Mariya Koshlyakova. Business communication in the service: documentary, speech, branding, and advertising technologies. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24602.

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Comprehensive study guide includes the basic content of a number of disciplines of the professional cycle, necessary for development of skills of referencing, annotating and composing business texts with the aim of providing intellectual services in the course of internal administration and promotion of the organization in the process of external communication. Meets the requirements of Federal state educational standard of higher education of the last generation. Designed for bachelors and masters in training areas "Service", "Advertising and public relations"; may be used when tr

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27

Tata: The evolution of a corporate brand. Penguin Portfolio, 2010.

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28

1945-, Harvey David, ed. Brand enigma: Decoding the secrets of your brand. John Wiley & Sons, 2008.

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29

Tom, Duncan. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships. McGraw-Hill, 1997.

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30

Marconi, Joe. Reputation marketing : building and sustaining your organization's greatest asset. McGraw-Hill, 2001.

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31

Cockrum, Jim. Free marketing: 103 low and no-cost ways to grow your business, online and off. Wiley, 2011.

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32

Association, American Marketing, ed. Reputation marketing : building and sustaining your organization's greatest asset. McGraw-Hill, 2002.

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33

M, Fishel Catharine, and Knapp Pat Matson, eds. Identity design sourcebook: Successful IDs deconstructed and revealed. Rockport Publishers, 2004.

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34

Klanten, Robert. Brand spaces: Branded architecture and the future of retail design. Gestalten, 2013.

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35

Viction:workshop, ed. Segye kotkot aju t'ŭkpyŏrhan kape aen k'ŏp'i hausŭ. Ch'aek ingnŭn Suyoil, 2017.

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36

Hellman, Anne. Logolounge 7: 2,000 international identities by leading designers. Rockport Publishers, 2012.

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37

Von, Glitschka, ed. Design: Logo : an exploration of marvelous marks, insightful essays, and revealing reviews. Rockport Publishers, 2014.

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38

Comploi, Carle. Success in the console wars: A study on the console market, focusing how Sony,Sega and Nintendo promote brand image and determining if branding is the true key to success in this market. LCP, 1999.

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39

Marie-Luis, Ott, and Matzig Katharina, eds. Architektur für Marken: Projekte 2008/2009 = Corporate architecture. Avedition, 2009.

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40

Fabrice, Lemainque, ed. Logos et identité visuelle: Principes fondamentaux et études de cas, 300 logos du monde entier analysés et commentés. Dunod, 2011.

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41

Synghel, Koen van, Florian Berci, and Hans Mommaas. City Branding: Image Building & Building Images. NAi Publishers, 2002.

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42

Véronique, Patteeuw, and Urban Affairs (Firm), eds. City branding: Image building & building images. NAI, 2002.

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43

author, Schmidt Lars, ed. Employer branding. John Wiley & Sons, Inc., 2017.

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44

Eastman, Linda Ellis. You're on Stage! Image, Etiqiuette, Branding & Style. Professional Woman Publishing, 2007.

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45

Corporate branding: Purpose, people, proces : towards the second wave of corporate branding. Copenhagen Business School Press, 2005.

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46

(Editor), Majken Schultz, Yun Mi Antorini (Editor), and Fabian F. Csaba (Editor), eds. Corporate Branding: Purpose/People/Process. Copenhagen Business School Press, 2005.

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47

Zavattaro, S. M. Place Branding through Phases of the Image: Balancing Image and Substance. Palgrave Macmillan, 2014.

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48

CEO Branding: Theories and Practice. Taylor & Francis Group, 2015.

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49

Fetscherin, Marc. CEO Branding: Theories and Practice. Taylor & Francis Group, 2015.

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50

Asacker, Tom. A Clear Eye for Branding. Paramount Market Publishing, Inc., 2005.

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