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Journal articles on the topic 'Branding of territories'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Agrba, Amina A. "The Prospects for the Development of Territorial Branding in the Context of the Experience Economy." Galactica Media: Journal of Media Studies 6, no. 2 (2024): 277–300. http://dx.doi.org/10.46539/gmd.v6i2.441.

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The article explores the phenomenon of branding territories in the context of experience economy in its active development in recent years. The relevance of the study stems from a number of reasons. Firstly, there is a need for scientific and practical models of the best development practices of the regions of the Russian Federation. Secondly, the competent branding policies are required in order to revive and develop small towns, as well as to prevent the outflow of employable population to cities. And finally, there is an importance in understanding the impact of experience economy tools on

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Придатько, Елла. "МАРКЕТИНГ ТЕРИТОРІЙ В СИСТЕМІ УПРАВЛІННЯ СОЦІАЛЬНО-ЕКОНОМІЧНИМ РОЗВИТКОМ ГРОМАДИ". Economical 1, № 1(22) (2020): 81–89. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-81-89.

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Purpose. Research of the concept of marketing of territories and the features of the use of marketing tools and technologies by local governments in the field of social and economic development of territorial community in modern economic conditions. Method. The analysis of theoretical foundations and practical use of marketing of territories in activity of territorial communities is based on methods of theoretical generalization, grouping and concretization. Results. Attention is payed to the introduction and the use of marketing of territories in the activities of territorial communities, and

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AGRBA, Amina A. "Legending as a tool for branding territories." Service plus 18, no. 1 (2024): 97–115. https://doi.org/10.5281/zenodo.10968251.

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The article is devoted to such a promotion tool as legending in relation to the branding of territories. The focus of research attention is on the demand that can be caused by legend in the promotion of a destination. The relevance of the research is dictated by the need to find effective mechanisms for the formation of a competitive regional identity and the promotion of "their" territorial brands. The purpose of the study is to meaningfully reveal the phenomenon of legending as an effective mechanism for the creation and promotion of geo–products. The scope of the research includes the

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Grynevych, L. V., N. V. Bielikova, and M. L. Bekker. "Scientific Aspects of the Regional Development Goal Setting as a Component of Territorial Branding." Business Inform 1, no. 516 (2021): 327–33. http://dx.doi.org/10.32983/2222-4459-2021-1-327-333.

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The article is concerned with substantiating the most important features of development of the system of goals of territorial branding in the context of socio-economic development of territories. The features of territorial branding are researched, which, along with the use of classical branding instrumentarium, uses specific tools and methods, which is due to the peculiarities of its object - the territories of the country. The main components of the territory brand are generalized according to the international ratings WorldBank Ethics Indices, UNDP Human Development Index, CAF World Giving

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Didkovska, Vlada, and Yelina Falko. "Successful territorial brand formation (on the example of Singapore)." VUZF Review 5, no. 4 (2020): 3–8. http://dx.doi.org/10.38188/2534-9228.20.4.01.

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This article is devoted to the issue of forming a successful brand of territories (on the example of Singapore). The key aspects of territorial branding are considered and the factors influencing this process are analyzed. The authors analyze the successful experience of Singapore as the country with the most influential brand in the world, and describe the key decisions, led to this. Aspects of the formed image of Singapore in the international arena, based on the international rankings of leading organizations, are highlighted. Attention must be paid to close term relationship between the na

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Мовенко, Сергій. "КОНЦЕПТ ПОНЯТТЯ «БРЕНДИНГ ТЕРИТОРІЙ»". Міжнародні відносини, суспільні комунікації та регіональні студії, № 1 (18) (5 червня 2024): 259–80. http://dx.doi.org/10.29038/2524-2679-2024-01-259-280.

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The article examines territorial branding as the analysis and study of ways to create and manage the image of a specific territory (such as a country, region, or city) with the aim of attracting investments, developing tourism, increasing attractiveness for businesses and residents, and forming a positive perception internationally. It encompasses various aspects, such as marketing strategies, public relations, cultural and social factors, innovations, and the use of modern technologies. Contemporary concepts of territorial branding emphasize the im- portance of creating and managing the image

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БУРНЯШЕВА, Л. А., И. Е. РОМАНЬКО, and С. В. МАРЧЕНКО. "Formation of branding of tourist territories of Russia." Социально-гуманитарные знания, no. 1 (January 22, 2023): 24–26. http://dx.doi.org/10.34823/sgz.2023.1.51965.338.

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Настоящая статья посвящена актуальной проблеме, связанной с формированием брендинга туристских территорий России. Авторы изучают брендинг туристских территорий, представляющий совершенно новое явление для России. Поэтапно рассматривают факторы, которые имеют немаловажную значимость для процесса формирования бренда территорий. Исследование показало, что следует учитывать данные этапы и уровни продвижения территориального бренда, следить за изменениями для того, чтобы сохранить благоприятный план его продвижения. This article is devoted to an urgent problem related to the formation of branding o

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Лю, Гэ. "He essence and role of branding in the promotion of tourist regions." Экономика и предпринимательство, no. 2(139) (May 15, 2022): 513–16. http://dx.doi.org/10.34925/eip.2022.139.2.094.

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Брендинг территорий - это новая ветвь науки о продвижении мест. В статье рассмотрен понятийный аппарат брендинга территорий, история процессов брендирования, проведен анализ многих источников с информацией о формах реализации целей территорий обозначить свое участие в определенных процессах, идентифицировать себя как конкурентоспособных. Определены первопричины брендинга исторических территорий - стремление к активизации торговли и коммуникаций. Сделан вывод, что брендинг туристских территорий считают самым успешным благодаря тому, что бренд города мало поддается внешнему влиянию, влияя, на бр

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Slyunyaev, A. S., and O. А. Solodkiy. "FORMATION OF PUBLIC POLICY BRANDING TERRITORIES." "Scientific Notes of Taurida V.I. Vernadsky University", series "Public Administration", no. 1 (2023): 120–24. http://dx.doi.org/10.32782/tnu-2663-6468/2023.1/21.

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Miroshnikov, V. V., and V. M. Miroshnikova. "ON THE PROBLEMS OF VISUAL IMAGE FORMATION IN RUSSIAN TERRITORIAL BRANDING." Arts education and science 1, no. 2 (2021): 144–50. http://dx.doi.org/10.36871/hon.202102018.

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The problem of designing visual signs in the context of Russian territorial branding by means of graphic design actualizes not only the image potential of regions, but also represents a significant sphere of understanding cultural identity, revealing cultural codes and semantic images relevant to the perception of a modern man. As the origins of modern geo-branding, the article examines heraldic traditions of city emblems, their archetypal images rooted in cultural memory and history. Particular attention is paid to the perception of abstract index signs and the most common examples of modern

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Kapuza, Ruslan. "Territorial branding as a factor in shaping a competitive image and socio-economic development of the region." Society and Security, no. 3(9) (July 8, 2025): 10–16. https://doi.org/10.26642/sas-2025-3(9)-10-16.

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The article explores the essence, goals, functions, and tools of territorial branding as a key instrument for enhancing the attractiveness of cities, regions, and countries in the context of growing competition for financial, human, and tourist resources. The expediency of forming a territorial brand regardless of the region’s initial competitive advantages is substantiated. The structure of a territorial brand and its main dimensions (functional, social, spiritual, and mental) are revealed, along with the relationship between the brand, local identity, and image. A classification of regional

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Арпентьева, Мариям, and Mariyam Arpenteva. "Geobranding in the tourism industry." Service & Tourism: Current Challenges 9, no. 3 (2015): 25–35. http://dx.doi.org/10.12737/12879.

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The article is devoted to theoretical issues of branding and re-branding of territories as a component of the development of the tourism industry. The origin and development of studies of the branding and destination marketing at tourism as a holistic system of Sciences about tourism and tourist activities are examined. The concepts of definitions «place branding» and «marketing of territories» and the relationship between them are analyzed. The author notes that the re-branding of territories and foresight designing of tourism are important components of modern tourism. Geobranding as an acti

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Jasnikowski, Adam. "City branding as a tool for developing the territory competitiveness." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 1 (2023): 36–43. http://dx.doi.org/10.21272/1817-9215.2023.1-04.

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In modern conditions, the city brand represents a set of thoughts, feelings, and expectations that shape the territory's character, reputation, and value system. Creating a strong and recognizable brand for the city and region will ensure the growth of competitiveness and increase attractiveness for stakeholders, companies, tourists, and the population. The article aims to study the theoretical and applied principles of branding cities and territories as a component of their competitive development. The authors investigated the dynamics and features of scientific publications in the Scopus dat

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Borodych, Larysa, Andrii Koniuk, Oleksandr Savchenko, and Pavlo Vasyliev. "Features of Poltava Region Sustainable Recreational System Development in the Territory Branding Context." International Journal of Engineering & Technology 7, no. 4.8 (2018): 603–7. http://dx.doi.org/10.14419/ijet.v7i4.8.27314.

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The analysis of territory branding factors that is the driving force for the development of the recreational and health-improving system of the Poltava region is carried out. It was concluded that the urban construction concept is the initial impulse of the territorial branding strategy. The approaches used by the regions to create their brand strategy are analyzed. As a result of the analysis of the structure of urban planning, to identify common factors that affect both the design of urban development objects and the design of the brand territory. It is concluded that the urban construction

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15

Charters, Steve, and Valery Michaux. "Strategies for wine territories and clusters: why focus on territorial governance and territorial branding?" Journal of Wine Research 25, no. 1 (2014): 1–4. http://dx.doi.org/10.1080/09571264.2014.871119.

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16

Sych, V. A., V. V. Yavorska, K. V. Kolomiyets, and O. V. Hryhoriev. "TERRITORIAL BRANDING AS A FACTOR OF SOCIO-ECONOMIC DEVELOPMENT OF THE REGION." Odesa National University Herald. Geography and Geology 26, no. 2(39) (2022): 135–46. http://dx.doi.org/10.18524/2303-9914.2021.2(39).246200.

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The article deals with the issues of territorial branding as a tool for the strategic development of cities and regions. In the context of global globalization processes there is a rigid competition between territories for resources: human, financial flows, tourist flows. Understanding this issue by territorial communities, authorities in Ukraine led to the development and approval of marketing strategies of individual Ukrainian cities. The creation and widespread distribution of Ukrainian territorial brands will enable domestic cities, both large and small, rural areas and regions, followed b

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17

Chekalenko, Liudmyla. "National Branding: International Experience." Diplomatic Ukraine, no. XX (2019): 686–97. http://dx.doi.org/10.37837/2707-7683-2019-44.

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The article deals with the experience of foreign countries in the formation and promotion of national branding policy. According to the author, in order to strengthen Ukraine’s position in the world, it is necessary to begin with developing and enhancing the level of bilateral cooperation. Particular attention should be attached to such a mechanism of interaction as the dissemination of information and improvement of a state’s image. The author draws attention to the fact that a crucial component of creating the image of a state is territorial branding aimed at promoting and popularizing speci

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Vinokurova, Marfa Aleksandrovna, and Nina Alekseevna Konopleva. "Gastronomic tourism as a significant cultural form in the branding of territories." Культура и искусство, no. 10 (October 2024): 92–109. http://dx.doi.org/10.7256/2454-0625.2024.10.71972.

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The article substantiates the essential characteristics and factors of the development of tourism activities based on gastronomy, as a form significant in the promotion of territories and their branding. Our research is significant for understanding this issue in the Republic of Sakha (Yakutia). The form of tourism we have mentioned plays a significant role in the branding of territories, as it allows regions to stand out and attract tourists through unique culinary offerings. The object of the study is the branding of territories. The subject is gastronomic tourism as a form of socio-cultural

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IANKOVETS, Tetiana, and Ilona LEVYTSKA. "Digital tools for territory branding." Scientia fructuosa 156, no. 4 (2024): 58–81. http://dx.doi.org/10.31617/1.2024(156)04.

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Territory branding is actively used for the development and promotion of villages, towns, cities, regions, and countries in the modern world. And if earlier traditional marketing tools were enough for effective branding and promotion, today it is mandatory to use digital marketing methods and tools. The aim of the article is to substantiate and systematize digital marketing methods and tools for territory branding. When conducting the research, general scientific and special methods were used: dialectical, analysis and synthesis, induction and deduction, comparative analysis, grouping, str

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Miroshnichenko, Elena Vasilievna, Natalya Viktorovna Posokhova, and Elena Sergeevna Kushchenko. "Research of the practice of socio-cultural branding of the territory based on the festival movement." KANT Social Sciences & Humanities 8, no. 4 (2020): 69–77. http://dx.doi.org/10.24923/2305-8757.2021-8.8.

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The purpose of the study is to substantiate the potential of the festival movement in the process of sociocultural branding of the territory. The scientific novelty of the research lies in the fact that: a comprehensive study of the problem of socio-cultural branding of territories by means of the festival movement has been carried out in the historical, theoretical, organizational aspects; the specific characteristics of the regional festival movement are highlighted, its role in the process of socio-cultural branding of the territory is substantiated; the problem of theoretical analysis of t

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Mouhib, Houyam, Kaoutar El Aida, and Abdelfattah Lahiala. "Territorial branding as a vector of identity and a lever for tourist attractiveness: the case of Larache." Cadernos de Educação Tecnologia e Sociedade 17, se4 (2024): 108–35. https://doi.org/10.14571/brajets.v17.nse4.108-135.

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Faced with increased competition between tourist destinations, territories are feeling more than ever the need to revolutionize their practices. Nowadays, we are witnessing a growing use of territorial brands, a relatively recent concept whose first initiatives date back to the 1970s. In Morocco, territorial branding is still in its early stages, with the first brand being created in 2011 as part of a strategy launched by the Moroccan National Tourist Office to reposition Morocco on the international tourist scene. This study focuses on the city of Larache to explore the relationship between t

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Danilova, Elena A., and Alexander V. Shaikhitdinov. "The Border Territories’ Branding in the Far East of the Russian Federation as a Factor in Improving the Quality of Life of the Region’s Population." Vestnik Tomskogo gosudarstvennogo universiteta, no. 462 (2021): 96–102. http://dx.doi.org/10.17223/15617793/462/12.

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The article examines branding of the border territories of the Far East. The relevance of the topic is due to the fact that the border regions of the Far East, subject to the implementation of a set of measures in the field of territorial branding, have great potential for the development of tourism, increasing investments in various sectors of the economy, and reducing population outflows. The work for the first time attempted a scientific understanding of the practical possibilities and prospects for the development of brands of the border territories of the Far East. The aim of the article

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Shishkin, A. V., A. A. Mileshina, E. M. Azaryan, and D. E. Voziyanov. "International practice of developing the marketing of territories." International Trade and Trade Policy 8, no. 4 (2023): 130–39. http://dx.doi.org/10.21686/2410-7395-2022-3-130-139.

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The article analyzes international examples of the development of the image of territories and the creation of a city brand, gives marketing recommendations for the development of large and small settlements. Territories need marketing in order for management entities to achieve their goals at various levels. To do this, it is necessary to form a conceptual approach to the marketing of territories. Currently, modern countries, regions and cities need not only to offer a product demanded by the consumer (in our case, territories), but also to attract the attention of their target audience. It i

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PASHKUS, N. A., and V. Y. PASHKUS. "DIALOG OF CULTURES AND ITS IMPACT ON THE EFFICIENCY OF TERRITORIAL BRANDING." South Russian Journal of Social Sciences 24, no. 4 (2023): 23–33. http://dx.doi.org/10.31429/26190567-24-4-23-33.

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This paper focuses on using the dialog of cultures to create and develop the brand of territories that promote cultural exchange and establish new cultural imperatives. The article explores different methods for implementing the dialog of cultures and creating territorial co-brands by utilizing unique characteristics of the ‘mother culture’ to form integrated attributes of a new territorial brand. The article examines different cases of implementing the dialogue of cultures and promoting new integrated cultural imperatives to develop a strong territorial brand. The paper shows that territorial

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Karachyna, N., T. Vakar, and I. Moroz. "CONCEPT OF TERRITORIAL BRANDING IN THE CONTEXT OF SOCIO-ECONOMIC DEVELOPMENT OF RURAL TERRITORIES." Ekonomika ta derzhava, no. 4 (April 26, 2019): 25. http://dx.doi.org/10.32702/2306-6806.2019.4.25.

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Garipova, G. R., and A. D. Nazyrova. "Uniqueness of UNESCO geoparks and sites protected by public and state institutions from the point of view of geocultural branding." Service and Tourism: Current Challenges 17, no. 2 (2023): 59–66. https://doi.org/10.5281/zenodo.7979808.

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<em>In this research, the authors focus on the study of territories that have a unique trade offer in terms of geocultural branding. Geocultural branding put forefront the understanding particularity and complicacy of the protected area promotion. Firstly, the pricing policy and the presence of prohibitive protective documents limit the process of engaging a business structure in the promotion process. In this regard, the authors examine the regulatory framework for protected objects in Russia, which severely restrict activities in this area. On the other hand, the geocultural branding of terr

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Borodych, Larysa, Oleksandr Savchenko, and Pavlo Vasyliev. "Recreational and Touristic Activity, Forming Poltava Region in the Territory Branding Context." International Journal of Engineering & Technology 7, no. 3.2 (2018): 580. http://dx.doi.org/10.14419/ijet.v7i3.2.14593.

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The analysis of factors of branding of territories that is the driving force for the development of the recreational and tourist system of the Poltava region is carried out. The approaches used by the regions to create their brand strategy are analyzed. Regardless of the specific objectives, successful brand strategy strategies of territories characterized by a common partner approach have been researched. As a result of the analysis of the structure of urban planning, to identify common factors that affect both the design of urban development objects and the design of the brand territory. It

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LEVYTSKA, Ilona. "Marketing risks of territory branding." Scientia fructuosa 161, no. 3 (2025): 102–12. https://doi.org/10.31617/1.2025(161)07.

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Branding as a strategic tool for managing the development of territories performs an important function in creating awareness, ensuring a positive image, attracting investment, tourist flows, human capital, and increasing the overall competitiveness of the territory at the national and global levels. However, the process of forming, promoting and managing a territoryʼs brand is accompanied by certain marketing risks that can significantly affect the effectiveness of branding strategies and cause negative consequences of both economic and social nature. Timely identification, assessment, and

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Savchenko, M. "World experience of branding in different territories: opportunities for Ukraine." Economic Herald of SHEI USUCT 12, no. 2 (2020): 130–36. https://doi.org/10.32434/2415-3974-2020-12-2-130-136.

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Modern realities in the world encourage countries to compete among themselves for resources. Reputation is becoming an increasingly important factor in this struggle. Brand wars are fought in all sectors and countries are no exception. Territories as brands have started to be taken seriously over the past two decades. During this period, the governments of various states tried to create brands for their countries. There is no single technology for creating and promoting brands of territories. Some campaigns did indeed succeed and strengthen the country's brand position, others failed. Differen

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Fierro, Alvaro, and Ibon Aranburu. "Airbnb Branding: Heritage as a Branding Element in the Sharing Economy." Sustainability 11, no. 1 (2018): 74. http://dx.doi.org/10.3390/su11010074.

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The cultural heritage of cities has been proven to be a generator of economic activity and a singular place branding/marketing tool for territories. In addition, in recent times, there has been a boom in the collaborative economy in urban destinations, epitomized by accommodation companies, such as Airbnb. The main objective of this article was to analyze how cultural heritage adds value to the collaborative economy. To this end, a method was proposed that analyzed Airbnb host descriptions, detecting the cultural and heritage goods mentioned, therein, which are used as marketing elements. From

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Bikmetov, Evgeniy, Marina Bogatyreva, Elena Kuznetsova, Igor Ruvenny, and Sergey Golikov. "Green marketing and territorial branding as a regional identity economy element." BIO Web of Conferences 130 (2024): 08010. http://dx.doi.org/10.1051/bioconf/202413008010.

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The aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of green marketing. The study is based on the following methodological approaches: institutional and behavioral approaches to the identity economy, the integrated approach and the principle of complementarity, which involves the analysis of the organizational structure of the object, accounting for internal and external interactions, the practice-orie

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Dianov, Sergei Aleksandrovich, Olga Georgievna Poluyanova, and Viktor Petrovich Chegodaev. "Geocultural branding as a tool for solving the crisis state of the socio-economic sphere of a rural settlement." Конфликтология / nota bene, no. 1 (January 2022): 63–73. http://dx.doi.org/10.7256/2454-0617.2022.1.37740.

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In this article, geocultural branding of territories is considered in the context of the theory of political management, which can be used in solving the problems of the socio-economic sphere of rural settlement. In the scientific literature, insufficient attention is paid to the branding of Russian rural settlements. Individual stories can be found only in the publications of specialists in the field of marketing territories. According to the author's point of view, a progressive solution that allows creating conditions for sustainable socio-economic development in a rural settlement is the d

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Anipko, Nataliia, Oksana Smyk, and Khrystyna Kapush. "Place branding as an effective tool for increasing the touristic attractiveness of the territory (based on the example of Ternopil region)." Scientific Herald of Chernivtsi University. Geography, no. 808 (December 13, 2019): 123–28. https://doi.org/10.31861/geo.2019.808.123-128.

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The purpose of this paper is to learn the influence of place branding strategy on the formation of competitiveness and attractiveness of the territory. The main stages of formation of territory brand are determined and it is indicated at what stage Ternopil city and region are. Moreover, the range of measures and campaigns is developed, aimed at promoting the touristic attractiveness of Ternopil city. Place branding – is a modern and perspective area of scientific research. European countries have been working in this sphere for a long time whereas for Ukraine - territorial and regional brandi

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Jasnikowski, Adam, Ievgen Neiman, Maksym Dubovenko, and Oleksandr Kaylyuk. "TERRITORY MARKETING: STUDY OF KEY TRENDS IN THE SCIENTIFIC RESEARCH DEVELOPMENT." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2024, no. 2 (2024): 47–54. http://dx.doi.org/10.21272/1817-9215.2024.2-05.

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Territorial marketing is a multifaceted scientific direction that includes elements of branding, use of digital technologies, performance evaluation and consideration of cultural factors. It is an important tool for territories' economic, social, cultural and ecological development. It helps attract investment, support local businesses, improve the quality of life for residents, preserve cultural heritage and promote sustainable development. The purpose of the article is to study the main trends in publishing activity on the subject of territory marketing. The authors have systematised the res

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Yevdokymova, Nina, and Dariya Kotenok. "Consideration of analytics of city brand modeling in the context of post-war development of Ukrainian territories." Technology audit and production reserves 3, no. 4(71) (2023): 32–36. http://dx.doi.org/10.15587/2706-5448.2023.283496.

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The object of the article is the formation of marketing priorities for the successful development of a domestic city. The subject of the article is analytical tools for modeling the city brand. The article analyzes the current problems of branding territories in the context of intensified competition for resources and factors of production in postwar Ukraine. The authors consider the city's brand to be a kind of unique resource that will play an important role in the competition of territories. That is why, in the process of post-war development of domestic cities, the strategic vision of whic

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Ferretti, Maddalena, Sara Favargiotti, Barbara Lino, and Diana Rolando. "Branding4Resilience: Explorative and Collaborative Approaches for Inner Territories." Sustainability 14, no. 18 (2022): 11235. http://dx.doi.org/10.3390/su141811235.

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This article analyzes inner and marginal territories in four Italian peripheral contexts by first discussing some of the results and future steps of the “B4R Branding4Resilience” research project, funded by the Italian Ministry of Research from 2020 to 2023. The overall research is based on three phases: (1) the exploration phase to analyze socio-economic data and territorial dynamics; (2) the co-design phase involving local actors to develop ideas for a selected pilot case; (3) the co-visioning phase where a future transformative perspective for the whole area was shared with the institutions

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Shiro, Maria. "Economic Potential of the Volgograd Region Branding." Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika, no. 2 (July 2021): 76–84. http://dx.doi.org/10.15688/ek.jvolsu.2021.2.6.

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Every year more attention is paid to improving the competitiveness of territories. In the context of the changes in 2020, caused by the COVID-19 pandemic and related restrictions, the leadership of most countries faced the need to strengthen the work to create a positive image of the territories not only in the minds of foreign consumers (investors and tourists), but also directly among the population of these regions. For the Russian reality, this approach is relatively new, which is due to the lack of scientific justification for the effectiveness of such a mechanism. To date, the practical

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Afanasiev, O. E. "TERRITORIAL BRANDING AND IMAGE IN TOURISM." Service and Tourism: Current Challenges 16, no. 3 (2022): 5–6. https://doi.org/10.5281/zenodo.7434891.

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Technologies for creating the image and branding of destinations, cities, regions have become relevant as strategic tools for the development and promotion of territorial tourism potentials. Repeated attempts have been made to visualize a single tourist brand for the whole of Russia. However, inconsistency of design principles, the complexity and versatility of both the very concept of a “tourist brand” and the territories determine the complexity of such tasks. And the brighter, more diverse, polycultural this or that territory, the richer its tourist potential, the more difficult

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Pet, I., I. Oliinyk, and O. Tertytsia. "Branding as a tool for the development of territories investment attractiveness." Galic'kij ekonomičnij visnik 65, no. 4 (2020): 173–80. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.04.173.

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Chornobut, O. "БРЕНДИНГ У СИСТЕМІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ (НА ПРИКЛАДІ ТЕРИТОРІАЛЬНИХ ГРОМАД ЗАПОРІЗЬКОЇ ОБЛАСТІ)". State and Regions. Series: Social Communications, № 2(54) (10 липня 2023): 118. http://dx.doi.org/10.32840/cpu2219-8741/2023.2(54).14.

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<p><strong><em>Research objective.</em></strong><em> The scientific inquiry involves the analysis of the use of branding as a component of the complex of marketing communications of territorial communities in Zaporizhzhia, with the aim of determining its role in forming the communities’ image and effectively promoting their potential, in clarifying and generalizing the specifics of «territory brand» in the practice of community functioning, taking into account the functions and peculiarities of the branding object.</em></p><p><strong>

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TIMOSHENKO, Diana S. "Branding of the Arctic Tourism Destinations in Russia." Arctic and North, no. 42 (March 23, 2021): 257–70. http://dx.doi.org/10.37482/issn2221-2698.2021.42.257.

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The study deals with the issues of tourism destinations branding, as well as tourism multidimensionality and tourism destination identity in the Russian Arctic. The factors determining the promotion and branding of tourist destinations in the Russian Arctic are considered in correlation with the fundamental principles of sustainability in Arctic tourism. The relationship between state policy and socio-economic development of the Arctic regions of Russia is considered, in particular, in the aspects of Arctic tourism development. Dialectical, logical, theoretical and empirical methods were condu

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MIRKUSHINA, Liya, Sergey DIANOV, Viktor CHEGODAEV, and Aleksandr BOVKUN. "Cultural centrism as a factor of sustainable development of Ural settlements in the XXI century." Sustainable Development of Mountain Territories 15, no. 2 (2023): 398–407. http://dx.doi.org/10.21177/1998-4502-2023-15-2-398-407.

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Introduction. The works devoted to the theme of the sustainable development of the Ural settlements show that the primary source of the culture-centrism of rural everyday practices is the forms of people's cultural activities that have historically developed in the Russian countryside. The cultural resources of the territory and the cultural activity of the population are recognized as important components of settlement systems. But they do not create a quick economic effect, so they play a secondary role. However, the development of territorial branding is an important factor in the sustainab

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Popova, Olga, Svetlana Korolkova, and Ekaterina Stepanova. "Branding Strategies for Small Cities in the Internet Space." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 2. Jazykoznanije, no. 2 (May 2020): 123–38. http://dx.doi.org/10.15688/jvolsu2.2020.2.11.

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The paper examines the use of communicative strategies and tools for promoting local territories on the Internet on the material of tourist sites, social networks and blogs. Internet strategy depends on the promoted territory, pragmatic goals and determines the selection of tools and language means. The authors applied an integrative communicative approach. It was established that a European small town brand is developed by employing macro strategy including historical, cultural, environmental, and gastronomic references represented in several foreign languages. The small Russian town branding

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Khomenko, Liliia, Anna Rosokhata, and Adam Jasnikowski. "Analysis of territories marketing activities among small and medium business: a bibliometric analysis." Marketing and Management of Innovations 5, no. 4 (2021): 184–95. http://dx.doi.org/10.21272/mmi.2021.4-14.

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The article summarizes the arguments and counterarguments in the scientific discussion on place marketing. The study's main purpose is to understand the nature and features of existing research on marketing areas to determine the direction of future research for both scientists and practitioners. Systematization of literature sources and approaches to solving the problem of marketing areas suggests that many studies in this area require a synthesis of existing research. The urgency of solving this scientific problem is that although the use of marketing in public administration has intensified

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Chukurna, Оlena, and Dmytro Nikolaiev. "Marketing strategy of territorial branding in the context of sustainable development." VUZF Review 6, no. 1 (2021): 65–78. http://dx.doi.org/10.38188/2534-9228.21.6.07.

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The article considers aspects of formation of marketing strategy of territory branding, yak the basis of strategic development. Attention is paid to the components of the strategy of sustainable development and its interaction with the elements of the territorial product and its influence on the image of the territory. A strategic analysis of the territory was carried out on the example of Odessa, which made it possible to form priorities for the strategic development of the territory. A marketing study was conducted by residents of Odessa regarding their attitude to the existing image of the

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Zhirkova, Marina V. "Generalized Theoretical Model of Territory Branding." Теория и практика общественного развития, no. 2 (February 26, 2025): 140–44. https://doi.org/10.24158/tipor.2025.2.18.

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The article delves into the study of the process of organizing territory branding. The research is based on a criti-cal analysis of the scientific literature pertaining to the identified issues. The author has developed and pre-sented a theoretical model of territory branding. It includes such components as: identification of management subjects (initiator and developer), study of the objectives of brand creation, identification of its target audience, perception and assessment of the of attitudes towards the region of the main target audiences of the territories’ brand, identification of the

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Merzlyakova, I., I. Kairova, and M. Koshman. "Geobranding as a technology for sustainable development of an agricultural region." IOP Conference Series: Earth and Environmental Science 937, no. 3 (2021): 032077. http://dx.doi.org/10.1088/1755-1315/937/3/032077.

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Abstract The article is devoted to the theoretical issues of geo-branding as a technology for the development of an agro-industrial region, the origin and development of research on branding and marketing of territories is considered, the content of the concepts of “place branding” and “place marketing” and the relationship between them are analyzed. The work examines the main components of geo-branding: development, implementation of a strategy for the development and promotion of an agro-industrial region, attraction of investments and the most efficient use of the region’s resources. Geo-br

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Латинін, М. А., and Д. В. Іванов. "Foreign experience of state regulation of territories economic potential development." Public administration aspects 7, no. 12 (2020): 125–34. http://dx.doi.org/10.15421/151972.

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Foreign experience of state regulation of territories economic potential development has been revealed. The purpose of the article is to study foreign experience of state regulation of territories economic potential development.International practices of using mechanisms and tools of state influence are analyzed. The types of state regulation of territories economic potential development abroad are offered: differentiated (specific to the countries of the European Union based on selective support for increasing the economic capacity of the community), marketing (typical for the countries of No

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Ferreira, Paulo, and Andreia Dionísio. "City Brand: What Are the Main Conditions for Territorial Performance?" Sustainability 11, no. 14 (2019): 3959. http://dx.doi.org/10.3390/su11143959.

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Territories and respective political agents recognize now the importance of being attractive, not only because of tourism, but also because this is an important feature to attract investment and even new residents. Based on this evolution, the concept of territory branding has been developed, with rankings like the Portugal City Brand measuring it. With the objective of explaining the most important conditions for territories to attain higher city branding and based on a large dataset, a factor analysis was applied to identify possible components to be used. With those components and using a f

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Aleshnikova, Vera I., Larisa P. Steblyakova, and Elena S. Petrenko. "RUSSIAN PRACTICE OF SUPPORTING AND PROMOTION OF REGIONAL BRANDS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/5, no. 139 (2023): 128–36. http://dx.doi.org/10.36871/ek.up.p.r.2023.10.05.013.

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The article is devoted to the issues of marketing and branding of territories. The goal is to analyze the mechanisms and tools for supporting and promoting local brands. It is concluded that the country has a system of supporting regional brands at three levels. Benchmarking of measures taken at the level of constituent entities of the Federation and municipalities showed different degrees of progress in this issue of territories. Best practices highlighted. The types of synergistic effects according to the place of occurrence are formulated

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