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Books on the topic 'Branding of the fashion industry'

Author: Grafiati

Published: 28 May 2022

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1

Grigorian, Vadim. Diesel for successful living: Branding strategies for an up-market line extension in the fashion industry. Fontainebleau, France: INSEAD, 2001.

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2

Tan, Wegee. By references to younger purchasers a comparative evaluation of the impact of branding within the UK & the Malaysian fashion industry. London: LCP, 1999.

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3

Okonkwo, Uche. Luxury Fashion Branding. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1007/978-0-230-59088-5.

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4

Jin, Byoungho, and Elena Cedrola, eds. Fashion Branding and Communication. New York: Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-52343-3.

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5

Choi, Tsan-Ming, ed. Fashion Branding and Consumer Behaviors. New York, NY: Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4939-0277-4.

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6

Choi, Tsan-Ming. Fashion Branding and Consumer Behaviors: Scientific Models. New York: Springer, 2014.

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7

Phyllis, Borcherding, and Fairchild Publications, eds. Developing and branding the fashion merchandising portfolio. New York: Fairchild Publications, 2007.

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8

Fashion industry. New York, NY: Rosen Central, 2010.

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9

Fashion brands: Branding style from Armani to Zara. Sterling, Va: Kogan Page, 2005.

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10

Fashion brands: Branding style from Armani to Zara. 3rd ed. London: Kogan Page, 2012.

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11

Fashion brands: Branding style from Armani to Zara. London: Kogan Page, 2008.

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12

Hospitality branding. Ithaca: Cornell University Press, 2012.

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13

Gersten, Rita. Fashion art for the fashion industry. New York: Fairchild Publications, 1989.

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14

Branding the man: Why men are the next frontier in fashion retail. New York, NY: Allworth Press, 2009.

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15

Wo guo fu zhuang qu yu pin pai pei zhi mo shi de tan suo yu shi jian. Beijing: Ren min chu ban she, 2011.

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16

Museum, Victoria and Albert, ed. Knitting: Fashion, industry, craft. London: V&A Pub., 2012.

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17

Phizacklea, Annie. Unpacking the fashion industry. London [England]: Routledge, 1990.

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18

Fashion Brands. London: Kogan Page Publishers, 2009.

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19

Lieb, Kristin J. Gender, Branding, and the Modern Music Industry. Second edition. | New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315160580.

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20

Brand/story: Ralph, Vera, Johnny, Billy, and other adventures in fashion branding. New York: Fairchild Books, 2009.

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21

Hancock, Joseph. Brand/story: Ralph, Vera, Johnny, Billy, and other adventures in fashion branding. New York: Fairchild Books, 2009.

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22

Working in the fashion industry. Milwaukee, Wis: Gareth Stevens Pub., 2006.

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23

Careers in the fashion industry. New York: Rosen Pub. Group, 1999.

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24

L, Hillery Julie, ed. Ethics in the fashion industry. New York, NY: Fairchild Publications, 2009.

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25

Muthu, Subramanian Senthilkannan, and Miguel Angel Gardetti, eds. Sustainable Fibres for Fashion Industry. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-0522-0.

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26

Muthu, Subramanian Senthilkannan, and Miguel Gardetti, eds. Sustainable Fibres for Fashion Industry. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-0566-4.

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27

Rienda, Laura, Lorena Ruiz-Fernández, Lindsey Drylie Carey, and Irene García-Medina, eds. Firms in the Fashion Industry. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-76255-1.

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28

Cunningham, Sheila. Strategic branding decisions in the Irish food industry. Dublin: University College Dublin, 1992.

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29

O'Byrne, Robert. After a fashion: A history of the Irish fashion industry. Dublin: Town House, 2000.

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30

Éireann, Radio Telefís, and Aer Lingus, eds. After a fashion: A history of the Irish fashion industry. Dublin: Town House and Country House, 2000.

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31

Fashion: The industry and its careers. 2nd ed. New York: Fairchild Books, 2012.

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32

Sterlacci, Francesca. Historical dictionary of the fashion industry. Lanham, Md: Scarecrow Press, 2008.

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33

Cabigiosu, Anna. Digitalization in the Luxury Fashion Industry. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-48810-9.

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34

Green, Louise. Animal rights in the fashion industry. [Derby: Derbyshire College of Higher Education], 1989.

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35

Cohn, Jessica. Fashion buyer. Pleasantville, NY: Gareth Stevens Pub., 2009.

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36

Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle. Nashville, TN: Thomas Nelson, 2007.

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37

Kincade, Doris H. Merchandising of fashion products. Upper Saddle River, N.J: Pearson Prentice, 2010.

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38

Hancock, Joseph H. Brand/Story: Cases and Explorations in Fashion Branding. Fairchild Books, 2016.

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39

Cabigiosu, Anna. Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers. Palgrave Macmillan, 2020.

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40

George, Feldenkreis, ed. The business of fashion, beauty, and style: Industry insiders on developing products, building a branding, & achieving long-term success. [Boston, MA]: Aspatore Books, 2005.

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41

Fashion Branding. Trans-Atlantic Publications, 2010.

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42

Fashion Branding Unraveled. Fairchild Books & Visuals, 2011.

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43

Marketing Fashion: Strategy, Branding and Promotion. King Publishing, Laurence, 2015.

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44

Okonkwo-Pézard, Uché. Luxury Fashion Branding: Trends, Tactics, Techniques. Palgrave Macmillan, 2007.

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45

Okonkwo, Uche. Luxury Fashion Branding: Trends, Tactics, Techniques. Palgrave Macmillan, 2007.

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46

Unlabel: Selling you without selling out. 2013.

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47

Dev, Chekitan S. Hospitality Branding. Cornell University Press, 2012.

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48

Bubonia-clarke, Janace, and Phyllis Borcherding. Developing and Branding the Fashion Merchandising Portfolio. Fairchild Books & Visuals, 2007.

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49

Kendall, Gordon. Fashion Brand Merchandising. Bloomsbury Publishing Plc, 2010.

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50

Plunkett's Advertising And Branding Industry Almanac 2008 (Plunkett's Advertising & Branding Industry Almanac). Plunkett Research Ltd, 2008.

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