Dissertations / Theses on the topic 'Branná moc'

Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. Furthermore, brands communicate tangible and intangible advantages and are attractive to a range of feeling. In order to make decisions for brand strategy, branding plays an important role. Kotler and Keller (2006) state that a brand is needed because it identifies the product, and the responsibility of the product hence lies in the hands of the makers or producers of the product. Brands are important in both consumer and business-to-business situations, where a decision of purchase is needed. A strong brand can create sufficient higher total returns to shareholders than a weak brand. Brands are at the heart of marketing and business strategy ( Doyle,1998, p.165) and building brand equity or strong brands, is considered to be one of the key drivers of a business success ( Prasad & Dev, 2000; p.22). Problem Statement: What are the promotional strategies company’s uses to create International brand in order to pursue the potential customer in B2C marketing environment?? Purpose:The purpose of the thesis is to investigate how firm employ effective promotional tools and techniques to create and sustain international brand in the customers mind. Research design: Both Qualitative and Quantitative method is applied in this thesis. Primary data is collected from interview (E-mail and telephone) and internet survey, while secondary data is gathered from books, journals, and internet source. Conclusion: The promotional tools capabilities can help businesses to spread the messages to the mass market. It is very powerful technique to be used to increase brand awareness of the organization. We found out those promotional tools such as sales promotion, direct marketing, personal selling, publicity, advertisement, and internet marketing play vital role to create international brand.

Trabalhos prévios propõem que o rio Branco, localizado no norte da Amazônia, antes de fluir para sul em direção aos rios Negro-Amazonas, tinha drenagem orientada de sudoeste para nordeste em direção ao Mar do Caribe. Entretanto, os dados disponíveis são ainda insuficientes para comprovar essa hipótese. O objetivo deste trabalho foi reconstituir a história geológica e geomorfológica quaternária do rio Branco em um contexto climático e tectônico. Para isso, foi necessário a integração de dados de sensoriamento remoto advindos de imagens óticas, radar de abertura sintética e modelo digital de elevação, além de dados cartográficos e gravimétricos. Esse conjunto de dados permitiu: o mapeamento das formas de relevo; a análise de lineamentos, anomalias e índices morfoestruturais visando caracterização tectônica; a análise morfodinâmica do curso inferior do rio Branco; e a análise sedimentológica e geocronológica dos depósitos fluviais baseada em datações por radiocarbono e luminescência opticamente estimulada (LOE) em grãos de quartzo. Os resultados revelaram que entre 100 e 250 ka (mil anos), a região estudada foi dominada por sedimentação fluvial compatível com canais meandrantes, registrada pelo embasamento sedimentar da Formação Içá. O preenchimento do vale aluvial do rio Branco é representado por duas unidades aluviais. A primeira fase de agradação sedimentar ocorreu entre 18,7 ka (idade LOE) e 7.592 - 7.754 anos calibrados AP (antes do presente), e formou a planície aluvial superior. Antes de 5.075 - 4.956 anos calibrados AP, essa unidade passou por incisão, seguida pela agradação da planície aluvial inferior que possui sedimentação até os dias atuais. A constatação de agradação aluvial durante o Último Máximo Glacial (UMG) e a não constatação de mudança de carga sedimentar entre o UMG e o Tardiglacial evidenciam a pouca influência climática no desenvolvimento do rio Branco nesse intervalo de tempo. A análise morfoestrutural revelou que o vale aluvial do rio Branco trunca depósitos residuais de um megaleque (i.e., megaleque Caracaraí). Isto sugere a mega-captura de drenagem do atual rio Branco para a bacia amazônica desde o final do Pleistoceno, processo que levou ao abandono do megaleque. Com base nos lineamentos morfoestruturais, é possível sugerir predomínio de esforços com orientação NW-SE, seguido por esforços N-S. Estruturas com esses direcionamentos controlam a disposição da rede de drenagem tributária atual. Por outro lado, o clima passou a ter influência na dinâmica fluvial do rio Branco somente a partir do Holoceno. A análise morfodinâmica e sedimentológica indica relativa estabilidade atual do rio Branco, com baixa mobilidade lateral de suas margens e ilhas. Estas representam feições residuais da planície aluvial resultantes de processos avulsivos locais desde o Holoceno tardio ou foram formadas pela estabilização de barras fluviais. A abordagem integrada apresentada neste trabalho pode auxiliar na reconstrução da história geológica de muitos outros afluentes da Amazônia, o que pode contribuir para desvendar quando e como a bacia de drenagem amazônica tornou-se estabelecida no espaço e no tempo.
Previous works proposed that before flowing southward into the Negro-Amazon Rivers, the Branco River had a southwest to northeast course into the Caribbean Sea, which is a hypothesis that needs to be further tested. The present work aimed to reconstitute the geological and geomorphological history in the Quaternary the Branco River in a climatic and tectonic context. Based on integration of remote sensing data deriving from optical images, synthetic aperture radar and digital elevation model, added by cartographic and gravity data allowed to perform: the geomorphological mapping; the analysis of lineament, anomalies and indexes morphostructural aiming characterization tectonics; the morphodynamic analysis of the lower reach of the Branco River; and, as geological data, sedimentological and geochronological analysis of fluvial deposits based on radiocarbon dates and optically stimulated luminescence (OSL) in quartz grains. The river valley is incised into fluvial sedimentary units given by Içá Formation displaying ages between 100 and 250 ky (thousand years), which record fluvial sedimentation compatible with meandering channel. The valley fill includes two alluvial plain units. First aggradation phase was between 18.7 ky (OSL age) and 7,592 - 7,754 cal yrs BP (calibrated years before present), and built the upper alluvial plain. Before 5,075 - 4,956 cal yrs BP, this unit has gone through incision, followed by aggradation of the lower alluvial plain which has sedimentation to the current days. The confirmation of alluvial agradation during the Last Glacial Maximum (LGM) and not observation sedimentary load change between UMG and Tardiglacial show a little climatic influence on the development of the Branco River in this time interval. Morphostructural analysis revealed that the alluvial valley of the Branco River truncates megafan residual deposits (i.e., Caracaraí Megafan). This suggests the mega-capture of the current Branco River drainage to the Amazon basin since the late Pleistocene, a process that led to the abandonment of the megafan. Based on morphostructural lineaments, it is possible to suggest predominance efforts with NW-SE orientation, followed by N-S efforts. Structures with these directions control the arrangement of the current drainage network. On the other hand, the climate began to have influence on the fluvial dynamics of the Branco River only from the Holocene. Morphodynamic and sedimentological analysis indicates relative current stability of the Branco River, with low lateral mobility of its banks and islands. These represent residual features of the floodplain resulting from avulsion process locally since the late Holocene or were formed by bars stabilizations. Integrated approach presented in this work can assist in the reconstruction of the geological history of many other tributaries of the Amazon, which may contribute to unravel when and how the drainage basin of the Amazon became established in space and time.

This paper is an examination of the horror elements found in Peter Watts’ Blindsight. In depicting an encounter with aliens, this science fiction novel explores topics such as the nature of sentience, mankind’s relationship with technology, posthumanism, and the limitations of the human body and mind. Blindsight also envisions entities (aliens, vampires, and artificial intelligences) capable of interacting with material realities inaccessible to human beings. Using Levi R. Bryant’s machine-oriented ontology, this thesis demonstrates how Watts employs these themes and issues to problematize anthropocentrism and the notion of selfhood. These elements—and more—will be discussed and shown to match the criteria associated with ontological horror.

In recent years, there has been increasing concern that gender bias has prevented women from advancing as rapidly and as frequently as men into management positions. Although the number of women managers has increased, they may experience difficulty moving into upper management positions. The purpose of our research was to study employee gender perception of key variables of women and the positions held in high technology companies. In this research, phenomenological research method was chosen, because the aim of it is to determine what the experience means for the people who have experienced it. Based on the collected data, answers and experiences, structural analysis was done in order to find out the major phenomena of gender perceptions. A number of variables uncover the perception of aspects of policy and gender and barriers that may affect female employees' opportunities for advancement. Using a sample of 30 full-time employees from Company A, the results indicated that position held was significantly different for male and female employees. The results also indicated that neither male nor female employees appeared to notice the apparent perceptions apparently as a glass ceiling within their company and the Implications discussed and recommendations provided. With reference to the Empirical research, this paper increases the knowledge about women’s career development and provides recommendations how to deal with it. It is also expected that this thesis will be helpful to all women who are in the labour market for their career development and advancement.

The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. Even so, it is unclear whether or not the branding of flash mobs supports or frustrates this pursuit. Therefore, the goal of this thesis is to help marketers understand the potential impact that branded flash mobs may have on consumer behaviour and brand relationships. Since these interactions are complex we need to observe the convoluted whole from untangled vantage points. Marketing scholars and researchers must then attempt to understand the latent opportunities and unsuspecting dangers when branding a flash mob. Toward answering this end, four distinct research studies were used to examine the phenomenon from four different perspectives. The aim of the first paper is twofold. First, it deductively seeks to understand how to categorize branded flash mobs within the marketing literature through an historical and cultural analysis of the phenomenon. Exploratory in nature, this study then employs a mixed methods approach to understand how marketers are currently using flash mobs, and more importantly, if branded flash mobs are an effective tool of communication and persuasion. In the second paper, a field experiment was conducted to assess the impact of a branded flash mob on consumers’ emotions, consumer experience and connectedness in a public market. Qualitative interviews were used to capture the data. Shifting perspectives, the third paper seeks to understand why some branded flash mobs fail to ‘go viral’. Using of a number of focus groups, participants were asked to watch several branded flash mob videos and discuss their willingness to share them online (e.g., email, Facebook, or Twitter). Toward a better understanding of the impact of branded flash mobs on brand equity, the final paper evaluates viewers’ attitude toward the ad. Using netnographic techniques (Kozinets, 2002) 2,882 YouTube comments from three virally successful branded flash mobs ads were examined to understand how branded flash mobs affect brand equity. Responses grouped into one of four archetypical attitudes, each of which has a distinct impact on brand equity. Motivated by the potential for widespread exposure at a relatively low cost, marketers continue to produce branded flash mobs. Sometimes they are fresh and creative, while at others they are out of tune with the spirit of the phenomenon. This thesis uncovers the impact of these efforts on consumer behaviour and brand equity, and concludes with a guide for managers to consider when planning their next branded flash mob. An acknowledgement of the limitations and an outline for directions of future research are also presented.

QC 20140521

El crecimiento del sector cosméticos y del retail en el Perú, han ocasionado el ingreso de nuevas marcas mediante tiendas especializadas, por lo cual crear experiencia de marca es un punto clave para diferenciarse de la competencia. En consecuencia, se seleccionó la marca MAC Cosmetics por ser líder mundial en el sector de cosméticos, su influencia de marca y el profesionalismo de su personal en el punto de venta. En esta investigación, se busca validar cuatro hipótesis: la relación entre las variables “Experiencia de marca” y “Comportamiento del consumidor”. Así como la relación entre “Experiencia de marca” y cada una de las dimensiones del comportamiento del consumidor como: Comunicación boca a boca, intención de compra continua y disposición a pagar más. Para ello, se aplicó la siguiente estructura de investigación: en primer lugar, se realizó una investigación cualitativa a través de 3 entrevistas en profundidad, con la finalidad de conocer más sobre el sector de cosméticos, sobre la marca y el comportamiento del consumidor; en segundo lugar, una investigación cuantitativa correlacional a través de una encuesta a 215 personas, tanto hombres como mujeres entre los 18 y 45 años de edad, que realizaron al menos una compra durante el último año en la MAC Store de Real Plaza Salaverry. Los resultados confirmaron que si hay relación entre las variables de las hipótesis mencionadas anteriormente y el beneficio que genera crear una buena experiencia de marca en la tienda de MAC Cosmetics
The growth of the cosmetic industry and retail in Peru has caused the entry of new brands through specialized stores. Therefore, creating brand experience is a key point in order to differentiate from the competition. In consequence, we chose MAC Cosmetics brand for being a world leader in the cosmetics industry, for its brand influence and for its employees’ professionalism in their point of sale. In this research, it seek to validate four hypotheses like the relationship between “Brand experience” and “Consumer behavior”. As well as the relationship between “Brand experience” and each of the consumer behavior dimensions, such as mouth-to-mouth communication, ongoing purchasing intention and willingness to pay more. To accomplish this, we applied the following research structure: Firstly, we used a qualitative research through three-in-depth interviews in order to learn more about the cosmetic industry, the brand and the consumer behavior. Secondly, the quantitative analysis was a correlational research through a survey for 215 people, both men and women between the range of 18 to 45 years old, who had made at least one purchase during the last year in The Real Plaza Salaverry MAC Store. The results have shown that there exists a relationship between the above-mentioned variables of the hypotheses and the benefit that a good brand experience delivers in a MAC Cosmetics store.
Tesis

1 Annotation This work tries to tackle concept of history of knowledge and possibilities of its application for study of history of military historiography. With the use of this concept, the work will analyse processes of organisation, creations and spread of military historiography in interwar Czechoslovakia. It tries to come to terms with historiographical definition of military history but also its contextualisation considering history of knowledge and sociocultural factors describing the relationship of warfare and society. The work attempts it on the example of main, institutional centres of knowledge management of military history in first Czechoslovak republic. 2

This dissertation deals with the history of military chaplaincy in the space of the historic Czech lands. It mainly focuses interwar period of the independent Czechoslovak Republic. The first part of this work deals with the history of activities of military clergymen until the time of founding of the First Republic and briefly passes through a period of many centuries. Then it informs about founding of Czechoslovak Army after year 1918. It notes especially the receipt and development of military chaplaincy until the reorganization of the armed forces in the thirties. Also, it informs about the development in a stable chaplaincy and about its general organization, both in peacetime and in time of the state of emergency. The next section informs about the activities of chaplains in different specific environments. The most comprehensive fifth chapter is dedicated to the life stories of individual chaplains. The consequential part shows life and work of the last chief of military chaplains General Jaroslav Janák. These biographies are key resources for understanding the real duty life of catholic military priests. This dissertation is primarily compiled on the bases of archive resources.

The thesis deals with developement of competences and influence of the General In-spection in the formative period of the Czechoslovak Army (1918-1924). First part is dedi-cated to the definition of the term inspection in the European military and focuses on inspec-torates as central supervisory authorities. A concise historical excursion maps their presence in the European military and gives two examples - the Prussian-German and the Habsburg Army General Inspection. The second part follows development of the military inspection in the Czech Legion in Russia. There are two inspectorates dealt as to their competences, their position to military administration and their share on formation of the Czech Legion. The third main part of the thesis is about creation and development of the General Inspection in the Czechoslovakia. It focuses on development of the supreme military authorities, their relations and competences and emphasizes the Josef Scheiner`s position as the Highest Ad-ministrator of The Czechoslovak Army. The following topic reveals the military-political situation, which initiated creation of the General Inspection. Josef Scheiner and then Josef Svatopluk Machar became chiefs of this institution. The conclusion of this part is dedicated to the description of its competences, position, influence...

The principles of neurosurgical and neurointensive care liquorology We observed the development of the cerebrospinal fluid (CSF) patterns in 120 patients after bleeding in the CNS (central nervous system). We used our original cytological- energetic principle to investigate 1453 samples of the CSF from these patients. The principal aim of our investigation is the detection of immunocompetitive cells in the CSF and the specification of their activation via the coefficient of energy balance (KEB). Furthermore we evaluated the numbers of erythrocytes and leucocytes in the CSF and also the catalytic activities of the aspartate aminotranspherase (AST) in the CSF as biomarkers of structural disorder of the CNS. Our goal was to evaluate a three week long development of the CSF patterns to gain more accurate information for a more effective therapy and for a better prediction of further clinical development of these patients. We confirmed that following biomarkers were unfavourable for the development of the CSF compartment and probably the CNS as a whole: higher extent of bleeding in the CNS; higher frequency of the neutrophile granulocytes in the CSF compartment; higher extent of anaerobic metabolism in the CSF compartment; higher level of the catalytic activity of the AST in the CSF; higher age...

The dissertation introducec individual tools of marketing communication in the energy company E.ON. According to research MAC/BRAND, diskussions with the company managers and own consideration was solved the efficiency of individual tools and potential improvement suggestions.

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Marketers desire to utilise electronic word of mouth (eWOM) marketing on social media sites. However, not all online content generated by marketers has the same effect on consumers; some of them are effective while others are not. This paper aims to examine different characteristics of marketer-generated content (MGC) that of which one lead users to eWOM. Twitter was chosen as one of the leading social media sites and a content analysis approach was employed to identify the common characteristics of retweeted and favourited tweets. 2,780 tweets from six companies (Booking, Hostelworld, Hotels, Lastminute, Laterooms and Priceline) operating in the tourism sector are analysed. Results indicate that the posts which contain pictures, hyperlinks, product or service information, direct answers to customers and brand centrality are more likely to be retweeted and favourited by users. The findings present the main eWOM drivers for MGC in social media.