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Fry, Timothy Richard Leighton. "On the use of some Burr family distributions in econometrics." Thesis, University of Manchester, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.328288.
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Chang, Wencheng Joseph. "Accessibility and Perceived Entitativity as Moderators of Family Brand Evaluations." Thesis, University of Manchester, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.508909.
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Ramdharie, Priscilla, and Derk Brinxma. "A family business brand image: Associations affecting consumers’ buying behavior : A study on family business Dafgård, frozen foods." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18130.
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Family business research is a rapidly growing topic of interest. Nevertheless there has been little research explicitly dedicated to the connection between consumers’ and family businesses. This paper gives insight about the influence of the family business brand image and consumers’ purchase intentions. Hereby it was taken into consideration that low-involvement and product knowledge can influence this path. This was done by a combination of qualitative and quantitative approaches. The findings showed that consumers associate family business with high quality, passion, heritage, traditions, small companies and craftsmanship. In general these associations do not influence consumers buying behavior. However, specific target groups showed different results. Implications focus on using the family business as a secondary brand image and family businesses should deal with caution when using their origin as a primary brand image.
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Benson, Ernest Alan. "Brand new life a Christian curriculum for building lives after domestic abuse /." Theological Research Exchange Network (TREN), 2002. http://www.tren.com.
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Arnold, Harry C. "Product Placement during the Family-Viewing Hour." Digital Commons @ East Tennessee State University, 2006. https://dc.etsu.edu/etd/2238.
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The so-called family-viewing hour, the eight to nine o’clock hour of prime time, is one of the most watched hours of television by both adults and children. Advertisers, of course, favor shows that draw large audiences so their product presentations or commercials are witnessed by masses of people. Now, because of videocassette recorders and other similar control devices, viewers are eliminating commercials from their viewing experience1 and advertisers are clamoring for new ways to get their products into the mind of the consumer.2 To counteract this commercial avoidance by consumers, advertisers are embedding products within television programming thereby hindering the viewer’s ability to eliminate commercials or product promotions. The result is that products that are normally not viewed become part of the viewing experience. This study revealed that the family-viewing hour is laden with product placements that include a variety of different types of products and brands.
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Sandell, Ludvig. "Henry Poole & Co. : How a 200-year old bespoke tailor have managed to stay modern." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12839.
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Background: During the last decade or so the century old bespoke tailors on Savile Row have become the epitome of luxury brands as far as menswear is concerned. At the same time, the different establishments on Savile Row have started to modernise themselves through various means to better fit into today’s fast paced retail-market. Aims of the research: The purpose of this research is to discover what factors have played part in keeping the founders of Savile Row, Henry Poole & Co., modern and relevant throughout the years. Methods: This research was conducted as a qualitative single case, case study. The data was gathered through semi-structured interviews with upper management and other available published sources and then analysed with the help of former research in relevant areas. Results: It was found that the brand of Henry Poole & Co. stayed true to their origins as a bespoke tailor and that modernising is something that has not been forced upon the company and brand but should more be seen as a continuous process where each new generation bring something new to the company. The company had adapted modern ways of communication such as social media and a responsive website and also incorporated step down line extensions, where they sell ready-to-wear and made-to-measure garments in China and Japan. This is a way to develop their brand into other segments but they still kept their original brand vision intact as being a pure bespoke tailor located on Savile Row and kept their different business operations on a distance. Contributions: This thesis has opened up doors to an area that has not had much interest from the academic world. It hopefully gives way for new research ideas, but it has also highlighted management tools and best practices that has contributed to the success of a more than two century old company.
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Ekman, Matilda, and Julia Stridsberg. "How Family Businesses’ Unique Factors can be used when Amplifying their Employer Brand through Social Media : A Qualitative Study of Small – Medium Sized Family Businesses and how a Strong Employer Brand Encourage Job Applicants." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39563.
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Kirchmaier, Bettina Carmen [Verfasser], and Thomas [Akademischer Betreuer] Brand. "Characterization of the Popeye domain containing gene family in zebrafish / Bettina Carmen Kirchmaier. Betreuer: Thomas Brand." Würzburg : Universitätsbibliothek der Universität Würzburg, 2011. http://d-nb.info/1014316545/34.
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Rasmussen, Kirsten. "Brand Activism and Gender: Nike as a Case Study." BYU ScholarsArchive, 2021. https://scholarsarchive.byu.edu/etd/9007.
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Nike is a prominent company that engages in brand activism, a marketing approach wherein they brand themselves as socially progressive by adopting public stances on controversial social issues. Because Nike resides at the intersection of media and sports, both of which are institutions that gender plays an important role in, an exploration of how Nike constructs gender in its commercials may illuminate the authenticity of its brand activism and progressive politics. Through a content analysis of 131 commercials released by Nike in the past decade, I explore whether their reputation as a socially progressive company extends to genuinely diverse and inclusive portrayals of gender in their commercials, or if they instead continue to rely on gender stereotypes. My results indicate that Nike commercials continue to treat sports as a predominantly masculine realm in which male athletes compete, therefore marginalizing athletes who are female or who do not display traditional masculine qualities. I also find that the bulk of athletes portrayed by Nike are those that adhere to gender stereotypes, indicating that Nike chooses to reinforce hegemonic masculine ideals rather than being genuinely inclusive and progressive in regard to gender.
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Hardy, Jane P. "An Exploratory Field Study of Adolescent Consumer Behavior: The Family Purchasing Agent." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc331907/.
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An exploratory field study was conducted to examine internal and external factors that influence adolescents' consumer behavior when serving as the family purchasing agents. Demographic, lifestyle, and marketing activities were examined to determine the influences that affect whether the adolescent will purchase the preferred family brands or other brands.
Participating adolescents were sent by their parents to the grocery store on two separate occasions to purchase four preselected grocery items. The brands purchased were recorded and compared to the preferred brand names provided by the parents.
While no statistical significance was found, occasional trends were observed. The analysis indicated that adolescents who experience a pluralistic family communication style will purchase products other than the preferred household brands. Adolescents who are exposed to television and radio tend to deviate more from the preferred family brands more often than do adolescents with less media exposure.
Adolescents who work are more likely to go to the grocery store more often for their families than do nonworking adolescents. Also, adolescents seem to possess a price sensitivity to both high and low-involvement grocery items.
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Schubert, Maxi. "Modular design for a product family ofaesthetic medical laser devices." Thesis, KTH, Maskinkonstruktion (Inst.), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-226145.
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This thesis covers a product development process carried out at the company “Asclepion Laser Technologies” for a product family of aesthetic medical laser devices. Due to different dimensions and dates of origin, an obvious divergence in the appearance of the present products within the product family had emerged in the company. Since the recognition value of a brand is greatly influenced by its product design the company aspired the development of a uniform design for the whole product family. For this purpose, the objective of this thesis was the development of a new housing design. A modular design was pursued, to make it applicable for different devices of the same product family. Building multiple devices from the same housing modules reduces the overall production costs by decreasing tooling costs and decreasing the diversity of parts from suppliers. With the use of thermoforming as the predetermined production method, the production costs are kept low in addition. During the master thesis project, the whole product development process was executed. The present thesis describes the development process in its four different phases, beginning with the pre-studies over ideation, concept development till the development of a final product ready for production. The implementation of suitable methods and tools in this design process, like observational studies and morphological idea generation, is outlined. In collaboration with a thermoform specialist a CAD-model, ready for production, was delivered. After a revision of the developed product design by a commercial design company the design has been immediately transferred into serial production.Denna uppsats beskriver den produktutvecklingsprocess som genomförts i samarbete med “Asclepion Laser Technologies” i syfte att ta fram ett gemensamt formspråk för en produktfamilj av medicinska lasrar. Eftersom att dessa produkter varierar i storlek såväl som utvecklingsår fanns stora skillnader i deras respektive formspråk. Eftersom att formspråk och design är viktiga för varumärkets identitet så eftersträvade företaget att införa ett gemensamt formspråk för sina produkter. Examensarbetets syfte var sålunda att ta fram en design för nya kåpor. För att göra designen applicerbar över hela produktfamiljen så eftersträvades ett modulärt system. Genom att nyttja samma kåpor till flera produkter kan dessutom produktionskostnad, verktygskostnad och antal underleverantörer sänkas. Varmforming som preliminär tillverkningsmetod bidrar även det till en låg produktionskostnad. Arbetet omfattade hela produktutvecklingsprocessen i fyra steg, med förstudie, idégenerering, konceptutveckling och produktionsklart koncept. Användandet av metoder och verktyg för utvecklingsprocessen, såsom observationsstudier morfologisk idégenerering, beskrivs övergripande. I samarbete med en varmformningsspecialist levererades en produktionsklar CAD-modell. Efter att ha reviderats av ett kommersiellt designföretag har den framtagna designen satts i serieproduktion.
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Brandt, Stephanie [Verfasser]. "Identification of early childhood and family factors associated with cardiovascular risk factors in pre-pubertal age / Stephanie Brandt." Ulm : Universität Ulm. Medizinische Fakultät, 2012. http://d-nb.info/102929593X/34.
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Duranton, Jeanne, and Laurent Sery Emilie Theau. "Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49953.
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Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. While the literature in branding is extensive, the link between wine family firms and their cultural heritage in the branding and the brand identity is poorly tackled. Given the wine history in a country like France, cultural heritage is a key point and its effect on wineries is a subject that deserve further research.Purpose: The purpose of this paper is to explore the branding of wine family firms. The focus is set on exploring how and why family wineries are using their cultural heritage in branding, and how it affects the brand identity of wineries. By explaining the use of cultural heritage, we wish to understand the reason of the success in turning their personal background into the main asset of their branding strategy.Method: This research is qualitative and based on an interpretivist paradigm. Research method is following the Grounded Theory approach. Primary data are collected via open-ended interviews and all participants are family wineries with significant business seniority in Burgundy, France, as well as wine experts.Conclusion: The results show that family wineries use cultural heritage within their branding for three reasons: (1) Terroir gives the components of the product and directly influence the product positioning, (2) Customers behaviour and expectations is influenced by winery cultural heritage, (3) Industry requires higher reputation and singularity, brought by innovation and tradition. The leverage of their cultural heritage in branding and its outcomes on brand identity is done though (4) Storytelling of wineries cultural heritage which plays on the pleasure, emotional and cultural aspect of wine.
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Queair, Edward C. "Children of the U.S. Military and Identity: A Narrative Inquiry into the "Brat" Experience." Antioch University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=antioch152935050794055.
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Eberts, Carolyn. "The Sanger Brand: The Relationship of Margaret Sanger and the Pre-War Japanese Birth Control Movement." Bowling Green, Ohio : Bowling Green State University, 2010. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1268832853.
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Kuo, Ya-Hui. "The Retailer Brand Personality - Behavioral Outcomes Framework: Applications to Identity and Social Identity Theories." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/613397.
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This research aims to examine a framework to test the relationships between consumers' perceptions of a retailer's brand personality and outcome variables (i.e., positive word-of-mouth about and patronage intention toward the retailer) by applying identity and social identity theories to reveal possible factors influencing these relationships in both department and discount retailer image formats. This research hypothesized that retailer brand personality should influence consumers' behavioral outcomes through private and public forms of self-congruity. The more positive the perception of a retailer's brand personality, the higher the private and public self-congruities with the brand personality. In addition, considering the unique, tangible nature of a store's environment, this research suggested that retailer brand identity (RBI), a consumer's perception of oneness with a retailer brand, should play an important role in the retailer brand personality-behavioral outcomes framework by mediating the influences of both private and public self-congruities on various behavioral outcomes. Moreover, the relationships among two forms of self-congruity and perceived RBI should be moderated by the shopping conspicuousness situation (i.e., whether co-shopping with important others or alone and whether shopping in an environment in which one is visible to important others or is relatively secluded) and consumer shopping involvement (i.e., whether consumers see shopping as an important and self-relevant activity). To test the study's hypotheses, data were collected from a sample of 616 general consumers via a self-administered questionnaire provided through the website of an online survey research firm. This research used a 2 (retailer image format) X 2 (shopping situation conspicuousness) between-subjects quasi-experimental design in which subjects were randomly assigned to one of the four treatment groups who read a scenario that provided a description of a retailer image format of either a hypothetical department (n = 311) or discount store (n = 305) and a description that manipulated the shopping situation as being either high (n = 303) or low (n = 313) in shopping conspicuousness. Results revealed that the retailer brand personality scale, adapted from BPS, a brand personality scale developed by Aaker (1997) and other scales specifically used to measure retailer brand personality (Dardin & Babin, 1994; d'Astous & Lévesque, 2003; Helgeson & Supphellen, 2004) comprised two positive dimensions (i.e., Modish and Genuine) and one negative dimension (Inactive). Each dimension influenced the behavioral outcomes of Word-of-Mouth and Patronage Intention differently. Perceived Genuineness was the most influential dimension among the three, exerting direct and indirect influences through increasing Private and Public Self-congruities and overall RBI on both WOM and Patronage Intention. However, Modish had only a direct negative effect on Patronage Intentions whereas Inactive had indirect effects on both behavioral outcomes through a combined (direct and indirect) negative effect on overall RBI. This research also revealed that overall RBI, driven by its affective and evaluative dimensions, fully mediated the influences of Private and Public Self-congruities on behavioral outcomes, suggesting overall RBI as an important factor in the retailer brand personality-behavioral outcomes framework. Moreover, the relationship between Public Self-congruity and overall RBI was found to be stronger in the high Shopping Conspicuousness Situation whereas the relationship between Private Self-congruity and overall RBI was found to be stronger in the department store image format. The moderating role of Consumer Shopping Involvement on the relationships among self-congruities and overall RBI was not significant. Theoretical and managerial implications of these findings and limitations of the study are provided.
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Billon, Dominique. "La marque Apple comme ressource dans la construction de l'identité familiale : une approche auto-ethnographique." Thesis, Normandie, 2017. http://www.theses.fr/2017NORMR015.
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La recherche se situe dans le courant de la Consumer Culture Theory dans la lignée de travaux récents visant à comprendre les relations collectives à une marque. La marque n’est plus pensée comme une « chose » fabriquée exclusivement par l’entreprise, mais comme un processus dans lequel sont impliqués de multiples acteurs échappant souvent au contrôle de l’entreprise. La thèse investigue comment la marque s’insère et est insérée dans les réseaux de relations, les pratiques et les représentations des consommateurs au sein de leur famille sur trois générations. La méthodologie est basée sur l’auto-ethnographie, une méthode rarement utilisée dans la recherche sur la marque. Le dispositif déployé permet une compréhension fine des interactions et stratégies des personnes, grâce à la prise en compte du temps long (trente ans) et à la multivocalité. La thèse étend le concept de « cultural branding » au niveau de la famille, en introduisant le concept de « réseau familial de marque » qui rend compte de la façon dont familles et marques s’imbriquent dans notre société. En décrivant une réalité différente des principes de gestion de la marque dans lesquels l’entreprise est supposée influencer un consommateur isolé, la thèse renouvelle les approches conventionnelles de la relation marque-consommateur et complète les approches communautaires de la marqueThis thesis is situated in the research stream called Consumer Culture Theory (CCT), in line with recent research trying to understand the collective relationships to a brand. The brand is no more understood as a “thing” created by a company (brand as a name), but as a process (branding as a verb) in which many participants play different roles, frequently outside the control of the company. The thesis investigates how the brand becomes embedded in the networks of relationships, practices and discourses within a family through three generations. The methodology is based on an autoethnography, a method rarely used in consumer and branding research. This approach enables a deep understanding of the interactions and strategies of people, taking a long-term perspective (thirty years) and considering the multivocality. This thesis is an extension of cultural branding at the family level, by introducing the concept of « brand family network », which reports how families and brands are embedded in our society. The thesis describes a reality different from the traditional principles of brand management, based on the idea that the company is supposed to influence a single consumer. By doing so, it extends the understanding of consumer-brand relationships, and complement the approach of the brand communities
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SPADIN, ANA CAROLINA RODRIGUES. "AS MARCAS E O CONSUMIDOR: Um estudo dos discursos da publicidade na perspectiva da modificação dos estereótipos na representação da família.The." Universidade Metodista de Sao Paulo, 2016. http://tede.metodista.br/jspui/handle/tede/1544.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
The roles of men and women in contemporary society have been restructured, as well as the very notion of familiar structures. Some brands are aware of these changes and in the marketing context, it is evident that consumers are diverse, with new demands and expectations for recognition of this diversity. This bibliographical study discusses the change of approach in the family representation, demonstrating its mutations roles in advertising, this seen as a socio-cultural product. Therefore a qualitative research subsidized by the French line of discourse analysis will be established. First, the qualitative study is developed from a bibliographic and documentary approach and an empirical part of discourse analysis of advertising campaigns in recent years, selected from its focus on contemporary representations family of brands that treat naturally and accept these transitions, searching them through the analysis of multiple cases of intentional samples advances when it comes to family models, elements that deviate Family conservative representation. It has been shown that there is a tendency of some brands strengthen what is the public who wish to achieve through their discursive constructions that point to the recognition of reconstituted families, for adoption and for the gay and single parenthood, or to confirm the existence the various types of family.
Os papeis de homens e mulheres na sociedade contemporânea têm sido reestruturados, assim como a própria noção das estruturas familiares se renova. Algumas marcas estão atentas a essas mudanças e, no contexto mercadológico, fica evidente que os consumidores são diversos, com novas demandas e expectativas pelo reconhecimento dessa diversidade. Esta dissertação discute a mudança de abordagem na representação da família, demonstrando suas mutações de papeis na publicidade, esta vista como um produto sociocultural. Para tanto foi desenvolvida uma pesquisa qualitativa subsidiada pela análise de discurso de linha francesa. Primeiramente, o estudo qualitativo se desenvolve a partir de uma abordagem bibliográfica e documental e uma parte empírica de análise de discurso de campanhas publicitárias dos últimos anos, selecionadas a partir de seu foco nas representações familiares contemporâneas, de marcas que as tratem com naturalidade e demonstrem aceitar essas transições, buscando-as através da análise de casos múltiplos de amostras intencionais os avanços quando se trata dos modelos familiares, elementos que se desviam de representação conservadora da família. Demonstrou-se que há uma tendência de algumas marcas reforçarem qual é o público que desejam atingir através de suas construções discursivas que apontam para o reconhecimento das famílias reconstituídas, para a adoção e para a homo e monoparentalidade, ou seja, para a confirmação da existência dos variados tipos de família.
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Hsieh, Yung-Yi, and 謝咏邑. "The Relationship between Brand Value and Firm Performance-Comparison between Family Firms and Non-Family Firms." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/s5t8ux.
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碩士東海大學
會計學系
101
In the past, cost control as competitive advantage of IT industry of Taiwan. But in recent years, face of China, India, Brazil, Russia and other emerging countries and Southeast Asian countries, the rise of price competition, making Taiwaness IT industry profits greatly reduced, if companies want to survive in the challenges of globalization, they would need to get into high value-added brands to develop. But the brand is not a short-term investment, it is essential to invest a lot of money and time to operating. We want to know what the deferent between Family firms operating and Non-Family firms operating? In this study, we use Least squares(OLS) explore years of the 2007-2011 Taiwan's electronics industry to research the relation of brand and firm performance in Taiwan's family firms and non-family firms. The empirical show that brand value on firm performance has a significant positive effect, which means that if the company efforts to brand management, then the firm performance will be better. In the family firm's and non-family firm's company brand value and performance moderate the effect of non-family firm's brand value on firm performance has a significant positive effect, while the family firm's brand value on firm performance has a positive incremental effect. In addition to further using wald test to compare family firm's and non-family firm's brand value and firm performance, which shows the non-family firm's brand value influence firm performance higher than family firms.
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LIAN-SI, SYUN, and 孫蓮禧. "Traditional family business reorganization and brand building Bedding to Austin." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/77857874583616580754.
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碩士逢甲大學
經營管理碩士在職專班
101
The 2007 white paper on small and medium enterprises indicates that traditional industry had been created the economic miracle in Taiwan. In 1980s to 1990s, the revolution in information and internet had driven the global industries, rebuilt the world economy and promoted the traditional industries toward brand marketing oriented. The competitive advantage of family business will be disappear and the life cycle of organiztion will be shorter over times. As mentioned previously, this study researched different family business under different industries in different life cycle. In order to survive well in the rapidly changing and very competitive operating environment, family business should put emphasis on continous renovation. The purpose of this study is to explore whether the restructure of family firms has impacts on the process of brands building. This study also discuss the development and growth of family business in traditional industries. Moreover, this study examines how to rebuild the brand under the growth and development of family firms. This study chose the “Bedding” and “Austin” as study objects. In order to realize the issue, this study is conducted by means of questionnaires, interview on the management and salesman to collect the information. The results of this study indicated that the governance structure of traditional family business is family heredity. Therefore, the effective way to create and enlarge business scale is breaking the traditional style by hiring the professional manager to manage the business. Keywords: Traditional industries, Fmily business, Organiztion growth, Band building
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Sheu, Joe-chyi, and 許哲齊. "Brand strategy of chain convenience stores... a case study of Family Mart." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/31561876409151283789.
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碩士東吳大學
企業管理學系
93
Abstract Up until the end of 2004, the number of chain convenience stores in Taiwan has exceeded 8100. In terms of density, Taiwan also surpasses Japan, becoming the number one in the world. With that being said, every 3,000 people (or less) share one convenience store in Taiwan. The competition of the convenience store business is the strongest than ever. After the battles of all the years, only top players survive and yet these large chain stores no longer deal with the competitions from the competitors, but the customers themselves, which seems to be ever changing. As the products and services provided by each chain converge, brand has become the key factor, second to location, to the market share and consumer bias. “Brand” has long the magic power in marketing. Building a brand inside the consumers’ mind is now the primary subject that each company has to pay attention. There are a lot of researches on convenience stores in the past, of which most of them focused on specific selling strategies. There is not yet a research that concentrates on building a brand. This research studies the process of building a brand and the corresponding brand strategy, through the case of Family Mart. It is found that: (1) Novelty, variety, and speed are the backbone of branding in the chain convenience stores. (2) Brand differentiation lies in the differentiation of products sold in the chain convenience stores. (3) Family Mart which already has its brand should continue to grow the business based on the existing branding image. This research also make suggestion about the strategy of future brand developing for this studied company and point out some possible direction for following study.
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Ta, Lan Hung, and 藍鴻達. "The Brand Effect of Fund Family on Investor's Selection of Mutual Funds." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/40601534075227065902.
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碩士大葉大學
管理學院碩士在職專班
103
To investigate the behavior of return on investment (ROI) on domestic equity mutual funds, the study presents its effects upon the capital market flow of funds. The samples were obtained from monthly open-ended equity mutual funds between January 2008 and December 2013 by different mutual fund management companies’ publications. Data were analyzed with regression models, the crucially empirical results are summarized as follows: It was confirmed from empirical research that investors subscription funds based on the great benefit ROI of funds, including the same family of funds. In addition, a favorable correlation was observed between great benefit ROI of family funds and subscription /redemption amount, indicating the investors traded in those funds more frequently. By contrast, the overall subscription amount is greater than the redemption amount from the capital market flow of funds, and therefore investors are still willing to put their money into great benefit ROI of funds, including the same family of funds.
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Jia-yan, Wu, and 吳佳諺. "Impact of Family Brand Entitativity on Marketing Mix: An Empirical Study of Taiwan’s Automotive Industry." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/04029493795577532472.
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碩士聖約翰科技大學
企業管理系碩士班
99
In the wave of globalization, national boundaries blur, causing Taiwan’s automotive industry to face fierce competition. As automobile manufacturing technology and product technology have matured, competition among car manufacturers is transferring from a technical war to a brand war. Taiwan's manufacturers in defending against the entry of foreign brands have introduced their own brands, making the brand strategy with the use of a marketing mix a key factor. Past research indicates that consumers will adopt a different information processing mode when facing different levels of perceived entitativity of family brands, and businesses using a marketing mix should consider this difference in consumer information processing mode. Therefore, this study focuses on discussing the relationships between the perceived entitativity of a family brand and its marketing mix, understanding how the entitativity of a family brand impacts its marketing mix, and making recommendations accordingly. This study includes two stages of analysis. In the first stage, we use the sociological concept of perceived entitativity as a measure to differentiate the car brands. It is done with cluster analysis on collected questionnaire data. In the second stage, we collect and collate existing automotive industry data on product, price, place and promotion, and make comparison with the cluster results. The results show that Taiwan's automotive family brands do have significant differences in the level of perceived entitativity and different levels of perceived entitativity tend to associate with different marketing mix configurations. Specifically, the relationships between the marketing mix and the perceived entitativity are: 1.The level of its perceived entitativity is negatively related to the variation in product attributes of a family brand. 2.The level of its perceived entitativity is positively related to the variation in product prices of a family brand. 3.The type of distribution channel ranges from a single-channel structure for low level of perceived entitativity to a multi-channel structure for high level of perceived entitativity, whereas the distribution strength is strong at both high and low levels of perceived entitativity and weak in between. 4.The incentives provided by promotion change from being product-related for low level of perceived entitativity to being price-related for high level of perceived entitativity.
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LIN, YU-WEI, and 林煜唯. "Family Business’ Brand, R&D and Firm Age on the Impact of Firm Performance." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/11348441857323710984.
Full textAbstract:
碩士逢甲大學
會計學系
105
Under the globalization of production, due to the rise of “Red Supply Chain” and cheaper labor costs of Southeast Asia, once said that "OEM Kingdom" pride of Taiwan is no longer the aura. In order to improve the performance of enterprises, enterprises to invest in a large number of R&D investment is imperative. OEM and ODM business has been unable to maintain business performance, the recent rise of OBM brand new thinking wave. The family business for Taiwan's most important business type, family business enterprises in the enterprise of higher age, the recent general performance of poor performance. Therefore, this study explores the influence of brand, R&D investment and enterprise age on business performance, and takes the electronics industry of Taiwan from 2011 to 2015 as the research object.
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Castelo-Branco, Hugo Amorim Frazão de. "Famel : a case study on brand revival strategies." Master's thesis, 2016. http://hdl.handle.net/10400.14/20603.
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Famel’s motorcycles have been a part of Portuguese motorized history for over 50 years. Its models are iconic symbols of our culture and way of living. For motorcycle lovers, to hear its noise and see the smoke after it passes by, symbolizes well spent afternoons with friends in town’s coffee shops, countryside strolls and visiting relatives, while growing up. After the announcements of its bankruptcy in 2002, for some, it was the end of an historic cycle, which made Portuguese proud of having a motorized brand they could call their own.
In 2014, Joel Sousa, an automotive engineer, saw the opportunity and value Famel brand had, and acquired the rights of the brand. The thought of having back again a motorized Portuguese brand, and one such as iconic as Famel, filled the imagination of motorized vehicles lovers with expectations and nostalgic feelings. The buzz generated was enormous, as well the positive feedback. Joel responsibilities and expectations were high but he knew what he had to do.
To support a successful brand revival, it was essential, at is early stages, to develop a strategy based on market characteristics and consumer exigencies. For this, the focus of this thesis was to develop the STP (Segmentation, Targeting and Positioning) that will be the foundation for all future strategic decisions.
Results showed that Famel’s brand equity could be crucial for the success of this revitalization, as long it can be supported by a deep market analysis that will help sustain future strategic decisions.As motas Famel fazem parte da história motorizada portuguesa há mais de 50 anos. Os modelos tornaram-se símbolos icónicos da nossa cultura e forma de vida. Para alguns aficionados, ouvir o barulho ou ver o fumo característico que as Famel deixam ao passar, significa tardes bem passadas com amigos no café da aldeia, passeios pelo campo ou visitas a familiares enquanto cresciam. Quando foi anunciado o fim da empresa em 2002, para alguns foi o fim de um ciclo, que nos deixava orgulhosos por ter uma marca que pudéssemos considerar Nossa. Em 2014, Joel Sousa, um engenheiro automóvel, reconheceu a oportunidade e o valor que a Famel tinha e adquiriu os direitos da marca. A prepectiva de voltar a ter uma marca motorizada Portuguesa, ainda por cima, tão icónica com a Famel, encheu a imaginação dos aficionados com expectativas e sentimentos de nostalgia. O burburinho gerado e o feedback positivos foram enormes. As expectativas eram grandes, mas o Joel sabia o que tinha que fazer. Para sustentar uma revitalização da Famel era essencial, numa fase inicial, elaborar uma estratégia que tivesse em conta as características do mercado e do consumidor. Por isso o foco desta dissertação foi desenvolver a segmentação, o consumidor alvo e o posicionamento que vão ser a base para futuras decisões estratégicas. A pesquisa mostra que o valor da marca pode ser um fator determinante para o sucesso da revitalização e de futuras decisões estratégicas desde que suportados pelas informações adquiridas na análise do mercado.
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Guedes, Inês Couceiro da Costa Sousa. "The role of communication of family-based brand identity through website storytelling : evidence from Portuguese wineries." Master's thesis, 2021. http://hdl.handle.net/10400.14/35141.
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This study explores the role of communication present on the websites of family businesses in the wine sector. In that way, this research aims to understand how family businesses communicate their story to the audience and portray the messages related to tradition, heritage, winemaking, among the other aspects. Through the content analysis of the top 100 wine companies’ websites of Portugal, using multiple correspondence analysis through homogeneity analysis by means of alternating least squares (HOMALS) method were founded the main categories used. The findings reveal themes related to the marketing and strategies that companies adopt. Also, in most of the websites, it was notable that there is always a contextualization about the family history.Este estudo explora o papel da comunicação presente nos websites das empresas familiares do setor vitivinícola. Assim, esta pesquisa visa compreender como as empresas familiares comunicam a sua história ao público e como expressam nas suas mensagens os seus ideais relacionados com a tradição, património, vinificação, entre outros aspetos. Através da análise de conteúdo dos sites das 100 maiores empresas vitivinícolas de Portugal, utilizando a análise de correspondência múltipla com base na análise de homogeneidade pelo método dos mínimos quadrados alternados (HOMALS), foram encontradas as principais categorias utilizadas. Os resultados revelam temas relacionados ao marketing e às estratégias que as empresas adotam. Além disso, na maioria dos sites, notou-se que há sempre uma contextualização sobre a história familiar.
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"The relevance of personal and experiential sources of influence on brand equity: Family life-cycle matching as determinant of intergenerational influences." Tulane University, 2005.
Find full textAbstract:
In the 21st century market, characterized by an emphasis on commercial and public sources of information, like globalized media and internet, one could question the relevance of experiential and personal influences (Kotler, 2004) on brand equity. In order to contribute to this answer, this study builds on the conclusions of two previous papers: Moore Wilkie & Lutz' (2002), who found strong intergenerational influences (IG) on the transfer of brand equity from mothers to daughters at the category and brand equity levels; and Childers and Rao's (1992), who studied IG from a cross-cultural perspective in the US and Thailand. This research was conducted in Mexico, a collectivistic/high power distance/high uncertainty avoidance society (Hofstede, 2001), considering it as a symbol of a group of 22 countries sharing these cultural dimensions. By researching IG effects between mothers and their sons/daughters in a time span of approximately 14 years, this study diverges from previous literature by demonstrating that match in family life-cycle (between mothers and married daughters), may be a stronger determinant of IG prevalence than the amount of elapsed time living separately. Diverging from Childers and Rao's conclusions for Thailand, the results indicate that even in collectivistic/high power distance/high uncertainty avoidance societies, when young adults live away from home, IG is lower for publicly than for privately used products, suggesting the presence of peers' influence. Finally, no significant differences were found between mothers' real brand preferences and sons/daughters' memory of their mothers' brand preferences; a result that may be associated with the cultural characteristics of the Mexicans. This study revealed that personal and experiential sources in the 21st century, particularly IG continue to be relevant in the creation of brand equityacase@tulane.edu
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"The Effect of the Rise in Tensions between North Korea and South Korea: American Children Living on American Military Instillations in South Korea." Master's thesis, 2012. http://hdl.handle.net/2286/R.I.14663.
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abstract: American families have been coming to South Korea accompanying active duty service members or Embassy employees since before the Korean War. While their numbers were originally smaller, they continue to increase as South Korean assignments undergo "tour normalization", a transition from a location intended for service members to come alone for one year to a location where service members come accompanied by their family and stay for longer periods of times. The U.S. maintains a large presence in South Korea as a deterrence against possible threats from North Korea. Despite establishment of an armistice at the conclusion of the Korean War, a constant state of potential threat was created. This paper will examine what affect the recent rise in tension between North Korea and South Korea has on the American children living in South Korea with their active duty service member parent(s).Dissertation/Thesis
M.A. Social and Philosophical Foundations of Education 2012
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Hwang, Ten-Chu, and 黃天賜. "The Consumer Characteristics and Brand Popularity and Marketing Strategy Research of Chain Convenience Stores in Taiwan (Case Study – 7-ELEVEN and Family Mart)." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/we7uc7.
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碩士國立臺北大學
企業管理學系碩士在職專班
102
ABSTRACT DISTRUTION NEWS 790th Edition announced in March 2014 that the four major convenience store chains’ operating systems have total 10,022 stores operated at the end of March 2014 in Taiwan. It includes 7-ELEVEN 4,943 stores, Family Mart 2,898 stores, Hi-Life 1,301 stores and OK mart 880 stores. It implies there is a convenience store for less than every 2,500 people so Taiwan is called the world’s first country with the highest density of convenience stores. Department of Statistics, Ministry of Economic Affair announced in March 2014, the annual turnover of convenience store chains in Taiwan is approaching NT$276,100,000,000, and become the leading retailers until seven months. The business patterns of the convenience stores also keep on changing, such as refreshing the store image, serving freshly brewed coffee and a variety of fruit and vegetable salads, increasing digital platforms and other business equipment installation, other commodities combines with ticket pick-up and other services to launch marketing campaigns trend topic frequently. It makes consumers to rely more heavily on convenience stores for not only the food but also the clothing, housing, transportation, education and entertainments. The key point for convenience store to be able to stand out among the highly competitive industry of convenience store chains in Taiwan is to understand the customer’s need and develop the marketing strategy to fulfill customer demand. This case study is based on 7-ELEVEN and Family Mart as examples to conduct the research for the relationship between consuming characteristics, such as shopping attitude, shopping aspect, shopping habits, price awareness, promotion preference, and brand awareness (e.g. brand image and store relationship). According to the final study results, a practical management implication will be concluded and it is expected.
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FENG, YEN-CHEN, and 馮妍蓁. "A Study on Comsumers’ Adoption of Mobile Payment in FamilyMart from the Brand Extension Perspective：My Famipay as a Case Study." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/88538u.
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碩士中華大學
科技管理學系
107
In recent years, as the popularity of mobile devices grows, countries from around the world have been actively exploring opportunities in mobile commerce. In particular, mobile payment has become one emerging focus of development. Although Taiwan’s development is slower compared to other countries, 2015 marked the first year of Taiwan’s mobile payment launch. Banks, telecommunication companies, communication software providers and even convenience stores all introduceded related application software. Currently most consumers in Taiwan still usetraditional methods of payment such as cash, credit card or debit card, However, understanding user attitudes and behavior of digital wallet is important because web-based payments is an emerging issue of e-commerce. MIC survey shows that , 62.3% of mobile payments are made in convenience stores (62.3%)., In October 2017, Family Mart, one of Taiwan's four major convenience stores, collaborated with Cathay United Bank and launch My FamiPay mobile wallets, which allow consumers to pay and collect points with finger swipes. While earlier studies have focused on ease of use, security and compatibility, less attention has been given to understand brand extension of mobile payment. Therefore, this study will focus on understanding the motivation of consumers who use My Famipay, a brand extension of theMy Family brand. This study employed quantitative analysis, with data collected from paper and online questionnaires. The results show thatperceived quality, perceived fit and perception of links to the parent brand all positively motivate consumer adoption of mobile payment; meanwhile improvement of service quality also affect consumer adoption of mobile payment. Through the analysis of this study, I would like to suggest actions that convenience stores can use to improve digital payment.
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Botha, Woudri. "Ideology and myth in South African television : a critical analysis of SABC channel brand identities." Diss., 2011. http://hdl.handle.net/2263/26820.
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This dissertation investigates the brand identities of the South African Broadcasting Corporation television channels SABC1, SABC2 and SABC3 during the first decade of the 2000s (from 2000 to 2009). The study explores the manifestation and dissemination of dominant political ideologies and myths by the SABC television channels and their respective brand identities. It is argued that SABC television channels are structured and organised according to specific brand ideologies that match dominant political ideologies prevalent in South Africa. This is evident from the manner in which these channels have been organised, defined and redefined over the past years, and also from the self-promotional visual imagery shown by the television channels. The visual brand identities of each channel create the elements that make up each channel’s visual vocabulary, and each visual vocabulary in turn contributes to notions of “South Africanness” and definitions of South African identity. The study also explores the main concepts of ideology theory as a critical discursive practice to assist in a better understanding of the power relations in the SABC and its channel brands in particular. Some developments and changes in the SABC brand identities and the organisation of its television channels are studied from a historical perspective and correlated with ideology theory. In order to do this, the study also draws from semiotic theory. The author notes the semiotic quality of a brand and argues that the process of branding, the process of semiosis and the process of the dissemination of political ideologies bear structural resemblance. Basic definitions and key concepts of branding and corporate identity contribute to an enhanced understanding of the visual brand identities of the SABC television channels. An exploration of the elements specific to television channel branding helps to determine the signs, codes and meanings in SABC television channel branding.Dissertation (MA)--University of Pretoria, 2011.
Visual Arts
unrestricted
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Lopes, Maria Carolina Ferreira Marques. "The consumption of beauty products on famale young adults in Portugal. Recommenrations for the brand Lancôme to improve its store trafic." Master's thesis, 2016. http://hdl.handle.net/10362/17403.
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This project aims to explore the Portuguese Beauty and Cosmetics market, and to
discuss the usage and purchase behaviour of young female adults, between 18 and 26
years old. After a market analysis based on secondary data, it evaluates the results of
qualitative and quantitative research based on 9 interviews and 126 online
questionnaires to explore the consumers’ reasoning when choosing products from this
category – fragrances, skin care or make-up – as well as their attitude towards brands,
with a special focus on the premium cosmetics brand Lancôme. Contrary to our
expectations there was no statistically significant positive influence of the online
touchpoints within this age segment’s purchase intention. However, results indicate that
Lancôme is already being perceived by some as young and modern, but is still suffering
the threat of Mass Market brands that are valued by this target, mainly due to a price
sensitivity towards premium beauty brands.
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Girão, Lia Dias Sousa. "(In)consistências na identidade de uma marca corporativa: o caso de um grupo de lojas de retalho." Master's thesis, 2019. http://hdl.handle.net/1822/64574.
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Dissertação de mestrado em Marketing e EstratégiaNo mercado de retalho atual a alta competitividade faz com que as empresas busquem diferenciar-se cada vez mais, desejando fidelizar os consumidores e ter uma performance de vendas sempre melhor no ambiente em que estão inseridas. Uma das principais ferramentas para alcançar essa diferenciação é a construção de uma identidade de marca forte. É a identidade que dá uma direção, um propósito e um significado à marca. Ela norteia as ações empresariais e financeiras, define os objetivos mercadológicos e comunicacionais e transmite, por meio de seus símbolos, um sentido e um conceito. Esta dissertação, de carácter qualitativo e exploratório, tem como propósito descrever como as consistências e inconsistências na identidade de uma marca corporativa, mais especificamente do grupo retalhista Casas Girão, podem influenciar na gestão e no comportamento da empresa. Pretende-se apresentar o conceito de marca e de identidade de marca e o contexto da gestão familiar em que a empresa está inserida e avaliar, por meio de pesquisa exploratória, de que forma a gestão está a ser conduzida com base na identidade corporativa. Para alcançar o objetivo deste trabalho, 12 entrevistas em profundidade foram coletadas com profissionais de três níveis hierárquicos da empresa, além de ter-se contado com dados secundários e observação participante. Em síntese, as conclusões extraídas deste trabalho mostram que, apesar da falta de estruturas formais de construção da identidade da marca, é possível transmitir os valores da identidade da corporação de maneira informal no dia a dia da corporação. Diante disso, a gestão poderia, no entanto, potencializar suas qualidades e evitar diversos atravancos advindos da condução informal de gestão com base na identidade da marca com a formalização dos processos e a busca de aplicá-los nos contextos empresarial e estratégico da empresa.
In today's retail market, the high competitiveness compels companies to seek differentiation for themselves in the aim to retain consumers and have better sales performance in the market they operate. One of the key tools for achieving this differentiation is building a strong brand identity. It is identity that gives direction, purpose and meaning to a brand. It guides business and financial actions, defines marketing and communication objectives, and conveys, through its symbols, a meaning and a concept. This dissertation, classified as qualitative and exploratory, aims to describe how the consistency and inconsistencies in the corporate brand identity, more specifically the retail group Casas Girão, can influence the management and the behavior of the company. It is intended to expose the concept of brand and brand identity and the context of family management in which the company is inserted and to evaluate, through exploratory research, how management is being conducted based on corporate identity. To reach the objective of this work, 12 in-depth interviews were collected with professionals from three hierarchical levels of the company, besides having secondary data and participant observation. In summary, the conclusions drawn from this paper show that, despite the lack of formal structures for building brand identity, it is possible to convey corporate identity values informally in the daily life of the corporation. Given this, management could, however, enhance its qualities and avoid various obstacles arising from the informal management based on brand identity with the formalization of processes and the search to apply them in the executive, financial and strategic contexts of the company.
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Wei-FangHuang and 黃薇芳. "Research of the Relationship among Food Quality, Perceived Value, Brand Image , Customer Satisfaction, and Customer Loyalty: An Empirical Study of Fami Ice Cream." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/9jubfk.
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碩士國立成功大學
高階管理碩士在職專班(EMBA)
103
This study conducted a research on consumers who had consumed Fami soft serve ice cream, a Taiwan FamilyMart’s private-label product. This study explored how customer satisfaction and customer loyalty were correlated and influenced by food quality, perceived value, and brand image, and would provide suggestions for companies to formulate marketing strategies. A questionnaire survey using convenience sampling was conducted on consumers who had consumed Fami soft serve ice cream. The questionnaires were distributed through online channels and hard copies. The distribution period was May 31, 2014 to June 21, 2014, and a total of 715 copies of questionnaires were distributed. The number of valid questionnaire amounted to 622 copies after eliminating invalid ones, with a valid rate of 87%. SPSS was used to conduct quantitative analyses including sample analysis, descriptive statistics analysis, factor analysis, reliability analysis, Pearson correlation analysis, regression analysis, t-test, and analysis of variance. The analysis results indicated that food quality was correlated to and had a positively significant influence on customer satisfaction, and food quality was correlated to and had a partially positively significant influence on customer loyalty. Perceived value and brand image were correlated to and had a positively significant influence on customer satisfaction and loyalty. Customer satisfaction was correlated to and had a positively significant influence on customer loyalty. Moreover, food quality had a greater influence on customer satisfaction and customer loyalty than the other two factors. Subjects with demographical variables including female, married, a highest educational qualification of high school and vocational schools, 25–44 years of age, and a monthly salary of income of 30001–40000 dollars showed the highest identification with Fami soft serve ice cream. Additionally, in hope of improving customer satisfaction and loyalty, this study conducted qualitative interviews based on the quantitative analysis results and proposed the conclusion and nine marketing strategic suggestions.