Relevant bibliographies by topics / Braund

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Braund'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 January 2023

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Journal articles on the topic "Braund"

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Busch, Austin. "Seneca: Oedipus by Susanna Braund." Classical World 110, no. 1 (2016): 153–54. http://dx.doi.org/10.1353/clw.2016.0083.

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Powell, J. "Review. Juvenal: Satires: Book I. SM Braund." Classical Review 47, no. 2 (February 1, 1997): 302–5. http://dx.doi.org/10.1093/cr/47.2.302.

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DAWES, LAURA L. "‘Just a Quack Who Can Cure Cancer’: John Braund, and Regulating Cancer Treatment in New South Wales, Australia." Medical History 57, no. 2 (March 21, 2013): 206–25. http://dx.doi.org/10.1017/mdh.2012.103.

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AbstractIn 1948 the New South Wales government instituted an inquiry into the claims of John Braund – a 78-year-old self-described ‘quack’ – that his secret treatment had cured 317 cancer sufferers. The ‘Braund controversy’, as it became known, was one of Australia’s most prominent cases of medical fraud. This paper examines that controversy and its effects on cancer philanthropy, medical research, and especially on legislation regulating treatment providers up to the present. With the Braund controversy in mind, the New South Wales (NSW) parliament struggled to develop legislation that would protect patients and punish quacks but also allow for serendipitous, unorthodox discoveries. Recent decades saw new elements added to this calculus – allowing a wide-ranging health marketplace, and allowing patients to choose their therapies. This paper argues that the particular body of law legislatures used in regulating cancer treatment and how regulations were framed reflected the changing context of healthcare and illustrates the calculus legislatures have undertaken in regulating the health marketplace, variously factoring in public safety, serendipitous discovery, the authority of orthodox medicine, patient choice, and economic opportunity.
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Silva, Edna C. "Braund, Susanna; Torlone, Zara Martirosova (Ed.). Virgil and his Translators. New York: Oxford University Press, 2018, 544 p." Cadernos de Tradução 41, no. 1 (January 15, 2021): 258–71. http://dx.doi.org/10.5007/2175-7968.2021.e73521.

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Edge, H. L., C. A. Bulman, and S. A. Edwards. "Alternatives to nose-ringing in outdoor sows: the provision of root crops." Proceedings of the British Society of Animal Science 2003 (2003): 37. http://dx.doi.org/10.1017/s1752756200011960.

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Nose rings have been proven to reduce the occurrence of paddock rooting behaviour, however, the practice has been questioned on ethical grounds. The aim of this experiment was to identify a suitable alternative. Previous attempts to reduce paddock damage by dietary means have succeeded in redirecting rooting behaviour (Bornett et al., 2002) or at reducing the overall frequency of paddock rooting behaviour (Braund et al., 1998) but neither succeeded in reducing paddock damage. It is hypothesised that whilst the experiment of Bornett et al. (2002) fulfilled the sow’s desire to forage, and the experiment of Braund et al. (1998) fulfilled the sow’s need to feel satiated; neither fulfilled both criteria simultaneously. In this experiment, both of these needs were considered and it was therefore hypothesised that paddock damage would be reduced.
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Balbo, Andrea. "Seneca, De clementia. Edited with translation and commentary by Susanna Braund." Gnomon 85, no. 3 (2013): 220–26. http://dx.doi.org/10.17104/0017-1417_2013_3_220.

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Ripoll, François. "C.W. Marshall, Latin poetry and its reception: essays for Susanna Braund." Anabases, no. 36 (November 2, 2022): 335–37. http://dx.doi.org/10.4000/anabases.15123.

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Pitts, Lynn F. "Relations between Rome and the German ‘Kings’ on the Middle Danube in the First to Fourth Centuries A.D." Journal of Roman Studies 79 (November 1989): 45–58. http://dx.doi.org/10.2307/301180.

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In recent years the ‘rex sociusque et amicus’ of the Roman Empire—frequently, if mistakenly, called a ‘client king’—has been the subject of much study, notably by D. Braund. Although ostensibly Braund and others are discussing the position and role of these kings on all the Roman frontiers, they concentrate in the main on those in the east. This is perhaps inevitable, since literary and epigraphic evidence abounds for the east, while it is scarce and often ambiguous for the west. Unfortunately direct comparison between east and west is meaningless: conditions which can be seen to apply to Rome's relations with her neighbours in the east cannot always be transferred to the west. Unfortunately direct comparison between east and west is meaningless: conditions which can be seen to apply to Rome's relations with her neighbours in the east cannot always be transferred to the west. In Greece and Asia Minor Rome was dealing with developed societies who could be integrated into a Roman administrative system; in the west, on the other hand, the peoples living beyond the frontiers, and indeed within them, were culturally less well-developed; here Rome had, on the whole, to negotiate with constantly changing tribal chiefs rather than with established monarchies.
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Hopkins, David. "Virgil and his Translators, edited by Susanna Braund and Zara Martirosova Torlone." Translation and Literature 28, no. 2-3 (November 2019): 330–35. http://dx.doi.org/10.3366/tal.2019.0390.

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Connors, Catherine M. "A Companion to Persius and Juvenal by Susanna Braund and Josiah Osgood." Phoenix 67, no. 3-4 (2013): 407–10. http://dx.doi.org/10.1353/phx.2013.0013.

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Dissertations / Theses on the topic "Braund"

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ARAÚJO, Felipe Purcell de. "Avaliação do método semiológico de Braund para o diagnóstico anatômico e etiológico das doenças do sistema nervoso de cães e gatos atendidos no Hospital Veterinário da Universidade Federal Rural de Pernambuco." Universidade Federal Rural de Pernambuco, 2010. http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/5622.

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The nervous system, unlike other body, is divided into parts that have unique anatomical and functional characteristics. Therefore, locating a lesion within the different areas of this system can be a challenge for the clinician. However, this task is simplified by applying the method of neurological syndromes. Using this method, aimed at evaluating the results of the implementation and effectiveness of the location of the lesions and the etiologic diagnosis of diseases of the nervous system of dogs and cats presenting neurological symptoms. Furthermore, we aimed at verifying the occurrence of such syndromes as well as generate a database of epidemiological period of performance of this work This work was conducted at the Veterinary Hospital of UFRPE, between March and October 2008, where 405 were selected cases (dogs and cats), at the time of consultation showed the chief complaint or clinical findings of neurological disease. It was noted the great demand for neurological care in the HVUFRPE and a high incidence of the syndromes in animals breed (SRD), where theyconstituted about 45% of animals treated. Thoracolumbar syndrome was more frequent in dogs, followed by multifocal and cats lumbosacral syndrome followed by thoracolumbar. The large number of cases in multifocal syndrome is associated with lack of vaccination, socio-geographic location (low education) and low-income population served. Over 90% of the animals were treated medically and there was little improvement, it took the fact that the animals arrive with chronic injuries and in an advanced state and not return for reassessment. There were 40 deaths, but only autopsy was performed in seven animals and of these only two concluded the diagnosis. Finally we have that 100% of animals where it was applied the method of neurological syndromes, it was possible the location of nerve injury, however, only 288 animals, 254 dogs (71.14%) and 34 cats (70.83%) it was the final diagnosis of the disease. The data obtained showed the effectiveness of the method in the anatomical location of lesions ofthe nervous system and that was difficult to achieve for diagnosis of disease.
O sistema nervoso, diferente de outros do corpo, é dividido em partes que possuem características anatômicas e funcionais únicas. Portanto, localizar uma lesão dentro das diferentes áreas deste sistema pode ser um desafio para o clínico. Porém, esta tarefa é simplificada aplicando-se o método das síndromes neurológicas. Utilizando-se este método, objetivou-se avaliar os resultados da aplicação e eficácia do mesmo na localização das lesões e no diagnóstico etiológico das enfermidades do sistema nervoso de cães e gatos apresentando sintomatologia neurológica. Além disso, objetivou-se verificar a ocorrência de cada síndrome, bem como gerar um banco de dados epidemiológicos do período de atuação deste trabalho Este trabalho foi realizado no Hospital Veterinário da UFRPE, no período entre março e outubro de 2008, onde foram selecionados 405 casos (cães e gatos), que no momento da consulta apresentaram queixa principal ou achados clínicos de doença neurológica. Constatou-se a grande demanda de atendimento neurológico no HV-UFRPE e uma alta incidência das síndromes em animais sem raça definida (SRD), onde estes constituíram cerca de 45% dos animais atendidos. A síndrome toracolombar, foi a mais freqüente nos cães, seguida da multifocal e nos gatos a síndrome lombossacral seguida da toracolombar. O grande número de casos da síndrome multifocal está associado à falta de vacinação, localização sociogeográfica (baixo nível de instrução) e baixa renda da população atendida. Mais de 90% dos animais foram tratados clinicamente e em poucos verificou-se melhora; isto se deu ao fato dos animais chegarem com lesões crônicas e em estado avançado e ao não retorno para reavaliação. Houve 40 óbitos, porém só foi realizada necropsia em sete animais e destes apenas em dois concluiu-se o diagnóstico. Finalmente temos que em 100% dos animais onde foi aplicado o método das síndromes neurológicas, foi possívela localização da lesão nervosa, porém, só em 288 animais, sendo 254 cães (71,14%) e 34 gatos (70,83%), foi possível o diagnóstico final da enfermidade. Os dados obtidos evidenciaram a eficácia do método na localização anatômica das lesões do sistema nervoso e que houve dificuldades para se atingir o diagnóstico causal das doenças.
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Teah, Hui Min. "Brand mimicry of luxury brands." Thesis, Curtin University, 2013. http://hdl.handle.net/20.500.11937/70365.

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This research extends the theory of mimicry from the discipline of biological and natural sciences to the luxury brand context. Three brand mimicry scales namely Wicklerian-Eisnerian, Vavilovian and Pouyannian mimicry were developed and validated. A conceptual model is developed to test the influences of the three types of brand mimicry across four categories of luxury products. The findings provide academics, practitioners and policy makers with valuable insights into mimicry in the luxury brand industry.
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Repo, Jesper. "Brand Culture : Between consumers and brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.

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The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a very limited marketing budget (=0)?The secret key was that we managed to work and be in line with the values of our targeted customer group. We lived close to the customers and developed what was in line with their needs. This follows the research of Porter (1980) and Philipson (2011), serving the customer groups´ needs. Despite lack of money and budget from PR and promotion we made a large effort of serving and doing service towards our targeted customers.The thesis also focuses the target group´s importance for the construction of the brand identity. Strategic brand management-literature normally considers the target group taken-for-granted. Consumer research-literature, on the other hand, considers it as something vague and undefined. By applying a perspective of cultural values between the company, the brand and the target group it is possible to qualify the target group more than just refer to it as consumers or customers. The thesis also point to the conclusion not to consider brand identity as an independent entity, but dependent on the customers and the consumers. The consumers give birth to the brand. Finally since the target group is a group that is constantly set in motion, the brand also should reflect and represent change.
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Zetterberg, Martin, Pontus Davidsson, and Mathias Johansson. "Brand Equity for Service Brands Online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

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Purpose: The purpose is to explain what factors affect brand equity for SBOs. Hypotheses: These hypotheses were derived from a literature review. H1 - Perceived Quality has a positive effect on SBO brand equity H2 - Brand Association has a positive effect on SBO brand equity H3 - Brand Awareness has a positive effect on SBO brand equity Method: The researcher conducted an quantitative research where the empirical data was collected through a questionnaire. Conclusion: This research show that perceived quality, brand association and brand awareness positively affects SBO brand equity.
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Sengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market." UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.

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The purpose of this study was to conduct brand analyses on global brands in comparison to local retailers in India taking into account the regional differences and Indian consumers’ affinity towards global brands. The study has derived its conceptual framework from previous work done by Lee, Knight, and Kim (2008) and Bhardwaj, Kumar and Youn-Kyung (2010) with some added attributes. Quantitative data included a sample of 194 subjects where the sampling was conducted randomly as well as the involvement of convenient method to analyze the brands in real-world scenario. The survey involved the questionnaire which was utilized in previous researches and analyzed under the light of statistical treatment. The results confirm the importance of global brands (influence of European brand over American brand) over local brand in the Indian apparel consumer market.
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Motter, Junior Mario Divo. "A prospective study on the dimensions of global brands, brand equity and brand value." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16578.

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This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global marketplace dynamically increases, there are theoretical and empirical challenges concerning the global brands that ask for more branding researches, trying to tune and to contextualize meanings and attributes. Thereafter, the thesis intends to provide a discussion about the industry and country-of-origin effects (and their interactions) on the brand value and the firm market value. Finally, the thesis offers an interesting comparison about the practitioners’ perspectives on the dimensions of global brands, the brand equity and the brand value, branding and marketing, including highlights on the brand internationalization process. The thesis offers a general approach on the extant literature in the first chapter, and a specific literature review for each other chapter.
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Sjöstedt, Anna, and Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

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The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the consumers. The study was quantitative with a survey design. A sample of 109 respondents participated. Brand identity and brand image was the focus of the study and was measured in three companies; Odd Molly, Filippa K and Björn Borg. These three were selected partly because of their different profiles. One survey was sent to the companies and one survey was distributed to the consumers. The majority of the questions in the surveys were based on a model designed to measure brand identity and brand image and gap in between them. The study presents three central theories; Profile, Image and Identity, Brand Equity and The Corporate Personality Scale. The first two gives a background to the concept of the words. The Corporate Personality Scale was created and designed to assess image and identity and the gaps in between them. The results showed that there were gaps in between the brand identity and the brand image in all three of the selected companies. However there were also signs of coherence between them. The companies succeeded in some part, in their trying to convey the identity of their trademarks to the consumers. There were both clear gaps and clear coherence between Brand Identity and Brand Image. In some cases the image was graded higher than the identity and vice versa.
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Miesenberger, de Morais Daniel, and Annemarie Snellman. "Varumärken - Varför har företag problem med dem? : En studie i vilka problem varumärkesbyråer identifierar som vanliga hos kundföretag och varför." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173228.

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Varumärken är viktiga för företags vara eller icke vara. Ett företag vars varumärke är dåligt eller döende kan gå samma öde till mötes som varumärket. Därför är det förvånande att, enligt en undersökning gjord av en varumärkesbyrå publicerad i en branschtidning, marknads- och informationschefer i Stockholm har dålig koll på sitt varumärke. I vår studie undersöks vilka problem som kundföretag oftast har när de söker hjälp av en varumärkesbyrå. Vi försöker sedan att identifiera varför, och möjliga lösningar för att lösa eller förminska dessa problem. För att kunna göra detta har vi genomfört fyra intervjuer med varumärkesbyråer i Stockholm, varav vissa är erkänt bland de bästa i Sverige. Resultatet är att de vanligaste problemen som varumärkesbyråerna identifierat egentligen inte har med varumärkena i sig att göra, utan mest är av organisatorisk och kunskapsmässig art. Exempelvis gör företag för många undersökningar utan att veta vad dessa ska leda till, varumärkets och företagets värderingar är relativt okända inom företaget, företaget har ett kortsiktigt synsätt, och marknadsföringsavdelningar har för bristfälligt samarbete med ledning samt lite makt att kunna styra nödvändiga förändringar. Vi menar att dessa problem kan lösas genom högre utbildning av dem som har hand om varumärket, brand managers, en generell kunskapshöjning inom marknadsföringsavdelningen vad gäller marknadsföring, och en mer integrerad marknadsföringsavdelning som tar plats med ledning för ökat samspel.
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Li, Xiaolian, and 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.

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Miller, Felicia Maddox. "What Do Brands Mean? A Series of Three Essays That Explore the Nature of Meaning for Well-known Brands." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148496425.

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Books on the topic "Braund"

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Braund, David. Augustus to Nero: A sourcebook on Roman history, 31 BC-AD 68 /David C. Braund.. --. London: Croom Helm, c1985., 1985.

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A, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.

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Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.

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Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.

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9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. New Delhi: Response Books, 2009.

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Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.

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Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Routledge, 2010.

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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. From Chinese Brand Culture to Global Brands. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353.

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Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.

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Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? Cambridge, Mass: MSI, 1997.

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Book chapters on the topic "Braund"

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Brown, David M., and Alexander Thompson. "Brands and Brand Management." In Essentials of Marketing, 175–201. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-10.

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Torelli, Carlos J. "Brands and Models of Brand Equity." In Globalization, Culture, and Branding, 3–34. New York: Palgrave Macmillan US, 2013. http://dx.doi.org/10.1057/9781137331953_1.

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Zhiyan, Wu, Janet Borgerson, and Jonathan Schroeder. "From Chinese Brand Culture to Global Brands." In From Chinese Brand Culture to Global Brands, 151–66. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353_6.

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Balmer, John M. T., and Weifeng Chen. "China’s Brands, China’s Brand Development Strategies and Corporate Brand Communications in China." In Advances in Chinese Brand Management, 19–47. London: Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-352-00011-5_2.

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Sakashita, Mototaka. "Communicating through Brand Websites to Create Unique Brands." In Advances in Advertising Research (Vol. VII), 57–64. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15220-8_5.

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Albrecht, Carmen-Maria, Christof Backhaus, Hannes Gurzki, and David M. Woisetschläger. "Value Creation for Luxury Brands through Brand Extensions1." In Luxusmarkenmanagement, 261–83. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-09072-2_13.

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Kumar, Anvita, and George Balabanis. "Do Happy Brand Placements Lead to Happy Brands?" In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 305. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_112.

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Cantú, William, and Fernando Oliveira. "Contributions to Brand Systems in Lisbon Tailoring Brands." In Springer Series in Design and Innovation, 125–35. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-32415-5_10.

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Kiapour, M. Hadi, and Robinson Piramuthu. "Brand > Logo: Visual Analysis of Fashion Brands." In Lecture Notes in Computer Science, 12–20. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11015-4_2.

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Noh, Jeonpyo, and Jinhee Suh. "Brand Naming for Sucessful Korean Brands: A Linguistic Approach." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 70. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_26.

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Conference papers on the topic "Braund"

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Gröner, Patrick M., and Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements." In 3rd International Conference. Business Meets Technology. Valencia: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.

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Although brand placements can be seen more and more frequently in social media channels of so-called “influencers”, current brand placement research has rarely focused on the persuasive influence of these media characters. The "Balance Model of Product Placement Effects" of Russell and Stern (2006) began to integrate both, the recipient and the recipient's specific perception of the media context, into brand placement research. The result of these considerations is a triadic connection between the recipient, the acting media characters and the placed brands. Adressing this, the following study investigates the mediating influence of cognitive phenomenon of parasocial interactions to an influencer of a YouTube make-up tutorial as well as her specific attitude/valence towards the brands in her immediate context. Brand perception, purchase intention and actual purchase of the presented brand were measured as dependent variables of advertising effectiveness.
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Paananen, Tiina, Lauri Frank, and Tiina Kemppainen. "Customer-Brand Relationships in the Context of Digital Brands." In Digital Restructuring and Human (Re)action. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.4.2022.31.

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This qualitative study investigates customer-brand relationships between customers and digital brands. This study aims to describe different digital brand relationship types, and their manifestations among young adult customers. The data collection was conducted in 2021 by interviewing fourteen Finnish adults aged 22-31 years. The findings categorize the customer-brand relationships into four relationship types, according to the relationship strength from weak to strong. Brand liking lacks emotions and is characterized by low commitment towards a digital brand. Brand attachment includes having a slight barrier of digital brand replacement, and emotions towards the brand are weak. Brand loving denotes that a beloved digital brand is favored in the long term, but the brand is not considered irreplaceable. Brand addiction occurs when a customer has an irreplaceable, intimate, and dependent relationship with the digital brand. All the found relationship types need further investigation in future research.
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Munteanu Siserman, Mihaela. "Beer names between locality and multiculturalism." In International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/60.

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The shifts which have appeared in Romanian culture after its transition to market economy can also be seen in language – for instance, in the choice of trade names. The corpus analysed draws attention to two aspects: on the one hand, the onomastic tendency of being conservative, which can be accounted for by the producers’ wish to preserve brand names, due to their connection with tradition or status as landmarks among local brands in the food industry: (the beer brands) Bucegi, Ursus, Silva, Azuga. On the other hand, Romanian beer brands mirror the openness towards a foreign market, which is (also) salient in the brand names and is underpinned by various reasons: (the beer brands) Bergenbier, Tuborg, Staropramen. At the same time, the emergence of craft beers has favoured the occurrence on the corresponding market of onomastic innovations and novel associations in the naming of these products.
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Misankova, Maria, Jana Kliestikova, Anna Krizanova, and Tatiana Corejova. "Brand Value Assessment in Terms of Contemporary Global Challenges." In Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.065.

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Brand represents one of the most important assets of the company. Brand-managing activities are typically related to brand positioning and integration with marketing campaigns, and can involve complex decisions. The branding of an organization is indeed a dynamic system with many cause-effect relationships as well as intangible and heterogeneous variables. In order to assess the value of individual brands can be used various models developed worldwide, based on different input data and valuation methodologies. We assume that individual environment in which company operates and consumers’ perceptions in different countries influence the ability and usability of these models in other countries. Therefore, we applied chosen well-known brand value models on the set of Slovak companies and validated their assessment ability in specific condition of the Slovak Republic. This was provided by the critical comparison of calculated values with the official values of brands of these companies listed in the Slovak journal. Through this, we pointed out the importance of the development of unique brand value model, which will be constructed in the specific condition of individual countries and highlight the weak assessment ability of foreign models.
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Zhu, Yu, Junxiong Zhu, Jie Hou, Yongliang Li, Beidou Wang, Ziyu Guan, and Deng Cai. "A Brand-level Ranking System with the Customized Attention-GRU Model." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. California: International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/549.

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In e-commerce websites like Taobao, brand is playing a more important role in influencing users' decision of click/purchase, partly because users are now attaching more importance to the quality of products and brand is an indicator of quality. However, existing ranking systems are not specifically designed to satisfy this kind of demand. Some design tricks may partially alleviate this problem, but still cannot provide satisfactory results or may create additional interaction cost. In this paper, we design the first brand-level ranking system to address this problem. The key challenge of this system is how to sufficiently exploit users' rich behavior in e-commerce websites to rank the brands. In our solution, we firstly conduct the feature engineering specifically tailored for the personalized brand ranking problem and then rank the brands by an adapted Attention-GRU model containing three important modifications. Note that our proposed modifications can also apply to many other machine learning models on various tasks. We conduct a series of experiments to evaluate the effectiveness of our proposed ranking model and test the response to the brand-level ranking system from real users on a large-scale e-commerce platform, i.e. Taobao.
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Sudjianto, Agus, and Kevin Otto. "Modularization to Support Multiple Brand Platforms." In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.

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Abstract Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics. We introduce three architecting rules to maintain brand identity in platforms. A dominant theme must be ensured on each product of a brand, and this must be transferred to each product’s specifications and aesthetics. Elements critical to brand identity must be made common across all products in a brand. For any platform, brand specific elements must be maintained unique on each product variant. The set of elements not identified as a brand carrier can be made common to a platform. A matrix representation of each platform and its supported brand variants is useful as an architecting tool.
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Bernadic, Ursa, and Benjamin Scheibehenne. "Familiarity Attracts Consumer Attention: Two Methods to Objectively Measure Consumer Brand Familiarity." In Digital Support from Crisis to Progressive Change. University of Maribor Press, 2021. http://dx.doi.org/10.18690/978-961-286-485-9.11.

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Brand familiarity is an important and frequently used concept in marketing research and practice. Existing measures of brand familiarity typically rely on subjective self-reports and Likert scales. Here we develop and empirically test two implicit measures to quantify brand familiarity. Based on research in visual attention and computer image processing, observers in a first visual search task are incentivized to quickly find a target brand among varying numbers of competitor brands. In the second approach, we measure the speed at which observers can identify a target brand that is gradually revealed. Both approaches are validated in preregistered experiments. Results show that reaction times predict brand familiarity on an individual level beyond conventional self-reports, even when controlling for “bottom-up” visual features of the brand logo. Our findings offer an innovative way to objectively measure brand familiarity and contribute to the understanding of consumer attention.
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Căpraru, Mădălina. "TRADITIONAL CULTURAL CAPITAL ELEMENTS IN ADVERTISING – CASE STUDY: NAPOLACT AND COVALACT." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b2/v3/08.

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The advertising of Romanian brands has known a sterling `invasion` of traditional themed messages. One of the most prominent adverts belongs to the `Undelemn de la Bunica` brand, which took off in the 1998. The creators of this brand were the ones that set a trend of using traditional themed messages in the field of advertising. The communist era has forced a fake, populist traditional image to justify its political discourse. In a society fed up with such traditional populist messages, a new brand that uses the idyllic `Bunica (Grandma)` appears. `Undelemn de la Bunica` brings forth the childhood existence of the grandmother that makes food better than `mama makes it`, using only natural and trustworthy ingredients Even though the basic message was not clearly traditional, the `bunica` was closely linked to the world of the typical Romanian grandmother, with ties to traditions, rituals and, most importantly, to the rural world. `Bunica` has started a race of `authenticity` in publicity, race in which other brands like `Boromir`, `Pate Ardealul`, `Napolact`, `Covalact` and so on, entered. From the years of 2000, the national brands’ marketing messages have begun to introduce new and more complex traditional symbols in their communication strategies. Good examples of such elements are the usage of the collocations `tradițional (traditional)`, `ca la țară (from the rural village)’, of images or symbols from the local folklore ornamentics, of brand characters which `conjure` tradition. The main purpose of this paper is to identify the relations between traditional cultural capital elements, the brand’s communication efforts and the receiving public. For the research conducted in this article, two local dairy brands, with tradition in Romania, have been chosen. The data analyzed is collected from secondary sources.
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"Caffeine Level from Coffee, Tea Leaves, Carbonated Drinks and Energy Drinks." In 4th International Conference on Biological & Health Sciences (CIC-BIOHS’2022). Cihan University, 2022. http://dx.doi.org/10.24086/biohs2022/paper.539.

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Caffeine is natural substance found in more than 60 plants, the most common plants are coffee beans, tea leaves, there are also synthetic source of caffein like carbonated drink, energy drinks, and cacao pods caffeine can also be synthetic caffeine is added to foods, drinks, medicines. In this research, the concentration of caffeine in tea leaves, coffee beans, carbonated drink and energy drinks were assayed and also to see the benefit and the bad effect of caffeine on health. Five tea brands, five coffee types, carbonated drink and energy drinks were collected from the market, then each sample were tested for caffein level concentration of caffeine. Results show that the energy drinks have highest concentration of caffein among other sample in general, sequent with Beta tea brand and the Black frying seed coffee for tea brands Beta brand has highest concentration of caffeine among other tea brand and Black frying seed coffee has highest concentration of caffeine among other coffee types.
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Choon, Kwai Mui, and Tong Ming Lim. "A Critical Review on Impression Rate and Pattern on Social Media Sites." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1003.

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Social media interaction continues affecting consumer opinion of a product, so social media marketing has become the most accessible marketing channel for brands to reach their business’ target market, product promotion, make a sale or spread brand awareness. This paper is to critically review past research works on the impact of impressions on social media marketing and highlight gaps found. There are limited studies available on the impact of the impression rate on brand awareness through social media marketing/advertising. By using a systematic literature review, this paper contributes to social media adoption by investigating consumers’ brand awareness towards social media advertising, the relationship between impressions rate and brand awareness and social media measurement practices in various industries. Keywords: social media, impressions, reach, brand awareness
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Reports on the topic "Braund"

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Lu, Jinzhao, and Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.

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Son, Jihyeong, and Young-A. Lee. Effects of Fast Fashion Brands' Sustainability Practices on Brand Equity Formation. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-120.

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Su, Jin, Sun Sun, and Xiao Tong. How Chinese College Students Perceive Fast Fashion Brands: A Brand Personality Approach. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1479.

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Seybold, Patricia. Spreadshirt: Customers Want to Create Their Own Brands and Amplify Your Brand. Boston, MA: Patricia Seybold Group, January 2009. http://dx.doi.org/10.1571/cs01-11-09cc.

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Woo, Hongjoo, and Byoungho Jin. Apparel Brands’ Corporate Social Responsibility: Influences of Consumers’ Cultural Values and Impacts on Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-849.

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Fowler, Deborah, Hyo Jung (Julie) Chang, and Halie David. What Do Tweens Think about Fashion Apparel Brands? An Exploration of Tween’s Perceptions about Brand Personality. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-927.

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Seifert, Christin, Tianyu Cui, and Veena Chattaraman. How Much Can Brands Deviate from their Brand Aesthetic? The Moderating Role of Brand’s Luxury Statu. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-355.

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Cho, Eunjoo, Ui-Jeen Yu, and Ann Marie Fiore. The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-42.

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Doraiswamy, Dilip, and Kittichai Watchravesringkan. Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1499.

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark David Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Gold Coast. Queensland University of Technology, August 2020. http://dx.doi.org/10.5204/rep.eprints.203691.

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The Gold Coast has one of the strongest and most resilient city brands in Australia. Monikers such as the ‘glitter strip’, ‘Sin City’, ‘Australia’s playground’ and ‘famous for fun’ have variously been applied to brand the Gold Coast, with its identity long touted as revolving around ‘sun, surf and sand’. Belinda McKay (2005, p. 68) observes that the Gold Coast is often seen as a place to escape to, ‘where new possibilities can be imagined and enacted’: this sense of escape from the ordinary remains a strong element of the Gold Coast’s place identity.
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